Creating content on a daily basis is one of the biggest challenges that people face today. You likely don’t have the luxury of running a website like Forbes or Entrepreneur where you have thousands of content writers contributing to your page every day. Instead, you alone are responsible for producing content that your audience would want to search for and enjoy.
Content is an important aspect of our everyday lives. It keeps us informed, answers our questions, solves our problems, makes us smile, and entertains us. Simply put, content is hard to avoid, but why would you want to anyway?
There is no simple recipe for creating content on a daily basis. Why? Because good content looks different for each industry. The type of content you would find in your local newspaper will be much different than the type of content you would find on your favorite fashion website.If you’re not creating content, you’re already one step behind the curve. Click To Tweet
As a content marketer, in order to boost your SEO ranking and gain traffic to your personal page, you need to create content that your audience wants to see on a daily basis. If you’re prepared to put in the time and work required to produce great content, we are here to help you every step along the way.
10 Strategies for Creating Content
Creating content is not easy, and it doesn’t get any easier when you are challenged to it on a daily basis. However, it’s critical you do so in order to differentiate yourself from other creators in this saturated market. You might be asking yourself, how do I get started as a content creator if I have zero followers or connections?
The answer is simple. If you want to reap in the rewards of being a successful content marketer, you’re going to need a gameplan. In this article, we will cover 10 actionable strategies you can use today to easily produce content on a daily basis.
1. Start With a Detailed Strategy
A detailed strategy can make the world of a difference when you are creating content on a daily basis.
Whether you are just starting out as a content marketer, or you’ve been in the industry for a while, it never hurts to revisit and revise your strategy. After all, you’ve got more competition now than ever before. According to HubSpot, almost 70% of businesses are actively investing in content marketing in 2020.
Start by asking yourself what industry you will be creating content for. From there, take it one step further and narrow it down to a specific niche within that industry. For example, Dan Lok creates content for entrepreneurs and business owners interested in elevating their levels of financial confidence.
Once you’ve determined what niche you will be creating content for, think about what platforms you would like to publish your work on. Will you be creating YouTube videos, blog articles, or Facebook posts?
Mapping out your strategy early on will help you to stay dedicated to that idea and prevent you from going off course. Furthermore, it will ensure that your audience receives content that is up to date, innovative, and engaging.
2. Make it a Routine Task
You might be wondering how Dan Lok is able to consistently produce so much content on a daily basis. Dan Lok has a saying: If it’s not a routine it’s rubbish.If it’s not a routine it’s rubbish. Click To Tweet
It doesn’t matter if you have the best intentions to make a video, record a podcast, or to write a blog article. If it’s not a routine task, meaning it’s blocked out on a regular basis, you’re not going to get it done.
If you wait for the perfect moment or feeling to start creating content, it simply will never get done. For example, maybe today you feel like recording a video, but tomorrow you’re not in the creative mindset. Do you think you will be able to consistently create content on a daily basis?
Instead, when you schedule parts of your day specifically for content creation, you are mentally setting yourself up for success. For example, if you commit to producing two YouTube videos a week, tell yourself that you will spend 3 hours every Tuesday and Thursday recording and editing those videos.
Here you are setting aside time strictly for creating content. This will put you in the driver’s seat to becoming a leader in your industry.
3. Don’t Be Overly Ambitious
When people first start off creating content, they often set goals that are too ambitious. If you follow Dan Lok on YouTube, you know that he posts a new video every day. At the beginning of your journey you should avoid trying to do this right away. Why? Because it’ll lead to a very unhealthy lifestyle.
Earlier we gave an example of you creating and editing two YouTube videos a week. At first, you might think to yourself that you are not putting out enough content to your audience. You might want to be like Dan Lok and post a video a day.
But if it took you 6 hours to create and edit two videos, how long would it take for you to upload seven videos? Creating content is all about consistency. If you spend an unrealistic amount of time each week creating content, you will quickly burn out and give up.
At first, it may take you a while to prepare and upload content. But as time goes on, you will get better through practice. Once you get more comfortable creating content, you will be able to add more and do more. Jon Buscall, American writer and photographer once said:
“Content marketing is a commitment, not a campaign.”
Ambition is a great motivator to help you set achievable goals and reach new heights in your career. However, if you are too ambitious early on, it can lead you down a very unforgiving road. Take a moment to slow down and set realistic goals for yourself early on.
4. Make Your Content Actionable
Creating content that resonates with your audience can be a challenging task, and this becomes even harder when you want them to be inspired and take action from it.
A lot of the content we see today on social media lacks accountability because it doesn’t create an emotional connection with their audience members. This leads to them losing interest and closing the webpage altogether.
When creating content that is actionable, try following one of these three simple tricks.
Make use of examples
If you’re creating a video on how to build more muscle over time, follow up with some examples to show your audience how to do it. While finding the best examples for your points may be difficult, doing so will ensure that your audience does not skip through any parts of your video.
Focus on the “how”
Many content marketers often get carried away, explaining ‘what’ their audience needs to do. Doesn’t this just sound like another way of describing a sales pitch to you? Instead, focus on showing your audience how they can achieve the desired outcomes they are looking for.
Include a call to action
It’s safe to assume that your audience doesn’t know when to take action on something. So what should you do? Call out your audience to take action at different points throughout your piece of content. It could be a direct call to action, or a subtle one placed off to the side.
Creating content that is actionable is not a difficult task. Using these three simple tricks, you can produce content that inspires your audience to take action today.
5. Be Able to Provide Answers
Let us ask you this question – What do you think the ultimate purpose of a search engine is? Many people would respond by saying to provide answers to our questions.
Picture this, you just recently started working out and set a goal to lose 10 pounds. After a month of consistently working out, you notice that you have not lost any weight yet. Upset and confused by the situation, you go on YouTube looking to find videos on how you can lose weight. You click on a video, and the personal trainer spends the entire time pitching their services.
How do you think this would make you feel? Maybe you would feel even more upset by this, or even angered because you just wasted your time. Creating content is all about providing solutions to problems that people may have.When you create content with the intention of solving other people's problems, you will instantly be a leader in your industry. Click To Tweet
Your target audience is tired of intrusive ads and spam emails. They want to receive content that is original and easy to digest. No matter what business model you have selected to follow, creating content that provides your audience with answers will set you apart from your competition.
6. Follow the Three E’s
Creating content that is meaningful to other people is a staple in today’s market. However, many content marketers don’t understand the logistics behind creating meaningful content.
According to NewsCred Insights, 71 percent of readers say they were turned off by content that seemed like a sales pitch. Have you ever read a post online and thought to yourself – I could have done a much better job than that!
In order to prompt that wow factor every time in your audience’s minds, you need to create content that is both valuable and meaningful. Although these feelings are inherently subjective to your audience, there are three simple strategies you can use to ensure your content is delivered to them in a meaningful way.
Below we have highlighted the three E’s of creating content:
- Engagement: Create content that is designed to start a conversation, don’t be scared to state your own opinion on a trending topic.
- Evergreen: Create content that you can build on, something that you can refer back to in many years to come.
- Events: Create content about significant events or occurrences currently happening in your industry.
Creating content that is meaningful provides a way for people to connect to a subject that matters a lot to them. You don’t have to use all of these strategies in every piece of content you publish. Instead, treat the three E’s as themes that you can use to develop great content every day.
7. Swipe the Best and Make it Better
Swiping content is a simple technique that Dan Lok teaches all of his copywriting students how to do.
Let’s say you are trying to brainstorm ideas for your upcoming YouTube videos, so you go online and find videos trending in your industry. You come across a video by an influencer in your niche but quickly realize that they did a poor job delivering their message.
So how can you use their idea without plagiarising? This is where the technique of swiping comes into play. The trick here is to take the overall idea and turn it into your own.Experts copy, professionals steal. Click To Tweet
For example, let’s say you stumble across a video talking about the top five mistakes young entrepreneurs make when starting their first business. You could swipe the idea of top mistakes young entrepreneurs make and personalize it to your liking.
This simple yet effective strategy is so helpful when creating content on a daily basis. It helps you to stay up to date with current trends, and produce content that your audience wants to see.
8. Understand the Platform’s Rules
Creating content that is compliant with your platform’s rules is one of the biggest challenges that content creators face today.
Imagine you spent two hours recording and editing a Facebook Post. After just one day of it going live, you get an email from Facebook being told that it was taken down because you broke one of their rules. How frustrating would this be?
The truth is, nearly every platform on social media has a list of hundreds of rules and regulations you must follow when you are creating content. From the types of headlines you can use, to the assumptions you can make, it can be quite overwhelming to learn all of them.
This is why Dan Lok has created instant scripts. It is the secret weapon that every content creator needs to create compelling content that follows the rules and regulations of the platform you are writing for.
The last thing you would want to do is to get banned from creating content on a certain platform. All of your hard work and time would just be thrown away. It would put you significantly behind your competition, and force you to completely start over on a new platform.
9. Listen to Your Audience’s Feedback
As a content creator, one of the most powerful resources you have at your disposal is your audience’s feedback.
Completing a piece of content can be exhausting, and the last thing you want to hear is that someone didn’t enjoy it. However, this feedback is crucial if you want to keep improving your craft.
Have you ever noticed that Dan Lok asks his YouTube subscribers to post questions in the comment section of his videos? Why do you think he does this? This simple yet engaging strategy helps guide Dan in the right direction and lets him know what kind of content he needs to be uploading to YouTube every day.
Maya Angelou, poet, and civil right activist said:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
When you are creating content, the key to really connecting with your audience is to listen to them. By creating content that your audience wants to see, you’ll start to build an emotional relationship with them and earn their trust.
10. Don’t Give up Too Early
A major issue people face when creating content is that they give up too soon. Maybe they made a few videos, wrote a few blog articles, or recorded a few podcasts and didn’t get the recognition they thought they deserved for them
When you are new to the market, many people will not know who you are. This means that in order to grow, you need to consistently produce content despite the fact that you are getting little traction.
Here is a summary of Dan Lok’s journey on Youtube.
- 18 months to earn 1,000 subscribers
- 8 months to go from 1,000 to 10,000 subscribers
- 12 months to go from 10,000 to 100,000 subscribers
- 12 months to go from 100,000 to 1,000,000 subscribers.
However, in Dan’s third year of producing content for YouTube, he grew exponentially and started to see the results he was looking for. The moral of the story is – you will grow as long as you are consistent.
But you might be thinking to yourself, Dan Lok got lucky.
This is far from the truth. When creating content, you are looking at the numbers and data behind each piece of content you put out. From there, if you notice that something isn’t working, you can pivot your content to fit your audience’s needs.
You now have ten simple strategies you can use today when creating content. If this article inspired you to become a content creator, or if it helped you to perfect your craft, we encourage you to share it with a friend.
Earlier, we talked about the most sought after secret weapon every content creator needs – instant scripts. By adding this weapon to your arsenal, you will be able to spit out content unlike any other creator out there.
If you’re ready to succeed as a content creator and leader in today’s extremely competitive market, click here to order your copy of instant scripts.