What is FU money? It’s one of my best-selling books and now available as a downloadable ebook or audiobook. But fu money isn’t just a book title.

FU money is the “enough is enough” number. You got your fu money when you make so much that you can live your desired lifestyle, do whatever you please and never have to worry about money ever again.

My family moved from Hong Kong to Vancouver when I was a child. I didn’t speak a single word of English. I had a rough time in school. In my early 20s, I was $150K in debt and had failed at 13 businesses. I had no idea how to provide for myself and my family.

But I made it all back and was a self-made millionaire by the age of 27. Before I even hit my 30ies I could have retired and never worked another day in my life. I prefer, however, to stay in business and provide solutions for others. That’s what I do. But not once ever since did I ever have to worry about money.

So I wrote that book to show others how they can make their fu money. The book isn’t for everyone. It’s a ‘no bs’ approach. I’m direct, I write as I speak and I use profanity. If you get easily offended, the FU money isn’t for you.


Why I Wrote FU Money

The reason why I wrote this book is simple. I saw too many business and self-help books that give wrong advice and don’t help anyone. There are the books written by “prosperity guru’s” – who are actually broke themselves. Then there are self-help motivational books telling you to do daily affirmations, visualization and all that. Nothing against that, but affirmation alone won’t get you rich. You’ll also need to take some action.

Next, I found books written by financial advisors who tell you to save money and play small. I say you only have one life, so you should go after that fu money and make your dreams come true.

Then there are all those books written by people who never actually made it themselves. They talk about how to get rich and how to run your business when they have never been there themselves.  But, they don’t practice what they preach. They talk the talk but never walked the walk – so how should you learn something valuable from them?

I think the most valuable books are written by people who actually have accomplished something. Books that don’t rely on “research” but on actual experience. I wrote fu money so you could learn from my experiences. It is also a book that you should “use”. At the end of every chapter, there are exercises for you.

Why did I include that? Because I believe knowledge isn’t power. Applied knowledge is power. So when you do the exercises you can apply that knowledge right away and get the maximum out of this book. The exercises are useful and don’t take much time either.


The FU Money Formula For Success

Maye you are thinking “this sounds nice and all but how do I get my FU money? How do you make so much money that you don’t have to care about other people’s opinions never again? What would it mean to for you to live life on your own terms? To do everything you want, anytime you want.

When you have that FU money, you never need to work for a boss again. You could travel the world. Or sit by the beach with fancy drinks each day.

The important thing about FU money is this: you have to know exactly what your desired lifestyle looks like. Because this can be different for everyone. Some might need a million dollars to achieve their it. Some maybe less. There is no exact number attached to FU money – because after all, it’s about living life on your own terms.

Now, you can download the book for free and read it anytime. But to give you an idea of what it’s all about, let me go over the basic FU money strategies. There are 8 myths that actually keep you from making your FU money. Then there is the FU money mindset you need to adapt. Finally, the last part of the book is about FU money businesses.


What Are Others Saying About FU Money?

FU money became a bestseller and sometimes gets compared to “rich dad poor dad”. But don’t take my word for it, check out what other people are saying.

“I trust Dan Lok to help me take my success, business, and life to the next level” 

Brandon Carter – Author, CEO,

“Thought-provoking! Entertaining! Mind-blowing! His ‘Tony Robbins meets Dr. Phil ’ style is bold, brash, but right on target if you want to know what it really takes to retire young and retire rich. ” 

Shane Goldberg – CEO of photoshopzoo.com

“Dan Lok is, without a doubt, one of the most ingenious and innovative marketers I’ve ever come across… and one of the few people whose advice I trust. Listen to what he has to say… THIS guy will help you make a Quantum Leap in your business.”

Daniel S. Peña, Sr.Founder and chairman of the guthrie group

“Dan Lok’s teaching is awesome because he has no BS. Everything is right to the point and everything he teaches, you can apply it right to your business!”

Amy Lau – Independent Brand Partner, Cerium International

“Dan Lok has an extraordinary way of capturing people’s attention through the written word. Dan knows writing and he knows marketing. Most importantly, he is a man who can do exactly what he says he can do, do it exactly when he says he will – and do it with absolute integrity and honesty. If you want to Make It BIG in business, Dan Lok is your man. He has my highest recommendation.

Frank McKinney – International bestselling author,

“I remembered being so inspired by Dan Lok..The Impact you can have on someone is pretty incredible. Dan impacted me greatly!”

Stefan James – World Famous Internet Marketer, Founder of Project Life Mastery

“The whole idea of F.U. Money will be a powerful paradigm shift for most people. Dan is blunt, outspoken and brutally honest. You’ ll learn more practical ideas on how to make more, work less and enjoy life in this book than in any other single source. This book is a must-read.”

Dave Debeau – President of results enterprise Inc.

Myths That Keep You From Making FU Money

Nearly all successful people got where they are because they went against the grain. Think about it,if conventional wisdom would make you rich, then wouldn’t everyone be rich? Go to school, get a job, work till you are 65, play it safe. That’s the common advice we hear.

But that’s not the FU money lifestyle. Why should you only have a life after you are 65? Why not right away? I say go against conventional wisdom and live the life you want as soon as possible.


Myth #1 Money Can’t Buy Happiness

The first conventional myth that is holding you back from making your FU money is this. Broke people tell themselves “money can’t buy happiness” to feel better. But from my own experience I can tell you, poverty doesn’t make you happy either.

Rich people, they look quite happy to me. Why? Because they have the freedom to do what they please. They live life on their own terms. So I would say having money would make you very happy.

Myth #2 Rich People Are Assholes

There is this common idea that rich people are assholes. They can’t be rich and nice, right? Nobody can have it all. The truth is there are rich people who are nice and rich people who are assholes. Same goes for broke people.

Money doesn’t change you. It amplifies what was already there. So when a nice person gets rich, they only become nicer. When a horrible person becomes rich, that will amplify too.

If you continue thinking that rich people are bad, then you will never become one of them.

Myth #3 You Can Afford To Wait

Most people act like they have eternity on this planet. When in fact, your time to make your fu money is very limited. Can you really afford to wait?

The interesting thing is, most people in North America will become millionaires at some point in their life. But most only do when they are in their 60ies or 70ies. So they never got their FU money, they worked all their life. Now they are old and probably too exhausted to live life to the fullest.

So becoming wealthy isn’t about hitting one million dollars someday. It’s about financing your desired life as fast as possible. So you can live life on your terms right away. You actually can’t afford to wait.

Myth #4 You Have To Be Lucky

Broke people rely on luck to get rich. They buy lottery tickets and wish for a miracle – instead of just getting up and doing the work. Do you know the odds of winning in the lottery? For single state lotteries, it’s 18 million to one.

“According to Space.com, you are 450,000 to 3 million times more likely to die in an asteroid collision in the year 2029 than to win the lottery”

So relying on luck to get your FU money isn’t an option. But it’s also the reason why only a few people ever reach their goals. Going after what you want is hard. It requires work. Most people would rather sit on their couch and watch Netflix.


Myth #5 You Have To Be A Cheapskate

Conventional wisdom in the financial world looks somewhat like this. Save every penny. Don’t get that Starbuck coffee in the morning. Life small so you have money for your retirement. Don’t buy expensive gifts for your partner. Stay at your job and put some money in a mutual fund.

Living like that will never get you to a life on your own terms. It’s a life of scarcity and limitations.

Now I’m not saying you shouldn’t save any money – you should. What you shouldn’t do, however, is keep your money tight, when you actually want more from life. What can you do? Focus on increasing your income. Find ways to detach your income from your time. You might want to look into what I call “high-income skills.”

Myth #6 You Have To Get Rich Slow

When people hear “get rich quick” they instantly become skeptical. They think they have to play it save and get there slowly. But the truth is, safety is an illusion. People who invested in the stock market, though it’s safe and the best way to get rich – until the stock market crashed.

Most wealthy people I know made their fortune within 3-7 years. They did so through businesses or investments. When you are only starting out, the best way to go about it is this:

  1. Develop a high-income skill
  2. Build a scalable business (a business that depends less on your time)
  3. Focus on high-return investments


Myth #7 You Have To Work Hard To Make Money

Conventional wisdom would like you to believe that money has to be earned the hard way. It’s even in our language “don’t use your hard-earned money on XYZ.” When you trade your time for money, then your money is earned the hard way.

To get easy money, your time and presence aren’t necessary. For example, you could have an online store and sell things there. As long as you believe that you have to work hard to make money, it won’t get easy. Getting your FU money is all about your mindset.

What would you rather have? A life on your own terms or a life where you have to trade in your time? Don’t let your beliefs limit you.

Myth #8 You Have To Be Perfectly Ready

Now most people, wait until they are ready. The problem is, you are never fully ready. Waiting until all is perfect will only get you into “analysis paralysis”. It makes you unable to act.

Just start, even if you don’t know yet how to do it. To get to success, you probably have to fail a few times. Why? Because you learn from your mistakes. Failure is valuable feedback.

Now, this is only a brief summary of the 8 myths that I address in the FU money book. Removing the limiting beliefs is essential so you achieve your “enough is enough” money fast. What’s more, the chapters after that tell you exactly which mindset to adapt instead. Being wealthy goes hand in hand with a wealthy mindset.


The FU Money Mindset

As I said, FU money isn’t for everyone. Why? Because getting there is tough. And in the book, I didn’t censor myself. I speak my mind without any fluff.

When you want to live life on your terms, fulfill your dreams, provide for your family, buy your dream car – whatever it is – you probably have to change a few things.

When all your friends are broke, you might need to stop listening to them. Or stop hanging out with them altogether.

You also need to learn to take ownership. When your life sucks, it’s probably your fault. It’s a hard pill to swallow, but all rich people take ownership. Broke people, they blame others. People who want to reach FU money, find out what they are doing wrong, take ownership and learn more.

To get your FU money, you also have to be an action taker. When you check out the book I will tell you about my friend who was in a risky situation and still was able to buy his dream home. You have to do what most people can’t do. You probably have to make some sacrifices now, so you can live your life later.

With the right mindset, you will leave conventional wisdom behind and stop limiting yourself. You will develop unshakable confidence so that you can say “FU” to other people. People will try to bring you down. They will tell you you can’t do it. That’s why you need the confidence to do it anyway.

Want To Get Your FU Money?

Now, this is only a very brief summary of everything I talk about in the book. I’m convinced that reading the whole thing and doing the exercises can be a paradigm shift for you. What would it mean to you, if you lived life on your terms, lived your dreams and not those of others and got so rich you’d never have to care about money ever again. It would give you absolute financial confidence and the freedom to do what you want – when you want it, how and with whom you please. Download the free ebook or audiobook here.