Product Development

How To Create A World-Class Coaching Program

I have something special for you this week…

If you’re already a coach, expert, or trainer selling transformation through your courses and programs…

Or you’re just getting started in this business or plan to in future, read this email very carefully.

Because in this week’s newsletter you’ll get what I believe are the 3 C’s of a world-class program that transforms your client’s lives and turns them into raving fans.

I’ll model this newsletter on my High Ticket Closer™ Certification which has enrolled over 6,000 students.

How To Create A World-class Course Outline

Let’s look at my High Ticket Closing™  Certification and reverse engineer its contents and structure.

When I first launched HTC™ it was a 7 week program marketed as a business opportunity for people who want to work from home and build a business around their closing skills.

Today, it’s a 90-day closing immersive experience with a personal High Ticket Coach and is marketed to business owners and experts like you, so you can up your sales skills and generate more revenue.

This brings me to my first major point.

Change their identity, and you win the game.

Because, once they have an identity change, they can’t help but get better results.

Wouldn’t you agree?

And one of the best ways of doing this is through coaching.

We’ll speak more about identity a little later.

Why Your Program Must Include a Coaching Element

The first C of a world-class program is Coaching.

I realize this is obvious, and your program will no doubt include coaching and guidance from you or someone on your team…

But when we first launched HTC™, while we supplied our mentees with a roleplaying platform they could use to practice their closing techniques.

I believe the success rate would have been far higher if we’d made coaches available.

But you live and you learn, and that’s why the third version of HTC™ includes a personal coach.

The Ingredients of a World Class Coaching Program  

As you’ve just read, we’ve now created 3 versions of HTC™, each one better than before.

You should always be adding to your program and revamping things where they can be improved.

When creating your program you must brainstorm everything you think they’ll need to succeed.

Every challenge they’ll face and how to overcome them, and as much mindset training as it takes to take them from zero to hero.  

Why Mindset is So Important

“Skillset without mindset results in upset” – Dan Lok

You may have heard Tony Robbins say that success is 80% mindset 20% mechanics, and it’s very true.

And as the Curriculum is the second C…

If you want your coaching program or training to be world-class don’t focus on the “how to”.


Because while “how to” is important, you should give your clients more “how to” than they can poke a stick at.

All the “how to” in the world won’t if they don’t first have the right mindset and right identity.

This is one of the determining factors in what makes a program world-class.

For your clients to have an identity change, they must first think differently…

And mindset is something you’re unlikely to get in most lower ticket courses…

But your experience, expertise, and coaching is precisely why your clients will pay high ticket prices for your program.

Because without it, their chances of success are practically zero.

This is why the first two modules of HTC™ cover the high ticket closer mindset and the secret psychology of high ticket closing.

How to Figure Out What They’ll Need to Succeed With A High Degree of Certainty

When we ran the very first season of HTC™, I had a basic idea of what I wanted to teach, but after each class I asked my mentees what they wanted to learn.

After compiling the answers I created the next class and rinsed and repeated this process until the entire 7 weeks was over.

No doubt, you’ll have a great deal of worthwhile info, strategies, tips, and tactics to include in your program…

But, nothing beats asking the market what troubles they’re experiencing or what they’d like to see in your program.

Unfortunately as not every coach considers themselves a marketer, they miss out this vital step in the process.

Without going into too much detail unnecessarily, here is a list of the other modules within HTC™ 3.0, in the hope they give you ideas for your own course.

Module 3: How To Close Anyone, Anywhere, Any Time

Module 4: Power Persuasion: Psychological Tricks & Tactics For Getting People To Say “Yes”

Module 5: Effortless Objection Handling: 27 Common Sales Objections And How To Respond To Each One

Module 6: Social Selling Secrets: How To Leverage Social Media and Technology To Engage More Buyers and Close Deals Faster While Keeping Your Pipeline Full

Module 7: Advanced Cold Calling: How To Generate Opportunities Without Stress, Fear And Rejection

Module 8: Advanced Closing Secrets Most Business Owners and Salespeople Never Master

The Final Ingredient That Makes For A World-class Program

So what else could your program have besides high-level coaching and a curriculum that gives them everything they need to succeed?

Even if your coaching and course are top-notch, the client experience just won’t be the same without this ingredient. 

I’m talking about Community.

As you’re well aware, you become the people you hang around with the most, and your clients will find great value in having access to a network of people they can connect with on their journey to success.

Our HTC™ Facebook group is full of closers posting BOOM after BOOM, sharing their successes, helping each other out, and organizing roleplays.

Setting up a group is one thing, but keeping your members engaged is another thing altogether.

In our group, we posted regularly and ensured we were active and supportive within the group.

We also asked all mentees to post an intro video and talk about what they wanted out of the program.

Did everyone do it?

Of course not, but the vast majority did, and those who did got the most of their HTC™ experience.

If you’d like to know how to create a highly engaged Facebook group, click here to watch this video by Sunny Lenarduzzi >>

In the video, she covers branding… why it’s important to lay down the ground rules… how active you should be… and much more.

Plus you’ll also get ideas for running a free Facebook group of targeted prospects you can pitch your products and services to.

Bear in mind, we did not allow people to pitch themselves in our group as the main goal for the group was to support each and every mentee in HTC™.

In Closing…

For a world-class program, you need Coaching, a solid Curriculum, and a supportive and active Community.

If you want to know how to create an online course that sells, I shot an entire course that teaches you exactly how to do this.

I’ve included it as a $1,000 bonus along with $4,995 worth of other bonuses for people who sign up to Kajabi with my affiliate link >>

I hope you’ve enjoyed this week’s newsletter.

As always…

Go high ticket,

Dan Lok

P.S. – If you want my help to SCALE, SYSTEMIZE, and SUSTAIN a world-class business that creates identity changes in your clients, then you’ll love the S.M.A.R.T. Challenge™.

It’s our 3 day business immersive where challengers leave with a “done list” of tasks already completed instead of a huge “to-do” list you feel overwhelmed just looking at.

The next challenge kicks off on April 19th and we only run them a few times per year, so you won’t want to miss out.

Click here for the full story >>

Lack High Quality Leads?

I want to share something with you that will completely revolutionize your business if you let it…

Over the years, created and/or run businesses in multiple markets, from the coaching and consulting space, to different ecomm stores, salons, various business opportunities, and even table tennis.

Over the last few years however, we’ve transitioned from the make money online niche to solely focus on helping experts like you in the coaching and consulting space.

And guess what was one of the FIRST things we did once we made the switch that’s allowed us to make a somewhat smooth transition.

We began to build a new email list of our ideal prospects.

If you don’t have an email list, you’re relying on paid ads, word of mouth, and social media platforms.

All of which could disappear at the drop of a dime.

So, in this newsletter, you’ll get the only two things you need to grow your business FAST.

How to Attract Clients To You Like Bees To Honey

The first thing you need is an ad that captures their attention and gets them to take the action you want them to take.

The goal here is to obtain their email address.

And you do this by offering them a lead magnet.

I’m almost certain you’re aware of this already…

But you’re about to discover exactly how to get your lead magnet right.

Now, before we discuss “which” lead magnet to choose, let’s discuss 3 things your lead magnet absolutely must have.


It must be relevant to your marketplace.

It doesn’t matter how good your lead magnet is if it appeals to the wrong people, all you’ll end up with is a lot of untargeted leads.

Your goal with your lead magnet is to generate as high quality leads as possible even if that means a lower volume.

Perceived Value

Will your market perceive your lead magnet as valuable?

Will it solve a burning problem for them?

Is it something they CAN’T get anywhere else?

Because if your answer is “no” to any of these, they won’t hand over their details so easily.

Your lead magnet should save them time, money, or improve their life in some way.

Serves Your Business’s Purpose

The purpose of you putting out a lead magnet isn’t only to generate leads.

It’s also to work with them as a client.

But if your lead magnet solves their entire problem they won’t need to work with you, will they?

So, make sure it solves a piece of the puzzle, not the entire thing.

How To Decide What Lead Magnet To Use

There are literally hundreds of lead magnets you could put out.

Obviously, as the years go by, what works changes.

But if you’d like some ideas for what lead magnets you could create, here are 5 you may like to consider.


  • Webinars and Masterclasses

Webinars worked very well for us for a long time, but we found they weren’t working as well in recent years.

So, for a while we didn’t have any webinars or masterclasses out there to help our current market

Now we have shorter masterclasses that run for 20-30 minutes.

If you’d like to see our masterclass for coaches and consultants so you can get some ideas, then click here >>

When you watch the masterclass above, you’ll gain insight into how to hit consistent 6 figure months, even if that seems out of reach for you right now.

Some of my clients do regular live masterclasses instead of pre recorded classes.

Personally, I like automated masterclasses.


  • Ebooks and Whitepapers

    These along with the others I mentioned above help position you as an expert in your niche.

    We used my book FU Money as a lead magnet for years, particularly when we were in the business opportunity niche.

    Your e-book should provide comprehensive information/strategies to your prospects.



  • Free Trial

    If you have a membership or subscription site, you could offer a free 7-day trial.

    I would stay away from offering a free consultation or strategy session, because your time is involved.

    You can still offer these sessions, but the prospect must go through a strict qualification process first, and if they’re answering an ad, they’re not likely to be highly qualified straight away.

Now, there are many mistakes you could make with your lead magnet…

But if you click here, you’ll get some ideas on how to write the copy of your lead magnet landing page to capture the most targeted leads >>

In summary, you must know your target audience to create something they’ll find valuable that solves their challenges.

How To Reel Clients Into Your Business Without Added Stress

Now you have high quality prospects on your list, the second ingredient is of course to communicate with them.

Your goal here is to entertain and educate them, and then invite them to work with you periodically.

It’s up to you how often you email your list.

If your emails are always fun to read, there’s no reason why you can’t email them every day.

Ensure you email them things they’ll find valuable and make a pitch now and then for product or service, or free strategy sessions etc.

In our previous newsletter I wrote about how to write emails that get opened and acted on, so check your inbox for either of these subject lines The ultimate marketing newsletter for 2023 OR, ultimate marketing playbook.. if you’re looking for email copy tips.

I hope you’ve enjoyed this week’s newsletter.

Business is all about testing, so if you put out something that doesn’t hit, it doesn’t mean it sucks, it may mean the copy needs changing.

Copywriting is really the thing that moves the needle in your business outside of closing skills.

To your success,

Dan Lok

P.S. – If you’d like my personal help to install robust systems into your business to help you scale and sustain your growth…

You may like to join us for our next S.M.A.R.T. Challenge™.

Over 3 full days, you’ll get some of my favorite strategies I’ve used to weather the storm of the last 3 years during some of the toughest economic times in history.

Click here for the full scoop >>

Designing Stunning Kajabi Course Pages – Elevate Your Online Courses with Visually Engaging Pages

Welcome to our exploration of designing visually captivating Kajabi course pages, where we unlock the secrets to elevating your online courses and captivating your students with striking aesthetics…

Step 1: Accessing the Customization Dashboard 

To begin crafting your masterpiece, log in to your Kajabi account and navigate to the course you want to design. 

Click on the “Customize” option to access the customization dashboard, where the magic happens.

Step 2: Selecting Your Branding Elements 

A consistent brand presence is crucial for course recognition. Start by incorporating your brand’s colors, fonts, and logo into your course pages. 

Kajabi offers a variety of pre-set themes or the option to create your own custom theme to match your brand identity seamlessly.

Step 3: Crafting a Visually Appealing Layout 

Now comes the creative part! Design a layout that complements your course content and enhances the learning experience. 

Use eye-catching visuals and graphics that align with your course’s theme and resonate with your target audience.

Step 4: Organizing Content with Sections 

Organize your course content into sections to create a clear and logical flow. Each section should have a descriptive heading, guiding students through the different modules or topics in your course. 

This improves navigation and ensures that students can easily find what they’re looking for.

Step 5: Utilizing Multimedia Elements 

Enhance your course pages with multimedia elements to engage your students. Embed videos, audio files, and interactive elements like quizzes or surveys. 

These elements break the monotony of plain text and make learning enjoyable and interactive.

Step 6: Mobile Optimization 

In the mobile-centric world we live in, it’s crucial to optimize your course pages for mobile devices. 

With Kajabi’s responsive design, your pages will automatically adapt to different screen sizes, ensuring a seamless experience for students on smartphones and tablets.

Step 7: Testing and Tweaking 

Designing is an iterative process, and A/B testing is your ally. Experiment with different layouts, colors, and content arrangements to see what resonates best with your audience. 

Analyze the data and make data-driven decisions to refine and improve your course pages continually.

Step 8: Call-to-Action Placement 

Strategically place clear and compelling call-to-action buttons throughout your course pages. These buttons can direct students to enroll in your course, access additional resources, or subscribe to your email list. 

A well-placed call-to-action can significantly impact your conversion rates.


Congratulations! You’ve learned the step-by-step process of designing stunning Kajabi course pages that will leave your students impressed and engaged. 

Remember to incorporate your branding elements, create an appealing layout, and optimize for mobile devices. Don’t forget to experiment with A/B testing to fine-tune your pages and ensure they deliver a top-notch learning experience

As you embark on designing your captivating course pages, I invite you to join my FREE masterclass on “How to Get Paid for What You Know” and seize the opportunity to grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here

To your unstoppable success,

Dan Lok

Creating Irresistible Offers: Boosting Course Sales

Welcome to Day 16 of our Kajabi adventure. Today, we’ll uncover the secrets of crafting irresistible offers that will skyrocket your course sales and leave your potential students craving for more. 

Step 1: Unleashing the Power of Compelling Offers

Creating irresistible offers is like sprinkling magic dust on your course sales. A well-crafted offer can captivate your audience, driving them to take action and enroll in your course.

Step 2: Designing Limited-Time Offers and Discounts

Limited-time offers and discounts are the adrenaline rush your course needs:

  • Scarcity Creates Urgency: Emphasize the limited availability of your offer, encouraging potential students to act quickly.
  • Time-Bound Deals: Set a specific expiration date for the offer to push undecided prospects into making a decision.
  • Flash Sales: Surprise your audience with unexpected flash sales that ignite excitement and urgency.

Step 3: Adding Value with Bonuses and Exclusive Access

Enhance the appeal of your offers by sweetening the deal:

  • Value-Packed Bonuses: Offer valuable bonuses that complement your course, providing additional resources or exclusive content.
  • Exclusive Access: Grant exclusive access to live Q&A sessions, workshops, or a private community to entice potential students.

Remember, the more value you offer, the harder it becomes for your audience to resist your compelling offer.

Step 4: Emphasizing the Transformational Benefits

Focus on the transformational benefits your course brings:

  • Address Pain Points: Clearly communicate how your course solves your audience’s pain points and challenges.
  • Showcase Results: Highlight success stories and testimonials from satisfied students to build trust and credibility.

Step 5: Implementing Clear Call-to-Actions

An irresistible offer needs a clear and compelling call-to-action:

  • Use Strong Verbs: Use action-oriented language to prompt your audience to take immediate action.
  • Visible Buttons: Make your call-to-action buttons visually stand out to attract attention.

For more tips on selling anything to anyone with an irresistible offer, watch my video: 

Before we wrap up, remember that crafting irresistible offers is an ongoing process. Continuously test and refine your offers to optimize conversions and keep your course sales soaring.

>> Don’t forget to grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses at and watch my FREE masterclass on how to get paid for what you know at

On Day 17, we’ll dive into the art of optimizing your Kajabi checkout pages for maximum conversions. Until then, start crafting those compelling offers that your audience simply can’t resist!

To your unstoppable success,

Dan Lok

Kajabi Checkout Pages: Optimizing for Conversions

Hello, fellow course creator! Welcome to our journey through Kajabi, where today, we’re diving into a crucial element of the course enrollment process – checkout pages.

These pages hold the key to turning interested visitors into eager students, and I’m here to guide you through the process of crafting highly effective checkout pages on Kajabi.

Step 1: Understanding the Importance of Checkout Pages

Checkout pages are the final frontier where potential students make the decision to invest in your course. 

This pivotal moment can make or break your conversions. A poorly designed checkout page can lead to cart abandonment, while a well-optimized one can boost your sales significantly.

Step 2: Crafting High-Converting Checkout Pages

With Kajabi’s user-friendly interface, creating high-converting checkout pages is a breeze. Here’s how you can do it:

  • Simplified Checkout Process: Keep the checkout process simple and user-friendly. Avoid overwhelming visitors with unnecessary form fields and steps.
  • Clear Call-to-Action: Ensure your “Buy Now” or “Enroll Now” button stands out prominently on the page, urging visitors to take action.
  • Mobile Responsiveness: Optimize your checkout pages for mobile devices to cater to a wider audience.
  • Urgency and Scarcity: Create a sense of urgency and scarcity with limited-time offers or availability to encourage immediate action.
  • Trust Elements: Instill confidence in potential students by displaying trust elements such as secure payment icons, money-back guarantees, and testimonials.

Step 3: Reducing Cart Abandonment

Cart abandonment is a common hurdle in the online course industry, but it can be minimized with a few strategic tactics:

  • Transparent Pricing: Display clear and upfront pricing, including any additional fees, to avoid surprises during checkout.
  • Offer Payment Options: Provide multiple payment options to cater to different preferences and increase the chances of successful transactions.
  • Exit-Intent Popups: Implement exit-intent popups that offer discounts or additional incentives to win back potential abandoners.

Step 4: Analyzing Checkout Page Performance

As you optimize your checkout pages, keep a close eye on performance metrics:

  • Conversion Rates: Monitor conversion rates to gauge the effectiveness of your checkout pages and make data-driven improvements.
  • Abandonment Rate: Track cart abandonment rates and identify potential pain points in the checkout process.

Step 5: Continuous Optimization

Optimization is an ongoing process. Continuously test different elements on your checkout pages to find the winning combination that maximizes conversions.

Remember, the checkout page is the gateway to transforming prospects into paying students, so invest time and effort in creating a seamless and persuasive experience.

>> Don’t forget to leverage your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting

>> Additionally, my FREE masterclass on how to get paid for what you know awaits you at, offering invaluable insights to help skyrocket your course creation success.

On Day 15, we’ll explore the art of promoting your course through various marketing channels to reach a wider audience. Until then, optimize those checkout pages and watch your conversions soar!

To your unstoppable success,

Dan Lok

How to Price Your Kajabi Course: Finding the Sweet Spot

Hello, ambitious course creator!

Welcome to the world of Kajabi, where we embark on a journey to master the delicate art of pricing your courses just right. Setting the perfect price for your course is no small feat, but with the right strategies and insights, you can strike that balance between making your course appealing to students while ensuring it’s a profitable venture.

Join us as we dive into the world of pricing strategies and uncover the key factors that will help you find the sweet spot for your course.

Step 1: Understanding Premium Pricing Strategies

In a previous article Borrow These 3 Powerful Premium Pricing Strategies, I shared three of my favorite pricing methods that can elevate your course pricing game:

  • Price to Package: Create a compelling package with valuable content and features, then price it accordingly. Bundling your course with additional resources can increase its perceived value, enticing students to invest.
  • Price to Positioning: Your pricing can be influenced by the unique positioning you hold in the marketplace. If you are recognized as a top authority in your niche, your course can command a premium price due to your esteemed reputation.
  • Price to Value: The true value of your course lies in the transformation it brings to students’ lives. Charge a price that reflects the life-changing impact of your course content and the results it delivers.

For more strategies watch this:

Step 2: Factors to Consider When Setting Prices

Several factors come into play when determining the right price for your course:

  • Course Content: The depth and quality of your course content directly impact its perceived value.
  • Market Demand: Analyze the demand for your course topic and adjust the price based on market appetite.
  • Target Audience: Consider the financial capacity of your target audience and tailor your pricing to resonate with them.

Step 3: Exploring Different Pricing Models

Kajabi empowers you with versatile pricing models to suit your course:

  • One-Time Payments: Charge a single fee for lifetime access to your course content, ideal for standalone courses.
  • Subscriptions: Offer monthly or annual subscriptions for ongoing access to your course, ensuring recurring revenue.
  • Bundles and Upsells: Create enticing bundles of multiple courses or additional resources, enticing students with added value.

Step 4: Striking the Optimal Price Point

Finding the sweet spot in pricing is a delicate balance between attracting students and ensuring profitability:

  • Test and Iterate: Experiment with different price points and analyze how each affects enrollment and revenue.
  • Promotions and Discounts: Use time-limited promotions or discounts to create a sense of urgency and entice potential students.
  • Value Communication: Clearly communicate the value and benefits of your course to justify the price to prospective students.

Step 5: Monitoring Course Performance

After setting your course price, closely monitor its performance:

  • Analyze Enrollment Rates: Track how your pricing affects enrollment rates and make adjustments if needed.
  • Feedback and Surveys: Gather feedback from students about the course value and experience to identify areas for improvement.

Remember, with the power of premium pricing strategies, you can elevate your course’s value and attract eager students willing to invest in their transformation.

>> Before we wrap up, don’t forget to seize your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting

>> And for more invaluable insights, make sure to watch my FREE masterclass on how to get paid for what you know at

For now, take a deep breath, get creative, and confidently price your course for success.. 

On Day 14, we’ll explore the art of crafting compelling sales pages that convert curious visitors into enthusiastic students. Until then, happy pricing!

To your unstoppable success,

Dan Lok