high-ticket closing

5 Biz Mistakes You MUST Avoid

As you may know, I failed at 13 businesses before my first success…

So, it’s safe to say I’ve made more business mistakes than the average person.

In fact, most people would have given up after their first few failures, but I couldn’t afford to.

I had to take care of my mom, and by my 13th failure, I was $150K in debt.


Or, I’d never pay my debts working for minimum wage.

So, as you’re a coach, consultant, expert, or trainer, I’m going to share with you 5  of the most common mistakes, that if avoided, you’ll have a very successful and minimal stress business.

So let’s dive in.

Not Having a Clear Client Outcome Or Solving A Specific Problem

Whether you’re just about to start your business or you’ve been in business for a while, let me ask you something.

Are you crystal clear on the problem you solve?

I know it can be tempting to want to solve many problems for many different people, as you think you’ll capture more of the market.

But the truth is, if you attempt to talk to everyone, you’ll talk to no one.

Let me give you an example.

In our Dragon 100™ program, we only work with coaches, consultants, experts, and trainers, etc.

We only accept business owners making at least $100K per year, and they come in at the Red Dragon level.

From there, they stay Red Dragons until they hit $1 million, where they become Black Dragons.

From there, they stay a Black Dragon until they hit $10 million and so on.

We know exactly who we’re targeting and at what level they are if they join us.

That’s the level of clarity you must have around your offer and your clients.

Why You Need Experience

This may not surprise you, but just taking an online course doesn’t qualify you to charge clients thousands of dollars to solve their problems.

The course has only given you the insights, and techniques to make things work.

You’ve got to get your feet wet and work with clients, either for free or for very little until you get some experience under your belt and you know without a doubt you can help people.

There are a lot of scam coaches out there that will happily take people’s money and promise the world but can’t deliver.

Don’t be one of them.

Why You Must Divest Emotionally From The Result Of Your Closing Calls

Have you ever been on a sales call with someone who was so invested in the outcome of the call you could feel their desperation?

How did you feel on the call?

Don’t forget, your prospect needs you more than you need them.

There’s no point in turning into a big green monster every time you get on a call.

Now, this may sound counter-intuitive, because you want to help them, and you want to apply as many closing techniques as needed in order to close them IF you think you’ll work well together…

But the vibe you want to give off, is you don’t care about the outcome.

If you work together, great…

If not, that’s OK too.

If you want some help with closing high ticket services like a pro, then click here to check out my training How To Sell High Ticket Products and Services >>

How To Get Clarity On Whether You’re a Coach Or Consultant

I see this happen often.

That is people thinking they’re a coach when they’re actually a consultant or vice versa.

So, what’s the difference?

I ask this question at my events and you’d be surprised by the answers I get.

The bottom line is, most people don’t know the difference.

So, if you’d like some clarity on the matter, then click here to watch this quick video >>

Because, if you’re not clear on whether you’re a coach and consultant, there’s a good chance you could do your clients a disservice, which in turn affects your business in many ways.

Here’s an example…

If you think you’re a consultant, when you’re actually a coach, you may give your clients all the answers when they should be thinking for themselves and working things out with your guidance.

This in turn stifles their growth and while it may keep them in your business longer, they won’t see the results they desire.

This brings me to the next mistake.

Being Too Emotionally Attached To Your Clients Results

Yes, you should care about your clients and their results, but ultimately, it’s up to them to take action and the results they say they want.

As Morpheus says “I can only show you the door, you must walk through it.”

It’s your job to do everything in your power to give them the best chance of success.

If they’re simply not doing the work, then it doesn’t matter how hard you work, they’ll never succeed.

And in the event this happens, it’s not your fault.

Here’s a bonus mistake.

How To Stay In Charge After Your Client Gives You Money

I used to teach my clients this.

“Just because they give you money, doesn’t make you their little b*tch.”

You’re the boss, the problem solver.

Your clients must fit in with your schedule, not the other way around.

So, don’t bend over backwards to please them, do things on your terms.

Isn’t that why you got into business in the first place?

If something is legitimately urgent, that’s different, but most things aren’t that urgent, and you can get to them in your own time. 

There are many more mistakes we could cover, but I don’t want to give you too many things to work on.

I’m certain if you fix these if you’re making them or do your best to avoid them, you’ll see huge results in your business and personal life.

To your success,

Dan Lok

P.S. – If you want to avoid making costly errors in your business this year, you may like to attend my 3-day business immersive, The S.M.A.R.T. Challenge™.

When you join me and the other high level coaches and consultants in attendance, we’ll work together to ensure you have the exact strategies I’ve used to SCALE, SYSTEMIZE, and SUSTAIN your business in any economic climate.

We only run the event a few times each year, so if you miss this one, by the time the next one rolls around, most of the year will be over.

Click here for the full scoop and get on the front foot to cement the success you deserve in 2023 >>

Kajabi Evergreen Webinars – Your Automated Sales Machine

Welcome back to our Kajabi journey!

Today, we’re about to unlock the true potential of evergreen webinars, an incredible tool that can revolutionize your course sales on autopilot. Get ready to explore how to effortlessly create, schedule, and optimize your evergreen webinars with Kajabi, empowering you to reach a broader audience and generate sales even when you’re not actively promoting.

In this comprehensive guide, I’ll walk you through the essential steps to harness the full power of evergreen webinars. From crafting irresistible webinar content to driving traffic and maximizing performance, we’ll cover every actionable aspect. 

Say goodbye to live webinar stress and embrace the freedom of automated sales that work tireless

Understand the Power of Evergreen Webinars 

Evergreen webinars are pre-recorded webinars that give the illusion of being live. They allow you to showcase your course and its benefits to potential customers, even when you’re not physically present. 

Harness the power of evergreen webinars to attract, engage, and convert your audience 24/7.

Create a High-Converting Evergreen Webinar 

Craft a compelling and informative evergreen webinar that highlights the value of your course. Focus on addressing pain points and offering solutions to your audience’s problems. 

Structure your webinar to build excitement and demonstrate the transformation your course can provide.

Utilize Kajabi’s Webinar Feature 

Kajabi offers a user-friendly webinar feature that allows you to create, edit, and schedule evergreen webinars effortlessly. 

Leverage this tool to customize your webinar page, set up automated emails, and manage your audience’s registrations seamlessly.

Set a Consistent Schedule 

Consistency is key to successful evergreen webinars. Decide on a schedule for your webinars, such as weekly or bi-weekly, to keep your audience engaged and returning for more valuable content. 

Stick to your schedule to build trust and credibility with your audience.

Drive Traffic to Your Evergreen Webinar Funnel 

Promote your evergreen webinar through various marketing channels. Leverage social media, email marketing, content marketing, and paid advertisements to drive traffic to your webinar funnel. 

Encourage your existing audience to share the webinar with their networks to expand your reach.

Implement Follow-Up Sequences 

After attendees watch your webinar, follow up with them through automated email sequences. Provide additional value, answer questions, and highlight the urgency of enrolling in your course. 

Use persuasive copy and strategic calls-to-action to convert leads into paying students.

Monitor and Optimize Performance 

Regularly review the performance of your evergreen webinars. Analyze metrics such as attendance rate, engagement, and conversion rates. 

Use this data to identify areas for improvement and optimize your webinar content and marketing strategies.

Repurpose Webinar Content 

Don’t let your webinar content go to waste. Repurpose parts of your webinar into bite-sized videos, blog posts, or social media content. 

This way, you can continue to promote your course and attract new leads even after the live webinar has ended.


Evergreen webinars are a game-changer in automating your sales process and scaling your course business. Follow these actionable steps to create compelling evergreen webinars that captivate your audience and drive conversions. 

With Kajabi’s webinar feature and your dedication, you can turn your webinars into a powerful sales machine that works for you around the clock.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

5 Enemies To Your Success

We’ve covered a lot in these newsletters so far…

But today, I want to share with you some common enemies to your success.

Most of these are within your control, and a few aren’t…

But that doesn’t mean you can’t do anything about them.

So, get ready to discover 5 common enemies to success and how to overcome them.

Why Your Comfort Zone Is Your Income Zone

I teach this in my High Ticket Closer Certification™

This especially applies to closers because for some people talking to strangers is uncomfortable.

But, the more strangers they talk to, the more they’ll close, and the more money they’ll make.

It’s really that simple.

But what’s simple in theory isn’t simple in practice.

So, where are you stuck in your comfort zone in life and business?

The comfort zone has a way of sneaking up on you and keeping you there, unless you’re actively working to stay out of it.

In fact, around 80% of people avoid change even if that change is positive or beneficial.

So, you’re not alone.

Take note of things you’re comfortable with, and then devise a plan to get out of your comfort zone.

It’s likely you know what to do, you’re just not doing it.

For instance, everyone knows how to lose weight, but very few actually do it.

Let’s move on.

What Is Learned Helplessness?

People who experience learned helplessness always look for something to blame.

The economy is bad…

My partner doesn’t want me to to change…

My boss doesn’t want me to progress in my job.

You fill in the blank.

Of course, these are all real obstacles in their mind, but when it comes down to it, they’re looking for a scapegoat as to why they can’t change.

So if you’re in this position, recognize that some of the biggest companies like General Motors, IBM, Whatsapp, and many more started during a recession.

I’ve had mentees who worked a full time job with young kids and a family who transitioned from their job into full time closing positions.

If you want it bad enough you’ll find a way, if not, you’ll find an excuse.

Why The Path Of Least Resistance Is Best Left Alone

I get it, we all want success YESTERDAY.

We all want to take the easiest path to our destination.

But the easy path never brings you what you want and everything worthwhile takes time.

No one achieves success overnight.

Behind every success story are months and years of struggle, failure, and self-doubt.

But the important thing is you adjust your strategy as needed… fail forward… and never give up.

Why You Must Upgrade Your Beliefs

One of the biggest reasons more people don’t achieve their life goals is they have preconceived ideas about what’s possible for them.

If your mindset doesn’t grow, you’ll never grow, and to get what you want out of life, you must grow, wouldn’t you agree?

This is also true for you if you’ve already achieved some success.

What got you here won’t get you there.

Every level of success requires multiple mindset and skillset upgrades to get to the next level.

Some of the best ways to upgrade your mindset is by spending time with people who are decades ahead of you.

If you’re making $5K per month, you want to hang around people making $50K-$100K+ per month, not $10K per month.

My first mentor Alan let me spend time with him and his friends who all made multi-millions each year, and it expanded my thinking like nothing I’d ever experienced.

Why Progression > Perfection

When you first start out in anything, there’s a tendency to want things to be PERFECT.

You want to release the perfect video…

Have the perfect closing call…

Write the perfect sales page…

But in my opinion, perfection is paralysis.

You’ll never get anywhere if you strive for perfection.

What you’re looking for is progress.

As long as you progress a little bit each day, week, month etc, eventually you’ll look back on where you are now and barely recognize yourself.

I always say, “you can’t have quality without quantity.”

Remember, you don’t have to get it perfect, you just have to get it going.

So make a start on your goals and reassess every 3-6 months to track your progress.

Why Your Environment Is More Powerful Than Your Willpower

If you’ve been following me for a while you’ll know how powerful I believe your environment is.

It will truly make or break your success.

I’m sure you’ve heard the quote “You’re the average of the 5 people you hang around most.”

Now, there may not be any significance to the number 5, but you can be damn sure if your friends are coasting through life, you’ll end up doing the same.

On the flipside, if you had just 2-3 ambitious, driven, and committed friends all with similar goals and aspirations, my guess is your life would change pretty quickly.

So, where can you find people like this?

You could try various entrepreneurial meetup groups, or paid business events etc.

Why You Must Have More NON-NEGOTIABLES In Your Life

I was going to keep it to 5 enemies to success, but here’s a bonus.

Something I teach in my High Income Copywriter Certification™, is the idea of having non-negotiables in your life.

Most people simply don’t have enough non-negotiables in their lives.

This means, things you do every day without fail, that you know will improve your life.

For my mentees in HIC it was studying high converting marketing pieces every day and writing copy.

For you, it could be anything you believe will take your life to the next level.

So, what are the 2-3 things you’ll make time for every day no matter how busy you are?

Make a small list and make sure you do them every day without fail.

In Closing…

There are many more enemies to success I simply couldn’t write about in this newsletter…

But I’ve given you enough to work on that once removed will add huge value to your life in the short, medium, and long term.

To your success,

Dan Lok

P.S. – Since mindset is the thing that drives 80% of your success, and there are always new mindsets to gain as you grow…

Click here to check out my range of mindset and motivation trainings at the Dan Lok Shop, and choose one you feel suits you best >>

Face These 5 Common Biz Struggles?

At any time as a coach, consultant, expert, or trainer you face multiple BIG challenges in your business…

As I searched the internet for a topic for this week’s newsletter, I stumbled across an article that outlined 100 common challenges faced by coaches and consultants.

So, I thought I’d take 5 challenges and help you overcome them, whether you’re facing them now or will in future.

The end result of course is you solving the BIGGEST problem most coaches and consultants face, which is…

They struggle to find and close new clients.

FAIR WARNING: I’m only scratching the surface here, as there were 100 to begin with and I’m sure there are many more than that.

If you can work through these, over time, your business will be unrecognizable from where it is today, and you’ll generate more revenue, and improve your business and life overall.

Let’s go.

Why Coaches Or Consultants Can’t Articulate Their Value

Have you ever felt unaware of how amazing you are and the value you give?

If so, you’re not alone.

Because you’ve worked so hard to attain your skills, and they come as second nature to you now…

It’s easy to think that everyone can do what you do, but they can’t.

And if you’re unaware of how amazing you are, you’ll find it difficult to articulate your value.

QUICK TIP: Write down all the things you can do related to your business and the results your clients get.

This will help you get crystal clear on the value you give so you can see how impactful your work truly is.

This helps you get clear on…

Your Core Offer

Creating an irresistible/no-brainer offer is vital to the success of your business.

You want an offer people feel stupid saying “no” to.

There are 7 traits of an irresistible offer, and they are…

  1. It must be easy to understand…
  2. It’s highly desirable…
  3. It has high perceived value
  4. It’s easy to get…
  5. It must be believable and credible…
  6. It must have low or no risk…
  7. There must be a reason to buy NOW…

If you’d like clarity on each of these traits, I cover them all in detail here >>

Once you have an irresistible offer, it helps you…

Differentiate Yourself From Other Coaches And Consultants

Have you ever been in a sales interaction where the salesperson tried to tell you why their product was BETTER than their competitors?

If you’re constantly trying to justify your value, you’re in a losing battle.

Sure you want your product/service to be better, but you also want it to be DIFFERENT.

And guess what…

Once you’ve created an irresistible offer, your offer will not only be better than your competitors but it will be VERY different too.

There are many ways you can differentiate yourself from your competition, and it all starts with studying them.

You want to know them better than they know themselves.

In this video I cover 3 ways to beat your competition, one of which I’ve just mentioned >>.

Another two ways you can differentiate yourself is with your story.

Your story is unique to you, and no other company, coach, or consultant can replicate it.

I wrote about this in a previous newsletter, but sharing your story is a VERY powerful tactic in business.

Having a unique selling proposition (USP) is also KEY to differentiating yourself from your competitors.

Your USP could be as simple as getting to work with you versus working with a big company who hires a college graduate to serve their clients.

Finding your USP will require some brainstorming, but once you find it your business becomes more robust and unique.

Why You NEVER Want To Trade Time For Money

Even if you raise your prices often, scaling your business is impossible if you trade time for money.

It blows my mind how many coaches and consultants I see who can’t escape the time for money trap.

But when you’ve nailed your irresistible offer and its delivery, you’ll no longer trade time for money and you can take your business to brand new heights.

That’s why I’ve set my hourly rate so high.

Because if I limit the number of people who can make that investment, it protects my time.

And I suggest you do the same.

You don’t need to charge what I charge, but you should make sure only the most serious and committed clients get your time.

This brings me to the next problem I see often, which is…

Having No Systems In Place

You may have heard me say this before…

But systems are VITAL to scaling your business, and escaping the time for money trap.

I always say, “You don’t manage people, you create systems that manage people.”

Once you have the right systems and processes in place your employees can follow…

There’s no uncertainty in your business…

They free up time…

And things run more smoothly, and most importantly…

Your employees can do a great job and feel good about coming to work.

The good thing is you don’t have to wait until your business reaches a certain size before you create systems.

You can create systems now that will serve you for years to come.

If you’d like to know how I created some of the systems in my businesses, then you’ll love this video >>

In Closing…

I’ve said it before and I’ll say it again…

Fix these issues and your business will be like night and day from where it is now…

You’ll have more free time, better clients, and more money, and who doesn’t want all those things?

Till next time, go high ticket,

Dan Lok

P.S. – In July, we’re running our next S.M.A.R.T. Challenge™, and guess what we’ll be covering over 3 transformative days?

Over 3 powerful days you’ll get the exact business blueprint I’ve used to generate over $100 million in just a few years in my coaching/consulting business.

I’ll show you how to install the right SYSTEMS into your business, so you can SCALE and SUSTAIN your growth, even during tough periods of economic uncertainty, and more.

This is an event not to miss if you want to take your business to new heights but don’t know how.

Click here for the full scoop and secure your seat for what will be an EPIC 3 days together >>

Customer Support and Communication on Kajabi

Well done, you have made it this far! Today, we’re delving into the crucial world of customer support and communication on Kajabi. 

As successful entrepreneurs, we understand that keeping our students happy is the key to long-term success. 

So, let’s explore the best practices for setting up top-notch support systems, responding to inquiries promptly, and establishing effective communication channels to engage with our valued students.

The Importance of Excellent Customer Support

Delivering exceptional customer support is not just a checkbox; it’s the heart of our course business. When our students feel supported and heard, they’re more likely to thrive in our courses and recommend us to others. 

Make sure to prioritize their needs and concerns, and let’s get started on building those strong connections.

Setting Up Support Systems

On Kajabi, setting up support systems is a breeze..

Utilize the Help Center feature to create a knowledge base where students can find answers to common questions. Provide detailed documentation and tutorials for seamless self-help. 

Additionally, make sure to offer contact options like email or a ticket system for personalized support.

Responding Promptly

Time is precious, and prompt responses matter. Aim to answer student inquiries as quickly as possible. Even if you don’t have an immediate solution, acknowledge their message and let them know you’re working on it. 

Your attentiveness will earn you trust and respect.

Utilizing Kajabi Support Resources

Kajabi has your back when it comes to support. They offer 24/7 support through chat and email to assist with any technical or platform-related issues. 

Don’t hesitate to leverage their resources and take advantage of the extensive support they provide.

Communication Channels for Updates and Engagement

Keeping your students informed and engaged is a game-changer. 

Use Kajabi’s communication tools, like email campaigns and announcements, to provide updates on course content, events, and special offers. Regular engagement builds a sense of community and excitement around your courses.

Creating a Community Forum

Fostering a sense of community among your students is invaluable. Consider setting up a private community forum on Kajabi where students can interact, share insights, and support each other on their learning journey. 

A thriving community leads to higher engagement and satisfaction.


Congratulations! You’ve now unlocked the secrets to providing top-notch customer support and establishing effective communication on Kajabi. By setting up support systems, responding promptly, and engaging with your students, you’re taking your course business to the next level. Remember, happy students lead to thriving businesses.

►► Ready to elevate your course business and take customer support to new heights? Join my FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

►► And grab a FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

Let’s create an exceptional learning experience together!

To your unstoppable success,

Dan Lok

Is Closing The Skill For You?

In business, nothing happens until a sale is made…

This is why I believe sales is the #1 business skill.

So, in this week’s newsletter we’ll talk all about closing sales.

My goal with this newsletter is to help you decide whether closing is the skill for you to develop this year, so you can go on to impact businesses with your skills…

And in doing so, create a financially successful, location independent life you love.

So to kick this newsletter off, click here to watch this video on the Art of Closing Sales >>

When you watch it, you’ll discover the 3 things you could get from a sales interaction, and how to use a “No” to your advantage.

The 3 Levels of Closing

When you hear the word ‘closing’, what comes to mind?

Perhaps you think of someone selling over the phone.

Perhaps it’s someone selling to a small group of people.

Or perhaps they’re selling from the stage to a large crowd.

Whatever you think closing is right now…

I want you to watch this video so you get an idea of the 3 levels of closing and where you should get started >> …

And why even if you have aspirations to get to level 3, you shouldn’t skip any steps. 

How To Close At The Beginning Of The Call

How you start your sales call is very important.

But you may be surprised to know that the closing process starts BEFORE you even get on the phone with your prospect.

Now some of the things you’ll discover in a moment may be out of your control as a closer…

Because the business owner will have to take care of them.

But imagine how invaluable you’ll be to a business you close for if you make some of these suggestions?

If you want to know how to “pre-sell” your prospects before you get on the phone, then click here to watch this powerful video >>

This video will also give you a good idea of what to look for in a potential client, so you know who you should do business with.

5 Powerful Questions To Ask Your Prospects

If you’ve been following my work for a while, you’ll know I think old school sales methods are out of date and no longer work.

With that said, there are still salespeople who use these methods, and all they do is talk AT the prospect.

They get through the entire presentation without knowing anything about their prospect.

What sets average salespeople apart from high ticket closers are questions.

So, here’s a VERY compelling video for you >>

As you watch, don’t underestimate the POWER of these simple questions.

How To Use Reverse Psychology and Catch Your Prospect Off Guard

When you speak with prospects, you’re not always going to get people who are 10 out of 10 and ready to take action on your offer.

Oftentimes, people know they have a problem that needs solving so they book in a call…

But they’re not too keen on giving you the info you need, let alone taking action to solve their problem.


Because the thought of things being different to what they’re used to scares them.

So in order to get your prospect’s needs from below a 5 to above a 5, you must use what I call reverse psychology.

Reverse psychology is a high level technique that catches your prospect off guard and almost forces them to tell you the truth.

Because if you didn’t know, PROSPECTS LIE all the time.

Click here to arm yourself with the skill of using reverse psychology >>

How To Master Your Vocal Tonality and Close More Sales

Whether you’re selling in person, over zoom, on the phone or on stage, your vocal tonality is KEY to your success.

But if you’re selling on the phone where they can’t see you, then your vocal tone is EVERYTHING.

So how to ensure you inject emotion into your closing calls and speak with the right tonality that makes your prospects want to buy?

Luckily, I’ve got you covered.

There are countless things you NEVER want to say in a closing call, but the bottom line is this…

Never sound like a typical salesperson.

If you do, you’ll lose the sale in the first few seconds.

For an example of what NOT to sound like, watch this short video >>

As far as vocal tone goes, there are many tones you could use at different times during your sales calls.

I can’t possibly address them all here, but if you want to know how to inject emotion with tonality into your sales calls, then you’ll love this video >>

What To Do When The Prospect Says No 

As you may have seen in the first video of the newsletter, there are 3 things you can get out of a sales call.

  1. A Yes
  2. A No
  3. A Lesson

Now, a “no” isn’t always a bad thing, especially if you’re speaking with a prospect you think would be a nightmare client.

But what if they are someone you’d like to work with?

Then you can do what I suggest in this video >>

If you implement this tactic, you’ll gain more business over time and make more money, and you’ll see why when you watch the video.

One Secret To Close More On The Phone 

I’ve been closing on the phone for over a decade, and out of all the tricks and tactics I’ve learned in that time…

There is one secret that makes the biggest difference in your sales calls.

This trick switches your frame from the salesperson to the expert, and completely changes the game.

It’s easy to implement and if you want to know what it is, then click here >>

If I could give you just ONE secret that makes the BIGGEST difference to your sales calls, it would be the one in this video >>

In Closing…

There’s a lot that goes into the perfect closing call.

What I’ve given you here merely scratches the surface, but if you’d like to see me do a live sales roleplay then you’re in luck.

Click here for a roleplay I did with one of our audience members at a recent event of ours and get ready to take notes >>

I hope this newsletter has helped you decide whether you’d like to become a high ticket closer or not.

To your success,

Dan Lok

P.S. – I almost forgot, if you think closing is the skill for you, then feel free to check out my closing trainings at the Dan Lok Shop >>