I said I’d do a newsletter on Personal Branding, so here it is.
This newsletter follows on from the previous one where I talked about your Unique Selling Proposition, marketing message, and your positioning.
Before we get into the strategies of how to build your personal brand, let’s define what personal branding is.
In simple terms, your personal brand is your reputation.
It’s how you want to be perceived by your marketplace.
It’s very important, but only a tiny percentage of business owners know how to build their personal brand intentionally.
When people hear Dan Lok, I want them to think ‘high ticket’, ‘prestige’, ‘luxury’, ‘helps experts and service-based business owners reach 7 and 8 figures in revenue, and much more.
Once you identify what you want people to think, your next step is to get this message across to your marketplace, through branding and marketing.
Now, I have an entire playlist on YouTube with around 20 videos on personal branding…
But today, you’ll get the videos I believe carry the most important, and of course you’re welcome to watch the rest and do further research.
How To Tell The Difference Between Marketing, Branding, and Sales
Most entrepreneurs I meet don’t know the difference between sales, marketing, and branding…
Because everything affects your personal brand.
From the way you walk, talk, how you deal with clients, your skills, your online presence etc.
This is why you must be very deliberate about your personal brand.
Because, if you leave it to chance, the likelihood is your brand and reputation won’t turn out exactly how you want it.
Your behavior must be consistent and congruent with what you want to be known for.
I am very intentional with the content I put out, which is why I’m known for certain things.
5 Key Elements of and Effective Personal Brand
To build an effective personal brand, you must have 5 key elements in place.
- Your back story
- What you stand for (beliefs and values)
- Your super powers (your skills and talents)
- Your parables (short stories)
- Your secret language
As you can see, each of these must be carefully thought out, which is why you can’t leave your personal brand to chance.
And in just a moment, you’ll gain actionable steps you can take to help you get clear on and build some of these out.
How To Create Your Personal Brand Story
Like any good story, your brand story must have a compelling character.
Naturally you want your character to be relatable to your audience.
Imagine trying to sell a product or service that comes naturally to you.
You wouldn’t know the pains your market is going through.
Versus, if you’ve struggled your entire life with a certain health problem for example, and you tried countless products and none of them work…
Until one day you stumbled onto a very different and counter-intuitive product that completely changed your life.
Your audience can relate to that.
How to Create Your Secret Language
Having a secret language is one of the most powerful things you can do for your personal brand.
Think of any group you’ve ever been a member of.
More than likely you had certain abbreviations or acronyms you used with the other members only you knew the meaning of.
You may also have had inside jokes only people inside the group would get.
That’s what I’m talking about.
I like to do what I call “Create your own technology”.
I used this method for my book F.U. Money…
How to Build Personal Brand Authority
No matter where you are in your career, if these strategies are new to you, you’ll need to make a few changes if you want your personal brand to be effective.
This means, you’ll need to build personal brand authority.
One of the most powerful ways of doing this is with your tagline.
When I first started out as a copywriter my tagline was “The Whiz Kid of Copywriting”.
I was young and I didn’t want it to hold me back, so I made it obvious and used it to my advantage.
If you look throughout history, you’ll see entrepreneurs, movie stars, musicians and more who used similar taglines after their name.
How to Grow Your Personal Brand and Business Through Specialization
As you’re in the coaching/consulting space and in a specific niche…
This helps you build and grow your personal brand, just by the fact you specialize in one thing.
It gives you the power of authority, so when you’re on a closing call, your prospect can see you’re the ideal person to work to solve their problem.
It always pays to niche down and serve a specific type of person.
Sometimes as a coach/consultant, you’ll solve a specific problem, but your target market can still be broad.
In conclusion, it would pay you dividends to go through the 5 elements of an effective personal brand, and work one at a time.
This will give you a deliberate and powerful personal brand you can use to generate more revenue with higher profit margins.
To your success
P.S. – Even if your personal brand is on point, you’ll find it difficult to sell your products and services without an irresistible offer.
That’s why we run High Ticket Mastery™, a 3-day business immersive where I show you how to create an irresistible high ticket offer… attract an abundance of high ticket leads on autopilot without ads… and sell your offer without feeling pushy or inauthentic even if you hate selling.