Forward-thinking business owners with a growth mindset are always thinking about their business’s growth potential. That’s why many modern-day business owners who take their success seriously, apply for HTC University.
Setting yourself – and your business – up for success requires a competitive advantage and advanced training. Expanding your business education is the exact type of advantage you need.
Some business owners fear that their business will fail, and others fear their business will remain stagnant. The goal should be to grow and scale your business, which requires a determined, motivated, and well-trained business owner.
When business executives think about advancing their business to the next level, they typically understand the importance of first mastering certain skills. Some of you might understand the importance of setting goals, delegating, becoming better at time management, keeping up with the latest marketing trends, hiring talented team members, and becoming a better leader.
All of these factors are important in business. However, you shouldn’t forget the importance of continuous learning. HTC University for business owners is dedicated to equipping you with the most important skill you need in business: Closing.
That’s right. Advancing your sales and closing skills definitely won’t hurt your business, and will only improve your business acumen.
Stalls in business growth can often result from poor closing skills. Closing is a crucial skill in business, not just to close prospects and get clients, but also to close top-tier talent on why they should work for you.
How Do You Know When It’s Time to Level Up?
It’s not uncommon for business owners to feel stuck at times, especially when your annual revenue has been pretty much the same for a number of years. Perhaps your sales revenue hasn’t been terrible, but it hasn’t been great either. Have you hit a plateau? All you know is that you’ve been making the same amount of revenue for quite some time. You’re ready to see a dramatic increase. You’re ready to have something to get excited about.
You probably fantasize about what you could do if your business started bringing in more revenue. You could get a nicer office, hire more talent, and delegate more often. Yes, you could actually re-claim some of your evenings and weekends.
Perhaps you often think about the higher potential your business has, and how much better you could be doing. If this is the type of thing you think about, that’s already a good sign. It means you’re not complacent running business that is doing ‘pretty good’, and that you aim higher.
You’d be surprised how many ‘stuck’ business owners settle or remain complacent with how things are. As long as their business is bringing in a decent amount of revenue, they don’t feel very motivated to put the effort in to grow their business.
Andrew Carnegie, one of the wealthiest Americans in history, said, “People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents.”
Others are afraid of change and afraid of success, because a bigger business requires leaving behind the comfort zone you’re currently standing in.
Ginni Rometty, CEO of IBM, said it best: “Growth and comfort do not coexist.”
If you understand that your business can grow as long as you put the effort in to change some of your practices, and you’re willing to put the effort in and leave your comfort zone, then you’re ready. You’re ready to advance your business to the next level.
Before you can advance your business, however, you’ll have to advance your skills.
Do You Have Advanced Skills?
If you’re running a business, I know that means you have some respectable skills. Not everyone can run a business, let alone run a highly profitable business.
Perhaps your business is not highly profitable yet. The key word is “yet”, because the potential is there, right?
I mentor business owners all the time, to set them up for success so that they can achieve their goals. Whether their goals are to double their profits or scale their business fast and effectively, I coach business owners who take success seriously.
Sure, you’ve got skills and you’re making your business work. The thing is, you’re not exactly overly-impressed with the results. So, perhaps it’s time to advance your skills.
Perhaps you know that your skills or knowledge is lacking in certain areas. Maybe you want to advance your skills but you’re not sure what exactly you need to learn.
Some of what you learned when you were first getting started is likely outdated now. The digital economy is fast-changing, so knowledge you accumulated a couple of years ago could already be outdated.
It’s in your best interest to level up your skills, because many businesses fail, and you don’t want to become a statistic. According to the U.S. Small Business Administration, approximately 66% of businesses survive two years in business, while only 50% of businesses survive five years, and about 33% will survive ten years. These survival rates are similar across various industries. These statistics should motivate you to rise up to the challenge by upgrading your skills.
To succeed in business, you must consistently refine, advance and upgrade your skills. You must stay relevant and stay in-the-know. And what about your sales skills? The ability to sell your product or service at high-ticket prices is key in business. How skilled are you at the art of closing?
HTC University to Master the Art of Closing
High-level executives apply for HTC University to master the art of High-Ticket Closing. As an executive, you’re already equipped with knowledge of basic business skills. Perhaps that means all you need to level up is a short yet intensive 12-week program where you learn advanced closing skills from the best-of-the-best.
HTC Platinum is 12-weeks of exclusive coaching from some of the world’s highest-caliber business coaches. You’ll also be connected with an elite community of closers, who offer support and guidance.
HTC University is advanced training specifically designed for business owners who want to take their business on a serious growth trajectory.
Consider HTC University your competitive advantage, because once you master the art of closing, you’ll have a serious advantage over your competition. At the end of the day, it’s not about who has the fanciest website or the most social media followers. It’s about who can close.
Don’t You Want to Name Your Price?
Are you sick and tired of selling your products or services at lower prices, to compete with similar offers in the marketplace?
If you truly want your business to grow, you can’t just advertise your product or service to any business or any customer. If you want to take your business to the next level, you need to be targeting prospects with big budgets. Target prospects who can afford to pay premium prices.
According to the National Small Business Association of America, one of the top five challenges business owners face that threaten the future growth and survival of their business, is a decline in customer spending.
If you target high-ticket clients who spend big money, however, you’re less likely to face this challenge as a business owner.
Once you master the art of High-Ticket Closing, you will feel more confident selling your offer at a higher price point.
You’ll feel confident that you can name your price, and still close the sale.
That’s when you’ll truly feel successful. Being able to sell your valuable offer for what it’s worth, at a premium price point, feels like you’re finally rising to the next level in the business world.
It’s Time to Challenge Conventional Wisdom
The modern business executive or self-made millionaire entrepreneur likely found success by using nontraditional, out-of-the-box thinking.
If you’re stuck in a rut or haven’t yet broken the glass ceiling, perhaps it’s time you challenged conventional wisdom and thought of a new way to set yourself apart.
Billionaire entrepreneur Mark Cuban once said, “I love to challenge conventional wisdom. I’m a big believer that in business and in politics, when everyone is doing the same thing, none are probably as effective or successful as they could be.”
If you want to stop doing the same thing, and start doing something different, what should you do? Perhaps HTC University is your next power play.
You need fresh ideas and wisdom from reputable sources. What you need is advice from trusted and mega-successful business advisers. They can get you where you want to be, as long as you’re coachable and committed.
Where Are You Falling Short?
There’s a reason your business isn’t yet where you want it to be. You may be doing certain things right, but falling short in other areas pertinent to a successful and scalable business model.
I’m going to explain a few common categories which many high-level business executives admit they’re falling short.
Luckily, these are all skills I will help you advance in HTC University. All of the below skills that pave the way for a successful and growing business, are covered in HTC University. I’ll go over why each of them is important, so that you understand why expanding your knowledge in these sectors is a genius plan.
Possessing solid business acumen is often referred to as having ‘business sense’ or being ‘business savvy’. Many people believe that a person who has good business acumen simply has good instincts, but it’s more than that. Yes, you need to have a good head on your shoulders and have good instincts, but business acumen can also be learned.
Business acumen is the ability to make good business decisions – even under pressure. And, it’s being able to effectively communicate with staff, clients, executives, and customers.
To develop business acumen, you first need to understand your industry, your business model, your competition, how you make money, develop financial acumen, and understand your customers.
Advancing your business acumen in HTC University will help you figure out where you need to adjust your business strategy.
Mastering Inbound and Outbound Sales
Yes, you need to master both inbound and outbound sales to gain a competitive advantage. In HTC University, you’ll learn some valuable secrets about inbound and outbound sales. Especially in B2B sales, it’s in your best interest to master techniques for both types of selling.
Inbound sales start with a prospect who has asked for more information about your business, after being enticed by a lead magnet on your website, for example. Coming up with irresistible lead magnets is a big component of the inbound sales process.
Outbound sales, in B2B sales, start with a business contacting another business, which sometimes involves cold-calling or emailing prospects. A lot of strategy is involved in outbound sales.
Remember That There is No Such Thing as an Overnight Success
Expecting instant gratification is a modern-day entrepreneur’s problem, especially when there are seemingly so many overnight successes happening everywhere. Steve Jobs famously said, “If you really look closely, most overnight successes took a long time.” In other words, hard work and commitment lead to those success stories from businesses that are now thriving.
If delayed gratification is a tough pill for you to swallow, try setting both short-term and long-term goals for your business. You won’t have to wait as long for the gratification of achieving your short-term goals. Each short-term goal you achieve will get you that much closer to your long-term goal. You’re not looking for the easy road, because you know that nothing good comes easy. You are resilient, and you’re ready for the challenge of leveling up your business. You’re ready to commit to the long-term goal.
You need to harness that hunger for success, and that unshakable drive to succeed. You must ensure you’re in the driver’s seat, in control. You’re the one driving your business towards success by keeping your long-term goal in your mind’s eye at all times.
A Shift in Your Mindset Can Change Everything
With the right mindset, you’ll be on track to become a winner. My High-Ticket Closer Certification Program, also known as HTC platinum or HTC University, is much more than a sales training program.
HTC University is designed to shift your mindset and empower you to become more confident, more positive, and more fearless. People who have taken my program have reported feeling a dramatic shift in their mindset, in a great way. They’ve reported suddenly feeling confident, positive, and extremely motivated to succeed.
A mindset transformation from HTC University, for many, lead to such a dramatic increase in self-motivation that their day-to-day operations gained tremendous momentum.
Not only did this shift in their overall mentality lead to better business practices, but it also lead to an improvement in their personal lives. Graduates of my program have reported more positivity in their lives, and improved relationships with their friends, family members and loved ones.
What Kind of Armor Do You Need in the Tough World of Business?
Closing is one of the skills you need to succeed out there, as is business acumen, self-confidence and a growth mindset. Think of these things as your armor. If the marketplace is oversaturated with loads of competitors who offer similar products or services, then it’s a battlefield out there. You wouldn’t go to battle without your armor, would you?
By getting advanced training, you’re going to be equipped with the strongest armor out there. Not only does armoring yourself set you up for success, but it also makes you more confident that you can handle your competition.
Are You Ready To Take Your Business To The Next Level in 2020?
New year, fresh start. It’s time to advance your skills, expand your knowledge, and equip yourself with the armor you need to take your business to the next level. Are you ready? If so, apply for HTC University today. 12-weeks of elite training from high-caliber business coaches could change everything for you, and for your business.