Why do you want to become a copywriter?

I’m guessing you’ve found out that copywriting is one of the most lucrative jobs out there. Without requiring a college degree.

You may have discovered this job allows you to work from anywhere and be your own boss. Many copywriters can earn a six-figure income, even working part-time.

Many high income copywriters started closing big-ticket offers when they were first starting out, with little or no experience. Click To Tweet

Copywriting is a skill that’s in high demand, so it won’t be too hard to get clients – even without years of experience.

But how do you become a copywriter with no experience?

You don’t need a college degree or formal education to become a great copywriter. However, it’s a good idea to take a short course, or work with a copywriting mentor.

You’ll need a knowledgeable mentor, coach, or consultant who is a skilled copywriter, so they can transfer their knowledge and skills to you.

Below are some more of my top tips on how to become a copywriter with no experience:

Choose One Niche Market To Start With

If you want to know how to become a copywriter, the first step is choosing your niche.

Your potential clients will want to know your expertise, and what you specialize in. Why? Because they’re looking to hire someone who specializes in their specific industry.

When you focus on one niche industry, you’ll get to know your target market better. The better you know who you are writing to, the better copywriter you’ll become.

Choose an industry that you’re passionate about, and knowledgeable in.

For example, the fitness industry might be a good niche for you if you already know a lot about health and fitness. By choosing a familiar niche, you’ll better understand your potential clients and their customers faster.

When looking at various gym’s websites you may notice the copy on their website isn’t well-written. You might think to yourself, Who would want to go to this gym after reading this poorly-written copy?

Maybe you see a call-to-action on their website to join, but it isn’t a very persuasive call-to-action. By choosing a particular niche, you can better serve your clients, faster.

An added benefit of choosing one niche has to do with your testimonials.

Imagine a gym in Texas gives you a great testimonial. You re-wrote their website copy and helped them bring in new members.

Now, imagine you re-wrote a tagline for a gym in Los Angeles. The Los Angeles gym gave you a raving testimonial and the increase in new members after working with you.

After reading those testimonials, it is likely that other gyms will also want to hire you. If your testimonials come from unrelated industries, they may be less interested in working with you.

Once you’ve figured out your niche, stay focused. Don’t get distracted by other potential industries too soon.

Don’t Get Distracted By What Other Copywriters Are Doing

Stay focused on your niche so you can position yourself as an industry expert.

You also want to stay focused on the specific type of copywriting you specialize in.

For example, you might excel at improving landing page conversion rates by improving landing page copy. This is known as direct-response copywriting.

The goal of direct-response copywriting is the customer buys immediately after reading the copy.

Or, you might excel at writing compelling email newsletters that drive traffic to your client’s website. Either way, focus on the type of copywriting you’re best at, without getting distracted.

When it comes to personal productivity, David Allen is one of the most influential speakers.

You can do anything, but not everything.

– David Allen

I often see this simple yet profound quote, framed on the wall in fellow entrepreneurs’ offices. That’s because it holds such truth and wisdom in its concise 7 words.

By prioritizing your niche and staying laser-focused on it, you’ll be more productive.

So maintain your focus, become an expert, and diversify from there.

Make Your Prospects An Offer They Can’t Refuse

Make it easy for your prospects to say “Yes” by making them an offer they can’t refuse.

Don’t complicate your offer or confuse prospects. Ensure that your offer is very simple.

What’s the best way to make it easy for your prospects to say yes?

Explain the value of your copywriting services in simple words they’ll understand.

Show them you understand their brand, and have done your due diligence.

You could say, “I took at look at your landing page. The product you’re offering is great, but how are sales? I saw some areas of improvement on your page. If I re-worked the copy, I could potentially double your conversion rate, and double your sales.”

Nothing about that sounds complicated or confusing. It simply sounds like if they hire you to re-write some copy, their revenue could double.

Another great way to make it easy for your prospects to say yes, is to take the pressure off of them.

Try saying, “How about I re-write your landing page copy, and if you don’t like it, you don’t have to pay me. You only have to pay me if you like what I create, and you use it.”

Doesn’t that sound like an offer they can’t refuse? It’s easy for your prospects to agree to an offer like this, because they aren’t pressured into hiring you.

They get a free look at your services, without having to promise to pay. And, since it doesn’t take that long to rewrite a landing page, it’s okay if they say no to you.

You needed the practice anyway, because it’s beneficial to practice your skill.

Believe in your skills. Believe that they will say yes, and consider this a chance to prove yourself.

Earn While You Learn

Copywriting is a skill you learn by doing.

You don’t have to wait until you’re a highly skilled copywriter to start pitching clients.

Your first client might surprise you by telling you that their sales tripled after you re-wrote their copy. You just never know.

You’ll learn by writing. You’ll learn by working with different clients. And you’ll learn by getting client feedback.

Decide That You Want To Master This Skill, No Matter What

Make a decision today that you are committed to mastering the skill of copywriting. When you’re learning how to become a copywriter, the key is to learn.

Any negative feedback from a client is you learning what doesn’t work. Positive feedback is you learning what does work.

The continual trial-and-error is the key to mastering this skill.

Photo credits: Paolo Bona / Shutterstock.com

If you decide that you want to master this skill, that means you won’t get discouraged.  You’re deciding to view failure as a positive learning experience, that you won’t give up.

Copywriting is a skill that anyone can learn. When I say anyone can learn it, I really do believe that.

You don’t have to be a great writer to become a successful copywriter. I flunked English, but I still became a successful copywriter.

With help from a great mentor, I learned the skill of copywriting. Then, I practiced the skill, and I ultimately mastered it.

I was soon earning over $10,000 per month as a copywriter with very little experience.

How To Become a Copywriter: You Need Skills Training, Not a College Degree

To become a successful, high income copywriter, you need skills training – not a college education.

The Freelancing in America survey found 81% of freelancers find skill-related training valuable. A perfect example of skill-related training is my Copywriting Secrets program.

Freelancers understand the importance of updating their skills to keep up with the evolving marketplace. 70% of the freelancers surveyed stated they updated their skills in the last 6 months.

If you’re nervous about joining the gig economy and becoming a freelance copywriter, don’t be. The data shows you how common it is to start something new. 74% of today’s freelancers started freelancing less than 5 years ago. 

To become a successful, high income copywriter, you need skills training – not a college education.

Yes, You Can Get Copywriting Jobs With No Experience

Copywriting is a skill that sells itself if you’re good. That’s why your level of experience doesn’t matter that much.

How can you get copywriting jobs without any work experience? It’s simple. First, you learn the skill. Once you learn the skill of copywriting, your confidence will grow.

You’ll know your skills are good enough to start working with clients, even if you have no work experience.

Remember that the first thing you should do after learning the skill, is to choose your niche. Then, you have to bravely go after clients who fit your chosen niche.

Earlier, I used the fitness industry as an example niche. Remember how I suggested looking at various gym’s websites to see if their copy is well-written or not? Don’t be afraid to call or email that gym and politely insult that copy.

Offer to make it better. Explain the advantages of using more persuasive language. Copywriting is persuasion in writing, after all. Or, as I like to say, copywriting is closing in print.

Even without experience, you could land clients by offering to rewrite their copy. Explain that if they like what you’ve done, they can hire you and use the improved copy you created.

Another example is online advertisements. Look around at companies in your niche. Do you see any that are spending money on online ads that are not compelling?

Perhaps you could do a better job writing that ad. Contact that company, explain why their ad copy isn’t converting and offer to write something better. Take a chance and see what happens.