If you’ve been following me for a while, you’ll know that I love doing live events…
And after many years of doing very few live events…
In 2022 I did a tonne of live events, and this while I’ve scaled back a little this year, live/virutal events are still something we do every few months.
Events are a great way for you to give your audience HUGE value upfront.
And of course they’re also a way to upsell them on your high ticket offers.
So, in this week’s newsletter you’ll discover how to fill your event, how to keep attendees engaged, and different strategies to make big money with live events.
Let’s get started.
How To Fill An Event
As a coach, consultant, trainer, or expert, whether it’s small, medium, or large…
You most likely have some type of audience.
And if you don’t, now is a great time to start building one.
Because your content builds a relationship with new prospects on autopilot, and it’s scalable.
Now, even if you don’t have a big audience right now, you can still fill your event with paid ads.
And in this video you’ll discover game changing strategies to fill your event even if you don’t have a referral network or loyal following.
How To Increase Attendee Participation
Getting people to the event is your first hurdle, but getting them to participate is another hurdle altogether.
Have you ever been to a boring event?
I have, and if you’re not engaging your audience, you’re leaving A LOT of money on the table.
People will never invest more money with someone who does excite, motivate, and engage them.
In our business, we’ve generated tens of millions of dollars with events, and over the years we learned a thing or two about audience engagement.
So, here are 3 ways you can increase audience engagement.
- Demand engagement
- Reward engagement
- Maintain high energy levels
I highly recommend you watch the video if you want to improve engagement at your live events and improve your revenue.
How To Ensure Your Audience Gets The Most Out Of Your Event
A lot of people go to events and learn nothing.
Sure they may take a lot of notes, but they usually end up on the shelf and they gain nothing from the event.
So, in order for your audience to walk away from your event with a truly valuable experience, I recommend you instruct them to do 3 things.
On the first day, before you begin teaching, let them know they should be wearing 2 hats.
- A “connector’s” hat: Events are a great place to expand their network.
They should have an idea of the type of people they want to meet they can add value to and help them move their business forward.
- A “student’s” hat: Rather than coming to the event and taking notes on everything, they should be looking for 10-12 big ideas they can implement.
They should aim to implement those ideas within 30 days.
If they don’t implement them in the next month, they never will.
If you let them know how to get the most out of your event, they are more likely to invest in your high ticket programs after getting so much value.
How To Make BIG Money With Live Events
As you’ve already seen…
There’s a lot that goes into the event.
In the first video I linked above, there were some strategies to ensure people actually turn up.
But I’d like to take that a step further in a moment.
Because at every event, there is a Before, During, and After.
Your focus before the event is to get as many people to turn up as possible.
You’d be surprised, even though people pay for something, they may not attend.
And if the event is free, there’s an even bigger chance they won’t attend.
- Why the quality of your attendees is far more important than the quantity…
- The BIGGEST mistake most people make when running events…
- How to create anticipation in your attendees to make sure they attend…
- What to do before, during, and after the event…
- How to repurpose your event to make more money…
- And much, much more!
I’ve packed a lot into this quick 10 minute video, and this is the exact formula I’ve followed to generate tens of millions of dollars with events, so get ready to take notes.
A Follow Up Strategy So Powerful It’s Not Even Fair
I’ve got one more video for you my friend.
What you’re about to see was shot at an exclusive and private dinner with my Dragon 100™ clients.
It’s rare that I share something from the VIP vault…
But I feel this event strategy has the power to greatly increase the number of clients you sign at your events.
And the best part?
It gives you one action to take before and after the event, but it’s so simple, and that’s why it works.
Done right, events can bring you a huge ROI in your business.
I hope this newsletter has given you enough strategies to take away and implement in your next event.
Until next time… go high ticket,
P.S. – If you want to see how to run a successful live virtual event where I practice what I preach and implement what you’ve learned in this newsletter…
Then you won’t want to miss our next S.M.A.R.T. Challenge™.
At the challenge, not only will you experience everything I’ve mentioned above…
You’ll also get the exact business playbook I’ve used to generate over $100 million in just a few short years.
The strategies you’ll discover will help you SCALE, SYSTEMISE, and SUSTAIN your business through any economic climate.
So, don’t wait another second…