Are you a starving writer and hardly make ends meet? Are you wondering what are the best ways to earn income writing?
Maybe you tried publishing books or other forms of creative writing. Maybe you tried finding gigs on freelance sites. Or maybe you tried finding a publisher and got rejected. Your career simply never really picked up. Now, you can’t even feed your family properly with your writing. Maybe you even took on a job to get by. And the job is eating away precious time that you would rather spend with your loved ones.
Now, imagine this instead…
Picture yourself getting up in the morning. You get ready, grab a cup of coffee or tea and open your laptop. You type away and spend 30 minutes to an hour. And then, you call it a day. You can spend time with your kids, your spouse, go for a walk…When you come home later that day, maybe you spend another 30 minutes or an hour. And that’s it. That’s your career.
Sounds too good to be true? We assure you, it’s true. It’s actually possible to generate a stable income only with the power of your written words. For many writers all over the world, it’s already a reality. Even in times of crisis, they are stable because they earn their income from home. Without further delay, let us share with you the 3 best ways to earn more income in 2020.
1. Content Writing
Content writing is a perfect way to generate income with your writing. Why? Because almost every business needs it. There are so many companies out there that try to get more attention in the marketplace. One of the best ways to stand out and cut through the noise is through high- quality content.
Content helps a business to create a relationship with their audience and to generate new fans. Content that educates, informs and entertains is always needed. It’s a proven way to build an online empire and grow a customer base.
Now, what are the best forms of content writing? If you want a sustainable and predictable income as a writer, focus on these: White-papers, pdfs, blogs, LinkedIn posts, long-form articles, and press releases. Content is king – but you as the writer want to stick to forms of content that work well and generate income.
Thanks to the internet, there simply can never be enough content. Every company has to produce consistent content to stay relevant. That creates a huge demand in the marketplace for writers that can produce good content.
Thanks to this huge demand, content writing is one of the best ways to earn income writing. But how do you become a content writer? First, you need to know…
What exactly is good content?
Good content educates, informs, inspires or empowers the reader. So, while content writing is one of the best ways to earn income writing – you still have to do it right. It’s not enough to write out some words. Instead, it has to resonate with the reader.
It requires you to do research and get to know the audience and the company you are writing for. You have to find out what your audience cares about and present it interestingly.
What’s more, as a content writer, you might also want to learn the basics of marketing and SEO optimization. Why? Because it will give you a deeper understanding of your market. And with SEO optimizations the content you write gets actually found. All the content in the world won’t help you if nobody reads it.
How can you actually earn money as a content writer?
How much you earn as a content writer depends on a few things. It depends on your skill level, but even more so, on who you are working with.
When it comes to content writing, stay away from low papers that don’t get paid well. Work with companies that actually value your work. Most content writers get paid by the project. Or per batch. For example, a client could hire you to write one guest article. Or maybe they hire you to write a batch of 10 articles.
Either way, you want to make sure to find a client and work with them long-time. It’s the best way because your income will be consistent and reoccurring. We call that a retainer client.
Your competitive advantage as a content writer
The thing is, good content writers are often hard to find. So, if you are good and maybe even have some expertise in a certain niche you hardly have any competition. Most content writers have no clue about strategy. They also hardly ever research their audience or their niche.
If you have special knowledge, for example in the tech industry, you can tap into fairly untouched markets. Either way, content writing is a reliable way to earn income by writing.
2. Social Media Writing
Social Media writing is another surefire way to earn income writing. What does social media writing mean? It means to write Facebook posts, Instagram captions, Youtube descriptions, LinkedIn articles and so on. Any writing that will be published on social media.
So many companies need good writers to create social media writing. There is one challenge with this, however. You have to understand the subtle differences between the different platforms. It’s no good to write one text and post it everywhere. You never want to write one piece of content and post it on all social media platforms because the audience on Youtube might be completely different from LinkedIn for example.
As a social media writer, you can also tap into writing paid content – in the form of Facebook and Instagram ads, for example. It requires some special knowledge, but if you stack that knowledge with your social media writing you open up even more possibilities for yourself.
Why do you have to consider the different social media platforms?
A Youtube audience, for example, engages in different ways than an Instagram audience. Different platforms require a different approach.
On Facebook, the audience tends to be a bit older than on other social media platforms. Twitter has a younger audience and is generally more fast-paced. It holds a lot of potential for businesses and companies. Instagram’s target group is again even younger. Most users are between 18-29 years old.
And age is only one of the many factors to consider when posting on a certain platform. Other things you might have to consider are location, time and certain trends in your niche.
On LinkedIn, for example, the users expect business-related content. As you can see, all of them are completely different. TikTok is for a young audience and it has to be fun. On Instagram, the visual aspect of your posts is important. As a successful social media writer, you want to get into the details of each platform. Or, you could even specialize by the platform. Maybe you like Facebook but have no interest in Youtube. Then become the expert for Facebook.
Your competitive advantage as a social media writer
The complexity of social media writing is actually great for you. It means companies have a big demand for good social media writers. It results in predictable, recurring income for you – if you are good. Maybe you need a little bit of training, to develop your skills. But if you do you will be rewarded, because the social media market is massive.
Imagine it, you could have one client and write for all of their social media. Or, you pick a platform, let’s say LinkedIn for example. Now you can write LinkedIn articles and posts for several clients. Your possibilities are endless.
3. Sales Copywriting
Sales Copywriting is a little bit more advanced. It means to use your written words to convince and persuade someone to take action. For example, it could be a landing page where you get someone to click a button and buy. Or it could be on an application to get someone to book a call.
This kind of writing is not taught in school. We aren’t talking about academic writing. We’re talking about writing the way you speak. Writing to sell, with an intention or a purpose. When you write to persuade, the writing has to be simple and casual.
Sales copywriting often goes against the kind of writing we learn in school. It has to be simple, so every possible buyer can understand the sales message. Confused minds don’t buy. If a call to action is too complex, the reader won’t act on it. That’s why sales copywriting is not so easy to do. You probably have to unlearn some things that you previously learned.
But it’s very learnable. Even if your English isn’t that good, you can still become a sales copywriter. It’s one of the most lucrative forms of writing.
Yet, to become a successful sales copywriter being able to write well isn’t enough. As a copywriter, it’s even more important to be a strategist and marketing expert. Sales copywriters understand that their writing doesn’t exist in a vacuum. It’s a sales message that appears in a certain context.
How do you get paid as a copywriter?
Getting paid as a copywriter again depends on different aspects. It depends on the kind of project. You could be write landing pages, emails or actual sales letters. Any direct response writing that gets people to buy.
A landing page could be a one-time gig. Your client will probably need only one landing page at a time. Still, you could specialize in writing landing pages and write for different clients.
Emails, on the other hand, are reoccurring. Most companies send out emails on a regular basis. Emails might don’t result in sales immediately but rather nurture a lead. That’s why your clients will need emails consistently. So that’s a great way to earn income writing.
Sales letters are the best-known form of sales copywriting. Many of the best-known copywriters made a fortune with direct mail sales letters. It’s less common now but probably still as effective.
So, the payment you get might depend on the project you work on. Is it a one time gig or a retainer? Are you doing a whole campaign or only one part?
It also depends on your skills. How many conversion does your writing generate for the company? Do the strategy and the copy work? What’s the offer type? Is it a landing page for a high ticket offer and generates a lot of sales? Or is it a low ticket offer where the volume of buyers has to be even higher?
All these are factors that you and your client should consider when discussing your payment. If you have the skills and can write very persuasively most companies will be more than happy to pay you.
Good copywriters are also very rare to find. But think about it. As a sales copywriter, your written words generate income for your clients. They don’t need to do anything else. All it takes is to change a few words. Sometimes just a tweak on a headline can increase sales.
If you help your clients getting more sales, wouldn’t they be happy to pay you for it?
Your competitive advantage as a copywriter
If you can write in a way that persuades people to take action you are already more skilled than most copywriters. But there is more to it.
As a sales copywriter, you have to know what goes on in people’s heads. How do they buy? Why do they buy? What motivates them? What are they scared of? And what keeps them awake at night. How does your offer benefit them?
Your sales copy has to speak to the dreams and desires but also the deepest fears of the prospect. You can’t create a new desire for a buyer. Marketing legend Eugen Schwartz said it best:
“This is the copywriter’s task: not to create mass desire — but to channel and direct it.”
All you can do is take what’s already there and show them why your product is the best choice. If you can do that, copywriting is the best way to earn income writing for you.
If you’ve never written a sales message in your life before, don’t fret. Sales copywriting can be learned. It’s not about being creative or a “good writer”. Instead, you can learn strategies and techniques that work and use those.
How do you become a copywriter?
We repeat, writing good sales copy is a skill you can learn. Anyone can learn to write copy and become a copywriter – if you put in a little bit of effort.
Actually all these 3 forms of writing – content writing, social media writing and sales copywriting – fit into the category of copywriting. Copywriting means to use words to persuade and influence somebody. It could be through an email, a post, a page, a letter or a video script. That’s the power of copywriting.
The only difference between content writing and copywriting is the result for your client. Copywriting makes them money more predictable. When it comes to content, it’s less predictable how many sales it will convert. Or, sometimes the goal isn’t to sell anything. Instead, the goal is to build an audience or to build trust with an existing list.
To do that you don’t need to be a best-selling author (you could become one, however). You don’t need to be the best in English either. Dan Lok himself started out as a copywriter, even though he failed English class twice in his school years.
How is that possible? Well, because copywriting isn’t about writing in an academic way. Grammar is secondary as long as you get your message across. You write like you speak and keep it very conversational. A great sales letter reads as if a friend would talk to you.
So, if you want to become a copywriter and never have written anything before, you might even have an advantage. If you’ve done some writing before, you actually have to unlearn some habits you might have developed.
Stop being a starving writer.
What would it mean to you, to earn predictable money from your writing that allows you to sustain yourself? As a copywriter, you can work remotely from home or anywhere in the world. No matter the economy, copywriters are always needed – as you can help generate money for any business.
If you want to discover the power of copywriting and find out how this skill can provide income and security to you and your loved ones – check out our High-Income Copywriter Certification Program.
Right now we offer an introductory training, In that training, you will find out how to earn a stable income with writing from home. You will learn exactly how copywriting works and how to become a world-class copywriter yourself.
Dan goes over a step by step plan on how you become a copywriter and recession-proof yourself. Register for our on-demand training here and start earning an income writing in 2020.