Getting started in networking can be a daunting task for those that are new to the game. People who dislike talking to others – people like introverts – commonly find themselves having difficulty when it comes to getting started in networking. They don’t know what to do, what to say, or even how to get started. However, for those that are looking to get into business, getting started in networking is an absolute must.
Having a large network of contacts is an invaluable resource in the world of business. The more people you know, the more opportunities are available to you. As your own personal network grows larger and larger, you can leverage it to get in touch with people of greater status and prestige. And when you get to know them well enough, they’ll start introducing who they know to you, helping you grow your network even faster.
But before you reach that point where your network grows on autopilot, you need to go through what everyone has to go through. You need to start the journey of actually building up your own network – where the number of people you know is at zero. If you’re looking to expand your connections, here are the top 5 closer’s tips to getting started in networking.
Tip #1: Change Your Environment
Your environment determines your destiny. And when it comes to getting started in networking, this is more true than ever. Someone who is looking to build their network is going to struggle if their environment does not support their goals. For example, if you are a businessperson with a valuable service to offer, you are not going to find many networking opportunities just sitting at home. You need to get out there and actually take action.
This means changing your environment and where you frequently visit. Ask yourself the question – where do other businesspeople and entrepreneurs hang out? Once you know that information, all you need to do is take action and spend your time where they do. For example, you could visit your local Chamber of Commerce, where you are likely to find many other businesspeople. You could get yourself involved with business associations like a board of trade, or join Toastmasters which is an organization that gives people the opportunity to improve their public speaking skill.
Getting started in networking means knowing where your target audience visits. The more time you spend in a certain environment, the more likely you will associate with and become what that environment stands for. If you’re looking to grow your network, chances are the best places you can do so are at business events. You’ll be able to meet hundreds of like minded people that are all after the same thing as well.Your network is your net worth. - Tim Sanders Click To Tweet
Why Getting Started in Networking Can Be Difficult
Once you have your network built up, the next step is to go after the big players. You see, up until this point you have been spending your time hanging out at business events. You’ve been going out of your way to start conversations and get to know other people. And during that entire process, you will realize a harsh truth: Not everyone is someone you will do business with.
There are many reasons for this happening, such as they may not be in the same industry, or they may not have enough money to afford your services. Whatever the reason may be, not everyone you meet is going to be a good fit. And that’s why Tip #2 which we’ll get into proves to be extremely valuable.
You see, networking is an extremely time consuming process. And for people that don’t like to socialize for prolonged periods of time such as introverts, networking can be very exhausting. You spend your time talking to other people for hours in an attempt to find a good fit. On many occasions, you won’t even find anyone who is a fit. And the worst scenario is that you end up leaving the event tired and with nothing to show for it.
If you’re getting started in networking and want to avoid this common problem, this next tip is for you.
Tip #2: Leverage Your Network to Grow Larger
You can think of the business world like a pyramid. At the top are the successful rich people, and at the bottom are those that are looking to build themselves up. There are many people at the bottom, but few at the top. And if you want to become successful, you need to offer your services to the few, not the many. That means you need to move yourself up the business pyramid. Instead of networking with people that most likely won’t become a good fit because they’re still getting started in networking as well, you can focus on the ones at the top – the ones that will.
If you’ve been following our work for some time, you’ll know we have a saying. “Don’t sell to people who don’t have money.” That means that those at the bottom won’t be able to appreciate what you have to offer, even if it is valuable. They simply aren’t successful enough yet to require your services. This is why you want to focus on the people at the top who are already successful. They have the resources to afford what you have to offer. And because they have multiple businesses or know people that do, they are in a much better position to see the value behind what you have to offer.
Focus On The Few, Not The Many
In order to move yourself up the business pyramid, leverage your network to get you there. Now that you have a base of contacts in your network, you can start going after the bigger players. These are the types of people that hang out at private clubs and resorts. You know the old myth that says the only place you’ll find rich people hanging out at, are tennis clubs and golf courses? It’s not just a myth.
Understand that successful people do not like to associate themselves with the masses. They understand their environment is the most important factor that affects their success. Thus, they ensure it helps them grow. That’s why exclusive private clubs are the best place to meet successful people. These people are going to hang out there frequently, giving you many opportunities to talk and network with them. And once you’ve gotten these people into your social network, you can move on to even bigger players and organizations, like the Young Presidents Organization or Entrepreneur’s Organization.
The higher up you go, the more people you will encounter that are on the same wavelength as you are. There are many who will try to become successful, but only few that will actually make it. If you want to expand your network to include these people, you’ll have to play at the same level as they do.Don't sell to people who don't have any money. Click To Tweet
Tip #3: Bring Value
This is possibly the biggest mistake most people make when they are getting started in networking. They do not bring value when they are meeting someone for the first time.
There’s a story that Sifu once shared with us. One day, while he was walking down the street, a young man came up to him. He was a big fan of The Dan Lok brand and even asked Dan if they could take a photo together. But when he was getting ready to leave, he made one fatal mistake:
He gave Dan his business card.
If you were Dan, think about how you would react. Most likely you would be confused, because you are already successful. You are already a multi-millionaire, CEO of a global organization and a famous celebrity everywhere you go. Ask yourself – what could you possibly need from this random stranger that gave you their business card?
If you’re getting started in networking, avoid this fatal mistake. Instead of thinking from a ‘taking’ perspective – what you can get from other people, have a ‘giving’ mentality. Focus on what you can do for them, not what they can do for you. Ask yourself – what value can you deliver to them?
The More You Give, The More You Get
By focusing on how you can bring value, you will immediately stand out from everyone else. Most people that are getting started in networking are only focused about how they can benefit. But if you go into a conversation focusing on how you can help the other person – how you can help them grow their business, their network circle and their finances, you will immediately have their attention.
This is called the Law of Reciprocity. When someone does something nice for you, psychologically you will have an urge to do something nice in return for them. In fact, this law is one of the most powerful ways to influence and persuade others. Because you are appealing to the psychology behind how humans operate, they will have no choice but to respond to you in a positive way. By giving value to others, they’ll return the favor ten-fold.
Tip #4: Build Meaningful Connections
Of course, that doesn’t mean you should have the mindset of bringing value only so you have something in return. If you truly want to become successful at networking and in business, you need to build meaningful connections.
For example, who would you rather do business with – a friend whom you’ve known for over 5 years and get along well with, or someone you just randomly met on the street? You would choose an old friend, because there is trust between the two of you. You are familiar with this person, and as a result, you trust them more than a random stranger. In fact, research shows humans are wired to have a desire to connect with and trust one another. If you’re looking to succeed in business, trust is one of the most important factors to keep in mind.
Having Trouble Getting People To Trust You? This Will Explain Why
Picture yourself talking to someone at a business event. They speak well and you’re having a nice conversation, but for some reason you don’t trust them. There’s something off about them, that your instincts are picking up. As a result, you are going to be wary of this person, even if you don’t know what that reason is.
This is how other people will feel if you have hidden motives. Your body language and subconscious behaviour will give off signs to other people that you cannot be trusted. And the worst part is that you will have no idea you are projecting that kind of image. This is why you need to genuinely be interested in building meaningful connections with other people. Simply pretending to do so in order to grow your network circle is only going to backfire and hurt you.
If there is doubt, there is no trust. Have genuine intentions to help others, and they will gladly help you in return. That’s the secret to building trust and meaningful connections.
“Someday, and that day may never come, I will call upon you to do a service for me. But until that day, accept this justice as a gift on my daughter’s wedding day.” – Vito Corleone
Tip #5: Make Use Of The Most Important Asset That You Have
Finally, if you’re getting started in networking, you need to make use of the most important asset you have. And that asset is time.
You see, we all have a limited amount of time. Time is an asset that cannot be bought nor can it be sold. And once it is used up, it is gone forever. That is why successful people value time so much. They know they can always make more money if they lose it, but they cannot get more time. That’s why every second you spend talking with someone should be put to good use. And why you should be using that time to show them how you can bring value.
If you want to expand your network, you need to value time. That means knowing the value of other people’s time as well. If you are someone who is prone to being late, you are not respecting other people’s time. And that means you do not respect them as a person. You are keeping them waiting, and taking up a limited resource that they have. When you begin to value other people’s time, they’ll begin to value you.
Create Win-Win Situations For Everyone Involved
That’s why getting clear on Tip #4 is crucial if you’re getting started in networking. If you can’t answer the question of how you can bring value to others, that’s a problem. Realize that if you can’t bring someone value, why would they spend their most valuable commodity – time, on you?
When you can demonstrate the value that you bring to the table, people will listen to you. Instead of being just another person who wants their money or is wasting their time, you have something to offer. Now, it’s no longer a one sided relationship. If you have something to offer and they have something to offer, you both can benefit from one another. And in business, win-win situations that benefit both parties are the best situations you can create.
Building meaningful connections and growing a large social network takes time. The longer it takes for you to do so, the less time you have left. That is why you need to be clear on what your goals are, to effectively network and meet people that are a good fit. If you want a network that grows by itself and grants you clients on autopilot, realize it will not happen overnight. Like anyone who is just starting out, success takes time. The more time you invest in the business relationship, the more time they will invest in you.
Get The Closer’s Perfect Closing Script Today
Getting started in networking is not difficult. Knowing how to leverage the connections you currently have to meet more and more people is a strategy not many people know. Done correctly, you will be able to quickly grow your networking circle to include successful and affluent individuals.
Whomever you meet, always focus on providing value to them. Have a genuine desire to want to connect with other people, and forge meaningful relationships with them. The key behind successfully growing your business, network and life is trust. And when other’s trust you, they are more willing to invest their time and energy with you. That’s why you can find most successful people at private clubs or golf courses. By bonding with other like-minded individuals through activities, they can create life-long friends and business partners.
These are the top 5 closer’s tips to getting started in networking. Closer’s are people that use the psychology behind how humans work to influence and persuade others. They’re the type of people others trust instinctively, because of how they project value in the way they communicate. By taking action and applying what you’ve learned, you’ll be able to convince others of the immense value you can bring to the relationship and do the same as well.
If you want a word-for-word script you can use to influence and persuade anyone, anywhere, anytime, get the perfect closing script today.