Have you ever wondered what are the types of copywriting on demand right now? Many of Dan’s fans and followers approach him with this question quite often, wondering what specific niche they should be writing for. When it comes to copywriting, there are several factors you want to be aware of.
Attracting a steady stream of income is a common point of anxiety for many copywriters today. We know from experience and from talking with many other copywriters that it can be challenging to find well-paying projects on a regular basis. According to 99Firms, 30% of freelance writers make under $10 per hour during their first year.
When Dan first started off as a copywriter, his mentor Alan Jaques told him to specialize and find a niche. Why? Because writing for a specific niche is extremely powerful. Some people often have the assumption that by narrowing their focus down to a specific niche they are lessening their chances of earning more business.
This could not be any more wrong.When you speak to everyone, you are actually speaking to no one. Click To Tweet
The first step to understanding what the types of copywriting on demand are right now is to ask yourself this simple question – what is my niche?
Start By Asking Yourself – What is a Niche?
A niche is a specialized or focused area of a broader industry. Specializing in a specific niche instantly creates credibility, and therefore you will be perceived instantly as an expert in your field. Not because of your education, experience or age. But by your expertise and specialization.
For example, let’s look at a mechanic. Would you call a general mechanic an expert? Most likely you wouldn’t unless they have invested a considerable amount of time learning the skill and branding themselves. On the other hand, what if this mechanic specialized in exotic car transmissions? How does this change the way you view them? Because the mechanic chose to specialize in their given industry, they are perceived to be an expert in their field.
Selecting the right copywriting niche can be challenging, but it is the first step towards becoming a well-paid writer. Clients with unique needs would much rather prefer to work with a copywriter who understands their specific industry instead of going to a general freelancer on Fiverr or Upwork.
This is why it’s crucial you learn what the types of copywriting on demand are right now. How helpful would it be if you were uniquely positioned in today’s saturated market? What would it mean to you if potential clients pursued you?
We believe that as a copywriter, there are four niches you can specialize in. We call these four niches The Four Pillars of High Income Copywriting.
Before we cover what these four pillars are, let’s go over what it means to be a High Income Copywriter.
What Does it Mean to Be a High Income Copywriter?
There is a big difference between being a copywriter, and being a high income copywriter. Copywriting is one of the many high Income skills that Dan Lok teaches. You might be asking yourself, what is a high income skill?
The answer is simple. A high income skill is one that allows you to make a minimum of $10,000 per month. It’s a skill that delivers value to the marketplace, and allows you to charge high-ticket prices for your services. We define high income copywriting as closing in print.
It’s a skill often used by introverts to start or enhance a relationship with a customer using their words. It’s primary purpose is to sell. But it doesn’t just stop there. A high income copywriter must have a fundamental understanding of sales, marketing, and human psychology in order to be successful.Effective communication is the key to wealth. Click To Tweet
High income copywriters write for the fields of copywriting on-demand only. Why? Because they expect to earn top dollar for their services. As a high income copywriter, it will no longer be a challenge to stay on top of industry trends. Clients will value your expertise and dedication to your specific industry in a big way, and you’ll have a lot of fun helping them.
Copywriting on Demand
Earlier in this article, we mentioned how the pillars of high income copywriting are the top four types of copywriting on demand right now. By serving clients in one of these four areas, you will create what we like to call a windfall income for your clients.
Let’s say you wrote a landing page for a client, do you think they will only be making one sale from that page? Or will they be making many sales over the course of the year? This is the power of windfall income.
Picture this. You get some gigs in your pocket and master your craft in one of the four pillars. Once you get good, you can earn one retainer client. Unlike the gig economy, this is a long term client who will offer you projects on a regular basis. We like to call this – the skills economy.
Projects will make you at least $5,000 each and there is no limit as to how many you can take on. What would it mean to you if you landed just two projects a month? While it may entail a lot of work, you will be paid for what you’re worth.
Mark Hansen, American author and motivational speaker once said:
“When your self-worth goes up, your net worth goes up with it.”
Here at Team Dan Lok, we classify the four pillars of high income copywriting as emails, landing pages, chatbots, and paid ads. These are the four types of copywriting on demand right now. With an endless demand for copywriters in these niches, why not supply that demand? In this article, we will break down the four pillars of high income copywriting for you.
- #1: Emails
- #2: Landing Pages
- #3: Chatbots
- #4: Paid Ads
Pillar #1: Emails
The first type of copywriting on demand and the first pillar of high income copywriting is emails.
Emails allow businesses to efficiently communicate information about their products and services to their customers. It gives businesses the power to communicate with people all over the world regardless of their geographic location or time zone. As a result, business owners can accomplish more in less time. There are so many emails being sent out every day.
According to Templafy, it’s estimated that by the end of 2021 over 316 billion emails will be sent each day and there will be 4.1 billion email users. Email is the first niche that is super profitable because companies will always need more emails. You don’t just send out one email and call it a day. Companies need to follow up with their customers and prospects on their campaigns and offers. They will always want to send out more emails and will require a skilled writer to put them together.
This is why emails are one of the four types of copywriting on demand right now. Below I have outlined three types of email marketing strategies that companies use today.
Three Types of Email Marketing Strategies
One of the most important aspects of email marketing is for businesses to build a relationship with their customers. If you want to improve on your email writing skills, we suggest you practice writing the three strategies highlighted below.
1. Lead Magnets
A lead magnet is a free piece of content a business gives away in exchange for your email address. This strategy helps them to build their email list much faster. However, once a prospect has opted into the list. The business will require a copywriter to prepare a handful of emails to send their target demographic.
If someone hasn’t replied to your first email, do you just stop there? The truth is, very few prospects say “yes” to a business’ first ask. This means you have to circle back and retarget your prospects with another email. Emails are one of the types of copywriting on demand right now because businesses need copywriters who can write follow up emails that convert.
3. Autoresponder sequences
An autoresponder sequence is a series of automated emails that are prewritten and scheduled to send out. These emails are ideal for improving your email open and click-through rate, as well as building a relationship with your prospect. Because you are sending these emails to a subscribed list, they have to be compelling and highly specific to the prospect.
With these strategies, you can position yourself to be an expert in the email industry and provide exceptional services to your clients. Next we are going to cover the second type of copywriting on-demand today – Landing pages.
Pillar #2: Landing Pages
The second type of copywriting on demand, and the second pillar of high income copywriting is landing pages. Landing pages are websites designed by businesses to convert leads into sales. If you’ve ever purchased anything from Amazon, you know exactly what we’re talking about.
Landing pages are such a profitable niche to write for because you are helping companies sell more products and services. You are writing researched-based copy that is strictly revenue-driven. This is what makes you highly in demand. For example, let’s say a company paid you $100 to write one landing page and you helped them convert over $1000 worth of sales. It’s very easy for companies to justify what they are paying you. This is how you can confidently command the amount of money you want to be paid.You don’t want to be in the writing business, you want to be in the revenue-generating business. Click To Tweet
This is the type of copywriting on demand right now, and what Dan Lok teaches to all of his students. Any other form of copywriting is not profitable because it’s difficult to convince your prospects what you are worth. Below I have highlighted the four key types of landing pages companies are using today.
What Are the Types of Landing Pages are Companies Using Today?
Not all landing pages are the same. Below, we will walk through the four different types of landing pages that companies are using today.
Short landing pages
Short landing pages are ones that allow a customer to opt into a free product. These landing pages can then be followed up by a series of lead magnets.
Long landing pages
Long landing pages are sometimes also called sales pages. They are designed to describe and sell a product or service.
Check out pages
Check out pages are designed to collect a customer’s payment information when they are checking out items in their cart.
Thank you pages
A thank you page is the final step of a company’s conversion process. It’s designed to thank your customer for purchasing a product or service.
Jeremy Smith, American influencer once said:
“Every aspect of marketing is entirely useless unless it produces conversions”.
Landing pages are one of the four types of copywriting on demand because of their ability to drive traffic. This simple yet effective tool can help businesses to encourage their customers to take action today.
The next type of copywriting on demand we will be covering is chatbots.
Pillar #3: Chatbots
If you go on Facebook, you will see many marketing campaigns that private message you through the messenger app. These human-like interactions are actually automated messages. Similar to auto-responder emails, ManyChat is a chatbot function that allows companies to automatically respond to Facebook messages.
ManyChat is great because it allows you to ask your prospects certain questions. Depending on their response, the chatbot will take them to a different path. Chatbots are very powerful right now because the delivery rates of emails are slowly getting lower and lower. Why do you think this is? The answer is simple. Emails can end up in your customers spam folder without you even realizing it.
On the other hand, the opening rate for private messages is very high. This means that more messages are getting through to your target audience. According to Statista, Facebook currently has an active monthly user base of 2.45 billion people.
Manychat is one of the most powerful engagement tools currently on the internet. And unlike other chatbots, ManyChat won’t spam your customers until they buy your product or service. This is why Chatbots are one of the types of copywriting on demand right now.
How do You Set Up a ManyChat Sequence?
Chatbots are not intelligent unless you program them to be. It’s one thing to implement a chatbot onto your facebook ad and another thing for it to actually be effective. The first thing you must do is understand your target audience. What do I mean? The way you speak to a 25-year-old man will be much different than the way you speak to a 75-year-old woman. Here are some things you should consider:
By being specific as possible in your research, this will ensure you build a long term relationship with your customers even if you are not directly speaking to them.The amount of money you make is in direct proportion of how well you understand your market. Click To Tweet
Putting together a ManyChat sequence is not entirely difficult. However, it does require a solid foundation. According to Dan Lok, in order to be successful in any of the four pillars, you must become a high income copywriter.
If you are looking to become a certified high income copywriter, we have prepared a special opportunity for you at the end of this article.
The final type of copywriting on demand we will be covering is paid ads.
Pillar #4: Paid Ads
Let me start off by asking you this. Have you ever seen advertisements on Facebook, Instagram, LinkedIn or Twitter? These are all examples of paid advertisements. Companies pay the owner of the platform a fee in exchange for ad space. Because of Facebook, ads get tired. We like to call this ad fatigue. Simply put, ad fatigue means that while you may have an ad that is performing well today, it may not perform as well one month from now.
This means that companies need copywriters to write new ads to replace the old ones each month. Furthermore, companies may need to test hundreds of ad variations across all social media platforms to see which ones work the best. They will need a highly skilled copywriter to put together all of these different versions of ads so they can test it.
As a high income copywriter, you are a marketing asset. You will be writing ads to generate leads, customers, and sales for companies. This is why paid advertising is one of the types of copywriting on demand right now.
What Makes a Good Paid Advertisement?
While many of us have a pretty good idea of what paid advertisements look like, it’s a little harder to understand exactly what it means and how to do it well.
When used correctly, advertisements can do wonders for a company’s products and services. Writing compelling ads is an art that takes many years to perfect. However, using these seven techniques we’re about to show you, you can skip this learning curve and write game-changing ads today.
- Use an enticing headline
- Incorporate an exciting graphic
- Sell the problem, not the solution
- Make an irresistible offer
- Put all of the risk back onto you
- Add a sense of urgency
- End with a strong call to action
Paid ads are one of the four types of copywriting on-demand today because it is very affordable and easy to measure. According to SEO Warriors, by the year 2020, 85 percent of buyer-seller interaction will happen online through social media and video.
Writing paid ads can sometimes be frustrating to write, this is why companies require a highly-skilled writer for the job. If writing ads looks intriguing to you, now is the time to hone in and master this craft.
Those are the four pillars of high income copywriting, and the four types of copywriting on demand today. With an endless demand for copywriters in these niches, why not supply the demand? Here are the four pillars of high income copywriting we covered in today’s article.
Emails allow businesses to efficiently communicate information about their products and services to their customers.
#2: Landing Pages
Landing pages are websites designed by businesses to convert leads into sales.
ManyChat is a powerful tool that lets you create human-like interactions with your customers.
#4: Paid Ads
Paid advertisements are an affordable yet measurable way for businesses to reach out to a large group of people.
If you want to learn from Dan Lok, and want him to train you on how to write for the four pillars of copywriting. Here is an invitation for you to join the next season of The High Income Copywriting Certification Program.