Product Development

Get Your Client Results 10x Faster?

Throughout my coaching career, I’ve tried many things to help my clients get results…

And what I’ve realized through all the trial and error is this.

It doesn’t matter how good you are…

It doesn’t matter how much experience you have…

And it doesn’t even matter how eager you are or how much you care.

You’ll never help 100% of your clients get results.

So what stops clients from getting results?

Their mindset.

You may have heard Tony Robbins’ famous quote…

“Success is 80% mindset, 20% mechanics.”

And it’s very true.

So in this week’s newsletter, I’ll discuss 7 reasons why your clients may sabotage their own success, and the one solution to fix it all.

But before getting into the main part of the newsletter, let me give you a perfect example of why mindset is so important.

As you know, I teach High Ticket Closing.

The mechanics of high ticket closing include asking the right questions, playing with prospect resistance, asking for money, talking to strangers, and many other things.

But if the mentee is uncomfortable with any of the mechanics, or they have a negative association with sales,  then they’ll never succeed.

So, let’s dive into the…

7 Reasons Why Your Clients May Not Succeed

  1. They can’t do it

    This one is obvious, and it’s the reason why they’ve hired you.

    If they could do it, they would have already done it.
  2. They won’t do it

    Here they have the ability but they simply won’t do the work to achieve the success they desire.
  3. They don’t believe they can do it

    Here they have the ability, but for whatever reason, they don’t believe they can succeed.

    This often causes people not to even try to change their life and get better results.
  4. They don’t believe it will work

    No matter how many clients you have that have succeeded with your program…

    There will always be people who don’t believe it will work.

    What they’re really saying is similar to the 3rd reason.

    They don’t believe it will work for them.

    Sure, they can see other people succeeding.

    But they don’t think it will work for them, and this becomes a self-fulfilling prophecy.

    Meaning, if they don’t think it will work, it won’t work.
  5. They don’t stick with it long enough

    Success happens at different times for different people.

    Some reach their goals in a month or two, some may take years.

    So, what determines how fast someone will succeed?

    The truth is, there are many variables, which include but are not limited to…

    The hours they put in… how consistent they are… how fast they learn, and countless others.
  6. They play the victim.

    In my High Ticket Closer Certification™ (HTC), we have a rule.

    That rule is “No excuses, No opinions, and No victims.”

    Victims always look for someone else to blame.

    They b*tch, moan, and whine.

    And if you accidentally bring on clients like these, not only will they be a client from hell, but they’ll never succeed.
    They haven’t taken full responsibility for their life, and until they do, they’ll continue to stay stuck.
  7. Their environment

    I always say, “Your environment is more powerful than your willpower.”

    If your clients are constantly hanging out with negative friends and family, they’ll be influenced by them and this will cause internal friction in their mind.

    They may be swayed not to work on themselves, their business, and their goals.

    And if they don’t move house or distance themselves, this will adversely affect their future success.

How To Help Them Overcome The 7 Roadblocks To Success

So, with all these roadblocks and obstacles getting in their way, how do you give your clients the best chance of success?

The answer is of course, to include a mindset portion in your program.

Your mindset modules should be designed in such a way to remove old beliefs that could halt their success…

And replace them with more empowering beliefs and different ways of thinking that will help them succeed.

For example: In HTC™, I teach the psychology of high ticket sales… why sales is a noble profession and not something to be ashamed of… why people look down on salespeople… why they can’t afford to be afraid of speaking to strangers, and so much more.

If you haven’t already, brainstorm the different ways of thinking someone must have to succeed in your program, and all the different mental roadblocks someone may experience when working with you.

You may like to interview past or current clients, because they may tell you things you’ll likely never think of.

Remember, all you can do is to help the clients who want to help themselves.

And if they join your program, and don’t think they need mindset training, then those are the people who need it the most, and usually they’re the ones you can’t help.

In closing…

If you want to give your clients the best chance of success, don’t skip the mindset training.

When you include mindset, you should see your success rate increase, and if you only let in highly motivated people, this will also improve your client success rate.

Until next time… go high ticket,

Dan Lok

P.S. – We’ve spoken about your clients throughout the entire newsletter, but what about getting YOU faster and better results in your business?

If you want my complete business playbook that’s responsible for over $100 million in sales in my coaching/consulting business, then you’ll love the S.M.A.R.T. Challenge™.

The next challenge kicks off on July 26th and runs for 3 days.

After the three days, you’ll leave with a “done list” of tasks and the strategies to SCALE, SYSTEMIZE, and SUSTAIN your business through the toughest economic climates, and much more.

We only run the challenge a few times a year, so…

Click here for the full story and secure your spot >>

You Can’t Scale Without This…

Your offer is one of the most important ingredients of your business…

Get it right, and everything about your business becomes easier.

Your copy is easier to write…

Your message becomes clearer…

Your closers have an easier time selling, and generate more revenue.

Get it wrong, and you may get by for a while, but when it comes to scaling, you’ll run into obstacle after obstacle.

Why An Irresistible Offer Overrides World-Class Sales Copy

Even the best sales copy in the world won’t sell a resistible offer.

For example, you’ll never sell steak to a vegan.

But a vegan will always buy vegan food, even if the food isn’t that high quality, and especially if there are limited vegan options.

Why You Must Never Sell What You Want

Most coaches, consultants, and experts simply become product pushers.

They sell what they want.

When they should be selling what the prospect wants.

A client centric offer to the right person will be irresistible.

So irresistible, they should feel like a fool passing it up.

So, if your offer doesn’t elicit that kind of response in your prospects this could be one of the most important newsletters you ever read…

And if you act on it, it could be the most intelligent decision you make all year.

Because by the time you’re done, you’ll have an offer your market simply can’t refuse.

How To Find Out What Your Marketplace Really Wants

Have you ever heard the phrase “Sell them what they want, give them what they need?”

It’s very true.

As business owners, often we know exactly what our prospects need, and so we create an offer around those needs.

But what they need and what they want are two very different things.

In fact, it may seem logical to start a business around something everyone needs, but it’s actually people’s wants that push them to buy.

No one needs luxury items, and yet the top 100 luxury companies generate $250-300 billion each year.

Here’s a dating niche example.

It’s obvious that if you’re a man looking to improve his dating life, more confidence will help you do that.

But men are more likely to wake up thinking, “I wish I had more dates”, rather than… “I wish I had more confidence, so I could get more dates.”

So if someone were to invest in a dating program, the main goal would be getting more dates, but it’s very likely they’ll experience a wide range of benefits such as higher confidence, greater certainty, more respect, amongst other things.

This is where market research comes into play.

Firstly, compile a list of all the features and benefits of your product or service.

Secondly, hit, Facebook groups, Forums, Reddit, and interview past clients.

You want as much information on different ways they’ve tried to solve their problem, and what their experiences were.

You want to know what those solutions did well, and where they could be improved, so when you create your offer you fill all the gaps.

The 7 Traits Of An Irresistible Offer

As a copywriter, I created offers all the time.

And this is why I firmly believe the more high income skills you have, the higher your chance of business success.

A very high percentage of business owners don’t have any business skills, and that’s why there is such a high failure rate.

But I digress.

Here are 7 traits of an irresistible offer:

  • Easy To Understand

    It’s easy to complicate things when you’re creating your offer, and a confused mind never buys.

    So, keep your offer to one idea.

    What’s the big problem you’ll help them solve, or what’s the main thing your market wants?

  • Highly Desirable (People buy what they want, not what they need, as discussed above)

  • High Perceived Value

    Your marketplace must perceive it as valuable.

    If your offer gives them multiple bonuses unrelated to their problem or goals, they won’t see them as valuable, even though another market may.

  • Easy To Get

    Have you ever been through a confusing process to get something so you gave up before you got what you wanted?

    We all have, and if you make your prospect jump through too many hoops, they’ll look for an easier way to solve their problem.

  • Must Be Believable And Credible

    Nowadays, people are very skeptical.

    It’s common for things to sound too good to be true.

    So you need your offer to be believable and credible, or they won’t take action.

  • It Has Urgency

    You want to give them a reason why they should buy right now.

    That could be anything you like.

    Maybe, you offer partial scholarships to only 10 people.

    Maybe you’re not taking on any new clients for 3 months after this intake so you can focus on client results.

    And if they want to work with you they’ll have to act now, or join the waitlist.


If you’d like further explanation on each of 7 traits, click here to watch my in-depth video >>

5 Questions Your Irresistible Offer Should Answer

Once you’ve created your irresistible offer, your market should be able to answer these 5 questions in their mind, just by looking at it.

  • What is it?

    Is it a product, a service, a program, or something else?

  • How will it help me?

    What’s in it for your prospect?

  • Why should I believe you?

    There are many ways you can get your market to believe you.

    Some of the most invaluable ways are with case studies and testimonials.

  • How much is it?

    This is self-explanatory, as everyone wants to know if their next investment will fit their budget.

  • Why is it relevant?

    Is your solution relevant to the way they’ll consume your content/program.

    If you offer your solution in a way that most people are unable to access it, say perhaps on DVD, when most don’t own a DVD player these days, this may cause you to lose sales.

At the end of this video, I summarize this in a short sentence that makes it easy to know if your offer is irresistible or not >>

Skip to 7:41 for the one sentence summary, or watch the entire video for further clarification on the above 5 questions if needed.

In closing…

Once you have a solid irresistible offer, you’ll notice many areas of your business improve just for this reason.

Any business I’ve built is built around the irresistible offer I create based on what the market truly desires.

Until next time, go high ticket,

Dan Lok

P.S. – Our next S.M.A.R.T. Challenge™ is just around the corner…

And if you’d like to spend 3 full days with me and hundreds of other high level coaches, consultants, experts, and trainers…

Where you’ll gain invaluable and groundbreaking insights into how I sold over $100 million in coaching and consulting…

And what it takes to SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate…

Then I strongly suggest you join us.

The event is completely virtual, so there are no excuses.

We only run this event a few times per year… so click here for the full scoop >>

Hungry For Success? (Read This)

How hungry are you for success?

Because in my line of work I see people of all walks of life in pursuit of success.

I see people with all odds stacked against them who make it through hard work and determination…

I also see people who have everything working in their favor who never succeed, and everything in between.

So I wanted to share with you a little about my journey to success and moving through the life stages of survival, security, success, and significance…

So you can figure out exactly where you are within the 4 stages and what you need to do to progress to the next stage.

How to Find Out Where You Are In the 4 Stages of Life

In my book Unlock It, I identify 4 stages of life.


Like most people, I spent many years at this stage.

I still remember how difficult life was, jumping on every opportunity that came my way…

Thinking that this new opportunity would bring the success I desired…

When in reality, each of the 13 business failures I had only kept me there longer.

It wasn’t until I met my first mentor Alan who taught me my first high income skill of Copywriting that I was able to move to the next level.


After working as a Copywriter for just one year, I hit my first 6 figures.

I was finally making enough money to support myself and my mom, and begin paying back some of the $150K worth of debt I’d amassed.

I began consulting businesses on their marketing and added another high income skill to my tool belt.

This gave me an extra 6 figures per year in income, and life was very comfortable.

One day, I had an epiphany, and it helped me reach the next stage.


I’m almost certain you’ve had periods in your life where you had to let go of something that wasn’t serving you.

It can be difficult at times, especially if you’ve invested a lot of time and energy into it.

But letting go of the thing that took me from survival to security was a very tough decision.

I knew that what got me here wouldn’t get me to where I wanted to go, so I fired all my copywriting clients and jumped feet first into the online business world. 

What happened over the next few years allowed me to retire at 27.

I remember trying the stereotypical retirement dream of sitting on a beach.

After a day or two I got bored, so I watched movies.

After another day or two I got bored of that.

I’d been retired for one month before I decided I had to go back to work.

I had everything I ever needed or wanted and although few ever achieve this level of success, I felt there was something missing and I couldn’t put my finger on it.


I remember talking to Alan about going back to work.

He told me I should start another business.

Business is war. It’s cut throat…

And I really didn’t want to.

But he told me to start something that I knew I’d love and that could impact others in a positive way.

That’s when I began mentoring others, and transferring my skills.

I didn’t know this would happen, but for the first time in my life I felt fulfilled…

Like I had a purpose other than just making money.

Even better, I was being paid very well for the work I was doing.

You see, significance isn’t about you.

It’s about expanding your influence, impacting others, and leaving a legacy.

And I feel grateful I’m able to do this so early on my life journey.

So where do you sit within the 4 stages I’ve outlined above?

If you haven’t read my book Unlock It, that would be a good place to start, as I teach you how to unlock your wealth, impact, and significance.

Click here to grab your copy >>

How To Know If You’re Hungry Enough For Success

So in light of all we’ve spoken about today, the question is…

How hungry are you for success, [Name]?

Because I can tell you, success isn’t an easy journey.

I’ve heard people talk a big game and come out swinging.

But success is more about consistency than intensity.

Are you willing to take a metaphoric beating day in day out to achieve your dreams?

If you’re unsure, I want to share a quick story with you about a millionaire and a young man.

It’s a TED talk I did many years ago, but the lesson is very important, and you can watch it here >>

No matter whether you pursue success or not, I wish you all the best on your journey.

In conclusion…

If I can go from being a shy and introverted kid who moved to Canada without a word of the English language on my lips to where I am today…

I know you can achieve your version of success, because remember…

“Success is living life on your own terms.”

I truly believe you can build the life you want, make the money you want, and live where you want.

For me, it all started with a high income skill, and if you haven’t developed your first high income skill yet, then click here to check out some of my trainings at the Dan Lok Shop >>

Even if you already have one high income skill, look to stack another skill on top of that one, to amplify your income even further.

I know you can do it,

Dan Lok

P.S. – Don’t be one of those people who buy all the courses and never implement anything.

People like that talk a big game, but their life NEVER changes.

They’re not serious about their life or their success.

Get ahead of the pack with your new high income skill here >>

How To Create A World-Class Coaching Program

I have something special for you this week…

If you’re already a coach, expert, or trainer selling transformation through your courses and programs…

Or you’re just getting started in this business or plan to in future, read this email very carefully.

Because in this week’s newsletter you’ll get what I believe are the 3 C’s of a world-class program that transforms your client’s lives and turns them into raving fans.

I’ll model this newsletter on my High Ticket Closer™ Certification which has enrolled over 6,000 students.

How To Create A World-class Course Outline

Let’s look at my High Ticket Closing™  Certification and reverse engineer its contents and structure.

When I first launched HTC™ it was a 7 week program marketed as a business opportunity for people who want to work from home and build a business around their closing skills.

Today, it’s a 90-day closing immersive experience with a personal High Ticket Coach and is marketed to business owners and experts like you, so you can up your sales skills and generate more revenue.

This brings me to my first major point.

Change their identity, and you win the game.

Because, once they have an identity change, they can’t help but get better results.

Wouldn’t you agree?

And one of the best ways of doing this is through coaching.

We’ll speak more about identity a little later.

Why Your Program Must Include a Coaching Element

The first C of a world-class program is Coaching.

I realize this is obvious, and your program will no doubt include coaching and guidance from you or someone on your team…

But when we first launched HTC™, while we supplied our mentees with a roleplaying platform they could use to practice their closing techniques.

I believe the success rate would have been far higher if we’d made coaches available.

But you live and you learn, and that’s why the third version of HTC™ includes a personal coach.

The Ingredients of a World Class Coaching Program  

As you’ve just read, we’ve now created 3 versions of HTC™, each one better than before.

You should always be adding to your program and revamping things where they can be improved.

When creating your program you must brainstorm everything you think they’ll need to succeed.

Every challenge they’ll face and how to overcome them, and as much mindset training as it takes to take them from zero to hero.  

Why Mindset is So Important

“Skillset without mindset results in upset” – Dan Lok

You may have heard Tony Robbins say that success is 80% mindset 20% mechanics, and it’s very true.

And as the Curriculum is the second C…

If you want your coaching program or training to be world-class don’t focus on the “how to”.


Because while “how to” is important, you should give your clients more “how to” than they can poke a stick at.

All the “how to” in the world won’t if they don’t first have the right mindset and right identity.

This is one of the determining factors in what makes a program world-class.

For your clients to have an identity change, they must first think differently…

And mindset is something you’re unlikely to get in most lower ticket courses…

But your experience, expertise, and coaching is precisely why your clients will pay high ticket prices for your program.

Because without it, their chances of success are practically zero.

This is why the first two modules of HTC™ cover the high ticket closer mindset and the secret psychology of high ticket closing.

How to Figure Out What They’ll Need to Succeed With A High Degree of Certainty

When we ran the very first season of HTC™, I had a basic idea of what I wanted to teach, but after each class I asked my mentees what they wanted to learn.

After compiling the answers I created the next class and rinsed and repeated this process until the entire 7 weeks was over.

No doubt, you’ll have a great deal of worthwhile info, strategies, tips, and tactics to include in your program…

But, nothing beats asking the market what troubles they’re experiencing or what they’d like to see in your program.

Unfortunately as not every coach considers themselves a marketer, they miss out this vital step in the process.

Without going into too much detail unnecessarily, here is a list of the other modules within HTC™ 3.0, in the hope they give you ideas for your own course.

Module 3: How To Close Anyone, Anywhere, Any Time

Module 4: Power Persuasion: Psychological Tricks & Tactics For Getting People To Say “Yes”

Module 5: Effortless Objection Handling: 27 Common Sales Objections And How To Respond To Each One

Module 6: Social Selling Secrets: How To Leverage Social Media and Technology To Engage More Buyers and Close Deals Faster While Keeping Your Pipeline Full

Module 7: Advanced Cold Calling: How To Generate Opportunities Without Stress, Fear And Rejection

Module 8: Advanced Closing Secrets Most Business Owners and Salespeople Never Master

The Final Ingredient That Makes For A World-class Program

So what else could your program have besides high-level coaching and a curriculum that gives them everything they need to succeed?

Even if your coaching and course are top-notch, the client experience just won’t be the same without this ingredient. 

I’m talking about Community.

As you’re well aware, you become the people you hang around with the most, and your clients will find great value in having access to a network of people they can connect with on their journey to success.

Our HTC™ Facebook group is full of closers posting BOOM after BOOM, sharing their successes, helping each other out, and organizing roleplays.

Setting up a group is one thing, but keeping your members engaged is another thing altogether.

In our group, we posted regularly and ensured we were active and supportive within the group.

We also asked all mentees to post an intro video and talk about what they wanted out of the program.

Did everyone do it?

Of course not, but the vast majority did, and those who did got the most of their HTC™ experience.

If you’d like to know how to create a highly engaged Facebook group, click here to watch this video by Sunny Lenarduzzi >>

In the video, she covers branding… why it’s important to lay down the ground rules… how active you should be… and much more.

Plus you’ll also get ideas for running a free Facebook group of targeted prospects you can pitch your products and services to.

Bear in mind, we did not allow people to pitch themselves in our group as the main goal for the group was to support each and every mentee in HTC™.

In Closing…

For a world-class program, you need Coaching, a solid Curriculum, and a supportive and active Community.

If you want to know how to create an online course that sells, I shot an entire course that teaches you exactly how to do this.

I’ve included it as a $1,000 bonus along with $4,995 worth of other bonuses for people who sign up to Kajabi with my affiliate link >>

I hope you’ve enjoyed this week’s newsletter.

As always…

Go high ticket,

Dan Lok

P.S. – If you want my help to SCALE, SYSTEMIZE, and SUSTAIN a world-class business that creates identity changes in your clients, then you’ll love the S.M.A.R.T. Challenge™.

It’s our 3 day business immersive where challengers leave with a “done list” of tasks already completed instead of a huge “to-do” list you feel overwhelmed just looking at.

The next challenge kicks off on April 19th and we only run them a few times per year, so you won’t want to miss out.

Click here for the full story >>

Lack High Quality Leads?

I want to share something with you that will completely revolutionize your business if you let it…

Over the years, created and/or run businesses in multiple markets, from the coaching and consulting space, to different ecomm stores, salons, various business opportunities, and even table tennis.

Over the last few years however, we’ve transitioned from the make money online niche to solely focus on helping experts like you in the coaching and consulting space.

And guess what was one of the FIRST things we did once we made the switch that’s allowed us to make a somewhat smooth transition.

We began to build a new email list of our ideal prospects.

If you don’t have an email list, you’re relying on paid ads, word of mouth, and social media platforms.

All of which could disappear at the drop of a dime.

So, in this newsletter, you’ll get the only two things you need to grow your business FAST.

How to Attract Clients To You Like Bees To Honey

The first thing you need is an ad that captures their attention and gets them to take the action you want them to take.

The goal here is to obtain their email address.

And you do this by offering them a lead magnet.

I’m almost certain you’re aware of this already…

But you’re about to discover exactly how to get your lead magnet right.

Now, before we discuss “which” lead magnet to choose, let’s discuss 3 things your lead magnet absolutely must have.


It must be relevant to your marketplace.

It doesn’t matter how good your lead magnet is if it appeals to the wrong people, all you’ll end up with is a lot of untargeted leads.

Your goal with your lead magnet is to generate as high quality leads as possible even if that means a lower volume.

Perceived Value

Will your market perceive your lead magnet as valuable?

Will it solve a burning problem for them?

Is it something they CAN’T get anywhere else?

Because if your answer is “no” to any of these, they won’t hand over their details so easily.

Your lead magnet should save them time, money, or improve their life in some way.

Serves Your Business’s Purpose

The purpose of you putting out a lead magnet isn’t only to generate leads.

It’s also to work with them as a client.

But if your lead magnet solves their entire problem they won’t need to work with you, will they?

So, make sure it solves a piece of the puzzle, not the entire thing.

How To Decide What Lead Magnet To Use

There are literally hundreds of lead magnets you could put out.

Obviously, as the years go by, what works changes.

But if you’d like some ideas for what lead magnets you could create, here are 5 you may like to consider.


  • Webinars and Masterclasses

Webinars worked very well for us for a long time, but we found they weren’t working as well in recent years.

So, for a while we didn’t have any webinars or masterclasses out there to help our current market

Now we have shorter masterclasses that run for 20-30 minutes.

If you’d like to see our masterclass for coaches and consultants so you can get some ideas, then click here >>

When you watch the masterclass above, you’ll gain insight into how to hit consistent 6 figure months, even if that seems out of reach for you right now.

Some of my clients do regular live masterclasses instead of pre recorded classes.

Personally, I like automated masterclasses.


  • Ebooks and Whitepapers

    These along with the others I mentioned above help position you as an expert in your niche.

    We used my book FU Money as a lead magnet for years, particularly when we were in the business opportunity niche.

    Your e-book should provide comprehensive information/strategies to your prospects.



  • Free Trial

    If you have a membership or subscription site, you could offer a free 7-day trial.

    I would stay away from offering a free consultation or strategy session, because your time is involved.

    You can still offer these sessions, but the prospect must go through a strict qualification process first, and if they’re answering an ad, they’re not likely to be highly qualified straight away.

Now, there are many mistakes you could make with your lead magnet…

But if you click here, you’ll get some ideas on how to write the copy of your lead magnet landing page to capture the most targeted leads >>

In summary, you must know your target audience to create something they’ll find valuable that solves their challenges.

How To Reel Clients Into Your Business Without Added Stress

Now you have high quality prospects on your list, the second ingredient is of course to communicate with them.

Your goal here is to entertain and educate them, and then invite them to work with you periodically.

It’s up to you how often you email your list.

If your emails are always fun to read, there’s no reason why you can’t email them every day.

Ensure you email them things they’ll find valuable and make a pitch now and then for product or service, or free strategy sessions etc.

In our previous newsletter I wrote about how to write emails that get opened and acted on, so check your inbox for either of these subject lines The ultimate marketing newsletter for 2023 OR, ultimate marketing playbook.. if you’re looking for email copy tips.

I hope you’ve enjoyed this week’s newsletter.

Business is all about testing, so if you put out something that doesn’t hit, it doesn’t mean it sucks, it may mean the copy needs changing.

Copywriting is really the thing that moves the needle in your business outside of closing skills.

To your success,

Dan Lok

P.S. – If you’d like my personal help to install robust systems into your business to help you scale and sustain your growth…

You may like to join us for our next S.M.A.R.T. Challenge™.

Over 3 full days, you’ll get some of my favorite strategies I’ve used to weather the storm of the last 3 years during some of the toughest economic times in history.

Click here for the full scoop >>

Designing Stunning Kajabi Course Pages – Elevate Your Online Courses with Visually Engaging Pages

Welcome to our exploration of designing visually captivating Kajabi course pages, where we unlock the secrets to elevating your online courses and captivating your students with striking aesthetics…

Step 1: Accessing the Customization Dashboard 

To begin crafting your masterpiece, log in to your Kajabi account and navigate to the course you want to design. 

Click on the “Customize” option to access the customization dashboard, where the magic happens.

Step 2: Selecting Your Branding Elements 

A consistent brand presence is crucial for course recognition. Start by incorporating your brand’s colors, fonts, and logo into your course pages. 

Kajabi offers a variety of pre-set themes or the option to create your own custom theme to match your brand identity seamlessly.

Step 3: Crafting a Visually Appealing Layout 

Now comes the creative part! Design a layout that complements your course content and enhances the learning experience. 

Use eye-catching visuals and graphics that align with your course’s theme and resonate with your target audience.

Step 4: Organizing Content with Sections 

Organize your course content into sections to create a clear and logical flow. Each section should have a descriptive heading, guiding students through the different modules or topics in your course. 

This improves navigation and ensures that students can easily find what they’re looking for.

Step 5: Utilizing Multimedia Elements 

Enhance your course pages with multimedia elements to engage your students. Embed videos, audio files, and interactive elements like quizzes or surveys. 

These elements break the monotony of plain text and make learning enjoyable and interactive.

Step 6: Mobile Optimization 

In the mobile-centric world we live in, it’s crucial to optimize your course pages for mobile devices. 

With Kajabi’s responsive design, your pages will automatically adapt to different screen sizes, ensuring a seamless experience for students on smartphones and tablets.

Step 7: Testing and Tweaking 

Designing is an iterative process, and A/B testing is your ally. Experiment with different layouts, colors, and content arrangements to see what resonates best with your audience. 

Analyze the data and make data-driven decisions to refine and improve your course pages continually.

Step 8: Call-to-Action Placement 

Strategically place clear and compelling call-to-action buttons throughout your course pages. These buttons can direct students to enroll in your course, access additional resources, or subscribe to your email list. 

A well-placed call-to-action can significantly impact your conversion rates.


Congratulations! You’ve learned the step-by-step process of designing stunning Kajabi course pages that will leave your students impressed and engaged. 

Remember to incorporate your branding elements, create an appealing layout, and optimize for mobile devices. Don’t forget to experiment with A/B testing to fine-tune your pages and ensure they deliver a top-notch learning experience

As you embark on designing your captivating course pages, I invite you to join my FREE masterclass on “How to Get Paid for What You Know” and seize the opportunity to grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here

To your unstoppable success,

Dan Lok