If you are a new copywriter or want to learn copywriting, these 7 tips will help you get started today.

With the rise of the gig economy, also known as the freelancer economy, or what I like to call the skill economy. Digital nomads all around the world earn a real living with the laptop lifestyle. 
 
One of the highest-paid freelance jobs is freelance copywriting.
 
Anyone can learn copywriting with guidance, the right resources, and some expert copywriting tips. Beginners can quickly become sought-after copywriting masters.
 
Copywriting is persuasive writing, also known as sales in print, or what I like to call closing in print. Every day, copywriters prove that written words can influence people to take action to like, comment, or buy.
 
The written content – the ‘copy’ – is persuasive and meant to compel the reader to take action.
Every single day, copywriters around the world prove that the written word can influence people to take action. Click To Tweet

If you’re a copywriter with no experience, know that you can quickly become a master with the right training, the right mindset, and some helpful tips which I’m about to provide you with. Below are 7 copywriting tips for beginners:

1. Desire is More Important Than a Degree

Your first of many copywriting tips is to remember that your desire is much more important than your degree. You don’t need a degree from a traditional college or university to be a copywriter. Don’t be intimidated by the idea of learning how to write copy without earning a degree. 

When I first learned about copywriting, I felt unsure about whether or not I could succeed at it, because I flunked English twice when I was in high school. I also didn’t have a degree in journalism or any type of professional, ‘traditional’ training.

However, I soon realized that the skills I’d learn in a traditional school or university don’t apply to copywriting. Academic writing – the type of writing you learn in school – doesn’t apply to copywriting at all. In a sense, copywriting is more of a ‘street smarts’ type of skill. 

Academic writing is very different from copywriting. Academic writing is designed to educate the reader, and it’s often very wordy dumps of information, and it’s extremely dry or dull to read. 

Copywriting is designed to sell. Copywriting is closing in print. This type of writing can convert a prospect into a customer. As I said, it’s more about street smarts, modern thinking, and the skill of simplifying and shortening the key message. That’s why your copywriting clients won’t care if you have a degree in English or journalism. They’ll only care that you possess the raw talent to sell in print. Your clients only care that your writing can sell. Can your writing produce results? That’s what matters.

I became a high-income copywriter even though English is my second language, and neither my English nor my writing abilities were that great. I still was able to learn copywriting and earn over $10,000 per month as a new copywriter once I mastered the skill.

Copywriter working on sales letter

2. Master Short Form Copy First

As a beginner, mastering short-form copy such as short email sales letters, or Facebook ads, or Google ads is a great place to start.
 
Businesses are constantly updating their marketing with one-time offers and new funnels. This is why crafting concise paragraphs, clever headlines, and catchy taglines are important.
 
Learning short-form copy will give you fast results as a beginner. While you gain more results with short-form copy, you can start to learn more about long-form copy.
 
Long-form copy ranges from sales pages, writing the scripts for a webinar, or crafting a lengthy direct-mail letter. It often takes years to hone in on your craft and learn how to write really great long-form copy. That’s why it’s best to start by learning short-form copy, especially when you’re first starting out.
 
Beginner copywriters can feel anxious or intimidated as they craft long-form copy. Taking weeks to craft something as intimidation leads to procrastination or perfectionist tendencies.
 
However, if you craft a short copy, you can get it done fast, and you won’t hold yourself back as much. It won’t be as intimidating.
 
When you get positive feedback about your short-form copy, such as a compliment on a clever headline, it’ll build your confidence. This is the best thing for you: Confidence-building, short pieces of copy that allow you to see what you’re capable of creating.

Copywriter researching

3. Spend 80% of Your Time Doing Research and 20% of Your Time Writing

One of the common mistakes beginner copywriters make is getting ahead of themselves. They can’t wait to start writing copy. So, they get a new client, and they dive right in, instead of taking the time to do some preliminary research. 
 
As a beginner copywriter, the majority of your time is researching your prospect. Research their industry, as well as their company. Of all the copywriting tips, this one might be the most important.
 

Via research, find out the following pieces of key information:

  • What are your prospect’s frustrations?
  • What are their pain points?
  • Their challenges? Their goals?
Now, you’ll have a much easier time crafting copy with a target audience that resonates with you. If you do your research right, you’ll end up having a much easier and faster time writing copy that works for them. Plus, with all that research, you’ll write copy that could solve your prospect’s problems, and you’ll create copy they’ll be genuinely impressed with.

4. Write the Way You Talk

If you get a degree from a traditional institution, and you become trained in academic writing, do you know what might happen? You could lose your ability to write how you talk. That’s one of the reasons why I don’t suggest going the traditional education route.

In copywriting, it’s crucial to simplify things by writing the way you talk, to engage with your readers. You need to write using very simple, conversational language. Your sentences should be crisp, concise, simple, and compelling. 

In addition to simplifying, you need to write one-sentence paragraphs. Sometimes, even a one-word paragraph. This works in the copywriting world because it’s easy to read. The message gets across when it’s clear, concise, and easy to read. 

Academic writers want to make themselves sound smart, but it ends up boring and deterring their audience. Instead of being boring, get personal with your readers. The more personal you get, the more compelling the message is.

The more personal you get, the more compelling the message is. Click To Tweet

 

Best copywriting words and phrases:

There are certain ‘power’ words that master copywriters will use in their copy. These include words such as “You”, “Imagine”, “Instantly”, and “Because”.

Furthermore, use words such as “You” and “I” as if you’re having a conversation across the table from your reader. 

Not only is the word “You” a powerful word, but it also is scientifically proven to engage the reader and gain the reader’s trust. A scientific study on the human brain found evidence of unique brain functioning activation upon hearing one’s own name or directly addressed.

When you address the reader by using their name or the word “You”, rather than using words like “We” and “Our” and “They’re”, do you know what happens?

Your copy becomes tied to the reader’s self-perception. Then, they become emotionally invested. That’s when they become compelled to take action.

5. Build Your Own Swipe Files

A swipe file is a collection of proven ad copy, expertly-written sales letters, and great copy written by copywriting masters. Keeping a swipe file is common for copywriters to refer to as a source of inspiration for copywriting projects.

Swiped.co is the most popular online resource for copywriters and marketing professionals who need inspiration for their sales letter copy, ad copy, or marketing campaign. 

Essentially, your swipe files are your copywriting vault. Anytime you read a great piece of copy that worked for someone in the past, you know that you could learn from it or get inspiration from it. A proven campaign that produced real money, for example, is copy that could be added to your swipe file – your vault. 

As a beginner, you want to study the work of other copywriters. Study the master copywriters’ work. You’ll start picking up patterns by studying master copywriters’ work. You’ll notice headlines that work, and note their style and flow. It’s not that you’re copying their work, you’re only learning styles of writing that work and formatting that works. 

Woman practicing copywriting

6. Practice Copywriting Exercises

There are several copywriting exercises that will help you learn copywriting faster.
 
Consequently, the saying “Practice makes perfect” is true. Keep practicing the same type of copywriting (for example, Facebook ads) over and over
 
Here are some copywriting exercises that can help any beginner copywriter master copywriting much quicker.
 
Certainly, the copywriting exercises I swear by! These exercises will help you become a more successful and more confident copywriter.

7. Register for the High-Income Copywriter Program

In conclusion, Copywriters are some of the highest-paid professionals in the world.
 
Do you want to learn how to become a high-income copywriter?
 
My exclusive High-Income Copywriter Certification Program is accepting a limited amount of applicants. It’s always best to learn from the masters themselves. You don’t need to take a writing course – you need to take a copywriting course. 
 
If the thriving skill economy has taught us anything, it’s that you don’t need a degree, you need to learn the skill.

Summary

Copywriting is a skill anyone can learn, which is why a beginner copywriter holds so much potential in their hands. You could become a master copywriter in no time, earning up to $10,000 per month. Simply remember these copywriting tips:

  1. Your Desire to be a Copywriter is More Important Than a Degree.
  2. Master Short Form Copy first.
  3. With New Clients, Spend 80% of Your Time Researching, and 20% of Your Time Writing.
  4. Write the Way You Talk.
  5. Build Your Own Swipe Files (Your Copywriting Vault)
  6. Practice Copywriting Exercises in Your Spare Time
  7. Register for the High-Income Copywriter Certification Program.

Do you want to learn about the different types of copywriting, and find out which type of copywriting you’d be best at?

Do you want to learn the specific skills required to become a high-income copywriter?

If so, start by watching my free training video