Ho ho ho!
It’s that time of the season again – Christmas decorations are going up, the air turns cold and humid, and with it are the holiday shoppers are rushing from store to store to stock up on presents.
And that’s the problem.
Because that’s exactly what people with a poor mindset do. They see Black Friday sales, boxing day weekends and all those irresistible discounts just luring them in. US consumers spent an average of $638 on holiday gifts for family, friends, and coworkers in 2018.
Successful people don’t do that. They understand that buying something they most likely do not need and will never use is a waste of money. Instead of buying things because they’re on sale, or it’s a certain time during the year, successful people buy things based on their value.Successful people don't spend money on gifts just because of the holidays. They spend it when they want to. Click To Tweet
Buying For Value vs. Buying For Price
Buying for value means that you see value in the purchase, that it is something that will benefit your life. For example, this could be buying investments that give you a return on your money. Or investing money in automation software that frees up your time and energy. Spending your money wisely means that your purchase gives you something back in return that may be 2, 5 or even 10x the price you paid for it. The value of the purchase far outweighs the cost.
Buying for price is how you get into debt and end up with a lot of unnecessary junk. These could be items such jewelry, a new car, designer clothes or a set of bells for your front door. They don’t add any value to your life – they look good and may be useful in the moment, but does not give you a return on your investment.
The biggest difference between buying for value vs. buying for price is what happens to your money after you purchase it. If you generate a return on your investment, that’s buying for value. If you don’t generate any return, or even lose money, that’s buying for price.Buying for value means you generate a ROI on your investment. Buying for price means you don't make anything back. Click To Tweet
Why The Grinch Is Smarter Than You Think
You may have heard of The Grinch – someone who despises Christmas and spends his time locked up in his house during the holiday season, while everyone else is outside partying and enjoying themselves.
But what if I told you that the most successful people in this world are grinches, people who don’t do what everyone else does and instead makes use of them? Smart entrepreneurs, big companies and successful marketing teams understand this. They know that during the holiday season, people are more likely to make purchases because ‘everyone else is doing it’. They understand how human psychology works, and intentionally start putting up great deals to entice shoppers to buy. As a result, people buy things simply because they see that there’s a discount. In their minds, they think “Oh, it’s such a low price now, I should buy it!” when in reality, what they should be asking themselves is “Will I actually use this if I buy it?”
While everyone else is out there having fun, the grinch stays at home and rakes in the dough. He’s not just grumpy – he’s smart as hell.
The Best Gift You Can Receive
Instead of spending money on random gifts that don’t help you become a better person, invest that money in yourself so you can buy as many gifts as you want.
The holiday season is a great time for people to take advantage of opportunities. Whether you are the one being taken advantage of, or the one taking advantage of others depends on how you spend your money.
For example, I frequently invest my money into books, because I can learn a lot of useful information and strategies from them. Suppose I spend $20 to learn a new marketing strategy that I then implement into my business and it generates $1,000 in sales.The return on my investment far outweighs the price I paid for that book, and from the revenue I have made, I can buy as many presents as I want (And they don’t have to be on sale).
Whereas most people spend money on gifts that are on sale at low prices, whereas smart entrepreneurs invest it into learning life skills for holidays. They buy books, courses, seminars, to develop their high income skills so they can make more money and later on use it to buy whatever they want.
If you are smart with your money, you’ll realize that investing money into learning life skills for the holidays is a much better choice than buying random gifts. Invest your money into learning high income skills, which you can use to then make even more money.
What Are High Income Skills?
High income skills are skills that:
- Generate $10,000 or more a month
- Pay you based on the value you bring to the marketplace, instead of what your boss or manager thinks
- Produces more income the better you are at it
There are many high income skills that you can learn, such as copywriting, coding, speaking, and closing. Just like every person is different and excels at certain things, each high income skill differs and is more suited to certain individuals depending on what they like to do.
If you’re looking to learn valuable life skills for the holidays instead of spending it on random gifts for your family, take the quiz here to find out what high income skill is right for you.