Have you been trying out to figure out how to make money online? You are not alone. More and more people are looking for ways to work remotely or fortify their income, especially at this time. But how does making money online really work? Where do you even start?
According to Forbes, more than one-third (36 percent) of U.S. workers are in the gig economy. This is approximately 57 million people. The number of people starting their own businesses on the internet and making money online is on the rise. Many are even turning their online ventures into full-time work and quitting their jobs.
So whether you’re looking for a new job, a side gig, or a way to start your own business, the internet is a place full of opportunities.
If you’re angling to earn money online but aren’t sure where to start, we’re going to share three great options to consider.
Now, before we get into important business options and ideas, there are important things to consider regarding your online presence.
Clean Up Your Online Presence
Your online image arrives before you do. If you want to make money online, know that your online presence is the key. It makes an incredible first impression on employers, business partners, and anyone else who uses a computer or a phone. Now, what does this mean? It means you have to prep your online presence to match your business goals and aspirations.
Google is the single most popular search engine that helps people sort through that information to find the best answers. So what happens when their search is about you? All of your social media accounts, Facebook, Twitter, Instagram, etc. is all fair game when it comes to creating your online profile. All information about you online is a part of your personal brand.
In order to clean up your online profile, start with Google search results. What pops up? Anything that you do not your ideal client to see – you should remove. By removing bad links, unflattering images, and untrustworthy material, you naturally clean up your internet presence.
Social media is often a source of information that goes unnoticed by the owner. Make sure to search for yourself on social media platforms as well and remove any posts and photos that aren’t flattering and complimenting your personal brand.
If you want to monitor your online reputation, you can set up a Google Alert for your name (or your business name), and you’ll be notified of any new mentions.
Create A Website And Establish Yourself As An Expert
When you clean up your online presence and personal brand – it’s time to establish your business presence online. If you don’t already have a website, you should start working on it as soon as you start thinking about making money online.
Even if you are still thinking through ideas, it might be good to think about the content you want to generate. How will you provide value? How will people find out about you and what information do you want them to have?
Remember that a good website is more than a static home page. You’ll want to create multiple pages dedicated to different aspects of your business, such as a detailed catalog of your products or services, and a blog section for updates and content sharing. You will want to make sure each page supports the primary goal of the website, has a clear purpose, and includes a call to action.
Whether you’re looking for a side gig or starting a business, it’s important you start sharing content relevant to what you to make money online. This will help you establish yourself as an expert and allow potential clients to find you.
Now that you cleaned up your online profile, you’re ready to start building your follower and customer base. Here are three business options in high demand:
1. Freelance Writing and Copywriting
One of the most popular ways to make money online is through writing. The type of writing you do and the format depends on your interests, skills, and knowledge. If you like writing and have the desire to succeed, here are a few options to consider.
Right now is a time of transition to the online business realm. Consumers aren’t interested in being sold to. People like to make informed decisions and they conduct business with those who can provide a certain type of value. Because of this, content writing is in high demand.
Most businesses today provide value through their online content. Whether you’re a large company or a one-person show – you need content to stay in touch with your clients, as well as to attract new customers. This is why content marketing is essential.
But how do you become a content writer? The key is in building a good portfolio of work and networking. But to do this, you first must find a niche. Having a niche makes it easier to market yourself and to land new writing gigs.
While there are a ton of writing job boards to help you get started, it’s fairly easy to find starter writing jobs on websites like Upwork.com. Freelancing websites are a great place for beginners as they allow you to build a portfolio.
So think about this – is there anything you really like reading about? Anything you enjoy researching? What do you love talking to your friends about at a dinner party? If you can answer these questions, you are halfway to finding your niche.
Another way to generate income online is by starting your own blog. You can start a blog about virtually anything you like and write on any topic. However, if you want to make money, then you should be careful about the same thing as with the content writing – choosing a profitable niche market.
Choose a niche that’s deep enough to set you apart from other people but not so deep that only a few people would know it. Choosing a niche will also allow you to market yourself as a specialist in that field, which attracts well-paying clients.
Now, you might be wondering – where is the money in blog writing? Well, that is entirely up to you. You could, for example, profit from online advertising on your blog. This is easily done through Google Adwords.
Another good and quick way to get started is through Google AdSense. Have you seen ads on other people’s websites? You can do the same on your blog. AdSense allows you to display Google Ads on your website, so that every click gets you a percentage of the ad costs.
Many writers choose to use Amazon Associate’s program. It offers bloggers the chance to earn commissions by advertising Amazon products on your website—provided visitors click-through from your blog to Amazon.com and make a purchase.
So for example, if you have a fashion blog – you can link products through your Amazon Associate’s program. When a reader buys a product through your unique link, you will get credited with a sale.
Interested in bigger writing projects? Regular blogging is the ideal training ground for creating ebooks. You can use ebooks to sell not just your writing but also your expertise in a specific field.
There are different ways you can go about this. Perhaps you choose ebooks to be your niche? Almost all businesses and entrepreneurs today need some kind of an ebook to attract new customers or sell to them. If you write a few good ebooks and have a strong portfolio, it will be easy to attract more clients and write for them.
Another thing you can do is write for yourself. If you have a blog already, ebooks can be the more in-depth material you offer. Perhaps your clients and customers have been following you for some time now, but they’re ready for the next level of engagement with your content. By presenting your ebooks for sale along with your blog, you can easily make money and attract new clients at the same time.
The great thing about having your own ebook is that you can publish it independently and sell at a much higher price than you would with a traditional book. You can sell ebooks directly from your own website or from Amazon. If you connect it to your blog, then you can engage more with your readers and make sure that you write the books they deeply care about.
Now, if you read all the ideas above and thought – I am not a talented writer and cannot do this – don’t give up just yet! There is one type of writing everyone can do if they dedicate their time and effort to learning a new skill.
You see, copywriting is not about raw talent as much as it is about your ability to pick up on details and follow proven formats. There is so much copywriting material out there for you to learn from.
See an ad you like? A sales email landed in your inbox, and you felt compelled to buy something because of it? Save it on your computer, study it, and think about why it works.
If you ever saw an Instagram post that seemed like it was written specifically for you, then you know good copywriting. This is what a good copy does – it reaches the reader on an emotional level. The most important thing is to know your audience well.Good copy reaches the reader on an emotional level and prompts them to action. Click To Tweet
With more and more businesses switching to an online model, good copywriters are going to be in high demand. As a copywriter, you can pick your niche based on an industry you like or simply based on the type of writing you want to do.
Wondering how to start? As a beginner copywriter, you can start by working through freelancing websites such as Upwork or Fiverr. Another approach you can take is the one that Dan Lok always recommends – provide value first.
If there is a business or a person you follow online, perhaps you can rewrite their emails or landing pages to attract more clients? Send them an appreciative note, and your improved copy for them. You will be surprised how quickly you can attract exactly the clients that you want.
2. Affiliate Marketing and Sales
In today’s world, one of the most efficient ways to make money online is through affiliate marketing.
The great thing about affiliate marketing is that you don’t need to sell your own products or services — it is possible to generate income through commissions on somebody else’s work. What’s more, everybody is always looking to boost their sales, so it is unlikely you will run out of opportunities.
Online businesses are always looking for more exposure. They will want to provide you either with an affiliate link or a website you can incorporate into your online presence – whether it be on social media, your personal blog, or a professional website.
But as with any blog or website, there is a catch. The key to success lies in locating the right market. Once you have picked a profitable market, your job is to promote the products as an affiliate, and the commission money will keep coming in with every sale.The key to success is locating the right market. If you're in the right place, you'll be able to recognize opportunities easily. Click To Tweet
What’s more, affiliate marketing is a great opportunity to network with successful people and businesses. So your gain will be measured in social wealth as well. This is especially beneficial if you are looking to sell your own products or services.
You may choose to promote others’ products and to secure an additional income stream. By doing so, you will also be building meaningful relationships and potentially unlock beneficial partnerships. Others may also choose to market your products in return, and your additional income stream will multiply.
Affiliate Marketing for Digital Products
When it comes to affiliate marketing, we highly recommend promoting digital information products as an affiliate. The internet is an ever-expanding marketplace, and Amazon.com is just one of many places that include both physical and digital products into their vast offer.
On the other hand, there are marketplaces specifically designed for digital products. One of the most successful among them is Clickbank.com. This is a great place to find products related to your marketplace. You can then promote those products on your website or blog; you may also choose to write reviews for them, and cater to the needs of your audiences.
Now, if you do this, it is important to make sure you always generate good content that would invite new customers. For each click on the product on your website that leads to a sale, you get commissions. You will keep receiving a percentage from each sale.
3. Coaching and Consulting Online
Another product to market online is your knowledge and guidance. If you happen to be an expert in a field, you may have an array of opportunities in the world of online consulting and coaching.
Whether your expertise focuses on personal or business goals, there is always someone out there searching for guidance and mentorship.
You may think you are not at the level of providing consulting services to big companies. You are probably wrong: oftentimes, we are not aware of our level of expertise as it is something we take for granted. Only when we consult others can we see how advanced we have actually become.
Once people are willing to pay you for your counsel, you will realize just how much you can accomplish and how easy it is to make money online.
If you’ve already familiar with the world of online sales, you have had exposure to online training and consultations. It could also be that you also accumulated useful skills and knowledge as you sold information via ebooks, audiobooks, and such? You may have considered or even explored the possibilities of coaching and consulting online as a source of revenue?
Affordable tools such as Skype and webinar technology are readily available for one-on-one calls, as well as mastermind meetings and group coaching. You may find yourself to be overwhelmed with all the possibilities, and unsure of what step to take next. Clarity.fm is one tool to get you started. You may set up a profile for free and from there, offer consulting services.
If you happen to have a blog or a website that already successfully supplies information to customers, you may be closer to stellar success than you think. The success of your blog already makes you an expert in your niche. Many people might be looking to get personalized guidance and advice directly from you in order to reach their goals.
One-on-one coaching is one of the quickest and easiest ways to convert your expertise into profit.
One of the great benefits, here, is that you are the sole maker of your success. What this means is that your work ethic, skill, and commitment decide the level of your achievement.Anyone can put their expertise on the market, but only the most committed individuals turn that expertise into wealth. Click To Tweet
Start with building your email list with care. This way you will be able to reach out to and keep track of your visitors, both returning and potential customers.
All things considered, belief in yourself begins the story of your success. There are countless success stories to learn from and get inspired by. Once you get started, things will feel surprisingly simple. The first step towards success is actually just determining how far you want to go.
You need to remember that the online world is an ever-growing one. This has its benefits as it solidifies traffic and allows you to generate a stable income. But this also means that it is becoming harder and harder to get attention. This is just another reason why you should focus on yourself and see how you can provide unique services and experiences for others. Your uniqueness is the key to your success.
Updated October 2, 2020