Let’s face it, who has time to write back to back emails while avoiding writer’s block? Sending out emails is one of the most effective ways to engage with your audience. You can sell products, offer promotions, or share encouraging tips to jumpstart a wild ambition. There’s something else – besides writer’s block – writing is also time-consuming. But what if there were fill-in-the-blank email templates readily available for your company to use?

Before diving into a secretive list of 10 fill-in-the-blank email templates, it’s important to grasp an understanding behind the power of email marketing. Emails are a universal method of communication. Everyone on this planet, within a reasonable age, knows how to send, receive, and forward an email to a friend or colleague.

As a matter of fact, there are 306.4 billion emails sent and received each day. And it’s predicted that the number of emails will reach 347.3 billion per day by 2023.

So what’s the difference between email and social media?

Well, almost everyone on this planet knows how to use email, but not everyone knows how to use social media. As of 2020, there are 3.9 billion people who use emails, whereas 3.08 billion people use social media. The format of an email is suited towards a generalized audience and will remain as a formal method of communication compared to social media.

The biggest challenge in email marketing comes with the open rate associated with each email. The average email open rate is around 15-25%, which means every 100 emails sent are opened by 15-25 people. The average click-through rate is about 2.5%, which means that 2-3 people out of 100 read through each email and click the CTA.

So how can you optimize your emails for better open rates and higher click-through percentages?

The Construction of Email Templates

Email templates are composed of four main sections. The headline, introduction, body, and signature. In order to fully understand terminologies such as click-through rate and open rate, it’s important to see the effect that each section has on creating an email. As John Capln once said:

“Every single element in an advertisement – headline, subhead, photo, and copy – must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best!“

Think about the last time you went through your emails on a phone or computer. How many of those emails did you ignore? And how many of those did you throw away because it didn’t interest you? The first step in constructing a successful email is getting a prospect to open it, and the only way to do that is by creating an intriguing headline. 

Headlines are the most important aspect of any email. They determine whether an email gets opened or gets sent directly to the junk pile. As a matter of fact, 80% of readers never make it past the headline. And if the headline is good, traffic can grow upwards of 500%. The better the headline, the higher chance you’ll have of converting a prospect into a paying customer.

The better the headline, the higher chance you’ll have of converting a prospect into a paying customer. Click To Tweet

The second step in constructing a successful email is creating an introduction. The introduction of an email should be personalized combined with a reason behind reaching out. The personalization factor comes by starting off with “Hi [Name]”, which gives the reader the impression that the email was custom-tailored to their likings.

The reason for reaching out is an explanation to say why you’re writing the email today. Maybe you found something new, or maybe you’ve had a childhood story or experience that you’ve always wanted to share. 

Completing Your Email

The third step in constructing a successful email is the body paragraph. The body paragraph is the realization or information that was introduced in the introduction. So if you introduced a childhood story, the body of your paragraph would be the childhood story.

If your introduction talked about 7 ways to lose weight, your body paragraph would talk about those 7 ways. Remember, the word count of your body paragraph does not matter. If someone is interested in your email they’ll have no problem reading it through.

The last step in constructing a successful email is the signature, or in other words the Call To Action (CTA). The CTA is a place where you can connect the body paragraph with a product or service. If you were talking about 7 ways to lose weight your CTA might be a weight loss program. After the CTA, you can sign off on the email with your name to show the credibility and source of the email. 

Now, emails do not necessarily have to have a CTA. You can always write emails for educational information and facts, so don’t think that selling a product is always a must. 

And if you’re really elite, you can write a P.S after the signature as a secretive message to convince the reader to look into your product. This typically works best if there is a CTA at the end of the email or if there is a past offer that’s still existent.

So how do you ensure the click-through rate of an email is high? You write each sentence and paragraph in a way that makes the reader look at the following paragraph. In simple terms, write every sentence as though you are trying to convince the reader to read the next. If you do this you’ll have a much higher click-through rate for each email. 

Different Types of Emails

Did you know there are different types of email templates that companies use? And did you know they each serve a unique purpose? And here’s how you can find out first hand. Take a look at your current email list and go through promotional emails from companies. Pay attention to the format and look at how they structure their emails. 

Most companies, who are good at email marketing, construct their emails in three main ways: P.A.S emails, empathy emails or story emails.

P.A.S stands for problem, agitate, solution. This format starts by identifying the problem an individual is struggling with, agitating on how it plays out in their lives, and providing a solution of how you can solve their issue. 

Empathy emails are a way for you to show that you understand what someone else is going through. You assure the prospect that the issue isn’t their fault, show them you have similar values, and present a holy grail solution to help them get out.

Story emails are a way for you to share a story that connects with an audience. You can share a story, link it to an offer, and present your findings with a CTA. The type of story you share could be a time and place, goal and conflict, or a resolution with a moral to finish the story.

As David Newman once said, “Email has an ability many channels don’t: creating valuable, personal touches – at scale.”

Now, let’s dive straight into email templates to jumpstart your sales campaign. 

Email has an ability many channels don’t: creating valuable, personal touches – at scale. Click To Tweet

Email Templates: #1

Headline: How to Survive [Blank]

Hi [Name],

On [Date], you might just blow the socks off everyone in the world.

For the first time in history, I will be hosting a LIVE streaming event… where you and I can talk face-to-face over a video session.

And what might the event be?

The event will expose one of my greatest secrets of all time on how to survive [Blank].

A closed-door event that only you, (and those in my private circle) can access for a limited time.

These secrets are reserved for an elite group of individuals called [Blank]. But now, you’ll have full access to it along with my leadership and years of experience to teach you through.

You’ll discover how to [Blank], with step-by-step recession-proof strategies and techniques that even the most advanced [Blank] have never heard of.

You’ll also discover how to [Blank]. Not only will you get a full backstage pass for undisclosed information, but you will learn how to perform [Blank] without needing to [Blank] ever again.

You can join the event here by enrolling in my [Blank].

The fee to join is typically [Blank]. But for you, and for the others who take action today, I will pay the entire amount. 

I typically don’t give away freebies, so treat this as my gift to you.

We only have [Blank] slots available, and [Blank] people have already signed up.

So if you’re ready to learn how to [Blank], you can register for the LIVE event here.

See you there.

[Name of Writer]

[Position / Known status]

Email Templates: #2

Headline: The Biggest Mistake [Blank] Make

Hi [Name],

Have you ever felt like you were destined to [Blank]? I have. And I can tell you the road to achieving it can be challenging.

You’ll face [Blank]. You’ll run into [Blank].

And you’ll probably [Blank] for every second of your life.

It’s not easy… Believe me…

But what if I told you there was one BIG mistake.

And I mean BIG.

That every [Blank] does on their road to [Blank].

And what if this secret could help you stand out from EVERYONE else and put you 10 years ahead of the competition?

I’ll show you what I mean through a quick story. [Share story about problem and mistake]

Sucks, doesn’t it?

Something so small, (yet so powerful), turned my career around in a second. And not just my career, MY LIFE!

And here’s a little secret, (please keep this a secret), but did you know there are actually [Blank] big mistakes that every [Blank] will make.

Let me tell you… 99% of the people in [Blank] industry could be 100x more successful with these secrets.

I’ve made the mistakes so you don’t have to.

And I’ve put everything about [Blank] in a [Blank] I’ve created specifically for people in [Blank].

This will be a once-in-a-lifetime opportunity, as I can’t keep this on the market for long.

(P.S. People would die for these secrets)

So if you want to [Blank], claim your [Blank] here.

[Name of Writer]

[Position / Known status]

Email Templates: #3

Headline: The Real Secret To [Blank]

Hi [Name],

Imagine stepping a few months into the future.

You now have [Blank].

And with your new [Blank], you are now able to…

Build and gain [Blank].

Attract [Blank] who are willing to throw money in your face for your services and products.

And most importantly…

You can have this all without sketchy tactics or mischievous strategies.

But before I share with you the method that skyrocketed my career in a matter of days.

I want to share with you a story of how this all happened.

[Share story]

Within a matter of days, I was able to gain [Blank].

And after implementing the strategy over and over again, I was able to achieve [Blank]. A week ago, (as a matter of fact), I reached [Blank].

This technique is the real secret to achieving [Blank].

Now, this technique is used in a private group called [Blank], which are people who work exclusively beside me.

After hours, (days actually), of convincing them, I was able to put together a [Blank] called [Blank] to teach you the full spectrum. 

In this [Blank] you’ll discover.

[Points about the offer]

And so much more.

This is a limited time offer, and we cannot keep it on the market for long.

(Just so people don’t abuse this powerful strategy)

So if you want to [Blank] and gain your [Blank] in a record-breaking time, claim you [Blank] here.

[Name of Writer]

[Position / Known status]

Email Templates: #4

Headline: The Fastest Way To [Blank]

Hi [Name],

What if you achieved everything you wanted as a [Blank] by the end of 2020.


Having the [Blank] you’ve always wanted.

Earning [Blank] and [Blank] back to back.

Attracting consistent [Blank] who will beg you for you [Blank].

And all you have to do…

Is implement these small additional secrets to what you’re currently doing today.

(Yes. It’s really that simple!)

Face the facts…

You’re already working hard at [Blank].

You’re tired of seeing [Blank] every day.

And you just wish for results that can help you achieve [Blank].

So if you’re not getting the results you desire, then chances are you’re working on the wrong things.

Or maybe, you’re one step away from the breakthrough of [Blank].

I’ve created a [Blank] that reveals how you can achieve [Blank] in the fastest time possible, so you can make 2020 the best year for you and your [Blank].

It’s something called [Blank].

And once you get a full-blown taste of what it’s really about, I guarantee (yes guarantee) that you will never go back to your own lifestyle.

Take a look at success stories in the past…. [Show photos with reviews]

Results speak for themselves.

And I know there’s nothing more rewarding than experiencing the success of achieving [Blank] in the fastest time possible.

So this is your one chance to enroll in [Blank].

But don’t take my word for it…

Take the words of people who’ve already encountered mass success.

[Name of Writer]

[Position / Known status]

Email Templates: #5

Headline: Here Is A ShortCut for [Blank]

Hi [Name],

There are a lot of skeptics who wonder.

Is there a real shortcut for [Blank]?

I get it…

And if you’re not familiar with who I am, I wouldn’t blame you.

A few weeks ago I sent you a message about [Blank].

If you read it, you’ll probably see that I am the so-called [Blank] in the [Blank] industry.

But if you missed it… well, you might want to go and check it out.

My team was looking over our email list and saw that you were one of our most loyal email readers.

As a personal gift from me to you, I wanted you to be the first to hear about a shortcut I learned along the road to becoming a [Blank].

(I figured you should be the first to know)

Here’s how it all happened.

[Share story about how you figured out a short cut]

Looking back at what happened, this shortcut for achieving [Blank] has created an astonishing amount of results for me and my [Blank].

The short cut is now in your hands, and what you do with it is at your own discretion.

But because you’re one of my most loyal email readers… (my team really wanted to make it clear)

I know that you’re someone who will take action right away.

And I most definitely know you’re someone who was destined for success.

So if you use this shortcut and achieve the [Blank] you’ve always wanted…

Send me and my team a message to let us know.

We look forward to your triumph.

[Name of Writer]

[Position / Known status]

Email Templates: #6

Headline: How I [Blank]

Hi [Name],

Good [Blank] spends the majority of their time building relationships with their clients.

They give their all to ensure the quality of their work is mint and focused on a prospects issue.

But the problem, then, lies in [Blank].

So what if there was a proven roadmap to spend less time on [Blank] while spending more time on [Blank]?

It’s a basic fundamental concept called [Blank], which proves how I [Blank].

And after some convincing from my team, (and I mean CONVINCING), we’ve decided to create [Blank] which will teach you how I extensively [Blank].

Why, might you ask?

Well, for 3 reasons.

  1.  I don’t like keeping secrets (This information can put you light years ahead)
  2. The last person who learned it is now [Blank] (Any logical person would dream of having [Blank])
  3. I don’t like hoarding success all by myself (I like helping people)

That means that if you’re sitting on the fence and doing [Blank] instead of [Blank]…

This will be the one [Blank] to turn your lifestyle around in a matter of days.

And if you don’t believe me, take a look at the last person who took these strategies on [Blank].

So if you’re ready to learn the same roadmap for how I [Blank].

Book a call with my team to see if this is the right fit for you.

[Name of Writer]

[Position / Known status]

Email Templates: #7

Headline: About Your [Blank]

Hi [Name],

As we slowly venture into a normalized time from working at home, I wanted to talk about your [Blank].

More specifically, what you’re doing to ensure your [Blank] is getting what it needs.

I’m not sure why…

Or maybe you haven’t witnessed it yet…

But many people are completely forgetting about [Blank] when it comes to [Blank].

And I can’t seem to wrap my head around the idea of why this might happen.

But I know it’s important.

You see, I believe every [Blank] was destined for [Blank]

It changes the way they [Blank]…

And it changes the way they [Blank]. [Share a story about a past experience]

So why am I telling you this?

You see, I know people are having similar thoughts about their [Blank].

Maybe you’re thinking about [Blank].

Or you’ve encountered [Blank]

Maybe you’ve witnessed [Blank].

But whatever this thought might be, just know that [Blank] is waiting for you around the corner.

The challenges you face will turn into the happiest moment.

And your willpower to turn you [Blank] into [Blank] will define you forever.

So let me be the first to support you on your journey as a [Blank].

And let me be the one to help you achieve [Blank].

[Name of Writer]

[Position / Known status]

Email Templates: #8

Headline: I Have A Question About Your [Blank]

Hi [Name],

Three weeks ago, I attended a [Blank] with some of my best [Blank] for a learning experience on [Blanks].

We talked about [Blank].

But there was something that really stood out to me…

As a matter of fact, it made me think about something that I’ve never thought of before.

Which leads me to question…

Why is it that [Blank]?

Is it because you [Blank]?

Because you [Blank]?

Or maybe, it’s because you haven’t found [Blank]?

You see… [Share a small experience about your issue]

I’ve spoken to people all across the world, and have found that [Blank].

From this experience I’ve decided to create [Blank].

It’s an accumulation of [Blank] with a proven metric to skyrocket your [Blank] and avoid [Blank] like the plague.

The [Blank] will cover everything from [Blank] to [Blank] including:

  1. The Hidden Secrets Behind [Blanks]
  2. The Secret Gemstone of [Blank] (P.S This will blow your socks off)
  3. The Mastermind Vision Behind [Blank]
  4. 10 Never-Revealed Secrets for [Blank]
  5. 8 Theories of [Blank] That Professional Education Institutes Forget To Include

And so much more.

But don’t take my word for it…

Take the word of the [Blank] people who saw results. [Show photos of results]

Results speak for themselves.

If you’re looking to get the results you want and desire to get paid for what you’re worth…

Sign up today for [Blank]. 

[Name of Writer]

[Position / Known status]

Email Templates: #9

Headline: Closing In [Blank] 

Are you really going to miss this, [Name]?!

The deadline to get the all new [Blank] is at a massive discount. It ends in just a couple of minutes!

All of my crazy techniques ([Blank] of them to be exact) worth thousands of dollars is almost sold out!

I’m only allowing [Blank] people to purchase this offer.

This offer EXPIRES at midnight. (Which is in a few minutes for those who don’t realize). So if you want to get your [Blank], this is the last time you’ll ever be able to purchase it.

So really…

This is your FINAL NOTICE.

[Name of Writer]

[Position / Known status]

Email Templates: #10

Headline: [Blank] Is Starting Any Minute – Hurry!

Hi [Name],

It’s just about time for us to start!

[Blank] and I are going LIVE any minute.

You can join us, say hello, and engage with us as we talk about [Blank].

Here is the link to the LIVE event.

If you’re a serious [Blank] (we can tell you are since you’re reading this), you won’t want to miss out on a single second of this event as [Blank] breaks down an advanced strategy on how to [Blank].

This will be the highlight of your year.

And best of all, you can tell everyone you met [Blank].

Again, here is the link to the LIVE event.

We’re doing this for you! So come and introduce yourself 🙂

The Gaps You Can Fill In

As you can see, the email templates provided use [Blanks] for you to fill in and customize to your desired niche. The amount of context in each template can be used to any desired extent, so feel free to add or minus sentences and points. These are meant for interpretation and customization for your company.

As we’ve previously mentioned, headlines are the most distinguishing factor on whether or not your email gets opened. As a guideline for creating irresistible emails for your company, here are some examples of fill-in-the-blank headlines you can use depending on your niche. 

Just as an initial disclaimer, you never want to make subject lines that support an outrageous claim. Make sure your promise is credible and believable, because crazy promises might make a prospect suspicious about your offer.

Make sure your promise is credible and believable because crazy promises might make a prospect suspicious about your offer. Click To Tweet

Headline: How to Survive [Blank]

  • The Financial Crisis
  • Bankruptcy
  • A Heart Attack
  • Menopause
  • Divorce

Headline: The Biggest Mistake [Blank] Make

  • Husbands 
  • Wives 
  • Entrepreneurs 
  • Car Buyers 
  • First Home Buyers 

Headline: The Real Secret To [Blank]

  • Crowdfunding
  • Wedding Planning
  • Whitening
  • Fat Burning
  • Investing

Headline: The Fastest Way To [Blank]

  • Make Your First $1k Online 
  • Lose 5 Pounds
  • Cut Your Insurance Cost 10%
  • Make Money From Home
  • Grow Your Business

Headline: Here’s A Shortcut To [Blank]

  • Losing Weight
  • Building Muscle
  • Typing Faster
  • Entrepreneurs
  • Success

Headline: How I [Blank]

  • Grew My YouTube Channel To 100k Subs
  • Launched My First E-Commerce Business
  • Found My Soulmate Online
  • Permanently Eliminated Headaches
  • Discovered Permanent White Teeth

Headline: About Your [Blank]

  • Website …
  • Business …
  • Spouse …
  • Car …
  • Dishwasher …

Headline: I Have A Question About Your [Blank]

  • Funnel
  • Copy
  • Marketing Strategy 
  • Channel
  • Home

Headline: Closing In [Blank] 

  • 10 Minutes!
  • 24 Hours!
  • A Day!
  • The Next 30 days!
  • A Few Minutes!

Headline: [Blank] Is Starting Any Minute – Hurry!

  • My LIVE event 
  • My Online Class
  • Private Session
  • Exclusive Masterclass
  • Mastermind 

Becoming A Copywriting Wizard

Dan Lok found success in his career in entrepreneurship as a freelance copywriter. He was mentored and trained in the skill of writing revenue-generating copy, which to this day has produced millions of dollars for companies and industries around the world.

But what if there was an exact copywriting algorithm that uses Sifu Dan’s proven copywriting formula with fill-in-the-blank templates? And what if these templates already had an existing track record of converting in the past?

Dan has taken all of his copywriting knowledge, experience, and skills and transformed it into a highly advanced software known as Instant Scripts. Instant Scripts uses a precise copy formula that allows you to create a winning sales copy at the click of a button.

Simply select the category you want, go through the pre-loaded options, and fill out the empty blanks to customize the copy for your niche. There’s no need to be creative because Sifu Dan has already done the hard work for you.

Instant Scripts comes with 6 main components that elapse around 7166+ proven scripts readily available for use.

Component 1 has instant sales copy, which includes 1978 attention-grabbing headlines with 858 sizzling sentences that grab the attention of any reader. You get 304 mouth-watering bullets, plus 45 amazing Strong Body Copy that will convince your reader every time to click the CTA.

Component 2 has instant storytelling secrets, which includes 24 shocking story starts and 247 magical openings. As once said by Steve Jobs, “the most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”

The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come Click To Tweet

And on top of this, there are 4 more components with thousands of fill-in-the-blank templates that will win over anyone who reads your copy. 

Getting Started

There’s no need to spend countless hours every day writing emails, landing pages or sales letters for your company to sell products. And on top of that, you never have to worry about our headlines and copy converting effectively. Everything has been proven, tested, and arranged for your company to succeed in sales. So if you are ready to sign up for Instant Scripts and are looking for a proven format to skyrocket the revenue of your company, click here to get full access.