You’ve heard about the power of social media marketing, but do you know how to drive traffic to your website quickly and efficiently? How can online marketing, double, triple, or possibly 10X your leads and your revenue?
What I’m about to share are the only 5 ways to drive online traffic to your business.
I’ve been marketing online since 2004, before Google, Facebook, Instagram, Snapchat, and Twitter all became buzzwords. It’s interesting how internet marketing has evolved over the years, appearing more complicated than it is.
If you want to increase traffic to your business and your website, you must include only these five ways in your marketing plan.
Watch this video about the five ways to drive traffic to your business.
1. Earn Traffic Through Content Creation
Earn your traffic by creating content. Write blogs, post YouTube videos on your channel, or create podcast episodes. All of this is part of your content marketing. When you add value to people’s lives, they will want to learn more about what you do and what you offer.
They will click and opt into your offer, or opt into your funnel, or buy one of your products. But first you have to start with the free content.
Earn your traffic by investing your time and your effort. You need to create content on a consistent basis, whether it is daily or weekly. But the problem with social media is that it’s like a hungry monster that never gets enough.
You have to constantly feed this content monster. It doesn’t matter how much content you create, it will eat it up and always want more.
There’s a time and place for content marketing, and I do a lot of it, but having it as your only strategy is dangerous. So earn your traffic with your content, but also run ads.
2. Buy Traffic
Paid traffic, when you buy your leads, refers to running ads on Google, YouTube, Instagram, Google Display, and /or Facebook. It’s any type of ad on social media. It can also be banner ads, those ads you see cutting into a social media post.
It doesn’t matter what kind you choose, but you are paying for the traffic. You are paying to be paid per impression or paid per click. In this case, you’re spending actual dollars to drive traffic to your website.
Now the disadvantage is it costs you money. You need to be able to spend money in order to acquire more traffic.
The upside is, any online business that is substantial, pretty much relies on buying traffic. When you can buy traffic, it means you can scale the business. You can scale the number of visitors going to your website, your business or your offer.
So that’s a very powerful strategy which you need to have.
3. Borrow Your Traffic
Other businesses already have traffic going to their social media and websites. How can you borrow that traffic for your business?
You could have an affiliate program or set up a joint venture. For example, you have a joint venture partner that has a list of 100,000 people, and you could structure a deal where the joint venture partner promotes your offer to her list in exchange for a commission.
Another way to borrow your traffic is through articles. You have content that other websites or channels are willing to feature.
With joint ventures or affiliate programs, you’re borrowing traffic which you pay for, or with website content, you’re borrowing traffic for free.
4. Recycle Traffic
Another option you have is to recycle traffic by having an opt in offer where a visitor goes to your website and they provide you with their email address and name. They’ve given you permission to communicate with them in the future.
Now you’re building your email list. You may have spent some money for these visitors through ad spend, or you may have earned it. Either way, they are now on your email list. You can keep sending them offers, you keep sending them emails and driving them back to your website, your content.
Basically, it’s the same visitor but you’re recycling the traffic. In my case, what will happen is: I have a fan who goes to my website. They opt in for my F.U. Money book and they’ve downloaded it. After they have opted into the list, I email them about my latest topics. Or they follow me on YouTube or Instagram.
So they might have come in through an email, but eventually they follow me on social media or they subscribe to my podcast or my blog. It’s the same person, but I’m recycling the traffic through different channels.
5. Retargeting Traffic
Retargeting traffic is usually a function of Facebook, YouTube, and Google. After someone has visited your website and they’ve gone through your offer, but they haven’t bought, then they will be retargeted through ads.
When the visitor that didn’t buy your offer goes to their Facebook account, they’ll see one of your ads, or they’ll watch a YouTube video and see your ad.
You can show them more information about your company, such as testimonials, social proof, or creating urgency in your information. By retargeting them you create more traffic.
A Plan To Increase Traffic and Scale Your Business
Everything online for driving traffic falls under these five categories. Now, if you’re just starting your business, which one should you start with?
Pick just one to start with, particularly a proven offer that actually converts. You might want to start by borrowing other people’s traffic. It depends on your budget and how much time you have to earn that traffic.
If you have more time, work on content creation. Write weekly blog posts or create weekly podcasts or YouTube videos. These may not cost you a lot of money, they just take time. You’re investing your time, effort and talent to get eyeballs on your website and offer.
To get traffic, maybe you’ve already got an offer and you’ve done some blogging and content marketing. You’ve decided it’s time to scale your business. You want to allocate a budget to buy traffic to grow your business. Focus on this strategy until you get to a certain level.
After that, you can diversify. Within my own business, I do all five categories to earn traffic, but it also means I spend a lot of money to buy traffic. I can also borrow traffic from joint ventures. My email lists, links from Instagram, and YouTube fans are all ways to recycle traffic. I’ve got a dialed in retargeting funnel.
If you’ve seen some of my content, you will get retargeted again and again.
Final Thoughts On 5 Ways To Drive Traffic To Your Business
No matter how much technology changes, or how more complicated internet marketing gets over time, there are only five ways to drive online traffic to your business. Choose one of those ways to start and when you master it, add others.
It’s how you can scale your business fast with content creation; and buying, borrowing, recycling, or retargeting traffic. The category you start with depends on your budget and time. But if you want an effective, proven, approach to online marketing, work on these five.
Which method do you prefer to drive traffic to your business? Comment below.