Are your blog post titles not converting as well as you would like them to? Don’t worry, you’re not alone. With over 4 million blogs published every day, it’s difficult to get people to read your content. A great blog post title, however, could make your blog post stand out in the sea of blog posts.
When you think about social media, it’s clear that there is more of a supply than a demand for content. Everyday people are bombarded with hundreds of emails, direct messages and social media posts. With all this noise, how do you get your audience to care about your content?
Most publications begin to answer this question by suggesting you produce more content and improve your marketing strategy. This couldn’t be any further from the truth.
Your leads, engagements and sales all lie on one important common denominator: Your blog post titles.Statistics show that the title is the most important component of your blog post. Click To Tweet
You might be wondering why the title is the most important component of your blog post. After all, if you have a well written article and a strong marketing strategy, shouldn’t that do the trick?
Why Do You Need Compelling Blog Post Titles?
Picture this, you’ve spent many hours working to create a super detailed blog post filled with valuable information. You’ve included educational images, and structured the post to be easily digestible. Furthermore, you’ve read your blog post over so many times, there couldn’t possibly be any more mistakes.
You eagerly click the “publish” button and share your blog post across your social media network. Three days later, you excitedly check back with the expectation that the page is filled with views, comments and shares. Except… none of those things happened.
There’s barely any clicks on your post. In fact, it doesn’t look like anyone has read your blog post at all. Where did you go wrong?
As humans, we like to make assumptions. We make conclusions on the quality of a blog post strictly based on its title. If it doesn’t make you feel intrigued, interested, or amused, it’s likely you aren’t going to read it.
According to Moz Local, 80% of readers never make it past the headline.
In addition to getting viewership, good titles can improve your SEO rating, readability and number of shares. This is why content creators spend so many hours writing and editing their work.
Crafting compelling blog post titles requires creativity, research and a touch of finesse. What would it mean to you if you could create them at your demand? How much would that help your business?
In this article, we will give you 10 secrets you can use to make your blog post titles convert.
1. Tailor Your Blog Post Titles to Your Target Audience
The first secret to making your boring blog post titles convert is to tailor them for your specific target audience.
Many content creators make the mistake of trying to reach out to as many people as possible. In this competitive space, it’s impossible to please everyone.
Imagine that you’re writing a blog post for the automotive industry. The article is structured to talk about how to make an educated decision when buying your first car.
Here are two example blog post titles:
Example #1: 5 Essential Strategies To Get The Best Deal On Your Next Car
Example #2: The 7 Biggest Mistakes People Make When Buying Their First Car
Both of these are excellent examples of captivating titles. However, they are each directed towards different people. It’s unlikely that a teenager who is looking to buy their first car would read the first example and be intrigued to read more.
In order to grab the attention of your target audience, you must create a blog post title that your target audience can connect with. Ask yourself questions such as:
- What challenges do they face?
- What is important to them?
- Are there questions might they have?
- What type or job or education do they have?
- How can you help them solve their problems?
Researching about your target audience is tough, but it is a crucial step to ensure your blog posts get clicked on, viewed, and convert. So take the time to answer each of the questions above, it will help you uncover valuable information about your audience so you can better target them.
2. Offer Value Upfront
The next secret to making your boring blog post titles convert is to create value upfront. Creating value upfront is an excellent way for you to build rapport and mutual respect from your target audience.
Whenever you write a blog article, the most important thing you should focus on is what you can do for the people reading it. By creating value in your blog post titles, you give your readers a reason to click and read more.
Never use the word “thing” in your title. It’s an ambiguous word that shows the reader that you bring little to no value to the table.
According to Beth Hill, “Thing used in the wrong place can draw every bit of originality or tension or power out of a sentence or paragraph”.
For example, if your blog post title is 5 Things You Can Use To Improve You Marketing Funnel
What are some words you can use to replace the word “thing”? Try using one of the following words instead:
Do you see how much more powerful your work would be if you used one of the words listed above? Think about how much more value you can provide to your readers by just altering a few words.
Not only will this improve the conversion rate on your blog post titles, your readers will leave feeling like they made a good use of their time.
3. Spark Curiosity
It’s always a good idea to spark curiosity in your target audience. Think about the last time you read a blog article, chances are it’s because the title made you stop and think about it for a moment. After all, it’s natural for us to want to know more about what we don’t know.
As a content creator, it’s your job to create blog post titles that arouse curiosity in your target audience. A simple way to do this is to create one that gets your audience to ask themselves a question after they read it.Evoking curiosity is a powerful marketing strategy. Click To Tweet
Imagine that you’re a personal trainer running a fitness blog. Your target audience is women in their mid 30’s.
If you publish an article with the title, “7 Exercises Young Women Do Incorrectly That Can Lead To Back Pain”. Your target audience might see that title and wonder what those exercises are. Sparked by curiosity, they have no choice but to click the blog post and find out.
Curiosity is like a natural urge or sensation. Once you trigger these emotions in your target audience, you create an itch that they need to scratch. So when writing blog post titles, don’t forget to incorporate an element of curiosity.
4. Keep it Short
Remember that when it comes to titles, sometimes less is more. Keep it short and simple if you can. There is no one size fits all for a blog post title. It all comes down to what your goals are, and where your title will appear.
In general, shorter blog post titles are easier to digest. According to HubSpot, there are three questions you should ask yourself before publishing your content:
Do you want to rank well on search engines?
It turns out that if you keep your titles under 70 characters, it won’t get cut off in search engine results. This will ensure your target audience will be able to read the entire title without having to click on a link,
Do you want to optimize your article for social media?
If you are trying to optimize your blog post titles for social media. Titles between 8 – 12 words get the most shares on Twitter, and titles with 12 or 14 words get the most like on Facebook.
Are you promoting your article through email?
According to a recent study by Outbrain, titles with eight words have a higher click through rate than the average one.
What’s the lesson here? It’s always a good idea to see what works best for the direction you want to take your blog post. If you’re ever unsure, a general rule of thumb would be to keep your blog post titles as short as possible.
Take the time to read them out loud and ask yourself if they are easily digestible. If you catch yourself stuttering, thinking, or confused, your title needs to be improved.
5. Swipe Ideas From the Best Blog Posts
The fifth secret to make your boring blog post titles convert is to keep it swipe title ideas from blog posts that performed well on other media outlets.
Successful marketing materials can run for many years using the same copy. Doesn’t it make sense that you should study those pieces?
Unfortunately, you simply cannot copy and paste someone else’s words and use them for your own benefit. Not only will this get you into a lot of trouble, but it’s very likely that you won’t find the same amount of success.
There are so many variables attached to a successful marketing campaign, and a compelling blog post title is just one piece of the puzzle. If you simply just copy someone else’s work without understanding why they did it in the first place, how do you expect to get similar results?
Swipe the idea, not the copy.” – Dan Lok
For example, let’s say a blog post title that performed really well was, “9 Simple Strategies To Overcome Stage Fright”.
What do you think is the idea behind this title? After a quick inspection, you will notice that the author explained how their readers can overcome one of their fears using 9 simple strategies.
With this information, you can start to build up your personal swipe file and use these ideas to create captivating blog post titles on demand.
6. Use Proven Formulas
The next secret to make your boring blog post titles convert is to use proven formulas.
Over the past decade, marketers have spent thousands of hours researching what types of blog post titles perform well in comparison to others. What they found were five blog titles that routinely performed well:
Numbers: A number doesn’t necessarily mean that your blog post title must have a statistic in it. Instead, it can be used to introduce a list of lessons that your article will be covering.
“How To”s: A “How To” title is a simple yet effective way to let your target audience know that your blog post will deliver on what they need to learn about.
Comparisons: A comparison headline is an easy way to borrow on the popularity of a topic or person. For example, you can talk about the seven mistakes a famous athlete made when they were training for the Olympics.
Scarcity: These blog post titles promise the reader that they will be learning something that very few people have. You can use trigger words such as “The Secret To” or “Unheard Of Tips” to spark scarcity.
Big promises: A big promise is a title that assures the reader that they’ll be getting a lot of information about a specific topic if they click. An example of this could be, “The Comprehensive Guide To Closing In Print”. Just make sure you don’t over-promise in the title, and ensure your blog post really does offer that value promised. We’ll talk about this more in a minute.
You don’t have to include all five of these techniques in each of your blog post titles. Instead, try to incorporate one in your next title and observe how well it performs in the market.
7. Don’t Oversell or Over-Promise in Your Blog Post’s Title
Never oversell or over-promise in your title. You want to be remembered as being more than just click-bait. Have you ever heard of the term click-bait before?
It’s a word used by people when they feel annoyed or irritated by a piece of content. People hate the experience of clicking on a promising blog post title only to be disappointed with the content that’s presented.
Many websites have business models that rely purely on clicks and clicks alone to generate revenue. This means that they will get very creative with their blog post titles to ensure they maximize the viewership on their website.
If your business model is around getting people to trust and respect you, this is not the way to go.
When creating your blog post titles, make sure the title matches the contents of the post. Don’t tell your audience that your content will “make them millionaires” when it probably won’t. Don’t say your blog post has been endorsed by Forbes when it really hasn’t.Never over-promise and under-deliver. Click To Tweet
There’s nothing wrong with making a bold statement in your blog’s title. However, you have to make sure you can deliver on your words in your content. If you cannot, then it’s time to figure out a new title that better fits your blog post.
8. Include SEO Keywords in the Title
The next secret to make your blog post titles convert is to include SEO keywords. As a content creator, you’ve likely been told that you should be including SEO keywords in the title of your blog post and in the body of your article. But do you know the exact reason for this?
According to experts, there are five benefits of incorporating SEO writing in your content.
- Including SEO keywords improve the quality of traffic you attract.
- You don’t have to pay for advertisements to rank well on Google, SEO keywords do the work for you.
- Using tools such as HubSpot, you can see how well your SEO keywords rank on search engines.
- You can use SEO keywords to build public relations with other publications and get your content shared.
- You will be able to keep up and move ahead of your competition within your industry.
According to Hubspot, 61% of marketers say that improving their SEO and importing their online presence is a top priority.
If you’re looking to ethically improve your visibility across your social media network, SEO marketing is the way to go. This ensures that you maximize your readers’ experience and usability of your blog posts.
9. Use A/B Testing
You can learn more about how to make your blog posts titles convert by doing tests through A/B testing. This is simply testing one blog post title against another.
This is an effective method of testing as it allows you to identify any poor strategies you have been using. It also gives you the opportunity to learn more about your target audience.
Blog post titles are all about maximizing your click rate. The number of people who read your blog post equals the number of opportunities you have to gain traction. And it is your title that determines whether or not people click on your blog post in the first place.
Start off by creating two different blog post titles that serve the same purpose. Compare the variables on them that we covered in this article such as SEO keywords, trigger words, and value. From there, determine which variant would encourage more prospects to read your work.
Typically, the blog post title that creates more emotions, and sparks more creativity is the winner.
A/B testing is so valuable because it allows you to evaluate both the qualitative and quantitative aspects of your work. Don’t make the mistake of overlooking this step, it’s crucial for your success.
10. Put it All Together
Now that you have the tools required to craft a great blog post title, it’s time to start writing. But there’s just one problem, you’re completely overwhelmed.
How are you supposed to come up with a blog post title that sparks curiosity, drives emotions, has SEO keywords, and is relatively short all at the same time? Just thinking about it gives you a headache.
That’s why Dan Lok created Instant Scripts.
*Include an image of Instant Scripts*
Instant Scripts is a gold mine of award winning sales copy that has been collected and archived by Dan Lok over his entire copywriting career.
Whenever you need a great title, there’s no need to sit and stare at a blank page for hours. All you need to do is fill in a few blanks, and Instant Scripts will produce winning copy that meet the criteria covered in this article. It’s really that easy.
With 1978 attention grabbing headlines, Instant Scripts will be able to provide you with winning blog post titles for the rest of your life. Can you see how powerful this software is?
In this article, we covered 10 secrets you can use to make your boring blog post titles convert. If you’re ready to put these secrets to immediate use, Instant Scripts is the software for you.
If you’re ready to be blown away by this new software, click here to order Instant Scripts today.