It’s time we changed our stereotypes of the fast-paced, aggressive sales world dominated by men and recognized a new type of high-ticket sales in which men and women succeed.
High-ticket closing is very different from the traditional door to door sales or cold calling, and it’s attracting a different group of applicants. If you don’t have any previous sales experience, you can succeed at high-ticket selling and make good commissions from it with the proper training.
Why We Need More Women In Sales
The industry needs more women in sales, especially high-ticket sales. If you are involved in selling premium products, you don’t chase the prospect. You consult, you coach, and you provide solutions to their needs by finding out their deepest pain points. Because of the sensitive nature of some of the calls, some prefer female closers, and I’ll explain why.
Having this gender diversity in the sales workforce is better for finding common ground with the client base. Mothers can connect better with closers who are mothers. Female business owners can identify better with women who are in sales.
Imagine a female entrepreneur whose pain point is not having time for her family and all of the housework. Can a male salesperson be as effective at closing her for a business coaching program? Can he build rapport by saying he knows how she feels?
Diversity is one reason for having more women in sales, but there are other key reasons. According to a LinkedIn report, women represent 39% of the workforce in sales, and only 21% of Vice Presidents in Sales are female. But there are groups working to change that.
At Microsoft Inside Sales, they hired 1500 sellers last year, and half are women. The thinking is that women attract other women.
A third benefit to having more women in sales is financial. A study from the University of Illinois at Chicago shows a higher profit of 15% for companies with higher gender diversity, and companies with more female board directors have more than 40% return on sales.
Clearly having women in sales is a benefit to both the customers and the companies that hire them. I’ve mentored and hired female closers and seen very strong results.
Women Who Have Successfully Closed High-Ticket Deals
I want to share the stories of three women who graduated from my High-Ticket CloserTM Certification Program. One of them didn’t have any sales experience. The other two had their own business, but they wanted to charge more for their services.
What they learned from the program was how to change their way of thinking and operate with an abundance mindset. When they changed their way of thinking, and operated with an abundance mindset, they were able to close four and five figure deals. Click below to join the masterclass they took to start mastering their closing skills.
Closing Deals Within Weeks of Graduation
One of my students, Susan, completed sales of over $25,000 within six weeks of graduating from the course. She closed three influencers to work with her. Influencers are coaches or business owners selling their own programs and they have consistent lead flow. That means they have a steady flow of prospects inquiring about their products.
Before the course, she didn’t have any sales experience whatsoever. After she finished the course, she continued to hone her skills through role play and feedback. Susan really mastered her closing skills and tripled her closing ratio in just a few weeks.
She has three deals that she’s working on closing that will give her an income of $150,000. She says changing her mindset helped her to get these results.
Not Letting the Market Decide the Price
Another student, Teresa, was doing consultation work. Other people in the same industry charge $100 to $500 per hour for similar services, but she closed a deal for $10,000, and the prospect didn’t even budge on the price.
She believes it was the amount of time she spent practicing her closing skills during the classes that got her the close. Students in the class spend hours everyday role playing with each other to perfect their closing skills. They also record their role plays to analyze their strengths and weaknesses.
Teresa is an example of how strong closing skills and frequent practice are key to closing deals at high price points. She hopes that her story will inspire others to have the same success.
Not Selling Gets The Sale
A third student, Anna, closed a deal for her own product just by understanding what her client needed. The product used to cost $1000, but she closed it for $3000 without getting any client resistance.
The client had a passive personality, so it was important that Anna listened to her. She could tell the prospect needed a lot of support and encouragement, so she talked less and listened more.
Anna didn’t push the client to buy anything or talk about the features and benefits of what she was selling. Instead, she listened to the client’s pain points. What problems were the client having? What was holding the client back from getting the results she wanted?
The client thought that $3000 was a lot of money, but she needed the product now. She saw Anna as the person who had the solution to her problem. Because she saw Anna as the solution, she found a way to get the money and the client closed herself on the deal.
These success stories show that high-ticket selling is about having the abundance mindset. Don’t be afraid to ask for higher prices because you are helping the prospect with their problem. When the prospect sees the value in your offer, they will close the deal themselves.
These stories show that women can close high-ticket deals because it’s not about selling the product or service. It’s about listening to what the prospect or customer wants, and having the right mindset when closing a deal.
Businesswoman and investor Barbara Corcoran said, “The biggest challenge in business is not the competition, it’s what goes on inside your own head.”
It’s time to change the sales industry. More women in sales is beneficial to the customers and to the companies that hire them.
Do you have a success story in high-ticket sales that you want to share? Comment below.