Are you having a hard time finding the right copywriting course to take your freelancing business to the next level? You may have heard about the High-Income Copywriter Course, but you’re still not sure if this course is the right fit for you. You’re not alone. If you’ve been growing as a freelancer and looking for courses online, then you know that there are many options to choose from. It might feel daunting to make a decision. Especially when you have to spend your money and time. It’s a big decision to make. I get it. But what if I tell you that there’s a way to know which course is the best copywriting course?
So, to help you make a smart and informative decision I have made a list of criteria the best copywriting course should meet. It’s an extensive list of 10 must-haves. As you read through, I’m sure you will see how important each element is, if you want to succeed as a freelance copywriter.
The Best Copywriting Course Should Teach You The Fundamentals
Not all freelance copywriters are equal. While it’s true that some copywriters make fantastic income working half days there are plenty of who struggle to make their ends meet. The biggest difference between them is their fundamentals.
What do I mean by fundamentals?
Fundamentals are the foundational blocks of your thinking. The way you approach freelancing and copywriting will matter a lot. This will either make you or break you as a freelance copywriter.
You see, there are a lot of courses these days that teach you certain copywriting techniques. These teachers promise that if you use what you learn you will make it rain in cash. What they forget to tell you is that techniques alone will not make you a good copywriter. Without the right fundamentals, you will have to keep on paying for new courses to get more and more new techniques. This is why in HIC we teach you from the ground up.
That means we build from the ground up. Once you have solid fundamentals you will be able to understand the whys and the hows of copywriting and persuasion. You will no longer need to rely on techniques because you will understand the principles behind them and will be able to generate countless original “techniques” yourself. To me, this kind of confidence and freedom is priceless.
The Best Copywriting Course Should Have (In)Credible Teachers
Today, with the help of the internet almost anyone can claim to be a copywriting teacher. And if they can manage to persuade you to buy their course – they are a successful copywriter. But persuading a few people here and there to buy your course is not setting the bar very high.
In my opinion (and you might agree with me on this), whenever you want to learn something well, you should aim to learn from the very best. You should learn from people who are able to write copy that persuades millions of people and brings millions of dollars in revenue. Why?
Because it is very hard if not impossible to surpass your teacher. If your teacher is just one or two steps above you, the amount of progress you can achieve learning from that teacher is fairly limited. But if you are learning from the very best, the people who are countless steps above you, then your potential to learn is much higher. This is because the very best have walked the path and can show how to take multiple steps at once. They can help you to fast track your learning straight to the top.
In the HIC program, you will be learning from Dan Lok himself. Not only that, but you will also be able to gain insight from his top copywriters that specialize in different types of copywriting. This way, you will have multiple teachers teaching you the ins and outs, covering all angles and multiple perspectives resulting in a complete and thorough learning experience. This simply cannot be matched.
The Best Copywriting Course Should Have Excellent Learning Materials
But what exactly is the learning material in a copywriting course?
It can be many things. Classes, videos, exercises, copy examples, books, and extras. Anything that can help you learn faster and become a better copywriter quicker. Having the right materials is important because materials are where you get the knowledge. But what is even more important is having the right materials in the right amounts. What do I mean by that?
You see, if you do a google search for copywriting books you will end up with a lot of them. It will take you ages to read through them all. What’s worse, some of them will contradict each other and leave you confused and even paralyzed as to how to write a persuasive copy. Perhaps you experienced this already? Because of this, HIC is designed to cut through the noise.
We selected the very best materials there are to shortcut your learning process while focusing on what will make you the most effective as a copywriter. This results in an often transformational experience where students all of a sudden find themselves writing great copy that they did not think was possible before. Would you like to experience something similar?
Don’t get me wrong, in HIC you will still be putting in the work. The difference is that you will learn the most in the shortest amount of time. Being a successful copywriter is not hard, it’s different. HIC will give you the right roadmap to get where you want to be.
The Best Copywriting Course Should Teach You What Is Relevant Right Now
Believe it or not, some great copywriters who used to make a phenomenal income back in the day are now struggling to get by. They used to have clients begging for them to put their pen to use, and now they write for peanuts. Why?
With the rise of the internet and social media, the world has changed. And so the way marketing works has changed too. People are more skeptical than ever. They have so many choices available at the touch of their fingertips. And the persuasion techniques that used to work back in the day don’t work anymore.
Old tricks of the copy trade can get your Facebook ad account banned before you know it. What worked ten years ago may not work anymore. Heck, what worked well 3 months ago on Facebook can land you in big trouble today.
This is why in the HIC program we focus on four cornerstones of modern copywriting. The types of copywriting that are quick to learn and are in demand right now. The market is starving for writers who can write these types of copy. We teach you how to navigate the ever-changing Facebook and google marketing rules so that you can be confident the copy you have just written will attract customers and not a ban on a platform.
The Best Copywriting Course Should Keep You Accountable
Accountability is very important for learning something new. Lack of accountability is the reason most online courses fail. Here’s how it usually works. You buy a course, you get access to some materials, and then you are left to go through those materials on your own, at your own leisure. Perhaps you’ve tried online courses like that?
Without accountability, it is easy to skip a day or two and lose momentum. And when you lose the momentum you don’t feel like you’re making progress. Next thing you know, you’re giving up. You feel like you wasted your time and money with little to nothing to show. This never happens to HIC students.
As soon as you join the program, you will have tasks to complete before the first class even starts. Each weekly class is a 4 hour long live class. It is recorded, but everyone attends it live. Week by week, you unlock more materials relevant to what you’ve been learning. Then, at the end of each class, you receive homework that you complete and email before the next class.
All this is done to keep you accountable and help you get the most out of the course. This way you have clear goals and actions and you can measure and track your own progress on the path to becoming a successful freelance copywriter.
The Best Copywriting Course Should Have a Community Built Around It
Learning copywriting can be lonely. Working as a freelance copywriter can be even lonelier. When you think about it, all you do is sit on your laptop. No need to commute in the morning. But also no colleagues to share your struggles and victories with either. By learning on your own you have no one to share your insights with. You have no one to ask questions, no one to crack copywriting jokes with…But what if all that could be changed?
Here in team Dan Lok, we thought hard about how we can address this drawback of remote learning (and working). And we figured it out.
When you join HIC, you are invited to an exclusive Facebook group with thousands of HIC members. Here you can ask questions, share insights and celebrate your copywriting victories with the people who get it. You are able to connect with like-minded people who have been through similar challenges and can empathize. You no longer have to do this alone. Our HIC group is extremely supportive, incredibly active, and well moderated. Best thing of all – you have lifetime access to it. HIC is for life.
The Best Copywriting Course Should Be Accessible
When I think about something being accessible, I imagine it be within my reach, wherever I am. Just because you aren’t in a big city or in an English speaking country, it doesn’t mean you shouldn’t have access to the very best copywriting teaching there is. There are many copywriting courses out there but a lot of them ask you to go to a specific location, which might be far away. Traveling cost, accommodation, food…everything quickly adds up and a course becomes very expensive for what it is.
This is why HIC is an entirely online course. It means you can take it no matter where in the world you are. As long as you have an internet connection and a computer, you can learn and become a freelance copywriter. It really is that simple. But in HIC I wanted to take accessibility a step further.
What I mean is that you can learn the way you want to learn. You have live classes where you will be able to chat with other students live as well as ask questions to the teachers, but you will also have recordings of those classes. You can watch the video or listen to the audio recordings while commuting or making dinner. This way the course fits around your life and your commitments. It’s up to you how you want to learn.
The Best Copywriting Course Should Take The Right Amount Of Time
But what is the right amount of time?
You see, when it comes to learning copywriting there are many courses that take different amounts of time to complete. There are quick ones that take you a couple of hours to go through. They are cheap and give you a quick taster of what might be like to learn copywriting. But let’s be real here – nobody can learn a new skill in a few hours. Not to the point where they can generate a consistent income from it. Even a week or two will not do. That’s just not how life works. Anything worthwhile will take some time to learn. As a billionaire Warren Buffet says:
The more you learn, the more you earn.
On the other hand, there are some expensive programs that you sign up for a year or even more. The problem with those is that they cost a lot. It is a huge commitment. It can be daunting to spend $10,000 dollars on a year-long program to learn copywriting when you maybe haven’t written anything for money in your life yet. This is because these types of courses are most often not meant for you…Those types of courses are meant for established copywriters that are already making a steady income from freelancing and can commit spending the time and all that money to improve themselves.
With all this in mind, I designed the HIC program to be right in the golden middle. It takes 7 weeks to complete. Long enough for you to develop some copywriting skills so you can go out on your own and start earning. But not so long that you have to take a loan before you can start making money off copywriting. In HIC, you earn as you learn. The weekly class and assignments, and the help of HIC community allow you to start earning even before you graduate.
The Best Copywriting Course Should Be A Bargain
What’s a bargain to you? To me, a bargain is something that has way more value than its price. So, for example, if I purchase a course for $100 dollars and the techniques I’ve learned from it make me $500 dollars – I would consider it a bargain. On the other hand, let’s say I spent $10,000 dollars on a mentorship program, but it was not really what I needed and I made only $2,000 back – I just lost $8,000 dollars, plus all the time it took to go through the program. That is not a bargain. That’s a loss.
So when it comes to HIC, I personally made sure that it’s a bargain. I designed it to give you a profit on your investment. But there is a catch…I cannot guarantee you will make a profit. That isn’t in my power. Only you can guarantee it by following through and taking consistent action. If you can commit to doing just that, then a High-Income Copywriter program is going to be a no brainer bargain for you.
The Best Copywriting Course Should Teach How To Get Clients And How To Keep Growing
Okay, so you just finished a copywriting course. Now what?
Many courses out there forget a very important part of copywriting. They teach you all the tips and tricks but when you’re done with it you are often left confused about what to do next. Then you wonder – How do I get clients? What is a good client? How can I generate reliable income?
You see, without the correct guidance, you won’t be able to apply your new skills and make money. It’s easy to get stuck. And when you get stuck without money it’s easy to fall back on things that help you survive such as 9-5 or a part-time job. Many people do just that. They fall right back in.
That’s how people give up and never really become freelance copywriters. They never change. They stay stuck in what they want desperately to get out of. But this will not be your fate. HIC program is designed to counter these problems and cut them in their root.
Firstly, as you go through the course you will learn how to learn independently. That way, you can continue to improve infinitely as a copywriter. Nothing will stop you from getting better every single day.
Secondly, you will develop a mindset and master the secrets of High-Income Copywriters. You will know exactly what clients to go for, how you want to be paid, and even how to find reliable clients you love to work with (it’s easier than you think).
Your Unfair Advantage
You see, when I was in my early 20’s and learning copywriting I faced a lot of hardships. The path to success was difficult and I often felt lost. So when I finally decided to teach copywriting as a high-income skill, I made a promise to myself to make it easier for others after me.
I decided to make it the best copywriting course there is. No corner-cutting. Everything you need is included. This course is something I would have wanted when I was starting out. And “wanted” is not a strong enough word. I would have done anything for a copywriting course like that. It would have saved me years of struggle and hardship. And I’m not alone in thinking like this. Many experienced and successful copywriters who have seen what the HIC offers agree that this is the ultimate shortcut to a freelance copywriting career.
But I’m not asking you to believe me or any of these successful copywriters. After all, only you know what’s right for you. All I’m asking of you is to make a well-informed decision. Decide for yourself if a High-Income Copywriter program is really the best copywriting course for freelancers there is. Click this link to learn more.