The most successful blogs have a well-planned content strategy. Planning is important for success, as it gives you clarity on what you want to write about. Instead of going at it randomly, you have a set goal in mind. This makes the workflow much smoother because you aren’t thinking of content at the last minute. But, you might wonder – how to write content strategy that works?
The fact is, being able to write well isn’t enough. You need to cover topics that will get your audience’s interest. There are blogs on business, science, health, and fitness: these all cater to particular audiences. If you want your blog to be successful, you need to know what your audience likes.
This means you need to know the interests of your audience. If you run a blog on healthy eating, you don’t want to suddenly shift your focus because your audience will lose interest. Your readers follow your work to learn about healthy eating. They may not care about other topics.
A well-planned content strategy outlines what is needed to create a successful blog. Knowing how to write content strategy depends highly on knowing your audience’s needs, posting schedules, and the written structure of the article. Done right, a well-planned how to write content strategy will make you stand out from everyone else.
Today, we’re letting you in on how to write content strategy we use inside Team Dan Lok. If you want to create a well-planned content strategy as well, read on.
How To Write Content Strategy Tip #1: Know Your Niche
Writing a blog article is one thing. Making sure people read it is another. Knowing your audience’s interests will help you create a good content strategy.
You want to find out what information your readers are looking for. Doing so will help you discover your audience’s interests. The better you know your niche, the more you can write about.
For example, the coronavirus is a very popular topic going into 2020. Because of lockdowns and regulations, the economy is now in a recession. As a result, many people are worried about the future.
Knowing this, what do you think your audience will be searching for? If your audience is made up of business professionals, they might want to know about finance. They will likely search for things like “how will the coronavirus affect the economy?” Or “will COVID-19 cause another recession?”
This is why knowing your audience is very important. To write a blog post that will appeal to their interests, you need to know what they are looking for in the first place.
Don’t make the mistake of trying to guess what your audience wants. In most cases, you will be wrong. This is because the needs of your audience are always changing. 2019 was all about the Zika virus. And 2020 is all about the coronavirus. If you’re writing an article about the Zika virus in 2020, chances are you will not get that many readers.
People’s interests change with time. You need to keep up with the changes if you want to stay relevant to your audience. As a result, being adaptable is important to your success. The easier it is for you to adapt to changes, the better you will know and relate to your niche.In today's world, success isn't about what you know. It's about how quickly you can adapt. Click To Tweet
How To Write Content Strategy Tip #2: Post On A Consistent Schedule
A well-planned content strategy goes beyond just what individual articles are about. If you want to succeed, you need to post consistently as well.
You might think that the more you post, the more traffic you will get. However, in reality, it is not about much you post – it is about posting consistently. This means picking a day and time for posting and sticking to it.
If you follow any influencers on social media, you may have noticed this pattern. Many successful influencers post at least once every single day. This isn’t a coincidence, it’s intentional. They understand the power of posting on a consistent basis. It’s an effective strategy to build your following and keep your audience engaged.
The better you know your audience, the more you can leverage this strategy. For example, if your audience is made up of business professionals, chances are they will go to lunch around 1 PM. If you post a new blog around that time, your audience will automatically associate lunchtime with reading your blog. The more consistently you do this, the more likely your audience will develop that habit.
Another reason for posting consistently is that people are busy. In a typical week, most people will be working from 9-5. They may have deadlines or projects they need to finish. As a result, they can’t always keep themselves up to date with your blog.
Posting consistently means that your audience won’t miss out on anything. Let’s say you post on Monday, Wednesday, and Friday. That means your audience has three days of the week to look forward to. By posting consistently, you increase their opportunities for engagement with your work.
How To Write Content Strategy Tip #3: Create A Content Calendar
Tip #3 for a well-planned content strategy is to create a content calendar. A content calendar is your blog strategy. It shows you when to post, what to post, and why you’re posting it. By laying everything out in advance, you can plan ahead.
Each blog that goes out should have a goal in mind. For example, you may want to drive people towards a product or get them to opt into your email list. This is why creating a content calendar is so important. You should try to avoid having the same goal many days in a row. This might bore your audience as they would read the same thing over and over.
A good content calendar is key to a successful marketing strategy. If you have four different offers, you can mix up your blog articles to drive the audience towards all four. For example, you can use the first week of the month for the first offer, and the following weeks for the next offer and so on.
As you might already know, trying to plan all this out in your head is next to impossible. Instead, write down your strategy a month in advance. That way, you can piece or move things around as needed.
Planning is the first step towards success. By creating your content strategy on paper, you have taken that first step.You can't hit a target you can't see. Click To Tweet
How To Write Content Strategy Tip #4: Write About Hot Topics
Your content strategy should include writing about hot topics. These are topics that are currently trending in the world. Because they are so popular, everyone wants to read about them. This means writing about them will bring more readers to your blog.
Hot topics generate a lot of interest. These are often events happening around the world. For example, the killing of George Floyd provoked protests that created a lot of media attention. Many citizens took to the streets and caused state-wide riots.
Whenever something big occurs, it’s a hot topic. People love to keep themselves up to date with what’s new. They want to be the first person to know about what’s happening in the world. To them, it’s like a popularity contest: the faster they know, the more popular they’ll be. They want to be the first person in their area to know about the latest news.
Other types of hot topics include celebrities and gossip. People love to hear about the latest rumors and news surrounding other people. In fact, statistics show that gossip makes up 80% of our daily conversations.
This means that if you want people to read your blog, you need to write about what they are interested in. If a popular celebrity recently did something that went viral, you can address it in your blog. You can leverage people’s curiosity and drive them towards your blog.
How To Write Content Strategy Tip #5: Make Your Blog Look Good
There are two things to focus on when it comes to writing good blog content. This is the format of the article, and the structure it is written in.
A good topic will drive readers to your blog. But if they can’t read what you wrote, there’s no point.
A blog article should be well-formatted. You want to make it as easy as possible for your audience to read. Use bold text, headlines, and paragraphs in your blog. It’s a small change, but it makes a huge difference.
For example, businesses use large, easy to read the text for their marketing campaigns. Have you ever seen a poster advertising “50% OFF everything in the store”? Chances are the letters were huge. This is to get the attention of readers. The smaller the font is, the more difficult it is to read. As a result, people tend to ignore posters if the font is too small.
People are lazy. The more things they need to do, the less motivated they’ll be to do it. Formatting your blog well will lead to more readers and greater results.
Your blog article should follow a clear structure. This means splitting things up into three sections: the beginning, middle, and end.
The beginning of your blog is what draws the reader in. One of the most powerful ways to write a good beginning is to lead with a good “hook”. The hook is the main idea that your blog article is about. Its purpose is to grab the attention of your readers.
One method for writing a good lead is stating something shocking or controversial. For example, you could say “No one reads blogs anymore. They are dead. There is a new type of content blowing up around the world.”
If you read a paragraph like that, wouldn’t you be curious to know what this new type of content is? Would you want to find out more information? That’s the power of a good lead.
Remember that your audience is always looking for a reason to stop reading. Without a strong hook or main idea, your readers will not see a reason to continue reading. Making your lead stand out will keep their attention all the way towards the end. They will be naturally curious to learn more.
The middle of your blog is where the bulk of your blog content is. In fact, this paragraph happens to be in the middle of this blog article.
Focus on providing your reader with value. People read blog articles because they want to know more about a particular topic. The more information you can share with them, the more valuable your content is. If your reader finds your work valuable, they will likely keep returning to it.
The last section of your blog should be the ending. This is where you summarize everything that was written into a few paragraphs.
The ending is a great place to put a call to action. If you have an offer you’d like your reader to know about, you will want to put it here. Placing your call to action too early will drive your readers away. Instead of providing them with value, they will feel like you are just trying to sell them something.
A well-written blog article focuses on these three sections. Put together, you have a big hook that gets the attention of your reader. You have the bulk of your content that provides value. And you have the ending, which may link to an offer or product.
If you’re familiar with copywriting, this is the exact structure of most sales copy. It’s a framework that has been proven to work time and time again. In fact, it is the most effective way of influencing readers. Using it in your own blog articles will help you create a well-planned content strategy.
How To Write Content Strategy Tip #6: Measure Performance
A well-planned content strategy uses these five tips. But even the best strategy is useless unless it produces results. That’s why the last tip in this article focuses on measuring performance.
The needs of your audience are always changing. Is your content keeping up with their interests? If not, you’ll slowly see your readers going somewhere else.
This is why you have to constantly measure results to ensure you are heading in the right direction. But measuring performance should also be done strategically. How?
You can measure results based on a few factors. These are things such as the number of readers and blog articles published per month. If your blog is very popular, you can measure results every 3 months. If it’s not as popular, you can push it to every 6 months. Adjust how often you measure based on how well your blog is doing.
Measuring too often can produce inaccurate results. Let’s say you compare last month’s results to this month’s results. One of two things will happen:
- There will be little difference
- There will be a huge difference
In either case, the results are misleading. Measuring too often means you are impatient. You are not giving your audience time to discover your blog. Generally, it takes about 4-6 months before you start seeing results from SEO keywords. This means rushing the process will only make you disappointed.
Like all things worth pursuing, you need patience. Measuring too often will allow outliers to affect your data results. Space things out to get an accurate picture of what’s going on.
Tired of Writing? Get A Robot To Do It For You
A good content strategy goes beyond just the writing aspect. If you want to build a successful blog following, you need to plan out your approach.
You’ll want to keep these 6 factors in mind:
- Knowing your niche
- Posting consistently
- Creating a content calendar
- Writing about hot topics
- Formatting and readability
- Measuring results
Using these 6 factors in your blog strategy will improve your results, but they also take time. A lot of work and time goes into writing a good quality blog article. This is why good writers are in high demand. They know how to write good blog articles that impress their readers. They have skills that others do not.
But what if there was a way to produce high-quality copy without needing to spend hours on it? What if you could get a robot to do it for you?
The truth is, writing is nothing more than putting together a sequence of words. People that know this sequence can write very good copy. They are able to command attention and influence others to believe what they have to say.
Now, what would you think if we told you we taught a robot to write copy using this exact sequence?
A decade ago, something like this would be considered unthinkable. But in today’s modern age, technology has no limits. If you want a robot that can produce award-winning sales copy every single time, click here to get access to Instant Scripts now.