At some point in your life or career, you’re going to have to sell something. Whether it’s for your personal or professional life and it’s a question we tend to ask – how to improve your selling skills?
To be a successful salesperson, you need a particular set of skills. And if you’re a freelancer or a young entrepreneur, most of the time you would lean towards being the “Mr. Nice Guy”.
Well, let me tell you this…
Sales processes keep evolving. While great salespeople have several habits in common – the sales profession has some pretty radical changes. For example, technology is transforming the profession.Technology is transforming the profession – to win at selling, sales professionals much acquire a certain set of selling skills Click To Tweet
In today’s sales game – the customer is king. To win at selling, you must acquire a certain set of selling skills. Fostering a discussion that uncovers their needs will help give them the right solution to their problems.
If you notice, there are many selling skills out there that you can learn to improve yourself from brilliant mentors.
With the internet at our fingertips, your customers have the ability to basically change the whole evolution of the buyer’s journey.
Now, when that happens, what do you do?
The shifts in behavior should be taken seriously and if you’re a freelancer, you need to constantly be on the lookout for new ways and unique skill sets that could improve your selling skills.
Now, before we get into the points of how to improve your selling skills, I want to share this video with you about 5 most powerful sales questions.
Attend Sales Training
A global sales training organization discovered that a client who went through sales training closed 15.2% more deals – according to a case study by Rain Group.
On top of that, the profit margin on sales-won improved by 12.2%.
That’s why, with these constant shifts in behavior, it’s a must to improve your selling skills.
The best thing about selling skills is that it’s one of the jobs that won’t be replaced by artificial intelligence (AI)
With that said, can you really expect any return on investment (ROI) from your sales training?
The effectiveness of sales training for an organization or a sales professional may include several factors. Such as the competitive economic and market condition.
To help answer that question, here is a research report by Sales Readiness Group (SRG).
The global market for sales training is estimated at $2.54 billion in 2017 – this research consists of 287 sales professional in the business to business (B2B) roles – exploring how they see the value of receiving sales training.
So, how can you improve your selling skills, especially for freelancers that are too nice to clients?
According to HubSpot, the top sales challenges are at 22% for “building a case for change”, 14% of the survey responded – gaining appointments is the biggest challenge they face in prospecting efforts.
That’s why, as a sales professional or a freelancer, you need to leverage the right selling skills at the right time to perform and close deals effectively.
The thing is, a good salesperson is also a copywriter.
Sometimes, you need to use your written words to compel your customers to get their attention – only then the prospecting starts. It’s like “breaking the ice with your written words”
So, how to improve your selling skills?
Find A Good Mentor
One way is to find a good mentor but how to find a mentor? Let’s not talk about a good mentor because, in reality, there isn’t any good or bad mentor.
No one can waste their time when it comes to improving yourself. Therefore, working with a mentor or obtain coaching can drastically improve your selling skills.
In a study from CSO Insights – when you get a mentor to coach a certain skill, 94.8% of sales representatives meet their quota.
So, if you’re a sales rep reading this article, work with your manager to seek mentorship in improving your selling skills.
Whereas, for freelancers and business owners…
By acquiring a mentor – it might give you that drastic change and improvement in your return on investment.
I always tell my mentee; anyone can be a salesperson but not everyone is closer. Closing is a crucial skill in business and as I said in the beginning, at some point, you’re going to have to sell something – personal or professional life.
Having the right mentor can be a very powerful tool for improving your selling skills.
Let me ask you a question. When you don’t know who to look for, how will you search for a specific mentor?
Take this article, for example, you’d probably search for “how to improve your selling skills” or maybe, you search for “improving your sales skills”.
Watch this video on 3 ways to find a mentor.
So, when approaching a mentor, remember to add value before asking anything in return – don’t be afraid to ask.
Even though I said that you have to understand that a mentor’s job is not to bring money to your table – it’s to guide you.
With that said, don’t ask for help with a sense of entitlement.
Invest in yourself by acquiring sales training – that will help you find the right mentor for yourself.
A Roleplay A Day Keeps Poverty Away
Now, let’s say, you’ve invested in yourself with some sales training and you’ve gained some new selling skills.
What are you doing to maintain that motivation?
Those who have invested in themselves in being my mentee with High-Ticket Closing University would know this…A roleplay a day keeps poverty away Click To Tweet
Just like any other selling skills, you need to practice. That’s why staying in the loop of motivation is of utmost importance for any sales professional.
You can role play with anyone – It can be with your partner, friends or family members. Roleplay is an important element if you want to improve your selling skills. Why? Because the more you practice with different types of customers, the higher your success rate is.
On top of that, when you do a role play, you’re constantly looking for powerful words that help you seal a deal. Especially if you’re a business owner that’s in a business to business (B2B) role.Field sales are moving towards becoming a 60-minute teleconference Click To Tweet
And another thing that’s important about role-playing is practicing the tone of your voice. I spoke about the different types of customers – by mastering human psychology – it’ll be a fast and easy process when you seal a deal.
Now you must be wondering how exactly to perform a role-play or how to test your closing skills
Again, you can do this with anyone that’s around you. Your partner, friend or family members.
Since technology is transforming the profession, field sales are definitely moving inside and it’s becoming a 60-minute teleconference. As a result, sales professionals need to be effectively managing their time at sales calls using a telephone.
Objection Handling – Expect The Unexpected
“Your product is too expensive…”
“Let me think about it…”
When a prospect agrees for an appointment, it means, they have the interest to purchase or to know more about your product and service.
But most sales professionals, when they face an objection – normally they don’t continue. And when that happens, you might lose a potential customer.Improving your selling skills is not only to focus on your product’s features and benefits – it’s as a whole. Click To Tweet
Objection handling is the most crucial part of sales. Why? Because you don’t want to give your prospects a chance to say “no”. And if you don’t make the sale today, you will not make the sale tomorrow.
So, curating your perfect closing script to handle objections is by far the most important than any other selling skills you can learn.
Some salespeople even have an argument with their customers – pressuring them into backing down. Now, that’s not how a closer would handle an objection.
A closer speaks with finesse and if a prospect is not ready or does not fit its criteria – it’s okay to decline and let the sale go.
But then again, the whole objective is to close the sale. So how will your selling skills achieve that sale?
Communicate In A More Unique Way
Handling objections is not only about making a sale. In our day to day life, we come across many objections. For example, when you’re trying to get a client, basically you’re selling yourself.
To know how to communicate in a unique way puts you on top of the list with your clients or when you feel like having McDonald’s French fries for dinner. But your partner wants you to eat a bowl of salad – how to use your selling skills to get yourself out of that?
Do you see what I mean? In a way, that’s handling objections and when both individuals having a conversation about French fries and salad – you’re being a closer trying to close each other.
Does that make sense?A retainer agreement means that the client is agreeing to pay for your services in advance, thus retaining your services. Click To Tweet
Now, let’s talk about how can communication help with improving your selling skills?
Fostering Discussion To Uncover Their Needs
As I said in the beginning about; “fostering a discussion that uncovers their needs will help give them the right solution to their problems”
It means asking the right questions at the right time enables you to uncover a certain solution to their problem.
And when you’ve mastered this type of powerful communication, this also means, you can negotiate a retainer fee with a client.
As a freelancer, when you’re providing value to the marketplace – to know how to negotiate a retainer fee with a client is crucial.
That’s why I created this High-Ticket Certification Program. Because I know selling is a life skill and being closer, whether you’re a freelancer, an entrepreneur, a copywriter or even a digital marketer – It’s a skill you can acquire that can give you up to six-figure income.
You have to improve your selling skills as technology transforms its profession. Not forgetting, our sales processes keeps evolving every day.
And if you know how to write compelling words – that can be an added advantage to your selling skills
Salespeople Are Copywriters Too
Sales professionals aren’t vacuous portals anymore. They need to be an expert in “subject matters” and there are two areas they need to understand:
- The buyer
- Knowing your product and service at your fingertips
Given that, only then you will know what pressing issues the buyers are facing so that the buyer will then work their way to a purchase.
Buyers don’t like to be closed; Instead of rambling about your product and service to a buyer – help them. Therefore, to be a good closer, it’s more of a mindset than a skill. And many sales professionals are lacking that element.
As I said, selling is a life skill. I’ve mentored thousands of mentees from over 150 countries. Business owners, young entrepreneurs, freelancers, sales professionals and many more
Most of them have little to no knowledge that copywriting helps when it comes to selling. And copywriting was one of my first high-income jobs when I was in my twenties.In order to enhance your knowledge in selling skills – you must be able to write Click To Tweet
In today’s digital landscape, combining copywriting with your selling skills can help increase your close rates. Given that, much sales professional now uses email to communicate with buyers.
However, there are a few rules to keep in mind when it comes to copywriting.
The lesser you write – the better. And keep written communications short and sweet – K.I.S.S.
With that said, there are also some lazy writing techniques that actually make you sound more interesting.
Now you must be thinking of what those techniques are…
In one of my recent articles, I wrote about 7 lazy writing techniques and they are:
- Keep It Short and Simple
- Keep It Personal
- Be Specific
- Writing Powerful Words
- Online Writing Techniques That Sell
- Writing Headlines And Hooks
- The Power Of The CTA
Getting critiqued for some people may hurt their ego. However, if you don’t listen to feedback with an open mind. You might miss out on some criticisms on your performance.
Therefore, embracing your feedback is critical when you want to improve your selling skills.
It can be reviewing what you did well so that you’ll know what went wrong.
Now, what does this mean?
You see, giving yourself feedback or someone reviewing your work, especially when you’re doing a sales call can help improve your selling skills faster.
So, pay close attention to critiques and questions asked or given by that particular person. (The person who’s providing your feedbacks)Pay close attention to critiques on questions asked or comments given. Although it can be hard to hear, they are the most important lesson enhancing your selling skills Click To Tweet
For example – a film review. You might get a critique that your conversation does not flow as smoothly and authentic – moving too quickly from one sentence to another sentence or asking – question to question.
From here, you will know that you need to work on your speed and the change of tonality.
This is why it’s important to have an open mind if you want to improve your selling skills so that when you speak to a buyer or a customer – it flows gracefully.
Establish A Board Of Mentors
One mentor can’t help you achieve all your goals. If you only have one mentor – maybe he or she can help you draw a path to leadership or maybe help you with specific technical skills to acquire a high-income job.
So why stop with just one mentor?
Even though you’ve established more than one mentor – there’s no right or wrong mentor as you progress through your professional career.Always keep your life updates on achievements or pitfalls even if your mentorship period ends Click To Tweet
Why? Because they can be a guide when your lower-self appears and I’m sure you will feel appreciated by how far you’ve come for yourself.
On top of that, research has shown that those who have mentors tend to have better outcomes. And also, each and different mentors contribute differently.
Especially for those with jobs that have a great deal of responsibility and complexity, having more than one mentor will be able to help you ease your sales process.
These are some benefits of having more than one mentor:
- You’ll get several different points of view
- At least one mentor has faced a similar situation a d they can relate to you
- Different areas of expertise to learn new skills like leadership, strategies, copywriting or communication
Final thoughts on selling skills
For some people, selling seems easy and comes naturally. If you’re a freelancer and you feel you’re always too nice to clients – don’t panic. You might feel overwhelmed at the thought of pitching a stranger.
As I said in the beginning, selling skills are a lifesaving skill and this can be learned by anyone – even if you’re not a salesperson.
And we already know – the customer is king. So, to win at selling, you have to constantly improve your selling skills.To win at selling – foster the art of discussion and constantly improve your selling skills Click To Tweet
That’s why I created this 4-day training for you. So, you can foster the art of discussion with your customers. And when you’ve mastered this particular selling skill – it can be used for any product or service that’s available in the marketplace.
As I said in the beginning, the shifts in customer’s behaviors are changing. So, it’s important to acquire the ability to change the whole evolution of the buyer’s journey.
And the best part about this certification program, it’s a high-income skill that you can acquire in a short period of time.
Over five thousand people are doing just that with nothing but a phone and internet connection.
How brilliant is that?
Now, let’s see what you get from just DAY-1 training.
What You Get With Day-1 Training
- Discover the ONE skill that’s the most profitable and easy-to-start side-hustle and profession.
- Leveraging the most powerful secrets of the 4 GEM personality theory to influence others
- The 4-part formula to find your first (or next) High-Ticker Partner
- 7-questions to use to avoid getting the WRONG High-Ticket Partner
So, if you want to improve your selling skills. Think about how you can leverage me as one of your mentors.
This is absolutely FREE so, leave your wallet behind and click here to register – unlock full access to your 4-day training series.