Many people believe you can’t make sales a lucrative career. And some don’t even view sales as a real profession. Because a lot of times, what comes to mind when you think about a typical salesperson, is negative things.
Sales has generally been given a very negative connotation. Because chances are, many salespeople today are attempting to use old school sales methods to do business in a generation where it no longer applies.
The word sales alone often triggers a negative reaction in people’s mind. They think it’s slimy, pushy and unethical. This leads them to think you can’t make a profitable career in sales.
In actuality, salespeople are some of the highest-paid individuals in our society. If you pay attention, you’ll notice that Warren Buffet is a salesperson. Elon Musk is a salesperson. And even the late Steve Jobs is a salesperson.
Do you remember the time when Steve Jobs first introduced the iPhone to the whole world in 2007? It was what many people called a product announcement. But what they didn’t realize was that it was actually a sales presentation. Take a moment to think about this. If there was one word to describe Steve Jobs, what would it be? You might think he is a technology guy, a software guy, or an innovator.
All of these things are just a small part of what he does. If you strip away everything, at the core, Steve Jobs is a salesperson. That’s it. When he was making the sales presentation, he was closing you, the audience, to buy the iPhone.
It was this revolutionary smartphone that forever changed the landscape of the mobile industry. And 12 years after its initial release, it became the most used smartphone with 1.5 billion iPhones shipped out worldwide.
Closing is The Path to Make Sales a Lucrative Career
You see, all of these great leaders are all salespeople. If that’s the case, why does this profession get such a bad reputation?
First of all, not many people understand how marketing and sales work, so they don’t see these great entrepreneurs as your typical salesperson. And second, a majority of people who do enter sales do it wrong. So there you have it. The birth of the idea of that sales is pushy, aggressive, slimy, and manipulative.
Back then before the internet was popular, salespeople were knocking on doors and cold calling hundreds of people on the phone. This strategy may have worked at the time. But today, you’d be doing yourself a disservice applying old strategies. Because people are more skeptical than ever.
You can’t just run up to them and say here buy my product. You are almost always guaranteed to get a big fat “NO!” Let’s face it, you and I both know people do not like to be sold to. People buy based on emotion and justify it with logic. They all want to come to their own conclusion on why they should buy a product.People buy based on emotion and justify it with logic. Click To Tweet
Smart salespeople like the great Warren Buffet, Elon Musk, and the late Steve Jobs are what I call closers. Every time they make some sort of product announcement, they are selling. But they do in a way that persuades, engages, and inspires people to take action.
So how does this apply to you?
Maybe you’ve seen my work on my Youtube channel about sales and closing. Or maybe you’ve seen one of my many mentees closing sales left and right. And now you want to know how they do it. How do you make sales a lucrative career for you? How do you get started? And where do you start?
What are The 4 Methods to Make Sales a Lucrative Career for Yourself?
You see, so many companies and businesses today are hungry for closers. Why? Because with the way business is changing. It costs more than ever for businesses to acquire a customer or to make an initial sale with a customer.
Back then you could just set your price high or low and there wouldn’t be a lot of resistance. It was fairly easy to make that initial sale and start a relationship with a customer.
But today it’s different. Consumers are growing more and more skeptical every day. They’re more well informed. They’re smarter. And they won’t buy unless they can be sure a product or service will work for them.
Also with the unlimited amount of information people can access from the touch of your fingertips. They want to make sure they know what they’re getting into before they make a commitment to purchase a product or service.
So for companies to lead their potential customers through the door, they’ll offer a low-ticket (or an affordable priced) product usually $200 or below. This low ticket offer is meant to warm the customer up so that they’d be more willing to invest in a high-ticket offer.
A high-ticket offer is when you sell a product or service at a premium price ranging anywhere from a few thousand dollars to hundreds of thousands of dollars. It’s the high-ticket offers that businesses actually want to sell because that’s where all the money is.
They don’t make their money from low-ticket offers. All the money is made after the initial sale. It’s only until a customer purchases a high-ticket offer do businesses actually make money.
Now, your next question might be, well how do companies and businesses close those sales? That’s the problem. A lot of the time they can’t unless they have the proper skills to do it. And even if they did. They’re often too busy to do it themselves.
But that’s not necessarily a bad thing because it’s where you can come in to save the day.
1. Do The 1% of Work Businesses Desperately Need But Can’t Do Themselves
It’s very difficult to close those high-ticket offers through an online vehicle. Think about it. Wouldn’t you agree you wouldn’t buy a product or service for $10,000 through an email or through Facebook Ad especially if it’s your first encounter with a brand or business?
Most people would not buy it. Chances are if a product or service was priced that high, you’d probably have a ton of questions swirling in your head about why it’s so expensive. You might have questions, concerns, or want to know more about the product. So how do you close that sale? The best way I know of to close the sale is by getting on the phone.
For a lot of companies and businesses, this is 1% of work they can’t do. What do you mean? Can’t they talk to those customers on the phone like you said?
The best way for me to explain this is with an example. I want you to take a moment and imagine that you are running a relay race with the Olympic champion Usain Bolt. You’re both on the same team. As he’s running, he hands you the baton. You take the baton and you run until you finish the race and cross the finish line.
So let me ask you a question.
When you take that baton, and you cross the finish line, who gets all the glory? Who gets all the applause? Who wins?
In the world of business and sales. It’s no different. There are so many business owners working day in and day out training for the race. They’re conditioning themselves for the final race. In their business, they’re doing the marketing, leading their team, promoting their brand, lead generation, producing content, and more.
Why You’ll Be Seen as a Respected Closer, Not an Annoying Salesperson
You see, they’re so busy doing all these things. And yet the very last 1%. The last meter. They can’t do it. They need someone to come in to help them finish the race by crossing the finish line.
That’s where you come in as a professional closer. And guess what? Let’s say the prize money is $10,000. Any smart business owner would be more than happy to give you a piece of the prize. Let’s say they give you 10% of it. That means you just made $1,000 for doing the 1% of work they couldn’t do with a single phone call.
That’s what a closer does. That’s how you make sales a lucrative career for yourself. Even though the business owner has already done 99% of the work. Meaning they’re building traffic, generating leads, pre-qualifying those leads. You did the 1% that matters. And to reward you for helping them increase their revenue, they will compensate you very well.
This is a massive problem for many businesses today because if they can’t close that 1%. They don’t make money. And as a closer, when you help them solve this problem by closing those high-ticket offers. You get paid for helping them increase their bottom line.
And what exactly have you done?
Are you marketing and doing content creation? No.
Are you prospecting or cold-calling? No.
Are you fulfilling or delivering the service? No.
All you’re doing is getting on the phone with a customer to help them come to their own conclusion about why they need to purchase a product or service.
2. Make More Money by Selling to Fewer People
There are many ways you can make a 6-figure income and turn sales into a lucrative career. But for now, I’m going to show you how to achieve this by focusing on transaction size. Let’s say you’re closing for a business selling a product or service and your goal is to make $100,000. There are two ways you can use transaction size to hit 6-figures as a closer.
The first way to do this is by focusing on volume or larger transaction size. This means you have to close more products to more people at a lower price. For example, let’s say you’re closing a $100 product and your commission is 10%. How many people do you need to close to make $100,000?
A lot. And to be exact. If your commission is 10%, you’d make $10 for every person you close. So to make $100,000, you need to close a whopping 10,000 people. Within a year, this is almost physically impossible to do and it’s not the smartest way to make a 6-figure income anyway.
Now the second way is to focus on margins or smaller transaction size. This means you’re closing fewer products, to fewer people at a higher price. It’s the complete opposite of volume. For example, let’s say you’re closing a $10,000 product and your commission is still 10%. Wouldn’t you agree you don’t need to close as many people to hit $100,000?
If your commission is 10% then you’d make $1,000 for every person you close. That means you only need to close 100 people to make $100,000 a year. But your earning potential doesn’t end there.
What if you were closing for a $15,000, $30,000, $50,000, or even $100,000 product or service at a 10% commission? How would that change your earning potential? And what if your commission rate increased to 15%, 20%, or even 30% as you got better?
You see, the opportunities are limitless for you to make sales a lucrative career.
3. Closing For Your Own Business
Now at this point, you might be wondering, “If I have my own business, couldn’t I close for myself?” And the answer is – absolutely. In fact, some of the most successful business owners today are closers and understand the art of closing.
So if you had your own business where you’re selling a high-ticket product or service that costs anywhere from $3,000, $5,000, $10,000, $20,000, or even $50,000+. You could close for yourself by getting on the phone with a potential prospect and close them to buy your high-ticket product.
When you successfully close one sale in a day or a week, you’d make more than what most people would make in a month. The difference between closing for other companies and closing for yourself is that you’re not getting paid based on commissions.
Whatever you’re able to close, you keep. Assuming you don’t have a lot of overhead expenses, how much faster would you be able to reach your income goal?
But there’s one caveat to this model. If you picture yourself as a business owner, wouldn’t you agree you’re probably doing more in your business than just closing? Aren’t you handling a lot of different responsibilities?
Like any other business owner, you might be leading a team, managing people, strategizing, marketing, developing new products, and managing legal and accounting matters in your business. There is a lot on your plate.
Business is a Team Sport Not an Individual Sport
Let’s say you could block out a time in your schedule to go make those closing calls with potential clients. How long do you think you’d be able to keep it up without burning out?
Chances are, at some point, you’re going to hit a threshold. You’re going to be too busy doing everything else in your business except closing. So what do you do when you have potential clients waiting for you to close them?
You are going to need some help. Because for every prospect you don’t close. You’re not bringing in sales. You’re not generating revenue for your business. And you’re leaving money on the table with no way to scale.
From the way I see it, your only choice is to bring in a team of professional closers. They’ll be able to help you close those prospects and free up your time to focus on more important things. Because at the end of the day, business is not an individual sport. It’s a team sport.
Notice how I said you need a team of professional closers, not salespeople. A lot of times when companies want to scale or grow their business, they will hire more salespeople. But the problem is more salespeople, doesn’t mean more revenue.
It’s only when you have a predictable sales system in place that you’ll be able to scale your business. What you need is a remote sales team made up of professional closers that know how to close a sale. And for that to happen, they need to be trained in the art of High-Ticket Closing. Keep in mind I am only speaking from what I know has worked in my own organization.
4. Invest in Skills, Improve Closing Ratio, Increase Profits
Whether you’re a business owner or a closer for a company, one of the best investments you could ever make is in yourself. While there are many investments available for you to choose from, you can never go wrong by investing in yourself and improving your skills.
It means the better you are at closing sales, the better your closing ratio will be, and the more money you’re going to make. A lot of people think about sales as a numbers game. They say, “You know. You’ve got to talk to enough people until you get a yes.”
But what they don’t realize is that this is the old method of doing sales. And it’s no longer effective today. However, like any other model in life, there are some exceptions. But even so, talking to a large volume of prospects every day can be draining and exhausting. Because you’re hoping you’ll be able to close 1 person out of 100 people.
As a professional closer, your most valuable asset is your time. And every day you only have 24 hours. If you’re being honest, you’re not going to be on the phone talking to prospects 24 hours a day. You’re lucky if you can squeeze in 8 or even 10 hours a day.
If you’re selling high ticket offers at a premium price, you don’t need a lot of transactions to make a good income. With high-ticket closing, instead of a closing ratio of 1 out 100 prospects, what if you could close 1 out of 10? How about if your closing ratio was 1 out 5? You see, your earning ability can only go up as your closing skills get better helping you make sales a lucrative career.
Discover How You Can Hit 6-Figures as a High-Ticket Closer
When you learn the skill of High-Ticket Closing, you get to leverage businesses, influencers, and companies by doing the 1% of work that matters while earning high commission checks. They will do all the marketing, funnel building, product development, fulfillment of service and all you have to do is close their customers and still earn a lot.
All you need is a phone and internet service to have the freedom to work from anywhere in the world on your own time. It’s a simple process that allows you to work from the comfort of your own home and still have time to spend with your friends and family.
If you’re interested in learning how you can make sales a lucrative career for yourself through the skill of High-Ticket Closing and how you can use it to your advantage at a business level or an individual level, click here to watch day 1 of my FREE 4-day training series.