What exactly is copywriting, and how do so many people make a six figure income by being a freelance copywriter from home?

Copywriting is defined quite accurately on Wikipedia as the act of writing text for the purpose of advertising or other forms of marketing. The written content that aims to persuade a person or group to take a particular action, is called the ‘copy’.

Copywriting is persuasion in writing. It’s sales in print. Copywriters prove that written words can have the power and influence to persuade people to take a particular action, such as buying something. The written content – the ‘copy’ – is often enough by itself to persuade people to buy. This means that quite often, no sales call or in-person meeting is necessary. Why? Because your written copy can close a prospect all on its own.

Copywriting is a very lucrative, special type of writing that is often mistakenly overlooked as a career choice. The skill of copywriting is in high demand. You can start a successful copywriting business without a college degree and without much capital, after enrolling in a very short training program that teaches you the art of copywriting.

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So what does a copywriter, do, exactly? Copywriters help create the message on a company’s email newsletters, digital or print advertisements, social media copy, and brand taglines. For example, copywriters are the ones who write a dating app’s tagline to get new users to sign up. If you’ve ever signed up for a dating site, it’s probably because of a copywriter’s great tagline. Copywriters do lots of other things, too. They write the sales messages on billboards and brochures. And they write scripts for TV commercials and radio ads. Copywriters even write those catchy TV commercial jingle’s lyrics.

Copywriting is a very lucrative, special type of writing that is often mistakenly overlooked as a career choice. Click To Tweet

In addition to wondering, “What is copywriting?” You might also be wondering what freelance copywriting is, what SEO copywriting is, what direct-response copywriting is, and what high income copywriting is. I will explain all of this.

I also have my own definition of what copywriting is that will help clarify exactly what it is, but we’ll get to that later. First, let me tell you a story.

How I Got My Start in Copywriting

Copywriting is the skill that helped me start earning a real living. It is the skill that changed my life once I learned it. Copywriting was the very first High Income Skill that I learned. I was a young man in my 20s, making a six figure income copywriting.

Copywriting was the very first High Income Skill that I learned. I was a young man in my 20s, making a six figure income copywriting. Click To Tweet

Believe me when I say that I’ll be forever grateful to my mentor Alan Jacques for introducing me to the world of copywriting – a world I knew nothing about. I am grateful to him for teaching me how to be a great copywriter, because now I can teach others how to become successful copywriters.

I remember when he said to me, “Dan, I am about to teach you a special skill that will transform your financial life forever. It is a skill that very few people in the world understand and possess. It is a skill that, once mastered, will have you never worrying about money again. You will have the power to generate income on demand, and launch any business you desire.”

When he said this, I remember being so excited. I said, “Well what is this skill!?”

“It is the skill of copywriting,” he said.

“What is copywriting?” I asked.

Alan explained, “Copywriting is the ability to use written words to persuade people to take a specific action.”

It’s important to understand that copywriters use written words to persuade people to take action, and that action could be anything you want. For example, written copy can persuade people to take the action of buying a product, signing up for a program, following a social media account, providing information, watching a specific movie, signing a petition, downloading an app, donating money, and much more.

At first, I didn’t understand the power of the written word. I didn’t quite understand the power of copywriting. At the time, back in the day, I was Alan’s apprentice. I was helping him send direct mail letters to prospects.

These letters were being sent to people we had never met and never talked to. In the letters, we were offering products, services, and programs. Even though we were sending these letters to people who didn’t know us, it was true that the products, services or programs would solve some of their problems.

After sending out these direct mail letters to thousands of people, a percentage of them would actually send back an order form, send us a cheque or money order, or call us with their credit card number. When this happened, I remember feeling amazed. These people who had never met us or talked to us, were buying something from us after reading a letter we wrote to them. Once I understood how much power and influence written words could have on others, I was hooked on the idea of copywriting, and decided to pursue it as a career.

The year that my mentor taught me copywriting is what I call the million dollar year of my life. I started a one man advertising agency, using the copywriting skills I had learned.

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Once I understood how much power and influence written words could have on others, I was hooked on the idea of copywriting, and decided to pursue it as a career. Click To Tweet

When I first started, I simply looked at who was spending the most money on ads. Strategically, I looked at who was buying those expensive half-page ads in the Yellow Pages, and called those companies. I told them I’d rewrite their ad so that it would convert better. Because I was so confident that I could write something better, I actually made a promise. My promise was that if my tweaked copy didn’t increase their revenue, they didn’t have to pay me. What I did worked, and that’s how I started making six figures.

Fast forward to today’s modern world, where digital ads require skilled copywriters more than ever. There is no shortage of work for a skilled copywriter in today’s economy.

My Definition of Copywriting

My definition of copywriting is this: Copywriting is closing in print. That’s right. Closing in print. It is the ability to persuade, influence and engage others using your written words. It’s selling something to someone or influencing someone to make a decision, using written words. That’s what copywriting is. The key to copywriting is not your ability to write – it’s your ability to close.

Copywriting is closing in print. Click To Tweet

I am proof that copywriting has very little to do with being a proficient writer. I flunked English in high school, so if being a good copywriter was about being a good writer, I would never have become such a successful copywriter. Copywriting has a lot to do with your ability to sell and close, and it has very little to do with being a great writer.

The key to copywriting is not your ability to write – it’s your ability to close. Click To Tweet

When I first started copywriting, it wasn’t long before I was making $10,000 per month. That’s why I know copywriting isn’t about being a great writer. Because believe me, I was not some gifted writer. Luckily, that doesn’t matter. This skill is more about being a great closer, and I am a gifted closer. Like I said, copywriting is closing in print.

Why is Copywriting a Skill in Such High Demand?

Back in the day when I was young and new to copywriting, my mentor explained something very important to me. He explained that not very many people pursue copywriting as a career, because they don’t really comprehend or appreciate what copywriters do. That’s why copywriting is a highly sought-after skill. That’s why it’s an in-demand skill. It’s because there aren’t enough people who are leading-edge or wise enough to learn the lucrative skill of copywriting.

My mentor said, “Copywriters are some of the highest-paid people in the world, and yet most people don’t even know this profession exists.”

I was still puzzled as to why copywriting is such a high income skill. My mentor said, “Look around you, Dan. Every single letter you get in the mail, every TV commercial you watch, every product you buy – think about it. Everything you have bought, you bought because a copywriter came up with the concept, came up with the brand story, wrote the message, and wrote the copy. Everything you have been persuaded to buy, was because of what the copywriter came up with. Copy is everywhere. It is a multi-trillion dollar industry. And yet barely anybody knows this profession exists.”

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As I started to understand why copywriting might be an underestimated and overlooked career choice, Alan went on to explain: “People go to school, thinking they want to be a Doctor, a Lawyer, or an Engineer, for example. Barely anyone thinks about or knows about the career of copywriting. But do you understand how powerful the profession of a Copywriter is?”

My mentor said, Copywriters are some of the highest-paid people in the world, and yet most people don’t even know this profession exists. Click To Tweet

When he said this, I was blown away. I realized that if copywriting really is an underappreciated, overlooked profession, then it might be a highly lucrative industry without much competition.

Even today, copywriting is a profession that not very many people understand or pursue. Even though copywriting is a high-income skill, not many people understand it well enough to pursue it as a career. Perhaps this is because not many people understand the power written words have over others. Or, perhaps people don’t pursue copywriting as a profession because they aren’t sure which type of copywriting jobs they should learn.

What is SEO Copywriting?

What is copywriting and what are the different types? Have you been wondering what different types of copywriting jobs there are? Let me start with the example of SEO copywriting.

SEO copywriting is a modern skill that is in high demand. Copywriters who are also SEO experts can make more money than the average copywriter. SEO stands for Search Engine Optimization. For your clients, SEO is the process of improving their website’s ranking from search engines such as Google, and increasing the visibility of their website to those who use search engines. Improving SEO increases traffic to a company’s landing page, blog, etc, because search engines send traffic their way.

Some companies might decide to hire an SEO copywriter so that when people use search engines like Google to find a service such as the one they offer, those people will stumble upon their landing page.

SEO copywriting is a modern skill that is in high demand. Copywriters who are also SEO experts can make more money than the average copywriter. Click To Tweet

An SEO Copywriter will write copy for their client’s website that is more likely to rank in search results. If you are an SEO copywriter, then your client’s potential customers will be more likely to find your client’s website when they conduct a search via Google. Improving search engine visibility is an extremely valuable result for your client, which is why SEO copywriting is a form of high income copywriting.

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Improving search engine visibility is an extremely valuable result for your client, which is why SEO copywriting is a form of high income copywriting. Click To Tweet

What is Direct-Response Copywriting?

Direct-response copywriting is another high income skill that you’d benefit from learning. Below is an example of direct-response copywriting:

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Let’s say there’s a company selling a product online. They have a landing page on their website, which aims to sell that product. A landing page is a website’s page with written copy that is typically meant to sell something. The copy explains a product, sells it, and has a button to buy it. You typically click the button if you’ve been convinced or inspired to buy the product. Think about whenever you click on a button to buy something. When you click to buy a product, you’re usually first prompted with a written call-to-action that compels you. That’s a copywriter’s job when the goal is direct-response copywriter.

I want you to imagine that this company is making $100,000 per year in revenue. Their revenue is from visitors buying their product after visiting their landing page. Let’s say their landing page is currently converting at 1%. This means that for every 100,000 visitors, 1 person would click and buy. That’s a 1% conversion, and the company’s annual revenue is therefore $100,000.

A copywriter who specializes in direct-response copywriting could improve that conversion rate for that company. Direct-response copywriting requires a call-to-action (a CTA) that is exceptionally worded, so that the CTA is irresistible.

As a direct-response copywriter, your goal is that the reader will take action (and buy) directly after they finish reading the copy. Direct-response copywriting is often easy to measure. You can measure conversion rates on landing pages, for example, and see how many people are actually inspired to buy after reading.

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Imagine that as a skilled copywriter, you are able to look at that landing page, and use your expertise to tweak some things. You could re-word some things, change the headline, and change the offer a bit. You could change the wording of the guarantee, and you change the wording of the call-to-action. Simply change the copy a bit, and change the way the company’s message is being communicated to the marketplace.

As a direct-response copywriter, your goal is that the reader will take action (and buy) directly after they finish reading the copy. Click To Tweet

Picture this validation: You successfully improve the copy on the landing page. Suddenly, this landing page has a 2% conversion rate. It used to convert at only 1%, but after your changes to the copy, it now converts at 2%. So as a copywriter, what have you done? You have just doubled the company’s revenue. All they had to do was pay your one-time copywriting fee, and suddenly their revenue has doubled. The company didn’t have to increase their marketing spend. They just needed to hire you one time. The company didn’t need to spend more money on ads or anything like that. All they needed was the temporary services of a copywriter.

That’s how valuable you could be, as a copywriter.

What is Copywriting in Terms Your Prospect Will Understand?

Your prospect will want to hire you if you explain your services in a way that gets them excited. As a copywriter, you have the ability to double, triple, or quadruple your client’s revenue just by wording their offer in a better way. That’s why copywriting is a high-income skill. It’s a skill that is highly sought-after and in-demand. If you’re good at what you do, you’ll have no problem getting clients to see how valuable your service is, and you’ll make great money. You could easily make a six-figure income as a copywriter.

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Not all your prospects will fully comprehend why they need to hire a skilled copywriter. You can explain what results they might see if they hire you, though. You can even tell them stories about previous clients of yours, and how your copywriting services increased their revenue. When you have happy clients who saw a revenue increase after you re-wrote their ad copy, what should you do? Be sure to ask them for a positive testimonial. They can provide this either in writing or in a testimonial video. Testimonials will help potential clients understand the value of purchasing your copywriting services.

Before you can get clients as a copywriter, though, you must learn copywriting secrets from a master. Before we get to how you can learn the skill of copywriting, let’s discuss some of the benefits of being a freelance copywriter.

What Are The Benefits of Being a Freelance Copywriter?

If you’re a freelance copywriter, it means you are offering your special skill of copywriting to select clients on a freelance or per-project basis. Client turnover will be high, but you’ll also have many repeat clients, and you can make bank.

Freelancers are self-employed and they enjoy the luxury of being their own boss. Freelance copywriters tend to thrive in the gig economy. They can work remotely, so they can work from home, or from anywhere they want. If you’re a freelance copywriter, you can choose your own clients and you don’t have to continue working for a client who mistreats you or underpays you. Another perk of being a freelance copywriter is that you can choose your own schedule.

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Many of the tasks assigned to freelance copywriters from their clients are tasks that don’t take up much time. Fixing someone’s pre-existing ad copy to convert better doesn’t take much time, for example. A task like this can take less than half an hour, and you’ll be paid well to do it. That’s why many freelance copywriters make over $10,000 per month only working a few hours per day. Some high-earning copywriters only work half an hour per day.

What are some other benefits of being a freelance copywriter? Well, you certainly don’t need a degree or a college education to become a copywriter, nor do you need a lot of capital to start this business. You can literally start a successful copywriting business from scratch, if you know what you’re doing.

How To Become a High Income Copywriter

There’s a difference between becoming a copywriter, and becoming a high income copywriter. In order to be a high income copywriter, you need a very skilled, successful and high-earning copywriter to transfer their knowledge to you.

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You need someone – a mentor, teacher, coach or consultant – who knows what they’re doing and can transfer that skill to you. Learning copywriter is kind of like learning martial arts. Sure, you can watch a video on YouTube about martial arts, that gives you an idea of how to do certain moves. But to actually learn martial arts, you must take martial arts classes. You need a martial arts instructor, a Sifu, a sensei – you need to be shown.

In martial arts, the Sifu has to show you the techniques, let you practice the moves, and then give you feedback. The Sifu has to help you correct your form, so that you can eventually perform the same move, the same way as your Sifu.

I believe learning copywriting is a similar concept. There is a learning curve involved. You can’t learn this skill by watching a YouTube video about it. Enrolling in my 7 week program could shave off 5 years of learning curve, and help you avoid 5 years of mistakes.

If copywriting is a skill you want to learn, I am here to help introduce you to the world of copywriting. I will explain what exactly copywriters do. I will help you figure out if copywriting is right for you. And in addition to teaching you the skill itself, I will teach you some exclusive copywriting secrets.

Register For My 7 Week High-Income Copywriter Certification Program

My 7 week training program on how to become a copywriter launches September 24, 2019. Do you want to become a High-Income Copywriter (HIC)? Then pre-enroll now, for my exciting new 7 week High-Income Copywriter Certification Program. You will learn all about the lucrative world of copywriting, including advanced ways to “close in print” for any niche market. You will learn the secrets that only the highest-paid copywriters know about. This could be your ticket to a six-figure income, just as it was mine.

High Income Copywriter - DanLok.com

Summary

What is copywriting? I define copywriting as “closing in print”. Copywriting is the written text (the copy) that persuades the reader to take a particular action, such as buying a product. For every well-written ad that convinced you to buy something, there was a skilled copywriter behind it.

Acquiring the skill of copywriting changed my life. Copywriting was the very first High-Income Skill that I learned. I started earning over $10,000 per month after my mentor taught me copywriting.

Copywriting is a high-paid, high demand skill. Copywriting an overlooked profession because not many people understand the concept of it. It is therefore a highly lucrative industry to be part of, without much competition.

You can double, triple, or even quadruple your client’s revenue if you’re a good copywriter. A good copywriter can write an irresistible call-to-action that compels the reader to buy immediately after reading the copy. A good copywriter can significantly increase their client’s annual revenue by re-writing copy that improves their client’s conversion rate.

Freelance copywriters can make a six-figure income working from home, with the clients of their choosing, working the hours of their choosing. Skilled copywriters, especially SEO copywriters, will land high-paying clients who understand their value.

How can you become a High-Income Copywriter and start earning a real living? You don’t need a college degree to start a business in copywriting. You don’t need a lot of money to start this kind of business, either. In order to be a High-Income Copywriter, you need a very skilled copywriter and coach to transfer their knowledge to you. Enrolling in my new 7 week High-Income Copywriter Certification Program could be your ticket to earning a six-figure income from home, as a skilled copywriter.