What is copywriting? It is persuasion in print, and it can be extremely effective for selling your product or service if you know how to do it. Today I’m going to tell you what type of language will help you sell your product or service to a potential client or customer. I’m also going to tell you what language to avoid, and what to avoid doing. If you can master effective copywriting, your earning ability will dramatically increase, so let’s get started:
1. Use Simple Language
The more clear, concise and simple you are, the more likely a client will buy. People are often too busy or too lazy to read complex paragraphs. If you confuse a client, they won’t buy. If you say too much or complicate it too much, they won’t buy. If you overwhelm them with information, they won’t buy.
In sales, it’s not about using big words to show how smart you are. It’s about keeping everything short and simple. The easier and quicker it is for them to read and understand what you’re selling, the easier it’ll be for them to make a decision to buy. If there’s too much to read, or it starts getting complicated, the client will get stuck and they will not buy.
2. Keep it Personal
Use words that sound like you’re a friend. Talk to them on a personal level, while keeping what you’re saying interesting. When your potential client is sorting through his or her letters and e-mails, they have an A pile and a B pile. Your goal is to be in their A pile, because the B pile goes in their trash can.
Your very first goal is not to sell. It’s to make sure your name is in their A pile. So, you write a personal letter, you use words that sound like you’re a friend, and you relate to them on a personal level.
3. Be Specific
Make any general statements as specific as possible. For example, instead of saying “I made them over $10,000 last month”, you should be specific and say “I made them $10,569.03 last month.” The more specific statement carries more credibility and is more believable.
If a real estate agent said to you, “I sold a lot of houses last year”, you wouldn’t be as impressed as you would be if they said, “I sold 53 houses in downtown Vancouver alone last year.”
4. Use the Active Voice
Write in the active voice instead of the passive voice. In sales, you need to know the difference between active writing versus passive writing. An example of passive writing is, “When this link is clicked, and e-mail will be sent to your inbox.” Active writing is much better, and sounds like this: “When you click this link, you will be sent an e-mail.”
Anything written in the active voice will be stronger and more effective. It engages the reader much more, and it’s less boring to read.
Now that you know these 4 copywriting secrets, you’re on your way to being a much better copywriter. You’ll be more likely to sell a client with your copy if you implement these strategies.
How are you going to implement these copywriting secrets in your business or line of work? Let me know in the comments.