Have you been wondering, how much do copywriters make? Have you always been curious how much money a copywriter really earns?
The first thing you should know is that copywriting is such a well-paid profession, that many copywriters earn higher hourly rates than lawyers do.
Great copywriters can simply name their price. They don’t have to price their copywriting services based on the industry-standard rates if they really are that good at what they do.
The truth is that although I can give you some ballpark figures, which I will later in this post, the answer to the question How much do copywriters make? greatly depends on each individual copywriter’s strategy, and how they use their written words.
When I refer to a copywriter’s strategy, what I mean is: What is their niche industry of focus? What type of copywriting do they do? Who do they write for? How do they pitch? How much effort are they putting into mastering this craft? Who did they learn the skill of copywriting from?
Of course, it also depends on how skilled the copywriter is and how much natural talent they have for persuasive writing. Copywriters who have learned from a master or who have a background in sales will do better. After all, copywriters are closers in print.
Don’t underestimate what you can do with a pen. The power of the written word will surprise you when you become a copywriter. Copywriting is persuasive text that evokes emotion in the reader, and compels the reader to take action after they finish reading, such as by purchasing something.
How Much Do Copywriters Make?
I want you to imagine that you are a copywriter who learned the skill from a master, and went on to write copy for a powerful executive. Your copy helped his company start doubling their monthly revenue. You wrote a landing page with such compelling copy that their conversion rate doubled. This powerful executive immediately gave you a raise, more projects to work on, and wrote you a glowing testimonial about how your copy significantly increased their revenue. From word-of-mouth referrals, and from using his testimonial when you pitched other clients, you started building up your client list until suddenly, you were earning over $10,000 per month.
But what about on average? How much do copywriters make? Surely not everyone is making $10,000 per month?
Some copywriters are making a healthy full time income, working only a couple hours a day. If they charge a flat rate per project, such as $300 per project, and they complete one project per day which only take them a half hour, one hour, or two hours to complete – they’re doing pretty good.
And there are many copywriters out there who do exactly that.
However, there are also copywriters making 5 figures, 6 figures, even 7 figure incomes.There are also copywriters making 5 figures, 6 figures, even 7 figure incomes. Click To Tweet
Why Do Some Copywriters Earn 6 Figure Incomes?
Perhaps before, you were wondering, How much do copywriters make? And now, you’re probably wondering, Why do some copywriters earn 6 figure – and even 7 figure incomes? It’s because they understand that they are not in the writing business, they are in the revenue generating business.
Companies will pay an obscene amount of money because the copy being written brings in leads, customers, sales and revenue. Put yourself in the shoes of your client. Imagine you are a business owner. If you spent $500 on a page of copy (on a landing page, for example) and you got $50,000 back, of course it’s a no-brainer that you’d be willing to spend that kind of money on a copywriter.
People don’t understand the power copywriters have with their written words. They don’t understand that copywriters are the silent rainmakers.
People don’t understand the power copywriters have with their written words. They don’t understand that copywriters are the silent rainmakers. Click To Tweet
Copywriting Will Always Be In Demand
Copywriting continues to be one of the highest-paid and in-demand professions in the world, that very few people know about or understand.
We don’t really think about it. Every email promoting something, every ad on social media, and every landing page. Or every description on an eCommerce website that compels you to buy something. Copywriters wrote all those things.
Copy is everywhere.
Copywriting will always be in demand
Companies continually need copywriters to help them craft compelling copy – sales copy – that motivates their prospects to take an action. Sometimes that action is to buy something. Other times it’s to download something, book a consultation, get a free demo, etc.
Types of Copywriters
There are many types of copywriters including SEO copywriters, direct-response copywriters, social media copywriters, product descriptions copywriters, website copywriters, and more. We’ll discuss some of those in more detail later, but for now, I’d like to focus on 3 more broad types of copywriters, and which of them makes the most money:
- Business copywriter. Writing copy for their own businesses. They write the copy for their own products and services.
- Agency copywriter. Writing copy for marketing agencies or advertising agencies who have clients already in place, and the copywriters are the silent rainmakers, hiding behind the scenes helping their clients make money.
- Freelance copywriter: Writing for businesses, entrepreneurs, and companies.
Should Business Owners Write Their Own Copy?
One of the types of copywriters I just mentioned was a business copywriter who writes their own copy. The truth is, business owners should not write their own copy. Even though a business owner knows their product or service like the back of their hand, that doesn’t mean they know how to write about it properly. Even if they’re a great writer and they know how to describe their product, they should still hire a professional copywriter.
Business owners who write their own copy could lose money. Hiring a professional copywriter means that they’ll have someone who knows how to write persuasively sell their product or service in writing.
Writing copy for marketing agencies or advertising agencies who have clients already in place can be a lucrative avenue for copywriters to earn real money. Copywriters often work for these big ad agencies remotely. In this scenario, copywriters are the silent rainmakers, hiding behind the scenes, helping their clients make money.
The best copywriters work at some of the world’s top advertising firms, marketing agencies or technology companies. Copywriting generates hundreds of thousands of dollars in profit for these large companies. So, of course the copywriters for these big companies are very well-paid.The best copywriters work at some of the world’s top advertising firms, marketing agencies or technology companies. Copywriting generates hundreds of thousands of dollars in profit for these large companies. Click To Tweet
Freelance copywriters work remotely and have a large variety of clients. Rather than only working for one big ad agency, freelance copywriters will write for different types of businesses, companies, entrepreneurs and public figures.
Freelance copywriters will often do their work from a coffee shop, happily working on the copy of whoever is their top-priority client that day with urgent copy needed.
Now, where can you learn the skill of copywriting and become a silent rainmaker?
Now, the good news is that you don’t need to go back to college. You don’t need a formal education to learn copywriting or a 4 year degree. But you do need someone to show you the ropes. There’s a system you need to learn from a master. That’s why I created the High-Income Copywriter Certification Program.
If you’ve been following me for awhile, you’ll know that my first high income skill that I learned was copywriting. That was the skill that transformed my life and changed my family’s life.
If you enroll in the High-Income Copywriter Certification Program, you’ll join me on a 7-week journey that could change your life. I’ll personally mentor you and take you from What is copywriting? To becoming a high-income, in demand copywriter.
If this is something you’ve been thinking about – wanting to become a copywriter and wanting to learn this lucrative skill – and you’ve been waiting for me to teach this particular program, waiting for me to transfer this skill to you. Now is the time.
We only teach this program a few times per year, and the new season is starting very soon. Check out the free preview by clicking here.
Types of Copy
Various types of copy can come with various price tags. Let’s discuss a few different types of copy, and what a copywriter can charge to write that type of copy:
Email sales letters
How much do copywriters make when they’re writing promotional emails for clients? Rates for emails depend greatly on the content, and the size of the company you’re writing for. WebFX reports that copywriters charge anywhere from $35 – $2,000 per email. That’s quite a range, right? It’s because prices depends on the client’s budget, the client’s specific needs, and the writer’s specific skills and experience.
Emails that are meant to drive sales and generate sign-ups or revenue are worth spending money on. Copywriters will typically provide a quote
Social Media Copy
Copywriter rates for brand-oriented content are one of the more difficult types to price. (Copywriters oftentimes charge a flat rate for this type of copy.) For social media, teams require writers to output a certain number of posts over a period of time. For ad copy, pricing is generally a function of expected engagement. More experienced writers often cost more because their words are more compelling to prospects. Ad copywriter rates are frequently between $25-350 per ad according to WebFX.
Ad copywriting costs should be dynamic if campaigns are successful. Part of paying a copywriter equitably involves increasing pay if your engagement (and therefore your sales) increase. Pricing can be an awkward conversation to have, but it’s one that must be had. When copywriter rates go up, it’s usually a result of more experience and therefore greater effectiveness.”
Know the Industry-Standard Rates for Copywriting
How much do copywriters make, on average? What are the industry-standard rates for copywriting services? This is a tough one, since copywriters generally choose their own pay rates, and that rate will vary depending on the writer. Copywriters who lack self-confidence in their own abilities and undermine their own value, might low-ball their clients and offer very low prices. Other copywriters who know they’re great at what they do, and understand how in demand their skills are, might charge an insanely high fee for their services.Copywriters who know they’re great at what they do, and understand how in demand their skills are, might charge an insanely high fee for their services. Click To Tweet
However, for certain copywriting projects such as a standard 5-page website, there are base line standards to go by. Normally, it will cost about $2,000 – $3,000 to get a standard 5-page website written by a copywriter. The cost varies depending on if the copywriter is writing it from scratch, or editing web page copy that was poorly written by someone else.