By now you have heard about Dan Lok’s sales training High Ticket Closer (HTC). But did you know that HTC is so much more than just the sales training?
Mainstream sales are, in fact, outdated. Today’s prospects are more informed than ever. With a quick google search, they can find out everything about your product, compare prices, and find the best deals.
They are informed but also more on the fence of buying than ever before. They have thousands of choices and want to make sure they get the best for their dollar.
That’s exactly when you as a salesperson come in. The salesperson usually makes or breaks the sale. It’s not an easy task to sell to today’s buyers. But when you are good at it you become invaluable for any business.
Well trained high ticket closers are assets for any company they work with.
Now, think about a regular salesperson. What are they usually like? I assume you are thinking about a person who is a bit too enthusiastic and pushing you to buy.
They are a bit slimy and agree with everything you say just to get you to buy. Because of it, most people don’t have a positive image of salespeople. This is why the “old-school” form of sales doesn’t work anymore. People have seen enough of it and prospects are immune to sleazy manipulation.
So, HTC is more than regular sales training. As a high ticket closer, you are never pushy. You know what today’s clients need and help them make a decision. It’s genuine and authentic.
Let’s take a deeper look at why HTC is more than just sales training below.
Sales Training Vs Mindset Training
In regular sales training, they might teach you some techniques and that’s it. HTC is fundamentally different.
The thing is, as a high ticket closer you are selling high ticket products only. The price point is anywhere between $3000 to $10.000 or maybe even more. To close deals in this price range, it’s not enough to know some techniques. You need the right mindset.
But why is mindset such a crucial factor for high ticket deals? The reason is, if you are uncomfortable with large sums of money, your buyer will notice.
Even if you try to hide it, it will show in your voice. Think about it, have you ever been on a phone call and heard the other person smiling?
You couldn’t see them, so there was no way for you to know they are smiling and yet, you felt it. It’s the same with insecurities. If you secretly think that the product is too expensive and you would never buy such an expensive thing, the emotion will transfer to your prospect.
For exactly that reason, HTC isn’t only a sales training but also a mindset training. It will teach you how to be comfortable with large sums of money.
Most of us grew up with negative associations about money and selling. Sales are one of the most important professions in the world. Everyone needs a good salesman. Still, most of us have a negative image of salespeople.
During the HTC program, you’ll learn to transform this negative image so that you can feel comfortable as a closer.
HTC Teaches You Goal Setting
The next thing you won’t find in regular sales training but will find in HTC are lessons on goal setting.
As a successful closer, you need to know why you are selling and where you are going. Setting goals and achieving them is a vital part of HTC.
It can be an actual sales goal, like closing $10.000 a month. Or, it can be more personal goals, like what you plan to do with your money. The car you want to drive or the house you want to live in.
Goal setting is a skill in itself. What you learn about it in HTC is yours forever and you can apply it to all areas in life.
How To Set Yourself Up For Success
When you take regular sales training, nobody will show you how to set yourself up for success. They don’t tell you how today’s buyer thinks. Instead, they give you outdated sales methods.Most sales methods are outdated. Click To Tweet
They also don’t help you with your mindset. What they give you are techniques but no proper instructions on how to use them. In a sense, HTC teaches you how to think about sales and closing. You’ll learn the underlying principles.
That’s also why no HTC graduate uses a script. You don’t need a script because you understood the principles and made it your own.
Salespeople all sound the same. In closing, each closer has their own style. Your personality becomes part of your closing style and makes you unique.
In the seven weeks of the HTC program, you’ll get anything you need to succeed. From the right input to enough time to practice.
HTC is not a lecture. It’s a hands-on training that requires you to be committed and see it through to the end.
This Sales Training Comes With A Confidence Training
Confidence is one of the most important traits for a closer. It ties in with your mindset.
You have to be confident enough to communicate in an authentic way. Closing is all about building a relationship with your prospect. It requires quite some confidence to open up and be honest with a stranger.
You also need the confidence to stay calm and firm, in case a prospect is giving you an objection. Not every prospect will be easy to close even if you are well trained.
HTC trains you to build up enough confidence so you can deal with any objection and you don’t have to be afraid of rejection.
Your trainers will show you how they close deals and you’ll get the chance to practice with fellow students. You’ll notice your confidence grow week by week.
Your Frame As A Closer
The next difference between closing and selling worth noting is your frame. Regular salespeople are often needy and pushing to make a sale. They have quotas to hit and are constantly stressed to get enough sales. They use psychological tricks and push you to buy.
As a high ticket closer, your frame is completely different. You never have to push a project. Instead, you are non-attached. If this person isn’t the right fit and doesn’t want to buy it’s okay. The next prospect is already waiting.
Closing is a carefully measured balance between caring for the prospect and not being needy. You want to help your prospect make the best decision for them.
But when you’re closing, you are also qualifying your clients. Are they really the right fit for what you are selling? Are they committed? Will they be happy with their decision?
As you can see, the frame of a closer is to be on eye level with your buyer. No manipulative techniques, no hidden agenda. You actually care about them.
Selling Vs Listening
Regular salespeople talk too much. They normally bombard the prospect with info and they have a habit of talking way too fast.
As a high ticket closer, you shift from talking to listening. In a great sales call, the prospect does 80% of the talking.
Why do you want the prospect to talk so much? Because you want to understand their situation and find out what they need.
You also use your questions to guide the prospect until they make their own decision. It’s not a rare occurrence that a prospect says “thank you” at the end of the conversation.
They feel understood, enjoy the purchase, and are thankful to you. That’s why closing is a noble skill. It’s completely different from your usual used car salesman.
Closing Skills Are Communication Skills
Let’s put it this way. In HTC you don’t learn how to sell. You learn how to effectively communicate.
This form of communication can be used in a sales call. But our students often notice that they also communicate more effectively with their partners, their children, or their boss.
Effective communication is truly a skill that all millionaires have in common. It makes HTC completely different from any regular sales training.
Pushing a prospect so much until they finally buy- that isn’t communication. Yet, that is what you’d learn in most sales trainings.
But why does HTC make you a better communicator? One aspect is your increased confidence and your new mindset. The other part is that you are a better listener and gain insights about what people are motivated by.
Closing involves a lot of knowledge about human psychology. You learn how to focus on another person and their wishes while staying in your frame.
You Are Less Like A Salesperson And More Like A Doctor
We offer this change of perspective to all HTC students. When you take sales training you see yourself as a salesperson. But that means you go into the conversation with the idea of “I have to sell.”
As a high ticket closer, you aren’t a salesperson in the regular sense. You are much more like a doctor who is listening to a patent.
Think about it. Is a doctor needy? Would anybody doubt the diagnosis of a doctor?
Usually, people believe what doctors say. We have a positive image towards them and maybe even admire them.
A doctor is non-attached to his patients. He goes in, finds out what they need, and gives them a prescription.
This metaphor works so well because it allows you to shift from a slimy salesperson to a professional doctor helping patients.
If you embody that, you’ll be more trustworthy and have a natural authority. No other sales training offers such a switch of perspective.
Learn To Play With Resistance
As a salesperson, you will face objections. No matter how great your offer is, some prospects will think it’s too expensive.
But what does “too expensive” actually mean? It means, your prospect doesn’t see the full value of what you sell. So, when you get objections like that, sometimes all it takes is to show them the value.
Objections can also come from another reason. That reason being that your prospect doesn’t fully believe in themself.
They think your product is great but in the back of their minds they think “will this work for me?”
As a high ticket closer, you are very perspective to any signal the client gives you. After a few hours of practice, you’ll be able to find out why a prospect has certain objections.
Is it a question of value or a question of self-esteem? You’ll be able to handle both – in an elegant way.
How are regular sales training approaching this? Well usually, they teach you when you get resistance, just push more. Just get the client to say yes somehow.
There are several problems with this approach. You won’t feel good about the sale. The prospect won’t feel good about the purchase and probably never buy from you again or ask for a refund.
It’s not ethical and makes your life so much harder than necessary.
If you care about your prospect instead and understand where they are coming from, you’ll have an easy time guiding them. You understand where the resistance is coming from and play with it by asking the right questions.
HTC Don’t Sell, They Persuade
As you understand by now, HTC is about caring and understanding the prospect. It’s about talking less and guiding them with questions. It’s about human psychology.
You never force yourself on your prospects. Rather, you understand what moves them and push the right buttons at the right time.
So in a sense, high ticket closing isn’t about selling, it’s about positive influence and persuasion.
Where regular sales methods tend to be manipulative, closing is inspiring and influential. It’s about offering the prospect a different perspective or a different solution to an old problem.
Closing means to offer your prospects a different solution to their problems.
Persuasion isn’t possible without understanding human psychology and behavior. That’s why you have to learn and hone your skills if you want to be a refined closer.
The High Ticket Closer Community
This is a completely different reason why HTC is so different from regular sales, but we think it’s worth mentioning it.
HTC thrives from it’s a strong and welcoming community.
When you take regular sales training, it’s easy to feel alone. You have nobody to exchange with and no one to keep you accountable. It’s very easy to fall off the grid and never finish the training.
The HTC community is one of the strongest and most welcoming communities you’ll find. They support and challenge each other. They learn and train together.
It’s not uncommon that students tell us that the HTC community is one of the reasons why the program was so successful for them.
We encourage teamwork and learning from each other. Graduates support new students. Everyone is having fun together while mastering their skill.
Sales VS Closings
HTC isn’t like regular sales training because closing and sales aren’t the same.
High ticket closing creates a whole new image for salespeople and their profession. A positive image that you can be happy with.
Closing is a noble art. You can start getting results after a few weeks, yet it takes years to master it.
As a high ticket closer, you get paid on a commission basis. All you need to do is find a business with a product you resonate with. Get in contact with them and close deals for them.
You are doing that 1% at the end of the sales cycle that most people can’t do. You are a true asset for any business as you bring in more money and they only pay you if you are closing.
What’s more, you don’t have to work to meet crazy quotas or endure any pressure like most salespeople would. All you need to is focus on your results and hone your skill.
Discover The HTC 4-Days Training Series
Maybe you are a sales professional, looking to improve your current skills? Or maybe you are completely new to sales and closing but looking for ways to make a nice side income?
You might be thinking that HTC would be interesting for you? But maybe you are also a bit reluctant.
Right now, we are facing an economic crisis. Should you really invest in HTC now?
The thing is, now is actually the perfect time to learn high ticket closing. HTC is a high-income skill that is recession-proof and pandemic proof.
You can do this from home. All you need is the internet and a telephone.
What’s more, businesses need good salespeople more than ever. In good times a business wants sales. In bad times a business needs sales. So, you’ll be in demand.
We are offering a four-day training series where you’ll get deeper insights into what HTC is all about. See with your own eyes why HTC is more than just sales training. Check out the details of the four-day series here.