I’m about to share with you something so many coaches, experts, consultants, and trainers greatly overlook…
It’s something so important your business can’t survive without it.
Now you may think I’m talking about sales, and as important as sales are…
I’m referring to marketing.
One of the big reasons my YouTube channel has over 4.5 million subscribers and counting…
Is because I use proven marketing principles in my videos and copywriting for the channel.
Whether you want to grow your business faster, speak on stage, appear on podcasts or TV shows, your marketing will help you do that.
So in this week’s newsletter you’ll discover what I believe are some of the most important things your marketing should have to cut through a noisey marketplace.
Why Marketing Is So Important
You already know without marketing, you’ll never get your name out there.
But what’s the actual point of marketing?
Well, as Peter Drucker says “The aim of marketing is to make selling superfluous.”
Not only do you want the selling of your product or service to become unnecessary…
But you also want people to be sold on you with little convincing.
You should be creating marketing pieces often, on multiple platforms, so the longer you’re in business, the easier it becomes.
If you look at my content, I’ve got TikTok, YouTube, Facebook, Instagram, Twitter, and a website blog that continues to grow.
Now, there’s now way I can create all that content myself, I’m blessed to have a big enough team to help me.
But you want the decision to work with you to be a “no-brainer”.
Simply put, marketing is selling at scale.
Put out one piece of content and an unlimited number of people can see it.
My online content is a perfect example of this.
At any moment, thousands of people are consuming my content and discovering me for the first time, or getting to know me, my brand, and what I do on a deeper level.
Why Your Message Is The Most Important Piece Of Your Marketing
If you look at anyone who’s successful in business, they’ll have a strong message.
They’re not vanilla.
You’ll either like them or you don’t, and that’s what you must portray in your marketing.
You want to be for somebody, NOT for everybody.
My mentor Dan Peña is a perfect example of that.
If you’re familiar with him, you’ll know that like me, he’s not everyone’s cup of tea.
Your marketing should attract the right people and repel everyone else.
And the best way to do this is to be authentic.
Speak from the heart without filtering what you’re saying or being obnoxious.
The more REAL you are, the easier you’ll find it to attract the right people to your business.
Back when I taught HTC™, one of my messages was “Develop a high income skill”.
I still believe that today, but another one of my messages is “Go high ticket”.
So, what’s your message?
Take some time to think about it and weave it into your marketing.
Why You Must Stand For Something
I’m certain you got into business because you want to make change in the world.
You stand for something specific and that’s why you do what you do.
Before we switched to our current niche, I stood for impacting people with financial education.
I didn’t, and still don’t believe traditional education gets the job done.
I do believe that if you want to become a Doctor, Lawyer, Accountant, etc then you must go to college.
But if you want to become financially successful, there are ways of doing it without going to college, and getting into hundreds of thousands of dollars of debt.
And I made sure this message often in my marketing and YouTube videos.
For that reason, my message can be seen as polarizing.
Because some will resonate with it, while others won’t.
And you should be OK with that.
If you’re afraid of being polarizing, then it’s possible you’re a people pleaser, and if so, that is something to work on.
I understand when you put yourself out there you may care what others think of you, your business, or your content…
But you’ll never please everyone, and you shouldn’t care what the people who disagree with you think.
You’re known for what you believe, not just what you know.
Everything we’ve spoken about is part of what makes up your brand.
One of the first newsletters I wrote was all about branding, so I recommend you look out for an email with the title “Your Ultimate Guide To Personal Branding”… or “5 killer personal branding secrets”.
It will help you craft a deliberate personal brand you can be proud of.
Until next time… go high ticket,
P.S.- If you haven’t heard, our next S.M.A.R.T. Challenge™ is just weeks away.
Over 3 value-packed days, you’ll get some of my best business strategies on how to improve your offer, lead flow, and sales.
I’ve used these techniques to sell over $100 million in just a few years…
And now I want to hand them to you on a silver platter, so you can SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate.
You’ll be glad you did