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high-ticket closing

Get The Best Out Of Your Sales Team

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Your closers are part of one of the most important teams in your business…

And over the years, I’ve built sales teams of all sizes, including up to well over 100 closers.

I’ve tested many ways to train them, incentivize them, and help them perform to their fullest potential.

Some things worked, while others didn’t.

So, in this week’s newsletter, you’ll get a comprehensive list of things you must do if you want a closing team of top producers.

So, grab a notepad and a pen and get ready to make good notes…

Because this newsletter will be one of the most important things you read if you want to take your business to brand-new heights.

Why Your Sales Team Must Be Coachable

Before you hire any new closer, you must first find out if they’re coachable.

The way to do this is to roleplay with them and give them feedback.

If they take the feedback well and without ego, you know they’re coachable.

Next, you want to roleplay again to see if they can take the feedback onboard.

This will show they can implement feedback fast, which is exactly the type of person you need on your team.

Why Your Prospects Are More Important Than Your Product

The old way of sales is DEAD my friend.

Gone are the days of talking AT your prospect and selling the features and benefits.

In today’s market, your prospect is most important, and in fact, they always were, it’s just taken people this long to figure it out.

Every closer on your team must know your prospects inside out.

They must know their pains, problems, roadblocks, goals, fears, aspirations, etc.

Outside of that, they must have the product knowledge to know if you have a good solution to their problem.

You’d be surprised how many business owners don’t have a customer avatar document.

You should already have a detailed customer avatar to give new team members, especially in sales and marketing.

If you want to know how to create a customer avatar in 5 simple steps then click here >>

How To Set Them Up For Success

A lot of business owners don’t have a solid onboarding process.

They don’t set expectations well enough (more on this later)…

And they don’t give them the right materials to study.

So, here are 5 things that will help onboard your closers:

  1. Show them how to set sales appointments

    This should be done live either by you, your sales manager, or your top closer or appointment setter.
  2. Show them how to close deals live

    This should be done live either by you, your sales manager, or your top closer.
  3. Give them successful sales calls to listen to

    Find the best sales calls you can, and give them to your closers to listen to on repeat.
  4. Get them to roleplay amongst themselves daily

    If you have a physical office, you can create an objection game, so whenever your closers walk past each other they throw objections at each other and have to answer them on the spot.

    If you have a virtual office, then get them to set aside some time each morning for roleplay.
  5. Create an environment with tools that can train them when you can’t

    Recommend the best sales books… give them access to sales trainings you’ve invested in.

    Set up their environment in such a way that you’re not needed every time you want to train them.

    As the CEO you don’t have time to train your team every day, like I’m doing here >>

But you should train them periodically or find someone capable to do it.

What Expectations Should You Set Before They Start Work?

You’ll want to let them know their KPIs based on performance and behaviors.

Performance KPIs will obviously be the number of sales, but behavioral KPIs will be things like…

Clearing their pipeline every day… never being late for sales meetings… following up with prospects every 90 days or so, etc.

If they dip below their KPIs for two weeks or don’t meet your minimum expectations, they’ll need more training.

Hold them accountable to your expectations and their KPIs by firing them if they’re not met after a further two weeks.

Make sure you fire the bottom 25% of your closing team every quarter as well.

This keeps everyone on their toes and ensures you have the best producers on your team.

Why You Must Have a Leaderboard

You’ll want to set up two leaderboards either in your office or somewhere your team can see them daily in a virtual setting.

Have one leaderboard for sales results, and another for the daily tasks/behaviors I mentioned earlier.

Because it’s the behaviors that create results for them and your company at the end of the day.

Why You Must Create A Solid Compensation Plan

Your compensation plan must incentivize your closers.

We use a combination of a few different commission structures, depending on price point and profit margin.

Every new closer starts in my company as a setter, regardless of their experience.

They earn a percentage of sales for appointments they set.

After they’ve proven themselves by getting a predetermined number of sales, they then move to a closing position.

In this position, they get a base plus commissions, and we also work out a bonus structure that works similarly to the tiered commission structure.

Providing your closers with a base removes neediness and desperation.

The last thing I want in my team is a closer who is in survival mode because this causes most people to act on emotions and irrationally in a sales conversation.

How To Reward Your Top Closers

If you like, you can also reward your top closers with gifts.

The size of the gift isn’t as important as the fact that you’re giving them something for performing well.

It can be as small as a $20-$50 gift card.

Then, as you grow you can increase the size of the gifts.

In closing…

Training your closers, setting expectations, and rewarding them for good performance is key to building a successful closing team.

Until next time… go high ticket,

Dan Lok

P.S. – If you want to take your business to new heights this year, I invite you to attend the next S.M.A.R.T. Challenge™.

It’s our 3-day business immersive where you’ll get a sneak peek into my $100 million business playbook.

Get to surround yourself with hundreds of high-level coaches, consultants, and experts.

Get the proven strategies to SCALE, SYSTEMIZE, and SUSTAIN your business in ANY economic climate and much more.

Click here for the full scoop and to save your seat while you still can >>

We go live soon, so time is running out.

Happy Employees = High Profit?

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We’ve all heard the phrases “the customer is always right” and “it all starts with your customer”…

But is that really true?

My friend and CEO of 1-800-GOT-JUNK? Brian Scudamore disagrees.

He believes that no company grows sustainably without first taking care of its people.

When you take care of your people, they’ll take care of your customers, and your customers take care of your brand, reputation, revenue, and profits.

So, in this week’s newsletter, you’ll discover how to hire the right people and create a happy work environment, and a winning culture so your employees are taken care of.

This will in turn bring you higher profits and a much healthier business in more ways than one.

Before we get started, you may like to check out this snippet of an interview I did with Brian at the Dragon Summit™ last year…

Where he talks about the importance of finding the right person not just for your business but for you as well, and much more >>

Why Happy Employees Make All The Difference

The results are in, and studies show that happy employees mean lower employee turnover and higher revenues for the company they work for.

Here’s the thing, it’s a myth that more money is what makes an employee happy.

Sure, everyone wants more money, but if an employee’s job lacks responsibility and trust…

Or they feel like they’re being treated unfairly, or they feel like the things they say are overlooked or seen as unimportant, then this affects their job happiness.

How To Hire The Right People

Depending on the size of your business, hiring the wrong people can and will cost you hundreds of thousands or even millions of dollars over time.

Likewise, hiring the right people will save and make you millions of dollars.

My hiring strategies are quite unconventional.

Most people hire based on someone’s resume, whereas I’ve not read many resumes at all.

In fact, all my team members were hired based on their attitude, and we trained them on the job.

Many of them started in one position, but ended up in a completely different position, as I like to promote from within.

If you’d like some of my best tips and strategies for hiring the right people, then click here to watch this video >> 

How To Build a Winning Team

An average leader only takes the relationship with employees 1 or 2 layers deep.

As a result, the employees won’t stay loyal to them.

So, if you want to be the kind of person your employees will stay loyal to and do anything for, you must connect with them on the deepest level possible.

Now, depending on the size of your business this could be challenging, but still doable.

In this video, Gary Vee shares his method for getting to know and building a strong relationship with your employees >>

The method he shares is simple, yet effective, so set aside some time to implement this, and you’ll reap the rewards for years to come.

How To Create a Winning Culture

You may have heard the saying “no one man is more important than the mission”.

As the CEO of your company, you’ll have to make many tough decisions.

Some of which may be to fire people who don’t fit the culture even if they’re phenomenal at their job.

So how do you create a winning culture?

You first need to identify what your company’s core values are.

At Team Dan Lok, our core values are:

  1. Loyalty
  2. Harmony
  3. Extreme Ownership
  4. High Performance
  5. Constant Improvement

You’ll notice ‘Harmony’ is one of our core values, and that fits in with my previous statement of firing people who don’t fit, even if they exhibit ‘High Performance’.

So what would you like your company’s core values to be?

You could model some of ours and add a few of your own.

But you must first get clear on these, so you know if your employees are a culture fit or not.

How to Be a Better Manager

People ask me all the time, “Dan, how can I best manage my team?”

I used to be a micromanager, and what I realized is, not only does micromanaging waste everyone’s time…

But, I discovered people can’t be managed.

It’s much better for you to create a system for your employees, and your employees will manage themselves.

This makes your job as a leader much easier because your job is to coach and guide your team to success.

Not only are systems important for your employees, but they are essential if you want to scale.

Why?

Because you can’t scale if more of your time is being taken up every time you hit a new revenue level.

In this video, I discuss more reasons why you need systems to scale, and why you NEVER want to be the smartest person in your company >>

How to Become a Better Leader

Leadership is a learnable skill, and there are many ways you could become a better leader.

First, you must know what you need to work on…

And this could be challenging, but whenever a problem arises with an employee, think about how your leadership has played a part in that problem.

Then brainstorm ways this problem could have been avoided if different actions were taken.

But if you’d like to know the 10 skills every good leader should have, then click here >>

To summarize this newsletter, if you take care of your employees, they will take care of your customers/clients.

It’s really that simple, but there’s a lot that goes into it, as you’ve just seen.

Until next time, go high ticket,

Dan Lok

P.S. – As I mentioned earlier, systems are vital to your business.

As luck would have it, we’re running our next S.M.A.R.T. Challenge™ on April 19-21.

This is my 3-day business immersive where you’ll gain the secrets and strategies I and my clients use to SCALE, SYSTEMIZE, and SUSTAIN our businesses through any economic climate.

I’ve used these exact strategies to generate over $100 million in my coaching/consulting business, and now I’m handing them to you on a silver platter.

We only run the challenge a few times per year, so don’t miss your chance to borrow my high ticket business playbook and make 2023 your best year yet >>

Want To Start A YouTube Channel?

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I started my YouTube channel over 8 years ago, …

And believe it or not, it took me many years to finally become comfortable in front of the camera.

I know you see my videos now, and I look very natural, but you should have seen all the bloopers we’ve recorded over the years.

Here’s a vlog video from 7 years ago about the time I saw Star Wars, so you can see what I was like >>

Being comfortable on camera is very much like my public speaking journey.

I’ve recorded so many videos now that I don’t even think about it anymore, but it took many years to get there.

So, in this week’s newsletter, you’re going to get some of my best tips for starting and growing a YouTube channel.

I believe that everyone has a story… a message, and value to offer the right audience.

I’ve tried many different types of content on my channel, some have been highly successful, while others have failed badly.

The main thing is I kept going and figured out what works best for my audience.

How To Find The Best Niche

If you search this on YouTube, you’ll get a tonne of videos telling you what the best niches are.

I chose business because that’s what I do every day.

So many people get confused about what niche to get into.

The truth is, the best niche for you is YOU.

What skills do you have?

What unique talents do you have?

Are you interested in learning something new and documenting your journey?

Many YouTubers will tell you that it took a lot of testing before they found something that worked for them.

But all it requires is a little self-knowledge and the commitment to a niche that interests you and that you know you’d be good at.

Why You Don’t Need An Expensive Camera 

I know what you could be thinking…

“I need to buy a really good camera to make high-quality YouTube videos.”

Believe it or not, that is a huge MYTH.

What’s more important than the camera you use are the settings of your camera and the lighting in your video.

You could have the most expensive camera, but if the lighting is bad and you’re using the wrong settings, your video will look terrible.

Sound is also very important, so make sure you have a lapel mic rather than using the microphone on your phone or camera.

And just to prove you can use your smartphone to make high-quality videos, here’s one I made with my iPhone >>

Why Consistency Beats Intensity Every Time

When you first start your channel, it’s wise to decide what you can commit to every week.

At the very least, you should aim for one video per week, and it will pay you to be consistent rather than intense with your content creation.

Here’s what I mean.

It’s far better for you to produce one video per week than to come out guns blazing and produce 3-4 videos per week…

Only to burn yourself out and stop creating videos after a few months.

YouTube is a long game.

Sure some videos can go viral, but even then your audience wants to see more content from you long term.

So, make sure you can stay consistent with your content creation schedule.

3 Secrets For Growing Your Channel

There are many ways to grow a YouTube channel, but today, you’ll get 3 of my best secrets to take your channel to the moon.

Now, my results aren’t typical, but I’m certain if you use these 3 things and others you find on your journey, you’ll see some great results.

  • Use Time-tested Marketing Principles

    If you look at my channel, you’ll see video titles like “The One Thing That Builds A Big Company”, “3 Psychological Triggers To Make People Buy From You”, “How To Get Better Clients In 10% Of The Time”.

    I use the skill of copywriting to capture people’s attention and get them intrigued to watch the video.

    This is why your niche is important.

    Because when you know the people who will watch your videos on the deepest level, you’ll know what titles they’ll find interesting and will click.

 

  • Create Searchable Content

    YouTube is more than just a video platform, it’s a search engine.

    You can find almost anything you want.

    But there are some things that people search for more than others.

    Your job as a content creator is to create videos that the viewers want to see, not only the content you want to make.

    The reason why YouTube being a search engine is important is that the more you use specific keywords for your niche to create searchable videos, the easier people will can find your content and become fans.

 

  • Have Eye-catching Thumbnails

    If you think about it, your thumbnail and your title are the things that will get people to watch your video.

    You could create the best video, with amazing editing, and sound, and one that compels people to watch until the end…

    But all that will be for nothing, if the thumbnail isn’t eye-catching enough to get people to watch.


I shot a video where I share a few extra secrets I haven’t spoken about in this newsletter for growing your channel from 0 subscribers and 0 views.

I highly recommend you check it out, as I also share a good script you can use for your welcome video >>

In closing…

Have fun with your channel, and use some of the tips I’ve shared in this newsletter and I’m sure you’ll see some good results over time.

To your YouTube success,

Dan Lok

P.S. – If you’d like my help building your channel and taking your income to new heights, click here to check out my training Tube Follower Secrets >>

Inside you’ll discover:

How to model my techniques to add 3+ million subscribers to your YouTube channel in record time…

  • How to create killer content that captivates your audience…
  • How to monetize your YouTube channel even if you’re clueless about marketing on YouTube right now…
  • And so much more!

Unsure How To Pay Your Closers?

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If you’re unsure of the best way to pay your sales team, then you’re in for a treat…

Because in this week’s newsletter, you’ll discover many ways to structure your team’s commissions…

You’ll also discover what I believe are the best ways to compensate them…

I’ll give you a sneak peek into how I pay my closers and why I’ve chosen this method…

And you’ll also get my simple but powerful method for removing complacency and keeping your closers on their toes.

Let’s get started…

3 Goals Of Your Commission Structure

When structuring commissions for your team, you should have 3 goals in mind.

  • Increase closer motivation…
  • Boost sales and productivity…
  • Reduce staff turnover…

With those in mind, let’s dive into some common commission structures.

3 Of The Most Common Commission Structures

Believe it or not, there are at least 10 different ways you could structure your team’s commissions.

But today, we’ll cover just 3 and I’ll give you a link so you can gain insight into the other 7.

  • 100% Commission

This is beneficial for both the company and the closer.

Why?
Because the company doesn’t pay the closer a salary, they can offer a higher commission rate.

The closer will feel like they are in complete control of their income.

There is no limit to how much the closer can make.

This is a great way for the closer to gauge their performance.

But, one of the biggest problems with this model is it can cause neediness and/or desperation, as they only “eat what they kill”.

Furthermore, closers could resort to unethical sales techniques in order to make sales in the event of a quiet sales period.

Another problem with this model is it can cause a high turnover rate, if closers don’t perform or are unhappy with their income.

  • Base Salary + Commission

Here you’ll provide an hourly rate or monthly income and you’ll also pay your closers for each sale they make.

You’re invested in the closer, and you both carry certain levels of responsibility.

The base should not be so high that the closer can get complacent and lazy…

But it also shouldn’t be so low that if they run into challenges they can’t survive without making sales.

This model still rewards high performance, and as you control the number of hours the closer works, you can still predict fixed salary expenses.

Any extra outlay is of course connected to sales made.

  • Tiered Commission

If you want a good way to motivate your team to close more sales, a tiered commission structure may work well for you.

With this type of structure, your closers will earn a higher commission when they hit certain milestones.

For example: If they close anything under $20,000 they may get 5%.

Anything over $20,000 but under $50,000 may see them receive 8%, and so on.

It’s up to you how far you want the tiered commission to continue and what percentage you award them each time they hit a new tier.

This helps motivate them to continue closing sales even after they’ve hit their monthly targets, as they’ll receive greater compensation.

Click here to discover 7 other commission structures you could potentially install into your business >>

How I Pay My Sales Team

In our business, we use a combination of a few different commission structures.

Regardless of experience, every new closer starts as an appointment setter.

They earn a percentage (dependent on the price point and margin of the offer) of sales for appointments they set.

After they’ve proven themselves by getting a predetermined number of sales, they then move to a closing position.

In this position, they get a base plus commissions, and we also work out a bonus structure similar to the tiered commission structure.

As I mentioned earlier, providing your closers with a base removes neediness and desperation.

The last thing I want in my team is a closer who is in survival mode…

As this causes most people to act irrationally and emotionally in a sales conversation.

How To Keep Your Closers On Their Toes

One huge challenge you’ll face no matter how well your sales team performs is people becoming complacent.

It’s very common for people to get too comfortable and even lazy at times.

So, in order to get around this, and to ensure you always have the highest performers on your team, here’s what I do.

Every quarter, I cut the bottom performers.

It’s up to you how many or what percentage of people you cut each time, but if you have 4 or 5 people on your team, you may like to cut the bottom person.

I think 20-25% is a good portion to cut, depending on the size of your team.

How to Turn Your Sales Team Into A Force To Be Reckoned With

If you want your team to perform to the best of their ability, you have two choices, [Name].

Either you can assume they’ll train themselves and upgrade their skills on their own dime…

OR

You can get on the front foot and provide them high-level training vital to their success.

Now, I’m in a unique position where my team has access to the hundreds of hours of sales training I’ve created.

In fact, in order to get a position on my team, each closer must have taken my High Ticket Closer Certification™. 

This proves to me they’re serious and they understand my sales methodologies.

But if you’re not at the level where you’ve created sales training, or perhaps you’d like to bring in some outside training…

Then I invite you to check out the Dan Lok Closing Collection >>

This collection compiles 6 of my most effective sales trainings, including:

How To Sell High Ticket Consulting Programs And Services… The Perfect Closing Script… Objection Handling Secrets… Persuasion Secrets… Prospecting Secrets… and Negotiation Secrets.

By the time your team has been through these programs, their closing skills will be like night and day from where they are now.

And the best part, each program works out to roughly $66 each.

In my opinion, it’s a complete steal for the potential value you could receive if your team implements the teachings. 

And if perhaps the collection is outside your budget, there are other trainings you can invest in individually if you wish.

Here’s the link to check out the rest of my sales trainings >>

To your success,

Dan Lok

P.S. – If you want your sales team to have complete confidence when speaking with prospects…

One of the best ways to achieve this is by having an irresistible high ticket offer.

And if you want my help to create an irresistible high ticket offer in just 3-days, then click here for the full story >> 

Speak For Free And Get Paid?

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Many years ago when I first got started as a speaker…

I had people tell me things like…

“You’ve got to do free gigs for a few years, and build your reputation before you make big money as a speaker.”

And it’s true.

If you think of any famous speaker, they have a great reputation.

They’re well known, and they’re paid hundreds of thousands for a keynote speech.

But if you know me, you’ll know there was no way I was going to speak for free.

If I’m going to practice a 90 min speech and put in countless hours to make it as good as possible…

Then I want to be compensated for my time.

But I was a “nobody” at the time, so there was no way anyone would pay to see me speak.

That’s when I discovered the “speak for free” model, where you speak for free at a big event, and sell your products and services.

With this model, you give 50% of your earnings to the event organizer, but if you’re good enough, you can make 50k or 100K per speech or more.

Since starting as a speaker in my 20s, I’ve generated hundreds of millions of dollars in my career, and a big portion of that is because of my speaking skills.

The good thing is, when you’re a good platform closer, event organizers will jump at the chance to have you speak at their events, because you’ll help them recoup their event costs.

So, in this week’s newsletter, you’ll get actionable tips and strategies for building powerful and captivating public speaking and platform closing skills…

So the next time you’re speaking in front of an audience, you can capitalize on this opportunity, get more clients, and make more money at the same time.

Now, before we get started, I recommend you watch my TedX talk on the self-image >>

So you can refresh your mind on what a professional speaker looks and sounds like.

All done?

Great, let’s get started.

Why Your Sub-Communications Are VITAL On Stage

I’m almost certain you’ve heard your words are only 7% of everything you’re saying.

The other 93% is made up of body language (55%) and vocal tonality (38%).

When you’re closing on the phone and your prospect can’t see you, your vocal tone becomes 93% of what you’re saying.

But on stage you’ve got your body language to master as well.

So, what better way to learn effective body language tips than from a world public speaking champion >>

Next is vocal tonality, so here are…

5 Different Ways To Use Your Voice

There are countless different vocal tonalities you can use in conversation.

I’m sure you’re already aware of many of them…

And here are just a few…

Authoritative, caring, cheerful, coarse, conservative, conversational, casual, and dry.

When you’re closing on stage, you want to use authoritative, conversational, certain and confident vocal tones, and any others you feel will aid your presentation.

To illustrate just how important vocal tone is, click here to watch me demonstrate 5 different tonalities with my good friend Peng Joon >>

This video will help you with your sales calls as well, so it’s definitely worth your time.

How To Speak With Confidence

As I mentioned before, speaking with confidence is KEY in all public speeches, and it’s even more important when you’re selling from the stage.

The problem is we’ve learned unconscious habits throughout our life that we must train if we want to captivate people when we’re on stage.

This next tip follows on from the previous tip on vocal tonality.

If you want a quick way of sounding more certain and confident, don’t make a statement and sound like you’re asking a question.

Rather than attempt to explain how to do it here, this video provides a great explanation >>

When you watch the video above, you’ll also get 2 more tips for speaking with confidence which will greatly improve your presentations.

How To Captivate Your Audience

If you look at all the great speakers, you’ll see they all have a few things in common.

1. They’re givers not takers

Even though you’re selling something, whether it be an idea, or a product or service, you’re always giving.

You’re giving them a new perspective.

You’re giving them permission to take action on their dreams.

You’re giving them the opportunity of a better life, amongst other things.

Never forget this.

The audience will be completely captivated by your presentation if you’re adding value to their lives.

2. They’re authentic

Stand for something, believe in it 100%, and don’t be afraid to speak your mind.

There’s something very appealing about a genuine person…

As we can smell inauthenticity a mile away.

3. They’re great storytellers

As they say, “facts tell, but stories sell.”

Never make a point without telling a story and never tell a story without making a point.

Hone your storytelling skills and you’ll watch your income skyrocket over time.

This will help you in many other areas of your business, especially marketing and sales.

Secrets To Selling From The Stage

So let’s pretend you can do all of what I’ve mentioned so far.

What’s the next step?

How do you actually structure your presentation to sell from the stage?

Good question, and one that can’t be explained in one newsletter, let alone the rest of this one.

With that said, I don’t want to leave you empty handed.

So, in the next two videos, you’ll discover powerful tips for stage selling.

As usual, there are many things to do on stage as you sell.

So, click here to discover the a vital secret to stage selling >>

And click here for two important factors to consider in your presentation >>

In Closing…

When practicing your speech, you’ll want to work on your body language, vocal tone, and delivery.

I believe stage selling is a dying art, so if you can sell from the stage, you’re streets ahead of your competition.

If you’d like some of my help honing your public speaking skills, then you’ll love my training Public Speaking Secrets >>

This training will help you become the speaker you were born to be.

Until next time, go high ticket,

Dan Lok

P.S. – We’re less than a month away from our next S.M.A.R.T. Challenge™.

If you want to know how to sell more and scale your business in any economic climate, then you won’t want to miss this event, [Name].

You’ll get my entire business playbook responsible for over $100 million in sales in just a few short years.

You’ll get to surround yourself with other experts, speakers, trainers, coaches, and consultants, operating at the highest levels, and so much more.

For the full scoop on what will surely be an explosive 3 days together, click here >>

Is Your Biz Stuck?

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Recently I’ve been thinking about business growth…

As entrepreneurs, we’re always striving to grow as fast as possible…

And your business can only grow as fast as you do.

Believe it or not, there is such a thing as business that grows too fast.

I have my own story about that, I’ll share before this newsletter is over.

But before I do, I wanted to give you some tips, strategies, and content to help take your business growth to the next level, and quickly.

FAIR WARNING: There’s no shortage of businesses that literally grew themselves out of business, so you must be careful with some of this info. Sometimes it pays to grow slowly, in fact, it’s a bit of a dance between growing your business and sustaining that growth over time.

What To Do If Your Business Feels Stuck

“For every level there’s another devil.”

That is to say, as soon as you solve a problem in your business, another one appears almost instantly.

Whenever I speak to business owners about their problems, they almost always say things like…

“I have a lead problem”…

“I have a sales problem”…

“I have an employee problem”…

And the list goes on.

But when it really comes down to it, our business problems are just personal problems in disguise.

I always say “You don’t have an income problem, you have a skill problem.”

Each of the above problems can be solved with the right skill…

And as entrepreneurs we must constantly acquire skills to make our business journey as smooth as possible.

Here is a short snippet from our recent High Ticket Mastery™ event, where I explain this in detail >>

I also discuss self-sabotage language that keeps you stuck in business and life, and more.

How To Use The “King Pin Strategy” For FAST Business Growth

When I got started as a copywriter, I looked for clients everywhere.

I didn’t have a specific niche, and basically I targeted anyone with a pulse.

Before long, I realized ‘if I try to speak to everyone, I’ll speak to no one.’

And that’s when I learned what I now call the “King Pin Strategy”.

I used this strategy to get a testimonial from one of the best known marketing gurus at the time, Jay Conrad Levinson, author of ‘Guerilla Marketing’.

So what does the “King Pin Strategy” entail?

To find out, I explain how it works here, and how you can apply it to your business >>

How To Get More Customers

Did you know that if you were to take a sample of 100 people, only 3 would be looking to buy your offer right now.

A further 7 people would be open to it, and interested.

30 people aren’t thinking about it, but could be convinced.

30 don’t think they’re interested, but could become customers in future.

30 know they’re not interested, and will never buy from you.

The problem most business owners face is they’re only talking to the 3 people who are ready to buy now…

And they’re competing with all the other businesses also talking to the same 3 people…

While they ignore the other 67 potential customers.

So, how do you speak with the rest of the market, and what action do you take to win them over?

I explain it all in this video, where I use delicious mooncake as an example >>

One Powerful Trick To Increase Your Sales

So far, we’ve talked about how to get more customers, but how do you get more sales?
Well, if you want to know how to close more sales without spending another dime on marketing, then this video is for you >>

The strategy in the video above is something all successful businesses use, and I explain how a business like McDonald’s uses it, as well as how to apply it to your business.

3 Steps To Grow Your Business Fast

My good friend Sharran Shrivatsaa grew his real estate company from $300 million to $3.4 billion in 5 years.

So, if anyone knows about growing fast, it’s him.

One day I asked him what were some of the things he did to grow so quickly, and he told me there were 3 things.

  1. Singularity of focus
  2. Cadence of accountability
  3. Good process drives results

Luckily, I recorded the entire conversation, and posted part of it on YouTube for business owners just like you.

Sharran goes into detail on the 3 things he did to drive his business’s growth here >>


He also discusses the 3 ways to get leverage in your business so you can achieve your goals faster.

This video is truly one not to miss.

How To Grow Your Business Exponentially

If your offer isn’t repeatable, it isn’t scalable.

One of the secrets to scaling is simplifying.

You should have the same offer, the same pitch, the same, the same funnel, and the same process.

You rinse and repeat this over and over and that’s how you scale from 6 to 7 figures, and from 7 to 8 figures etc.

I explained this to the attendees of High Ticket Mastery™ recently, and I think you’ll get a lot out of this video >>

When you watch it, you’ll gain insight into exactly how 6, 7, and 8 figure businesses work when it comes to bringing in prospects and turning them into clients.

What Happened When My Business Grew Too Fast

When we first launched High Ticket Closer™ at the end of 2017, I had no idea it would blow up the way it did.

We hit 8 figures in just under 10 months, and had to adjust for all that growth.

We hired new people like they were going out of fashion.

We employed around 15 copywriters, and had hundreds of closers from all over the world selling our products and services.

Our systems and processes started to crack.

There were simply too many people to keep track of, and our expenses shot through the roof.

When Covid hit, I was forced to let half my core team go.

We had to come back down to earth and restructure, and streamline things or we would have gone out of business.

There’s a lot more I could say, but the bottom line is this…

If you grow too fast without the right systems in place, you’ll eventually grow yourself out of business.

This is why I’d like to invite you to our next S.M.A.R.T. Challenge™.

It’s my 3-day business immersive where you’ll discover how to SCALE, SYSTEMIZE, and SUSTAIN your business, so you don’t fall victim to rapid or slow growth, or a tough economic climate.

By the time the 3 days are over, you’ll have a “done list” not a “to-do list” of tasks completed, so you can hit the ground running.

The event is specifically for coaches, consultants, and experts, like you, so if you’d like the full scoop on this transformative event, click here >>

Hope to see you there,

Dan Lok

P.S. – We only run the S.M.A.R.T. Challenge™ a handful of times per year, so if you miss this one, you’ll only have another one or two chances to get my best business strategies this year.

As you may know, my hourly rate is $25K, and you’ll get me for 3 full days at a tiny fraction of that.

Don’t sleep on this.

Secure your spot to the S.M.A.R.T. Challenge™ here >>

I hope you enjoy reading this blog post.

Schedule an add a zero session™ with our team to see how you can use our time-tested strategies and systems to scale your business now.

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