Don’t you hate it when you pour your time into an email sequence nobody reads, and no one responds to? How do you feel when you see loads of subscribers unsubscribing from your list? It’s frustrating. And you might be wondering what you’re doing wrong.
Am I sending too many emails or am I sending too few? Is my writing not compelling enough?
These are the problems companies often face in marketing. If the conversion rates remain low, many begin to question if emails are even worth sending. If you can relate to this – don’t worry. There are a few ways to fix this without putting in the extra work. Even without a huge email list, it’s still possible for you to double your revenue.
Why You Should Have An Email Sequence
If you’ve never set up an email sequence before, you’re in for a treat.
Any company can do this, whether a small business or a corporation. However, not many business owners are doing this enough; chances are, they are leaving a lot of money on the table.
Email sequences are a series of emails sent to your subscribers from your list. Crafting them takes some time and patience, but the results can be rewarding. Do you know the best part? These emails are automatic.
That’s right. You only have to set them up once, and they send on their own. Your job after that is to watch your click-through rates increase.
Doesn’t that sound exciting?
With an email sequence, you won’t have to stress about content to send your subscribers every time they join your list. Your email sequence helps build that relationship for you.
Your subscribers will hear from you often and remain curious about your next email. As you get into planning out what emails to send, here are some steps you should follow:
1. Not Everyone On Your List Is The Same
Not everyone on your list shares the same interests. Some might’ve bought from you, and some are yet to do so. Some want to know the value of your offer.
The most important thing about sending emails to someone is remembering who you’re addressing. Not everyone will relate to what you have to say, and you should do your best to connect with each person on a deeper level.
The best way to do this is to segment your email list. You can do this in many ways – by age, birthday, gender, location, income, buyer history, etc.
Are you following? Good.
When you segment your list as thoroughly as possible, your relationships grow stronger. Subscribers look forward to reading your emails because they feel like you get them, and are likely to become your customers.
Since you’re targeting the right people, you’re also addressing their needs and desires. Not all your products or services are for everyone. Subscribers might feel overwhelmed seeing things they don’t need. Instead, you can give them what they’re looking for – a solution to their current problem.
For example, let’s pretend you’re selling a training program for social media marketing.
Those who sign up will most likely all be at different levels. Some people will know nothing about social media, while others will have joined so as to tweak their current processes.
What you can do is sell different options by offering training for both beginners and experts.
If you try to sell the beginner’s package to the experts, they will likely reject it because they do not see value in it.
That’s why it’s crucial you know how to communicate with each of your subscribers in an effective way. You will bring much more ROI to all your campaigns.
2. Make Them Feel At Home
The first email of a sequence is where it all begins.
There are several ways you can go about this one – depending on how your subscriber found you in the first place. But you must deliver your promise here.
You might offer a free download of your book, coupon, or valuable content. Either way, you have to give them what they expect. If you fail to do this, how long do you think that relationship will last?
Your goal is to build trust so that your subscriber stays on your email list for as long as possible.
After you deliver your promise, it’s time you let them know what they can expect from you in the future.
This first email is your welcome email, so make them feel at home. Be the best host that you can be, and make your subscribers want to come back for more. Even better – give them something to talk about with their friends and family. That’s how the word spreads.
If you have nothing to offer, you can thank them for subscribing. Then you can give them a tour of your website, pointing out the things they might find interesting. It can be as simple as sharing your blogs, training, or useful tools at their disposal.
Do you know what else is great about welcome emails? They usually have the highest open rates than any other marketing emails. To be exact, the average open rate is 50%-60%.
So send your welcome email or thank you message as soon as people subscribe. That first impression is critical.
3. Keep The Loop Open
So you’ve sent the first email, now what?
It is time you tell them “wait, there’s more!”
After you give your subscribers what they had been looking for, the giving doesn’t stop. You must keep giving more, and go beyond their expectations so that they remain engaged.
Since your goal is to get them to become a paying customer, you need to show them why you’re the right choice.
The following emails you send out should provide lots of value. One way to do this is to map out what you want to share.
This is where you plan out the relationship-building aspect of your email sequence. How many emails do you think it takes for you to nurture your subscribers? There’s no specific number for this. It can be as little as 3 or as much as 10 – however many you think are needed do the trick.
With every email you send, it’s important to remember to make the conversation an open loop. What this means is telling your subscribers what they should look forward to in the next email. You can say something like “I’ll tell you more about this tomorrow,” or “look out for my email next week, and I’ll reveal this secret.”
This works well with storytelling. You can break a story down into several emails, and get people to feel eager about receiving more from you.When people develop an interest in your story, they can’t wait to hear the rest of it. Click To Tweet
Here are some other engaging emails you could include in your email sequence:
- Case studies
- Success stories
- Relevant content
These emails should get the subscribers to feel some fear, curiosity, and even FOMO (fear of missing out.) It also helps to have subject lines that catch attention right away. Your main goal is to stand out in everyone’s inbox and make your email and irresistible must-click.
David Ogilvy, known as the father of advertising”, says: “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
4. Is Now The Time To Sell?
Now that you have your subscriber’s trust, it’s safe to say it’s time for the pitch.
In this step, you’re almost at the end of your email sequence. What you have to offer next is an opportunity for them to take action.
At this point, the people on your list already know who you are and how you run things. They’ve been sticking around and waiting for you to provide more value.
So let’s give them the ultimate solution to their problem – your products or services.
What you have to offer is going to be valuable to them. Because you have given them lots of content and testimonials, they believe you’re the real deal.
You may include a new product launch, an event you’re hosting, or even asking for their feedback – whatever it is, you want them to act right away.
For you to make a sale as soon as they open your email, there needs to be scarcity and urgency. You can write “this one-time offer ends tomorrow,” or, “hurry now, we only have 2 spots left.”
This method should increase the likeliness of making the sale. Instead of having your subscriber opening up your email and putting it aside, they will act fast as there’s no time for them to wait and risk forgetting later.
You could also mention the risks of buying elsewhere. Or, if you are able to expand your offer, you could tell them they can get this free bonus only if they take action now.
5. The Last Call
Okay, so not everyone is going to buy from you the first time you make your pitch.
There will always be times when your subscribers forget about your offer or are too busy for your emails.
It doesn’t hurt to send a follow-up email, and use that as a chance to tell them it’s the last call. This email should be framed as the final warning before your offer disappears for good.
Some will even appreciate the reminder because they like to buy at the very last minute, or because they are waiting for the next paycheck.
In this last step, you need to repeat all the details of your offer again but with even more urgency. Because if they don’t take action now, they might not see this offer again later. If they’re loyal subscribers, they will want to continue to grow with you and nourish the relationship.
This email converts the best. You’ll see a large number of sales if you’ve done your part in nurturing your list from the beginning.
Can you see how each email has a different purpose?
Always remember what your goals are before you start creating your email sequences.
So, How Did You Do?
Congratulations, you know how to set up email sequences for your list!
Now you can automate those emails to send to every new subscriber. This is going to keep you on their minds.
Once you create your first email sequence, it gets easier to do so with future offers. Your first time always involves trial and error.
That doesn’t mean you should set it and forget it; you should always remember to go back and keep refining.
There might be subject lines that didn’t do well. Or you might want to give better value and make the offer more appealing.
Another thing to consider is the time and day you schedule to send out emails.
Sometimes it’s better to schedule your emails for the middle of the week. On Mondays, people get too busy reading work emails they need to catch up on. On Fridays, people are waiting for the weekend and are not in the mood to read emails.
When it comes to timing, it’s best to think about when people are checking their emails. Could it be right when they clock into work and right before they clock out? You’ll have to test it out and find out for yourself.
Don’t be afraid to clean out and refine your email list too. There’s going to be subscribers who never open your emails. To optimize your list, getting rid of those cold subscribers will make your list a whole lot stronger.
You could kindly send them an email and let them know you don’t want to bother them with your emails anymore. If they respond back, great. You now know they still want to hear from you.
You see, email sequences work well only if you make them work for you. That means you have to keep your eyes on the performance and see what you can do to keep improving.
To optimize this process, you’ll have to pay attention to these specific details:
- Open rates
- Click-through rates
- Total sends
- Unsubscribe rates
- Website traffic
- Average time to take action
- Average lead scores
This is how you measure success. You test, and test, and test until it converts more. And by the time you double your revenue, you’ll know the exact reputable process to use for your other offers.
An Email Sequence That Makes You Money In Your Sleep
If you don’t have time to write emails about your products, you should create email sequences. It’s a total hands-off process once you have crafted it, and all you have to do is watch the results roll in – even during your sleep.
Email sequences take time, patience, and a lot of testing. But, once you’ve perfected this, your revenue will speak for itself. And you will get it right with every following email sequence.
The majority of your emails will be about the value you can bring to the table. That’s because you must build trust and a good relationship before attempting to sell anything.
Once you have your list’s attention, the selling part comes easiest. It’s the best part too since that’s when you make the most money.
You don’t even need a huge email list to generate the income you want. What matters most is how strong your connection is with your subscribers. If most of them are loyal to you, don’t you think most of them will continue to buy from you?
It’s always better to have a strong, small list rather than a weak long list. The design does not matter too. You can have no designs, pictures, and videos because what you say is more powerful. That’s something to remember – always focus on the message.
If you want to find out how to build a winning email sequence from the start, you’ll need templates that have been tested to work in the marketplace. These templates have already generated millions of dollars in sales revenue.
You too can get your hands on them and start producing emails in a shorter time. No more experiencing writer’s block and staring in front of a blank screen. Your subscribers will find all your emails compelling to read. You will only be using what’s been proven to convert subscribers into paying customers.