Are you a new copywriter, just getting your feet wet in this lucrative industry, in need of some copywriting tips? Or, are you someone who wants to learn copywriting but you’re not sure how to get started? Perhaps you’re a freelance writer, who wants to start making more money by learning a more lucrative type of writing such as copywriting.
If you want to try your hand at freelance copywriting, this is the best time to do it.
We are currently witnessing the rise of the gig economy, also known as the freelancer economy, or what I call the skill economy. It is absolutely thriving right now, allowing digital nomads all around the world to earn a real living with the laptop lifestyle.
One of the highest-paid freelance jobs is freelance copywriting. Anyone can learn copywriting. With guidance from the right sources and some expert copywriting tips, beginners can quickly become sought-after copywriting masters.
Copywriting is persuasive writing, also known as sales in print, or what I like to call closing in print. Every single day, copywriters prove that written words can influence people to take a particular action, such as buying a product or service after reading the copy. The written content – the ‘copy’ – is persuasive and meant to compel the reader to take action.
Every single day, copywriters around the world prove that the written word can influence people to take action. Click To Tweet
If you’re a copywriter with no experience, know that you can quickly become a master with the right training, the right mindset, and some helpful tips which I’m about to provide you with. Below are 6 copywriting tips for beginners:
1. Desire is More Important Than a Degree
Your first of many copywriting tips, is to remember that your desire is much more important than your degree. You don’t need a degree from a traditional college or University to be a copywriter. Don’t be intimidated by the idea of learning how to write copy without earning a degree.
When I first learned about copywriting, I felt unsure about whether or not I could succeed at it, because I flunked English twice when I was in high school. I also didn’t have a degree in journalism or any type of professional, ‘traditional’ training.
However, I soon realized that the skills I’d learn in a traditional school or university don’t apply to copywriting. Academic writing – the type of writing you learn in school – doesn’t apply to copywriting at all. In a sense, copywriting is more of a ‘street smarts’ type of skill.
Academic writing is very different from copywriting. Academic writing is designed to educate the reader, and it’s often very wordy dumps of information, and it’s extremely dry or dull to read.
Copywriting is designed to sell. Copywriting is closing in print. This type of writing can convert a prospect into a customer. Like I said, it’s more about street smarts, modern thinking, and the skill of simplifying and shortening the key message. That’s why your copywriting clients won’t care if you have a degree in English or journalism. They’ll only care that you possess the raw talent to sell in print. Your clients only care that your writing can sell. Can your writing produce results? That’s what matters.
I became a high income copywriter even though English is my second language, and neither my English nor my writing abilities were that great. I still was able to learn copywriting and earn over $10,000 per month as new copywriter once I mastered the skill.
2. Master Short Form Copy First
There are several different types of copywriting. One of the most important copywriting tips I can provide you with is guidance on the type of copy you should you master first. Start by mastering short form copy. This could be a short email sales letter, or a short but persuading Facebook ad, or a Google ad. Become a master at crafting concise paragraphs, clever headlines, and catchy taglines.
Simply master short form copy before you learn long form copy. Long form copy could be a 5-page landing page, or writing the script for a long webinar, or crafting a lengthy direct-mail piece. It often takes years to hone in on your craft and learn how to write really great long form copy. That’s why it’s best to start by learning short form copy, especially when you’re first starting out.
Beginner copywriters can get anxious or intimidated about attempting to craft a 5-page piece of copy, and it could take them weeks to craft this, because being intimidated leads to procrastination or perfectionist tendencies. However, if you craft short copy, you can get it done fast, and you won’t hold yourself back as much. It won’t be as intimidating.
When you get positive feedback about your short form copy, such as a compliment on a clever headline, it’ll build your confidence. This is the best thing for you: Confidence-building, short pieces of copy that allow you to see what you’re capable of creating.
3. Spend 80% of Your Time Doing Research, and 20% of Your Time Writing
One of the mistakes I often see beginner copywriters make, is they get too excited and they get ahead of themselves. They can’t wait to start writing copy. So, they get a new client, and they dive right in, instead of taking the time to do some preliminary research.
As a beginner copywriter, the majority of your time should be spent researching your prospect. Research their industry, as well as their company. Of all the copywriting tips, this one might be the most important.
Via research, find out the following pieces of key information: What your prospect’s frustrations? What are their pain points? Their challenges? Their goals?
Now, you’ll have a much easier time crafting copy that their target audience will resonate with. If you do your research right, you’ll end up having a much easier and faster time writing copy that works for them. Plus, with all that research, you’ll write copy that could potentially solve your prospect’s problems, and you’ll create copy they’ll be genuinely impressed with.
In other words, if you take the time to do the proper research, your prospects will be very impressed. You’ll gain their trust. And you’ll write copy that they’ll be very happy with. That’s how you build a solid reputation as a copywriter, and get word-of-mouth clients and repeat clients.
4. Write the Way You Talk
If you get a degree from a traditional institution, and you become trained in academic writing, do you know what might happen? You could lose your ability to write how you talk. That’s one of the reasons why I don’t typically suggest going the traditional education route.
In copywriting, it’s crucial to simplify things by writing the way you talk, to engage with your readers. You need to write using very simple, conversational language. Your sentences should be crisp, concise, simple and compelling.
You need to write one sentence paragraphs. Sometimes, even a one word paragraph. This works in the copywriting world, because it’s easy to read. The message gets across when it’s clear, concise, and easy to read.
Academic writers want to make themselves sound smart, but it ends up boring and deterring their audience. Instead of being boring, get personal with your readers. The more personal you get, the more compelling the message is.The more personal you get, the more compelling the message is. Click To Tweet
There are certain ‘power’ words that master copywriters will use in their copy. These include words such as “You”, “Imagine”, “Instantly”, and “Because”.
Your copy should contain words such as “You” and “I” as if you’re having a conversation across the table from your reader.
Not only is the word “You” a power word, but it also is scientifically proven to engage the reader and gain the reader’s trust. A scientific study on the human brain found evidence of unique brain functioning activation upon hearing one’s own name, or being addressed directly.
When you address the reader by using their name or the word “You”, rather than using words like “We” and “Our” and “They’re”, do you know what happens? Your copy becomes tied to the reader’s self-perception. Then, they become emotionally invested. That’s when they become compelled to take action.
5. Build Your Own Swipe Files
A swipe file is a collection of proven ad copy, expertly-written sales letters, and great copy written by copywriting masters. Keeping a swipe file is common for copywriters to refer to as a source of inspiration for copywriting projects.
Swiped.co is the most popular online resource for copywriters and marketing professionals who need inspiration for their sales letter copy, ad copy, or marketing campaign.
Essentially, your swipe files are your copywriting vault. Anytime you read a great piece of copy that worked for someone in the past, you know that you could learn from it or get inspiration from it. A proven campaign that produced real money, for example, is copy that could be added to your swipe file – your vault.
As a beginner, you want to study the work of other copywriters. Study the master copywriters’ work. You’ll start picking up patterns by studying master copywriters’ work. You’ll notice headlines that work, and note their style and flow. It’s not that you’re copying their work, you’re only learning styles of writing that work and formatting that works.
6. Practice Copywriting Exercises
There are several copywriting exercises that you can do at home, in your spare time, that will help you learn the skill of copywriting faster. The reason why the expression, “Practice makes perfect” is said so often, is because it’s true. It’s especially true if you keep practicing the same type of copywriting over and over (for example, practicing writing Facebook ads.)
Here are some copywriting exercises that can help a junior or beginner copywriter become a master copywriter more quickly and easily. These are copywriting exercises I swear by, that will help you become a more successful and more confident copywriter. The exercises include things like handwriting a great piece of copy (written by a master) over and over again in the master’s exact words, word-for-word, to download their style into your brain. Performing this copywriting exercise, along with other exercises such as reading your copy out loud to yourself, are copywriting tips that give you a competitive edge.
7. Register for the High-Income Copywriter Program
Copywriters are some of the highest-paid professionals in the world. These are high-income copywriters. Do you want to learn how to become a high-income copywriter? My exclusive High-Income Copywriter Certification Program is currently accepting applicants. Learning the skill of copywriting through a specialized copywriting training program is your best bet. It’s always best to learn from the masters themselves. You don’t need to take a writing course – you need to take a copywriting course.
If the thriving skill economy has taught us anything, it’s that you don’t need a degree, you just need to learn the skill.
Copywriting is a skill anyone can learn, which is why a beginner copywriter holds so much potential in their hands. You could become a master copywriter in no time, earning $10,000 per month. Simply remember these copywriting tips:
- Your Desire to be a Copywriter is More Important Than a Degree.
- Master Short Form Copy first.
- With New Clients, Spend 80% of Your Time Researching, and 20% of Your Time Writing.
- Write the Way You Talk.
- Build Your Own Swipe Files (Your Copywriting Vault)
- Practice Copywriting Exercises in Your Spare Time
- Register for the High-Income Copywriter Certification Program.
Do you want to learn about the different types of copywriting, and find out which type of copywriting you’d be best at? Do you want to learn the specific skills required to become a high-income copywriter? If so, start by watching my free training video.