Do you feel overwhelmed with work? Or wish you could spend less time working in your business and instead working on it? Running a one-man marketing agency can be challenging, especially for entrepreneurs that are new to the game. But where most entrepreneurs struggle isn’t just at the beginning, it’s when they’re making the transition from solopreneur to CEO.
Scaling a marketing agency means bringing on additional team members. If you’ve been working alone to build the business, delegating responsibilities can be a huge change in pace. Your role as a CEO is no longer about getting the work done, it’s about managing people. Knowing how to get along with others can actually be more challenging than doing the work yourself.
In order to move on from being a one-man marketing agency, you’ll need to know what kind of people you’re looking for. What most people don’t realize is that success isn’t necessarily about finding the best person for the job. When working in a group of people, the conflict will always eventually arise. Knowing a person’s character, mindset, ethics, and beliefs will be the determining factor in resolving these conflicts and building a team of high performers. If you want to know what you should consider before moving on from your one-man marketing agency, read on.
Establish A Steady Client Base
Before you even think about moving on from your one-man marketing agency, you need to have a steady client base. Having a steady base of long term clients means you have recurring revenue flowing in every single month. If you ever want to move on from being just a one-man show, you’ll need to have the revenue for extra expenses.
Moving on from your one-man marketing agency means hiring the right people. But before going through the hassle of posting on job boards, make sure you can support those extra people on your team. Bringing on team members who’ll take over your responsibilities means incurring additional expenses. And with every new person, you incur another expense.
Unless you have a steady client base, you are not going to be in a financial position to bring on team members. Before you focus on trying to find valuable team members, you first need to ensure your marketing agency is profitable. Once your marketing agency is bringing in a lot of revenue, you can get a team to support you.
Scaling your marketing agency should come naturally. More revenue implies more work that needs to be taken care of. And if you’re feeling overwhelmed because you’re just one person and have no time to do it all yourself, that’s when you know it’s time to build a team to help you out.
Finding And Building A Team of Dedicated Professionals
Once your client base is steady and you have recurring revenue, you can move onto the next step. And this next step is building a team of dedicated professionals who can get the job done.
In order to find the right people, you need to get clarity on what you’re looking for and what you stand for. In most cases, simply hiring the best person for the job is not enough. You’ll need to analyze their behavior, their mindset, and beliefs, and what they prioritize as most important. Unless your team members are on the same wavelength as you are, communication will be challenging and will impact how your marketing agency operates.
For example, let’s say you believe the work is not done until your client is satisfied. Your new team member completes the deliverables and sends them to the client, only for them to request some changes. When you tell your team member to make the revisions, he tells you that he charges extra in order to do edits.
In this example, the beliefs that you and this team member have conflict with one another. They think they should get paid for doing the extra work, while you have a different perspective. Unless you get very clear on the expectations you have for your team members, small issues and misunderstandings like these will frequently come up in your business. That is why you need to make sure you are screening potential team members vigorously during the interview process, in order to determine if they are the right fit.Your company culture will determine your success. Click To Tweet
Making The Transition From Solo Entrepreneur To CEO
Hiring people that will fit well into your marketing agency can be challenging. All of a sudden, you’ve gone from being a solo entrepreneur who’s focus has been delivering results, into a CEO who needs to know how to manage a team. Instead of doing the work yourself, you are now overseeing the operations of the business. For some people, this can be more difficult than simply doing the work themselves.
For example, if you are an entrepreneur who has a certain way of doing things, you might have difficulties delegating responsibilities. You might have a differing perspective on how to do things, and your team members may have their own way. If you are someone who is a perfectionist or who likes to have control in every aspect of their life, you may find yourself cutting in and doing the work yourself. This is one of the worst mistakes you can make.
When YOU Are The Reason Why You’re Still A One-Man Marketing Agency
If you’ve ever worked for a boss that can do almost everything themselves, you understand that it can be quite exhausting being their employee. Instead of delegating responsibilities like a boss usually would, they may end up doing everything themselves. This means that on frequent occasions, your boss might cut in and do your job for you because they think your skills are inadequate.
If you’re a perfectionist, realize you are hurting your team members and the business itself. Let go of control. As the CEO or business owner, you hired these people so that you can delegate your responsibilities and free up your time. If you end up micromanaging them or doing everything yourself, your actions will negatively impact the team’s morale. They’ll start thinking there’s no reason for them to do any work because you’ll just end up ‘fixing’ everything they do.
Stop Working In The Business And Start Working On It
This is why when it comes to scaling a marketing agency, in some cases it’s not about finding good people – it’s about being a better boss. No one wants to work for someone who doesn’t appreciate what they can do, and if you’re always criticizing their work or saying it’s not good enough, they’ll become demoralized.
If your team members are low on morale, they’ll be low in terms of work ethic as well. Now, you’ll get rid of them for ‘incompetence’ and find other people to join your team, only for the same thing to happen again. You’ve created a vicious cycle of being a CEO, only to revert back into a one-man marketing agency over and over again.
Once you make that shift from solo entrepreneur to CEO, your focus should be on learning how to manage your team, not on doing the work. The whole point of you recruiting people onto your team is so you can stop being a one-man marketing agency, and scale your business. If you jump in and override the work your team members have done, you are not only being disrespectful towards their skills and abilities, you are hurting your image as the CEO.
Making the transition from solo entrepreneur to CEO means you need to change your mindset as well. You’ll need to learn how to trust your team to get the job done, without always supervising them from afar.
Develop A Reliable System To Get Things Done
What’s important to note is that even though you are no longer doing the work yourself, you are still very much a one-man marketing agency. You are the person who everyone relies on to keep things together. When conflict arises, you need to be there to put out the fires. If your company misses deadlines, you have to be the person figuring out why this happens and how it can be fixed. Unless you have a system in place to ensure everything runs smoothly, you’ll have to play the role of mediator in your marketing agency.
This is where having a reliable system becomes very advantageous. Following up and checking in with our team members can be time-consuming. In order to resolve this issue, make sure your team members understand their responsibilities and the workflow. If you’ve screened them well, getting them to follow the procedures should not be a problem.
This process could be as simple as utilizing software that helps your team to manage their tasks. When your team members complete their deliverables, they simply check off in the system. This is how you can see at a glance what’s overdue and troubleshoot. Having a streamlined work process and systems in place for your marketing agency will make things a lot easier. It allows all the members on your team to see the progress and ensure operations run smoothly.
How Your Team Environment And Workplace Culture Affects Success
If you want to turn your one-man marketing agency into a thriving team effort, you’ll need a good workplace culture. Research shows that employees are more likely to perform at their best when they feel their voice is heard. Developing a positive team culture is crucial if you want to succeed as well.
For example, Team Dan Lok completes everything with little to no follow up from individual team members. We expect everyone to submit the highest quality work and to do it on time.
If something doesn’t get done, no one is going to chase that person for it to be completed. The responsibility falls for whoever was assigned that task. This is one of the principles that Team Dan Lok stands by called “Extreme Ownership”. This principle is based on the idea that your tasks are your responsibility and no one else’s. If mistakes occur, it is the individual’s responsibility to ensure these mistakes are corrected, in order to maintain group harmony.
Think about what kind of team environment you want in your marketing agency. The clearer you are on what kind of culture you want your team members to cultivate, the more successful you will become. Great things happen when people align and have a singular focus on a certain goal. If you want your marketing agency to achieve great things, make sure your team members are on the same page.
“A team is only as strong as it’s weakest link.” – Mark Grey
High Ticket Influencer™ – From 0 to 1,000,000 In Just 8 Months
Starting a one-man marketing agency can be challenging. Scaling your agency can be even more of a hassle if you aren’t prepared.
Most entrepreneurs that make the transition from solopreneur to CEO get stuck in the mindset of working in the business. They micromanage their team members, enforce strict guidelines, or act like control freaks. This is because up until this point, they have been doing everything themselves. They haven’t realized that as the CEO, they no longer work in the business – they work on the business.
As a CEO, you are the visionary that leads your team to success. In order to do so, you need to trust your team to get things done. This is why knowing what kind of people are a good fit is crucial if you want to succeed.
Unless you get clear on what kind of traits you are looking for, you will struggle to build a thriving team and work culture. Everyone must be on the same page and understand their role and responsibilities. If your team is not on the same page, conflicts will arise. Over time, if these conflicts are not properly resolved, they will jeopardize team morale and potentially sink your business.
If you’re a coach who’s looking to scale your business to 6 or 7 figures online, High Ticket Influencer™ may be right for you. Inside HTI, you’ll get an in-depth guide on the methods Sifu Dan™ used to scale his business from making $0 into $1,000,000/month in just 8 months. You’ll understand how to make your business work for you, and free up your schedule to be able to do better things with your time.
If you want to learn more about the High Ticket Influencer™ program, click here now.
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