Dan Lok

Fastest Way To Become A Niche Authority?

What do you think is the quickest way to become an authority in your niche?

Well, as you may know…

I’ve written many books over the years.

From my best-seller FU Money to my latest book Unlock It.

There’s something special about writing a book for your marketplace.

So in this week’s newsletter, you’ll discover why I believe you should become an author, how to make it happen…

And if you’re already an author, we’ll also talk about what I believe are the 3 biggest challenges authors face and how to overcome them.

So, let’s get started.

Why You Should Become an Author

When clients ask me for advice on how to grow their businesses, other than formulating a marketing plan…

Very often, I suggest they write a book.


Because if you take the first 6 words of AUTHORITY, you get the word AUTHOR.

I firmly believe if you want to become an authority in your niche, other than starting a blog or a Youtube channel, writing a book is one of the best ways to do it.

Not only can you sell your book on Amazon, but you can also give it away as a lead magnet or set up a “free plus shipping” offer to get people to spend their first $1 with you.

How To Become An Author and Write Your First Book

It’s simpler to write a book and get it published these days.

You no longer need to find a publishing house to work with, as you can self-publish and put the book on Amazon very easily.

With that said, there’s still a lot that goes into a book, irrespective of the writing, so here are 7 things to think about.

1. Create a writing space and acquire your writing tools

Create a space that’s as inspiring and as free of distractions as possible.

Back in the day people used typewriters, but in this day and age, you’ll naturally use a computer.

You can also set up a Google doc and speak into your microphone if you dislike typing, and the document will transcribe your words.

This isn’t a perfect solution however, as it always requires you to fix words or phrases that aren’t clear.

2. Choose your BIG idea

Your idea MUST BE BIG.

The market is a wash with books, so if your idea isn’t big, use that idea for a social media post or a blog article.

3. Create your book’s outline

Break your big idea into as many chapters as you need.

You may like to break the chapters up into smaller segments as well.

This serves two purposes.

It gives you a clear picture of how the book will flow, and it breaks up this huge project into smaller pieces you can complete day by day.

4. Research

Your next step is to conduct your research to ensure your book is unlike anything else out there.

You really want to set your book aside from others in the same niche.

Can you provide a controversial perspective?

Can you go above and beyond the common info on your topic?

Can you provide a counter-intuitive solution to common problems?

5. Commit to a writing schedule

I know you’re busy, but make sure you can commit to a small amount of time each day, preferably at the same time every day.

If you find yourself getting too busy to complete your allotted time, even if you write for just 10-15 minutes, that’s better than not doing it all.

Skipping one day could turn into two, which could turn into three, and before long you’re way past your deadline.

6. NEVER edit as you write

When you’re in creativity mode you use your right brain.

On the flipside, when you edit you’re using your left brain.

Switching between the two is tempting but it’s counterproductive.

You want to get all your thoughts out without interruption.

Once you’re done writing, you can go back and edit to your heart’s content.

Make sure you wait a whole day before you begin editing and ensure you’re ruthless with your editing as well.

7. The Middle is always the hardest part to write

Half way through your book you may begin to experience self-doubt and wonder if you can pull this off at all.

If your outline is solid, then you’ll know your book will be too.

So, stay the course and never give up!

3 Common Challenges Authors Face and How To Overcome Them

I’ve narrowed the common challenges to 3 big ones, and if you eliminate these, it should allow you to be highly productive, eliminate overwork, and reduce stress.

The first challenge is “writer’s block”

No doubt, you’ve heard of this problem before, and I wrote it in quotations because I don’t believe in writer’s block.

Writer’s block is really a symptom of lack of research.

If you’ve ever sat down to write about something and thought “how do I start… what should I write?”

Then you simply haven’t done enough research.

Assuming you’ve worked through the 7 things I mentioned above, you’ll already have an outline for your book, the chapters, the topics you’ll discuss etc.

You’ll also have done all the research needed to bring your book to life…

So you’ll know exactly what you’re going to write about.

The second challenge is doing too much research

Yes, there is such a thing as too much research. 

So how do you know when enough is enough?

Your goal with your research is to find answers to as many questions you have about your big idea.

Anything you’re not sure of, you need to find an answer for.

Anything you think your market will want to know, you need an answer for.

So, create a set of questions or a checklist of unknowns, and once you’ve got answers for all of them, you can stop researching.

The third challenge is distractions 

Whether it’s the internet, loud noises, your friends calling or something else, you need to eliminate all distractions.

If you’re distracted while you’re in flow, it can take 25 minutes to get back in flow.

Think of the phrase “death by a thousand cuts”.

One cut won’t do much. 

Heck, maybe even 200 cuts won’t do much, but after 1000 you’re dead.

The same goes for distractions.

One or two distractions here and there won’t do much, but if you’re constantly distracted, you’ll never get anything done.

Bonus Challenge

Here’s a bonus tip.

In copywriting the headline is the most important.

After the headline, the first line of body copy is the next most important and must compel them to read the second line and so on.

In a book, you want your first line to reel them in or you’ll lose them fast.

You can make your first line compelling by writing something that’s surprising and counter-intuitive. 

Maybe you write a dramatic statement that’s controversial, or puts them right in the middle of a story…

Something philosophical…

Or something poetic.

These are just a few ways you can capture their attention.

In Closing…

Writing a book isn’t easy. 

If it were, all your competitors would be authors.

That’s why it’s a great way to set yourself aside and cut through the noise.

I hope this newsletter has helped you begin planning for your first or next book.

Until next time… go high ticket,

Dan Lok.

P.S. – While being an authority in your niche is a huge advantage, if you’re not quite there yet, it doesn’t mean you can’t grow and scale your business and create the lifestyle you deserve.

On July 26th, we’ll run our next S.M.A.R.T. Challenge™.

It’s my 3 day business immersive that teaches you how to SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate.

You’ll get the exact business playbook I’ve used to generate over $100 million in my coaching/consulting business in just a few short years.

You’ll also get to meet hundreds of like-minded and high level business owners and expand your network.

Many have attended the challenge more than once, because they feel it’s that valuable and powerful.

So, click here to secure your seat and see what all the fuss is about >>

You Can’t Scale Without This…

Your offer is one of the most important ingredients of your business…

Get it right, and everything about your business becomes easier.

Your copy is easier to write…

Your message becomes clearer…

Your closers have an easier time selling, and generate more revenue.

Get it wrong, and you may get by for a while, but when it comes to scaling, you’ll run into obstacle after obstacle.

Why An Irresistible Offer Overrides World-Class Sales Copy

Even the best sales copy in the world won’t sell a resistible offer.

For example, you’ll never sell steak to a vegan.

But a vegan will always buy vegan food, even if the food isn’t that high quality, and especially if there are limited vegan options.

Why You Must Never Sell What You Want

Most coaches, consultants, and experts simply become product pushers.

They sell what they want.

When they should be selling what the prospect wants.

A client centric offer to the right person will be irresistible.

So irresistible, they should feel like a fool passing it up.

So, if your offer doesn’t elicit that kind of response in your prospects this could be one of the most important newsletters you ever read…

And if you act on it, it could be the most intelligent decision you make all year.

Because by the time you’re done, you’ll have an offer your market simply can’t refuse.

How To Find Out What Your Marketplace Really Wants

Have you ever heard the phrase “Sell them what they want, give them what they need?”

It’s very true.

As business owners, often we know exactly what our prospects need, and so we create an offer around those needs.

But what they need and what they want are two very different things.

In fact, it may seem logical to start a business around something everyone needs, but it’s actually people’s wants that push them to buy.

No one needs luxury items, and yet the top 100 luxury companies generate $250-300 billion each year.

Here’s a dating niche example.

It’s obvious that if you’re a man looking to improve his dating life, more confidence will help you do that.

But men are more likely to wake up thinking, “I wish I had more dates”, rather than… “I wish I had more confidence, so I could get more dates.”

So if someone were to invest in a dating program, the main goal would be getting more dates, but it’s very likely they’ll experience a wide range of benefits such as higher confidence, greater certainty, more respect, amongst other things.

This is where market research comes into play.

Firstly, compile a list of all the features and benefits of your product or service.

Secondly, hit Amazon.com, Facebook groups, Forums, Reddit, and interview past clients.

You want as much information on different ways they’ve tried to solve their problem, and what their experiences were.

You want to know what those solutions did well, and where they could be improved, so when you create your offer you fill all the gaps.

The 7 Traits Of An Irresistible Offer

As a copywriter, I created offers all the time.

And this is why I firmly believe the more high income skills you have, the higher your chance of business success.

A very high percentage of business owners don’t have any business skills, and that’s why there is such a high failure rate.

But I digress.

Here are 7 traits of an irresistible offer:

  • Easy To Understand

    It’s easy to complicate things when you’re creating your offer, and a confused mind never buys.

    So, keep your offer to one idea.

    What’s the big problem you’ll help them solve, or what’s the main thing your market wants?

  • Highly Desirable (People buy what they want, not what they need, as discussed above)

  • High Perceived Value

    Your marketplace must perceive it as valuable.

    If your offer gives them multiple bonuses unrelated to their problem or goals, they won’t see them as valuable, even though another market may.

  • Easy To Get

    Have you ever been through a confusing process to get something so you gave up before you got what you wanted?

    We all have, and if you make your prospect jump through too many hoops, they’ll look for an easier way to solve their problem.

  • Must Be Believable And Credible

    Nowadays, people are very skeptical.

    It’s common for things to sound too good to be true.

    So you need your offer to be believable and credible, or they won’t take action.

  • It Has Urgency

    You want to give them a reason why they should buy right now.

    That could be anything you like.

    Maybe, you offer partial scholarships to only 10 people.

    Maybe you’re not taking on any new clients for 3 months after this intake so you can focus on client results.

    And if they want to work with you they’ll have to act now, or join the waitlist.


If you’d like further explanation on each of 7 traits, click here to watch my in-depth video >>

5 Questions Your Irresistible Offer Should Answer

Once you’ve created your irresistible offer, your market should be able to answer these 5 questions in their mind, just by looking at it.

  • What is it?

    Is it a product, a service, a program, or something else?

  • How will it help me?

    What’s in it for your prospect?

  • Why should I believe you?

    There are many ways you can get your market to believe you.

    Some of the most invaluable ways are with case studies and testimonials.

  • How much is it?

    This is self-explanatory, as everyone wants to know if their next investment will fit their budget.

  • Why is it relevant?

    Is your solution relevant to the way they’ll consume your content/program.

    If you offer your solution in a way that most people are unable to access it, say perhaps on DVD, when most don’t own a DVD player these days, this may cause you to lose sales.

At the end of this video, I summarize this in a short sentence that makes it easy to know if your offer is irresistible or not >>

Skip to 7:41 for the one sentence summary, or watch the entire video for further clarification on the above 5 questions if needed.

In closing…

Once you have a solid irresistible offer, you’ll notice many areas of your business improve just for this reason.

Any business I’ve built is built around the irresistible offer I create based on what the market truly desires.

Until next time, go high ticket,

Dan Lok

P.S. – Our next S.M.A.R.T. Challenge™ is just around the corner…

And if you’d like to spend 3 full days with me and hundreds of other high level coaches, consultants, experts, and trainers…

Where you’ll gain invaluable and groundbreaking insights into how I sold over $100 million in coaching and consulting…

And what it takes to SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate…

Then I strongly suggest you join us.

The event is completely virtual, so there are no excuses.

We only run this event a few times per year… so click here for the full scoop >>

Unsure How To Pay Your Closers?

If you’re unsure of the best way to pay your sales team, then you’re in for a treat…

Because in this week’s newsletter, you’ll discover many ways to structure your team’s commissions…

You’ll also discover what I believe are the best ways to compensate them…

I’ll give you a sneak peek into how I pay my closers and why I’ve chosen this method…

And you’ll also get my simple but powerful method for removing complacency and keeping your closers on their toes.

Let’s get started…

3 Goals Of Your Commission Structure

When structuring commissions for your team, you should have 3 goals in mind.

  • Increase closer motivation…
  • Boost sales and productivity…
  • Reduce staff turnover…

With those in mind, let’s dive into some common commission structures.

3 Of The Most Common Commission Structures

Believe it or not, there are at least 10 different ways you could structure your team’s commissions.

But today, we’ll cover just 3 and I’ll give you a link so you can gain insight into the other 7.

  • 100% Commission

This is beneficial for both the company and the closer.

Because the company doesn’t pay the closer a salary, they can offer a higher commission rate.

The closer will feel like they are in complete control of their income.

There is no limit to how much the closer can make.

This is a great way for the closer to gauge their performance.

But, one of the biggest problems with this model is it can cause neediness and/or desperation, as they only “eat what they kill”.

Furthermore, closers could resort to unethical sales techniques in order to make sales in the event of a quiet sales period.

Another problem with this model is it can cause a high turnover rate, if closers don’t perform or are unhappy with their income.

  • Base Salary + Commission

Here you’ll provide an hourly rate or monthly income and you’ll also pay your closers for each sale they make.

You’re invested in the closer, and you both carry certain levels of responsibility.

The base should not be so high that the closer can get complacent and lazy…

But it also shouldn’t be so low that if they run into challenges they can’t survive without making sales.

This model still rewards high performance, and as you control the number of hours the closer works, you can still predict fixed salary expenses.

Any extra outlay is of course connected to sales made.

  • Tiered Commission

If you want a good way to motivate your team to close more sales, a tiered commission structure may work well for you.

With this type of structure, your closers will earn a higher commission when they hit certain milestones.

For example: If they close anything under $20,000 they may get 5%.

Anything over $20,000 but under $50,000 may see them receive 8%, and so on.

It’s up to you how far you want the tiered commission to continue and what percentage you award them each time they hit a new tier.

This helps motivate them to continue closing sales even after they’ve hit their monthly targets, as they’ll receive greater compensation.

Click here to discover 7 other commission structures you could potentially install into your business >>

How I Pay My Sales Team

In our business, we use a combination of a few different commission structures.

Regardless of experience, every new closer starts as an appointment setter.

They earn a percentage (dependent on the price point and margin of the offer) of sales for appointments they set.

After they’ve proven themselves by getting a predetermined number of sales, they then move to a closing position.

In this position, they get a base plus commissions, and we also work out a bonus structure similar to the tiered commission structure.

As I mentioned earlier, providing your closers with a base removes neediness and desperation.

The last thing I want in my team is a closer who is in survival mode…

As this causes most people to act irrationally and emotionally in a sales conversation.

How To Keep Your Closers On Their Toes

One huge challenge you’ll face no matter how well your sales team performs is people becoming complacent.

It’s very common for people to get too comfortable and even lazy at times.

So, in order to get around this, and to ensure you always have the highest performers on your team, here’s what I do.

Every quarter, I cut the bottom performers.

It’s up to you how many or what percentage of people you cut each time, but if you have 4 or 5 people on your team, you may like to cut the bottom person.

I think 20-25% is a good portion to cut, depending on the size of your team.

How to Turn Your Sales Team Into A Force To Be Reckoned With

If you want your team to perform to the best of their ability, you have two choices, [Name].

Either you can assume they’ll train themselves and upgrade their skills on their own dime…


You can get on the front foot and provide them high-level training vital to their success.

Now, I’m in a unique position where my team has access to the hundreds of hours of sales training I’ve created.

In fact, in order to get a position on my team, each closer must have taken my High Ticket Closer Certification™

This proves to me they’re serious and they understand my sales methodologies.

But if you’re not at the level where you’ve created sales training, or perhaps you’d like to bring in some outside training…

Then I invite you to check out the Dan Lok Closing Collection >>

This collection compiles 6 of my most effective sales trainings, including:

How To Sell High Ticket Consulting Programs And Services… The Perfect Closing Script… Objection Handling Secrets… Persuasion Secrets… Prospecting Secrets… and Negotiation Secrets.

By the time your team has been through these programs, their closing skills will be like night and day from where they are now.

And the best part, each program works out to roughly $66 each.

In my opinion, it’s a complete steal for the potential value you could receive if your team implements the teachings. 

And if perhaps the collection is outside your budget, there are other trainings you can invest in individually if you wish.

Here’s the link to check out the rest of my sales trainings >>

To your success,

Dan Lok

P.S. – If you want your sales team to have complete confidence when speaking with prospects…

One of the best ways to achieve this is by having an irresistible high ticket offer.

And if you want my help to create an irresistible high ticket offer in just 3-days, then click here for the full story >> 

Trick Your Brain Into Succeeding?

There’s a certain ingredient to success that I’ve talked about many times, but it’s not the core of my message.

And that thing is “Acting as if” you’re already successful.

You may have heard of this before, and it’s very popular in what I call the “woo woo”, or law of attraction space.

Because, while I believe developing the right skills and taking the right actions are the keys to success…

There’s another part of me that knows in order to be successful, you must also act the part before you become successful.

Because what’s the alternative?

Acting unsuccessful?

I think we both know if you act unsuccessful, you’ll stay unsuccessful.

So, today I wanted to share a few personal stories of times I “acted as if” to get what I wanted in life…

Or as Law of Attraction people would say “manifest” what I wanted in life.

I’ll also include specific videos to help you “act as if” so you too can “manifest” what you truly want out of life.

How I Surrounded Myself With Luxury While I Was Still Broke

When I first got started in business, I was dead broke.

I knew I had to get used to money and being around luxury if I wanted to make a lot of money.

So, instead of working at home, I’d set up my office in the lobby of luxury hotels.

I was surrounded by what I call ‘wealth triggers’.

I could barely afford anything from the restaurant except the occasional green tea.

Eventually I was able to eat lunch and dinner there, or spend the night if I wanted.

This is the power of your environment, which is why I always recommend if you want success to upgrade your environment first.

The Day I Bought My Dream Car

When I first got my driver’s license, I bought my Aunt’s old Ford Escort.

It had 100,000 miles on the clock, and the passenger side door didn’t work.

Everytime I drove mom to get groceries, she had to enter through the driver’s side door.

So, when I became financially successful, I’d had my eye on the Mazda Rx-8 for a long time.

Every time I’d see someone driving an Rx-8, I’d tell my friends…

“That’s my car.”

They’d say “No it’s not Dan, you’re not driving it.”

I’d ignore them and continue to tell myself that it was my car.

Every day I drove that car in my mind.

I’d go to the dealership and literally “smell the leather” of the car I wanted.

One day, I went to the dealership and told the salesman, I wanted to buy the Mazda Rx-8 and I told him exactly what I wanted in the car.

He looked at me puzzled…

“Don’t you want to take it for a test drive sir?”, he asked.

“No, just give me the papers to sign, and I’ll take the car.”, I replied.

He kept asking me if I wanted to test drive it, but I kept declining his offer.

After buying the car, you’d think I was excited driving it home, but I wasn’t.

It felt normal, because I’d driven the car so many times in my mind, it was like I already owned it.

Years later I’d upgrade to the Bentley, but that’s another story.

Why I Hired a Limousine To My Speaking Gigs

Many years ago, when I was just getting started as a speaker…

I used to take a cab to the airport, which would cost around $60.

I thought to myself, how can I upgrade my trip to the airport and act like a successful speaker?

I decided to take a limo to the airport instead.

The price difference was only about $40, but it made a huge difference to my confidence and the way I felt.

My audience didn’t know I rode in a limo, but I knew, and that was all that mattered.

I’d sit in the back of the stretch limo with my Fiji water and my music, and I noticed people always looked at the limo to see who was inside.

People couldn’t care less about who was riding in a cab though.

All this affected my performance and helped me present better than I did when I took a cab.

I even went back to cabs for a while and noticed my performance drop.

So after that, I said “no more cabs”.

What can you do to upgrade an area of your life like that?

It doesn’t have to cost thousands of dollars, as I’ve just mentioned the difference in price for me was only $40.

Why You Can’t Get Rich Looking Poor

If you’re still not convinced how powerful it is to “act as if”

Let me share with you something I teach my mentees.

That is, you can’t get rich looking poor, and you definitely can’t get rich feeling poor.

If you want success, you’ve got to look and act the part.

It’s the only way.


Because when you look good you feel good, and when you feel good you perform better.

I want to share with you a quick video that highlights this, where my social media director bought a suit just for our event >>

Finally, I found this video from my mentor Dan Peña where he shares his experiences “smelling the leather” as he calls it, and why it’s so important.

You can check out the 1 min video here >>

If you study any successful person, almost all of them will say acting “as if” is a key component of their success, on top of all the action they take.

If you look at the words “law of attraction”, the main word that makes up the word “attraction” is “action”.

That’s why positive thinking by itself doesn’t work.

But when you combine the right actions with “acting as if”, something magical happens.

To your success,

Dan Lok

P.S. – I created a program called Wealth Attraction Secrets, I think you’ll enjoy.

It’s designed to help help you unlock the magic the makes the law of attraction work.

Without this vital piece of the puzzle the law of attraction simply won’t work.

It’s a bold claim, I know, but click here to check it out while it’s fresh on your mind >>

Speak For Free And Get Paid?

Many years ago when I first got started as a speaker…

I had people tell me things like…

“You’ve got to do free gigs for a few years, and build your reputation before you make big money as a speaker.”

And it’s true.

If you think of any famous speaker, they have a great reputation.

They’re well known, and they’re paid hundreds of thousands for a keynote speech.

But if you know me, you’ll know there was no way I was going to speak for free.

If I’m going to practice a 90 min speech and put in countless hours to make it as good as possible…

Then I want to be compensated for my time.

But I was a “nobody” at the time, so there was no way anyone would pay to see me speak.

That’s when I discovered the “speak for free” model, where you speak for free at a big event, and sell your products and services.

With this model, you give 50% of your earnings to the event organizer, but if you’re good enough, you can make 50k or 100K per speech or more.

Since starting as a speaker in my 20s, I’ve generated hundreds of millions of dollars in my career, and a big portion of that is because of my speaking skills.

The good thing is, when you’re a good platform closer, event organizers will jump at the chance to have you speak at their events, because you’ll help them recoup their event costs.

So, in this week’s newsletter, you’ll get actionable tips and strategies for building powerful and captivating public speaking and platform closing skills…

So the next time you’re speaking in front of an audience, you can capitalize on this opportunity, get more clients, and make more money at the same time.

Now, before we get started, I recommend you watch my TedX talk on the self-image >>

So you can refresh your mind on what a professional speaker looks and sounds like.

All done?

Great, let’s get started.

Why Your Sub-Communications Are VITAL On Stage

I’m almost certain you’ve heard your words are only 7% of everything you’re saying.

The other 93% is made up of body language (55%) and vocal tonality (38%).

When you’re closing on the phone and your prospect can’t see you, your vocal tone becomes 93% of what you’re saying.

But on stage you’ve got your body language to master as well.

So, what better way to learn effective body language tips than from a world public speaking champion >>

Next is vocal tonality, so here are…

5 Different Ways To Use Your Voice

There are countless different vocal tonalities you can use in conversation.

I’m sure you’re already aware of many of them…

And here are just a few…

Authoritative, caring, cheerful, coarse, conservative, conversational, casual, and dry.

When you’re closing on stage, you want to use authoritative, conversational, certain and confident vocal tones, and any others you feel will aid your presentation.

To illustrate just how important vocal tone is, click here to watch me demonstrate 5 different tonalities with my good friend Peng Joon >>

This video will help you with your sales calls as well, so it’s definitely worth your time.

How To Speak With Confidence

As I mentioned before, speaking with confidence is KEY in all public speeches, and it’s even more important when you’re selling from the stage.

The problem is we’ve learned unconscious habits throughout our life that we must train if we want to captivate people when we’re on stage.

This next tip follows on from the previous tip on vocal tonality.

If you want a quick way of sounding more certain and confident, don’t make a statement and sound like you’re asking a question.

Rather than attempt to explain how to do it here, this video provides a great explanation >>

When you watch the video above, you’ll also get 2 more tips for speaking with confidence which will greatly improve your presentations.

How To Captivate Your Audience

If you look at all the great speakers, you’ll see they all have a few things in common.

1. They’re givers not takers

Even though you’re selling something, whether it be an idea, or a product or service, you’re always giving.

You’re giving them a new perspective.

You’re giving them permission to take action on their dreams.

You’re giving them the opportunity of a better life, amongst other things.

Never forget this.

The audience will be completely captivated by your presentation if you’re adding value to their lives.

2. They’re authentic

Stand for something, believe in it 100%, and don’t be afraid to speak your mind.

There’s something very appealing about a genuine person…

As we can smell inauthenticity a mile away.

3. They’re great storytellers

As they say, “facts tell, but stories sell.”

Never make a point without telling a story and never tell a story without making a point.

Hone your storytelling skills and you’ll watch your income skyrocket over time.

This will help you in many other areas of your business, especially marketing and sales.

Secrets To Selling From The Stage

So let’s pretend you can do all of what I’ve mentioned so far.

What’s the next step?

How do you actually structure your presentation to sell from the stage?

Good question, and one that can’t be explained in one newsletter, let alone the rest of this one.

With that said, I don’t want to leave you empty handed.

So, in the next two videos, you’ll discover powerful tips for stage selling.

As usual, there are many things to do on stage as you sell.

So, click here to discover the a vital secret to stage selling >>

And click here for two important factors to consider in your presentation >>

In Closing…

When practicing your speech, you’ll want to work on your body language, vocal tone, and delivery.

I believe stage selling is a dying art, so if you can sell from the stage, you’re streets ahead of your competition.

If you’d like some of my help honing your public speaking skills, then you’ll love my training Public Speaking Secrets >>

This training will help you become the speaker you were born to be.

Until next time, go high ticket,

Dan Lok

P.S. – We’re less than a month away from our next S.M.A.R.T. Challenge™.

If you want to know how to sell more and scale your business in any economic climate, then you won’t want to miss this event, [Name].

You’ll get my entire business playbook responsible for over $100 million in sales in just a few short years.

You’ll get to surround yourself with other experts, speakers, trainers, coaches, and consultants, operating at the highest levels, and so much more.

For the full scoop on what will surely be an explosive 3 days together, click here >>

Is Your Biz Stuck?

Recently I’ve been thinking about business growth…

As entrepreneurs, we’re always striving to grow as fast as possible…

And your business can only grow as fast as you do.

Believe it or not, there is such a thing as business that grows too fast.

I have my own story about that, I’ll share before this newsletter is over.

But before I do, I wanted to give you some tips, strategies, and content to help take your business growth to the next level, and quickly.

FAIR WARNING: There’s no shortage of businesses that literally grew themselves out of business, so you must be careful with some of this info. Sometimes it pays to grow slowly, in fact, it’s a bit of a dance between growing your business and sustaining that growth over time.

What To Do If Your Business Feels Stuck

“For every level there’s another devil.”

That is to say, as soon as you solve a problem in your business, another one appears almost instantly.

Whenever I speak to business owners about their problems, they almost always say things like…

“I have a lead problem”…

“I have a sales problem”…

“I have an employee problem”…

And the list goes on.

But when it really comes down to it, our business problems are just personal problems in disguise.

I always say “You don’t have an income problem, you have a skill problem.”

Each of the above problems can be solved with the right skill…

And as entrepreneurs we must constantly acquire skills to make our business journey as smooth as possible.

Here is a short snippet from our recent High Ticket Mastery™ event, where I explain this in detail >>

I also discuss self-sabotage language that keeps you stuck in business and life, and more.

How To Use The “King Pin Strategy” For FAST Business Growth

When I got started as a copywriter, I looked for clients everywhere.

I didn’t have a specific niche, and basically I targeted anyone with a pulse.

Before long, I realized ‘if I try to speak to everyone, I’ll speak to no one.’

And that’s when I learned what I now call the “King Pin Strategy”.

I used this strategy to get a testimonial from one of the best known marketing gurus at the time, Jay Conrad Levinson, author of ‘Guerilla Marketing’.

So what does the “King Pin Strategy” entail?

To find out, I explain how it works here, and how you can apply it to your business >>

How To Get More Customers

Did you know that if you were to take a sample of 100 people, only 3 would be looking to buy your offer right now.

A further 7 people would be open to it, and interested.

30 people aren’t thinking about it, but could be convinced.

30 don’t think they’re interested, but could become customers in future.

30 know they’re not interested, and will never buy from you.

The problem most business owners face is they’re only talking to the 3 people who are ready to buy now…

And they’re competing with all the other businesses also talking to the same 3 people…

While they ignore the other 67 potential customers.

So, how do you speak with the rest of the market, and what action do you take to win them over?

I explain it all in this video, where I use delicious mooncake as an example >>

One Powerful Trick To Increase Your Sales

So far, we’ve talked about how to get more customers, but how do you get more sales?
Well, if you want to know how to close more sales without spending another dime on marketing, then this video is for you >>

The strategy in the video above is something all successful businesses use, and I explain how a business like McDonald’s uses it, as well as how to apply it to your business.

3 Steps To Grow Your Business Fast

My good friend Sharran Shrivatsaa grew his real estate company from $300 million to $3.4 billion in 5 years.

So, if anyone knows about growing fast, it’s him.

One day I asked him what were some of the things he did to grow so quickly, and he told me there were 3 things.

  1. Singularity of focus
  2. Cadence of accountability
  3. Good process drives results

Luckily, I recorded the entire conversation, and posted part of it on YouTube for business owners just like you.

Sharran goes into detail on the 3 things he did to drive his business’s growth here >>

He also discusses the 3 ways to get leverage in your business so you can achieve your goals faster.

This video is truly one not to miss.

How To Grow Your Business Exponentially

If your offer isn’t repeatable, it isn’t scalable.

One of the secrets to scaling is simplifying.

You should have the same offer, the same pitch, the same, the same funnel, and the same process.

You rinse and repeat this over and over and that’s how you scale from 6 to 7 figures, and from 7 to 8 figures etc.

I explained this to the attendees of High Ticket Mastery™ recently, and I think you’ll get a lot out of this video >>

When you watch it, you’ll gain insight into exactly how 6, 7, and 8 figure businesses work when it comes to bringing in prospects and turning them into clients.

What Happened When My Business Grew Too Fast

When we first launched High Ticket Closer™ at the end of 2017, I had no idea it would blow up the way it did.

We hit 8 figures in just under 10 months, and had to adjust for all that growth.

We hired new people like they were going out of fashion.

We employed around 15 copywriters, and had hundreds of closers from all over the world selling our products and services.

Our systems and processes started to crack.

There were simply too many people to keep track of, and our expenses shot through the roof.

When Covid hit, I was forced to let half my core team go.

We had to come back down to earth and restructure, and streamline things or we would have gone out of business.

There’s a lot more I could say, but the bottom line is this…

If you grow too fast without the right systems in place, you’ll eventually grow yourself out of business.

This is why I’d like to invite you to our next S.M.A.R.T. Challenge™.

It’s my 3-day business immersive where you’ll discover how to SCALE, SYSTEMIZE, and SUSTAIN your business, so you don’t fall victim to rapid or slow growth, or a tough economic climate.

By the time the 3 days are over, you’ll have a “done list” not a “to-do list” of tasks completed, so you can hit the ground running.

The event is specifically for coaches, consultants, and experts, like you, so if you’d like the full scoop on this transformative event, click here >>

Hope to see you there,

Dan Lok

P.S. – We only run the S.M.A.R.T. Challenge™ a handful of times per year, so if you miss this one, you’ll only have another one or two chances to get my best business strategies this year.

As you may know, my hourly rate is $25K, and you’ll get me for 3 full days at a tiny fraction of that.

Don’t sleep on this.

Secure your spot to the S.M.A.R.T. Challenge™ here >>