Have you heard people talking about SEO content writing hundreds of times? Are they telling you all the great things it can do for your content marketing strategy, but you don’t know exactly how to learn it yourself?
Well, they’re partially right. And here’s why. Your content marketing would be nothing without SEO. And your SEO would be nothing without content marketing. There is a misconception that they are two separate entities.
But Neil Patel addresses how this is not the case at all. SEO and content marketing actually work together. You can’t have one without the other.
But on top of that, according to Copyblogger, SEO is also one of the most misunderstood topics on the internet. And one main reason for that is because there are outdated SEO tactics that are no longer effective today.
Google’s algorithms are growing smarter every day and the online digital landscape is growing more complex. However, that doesn’t mean SEO content writing has to be difficult to learn.
It is a simple and learnable skill once you understand the one BIG goal behind it. And that is to help people.
People will always come first no matter how Google algorithms change. Because at the end of the day, you’re writing to a person looking to solve a problem.
So to start, let’s get some formalities out of the way.
What is SEO Content Writing?
SEO content writing is about writing valuable and useful content that is optimized for target keywords people search for to help you rank higher on Google search results. And it comes in the form of blog articles.
When someone goes to search something on Google – like a product, service, or information – you want to make sure they can find your website.
For example, let’s say someone was searching for “how to make money online” on Google’s search engine. As you know, what you get is about 7 to 10 search results for that topic or specific keyphrase.
Here the key phrase is “make money online”. The web pages that rank higher on the first page are the ones that Google thinks will be the most useful to the user.
If they click on the web page and enjoy the content and find valuable information that they’re likely to share on their social media platforms, then it increases the website’s popularity.
Usually, those sites have a strong SEO strategy established. This helps their website rank higher for specific search terms and gain more visibility in the marketplace.
Now, you might be wondering…
How Does Google’s Algorithm Rank Web Pages?
It all starts with Google’s mission statement:
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”
Or another way to put it is, they strive to provide users with the most relevant answers and information for their search query.
According to Hubspot, Google shows you web pages on search results based on two things: relevance and authority.
The ones that have a high degree of both are the ones that are listed first. And those that are not are listed further down the list or on the next page.
Google’s algorithm is like a bunch of equations packed together to analyze how relevant and authoritative a web page’s content is. Now, your next question might be, “Well what do relevance and authority mean?”
Let me explain.
Relevance refers to how closely related a search query is to the content on a web page. And Google analyzes it by checking for different things like topics and target keywords.
Authority refers to how popular or how often the content on a web page is shared on social media platforms. And it’s measured by the number of trustworthy links that link back to that page. The more popular a piece of content is, the more Google assumes that it’s valuable to readers.
Be Aware Of Google’s Algorithm Updates
It’s important to note that Google’s algorithm does change regularly. In fact, Moz says that they make hundreds of updates to the algorithm every year but in 2018, they reported to have a whopping 3,234 updates. On top of that, their search algorithm is also a mysterious secret they don’t share with the public.
So, how much do these changes affect you?
Don’t be intimidated. They shouldn’t affect you much at all, at least for now.
Most changes are minor. There are occasionally major changes that can affect the way search results are ranked.
However, it’s not stopping 61% of marketers from improving their SEO and growing their organic (non-paid) presence as their top priority.
This means if you don’t adopt SEO as part of your marketing strategy, chances are, you’ll be left behind.
But the great thing about SEO improving for users, like you and me, is that it eliminates the pain and frustration of finding quick answers on the go. For SEO content writers, it doesn’t mean that SEO is going to get more complicated.
Because remember, the purpose of incorporating SEO into your marketing strategy in the first place is to help the end-user.
So although it does require you to do your due diligence and stay up to date, the goal remains the same.
You don’t need to be an SEO whiz to reap the benefits of ranking higher on Google.
In a moment, I’m going to share with you some strategies that professional SEO content writers use to drive more traffic to their website and generate more leads.
But first, let’s dive a little deeper into why SEO content writing is necessary for any content marketing strategy.
Why Is SEO Content Writing Important For Your Content Marketing Strategy?
SEO content writing is growing more and more popular because of how effective it is for building traffic, generating new leads, nurturing leads, brand positioning, improving brand awareness, and more.
Unlike paid search advertising, SEO is organic meaning it won’t dig a hole in your marketing budget.
But that’s not the exciting part.
One key factor in marketing is that you want to meet people where they already are. So if they’re hanging out on the internet, then that’s where you should be. If they’re using Google as their main source for information, then that’s where you should be.
But you don’t have to take my word for it.
Here’s what Net Market Share has to say about it: Google ranked #1 as the heavily favored search engine worldwide with an average net market share of 74.87%. Along with Bing coming in second at 10.35%.
According to Smart Insights, Google gets an average of 3.5 billion searches a day. At this very moment, as I’m typing this sentence, Google is getting 6.8 billion live searches. Just for fun, you can take a look at the live internet statistics here.
This is where organic traffic lives.
This is why search engine optimization for Google is so important.
Other recent studies are also showing that:
- Nearly 70-80% of online users favor organic search results over paid search advertising.
- Organic SEO is about 5.66 times better than paid search ads.
- Content marketing generates three times more leads than paid search advertising.
You see, all of these statistics are based on results seen from improving search engine rankings with SEO. The main downside is that it’s slower because, as you know, you’re not the only one fighting for your people’s attention. You have so many other competitors out there.
“Well if the marketplace is so crowded, what do you do?”
The good news for you is that not everyone understands how to or chooses to apply SEO correctly. Some people are guilty of cheating the system and are faced with Google penalties.
Mostly for “dirty,” spammy tricks like the following:
- Taking content from other websites and publishing it as if it was their own (also known as scraping content)
- Buying links to boost their link profiles
- Dumping too many keywords onto a page attempting to enhance SEO (also known as keyword stuffing)
- Writing poor and irrelevant quality content
But if you commit to honest SEO practices and consistently produce high-quality and valuable content, then you shouldn’t have to worry about Google penalties.
What Strategies Do Professional SEO Content Writers Use?
As I promised earlier, here are 5 SEO strategies you can use in your own content writing.
1. Do Your Keyword Research
You’ve probably heard this many times. You can’t go far without doing your research. It applies when you’re writing and it applies to SEO keywords, especially if you want Google to notice you.
Professional SEO content writers do their research by selecting specific industry-related keywords they want to use before they start writing. And selecting a keyword or keyphrase depends on how often it is searched.
If a lot of people search for it then it’s worth building content around it. Because at the end of the day, your goal is to dominate specific keywords that are related to your business so that when people search for the keywords, they will find you.
2. Strategically Sprinkle Your Target Keyword
When I say “sprinkle,” I don’t mean “keyword stuffing”. What a professional SEO content writer will do is add the keyword in the article’s title, first sentence, at least one subheading (preferably the first few subheadings), and evenly throughout the body of the article to rank on Google.
3. Google Loves Structure
Think of Google as an astronomical library. Every day, it works hard to scan all the content being pumped out into the internet. Do you think Google would care to look at your work if it wasn’t scannable?
Chances are if Google has a hard time scanning it, then readers will have a hard time scanning it. Unfortunately, that’s the world we live in now.
SEO content writers understand that they are writing for “scanners” so it’s crucial that they properly structure their content to increase their chances of getting ranked.
What they will do is make sure they have an introduction of at least 200-300 words, a minimum of 3 subheadings with H2 formatting, subheadings with 150-300 words, and so on. If the subheadings happen to be more than 300 words, then they’ll just add another subheading. It’s as simple as that.
4. Pay Attention To Readability
Have you ever clicked the “back” button on your internet browser after scrolling through an article with nothing else in it but one “giant” paragraph?
If you have, then it’s probably because it hurt your eyes.
Readability is another factor SEO content writers focus on when they’re formatting their work because again, they’re writing for busy scanners.
They’ll do this by keeping their sentences short and limiting the number of sentences they use for one paragraph. They’ll write conversationally, using words like “you” and “I”. And also they will limit using difficult words throughout their writing.In content writing, whitespace is your best friend. Click To Tweet
In terms of visual readability, a lot of SEO content writers agree that “whitespace is your best friend”.
Meaning when you’re scrolling through a blog post, you’ll notice that good blogs leave a lot of white space in between and along the sides of the text. It allows you to read the content without straining your eyes.
5. Write Because You Care
Lastly and most importantly, write about something people care about. Too often, people make the mistake of writing without any real reason and without any real strategy.
They’re so caught up in all the SEO tactics that they forget they’re writing to human beings. So remember, you’re not writing for Google’s algorithm, always focus on writing for people.Remember that you’re not writing for Google’s algorithm. Always focus on writing for people. Click To Tweet
Think about what unique and valuable information you can offer to people when you’re writing. Figure out what their pain points are. How can you help them solve their specific problem? How can you make their lives easier?
Where Is The Best Place To Learn SEO Content Writing?
Rather than knowing where the best place is to learn SEO content writing, I believe it’s more important for you to consider how to approach learning it first.
Let me explain what I mean.
When it comes to digital marketing, there are many channels where your “writing” can help you increase your traffic, generate leads, and convert those leads into sales.
Those channels include blogs, Facebook, Instagram, LinkedIn, email, and landing pages among others.
But the type of writing I’m referring to is not just SEO content writing.
It is copywriting.
Copywriting is salesmanship in print. It is the ability to use the written word to persuade someone to take a certain action. The purpose of copywriting is to persuade, influence, and engage readers.
Do You Want A Slice Of The Pie Or The Entire Pie?
Over many years of honing my skills in copywriting and studying under my first mentor, Alan Jacques. I’ve noticed that Copywriting is like a big pie.
Within the pie, you have many slices and each slice represents a specific type of writing catered to the different channels I mentioned earlier.
So for example, think of SEO content writing as a slice of the pie. It is a component of copywriting. But it is specifically catered to creating content and writing blog articles so that they can rank on Google.
When you’re writing content, the fundamentals of copywriting still apply. Meaning you still want it to be persuasive and compel the reader to take an action.
But specifically for content writing, it’s more about adding value by teaching, educating, and offering valuable information to help readers solve a problem.
To give you some context, the way you write for sales pages, for example, is a little different. It’s still adding value but the scale tips more towards selling and less towards teaching.
So if you wanted to learn only SEO content writing, you definitely could.
But imagine how your business would be different if you could leverage the skill of copywriting and have the ability to write for any type of channel and not just for blogs.
What difference would it make for your traffic and lead generation? How much more revenue would you be able to generate for your business?
Ideally, when you’re learning copywriting and as you get better at it, you can specialize your skill for different channels and industries.
But starting out, it’s best to get a feel for everything. And to produce great copy. You have to make a commitment to master copywriting. It’s not a skill you can learn overnight.
Should You Hire A Professional SEO Content Writer?
If you’re already juggling many tasks at your business and learning copywriting is not something you’re considering right now. Then it might be a good idea to hire a professionally trained SEO content writer at copywriters.com.
It’s a platform that only specializes in high quality copywriting services. So if you want to free up your time and have a professional handle your content creation, hire a SEO content writer at copywriters.com.
Do You Want To Leverage The Skill Of Copywriting?
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