If you are a new copywriter or want to learn copywriting, these 7 tips will help you get started today.
If you’re a copywriter with no experience, know that you can quickly become a master with the right training, the right mindset, and some helpful tips which I’m about to provide you with. Below are 7 copywriting tips for beginners:
1. Desire is More Important Than a Degree
Your first of many copywriting tips is to remember that your desire is much more important than your degree. You don’t need a degree from a traditional college or university to be a copywriter. Don’t be intimidated by the idea of learning how to write copy without earning a degree.
When I first learned about copywriting, I felt unsure about whether or not I could succeed at it, because I flunked English twice when I was in high school. I also didn’t have a degree in journalism or any type of professional, ‘traditional’ training.
However, I soon realized that the skills I’d learn in a traditional school or university don’t apply to copywriting. Academic writing – the type of writing you learn in school – doesn’t apply to copywriting at all. In a sense, copywriting is more of a ‘street smarts’ type of skill.
Academic writing is very different from copywriting. Academic writing is designed to educate the reader, and it’s often very wordy dumps of information, and it’s extremely dry or dull to read.
Copywriting is designed to sell. Copywriting is closing in print. This type of writing can convert a prospect into a customer. As I said, it’s more about street smarts, modern thinking, and the skill of simplifying and shortening the key message. That’s why your copywriting clients won’t care if you have a degree in English or journalism. They’ll only care that you possess the raw talent to sell in print. Your clients only care that your writing can sell. Can your writing produce results? That’s what matters.
I became a high-income copywriter even though English is my second language, and neither my English nor my writing abilities were that great. I still was able to learn copywriting and earn over $10,000 per month as a new copywriter once I mastered the skill.
2. Master Short Form Copy First
3. Spend 80% of Your Time Doing Research and 20% of Your Time Writing
Via research, find out the following pieces of key information:
- What are your prospect’s frustrations?
- What are their pain points?
- Their challenges? Their goals?
4. Write the Way You Talk
If you get a degree from a traditional institution, and you become trained in academic writing, do you know what might happen? You could lose your ability to write how you talk. That’s one of the reasons why I don’t suggest going the traditional education route.
In copywriting, it’s crucial to simplify things by writing the way you talk, to engage with your readers. You need to write using very simple, conversational language. Your sentences should be crisp, concise, simple, and compelling.
In addition to simplifying, you need to write one-sentence paragraphs. Sometimes, even a one-word paragraph. This works in the copywriting world because it’s easy to read. The message gets across when it’s clear, concise, and easy to read.
Academic writers want to make themselves sound smart, but it ends up boring and deterring their audience. Instead of being boring, get personal with your readers. The more personal you get, the more compelling the message is.The more personal you get, the more compelling the message is. Click To Tweet
Best copywriting words and phrases:
There are certain ‘power’ words that master copywriters will use in their copy. These include words such as “You”, “Imagine”, “Instantly”, and “Because”.
Furthermore, use words such as “You” and “I” as if you’re having a conversation across the table from your reader.
Not only is the word “You” a powerful word, but it also is scientifically proven to engage the reader and gain the reader’s trust. A scientific study on the human brain found evidence of unique brain functioning activation upon hearing one’s own name or directly addressed.
When you address the reader by using their name or the word “You”, rather than using words like “We” and “Our” and “They’re”, do you know what happens?
Your copy becomes tied to the reader’s self-perception. Then, they become emotionally invested. That’s when they become compelled to take action.
5. Build Your Own Swipe Files
A swipe file is a collection of proven ad copy, expertly-written sales letters, and great copy written by copywriting masters. Keeping a swipe file is common for copywriters to refer to as a source of inspiration for copywriting projects.
Swiped.co is the most popular online resource for copywriters and marketing professionals who need inspiration for their sales letter copy, ad copy, or marketing campaign.
Essentially, your swipe files are your copywriting vault. Anytime you read a great piece of copy that worked for someone in the past, you know that you could learn from it or get inspiration from it. A proven campaign that produced real money, for example, is copy that could be added to your swipe file – your vault.
As a beginner, you want to study the work of other copywriters. Study the master copywriters’ work. You’ll start picking up patterns by studying master copywriters’ work. You’ll notice headlines that work, and note their style and flow. It’s not that you’re copying their work, you’re only learning styles of writing that work and formatting that works.
6. Practice Copywriting Exercises
7. Register for the High-Income Copywriter Program
Copywriting is a skill anyone can learn, which is why a beginner copywriter holds so much potential in their hands. You could become a master copywriter in no time, earning up to $10,000 per month. Simply remember these copywriting tips:
- Your Desire to be a Copywriter is More Important Than a Degree.
- Master Short Form Copy first.
- With New Clients, Spend 80% of Your Time Researching, and 20% of Your Time Writing.
- Write the Way You Talk.
- Build Your Own Swipe Files (Your Copywriting Vault)
- Practice Copywriting Exercises in Your Spare Time
- Register for the High-Income Copywriter Certification Program.
Do you want to learn about the different types of copywriting, and find out which type of copywriting you’d be best at?
Do you want to learn the specific skills required to become a high-income copywriter?