Over the last couple of decades, the online business world has changed dramatically. With the innovation of technology leading to more and more people spending time on the Internet, marketing has become all about grabbing people’s attention through any means necessary. Instead of people dressed in suits and conducting themselves in a professional manner, it’s now about being the most charismatic person out there.
You see this on social media all the time. There are tons of ‘influencers’ that market themselves by doing things that garner attention and popularity. They might be surrounded by people of the opposite gender on a private cruise, or relaxing on the beach in an exotic faraway land. The online business world is no longer about who can deliver the best product or service – it’s about being the person that everyone knows about. The more popular you are, the more successful you become.
As a result, almost every influencer you see today presents themselves in a charismatic way. From gurus, entertainers and even genuine professionals in their field of industry, they’ve all changed the way they present themselves to the world. So how can you differentiate yourself from everyone else, when everyone is doing the exact same thing? How can you become an outlier that stands out from the masses? If you want to know how to thrive in the online business world that’s now become a popularity contest, read on.The more people know you, the more likely you'll become successful. Click To Tweet
The Times Are Changing, And So Must You
The online business world has changed. It’s no longer about being the biggest brand, or offering the best product in the market. It’s about how entertaining you can be. Done properly, you can command attention and create interest towards a large group of people. In fact, statistics show that 70% of teenagers relate more towards influencers than real life celebrities.
Human beings naturally gravitate towards people that are entertaining and fun to be around. This is why if you were to put two people together, the person who displays more energy and charisma would win the attention of everyone around them. For example, if you were to put a clown and a millionaire wall street banker side by side, it’s almost guaranteed that more people would pay attention to the clown. Even if they’re doing nothing but tying balloons together and making a fool out of themselves, the clown would stand out more because they are entertaining. It doesn’t matter how valuable the insights of the wall street banker are – you will pay them no attention because you would be distracted by the clown.
Realize that the online business world has changed. If you want to stay relevant to the marketplace, you need to change as well. You need to transform yourself into the kind of person that can captivate an audience’s attention. If you go about the business world as they do in traditional times, you will encounter very little success. Even if what you have to offer is valuable, unless it’s presented in an entertaining fashion, no one is going to listen to you. In order to stand out from everyone else in the online business world, you need to deliver yourself in a way that no one else can.
Establishing Your Brand Name, Reputation and Audience
To stand out in the online business world, you need a unique way to deliver your content. What’s important to note is that this must be something that you, and only you can do. If it isn’t something that is unique to your character, other people will be able to copy it and use it against you. In time, more and more influencers will mimic your style of presentation, and the market will become saturated by everyone doing the same thing.
In order to avoid being targeted by copycats, you need to get clear on what your strengths are. What insights, knowledge or experiences do you have to share that no one else can? What’s something that’s missing from the market, that you could deliver on? Once you get clear on your strengths, you can then establish your brand name, reputation and attract an audience of loyal followers.
For example, if you’ve been following our work for some time, you may know that the Dan Lok brand has a very distinct way of doing things. This distinction can be summed up in just four simple words: No BS practical advice. Over the years, many of our followers have become loyal to the Dan Lok brand, because of how we deliver something other people cannot. Most other influencers out there in the industry of finance and business add a lot of fluff to their content. They share with you traditional beliefs that are outdated. Or provide you with cookie cutter wisdoms that everyone already knows about. This is the reason why most influencers fail to become popular, because they do what anyone can do. And if anyone can do it, it is not valuable.
Why Most Influencers Fail When It Comes To Establishing Their Brand
The Dan Lok brand stands out because it uses unconventional wisdom to approach problems. If you are looking for financial advice, almost every guru out there would tell you to put away 10% of your income every month. By doing so, you’ll be able to use your savings to eventually invest in high return assets. This would allow you to then retire comfortably on the money you’ve earned.
The problem with this kind of advice is that when you put it into practice, you’ll quickly realize that it doesn’t work. In order to accumulate enough capital to invest in high return assets, you’ll need to put money away for years. Not to mention investing in high return assets often means taking on risky ventures that could cost you a lot of money. Lastly, do you really want to wait until you are retired before you can enjoy your life? We didn’t think so.
To Stand Out From Everyone Else, Do What Nobody Else Does
This is an example of how most influencers in the financial industry fail because they are doing what everyone else does. They are feeding you nonsense you’ve heard hundreds, if not thousands of times. However, the Dan Lok brand stands out because it tells you the exact opposite. We don’t believe in saving money every month, because those savings will rarely make a difference in your lifestyle.
Instead, we are advocates that everyone should invest in themselves to develop and learn High Income Skills. That way, you are able to generate more income every single month. And with that increase in income, you can start looking at more business opportunities.
The truth is, most people don’t have money problems, they have an income problem. Having an income problem means having a skill problem. The solution? Learn skills that can increase your income, which will solve your money problems. This is why the Dan Lok brand is successful, because it shares advice that is controversial but works. We do what no one else dares to do, which is speak the practical truth.
Why Success In The Online Business World Is Often Short Lived
This means that once you’ve established your brand, reputation and audience, you need to stick to it. The fastest way to sabotage your brand and your success, is to lose sight of what got you there in the first place.
For example, let’s say that you are an online fitness coach. You teach people how to lose weight, build muscle and provide 1 on 1 coaching sessions to help them overcome plateaus. This is what your brand is mainly about.
However, let’s say that over a long period of time, you are able to accumulate a lot of followers. Your business is starting to take off, the number of clients that need your coaching services increases, and things are looking good. Because you have a large audience that follows your brand, you begin receiving sponsorship deals from other big companies. One of them is a sports drink company that wants you to promote their latest line of energy drinks. And they are willing to pay you a lot of money to do it.
Intrigued by the offer of tens of thousands in royalties, you agree to the sponsorship. And then a few weeks later, you get approached by another company that wants you to promote their high energy protein bars. Yet again you agree to the sponsorship deal, and get paid a large sum of money in exchange.
Do you see the problem here? In this example, you started off as a fitness coach that teaches people how to lose weight and gain muscle. Your brand, reputation and the audience you’ve accumulated follows you because of these characteristics. What do you think will happen if you suddenly change the focus of your brand to protein bars and energy drinks?
Don’t Sacrifice Long Term Potential For Short Term Gains
All of a sudden, you’re promoting products that have nothing to do with your brand and what you stand for. You’re losing sight of what your brand is really about, because of your greed for money. You’ve become a walking vending machine, promoting all kinds of assorted products that do not help the image of your brand.
This is one of the biggest mistakes influencers make when establishing their brand. They start off with clarity about what they want their brand to be about. And overtime, as they become more and more successful, they forget about the vision they had in mind. Eventually, they’ll begin sacrificing the long term potential of their business, for short term gains.
Now, no one knows what your brand is about. Are you a fitness coach that teaches people how to lose weight? Or are you encouraging them to get fatter through gorging themselves on protein bars and energy drinks? By doing things that don’t align with the vision of your business, you end up hurting it in the long run. Your audience that you’ve spent years accumulating, start to leave one by one because the vision you are now portraying does not fit with what they signed up for in the first place.
Don’t make the mistake of sacrificing long term potential for short term gains. Imagine how Jeff Bezos would feel if he had decided to sell Amazon before it became the biggest online shopping retailer in the world.
Why Copycats Fail And Why You Shouldn’t Become One No Matter What
Once you’ve gotten clear on your brand and what separates you from everyone else, the last thing you need to do is present it to the world. This is mainly done through content that you produce – such as your Instagram feed, YouTube videos, informative blogs, or Linkedin articles.
Where most influencers mess up is when they try to copy what others are doing. As mentioned previously, the reason why most successful influencers and brands succeed is because it is something only they can do. It is their unique selling proposition that allows them to stand out from everyone else. The way they present, or the ideals that surround their brand are unique only to them. And this principle is one of the things many people forget.
As you begin to grow your brand and your presence in the online business world, you are going to encounter competition. There will inevitably be other people in a similar niche as yours, that will compete with you for followers and prospects. And if they are doing better than you, you are going to be inclined to copy their strategies and use them for yourself.
The problem is that those strategies may not necessarily work for you or your audience. If your loud, flamboyant competitor is more successful in his business than yours, that doesn’t mean you should adopt that same kind of personality. If you’re a more reserved or quiet person, then you should focus on doing things your way. Just because it works for the competition doesn’t mean it’ll work for you.
Focus On The Needs of Your Audience
This goes back to knowing your brand and audience. If you are comparing yourself to your competitors, what do you think will happen? For example, if your competitor is a better speaker than you, what are the chances that you are going to want to increase your speaking ability as well? Or to be more energetic in your presentations?
Differentiating yourself in the online business world doesn’t mean just staying true to your brand, it means staying true to yourself. If you’ve built a brand mainly through videos that are light-hearted and comical, don’t suddenly switch to something serious and depressing. Doing so means that you are not taking the needs of your audience into account when you deliver content. And the main reason this occurs, is when you start to compare yourself to others.
When you begin to compare yourself against other people, you are setting yourself up for failure. Instead of sticking to what’s worked for you in the past, you are suddenly trying something new that may or may not resonate with your audience. Remember that your brand is all about catering to a certain type of audience. Unless you have their best interests at heart, your brand will quickly become assimilated into the storm of influencer masses online. And in this storm, no one is going to be able to find you or your brand.
That doesn’t mean you shouldn’t try to find ways to always improve yourself. If you believe developing your speaking skills will allow you to succeed more in your online business, do it. Just make sure you’re doing it because you want to, not because your competition is.
Be yourself; everyone else is already taken. – Oscar Wilde
This One Secret Will Propel You To The Top Of The Online Business World
There is one last secret trick that we will share with you to help you differentiate your brand from everyone else. And this trick, is to simply be your authentic self.
Authenticity is especially effective in today’s online business world. With anyone possessing the ability to make videos and post outrageous claims, no one knows what is true or false anymore. The online business world has become shrouded in smoke and mirrors, where influencers use every trick they can in order to get you to buy into their product. Some influencers don’t even have ethics or morals, and will stoop to using abhorrent lies and false information to market their brand.
However, if you’ve built your business on the basis of being your authentic, real self, how do you think your audience will react to it? How would you react to a person who has always stuck to their own way of doing things, despite what’s going on around them? How much more respect would you have for this person, knowing that you can trust them to always be real and authentic?
Utilize authenticity to propel your business to the top of the online business world. As only a few influencers are truly authentic when it comes to marketing their brand, you’ll be able to use it to your advantage and differentiate yourself from everyone else.
Learn The In-Depth Strategies To Creating A Thriving Online Business
The online business world today is full of charismatic individuals. The most successful influencers realize that if they want to garner the attention of the masses, they need to be entertaining.
In order to differentiate yourself from everyone doing the same thing, you need to discover your unique selling proposition. What can you do that no one else can? What traits do you possess that are strengths and unique only to you? And most importantly, can you use these traits to create demand in the marketplace?
Knowing what makes your brand unique from everyone else will provide clarity on what your core vision and values are. Without them, you will fall into the trap of accepting any promising offers that come your way, which will potentially sabotage your brand and followers.
The key to building a successful, thriving brand that is different from everyone else’s in the online business world, is to stick to your core values and always be authentic. By doing so, you’ll be able to achieve clarity on what your brand stands for, and ensure you are catering to the needs of your audience.
The High Ticket Influencer™ program is designed to help online coaches scale their business beyond 6-7 figures as quickly as possible. It reveals the same strategies and methods that Sifu Dan™ to go from absolute zero, to a thriving $1,000,000/month online coaching business in less than 8 months. If you want to learn the exact same system he used to grow his online business, click here now.