Have you recently decided that you want to be self-employed and get into copywriting, but you’re wondering how to get copywriting clients?
If you’ve been following me for awhile, you know that copywriting was the first high-income skill I learned. In my 20s, I was earning over $10,000 per month as a copywriter with little experience.
The reason why copywriting is such a lucrative career is because it’s what I refer to as closing in print. Businesses pay top dollar for copywriting services, because a highly skilled copywriter has the ability to persuade their target audience to take action (ie. buy their products or services) using written words.
Copywriting is persuasive writing, and if a copywriter creates sales copy with strong emotional triggers and a compelling call-to-action, the copy itself can be enough to convince a prospect to buy.
What Are The Perks of a Copywriting Career?
One of the major perks of choosing copywriting as your career path is that it’s a job that allows you to work remotely and be self-employed.
You could be a digital nomad, traveling the world with your laptop in tow, completing projects for your copywriting clients from all over the globe.
If you’re in a traditional 9-5 job that you hate, you could finally quit that job and become a self-employed freelancer.
Speaking of freelancing, copywriting is one of the most in-demand freelance skills in today’s digital economy. The fact that copywriting is a skill in high demand means that figuring out how to get copywriting clients won’t be too much of a challenge for you. That’s definitely a perk of becoming a certified copywriter.
Another bonus of choosing copywriting as your career path is that it can be an extremely lucrative career. Copywriting is a high-income skill. Copywriters get paid more than regular freelance writers.
Copywriters often make more money in half an hour than their friends earn during a full 8-hour work day.
And, if that weren’t already enough perks, another big perk is that you don’t need a college degree or any formal University education to become a high-income copywriter.
How to Get Copywriting Clients With No Experience
If you don’t have experience copywriting, don’t worry. Clients don’t solely value experience. They also value proper training, as many copywriters are untrained. Often, if clients see that you are a certified copywriter who has been trained, that training will compensate for your lack of work experience.
There are other redeeming qualities that can compensate for your lack of experience as well. These qualities include research skills, fresh ideas, passion, self-motivation, trustworthiness, enthusiasm, work ethic and professionalism.
If you have gone through copywriting training and you also possess some of these positive attributes, prospects will often hire you despite your lack of experience.
Before you can begin a career in copywriting and get copywriting clients, however, you’ll first have to ensure your copywriting skills are up to par. You need to be trained. Before you seek out training, you may want to decide what type of copywriting you want to do.
Choosing Your Copywriting Niche
One of the smartest things you can do as a beginning copywriter is to decide on a niche. The moment you specialize in a particular type of copywriting, you’ll immediately be more attractive to potential clients. Why? Because clients don’t want to hear that you can do “any type of copywriting”. You position yourself as an expert by specializing in a niche type of copywriting.
Yes, it’s good to get trained on all types of copywriting, so that you’re versatile. However, you should still choose a niche to focus on.
When choosing which type of copywriting to specialize in, you want to make this decision based on a few different factors. You want to choose a niche that suits both your personality and your skill set. Additionally, you’ll want to select a type of copywriting that is highly sought-after. Which types of copywriting attract the most clients? Let’s go over some of the top copywriting services that attract high-paying clients:
What Types of Copywriting Attract The Most Clients?
Below are some of the specific types of copywriters that attract the most high-ticket clients:
Social Media Copywriters
The role of a social media copywriter is very versatile, so it never gets boring. Almost every business has social media, so you’ll never have to worry about how to get copywriting clients. The demand is everywhere.
One day, a client might ask you to write a script for Instagram story marketing. Or, you might be asked to write social media content, such as captions for Instagram or compelling tweets for Twitter.
A very popular request will be writing copy for Facebook ads. Social media copywriters are highly sought-after because they are familiar with the very complex Facebook advertising policies. Social media copywriters know how to write Facebook ads that will get approved, and convert viewers into customers.
Website copywriting will always be in high demand because every business needs a website, and business owners know that paying for good website copy is in their best interest. Why? Because really good website copy will convert website visitors into actual customers.
A website’s ‘About’ page, for example, is very important for the buyer’s journey. Reading a well-written and engaging ‘About’ page can help increase a business’s sales. The ‘About’ page should utilize storytelling and emotional triggers.
SEO stands for search engine optimization. Many business owners know that if they hire an SEO copywriter, their visibility on search engines will improve, which increases their traffic. More visitors mean more potential buyers. Neglecting SEO best practices in copy can result in less sales.
SEO copywriters are trained in SEO best practices such as keyword research. This involves researching keywords that are highly searched on search engines like Google. From there, the SEO copywriters properly distribute those strategic keywords into the copy that they produce for their clients.
This is an extremely valuable service, which is why companies pay top dollar for a skilled SEO copywriter.
What is Sales Copywriting?
Another type of copywriting you can make a lot of money with and attract clients with, is sales copywriting. The above types of copywriting just discussed are all types that often involve some sales copywriting skills. Social media copywriting, for example, is often crafted with a call-to-action at the end, prompting social media followers to purchase something.
Sales copywriting at its core, however, is typically creating compelling landing pages with a persuasive call-to-action. The sales copy on most landing pages leads to a button where the reader can click to buy the offer they just read about in your copy. This is a form of direct-response copywriting, where the copy is intended to prompt the reader to take immediate action.
The desired action is typically to purchase a product or service. The point is that you’re writing with a purpose, and that purpose is to sell something.
I recently paid my copywriter $5,000 to create a single landing page for one of my products. That’s how lucrative it can be to learn how to write sales copy.
Email marketing involves sales copy, too, if the email newsletter is meant to sell an offer to a company’s email list.
Sales copywriting is not taught in school, but it’s a skill that anyone can learn. It is nothing like academic writing. In essence, writing sales copy is writing how you talk. The style is conversational, engaging, and persuasive. You’re trying to speak your target audience’s language, so that you can convince them to take the desired action.
When figuring out how to get copywriting clients, you probably thought about pitching various businesses. If you explain to a business owner that copywriting services (such as email copy, landing page copy and social media copy) can generate more sales, you’ll get them listening.
How Can You Stand Out From Other Copywriters?
If you’ve been wondering how to get copywriting clients, you’ve probably also been wondering how to stand out from other copywriters. Your potential clients have options, as many people are offering remote copywriting services online.
The best way to stand out is to become a trained and certified copywriter by taking my High-Income Copywriter Certification Program. In just 7 weeks, I will teach you all about copywriting. In my program, I don’t just equip you with the high-income skill of copywriting. I also teach you how to get copywriting clients.
Once you’re a trained and certified copywriter, another great way to stand out is to offer value upfront.
When I was a beginner copywriter, I pitched big company executives and offered value upfront. How did I do this? I simply revised or re-wrote one of their existing advertisements or sales pages, and told them that I went ahead and improved their sales copy. I told them that if they didn’t like my revised version, they didn’t have to use it and they didn’t have to pay me for it. This technique of offering value upfront and demonstrating my copywriting skills from the get-go, helped me stand out as a beginner copywriter.
Getting a copywriting mentor is another way to get advice on how to stand out, as master copywriters know what worked for them. They know what helped them stand out, and they can share that exclusive information with you.
Copywriting is a High-Income Skill
As you know, a high-income skill is any skill in high demand that you can earn $10,000 per month with. $10,000 per month is a healthy, six-figure income.
Many copywriters earn six figures working part time hours, which sounds hard to believe, but it’s true.
The reason why copywriting is a high-income skill is because copywriters are in demand, and businesses are always looking for people to help them increase their revenue. Copywriters write revenue-generating copy, so their skills are worth paying top dollar for.
There’s a massive demand in today’s marketplace for good writers, especially good copywriters.
Many copywriters not only earn a high income, but also get paid in the most desirable way: Via retainer.
If you’re looking into potentially learning copywriting, and you’re wondering how to get copywriting clients, you might also wonder how you’ll be paid. One of the best ways to utilize your copywriting skills is to find a high-ticket client, which is any client who can afford to pay premium prices. They’ll often set up a monthly retainer fee, to secure your copywriting services.
Even if you just find one long-term, high-ticket client, you could end up with an annual retainer agreement for copywriting services that sets you up for financial confidence.
The Half Hour Work Day
The beauty of copywriting is that most of the copy your clients will ask you to write will be short and concise. It therefore won’t take long to write.
While many freelance writers get paid per word, or get paid more for longer pieces of writing, copywriters are different. Copywriters make more money with fewer words.
Short-form copy pays well, and it is quick and easy money for a skilled copywriter who has been professionally trained in writing short-form copy.
Some of your clients will pay you to write compelling company slogans or taglines, or very short and concise sales copy. Other clients might pay you a lot of money to write a few short Facebook ads, or a concise email newsletter.
Some of these projects only take 10 minutes of your time, but pay hundreds of dollars.
Do you see now how you can make more money, faster, writing fewer words?
Some of my students will find that they’ll make more money working just half an hour per day, than their friends who work 8 hours per day earn at their full time, corporate jobs.
Do you know why copywriters don’t charge by the hour? It’s because clients don’t pay copywriters for their time, they pay for their skill. And the more skilled you are at copywriting, the faster you’ll be able to finish writing an email newsletter or a Facebook ad. That’s why many copywriters earn a full-time income working only half an hour or an hour per day.
How To Get Copywriting Clients Online
You might be wondering, What are the best websites to get copywriting clients for remote work? Many freelance copywriters use online freelancer platforms such as Upwork and Fiverr to find clients, but the truth is, there’s a better way.
A platform that specializes in copywriting services such as Copywriters.com is the best way to find high-quality copywriting clients. If you learn the lucrative skill of copywriting through my 7-week High-Income Copywriter Certification Program, you’ll have the opportunity to advertise your copywriting services on Copywriters.com.
Very few copywriters have access to this platform, because you have to make it through a 7-week training program and a hand-selected interview, first. It is here that you’ll find long-term, high-ticket clients for your copywriting services.
Are You Ready to Learn The High-Income Skill of Copywriting?
If you’re ready to learn the high-income skill of copywriting, let me tell you about my new High-Income Copywriter Certification Program. My 7-week program doesn’t just equip you with copywriting skills. The program also helps you get copywriting jobs, so you don’t have to worry as much about how to get copywriting clients. Sometimes I even refer clients to my copywriting students. If you’re ready to start earning a real income, click here to reserve your spot in the next season of my High-Income Copywriter Certification Program.