Are you looking for a great copywriter training program, so that you can join the lucrative industry of copywriting? There is an elite group of well-paid freelancers known as copywriters, who spend their time studying human psychology and mastering the persuasion in print. Using words to persuade others to take action requires skill and training. The best copywriters have gone through copywriter training programs and online writing courses, and have developed their copywriting skills to generate massive amounts of revenue for companies around the world.
This job can be done from home. All you need is your laptop. And, copywriting is a recession-proof skill, as it’s a skill that’s always in demand.
In fact, writers are some of the most sought-after individuals in the world. Companies of all industries and niches dream of finding copywriters who can transform prospects into paying customers. They are willing to pay top dollar for those who possess the skills to craft copy that converts to more sales for their business.
Think about the last time you purchased something. It could be a watch, a necklace, a new pair of shoes, or a service such as a coaching service. Now ask yourself, why did you buy it? 99% of the time there was a copywriter who crafted a message or ad that appealed to your emotions and desires. And because of this message, you felt an urge to make the purchase due to a mysterious connection you had with the product. Simply put, you witnessed the magical work (and words) of a copywriter.
Becoming an expert writer is feasible for anyone regardless of their background and understanding of the industry. Similar to learning how to drive, the more you practice the better you get. And those who focus their efforts on perfecting their craft end up becoming the best in the industry. So if you’re interested in embarking on a copywriting career and dream of attracting high paying clients, just know that it’s completely obtainable with a proper training program.
The Backbone Behind Copywriter Training
Everyone is born with strengths and weaknesses that define who they are. You might be good at working with your hands and fixing things on the go. Or on the flip side, you might be bad at fixing things and blank out when someone asks you to change a light bulb.
The beauty of copywriting is that it can be learned by anyone, regardless of their strengths and weaknesses. You might read articles insist that you have to be creative, humorous or even a genius at spelling, but these theories are not entirely true.
Dan Lok is living proof that anyone can learn copywriting regardless of their background or inherent writing skills. He immigrated to Canada at the age of fourteen without a single word of English. After years of hard work and commitment, he was able to become a fluent English speaker while producing copy that converted effectively.
You see, copywriters use something called a swipe file. It’s an accumulation of past sales letters and copy that has a proven track record of converting. Bad writers try to scrape new ideas together, while good copywriters use proven examples to craft messages that are almost guaranteed to convert. There’s no creative element or need for coming up with ideas, it’s entirely based on other people’s work.
Now, stealing someone’s work without consent is completely unethical and against the law. The concept of using a swipe file is to take the general idea the writer conveyed and using it to construct something new. You do not take the copy and change it for your needs. A good copywriter training program should tell you this, so keep this in mind when your first class starts.
What is Copywriting?
Copywriting consists of the words, either written or spoken, in spirit of getting people to take an action after reading or hearing them. In simpler terms, they create sentences that intrigue people to buy a product
Copywriters are responsible for writing different types of copy which can be anything from emails, landing pages, scripts, Facebook ads, to product descriptions for websites online. Their main goal is to craft intriguing copy that converts effectively for a given audience. As N. Scott Momaday once said, “If you believe in the power of words, you can bring about physical changes in the universe.”
The term copywriting is often confused with the term copyright. Both are somewhat similar, but have one distinguishing factor that make them different. As previously mentioned, copywriting is the art of crafting words in the spirit of getting people to buy action or take action. Copyright, on the other hand, is the exclusive legal right to produce, reproduce, publish or perm an original literacy, artistic, dramatic or musical work. The only factor that makes them somewhat similar is the art of using words to portray something. The context of the work is completely different and conducted by different people.
What is Direct-Response Marketing?
Direct-response marketing is the simplest form of engagement out there. Not by complexity, but by the amount of context required to get a viewer to take action. Direct-response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser’s offer. In comparison to other marketing techniques, the usage of direct-response requires little or no time waiting to see results.
Most pieces of copy use long-bodies of context to convince a user to take action. Direct-response marketing, on the other hand, is a short message with a direct button or CTA to enroll in the offered good.
A prime example of direct response marketing is the sign-up page Uber uses to attract new drivers. Their headline is, “Get in the driver’s seat and get paid”, and other subheading is “Drive on a platform with the largest network of active riders.” The CTA button lastly, is “Sign up to drive”. The entire premise of this marketing message was created by a copywriter, who effectively converted an internet user into a full or part-time driver.
Another example of direct response marketing is the homepage of Dollar Shave Club. Their headline is, “A top-shelf grooming routine. Personalized for you”, and their subheading is “No two people are the same. Tell us what you like so we can pick the right products.” The CTA button lastly, is “Get Started”. Why do you think this message is able to convert effectively? Well, after further research and optimization, the copywriter for Dollar Shave Club discovered that the personalization factor enticed more people to buy.
Where Can You Receive Copywriting Training?
1. An In-House Training Dojo
Many people typically take the route of attending College or University and learning a skill set that appeals to them. For example, students who are strongly equipped in math might go to University to become an engineer. Or someone who has a fascination in biology might study to become a doctor. But did you know colleges and universities have copywriter training courses? Some of these are in person, others are online writing courses.
Now, this statement isn’t true for all educational institutes across the country, but a great way of checking is by going online and searching for yourself. Let’s say, for example, you live in the Toronto area. Start your search by looking for educational institutes in Toronto. From a quick search, you begin to see University of Toronto, Ryerson, York and various colleges. Choose the one that is closest to your location, so let’s assume it’s University of Toronto. Go on Google and search, “University of Toronto copywriting program”. From a quick search you can see that they offer a program called strategic copywriting.
If the institute you select doesn’t have a copywriting program, you can go to the next closest location and search their website. Prestigious financial institutes might require an application process in order for you to be accepted. Most of the time it’s a simple form you fill out online. But if you’re ever unsure of how to get started, you can always contact the school for inquiries and questions.
2. College Programs
College courses are great if you’re someone who likes the presence of an in-class lecture. You can engage with the teacher, ask various questions, and connect with other copywriters who share a similar desire to learn a new skill.
With these in-person courses at colleges, however, your schedule won’t be as free, nor will you be able to travel. You have to stick to the college’s schedule.
There’s also a fine distinction between a good and bad copywriting programs. Or in other words, the financial institute you select to learn from. When selecting a school, it’s important to get a base idea of the concepts being taught in their course. Copywriting is a very in-depth career with numerous forms of copy that can be written. As previously mentioned, direct-response copywriters can write anything from emails and landing pages for companies. And the last thing you want is a program that doesn’t go in-depth on each type of advertisement. Spoiler alert, there’s a precise formula for each type of ad you create.
You also have to take into account the professor who’s teaching the course. Learning from a copywriter with zero experience and track record is probably not a wise idea. Especially if the teacher has never successfully created a converting ad in the past. This may sound obtrusive, but it’s ideal if you read up about the professor and get to know their history in the field. And if you’re ever unsure, don’t be afraid to call the institute to ask about their credibility.
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” – William Arthur Ward
3. Online Writing Courses
If you’ve ever browsed through Instagram or explored the internet in your free time, you may have noticed a sudden rise in online courses. People are taking their skill set, whether it’s coding, painting, or graphic designing, and are creating online courses to educate people in their niche. But because the world is becoming cluttered with thousands of courses and promises, it sometimes becomes confusing differentiating a good course from a bad one.
Online writing courses can be found all over the internet. Simply search “Copywriter Training” on Google, and watch as 21,700,000 results pop up in the blink of an eye. It may seem daunting trying to pick the right course, so let’s take it one step at a time.
In any industry search, there will always be people who want you to succeed in a skill. And at the same time, there will always be people who are selling courses in hopes of making a quick buck. The best courses on this planet are sold from people whose livelihood doesn’t depend on whether or not you buy their course. And no, not people who shove a course on the market because they can. But people who have a passion to educate the world despite how many people buy their program. In order words, they’re already successful at their craft.
The prices of online writing courses vary extremely, but don’t let the price fool you on what’s being taught in the training. A 20 dollar course might have the same value as a 100 dollar course. This is why we advise thorough research before signing up.
Similar to the theory described with financial institutes, you should always look at the content being discussed as well as the person who’s teaching it. The person, whether a freelancer or entrepreneur, should have a proven track record of creating converting ads. And as a bonus, the teacher might be able to refer you to high paying clients when you get good.
4. Shadow a Mentor and Learn From The Best
Most of the successful entrepreneurs and freelancers gained mass amounts of success from the presence of a mentor. A mentor by definition, is a person who has professional and life experiences and who voluntarily agrees to help a mentee develop skills, competencies, or goals. In short, they fast track someone’s success but using lessons learned in the past and experience to help conquer a given goal or task.
Steve Jobs and Jeff Bezos were both mentored by Bill Campbell. Bill Gates was mentored by Warren Buffet. Mark Zuckerberg was mentored by Steve Jobs. And Dan Lok was mentored by Alan Jacques. So as you can see, success was evident from the presence of a mentor.
When choosing a mentor to shadow, it’s important to identify their beliefs, habits and values they currently abide by. Anything you do from speaking, writing and walking, will get inflicted onto you from your mentor. So ensure that your mentor has the qualities in which you desire to possess. As an example, if you are someone who’s respectful, taking advice from a self-centered disrespectful individual might not be the best idea.
Here are a few questions you can ask yourself when looking for a mentor.
- What are their values? Do they believe in compromising happiness for success? Do they believe in a combination of happiness and wealth?
- Is there a desire to help you succeed?
- What are their beliefs?
- Are they good with answering questions?
- Are they knowledgeable in their industry and craft?
- Do you see the mentor as a friend or a colleague?
And before you approach a mentor for copywriter training, here are a few questions you can ask yourself.
- Do you have a burning desire to learn?
- Can you follow instructions?
- Can you to listen and take notes?
- Are you willing to implement your learnings?
- Are you willing to be open and honest with your strengths and weaknesses?
How Do You Find a Mentor in Copywriting?
Finding a mentor in copywriting starts by looking at their past history. On top of being ethical and seeing if their values align with yours, learning from a mentor who isn’t capable of creating convertible copy is essentially a waste of time. Imagine learning how to swim from someone who can’t swim. What do you think might happen when they say “jump in the pool”? You’ll probably struggle to stay afloat, and chances are the exact thing might happen when you try and take your mentorship into the marketplace.
Now, asking someone to be your mentor is not a walk in the park. People are very busy with their work lives and have various obligations. The best way to approach a mentor after research is to make them a deal they can’t resist. Or in other words, approaching someone with a way of adding value to their lives.
Always give first before asking for something in return. One of the ways Dan Lok was able to receive mentorship was through working for next to nothing. In return for working at Alan Jacques’ business, Dan received mentorship and guidance in the art of copywriting. He listened, implemented the knowledge, and was able to become extremely successful as a copywriter.
Finding a mentor is not something that happens by force. The right mentor always comes when you are in search of success. As a Buddha prophecy once said, “When the student is ready, the teacher will appear.” And no, this doesn’t mean sitting around all day waiting for someone to knock on your door. But it means getting out there and exploring opportunities. Eventually along your journey to success, you’ll find someone who will help you achieve new heights.
Your Mentor is Waiting
Dan Lok discovered his first chunk of success after learning the skill of copywriting from his mentor, Alan Jacques. Alan Jacques wasn’t just a mentor to him, but a friend who taught him values on top of making money. It’s a bond and special relationship that they’ll cherish forever, and it’s something that Dan Lok has been thankful for ever since he immigrated to Canada as a young 14 year old boy.
After taking Alan’s mentorship, Dan was able to take his skills to the market and become one of the greatest copywriters out there. As a matter of fact, he was able to retire at 25 years old simply because of his copywriting skills. And none of this would be possible without the assistance and guidance from his mentor.
Dan Lok has a goal to mentor and educate one million people in hopes of helping them achieve financial confidence. He has a proven track-record of writing high-converting ads, and has experienced in-depth copywriter training from one of the most proven mentors out there. From this, he has decided to pass on his wisdom to you in the spirit of achieving success as a copywriter.
Dan Lok has put together a 48-hour training for you to learn the skill of copywriting. You will learn the top 3 global trends that will wipe out 50-90% of the job market, a simple way to double your income by working less, and a powerful theory called the Windfall Income, which details a strategic method of getting one cheque from one client to pay you over $5,000.
In this on-demand training, you’ll also get to see how knowledgeable and credible Sifu Dan Lok is at the skill of copywriting. The information in this copywriter training is only the tip of the iceberg, so believe it when we say there is a lot to be learned.
Getting Signed Up
Before enrolling in the training, think about the core concepts discussed earlier in this article. Take a look at Dan Lok’s track record and explore his work as a copywriter. Check out his website and browse through his YouTube channel. Don’t be afraid to dig into his work and past projects, there’s nothing wrong with getting to know who’s teaching your classes, and making sure that person truly is an expert copywriter.
If you’re interested in seeking Dan as a mentor for copywriter training, click here to sign up for your 48 hour training session.