In business, closing is crucial to a company’s success.
Without deals being closed, there are no sales being made. When there are no sales being made, there is no money coming in. In any business, money is the most important factor. What separates a successful business from a failing one, is the amount of money they have to sustain their operations. 29% of businesses fail because they run out of cash. But a business that has a lot of cash to burn, can stay in business for many years. They can endure through tough times like recessions and economic crashes. They can thrive while everyone else wilts.
The Difference Between High Ticket Closing And Normal Sales
Not every salesperson is a closer. In some industries, salespeople are encouraged to do whatever it takes to make the sale. They resort to pushy, aggressive sales tactics, which ends up breaking trust and ruining relationships with customers.
Whereas high ticket closing is all about using influence and persuasion, not slimy sales techniques. Instead of telling your customers how good your product is and why they should buy from you instead of your competition, you let them make their own decisions.
Because you are not being forceful with the customer, they see you as someone they can trust. High ticket closing allows you to quickly build trust and rapport with people. With that newly built trust, you can influence the customer to see your perspective and get the upper hand in business meetings. And in business, trust is a very valuable thing to have.
The Psychology Behind High Ticket Closing
What do you do when your prospect says “I’ll think about it?” Or maybe they’re hiding something from you, and you can sense it but you’re unsure how to find out what they’re really thinking without being too direct?
High ticket closing allows you to bypass your prospect’s objections and get to the core of what is making them say no. For example, suppose you are talking with a prospect, and they are asking you questions about the product and trying to find out more information. They seem interested, but the minute you mention the price, they become quiet. This prospect is most likely price sensitive.
In this situation, you can still close the sale without lowering your price. One way is to ask them what’s on their mind, and if they tell you that it is too expensive, you can always offer an alternative such as a monthly payment plan. There are always ways to make everyone happy, and high ticket closing allows you to do that by getting an advantage in business.
The ability to get to the core of a person is invaluable when it comes to things like negotiation, B2B and B2C sales, capital funding, public relations and more.
How High Ticket Closing Can Make You More Money
Because you are able to build trust with people quickly, and to know what they’re thinking, you can close deals much faster and with a higher success rate. The more deals that you can successfully close, the more money you can make.
Your customer’s will also feel a level of trust they have with you, because you took the time to build a relationship with them by talking with them and getting to know what they’re thinking. In business, this is the fastest way to create a long term customer.
Imagine how much more revenue you could generate by having repeat customers every single month – customers that go to you instead of your competition.
Businesses require good closing strategies in order to become successful. The more deals that get closed, the more money is made and the larger the company is.
But instead of using old school sales tactics that are outdated and will most likely turn the customer off, high ticket closing focuses on building relationships with customers and using influence and persuasion to lead them to a close. Instead of telling the customer why you are the best choice, you let them figure it out themselves.
The Lost Art of High Ticket Closing
The problem is, not everyone is cut out for high ticket closing. It requires a certain level of creativity and resourcefulness, to read the situation and know exactly what course of action to take when speaking with a customer.
For people who display the following traits, high ticket closing is not right for them:
- Impatient and have a low tolerance to failure or lack of results
- Believe success comes automatically, without having to do the work
- Do not invest in themselves, but spend money on luxury items without hesitation
High ticket closing is a skill that can greatly benefit your business by increasing closing rates. But like all skills, it must be practiced and mastered to uncover its full potential. For those who understand that achieving success relies on doing whatever it takes to become successful, high ticket closing is a great addition to any business.
To align with the philosophies that are responsible for creating success, our HTC program is also evolving as well. Our HTC community is focused on creating high performers and business leaders who are hungry for success and looking to achieve it. Our goal is to cultivate the same type of people who are often found using their skills to secure large sponsorships and business agreements from prestigious companies to set themselves up for life.
Inside our community you will get access to personal coaching to help you take your business to the next level and skyrocket your results both in business and your life. If you’re ready to see how your business can greatly benefit from high ticket closing methods, click here to apply now.