Dan Lok

What Do All Female Billionaires Have In Common?

March 7, 2020 by Dan Lok

All self-made female billionaires in this world have their own stories of how they achieved their success. All of them have blazed their own trails, and been through their own unique journey to reach their current billionaire status. But are you curious about what they all have in common? Do you wonder what valuable traits all female billionaires share with each other?

Thanks to the advancements in technology, education, and social media, there has never been a better time to become a billionaire. More and more super-successful business women all around the world are joining the ranks of billionaires than ever before.

You might be familiar with female billionaires in America such as Oprah Winfrey, Kylie Jenner, Judy Faulkner, Diane Hendricks, Katie Rodan, Sara Blakely, Anastasia Soare, Tory Burch and more. While most female billionaires are from the US and Europe, many notable Asian businesswomen are breaking down barriers and entering billionaire-status as well.

According to the UBS 2019 Billionaire Report, “more than half of Asia’s female billionaires are self-made,” a higher proportion than anywhere else. And within the last five years, there has been a 46% growth in female billionaires. With the expansion of successful businesswomen entering the scene, female billionaires as a whole are quietly gaining a competitive edge over men.

But the big question here is, what commonalities do these successful businesswomen share to accelerate their way into the billion-dollar club? Although each of them earned their wealth differently, they all share valuable traits. Here are what all self-made female billionaires have in common.

Female Billionaires Don’t Make Sacrifices

It doesn’t matter how you define success, you and I are both well aware that it’s not a stroll in the park. Every person who aspires to achieve success in life understands that it’s not easy and requires a lot of hard work.

But a big problem I see in society is this: success comes with sacrifices. People think they have to give up the things they enjoy in life like their guilty pleasures, time with their family, hanging out with their friends, etc. The idea that success and sacrifice have to go together has been giving a very negative connotation.

“So Dan, what do you mean? What happened to hard work and sacrificing the things I like to do?”

Tony Robbins answers this question best: “If you think it’s a sacrifice, you shouldn’t do it.”

Instead, you should have the mindset that you’re actually sacrificing your success by watching TV or spending money on luxury items you don’t need, instead of investing in your business.

When it comes to achieving success, you do need to work hard and put in the effort but consider this. Picture yourself making these sacrifices:

“I can’t hang out on the weekend anymore.”
“I’m sorry, I just don’t have time to go to the movies anymore.”
“Unfortunately, I need to make sure I work at least 10 hours every day.”
“I just can’t spend money recklessly anymore.”
“I need to make sure I’m reading 30 minutes in the morning and 30 minutes at night.”

How does it feel when you’re saying these things to yourself? When you look at it from this perspective, it feels overwhelming, suffocating, and it looks like you’re sacrificing a lot, right? But it doesn’t have to feel that way.

Female Billionaires are Great at Prioritizing

Instead of sacrificing, look at everything you do as a choice and a way of prioritizing your life. Think of it this way. You’re not sacrificing your free time but you’re choosing to spend your time to improve your skill sets. You’re not sacrificing fun activities but you’re gaining knowledge by reading a book.

Female billionaire Diane Hendricks also thought that she had to sacrifice certain things in her life. But what she did instead was prioritized. She saw everything as a choice she had to make to grow her company.

When it came to spending time with her kids, she made a choice to block out weekends and certain times of day to stop working and enjoy quality time with her kids. Another simple thing she would do is make sure she and her family enjoy dinner together at the table every night.

In the life of a billionaire, you have to understand a work-life balance does not exist. It’s all a matter of how you look at your life and how your mindset shapes your lifestyle. When you have this mindset of prioritizing, you no longer focus on what you’re missing out on. Instead, you’re focusing on what you’re getting out of your life. Because ultimately success is not a destination, it’s a journey.

Success is not a destination, it’s a journey. Share on X

They Relentlessly Believe in Their Vision When Nobody Else Does

All self-made female billionaires started out their journey with a vision. They knew where they wanted to go and what they wanted to do. But found it hard to get anyone to care. And what they came to realize is this: No one will support you until you give them a reason to care.

On their entrepreneurial journey, they had to overcome that obstacle. They had to accept that their journey would be lonely, in the sense that most people will not support their vision. They had to learn how to push through barriers and believe in their vision, their values, and their mission more than anyone else.

One of the fantasies many people have when they embark on their own journey to becoming successful is they expect their friends and family to support them on their endeavors.

When the truth is that no one will support you – not even your family members. If you’re someone who is used to receiving motivation and support from other people when you’re facing challenges, then your journey to success will be very hard to endure. And chances are, you won’t last very long.

Why Most People Care What Other People Think, And Why Female Billionaires Do Not

Have you noticed how sometimes people will appear like they don’t care about what other people think? If you pay closer attention, you’ll see that everyone is affected by what other people think and do.

For example, think of the girl who doesn’t pursue her dreams because she’s afraid her friends and family will judge her. Or, the guy that has been working out for years at the gym but always thinks other people have more attractive muscular abs.

As human beings, it’s normal to have that drive to be accepted and feel a sense of belonging. Why? Because we’re inherently social creatures. Today, one of the reasons why people gravitate towards belonging to a group is uncertainty. And while there’s nothing wrong with the desire to belong to a group, you shouldn’t attach your identity to a group.

Most people make the mistake of blindly adopting the belief systems of others around them instead of living based on their own set of rules. And that can become a problem when you are pursuing your own goals. Because you’re living and measuring your actions by other people’s standards and not based on your vision and values.

That’s why female billionaires learn to cultivate their own self-awareness. They understand that they cannot rely on other people. If your values don’t align with those around you, you shouldn’t expect them to understand where you are, what you’re doing, or why you’re doing it. The best person you can rely on is yourself.

Rely on your own set of values to guide you to your destination. Don’t waste your time waiting for validation from others because you’ll be disappointed. Be driven by your own personal mission and have a vision for how you want to live your life.

They Believe in Creating Their Life, Not Being a Victim in Life

Successful female billionaires understand that they are in direct control over certain aspects of their life, like their choices when it comes to working smarter and harder. Unlike unsuccessful people who play the role of the poor, struggling victim, female billionaires take responsibility for their life.

They have the ability to navigate around problems that stand in the way of their goals and refuse to let those problems define who they are. They think critically about how many different ways they can solve issues that come up. Unlike many people who freeze or give up, they will do whatever it takes to workaround roadblocks and continue to pursue their goals.

According to T. Harv Eker, one of the most important lessons when it comes to success is that “you are the one who creates your success and you are the one who creates your mediocrity.” How do people create mediocrity? They play the victim game. Eker says there are three ways to can identify a victim mentality:

Blame: Victims who like to blame will do anything to say the reason for their problem is because of anything and anyone except themselves. These are people that blame the economy, the government, their employer, their parents, their partner, etc.

Justify: Victims who don’t blame will justify their problems and rationalize by saying things like, “Money is not that important.”

Complain: Victims who choose to complain are the worst of them all. Why? Because they are so focused on everything that’s wrong in their life. And Eker believes that “whatever you focus on expands.” So if you focus on problems, you’ll get more problems. If you focus on solutions, you will get more solutions.

Female billionaires understand that challenges and setbacks are part of the journey to success. Instead of playing the victim, they think of ways to overcome challenges that stand in their way.

Female Billionaires Have an Unwavering Commitment to Create Wealth and Abundance

Do you ever hear a successful person say they will try to work harder or try to commit themselves to success? Probably not, right? The definition of the word commitment itself is to devote yourself unreservedly. Which means you’re doing everything and anything it takes to make things happen.

When people say they will try to do something, it doesn’t make much sense to me. Why? Because there is no gap between action and inaction.

You don’t have to “try” to take action, you can just do it.

For example, let’s say I ask you to run. Could you do it? Yes. You could run.

What if I asked you to not run? What would you do? Good. You don’t run.

Now, what if I asked you to try to run? What would you do? If you’re thinking you run, then that’s where you’re wrong. How can you try to run? It either you run or you don’t run. You do it or you don’t. There is no in-between.

The same applies to commitment. You are either committed or you’re not. And most people are not committed to achieving success. They always put a limit on how much they’re willing to do, how much they’re willing to risk, and how much they’re willing to sacrifice.

Female billionaires do not make half commitments. They go all in or they don’t go in at all. Their billionaire status came as a result of focus, tenacity, courage, applied knowledge, effort, and a strong billionaire mindset. As T Harv. Eker says, “If you are not fully, totally, and truly committed to creating wealth, chances are you won’t.”

If you are willing to focus on making a commitment to your success, then you’ll be rewarded. The universe will assist you, guide you, and even create miracles for you that are beyond your wildest imagination.

They are Excellent Self-Promoters

Successful female billionaires are almost always excellent promoters (or marketers). You might be wondering, “Why do they need to be good self-promoters?” If you recall earlier, does anyone care about you or what you have to offer? No.

People don’t care, and they won’t care until you give them a reason to care. Before you offer anything to the marketplace, you need to answer the question, “What’s in it for them?” Today, the way that people buy is very different from how they made purchasing decisions in the past. Consumers are more skeptical than ever. And anyone who is in the world of business understands that they are selling certainty in an uncertain world. They are easing their consumers’ minds.

This is exactly one of the main reasons why female billionaires today are so successful because they understand the marketplace. If they know their product or services can help their potential customers, they will feel morally obligated to do everything in their power to promote their products or services to serve that purpose. You’ll notice that they’re not only great marketers, but they are also great leaders.

Because to be a leader, you have to know how to engage, inspire, and persuade people to buy into your vision. Let me give you a perfect example: Think about how female billionaire Kylie Jenner is able to leverage her massive following on social media.

You might disagree. But without her ability to effectively communicate with her followers and the design of her lean business model, the success and fortune she has amassed from her new cosmetics business, Kylie Cosmetics, wouldn’t have been as successful as it was.

Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else. - Sara Blakely Share on X

They Embrace What They Don’t Know

Three of the most dangerous words you can say in the English language is “I know that.” And the three words that might be your greatest asset is “I don’t know.” Female billionaires embrace what they don’t know. Why? Because it’s the knowledge they don’t know that allows them to make the greatest impact in their business and in the world.

If you think about it, you don’t know what you don’t know. That’s why it’s essential you continue to learn and grow. According to T. Harv Eker, “Nothing in the world is static. Everything alive is constantly changing. Take any plant that isn’t growing, it is dying. It’s the same with people as well as all other living organisms: if you are not growing, you are dying.”

A lot of the time it’s interesting to see that the people who need to learn the most are those who are broke. They’re the ones who say, “I already know that,” “I don’t have time,” or “I can’t afford it.” While millionaires, multimillionaires, and billionaires are all saying, “If I can learn just one new thing or make one improvement, it’s worth it.”

Most of the time, people are lying when they make excuses and say they can’t afford education because they don’t have time or money. What they’re really saying is, “I don’t I believe I need it badly enough.” Now for some people, they actually might not be able to afford it, but if their desire is strong enough, no price is too high.

Success at the end of the day is simply a learnable skill that’s based on applied knowledge. And it’s not so much about getting rich financially. It’s more about who you have to be in character and mind to get rich.

They Believe That Money Only Amplifies Who They Already Are

Money and wealth magnify the person you already are. Money itself is neutral. It’s not good or bad. It can only amplify the person that is using it. If for example, you use money with bad intentions, chances are you will face the bad consequences that come with it. And if you use money with good intentions, then you will see the good consequences that come with it. It’s as simple as that, as a cause-and-effect relationship.

Sara Blakely, female billionaire and founder of Spanx, says, “I feel like money makes you more of who you already were. I don’t subscribe at all to the belief that money is the root of all evil. I think money is a wonderful thing. It’s great to share. It’s fun to spend and it’s fun to make. I’ve always had a positive outlook on what money can do.”

When female billionaires have new opportunities come across their desks, their decisions are not just based on facts but also on trusting their gut instinct. And deciding whether or not it aligns with their principles and core values.

So by choosing to invest their wealth into different opportunities that are aligned with their true and authentic self, the money simply amplifies those decisions and allows them to materialize. If you look at female billionaire Oprah Winfrey, she is well-known for her philanthropic efforts and this is how she makes decisions and sees where she can “have the most impact or do the best” in the world.

They Take The Road Less Traveled to Reach the Top

If you take a look at all the female billionaires in the world, what do you realize? None of them took any special shortcut to reach their billionaire status. Some might have had an easier start than others. But overall they all had to endure a journey full of twists, turns, detours, and obstacles.

The road to wealth and success is full of dangerous traps, haters, and deadly pitfalls, which is the exact reason why most people don’t take this path. The people who take this path, like female billionaires, have an unwavering commitment to their goal. They know that whatever challenges they’ll be forced to face, they have to be willing to be bigger than their problems.

Because ultimately, as T. Harv Eker puts it, “Your outer world is merely a reflection of your inner world.” This means that how you view your problems is a reflection of how you see yourself. If you have a big problem, then you have a small mind. If you have a small problem, then you have a big mind.

The secret to success is to not avoid, throw away, or shrivel up like a raisin when you encounter problems; the secret is to grow yourself to a level where your problems are so small they look like tiny grains of sand.

So that leads me to say that this path is not meant for everyone. Some people are more content with their 9 to 5 jobs, enjoying their weekends, and living their current lifestyle. And that’s completely okay.

But some people are tired of working at their 9 to 5 jobs. They want more freedom, more money, more success, and more fulfillment in their life. All this boils down to one simple desire: they want to be a better version of themselves.

Do You Have What it Takes to Take The First Step Towards Becoming a Self-Made Billionaire?

If you feel stuck at your 9 to 5 job and you want more success, more financial confidence, and more freedom in life but you don’t know exactly where to start or how to get there, then I recommend you to first invest in yourself by acquiring a High-Income Skill.

How would you feel if I told you that you have a High-Income Skill which allows you to earn 6, 7, or even 8 figures a year in your spare time? Think about it” How much would an extra $10,000 a month change your current financial situation? How much would that kind of money change your life?

This skill is one that pays you based on how much value you can deliver to the marketplace. So the more value you deliver and the faster you deliver, the more you get paid. And the great thing is it’s an in-demand skill that influencers, businesses, and companies are hungry for.

Imagine what it would be like if you could start earning $10,000+ or more every month with nothing but a phone, WiFi, and be able to work just a few hours a day.

So what learnable High-Income Skill am I referring to? It’s a skill that I learned when I was first getting started on my journey to become who I am today, and it’s called High-Ticket Closing. If you want to learn how you can transform your life, mindset, finances, and skills so you can achieve freedom and become a self-made billionaire then click here to apply for a FREE session with one of my high-income advisors.

How To Get Better Sleep Quality With An Entrepreneur’s Lifestyle

March 5, 2020 by Dan Lok

If you’re always wondering how to get better sleep, you’re not alone. Sleep is crucial for performance. Do you struggle to get enough sleep due to your hectic schedule as an entrepreneur, but lack of sleep affects your productivity? For most business owners, a good night’s sleep is something they can only hope for.

I know entrepreneurs have a very busy schedule. If you are an entrepreneur, I am sure you make various sacrifices for the sake of your business, on a daily basis.

Especially when you’re just starting out in your business, you want to take on everything, right? You might not even ignore personal relationships with friends and family. And you might be sacrificing your sleep to build your business.

I know the strong desire to succeed and the confidence to take on challenges is a rush like no other. Many entrepreneurs might even think that skipping sleep is an unspoken requirement for success. Some may think that it’s all part of their entrepreneurial journey which will lead to eventual heroic success.

But that is far from the truth. Lack of proper rest and sleep can have some serious consequences. It has a direct correlation with your health and mental well being.

If you keep losing sleep, eventually, there will come a point where you will feel the drastic effects. It is well-known that exhaustion can lead to a significant dip in your performance.

These dips in performances and deprivation of rest could lead to burnout and serious mental health and physical health concerns. And what will happen when your health is adversely affected? Well, your business will suffer, and so will your relationships.

The business you sacrificed everything for – even your sleep – will start to fail. Lack of sleep is counterproductive in the long run. Hence, sleep deprivation is foiling your chances of becoming successful even if you may not realize it yet.

The Temptation of Sacrificing Sleep

You may have heard that several famous figures in history favored sleeping less. Instead of wanting to get better sleep, they wanted more time to work on things that mattered to them. They favored time over sleep.

Famous inventor Nikola Tesla survived on only 1.5 – 2 hours of sleep per night. Benjamin Franklin slept only 5 hours per night.

Even in recent times, you will find several successful people who have reported that they sleep very little. Here’s a list of 19 barely-sleeping, successful people.

Jack Dorsey reported sleeping only 4- 6 hours when he started Twitter. Donald Trump credits his success to sleeping only three to four hours each night.

Marissa Mayer, when working for Google, slept 4 hours a night so that she can work 130-hours a week. Apple’s CEO Tim Cook wakes up at 3:45 a.m. to get a head start on the 700-800 emails he receives a day.

In 2011, a new elite group known as The Sleepless Elite was identified by The WSJ. These are the 1% to 3% of the population who live happily on just a few hours of sleep per night.

These are people born with the Thatcher Gene, a genetic mutation, where the person requires less sleep to function normally. While the rest of us require 7-8 hours of sleep, they can work with a lot less.

It’s unknown if any of the famous figures have this gene or not. If you go by the statistics alone, it’s highly likely you don’t have it. Psychiatrists believe that out of 100 people who claim they need only 5-6 hours of sleep, only 5 are right.

So, it might seem tempting to replicate these successful people’s habits to replicate their success. But that couldn’t be farther from the truth, as we will see in the next section.

The Effects of Low-Quality Sleep

Research shows that insufficient sleep leads to a slowing of response speed, and increased variability in performance. It particularly affects alertness, attention and vigilance levels.

How to Get Better Sleep Quality as an Entrepreneur

According to the Centers for Disease Control, 35% of American professionals aren’t getting the recommended 7 hours of sleep. While this sleep recommendation may vary from person to person, it is a step in the right direction.

Good sleep will set you up for success from the moment you open your eyes. A well-rested mind and body are better equipped to tackle each day.

Each night, when I go to sleep, I die. And the next morning, when I wake up, I am reborn. – Mahatma Gandhi

It can be hard to put your rest at a high priority, especially with all the work. But, it will be worth it in the long run. In fact, your body, mind and your business will thank you for it. Here are 7 helpful tips that can help you get better sleep quality.

1. Avoid Drinking Too Much Coffee

According to Zagat’s National Coffee Survey results, Americans drink an average of 2.1 cups of coffee per day. What’s worse is that consumption is shown to increase with age.

As an entrepreneur, it is tempting to go for multiple cups of coffee to stay awake and alert. In fact, for many of you, coffee might be an indispensable part of your daily routine.

You might rely on it for the much-needed boost of energy in the morning. Sometimes, even after the mid-afternoon dip in energy. For some entrepreneurs, it might even be a preferred productivity tool.

But it should come as no surprise that too much coffee could be responsible for keeping you up at night. Journal of Clinical Sleep Medicine’s study, found that consuming caffeine six hours before bed still impacted sleep.

You see, when caffeine doesn’t metabolize properly, it can keep you awake long after it’s been consumed. Hence, you should avoid consuming caffeine at least seven hours before bed, to prevent negative effects on your sleep.

As a best practice, keep it to 1-2 cups a day and give yourself that caffeine-free window of 7 hours. Slowly but surely, you will start to get better sleep quality.

2. Avoid Sugary Foods (Especially Before Bed)

Nighttime hunger pangs are quite common. It’s quite natural to go for something sweet such as a candy bar as it’s comforting. But if you’re eating high sugar foods before bed, you’re setting yourself up for a sugar rush.

It will take longer for you to get to sleep as you will toss and turn longer than you should be. In fact, the more sugar that you eat during the day, the more often you’re going to wake up while sleeping.

The worst thing in the world is to try to sleep and not to. – F. Scott Fitzgerald

Essentially, the sugar in your system can even pull you out of deep sleep. What’s worse is that this will make you feel exhausted the next day.

You see, if you want to get better sleep, your blood sugar level needs to be steady throughout the day. This will also keep your energy level even, during the day, helping you stick to a normal sleep schedule.

So avoid foods that contain simple carbs and refined sugar. Instead, eat foods rich in good fats and protein such as crushed almonds in a warm glass of milk. You could even go for some hard-boiled eggs.

3. Avoid Sleep Inducing Substances

I know some entrepreneurs prefer taking pills to sleep. Some choose alcohol or other such sleep-inducing substances. I strongly advise against the consumption of such substances that greatly disrupt your brain’s natural sleep process.

You see, anything that interferes with the brain’s natural sleep process has dire consequences for the quality of your sleep. For long-term benefits, you have to practice falling asleep naturally and reduce your dependence upon sedatives.

The best way to stop is to gradually reduce the dose with the guidance of a doctor. Professional medical care will reduce your dependence, step-by-step and help with any withdrawal symptoms, as well. You could also opt for psychological or therapeutic support for optimal benefits to get better sleep.

4. Keep Your Devices Away

You might find it tempting to check your emails before sleeping, but that’s where you catch the dreaded blue light. Blue light is emitted from each device we use on a daily basis.

Harvard’s study recommends avoiding looking at bright screens beginning two to three hours before bed. If that seems too hard to implement, strive to give yourself at least an hour’s time of no device usage. This will give your body enough time to adjust and get ready for a night of sleep.

The study even suggests exposing yourself to lots of bright light during the day. This can also enable you to get better sleep at night.

Furthermore, reading emails right before bed can have two major implications. If you hear some good news, you’ll start processing ideas to implement the next day. If you get some bad news, you’ll start stressing out about it. Either way, you are going to lose sleep.

So, keep your device on silent mode or just turn it off. Instead, the best use of this hour is to give yourself time to unwind and decompress.

5. Decompress Before Bed

A high level of stress interferes with your ability to sleep. As an entrepreneur, your life has plenty of stress to go around. If you don’t deal with that stress properly via relaxation and mental processing, it’ll prevent you from getting sleep.

After a hard day’s work and before you go to bed, here’s your chance to unwind a little. Why would you want that? Well, transitioning directly from business to bed doesn’t work if you want to get better sleep. Both are two very different zones and your subconscious mind needs time and space to switch between the two.

Since you’ve put your device away, you could read a book. In fact, reading a book is one of the most powerful habits of self-made millionaires.

Alternatively, you could listen to some music, spend some time with your family or just use this time to reflect on your day. Whatever you choose to do, the main goal is spending time on your own, in a relaxed state.

Furthermore, you should start dimming the lights during this time, too. This routine will take some practice, but once you do it regularly, it will help you get better sleep.

6. Create a Sleep-Friendly Environment

Your sleep time is precious and the quality of your sleep will determine your output for the next day. So, you need to create a quiet and peaceful environment that can instantly help you get better sleep.

I have seen entrepreneurs sleeping on sofas or even their work desks. That may work for some people, but I would suggest investing in a comfortable mattress and pillow. With the plethora of sleep-friendly options in the market today, it shouldn’t be too hard to find the right one.

Furthermore, shut off all noises by wearing earplugs when sleeping. If you have the habit of listening to something while sleeping, listen to white noise or nature sounds.

Also, it’s best to have dark curtains (such as black-out curtains) installed in your bedroom to ensure you sleep in complete darkness. Alternatively, you can also consider sleeping with a nice, comfortable eye mask.

Why do you need complete darkness? You see, our brains are hard-wired into associating darkness with sleep. The brain produces more melatonin (the hormone controlling our sleep cycles) when it senses an absence of light.

Furthermore, you could use natural essential oils that can help you get into a more relaxed state. These oils can be applied to your skin topically or dispersed in the air with the help of a diffuser.

7. Be Prepared for Sleep Epiphanies

Does your brain come alive at night? I know mine does. In general, I know as an entrepreneur, you have multiple thoughts and ideas running at the same time. It could be about what you should be doing to make your business better, right? Hence, it is natural to have bedtime epiphanies.

Your subconscious mind will keep thinking and adding tasks to your mental to-do list. What’s more, these might be some of the best ideas you’ve ever had, coming to you at bedtime.

What tends to happen is that you feel afraid you will forget these ideas and hence keep thinking about them. A simple solution is to keep a notebook beside your bed.

When you can’t sleep because of a good idea, just write it down. Make sure everything noteworthy is in the notebook. This trick will reduce anxiety and help you get better sleep.

Adopt the Right Habits to Boost Productivity

It’s quite clear that sleep deprivation has you performing at a fraction of your full potential. Hence, I always advise preparing for a marathon rather than a sprint. Both have their time and place in an entrepreneur’s life but always focus on long-term victories over short-term gains.

I know that as an entrepreneur, you want to get as much work done in a day, as possible. But sacrificing sleep for the sake of getting more work done is not sustainable. Instead, if you get better sleep, you will become more productive and accomplish more in less time.

In the beginning, you may think that reducing 2 hours of sleep gives you 2 additional hours to work. But eventually. the negative effects on your performance will cancel out any productivity gains you might incidentally see.

You don’t have to sacrifice a proper night’s sleep to build your business. Instead, improve your day’s processes to increase your productivity.

You’ll succeed when you have your time, resources, and mind working together for a better output.

If you want to improve your productivity, I’ve put together a training for you. This video training teaches 3 powerful ways to operate like a millionaire. These productivity habits give you more control over your daily routine.

Once you are in more control of your day, you will get more done in less time. This will give your more room to take breaks and get to sleep earlier. As a result, you will benefit your health and your business, in the long-run.

Moreover, more control over your day means that you will be able to spend more time with your family too. Grab this Millionaire Productivity Secrets Video Training to start seizing your day without sacrificing your sleep and health.

How To Vastly Improve Your Social Media Presence And Grow Your Following (Viralnomics Book Review)

February 28, 2020 by Dan Lok

Learning how to improve your social media presence is challenging, yet vital to your brand’s success. The online market is huge, the world’s social media user base is massive, and everyone wants a piece of the pie. According to a 2019 study by Pew Research Center, 72% of American adults actively use social media, and that number keeps exponentially growing.

Clearly, neglecting this online market of billions of social media users would be a huge oversight for any sensible business. Like many entrepreneurs, influencers and business owners, I’ve scoured the internet for tips and tricks for boosting my social media following and improving my online presence.

While I’ve learned a lot from mentors and speakers, I attribute much of my success to certain books I’ve read that have guided me along the way.

You'd be surprised how many business owners don't take the time to read books. This means that if you gain knowledge by reading books, you'll also gain a competitive advantage against your competitors who did not take the time to read such… Share on X

While it’s true that over 73% of marketers reported success by implementing social media marketing as a significant component of their marketing strategy, not all engagement is created equal. Similarly, not all of the knowledge out there is equally as valuable.

Let’s take books, for example, as opposed to Google searches and online question-and-answer forums such as Quora.

Books offer more systematic, detailed strategies and unique insights that aren’t always available on blogs, on Quora, or via a Google search. Not every business owner is willing to take the time to read books, however. What does this mean for you? If you take the time to read books, you’ll gain a competitive advantage, since most people don’t read books about business.

Viralnomics by Jonathan Goodman

One of the books I’ve received immense value from is the book, Viralnomics: How to Get People to Want to Talk About You by Jonathan Goodman. In this book, Goodman offers insightful commentary on social platforms themselves while giving you plenty of actionable tasks that produce real results.

Unlike other blogs or guides out there, Goodman doesn’t leave any room for excuses. Instead, he gives you the tools and the information you need to cultivate a highly engaged following on social media, and guides you on how to execute his advice accordingly. This is one of the reasons why his book is so impactful.

As you know, I don’t believe in making excuses – I believe in taking action – even if you think you have the best excuse in the world to delay or procrastinate.

In this article, I’ll recap some of what I feel are the most important points in the book. In Viralnomics, Goodman’s advice proves to go a long way, even in small doses. But first, let’s discuss why it’s so important to improve your social media presence and grow your social media following.

Why is it Crucial to Improve Your Social Media Presence and Grow Your Social Media Following?

Social media followers convert into real customers, and social media growth facilitates the growth of your business. It’s as simple as that. If your social media followers enjoy your content, check your social media pages regularly, and come to love your brand because of your social media, what happens? They become real customers. They buy whatever product or service you’re selling. And everyone knows this.

What you post on social media is incredibly important. The more people resonate with your social media posts and share your content because it reflects their own thoughts, feelings, and values, the more you will improve your social media presence. And, the more you improve your social media presence, the more likely you’ll improve your overall sales and business growth.

You might be wondering, If it’s so obvious that a huge social media presence is good for business, why don’t more companies, businesses, brands and entrepreneurs have a larger social media presence? Well, I can answer this question in one word: Effort.

It requires time, resources, effort and patience to grow your social media following and improve your social media presence. It doesn’t happen overnight. Many companies, businesses, brands and entrepreneurs don’t have the time, energy or patience to do this. Even though they know how important social media is for business, they just don’t put forth the effort. Growing their social media is on their to-do list, but they don’t get to it.

That’s why you’ll have such a major advantage against your competition if you do put in the effort to grow your social media following and strengthen your online presence.

So, let’s discuss some of my favorite tips from Jonathan Goodman’s book Viralnomics, along with my own tips for achieving powerful social media growth, and subsequently growing your business.

Improve Your Social Media Presence By Giving Your Audience a Reason to Stick Around

One of my favorite analogies in the book Viralnomics is that of the metal spoon. Goodman describes a time where he was given a free sample, but he was given his free sample with a metal spoon instead of a disposable, plastic utensil.

Though Goodman originally approached the booth to take the sample and go, he was unwittingly obligated to stay with the marketer, and discuss the product. After speaking with the sample-giver and trying out the product, Goodman was sold— but only because he wasn’t given the freedom to walk away with his sample, without talking to the marketer about it. You see, he didn’t have a disposable spoon. No, he had a metal spoon that he couldn’t walk away with.

In order to improve your social media presence, you need to figure out what your metal spoon is. Having initially enticing pieces of information isn’t enough on its own. Goodman’s metaphor of the metal spoon empowered me to ask myself, “What is going to make my audience stay? What is my ‘metal spoon’?”

I’ve found that the best way to answer this question is to look at why I stay on my favorite brand’s social media pages. Perhaps they’re giving me a solid piece of advice or inspiration, and it’s so valuable that I don’t want to walk away or keep scrolling. I’m willing to listen because a brand is giving me personal value, not just content. Makes sense, right?

The Importance of Favors and Providing Value to the Community

Oftentimes as marketers, we focus far too heavily on what we can get from the consumer, rather than what we can give to our customers. Jonathan Goodman hits home on this point by asserting in his book, “Spend time every day looking for ways to do as many favors as possible.”

For most of us, this doesn’t feel natural. However, why would a consumer give something valuable to a business if they’re not getting something in return? Consumer trust is crucial, and Goodman is 100% right when he says that you have to earn it.

When Goodman talks about doing favors for your consumers, he’s talking about providing value to the consumer. This could be something simple like saying, “Thanks for following our Instagram page! As a thank you, here is a free eBook!”

Another ‘favor’, or as I call it, providing value, could simply be to thank a new follower by giving their Instagram page some love. Like their recent photo, comment on it with some words of encouragement. Sometimes you can do this before they’ve even followed your page, and because you showed their page some love, they will decide to follow you.

It often really is that simple. If you don’t have time to do this yourself, you can have a team devoted to this type of community engagement.

Manage your Online Community with Daily Interaction on Social Media

As I just explained, if you want to improve your social media presence and grow your following, you need to be devoted to community engagement. Engaging with the community should be done daily, and it involves commenting on other people’s social media posts, liking their posts, and even sending DMs. This type of role within a social media team is often referred to as a “Community Manager”.

Hiring a Community Manager who engages with your target audience by commenting on their social media posts is a great way to build a real, organic following.

Your Community Manager can provide value or ‘favors’ to the community by offering free eBooks, links to valuable blog posts, sharing their posts on your profile as a re-post crediting the original person who posted it, or simply commenting on their social media posts and showing their page some love.

By using this method, you’re likely to build much more meaningful interactions online, and build the type of loyal social media following that will actually buy your product or service. The old saying, “Sharing is caring” proves to be very accurate when it comes to social media.

If you want your business shared and cared for, you’re going to have to share and care for others. It’s as simple as that.

Learning What Type of Content People Share

In order to improve your social media presence, it’s essential that you understand why people share the social media content of others in the first place. In Viralnomics, Goodman breaks down the types of posts we tend to share into 5 main categories:

Intelligent
Intellectual
Interesting
Attractive
Funny

These may just seem like personal characteristics, which is exactly the point. Goodman argues that what we share is much more about self-representation than the content itself.

When a consumer chooses to share something, it’s partially because what they share is a representation of themselves.

My take on this is that it seems only natural that your target audience will want to share content where someone else has said exactly what they themselves are thinking or feeling.

Everyone wants to share content that represents themselves in the way they want to be perceived. It’s the same reason why you only see people posting the best pictures of themselves on their profile. With this in mind, you can begin to craft content to help your target market represent themselves in a favorable way. In other words, you need to understand how your target market wants to be perceived, and create content that helps them paint that perception of themselves. Do this, and they’ll want to share your content.

Another tip is to share content that evokes emotion. For example, many big brands use the emotion of nostalgia to sell products through social media. This is called nostalgia marketing, and it works because it helps you resonate with your following.

Think Before You Post Content: Will it Resonate?

So, the next time you share a post, ask yourself, “What does this content say about a person that would make them want to share it?” Implementing this simple thought exercise before you create your social media posts, will give you invaluable insight to vastly improve your social media presence.

If your target audience tends to share humorous content, get your social media manager to create a variety of funny, witty or smart memes that you can post regularly.

If your target audience tends to share motivational content about self-worth, believing in oneself, or self-improvement, create content that caters to that emotion of building oneself up.

Don’t forget that the more people resonate with your social media posts and share your content, the more you will improve your social media presence. And, the more you improve your social media presence, the more likely you’ll improve your overall sales and business growth.

Information is No Longer Valuable in Itself

Goodman drops a hard truth when he explains that simply sharing knowledge and information is not enough on its own. He shares an anecdote where he used to love reading the encyclopedia as a kid, simply to learn.

Nowadays, we are constantly bombarded with information online, so much so that the value of information has gone down drastically. It’s no coincidence that encyclopedia Britannica stopped printing in 2010. Perhaps they knew they couldn’t compete with the modern-day encyclopedia of Google? Understanding this is crucial in order to improve your social media presence.

The playing field is now much more level. For you to succeed, you’ll need to offer value to your consumers. Since anyone has the opportunity Google information, focusing on providing value will help you stand out.

Use unique analogies and examples when you provide information or share knowledge, so that people want to follow you simply because of the clear and captivating way that you share information. If you share valuable information in a way people can understand and appreciate, you’ll stand out.

This is why in Viralnomics, Goodman highly recommends fostering a community that enjoys the way you communicate to them, not just a marketplace. That way, people will return to your site for its ecosystem and in turn, feel more inclined to use your product or service.

Building Your Web

To improve your social media presence, you’re going to need a network. I’ve learned from Viralnomics that I shouldn’t be picky with who’s a part of that web. A web is a circle of friends or a community of supporters.

In the book, Goodman described it best when he described a connection with a Facebook friend he hadn’t spoken to in years. Even though Goodman and this person weren’t necessarily “friends” in real life, that person saw Goodman’s content and shared it on their own social media page.

Think about it this way: If you have five friends, you have five more chances to get shared than if you had just one friend. To improve your social media presence online, you’ll have to play a number’s game.

What if you want something more intimate for closer relationships? Goodman has a solution for that, too. In Viralnomics, he recommends having separate business and personal accounts. That way, when you’re on your business feed, you’re focused on engagement and not emotionally distracted.

Build your web with anyone and everyone. You never know who will be receptive to your content.

Learning From Media Giants

Jonathan Goodman talks about Sea Lions in his book. You may be wondering how these mammals can help you improve your social media presence. As it turns out, they serve as the perfect model for fostering a highly engaged audience.

In Viralnomics, Goodman notes how sea lions will feast on fish that a whale leaves behind, rather than try to compete directly with the whale. As I’ve learned from Goodman, this is precisely how we should learn from media or tech giants.

We need to learn how to cultivate similar followings in the way that huge social media influencers and media giants have. In this way, Goodman suggests reaching out to the engaged followers of social media influencers you admire, rather than the to influencers themselves.

You can combine this tip with the tip I mentioned earlier of adding value first, by showing these people some love and liking and commenting on their photos. While this may not be the most time-efficient way of doing things, it’s a surefire way to build a community. And, like I said, you can hire a Community Manager to do this for you.

Understanding Social Media First and Foremost

Understanding social media means that you understand how each different type of social media platform works, what its best used for, and understanding the different audiences for each. The video-sharing app TikTok, for example, is known for having a younger audience of mostly Gen Zers, as well as some millennials.

Innovative new social media platforms like TikTok will always pop up, and like TikTok, some of the new social media platforms will quickly grow to a user base of around 1 billion monthly active users, which is huge. However, as Jonathan Goodman points out in Viralnomics,

The biggest mistake that you can make is to attempt to keep up with new innovations before taking the time to understand why people use those innovations.”

So, going back to the example of TikTok, you must understand how TikTok works, who uses this social media platform, and why people use it. This understanding must be cultivated before you attempt to grow your presence on TikTok. The same goes for any social media platform you’re attempting to improve your social media presence on.

Don’t forget how crucial it is to learn how to improve your social media presence in order to grow your social media following and grow your business. As Goodman says in Viralnomics,

We work hard every day to ignore marketing so we can go home and put our feet up to relax. And when we do this, we go on social media. It’s a place where our subconscious takes over, it’s a place where we let our emotions dictate our actions, and it’s a place where we’re more open to persuasion than anywhere else.”

Investing in Yourself

I’ve learned from experience that one of the biggest mistakes that entrepreneurs, business owners and influencers make is not investing in themselves, and not reading enough books. In order to improve your social media presence and grow your business, you need to do so from both a top-down and bottom-up perspective.

What that means is you shouldn’t focus all of your energy on simply curating content. You’ll need fuel for that fire, which comes from acquiring more knowledge and more digital marketing skills. Acquiring more knowledge and more up-to-date skills is not only good for you, but it’s good for your business, too.

Just as an artist shouldn’t perform a song on stage without knowing the lyrics and emotions they’re meant to evoke, you should not put out content if you don’t have a firm understanding of your market.

Try your best to seek out more valuable information through books, blogs, videos and online courses. I typically don’t suggest buying books that were published a decade ago, because you want the knowledge to be relevant to the modern economy and the modern consumer.

The value of information online may have gone down in quality as a whole, but the silver lining is that much of it is free to consumers. And if cost is an issue for you, books are cheap. Most books are between $5 and $25, and many of them have insanely valuable information inside.

Why You Need Books to Be Successful

Investing in yourself in the form of self-education is important, but how should you go about that process, specifically? Aside from online courses, a very effective way to do so is by reading books.

Nowadays, not as many people are willing to sit down and take the time to read a book, which automatically gives you a competitive advantage if you get into the habit of reading every night. The fewer people who are reading books, the more unique insight you gain access to that your competition isn’t accessing.

A bonus tip I could give you is to order a paperback version of the book you’re buying instead of the eBook version. Sure, it might cost $5 – $10 more than the eBook version, but it’s nice to give your eyes a break from screen time. Reading in bed helps you fall asleep and get a better night’s sleep, because taking a break from screens before bed encourages a proper sleep cycle.

It goes without saying that reading books by business experts will help you grow your business. However, the caveat is that you need to read books by authors who practice what they preach.

When it comes to authors whose books you should buy, you can trust those who have built a successful business themselves, have grown a huge social media following themselves, and have become a self-made multi-millionaire themselves.

That’s why people buy my books. I have millions of followers on social media, and I am a self-made multi-millionaire entrepreneur who understands business and became successful. I enjoy sharing my secrets with others who strive for greatness, and that’s why I’ve taken the time to write over a dozen books.

Ready to Unlock The Secrets and Strategies for Growing Your Business and Growing Your Social Media?

Are you ready to unlock financial confidence, unlock the secrets to growing your business and social media presence, and become unstoppable? Are you willing to read a book that could lead to life-altering success?

Success comes to those who take action. Reading a book by someone who has shared the closely-guarded secrets to their success, is an example of the right action to take if you want to be successful. Share on X

Success comes to those who take action. Reading a book by someone who has shared the closely-guarded secrets to their success, is a fantastic action to take if you want to be successful.

My new book, Unlock It, will provide you with more social media secrets and digital marketing secrets to grow your social media following and dramatically improve your online presence. Unlock It offers more than just social media secrets, though. This book will make it easier for you to understand how to grow your business in general, and how to start a business.

In Unlock It, you will learn specific systems and formulas that will allow you to unlock the key to success for yourself and your business. Unlock It will guide you to achieving wealth, success, and an impressive social media presence.

Do You Want the Key to My Secret Formula for Success?

It is my book Unlock It that I share the secrets, strategies, methods, formulas and systems that I personally used when I went from being a broke immigrant with no money, to becoming a self-made multi-millionaire and global social phenomenon with a social media presence that lead to millions of highly-engaged followers. In this book, I even share tips on how to put out content that your audience will resonate with.

My book doesn’t solely focus on how to build a social media following or improve your social media presence. It of course touches on that, but there’s so much more to it than that. These skills I teach in my book are skills that are not taught in school or college. But these are skills that once you read about them and harness them, can help you become a powerful business magnate and social media influencer.

So, if you’re ready to unlock the secrets to growing your social media following, building your brand, and growing your business, click here to buy my book Unlock It for as little as $7.50.

The price of my book may not always be this good of a deal, so take action now if you want to improve your social media presence, grow your business, and build a powerful brand.

Create Generational Wealth With Dan Pena’s In-Depth Strategies

February 26, 2020 by Dan Lok

Have you heard the term generational wealth before? My mentor Dan Pena teaches and instructs others to generate exactly that. So, what exactly is generational wealth?

Generational wealth is a form of huge fortunes that usually take 20-25 years to create. We are talking about huge sums of money, here. Normally, the generations of an entire family line have to work together to achieve such a great fortune.

The reason why it’s called generational wealth, is because it takes generations to build it up. It’s old money.

Dan Pena is known as “The Trillion Dollar Man”. He acquired huge riches in his life. So, to learn from him is extremely valuable, as he has walked the walk. At his castle seminars, he would teach his mentees how to achieve generational wealth in 3-7 years, instead of 20-25 years. This is extremely valuable knowledge, so of course I attended his seminar.

I visited one of Dan Pena’s seminars back in 2003. That was a huge turning point in my life, and in my pursuit of financial success. Dan Pena has been my mentor ever since, and I would often visit him at his castle.

So now, what are Den Pena’s in-depth strategies for creating generational wealth? Let’s start with who Dan Pena is, and why we should all listen to his advice.

Who Is Dan Pena?

Dan Pena is often referred to as the “Trillion Dollar Man”. He has many impressive achievements, and owns a castle in Scotland.

Getting Dan Pena to be your mentor isn’t easy. You can’t just call him on the phone and book an appointment. Like most wealthy people, he is guarding his time.

When I found out about Dan Pena, I was very young and very broke. I had nothing much to offer, but I knew I wanted to be mentored by him. So I called his secretary and asked for an appointment. Of course, she told me off. But I didn’t give up. For days and weeks, I would call Dan Pena’s secretary every day. My persistence worked. Dan Pena picked up the phone and told me to come to his castle for one of his seminars.

That was the next challenge. I was pretty broke at that time and getting tickets for the flight from Canada to Scotland was a challenge for me, and a major financial risk. But I did it anyway. Today, I am incredibly grateful for everything I learned from him. Let’s just say it was worth the money to fly out to his seminar.

Many of the things that I’m teaching my students today, I learned from Dan Pena back then. Things like, “Consistency is key” or “Smell the leather” are expressions I picked up from Dan Pena.

Dan Pena’s Way To Generational Wealth: The “Quantum Leap Advantage” (QLA)

So, what exactly does Dan Pena teach his mentees about generational wealth?

His system is called the Quantum Leap Advantage, or QLA for short. QLA isn’t for everyone. To learn the system of QLA, it would be best if you were already earning 6 or 7 figures. It’s not a strategy meant for broke beginners. Now, why is that?

First of all, if you want to learn QLA from Dan Pena live, you have to be able to pay for your tickets to his seminars. They come with a price tag. You can also learn QLA via Dan Pena’s YouTube videos. If you do that, there is one catch, however. To accumulate and hold generational wealth you need to first have the mindset of a wealthy person. For many of you, this requires a significant mindset shift.

When you spend a week at Dan Pena’s fancy castle for his seminar, your outlook on wealth changes. I remember the first one or two days at the seminar, I felt kind of uncomfortable and out of place. There was a bell to ring, so the waiter would come and get you food and drinks. I was young, broke, and not used to any of these luxuries. But after a day or two, I thought to myself, This is actually kind of awesome.

You see, even if the QLA strategies are on YouTube for free, only very few people can implement or use these strategies. For generational wealth, you have to be comfortable with wealth. If you never earned 6-figures in your life, then you are probably not ready. Focus on increasing your income first.

How Does QLA Work?

Through his teachings, Dan Pena has created millionaires and billionaires.

The foundation of the QLA method is this: It’s a commercial debt-based business model. You never use your own money. Instead, you borrow money from commercial banks. With that money, you acquire businesses in lucrative sectors. Hot sectors such as healthcare and telecommunication. You grow the business and sell it again. That is the basic concept behind generating generational wealth.

Now, this sounds easier than it’s done. If it would be easy, everyone would do it.

If you do everything right, then achieving generational wealth will take you about 3 years. If you make some mistakes along the line, it will take up to seven years. But that’s still infinitely faster than the usual 20-25 years.

Create Generational Wealth by Changing Your Mindset

Before you can acquire any amount of wealth, you have to adjust your mindset. Most people, don’t grow up in rich environments. Rather, they grow up with a mindset of poor people. If they can’t escape from that mindset, they will stay poor. They have to adjust from a poor person mindset to a wealthy person mindset.

Dan Pena often calls the current generation “snowflakes”. Why? Because they melt under pressure. Most people nowadays have “safe spaces” where they shelter themselves from the world. But, the snowflake mindset doesn’t help you to achieve generational wealth.

To become wealthy, you have to get used to people saying “No” to you. Dan Pena and I still get a lot of “No”s. My High-Ticket Closers, when they sell on the phone, have to get used to rejection. The right mindset is that every “No” you get, means you’re getting that much closer to a “Yes”.

As a wealthy person, you are committed to your results, even if it’s challenging, and the odds are against you. The QLA seminar visitors come from all kinds of backgrounds and all walks of life. That is proof that everyone can become wealthy if they are determined and willing to make the sacrifices that come with wealth.

Your Self-Esteem Needs Some Work

The participants for Dan Pena’s seminars are getting younger and younger. His current “poster child” is a young man who came to him at the age of 17. All he had was a 15-speed bicycle. Now he is 21 and flying his own private jet.

Dan Pena often noticed that almost all of his seminar attendants had low self-esteem. To create generational wealth, they first have to start to believe in themselves. If you are the first aspiring millionaire or billionaire in your family, chances are that others don’t believe in you. So, it’s even more important that you believe in yourself and have that self-confidence to be a trail blazer despite your family’s history of being poor.

This ties back in with your mindset and how comfortable you are with getting rejected. Dan Pena himself also started out as a salesman, so he understands rejection, cold calling, and the numbers game.

The thing is, when you follow the Quantum Leap Advantage method you aren’t selling a product. Selling a product is easy. But essentially, you are selling yourself. Getting rejected when you sell yourself is twice as tough. That’s why you need unshakable certainty and high self-esteem.

How Have You Been Programmed?

Another important factor when it comes to generational wealth is the programming from your parents, peers, and people around you. Dan Pena believes that parents program their kids for a certain type of thinking from a young age.

Dan Pena himself had a rough childhood and even ended up in jail at some point in his life. Only after he changed his program did he get to generational wealth. When Den Pena started to make fortunes, his father said, “Please tell me it isn’t drugs”. He made so much money that everybody assumed it was something illegal.

That’s also a form of programming many of us have to hear every day. In a poor people mindset, it seems impossible to make a lot of money legally. They immediately assume you did something illegal.

To get to the core of your program, ask yourself, how is your program working out for you? What stories are telling yourself? How do you justify your failures? What excuses are you making? When you are very honest with yourself you probably have to admit that your program isn’t making you successful.

That’s why it’s so important to have a mentor. A mentor who practices what he preaches can help you to change your program. They have been where you once were and show you how to overcome it.

Smell The Leather

I teach this concept to all of my students, but I actually learned it from Dan Pena. Smelling the leather is a powerful tool to expand your comfort zone and get used to wealth.

What is it about? Smelling the leather means to tap into the world of the rich, even if you can’t afford it yet. Get a taste for the luxuries you can’t yet afford.

For example, when I wanted to buy a certain car, I would go to different dealerships and test drive the car. I got so used to it, it really felt like the car already belonged to me. When I would walk on the streets with my friends and my dream car would drive by, I would tell them “Look, that’s my car.”

Or when I wanted to buy a Bentley but still had to wait, I first bought the license plate. The license plate would remind me every day of my goal to buy the Bentley.

If you want to live like the rich or get a taste for it, go to fancy hotel lobbies and do your work there. Visit the neighborhood where you want to live and have dinner there frequently. Expose yourself to the lifestyle you want to have. This practice will motivate you to take action.

Smell the leather. I learned that concept from Dan Pena. If you want to adopt a wealthy mindset, it’s the perfect strategy.

Tough Love

Another one of Dan Pena’s core principles for generational wealth is tough love. If you watch Dan Pena on YouTube or attend his life seminar you will see that he isn’t exactly a soft guy. He knows that to become wealthy, you have to go through hardships and he tells you so unfiltered. That the “No BS” mentality you will need to accomplish generational wealth.

Generational Wealth Doesn’t Come Easy

When you want generational wealth, you have to be aware of this crucial factor:

Wealth doesn’t come for free. Most people don’t become rich because they aren’t ready to make the sacrifices to get there. Share on X

In that sense, generating wealth is very similar to losing weight. What do you have to do to lose weight? You have to put in the work and exercise. Still, so many people in North America are overweight. Why? Because they aren’t ready to make the sacrifice that comes with losing weight – sacrifices such as spending time in the gym or holding back from eating too much.

Most people see the glamour of rich people’s lives and want that. But they don’t see the blood, sweat, and tears that got us there. When you want to get really rich, there are many sacrifices you have to make. People, opportunities and mindsets you have to say no to.

Getting wealthy typically involves constant work, even when you don’t feel like it.

Absolute High Performance

To create generational wealth – or any kind of wealth really – you have to be a high performer. You can’t get rich and make excuses at the same time.

You have to be committed to your results and stay consistent. As Den Pena likes to say: “High-performance people are all they can be all the time.” That means they are always like that. Not just when they feel like it. It’s a part of who they are. Peak performance is ingrained in their daily routine.

Den Pena is an absolute high performer because he doesn’t know fear. He is never afraid, because of his life experiences and the discipline he learned in the military.

What Gets Measured, Gets Accomplished

Dan Pena believes that what gets measured, gets accomplished. When you visit one of his seminars, you’ll notice that in the months after, he will follow up with you and see how you are doing. He sees it as his responsibility to keep you on your path of making generational wealth.

Your Emotional Bank Account

Most people are aware of their financial bank accounts. But, there is actually another account to pay attention to: Your emotional bank account.

Your emotional bank account is probably even more important than your financial one. The emotional bank account determines how well you react if something doesn’t go your way. How you take it when your back is against the wall and you have to perform.

Are you emotionally strong? How about emotionally intelligent, emotionally stable, resilient and able to bounce back?

When your emotional bank account is in check, your financial bank account will follow. So, you are creating generational wealth with and through yourself and your own personal strength.

Why QLA Works

Now as you can see, the strategies for creating generational wealth are mostly intangible. It’s not about how rich you are already and which investment gimmicks you are using. It’s about working on yourself so you are actually ready for fortune.

Still, there are some more methodological approaches to QLA that make it so successful.

They way QLA works, you are getting yourself in a position where there is no competition. Most people wouldn’t do it.

Generational wealth gets created by a series of transactions. It’s not just one business you sell, you have to do it over and over again. It’s also about paying attention to current interest rates and checking which sectors are hot right now. For example, healthcare is lucrative right now. As Dan Pena said himself, “My generation doesn’t want to die.” So, there is a lot of money in the health sector.

7 Steps To Mega-Success

When you visit Den Pena’s website, you’ll see that the QLA method follows 7 steps.

Step 1 is the foundation. It discusses how to overcome obstacles, how to get the right mindset and so much more.

Step 2 is about clarifying your vision, to make sure you are crystal clear on what you want.

Step 3 is focusing on perception.

Step 4 deals with creating your dream team.

Step 5 is about the Quantum Leap Action Plan. Remember QLA works without any of your own money.

Step 6 explains why you should pay yourself first.

And finally, step 7 talks about your exit strategy.

The whole purpose of Dan Pena’s teachings is to show you how to become mega-successful. Most of the time, it’s by doing the opposite of what conventional wisdom tells you to do. Very often, conventional wisdom and traditional teachings are wrong.

Ready to Unlock Your Wealth?

Perhaps you are only just starting out as an aspiring millionaire. Maybe you aren’t sure if the concept of generational wealth is too advanced for you.

I believe that you have the potential inside of you to achieve your dreams. It’s possible that so far, you’ve been programmed in a way that gave you poor self-esteem. You’ve been following conventional wisdom that has kept you poor. But all wealthy people – even Dan Pena or myself – we weren’t born fortunate and rich.

In my early twenties, I was broke and in serious debt. When Den Pena invited me to his castle, I wasn’t sure if I would make it, because of the cost of the plane ticket.

We all have to learn to unlock our inner potential first.

My new best selling book Unlock It is exactly about that. All I learned in the last 20 years of being in business, the hardships I overcame and the lessons I learned – I divulged it all in this book.

So, if creating great wealth is your goal but you don’t know where to start, then Unlock It might be of interest to you. It’s not a regular book, either. It offers space for you to take notes and reflect. You can read it in one go or find the chapters that discuss current life situations you are facing. It’s a book full of answers. What would it mean to you to unlock your potential? Check out my book right here.

The Trillion Dollar Man, Daniel Pena, Talks About The Complete QLA Library

February 23, 2020 by Dan Lok

If you’re familiar with my work, there’s a good chance you’ve heard about, Daniel Pena, also famously known as The Trillion Dollar Man. Maybe you’ve seen him in one of my YouTube videos or remember reading about him on my blog.

If you don’t already know, he is the second mentor that entered my life and he has been my mentor for over 10 years. And back when I was in my twenties, it was through his castle seminar mentorship program called the Quantum Leap Advantage (QLA) that helped me bring my business to the next level.

At the time, when he invited me to attend the seminar at the Guthrie Castle, I couldn’t believe it. It was an opportunity of a lifetime for me to learn from Daniel Pena in person. There was no doubt in my mind to take advantage of that moment. But I was reluctant. There was one problem holding me back.

The Decision That Changed The Course of My Life Forever

The price of the seminar. At the time, it cost me a LOT to attend the seminar and I didn’t have that kind of money just sitting around. I was broke and still had $150,000 debt to carry.

So what do most people do in that kind of situation? Yes, they come up with all the reasons why they shouldn’t go. And that exactly what I did. I threw myself into my own mental BS. Questioning whether or not I should go.

But, if I was being honest with myself, deep down I knew I had to attend the seminar. It didn’t matter that I was scared or worried. Because I knew that if I said “no” to this opportunity, it would be the end of our relationship. And I would deeply regret my decision if I made the wrong choice because of my fear. So I knew at that moment, I had to be resourceful. I had to find a way to make it work. And I did.

Today, looking back, it was one of the best decisions I made in my entire life. And because of it, I am now at a stage in my life where I can make an impact and help change the lives of today’s younger generation.

So my mentor, Daniel Pena, gave me permission to release the same program that once cost me several thousand dollars to attend absolutely free for you to use on my YouTube channel. And if that wasn’t enough, he has also released his own complete library of the QLA products on his website and his YouTube channel.

Why is Daniel Pena Giving Away All of His QLA Products for Free?

His answer is very simple. He wants to eliminate every excuse you have to not succeed. Because let’s face it, you and I both know, most people only know how to talk about success but they have no proof to show for it.

That’s why in the personal development and success industry space, a lot of what you see, not all, but a lot of what you see online are all just a big pile of garbage. It’s just like what Hitler proved. As Daniel Pena says, “if you say something that’s wrong and lie a lie evil enough, loud enough, and enough times, people will believe you.”

This is one of the main reasons why he is so confident in the QLA Methodology. Because he created it based on real success. And he continues to improve it based on success. It’s not something he believes to be true or thinks is true. It’s all built on the foundation of a proven track record he has produced for himself as well as for his mentees and devotees.

In the last four or five years, Daniel Pena has produced teenage multimillionaires, like Josh Kim, that are now flying around in their own private jets. He has helped one of his mentees Klaus Kleinfield produce the largest deal in recorded history – the $500 billion mega-city called NEOM. And apart from these two examples, he has many more success stories to prove that the QLA methodology works.

Today, Daniel Pena spends two-thirds of his time teaching for free at universities all around the world because he realized the most promising way to influence the future is by influencing the younger generation.

What is The Quantum Leap Advantage Actually About?

This may not be the first time you’ve heard of the QLA Methodology. You may have heard about it in one of my YouTube videos, in Daniel Pena’s many YouTube videos, or even on his website dedicated to this topic. But even while watching those videos, you might have a pretty good idea about what QLA is about, but it’s not entirely clear. So let me share with you my thoughts on what QLA really is.

From a personal development perspective, it is about acquiring the right mindset for success. It’s about building the self-esteem of a high performer. It’s about how messed up we are by society and by our parents.

From a business perspective, the QLA Methodology is about buying revenue instead of creating revenue. So you do that by acquiring and buying a company or multiple companies. And leveraging the bank by using the bank’s money instead of your own money. That’s essentially what Daniel Pena’s QLA Methodology is all about. But overall, to me, QLA is simply a way of thinking and it is a way of life. However, keep in mind…

The QLA Methodology Is NOT For Everyone.

In fact, it’s for a very small percentage of people that have the right skills, the right mindset, and they have what it takes to make QLA work. So you need to know how to buy, negotiate, close, deal with people, talk to the bank, and run a business.

If you want to make QLA work for you these are some of the many skills you need to know to be successful. You see, it’s a very high-level entrepreneurship. And the concept behind the QLA Methodology is far from starting a regular online business. It’s on a completely different level.

Daniel Pena’s QLA Methodology is The Gateway to Generational Wealth

Throughout the 7-day Guthrie Castle seminar, you’ll find many different people from different countries and from all walks of life buying companies for 5, 10, 20, 30, 50, or even 100 million dollar deals. From my knowledge, learning how to close these types of deals are not taught anywhere else except at the Guthrie Castle.

And by making deals of this magnitude you can create what Daniel Pena refers to as generational wealth. So we are talking about wealth in terms of tens of millions or hundreds of millions of dollars. Wealth that would normally take 20 to 25 years to create. But with the QLA Methodology, the goal is to create generational wealth within 3 to 7 years.

Over the years, Daniel Pena has worked to refine QLA to a process made up of systems that can help people, like yourself, create generational wealth in a shorter period of time. According to him, if you follow QLA perfectly it would take you about 3 years but most don’t get it perfect. Five to seven years if you’re good. And eight to ten years if you really don’t know what you’re doing.

But that’s the perspective I want to give you if you want to learn more about the QLA Methodology or if you want to attend the Guthrie Castle seminar yourself.

However keep in mind, a large percentage of people who have attended the castle seminar in the past have actually dropped out and didn’t make it in two to three months. They gave up. And many of those that didn’t succeed had these four mental obstacles standing in their way.

1. You Were Programmed For Poverty, Not Success

Even with the abundance of information, you can access on the internet about Daniel Pena and with all the time he spends teaching university students. Most people do not appreciate all the priceless value and knowledge they’re getting for free.

And a big reason is because most people are not programmed for high-performance or success. A majority of society is actually programmed for poverty.

Unless you were born into a high-performance family like Henry Ford, John D. Rockefeller, Andrew Carnegie, Donald Trump, Bill Gates, and Steve Jobs, you were not taught to be a high-performer. In fact, today we live in what Daniel Pena calls a Snowflake Generation. These are people who melt under pressure.

They don’t have the self-esteem to become a high-performer because of all the bad programming they’ve received their entire life. When life gets tough and they can’t handle it, they feel the need to scurry back into their safe zone – a place where they can release their stress. But in reality, that method doesn’t help you. Because in life there are no safe zones.

In life, you have to suffer if you want to grow into someone successful. You see, everything you could ever want lies outside of your comfort zone. So to get there you need to stretch your comfort by learning how to be uncomfortable.

When it comes to applying the QLA Method, let’s say you are 25 years old. It’ll be much harder for you to execute the system because you have to unlearn all the bad mental programming you received from your parents.

It’s not impossible but it’ll be harder because you’ll be swimming in a lot of your own mental BS. However, if your desire is strong enough, then chances are you will do whatever it takes to produce results.

2. People Who Pretend To Be Successful Never Achieve Any Level Of Success

Many people who dropped out of the castle seminar had this false belief about how much they wanted to achieve success. They say they have a desire to be successful but their words never match their actions. They come in with this mindset of I don’t know how to do something.

Well, what you’re given at the seminar and through the QLA Methodology is the “how-to” or the process you need to succeed. But as soon as people find out that it’s hard. Or they hit their first obstacle and meet a little bit of resistance, they want to quit. That’s when they know they don’t have the real desire to achieve success as they had originally thought.

Daniel Pena once said that even if you attend the 7-day castle seminar and you got one thing out of it: Okay, I don’t think this is for me. Then it’s perfectly fine. Because now you know what it takes to achieve a high level of success. Now there’s no room for you to make any excuses:

I don’t know how to do it.
No one taught me.
I didn’t have any guidance.
I didn’t have enough resources.

So you see, most people pretend they want to be successful. But it isn’t until they realize the tough choices they need to make or as Daniel calls it the “pay price to action,” that they find out it’s not what they thought.

In the wise words of Daniel Pena, the difference between the high-performance people and the rest of society is where “measurable expectations are demanded not asked.” The reason my mentor and I achieved success in our life and can enjoy our material luxuries is because we wanted it more than anything else. Our desire was stronger than everyone else. And that’s what it takes.

3. Tough Love is What You Need But May Not Like

For a big portion of people that don’t succeed in life or don’t have what it takes to succeed, they’ve lived a “bubble-wrapped life” as Daniel calls it. It simply means they were raised by their parents to be weak and soft-minded.

In life, you and I encounter all sorts of problems and challenges. But why do some of us make it out alive and others don’t? Why do some of us handle problems successfully and others don’t? What makes this difference in people?

According to Daniel Pena, it’s because most of us were not taught to be tough-minded and overcome problems that are bound to happen in life. Today, as Daniel goes to teach at universities all around the world. Many of the students believe his message is not politically correct. But Daniel believes political correctness is a manifestation of lack of self-esteem. It’s just a way to hide behind their weakness.

Today people have less self-esteem than ever before. And people make the mistake of thinking that love on its own is enough to make a change and produce results. But it’s not. Even for Daniel Pena’s own three kids, he doesn’t expect love from them, even though it may be good. He would much rather prefer to have their respect.

Because respect is timeless and it’s something you can pass on from one generation to the next. You can see this is evident all throughout history as well. Love always seems to come and go, sometimes very easily.

But earning someone’s respect is much harder to come by. The definition of respect itself is the feeling of deep admiration for someone because of their abilities, qualities, or achievements. And most people are not proud of their abilities, qualities, or achievements because they’ve lived a mediocre life.

4. A Work-Life Balance Does Not Exist

If you take a look at all the high-performers today like Elon Musk, Warren Buffet, Bill Gates, and the late Steve Jobs, what do you notice?

They do not hang out or chill as Daniel calls it. You will not find them going to the World Cup, the Super Bowl, or the World Series. They just don’t go. Why?

Because they are constantly working all the time. They work on New Year’s Eve. They work on Christmas Day. And every year it’s the same routine. But understand that it’s not “work” to them and they don’t see it that way. Their work is an integral part of their life. There is no separation. It’s part of their enjoyment and obsession. The reason is because they are thinking about their work and their business all the time – 24/7.

One the biggest struggles for the snowflake generation is they believe in a work-life balance that does not exist. There is no work-life balance. And Jack Welch said it best, “There are work-life choices and they have consequences.”

You have to make the choice to achieve success. When you have an unbreakable will to pursue your dreams, then you will take the necessary actions to make it happen. But there is no shortcut. It’s a long, dangerous path full of pitfalls and traps. So if you don’t have the confidence, self-esteem, tough-mindedness, and skillsets to endure the journey. Chances are, you will not make it to the top.

How Will You Transform Your Mistakes Into Seeds For Wealth, Success, and Significance?

You see, one of the main differences I didn’t discuss above that separates successful high-performers from the rest of society is their execution. It’s their ability to take action even when it’s hard.

It’s their conviction to do whatever it takes even in the face of fear. They don’t make excuses. And they don’t whine and complain. They just take immediate action. Because as you may know, action drives out thought.

At the time before I decided to attend the castle seminar, like many people, I was scared. But I knew that it would cost me more not to take action. Maybe you’re facing this same dilemma. Your ego and insecurities may be getting in the way of your success. But if you are ready to make a change and you want to learn how you can unlock the door to reach your full potential, then click here to order my new book, Unlock It.

How To Create Interesting Instagram Posts That Keep People On Your Page

February 20, 2020 by Dan Lok

Are you struggling to create interesting and engaging Instagram posts? There are plenty of ways to create an interesting post, even if you’re selling a digital product that’s impossible to visualize or something that’s not glamorous.

If you’re using Instagram to grow your business, it’s essential to grow your audience and keep them engaged on your page, but how do you create interesting Instagram posts that could help you grow your business?

With over a billion people active on Instagram monthly, it’s crucial to know how to use it effectively. Instagram has become one of the favorite social media channels for many people. As you know, Instagram is a photo-sharing platform. They have 500 million daily active stories users worldwide in 2019.

If you can create interesting Instagram posts, it is a platform to grow your audience fast. So how do we do that?

For some businesses, it makes sense to establish a presence if you want to monetize on this platform. It has become a very competitive platform for those who are aiming to grow their audiences. You need to constantly find innovative ways to keep them interested. Only then, you can keep people engaged on your page.

A good and shareable post means you need to have a compelling caption. Why? Because a compelling caption draws your audience to share and stay on the page. In this article, I will share with you my Instagram secrets and on how you can create interesting Instagram posts that hook people to stay on your page.

Create Compelling Caption for Instagram Posts

Instagram is all about visuals. Not only good quality photos will capture the eyes of your audiences, but also a compelling caption will make them stay. While a good photo exhibits your brand instantly, a compelling caption explains what the photo is about and tells your audience to take action.

With that said, there are many ways to create compelling captions. It’s either you do a lot of research about your competitors and other brands, enroll in a course, or borrow ideas from other online sources. However, coming up with great ideas to generate compelling captions can be very easy.

To create compelling captions is a learnable skill. Even for someone without a digital marketing background can do this – as long as it’s relatable to your brand. It may sound easier said than done because not only does it have to be relatable, it needs to look good to be able to capture your audience’s attention as I said earlier.

If Instagram is for you and your business, watch this video on how you can grow your followers organically.

Now you must be wondering how to create compelling captions.

Are You Offering Value or Persuading Your Readers?

Like any other skill you learn, it’s either from enroll for a course, engage a mentor to teach you, learn from tutorial videos, read blog articles, or read some books on how to create interesting Instagram posts.

To be able to write something that’s so compelling is not an overnight success. For those that have been creating captions for social media, they are experts in digital marketing and if you’re one, you can relate to this.

Now, what if you’re a copywriter who wants to learn content writing? Or you would like to learn more about copywriting?

As a copywriter, first you have to understand the difference between copywriting and content writing. Both are important to know for marketing as they have different purposes, but the differences have a fine line between them.

Content writing is about offering value while copywriting is about persuading the reader. So, knowing the difference will be able to help keep people on your page, depending on your brand and niche.

As I said earlier, like any other skill, you can always learn copywriting if you want to venture into online business. Maybe you have an interesting product that you want to share with the world. But you have little to no knowledge about Instagram. Honestly, I know how you feel, and I can relate to that. That’s why, in this article, I’m going to share some Instagram secrets that got me from zero to 1.5 million followers.

Using Hashtags Is One Interesting Way to Get Attention

Don’t neglect using hashtags. One interesting way to get attention and gain new followers is by using relevant hashtags. With that said, you’ll not only get to keep your organic followers on your page but also new people. Although you can basically hashtag any word that comes out of your mind, if you’re marketing for a certain brand or company, doing research is an important factor to find out what’s the top trending hashtags. Of course, you want to find out what’s related to your topic or brand.

Hashtags have great connectivity element which connects users who aren’t connected to one another. Share on X

No matter how interesting a hashtag can be, limit to 4 hashtags. You don’t want to flood your audience with too many hashtags. It has to tie with the conversation of different users into one stream. So, if your account is public, anyone who searched for that particular hashtag may find your Instagram post.

Hashtags have a great connectivity element. It connects users who aren’t connected to one another. This means people who are interested in the same topics, brands, meetings, and events. They will be able to find you through a hashtag.

Now, why limit to 4 hashtags? If you use a string of hashtags, people will notice and they might think you’re just looking to gain new followers (it’s like spamming). They would get the wrong idea so use it sparingly.

Use High Quality Images

Stock images are probably the easiest and fastest way to find high quality images. Even though they have a bit of a bad reputation recently, that doesn’t mean that you can’t use stock images. However, not all stock images are perfect for your niche. Although some can help you create a varied feed, if it’s not given a prime spot to your feed, they can be bad for your branding if that is the case.

A Picture is Worth a Thousand Words. Share on X

When you’re looking for ideas online, be aware of the differences between commercial and editorial licensing. Especially when you download an image with a quote or a caption. Legal action can be taken against you, so beware of using an image improperly. That’s why understanding all of the rules is important. Many digital marketers neglect to understand the danger of acquiring stock images, even though most of them are easily downloadable for free.

According to HubSpot. High quality stock photos don’t have to come hand-in-hand with a hassle of a high price tag. They’ve compiled 20 of the best free stock photo sites for you to use in 2020.

Here is the list of the best 20.

Negative Space
Death to Stock
Picjumbo
Stokpic
Kaboompics
Startup Stock Photos
Freerange
LibreShot
Fancy Crave
Unsplash
StockSnap.io
SplitShire
Life of Pix
HubSpot
Pexels
Gratisography
Jay Mantri
ISO Republic
New Old Stock
Pixabay

If you have a bit of budget to spend, you can get better quality images and have access to a wider variety. But bear in mind, the recommended dimensions of an Instagram post, it’s at least 1080p and aspect ratio between 1.91:1 and 4.5.

Post Consistently At The Right Times

If you’ve watched the video I shared in the beginning, I said to post at least once a day or maybe 2. Don’t over-post as that is a surefire way to turn off your existing followers. You want to stay fresh and relevant to your audience.

On top of that, it’s critical to know when the best time is to do what kind of post on Instagram. With the recent growth to one billion monthly active users on Instagram, the median engagement rate is 1.6%. More and more people are leaning towards segmentation, because it provides a more satisfying journey to your customers. So, to fully understand your market when creating your Instagram post is crucial.

Now, you might have this question in mind, “why do I need to segment my audience?” Well, segmenting your audience will provide you more focus and authenticity. This gives a more personal experience because the Instagram algorithm prioritizes certain posts. With that said, you’ll want to know those key statistics on the best time for your Instagram post.

Use Instagram Stories

As I said in the beginning, 500 million people use Instagram stories daily and we’re talking about worldwide. So, can you imagine, the traffic in an hour? I have 1.5 million followers, that’s only 0.003% of the total number of people.

So, if you can create an interesting and compelling Instagram post, people would share your post across and in addition, it keeps them on your page. Instagram stories have become very popular. Not only is it interesting, but it’s also attracting people in an engaging way. Why? Because stories that are on Instagram only last for 24 hours on your page and usually, people are always curious about what you’re up to. Especially when you have a new product and service.

The reason behind people’s curiosity is that they don’t want to feel left out. That’s why it’s interesting.

When you tell your audience what you’re up to. It shows more authenticity and builds trust among your audience. By doing that, it’ll help you increase the number of followers and engagement rates.

Having said that, when creating Instagram stories. Tell stories instead of preaching marketing missives. Because if you want to keep people on your page. You should captivate your audience through compelling stories, images, videos, and words. Become a storyteller.

People are mostly curious, and they don’t like to be left out. So, telling stories is one of the best ways to keep people engaged on your page.

Be Consistent On Your Feed Visually

As you know, Instagram is all about visuals and to create interesting Instagram posts, keep your visuals consistent. Experiment with profile colors, it’s the simplest and most popular way to make a stylish account. On top of that, it’s incredibly effective.

You can repeat the same color theme in different ways using objects and filters. Or background color but post photos in one colored theme as it reflects on your brand. You could change your theme anytime you want, as long as you are consistent with your feed. Besides that, you’re giving your followers a fresh new look at your products.

Users prefer to experience authentic expression and diverse perspectives. Which means, people today want to see something that’s more natural-looking. For example, replace your high-saturation filters and perfectly positioned item with candid shots.

Instagram is all about visuals. Create interesting Instagram posts by experimenting with profile colors. Share on X

Again, keep your feed visually consistent. So, to achieve a consistent look, using photo editing apps is the key. Here are some of the best photo editing apps.

Snapped
Afterlight 2
Prisma Photo Editor
Adobe Photoshop Express
Foodie
Adobe Lightroom CC
Canva
Adobe Photoshop Fix
Visage
Enlight Photofox

Now, I’ve shared some of the best photo editing apps. Did you know that videos will make up more than 80% of all consumer internet traffic by 2021? This means you could also add a couple of videos on your feed.

Leverage Instagram Video Formats

From Instagram stories to standalone 60-minute videos, consider Instagram stories’ live video options. Maybe a sneak peek about your new products or service. This will add authenticity to your Instagram posts which will also keep people on your page.

While video continues to dominate the online space, according to Instagram, 60% of stories are viewed with sound on. So, what does this mean? When 40% are viewed without the sound on, subtitles have become essential for marketers. Now, having subtitles delivered alongside your visuals would enable your core message to your audience.

Knowing the difference between copywriting and content writing for a copywriter is important. On top of that, captioning a video increases average video view time by 12% (Research from Facebook)

Although it’s not part of Instagram’s best practices for stories, it’s more about how compelling your caption is that keeps people on your page.

Use Emoji With Instagram Post

Emojis are used by most people across online platforms. Such as, messaging apps, social media and so on. Even for emojis, you need to create a strategy on how to use it effectively but when it comes to Instagram posts, use emojis because it catches people’s attention and it has a more fun engagement.

The power of compelling words extends to “Emojis.” Share on X

Emojis can sum up a sentence with a dash of personality. In fact, little emojis can make a huge difference when you’re trying to convey a message. On top of that, it can also increase your click-through rates and engagement levels.

Include a Call-To-Action (CTA)

On any social media platform, always include a call-to-action. This gives your audience the answer to what’s next? If you don’t have a call to action or some form of a close, you’re most likely to lose a potential customer or further engagement.

Your whole point of creating an interesting Instagram post is to keep people on your page as long as you can. As a result, they continue scrolling on your profile or visit your website (if you have one on your bio) and they could share some of your content across other channels.

Followers may love your Instagram ads and share your content but make sure you lead them to the most powerful action. With that said, this last action is the most direct way to increase interaction. This means, you’ve managed to keep your audience right to the end of your goal and it’s time to let your audience make a decision.

So, a clear and concise call-to-action is critical to tell your audience what they have to do next. A call-to-action can be leading them to your profile or a certain landing page. It can also be a website, a comment or even a request for an emoji.

Discover More Instagram Secrets To Keep People on Your Page

Now that you’ve read this far, all of this might sound daunting. Your Instagram profile is like your business and it is constantly growing and evolving. That’s why I created this training called Instagram Secrets. In this video training, I’ll show you how to build a massive tribe of followers.

But you might have this question in mind, ”What do I get out of this training?” Here’s what you’ll get:

Instagram Secrets: How To Get Your Next 10,000+ Followers
The Secrets to QuickStart Guide
Decoding Dan Lok’s Top 3 Instagram Posts
Instagram Secrets Bonus Material

Now, here’s the thing I don’t want you to miss. Almost every hour people are purchasing my Instagram Secrets from the shop and it’s currently priced at $49.00. The problem is, I don’t know for how long it will be at this price because I usually sell this at $99.00.

If you’re a serious digital marketer and a copywriter or you want to start a profile on Instagram to monetize your presence, I recommend you get your personal copy. Instagram is one of the best social media channels for marketing. I’ve also created different training videos based on your expertise.

If you want to discover the secrets to Instagram’s success. Head over to the Dan Lok Shop now to get your very own personal copy before my team decides to remove the discount, click here to get your copy now.

Otherwise, if you prefer to continue watching my free content, you can also subscribe to my YouTube channel where you watch the many educational videos that my team and I upload everyday.