Thinking of starting a YouTube channel? It’s not as easy as you may think. Many successful influencers on YouTube today are successful because YouTube is only one small part of their business. Besides uploading videos on YouTube, they have other social media accounts and other business ventures people do not know about.
Before they even thought about starting a YouTube channel, they spent years building and developing their personal brand and their business. That is why and how they are successful today.
However, many people believe they can become successful just by starting a YouTube channel. They believe that if they’re consistent with their uploads, they’ll automatically become successful one day soon. In reality, there’s a lot more things that go into starting a YouTube channel and making it a success. Unless you know what you’re doing and have the fundamentals in place, you are not going to become successful anytime soon.
Especially in today’s digital age, the competition on YouTube is fierce. Anyone can start a YouTube channel and begin uploading videos. This low barrier to entry means that if you want to stand out from everyone else, you need to make sure you are at your best. The way you deliver your content, your skills in presentation and how well you can influence others, are all things that will determine your success. And this is only possible if you’ve taken the time to invest in yourself and your skills.
If you’re thinking of starting a YouTube channel, you need to ensure you have the fundamentals in place. These are things such as a solid business model, a great marketing plan, clarity on your target audience, and how well you know your personal brand. Once you have these things in place, starting a YouTube channel will be easy in comparison.
What You Need To Do Before Starting a YouTube Channel
Before you even think about starting a YouTube channel, you need to know why. Why are you starting a YouTube channel in the first place? Unless you know your why, you will not get very far in your YouTube career.
One of the biggest mistakes people make when starting a YouTube channel is not knowing their why. They create videos and upload them without ever knowing the reason behind their actions. And then wonder why they aren’t very successful.
Are you aiming to build your audience base? Is the video delivering value in the form of useful information? What result are you aiming to get from creating a video? These are some of the questions you should be asking beforehand. Each video you upload should be done with a specific goal in mind. Knowing what that specific goal is, will help you create a consistent brand and YouTube channel.
The most successful YouTube influencer’s know their why and stick to it. They plan out in advance what video to film and upload. They know exactly what kind of impact a certain video will have on their audience. All of these are factors to creating a successful YouTube channel. And all of this is possible when you know why you’re doing it.
Your YouTube Channel is Not a Solid Business Model… Yet
Most people that start a YouTube channel make the mistake of thinking it will become a business. That by creating videos they can generate income through ad revenue. In reality, you should already have a solid business model before thinking about starting a YouTube channel.
For example, let’s pretend you do not have a solid business model. You start a YouTube channel and upload educational videos on how to make money. Your goal with each video is to provide valuable advice to your audience. The more viewers you have, the more ad revenue you get. That’s your reason for starting a YouTube channel.
But what would happen if no one watched your videos?
The entire point of starting a YouTube channel is to generate ad revenue. But if no one is watching your videos, you make no money. While this is going on, you still have to take care of your overhead and expenses every month. How long can you possibly sustain your current lifestyle through YouTube?
Now let’s pretend you do have a solid business model. Even if your YouTube channel doesn’t succeed right away, you are in no hurry. Your business is generating you revenue month after month, despite having little to no views on your YouTube videos. And when you’re finally ready to scale your business, you can start your YouTube channel and use it as leverage to grow.
This is why you need a solid business model that is proven. Until you have one in place, there’s no reason your YouTube channel will succeed either. You need proof that your business model works before marketing it online. No one will buy into what you say unless you have proof and results.
Have a Solid Business Model That is Proven
Having a proven business model means you already have a business that is profitable. You know that no matter what happens, your business will generate revenue month after month. And when you take a proven business model and share it on YouTube, your chances of success rise dramatically.
This is how most influencers become successful with YouTube. They take an existing business that is already successful and use YouTube as leverage. Instead of starting a YouTube channel strictly to generate ad revenue, they leverage it as a business tool. This allows them to create videos to market their brand, generate leads and become famous.
If you’re thinking about starting a YouTube channel, make sure you have a solid business model. The last thing you want is to spread false information to your audience about a “guaranteed way to make money online” – that even you don’t know whether or not is true.
The Secret Behind Successful YouTube Influencers
When you have a solid business model, you don’t have to worry about whether or not you’ll succeed. You already know that what you have to offer works. It’s just a matter of how good you are at presenting your offer. This is why developing your speaking and presentation skills is important if you’re thinking of starting a YouTube channel.
Here’s a secret not many people know: The most successful influencers on YouTube are not those with the best product, it’s those that are the best communicators. When you excel at the ability to communicate your thoughts and perspectives, you have the ability to influence people around you. On a platform like YouTube that can reach millions of people around the world, being able to create compelling videos allows you to influence millions as well.
For example, even though McDonald’s may not have the best tasting burger in the world, it is the most successful. McDonald’s is the best hamburger franchise at marketing and branding their product. The entire world knows what McDonald’s is and what they have to offer. And despite many other burger chains competing with McDonald’s for market share, every year more and more McDonald’s franchises are opened around the world.
You don’t need the best product to succeed in business. You need to be an excellent communicator and influencer. And if you’re thinking of starting a YouTube channel, you’ll need to develop your ability to persuade others.“The smartest person in the world is the person whom everyone believes is the most intelligent.” Click To Tweet
Self-Awareness Regarding Starting a YouTube Channel
Another trait you need before starting a YouTube channel is self-awareness. Are you even cut out to create and manage a YouTube channel? If you’re an introvert who absolutely hates speaking on camera, the impact you’ll have on your audience is going to be limited.
Research shows that YouTube is the second most popular website after Google. The amount of people that prefer to watch video content year after year is staggering. Every single year, video consumption rates increase by 100%. And as time goes on, people are more and more likely to turn to video as their number one source of content.
This means that if you are someone who isn’t good on camera, you are missing out on the ability to influence so many people around the world. And as a result, you are unable to grow your audience and become successful.
Do you understand your own strengths and weaknesses? How well do you really know yourself? Are you someone who’s willing to change themselves into a high performer if that means missing out? Unless you are the type of person who can overcome challenges, starting a YouTube channel might not be the best idea. You are bound to run into problems along the way, things that will test you. You’ll become frustrated, angry and struggle about why you aren’t successful yet. Because as every successful person knows, success takes time to develop. If you aren’t the type of person who can handle these obstacles, starting a YouTube channel will be difficult.
Having a Detailed Marketing Plan
The third thing you’ll need before starting a YouTube channel, is a detailed marketing plan. Do you have a plan on how to begin with your YouTube channel? Or are you just going to wing it and try to succeed along the way? If you don’t know where you’re going, there’s no way you can hit your target.
Having a detailed marketing plan allows you to plan ahead. Instead of fumbling around at the last minute for video ideas, you already know a few days ahead of time what you will film. This gives you the ability to plan things out and see how everything works together.
Your marketing plan should give a lot of detail about what you will upload to your YouTube channel. Plan out your content, the date and time of uploads, and the goal of each video. If you’ve done it correctly, you’ll just need to prepare for the video, sit down and start filming. Having an organized system allows you to create better videos and grow your audience fast.
You’ll also want to plan out what your target audience is. The better you know your audience, the better you can cater to their needs. Where is your target audience from? Are they single or in a relationship? These are just some factors you’ll want to note down. The more you know about your target audience, the more of an advantage you’ll have.
Before starting a YouTube channel, spend the time to create a detailed marketing plan. Once you’ve got your goals down on paper, all that’s left is to take action and achieve it.
You can’t hit a target that doesn’t exist.” – Dan Lok
Filming Equipment and Editing Software
If you’re looking to start a YouTube channel, you’ll need to create videos. That’s where good filming equipment and editing software come in.
Make your YouTube channel look professional means you’ll need to look the part. Good video equipment will allow you to look your best towards your target audience. Invest in a good microphone, tripod, green screen and video camera. When you look good, you’ll be able to captivate your audience’s attention much better.
If you’re camera shy, starting a YouTube channel will be something out of your comfort zone. But the reality is, if you want to succeed that’s the price you need to pay to become one. Starting a YouTube channel and marketing a successful brand means associating a face and person to that brand. If you’re not appearing on video and allowing your audience to associate your brand with who you are, you won’t be able to succeed. That is why being self-aware and knowing your own strengths and weaknesses is important.
As you’ll be filming and creating videos constantly, having a team of filming experts or a studio where you can film is very useful. You’ll constantly be filming videos day after day and having a location to do it in is an advantage. You don’t want to be filming using your smartphone all the time.
However, that doesn’t mean smartphone videos are no good. In fact, done sparingly they portray authenticity with your audience and increase their trust in your brand. Mixing up some videos with smartphone videos shows that like them, you are human as well. That you also have imperfections and that you are not always perfect – because nobody is. That will allow you to build rapport with your audience because they can relate to you.
Choosing a Niche in a Specific Industry That You’re Passionate About
Going back to knowing your target audience, you’ll want to specialize in a certain niche. As there are many influencers on YouTube that have built their following through a certain industry, you’ll want to make sure the niche you are in is not too populated. If your niche is well saturated, the chances of starting a YouTube channel and succeeding are much lower.
Your niche should be an industry in which you are knowledgeable about. But beyond just knowing about that particular industry, you’ll also want to have passion for it. It should be something that you live and breathe every single day.
The difference between someone who starts a YouTube channel and gives up 2 years later, and a successful influencer who is living the life of their dreams is passion. Being passionate about something means you don’t think of it as work. It means that you enjoy learning about it, spending hours doing in-depth research, and finding new ways to innovate your approach and processes.
Without passion for what you are doing, you will lose interest. You’ll see it as just another task you need to get it over with and done. And if that happens, you will not become successful. If you’re bored with what you do, you won’t take measures to ensure you’re always on top of things. The marketplace is constantly shifting, and unless you can adjust to those shifts, you are going to be left behind by your competitors.
The more familiar you are with your niche, the more you can cater it to your target audience. Pick a niche that you’re passionate and knowledgeable about, and then share your expertise with the world.
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There is a lot you need in place before starting a YouTube channel, and many skills you need to develop. You’ll need a solid business model you can rely on for revenue every month. Good filming equipment to ensure you look your best. And, be sure to have good knowledge of your strengths and your weaknesses.
The most successful YouTube influencers have these things in place. They understand that if they want to become successful, they have to do more than just post videos. They have to be masters at communication and influence in order to convince others to see their point of view. With YouTube being the 2nd largest platform in the world, not being able to speak in front of a camera will be a huge detriment to your success.
Lastly, knowing your brand well and the message you want to portray will be useful as well. Your tone, your charisma, your way of presenting, your body language, the words you use and the depth of your knowledge will all play a part in the success of your YouTube channel. This is why many successful YouTube influencers are people that invest in themselves and keep their skills up-to-date. They understand that if they want to become successful, they need to become the best versions of themselves.
The most successful influencers on YouTube are always learning and finding ways to improve themselves. If you want to know all of our best tricks and secrets to starting a YouTube channel and succeeding, click here to get the Ultimate Training Collection now.