Systems & Processes

3 Types Of Systems EVERY Business Needs

I’m about to reveal how to overcome the one thing that trips so many business owners up…

I’m talking about scaling.

Scaling just doesn’t mean making more money or growing your client base.

It means growing fast, being more profitable, and doing so without more effort on your behalf.

Because let’s be honest…

You may be growing but it likely comes at the cost of more of your time.

You find that you’re so busy being busy you don’t have time to work ON the business because all your time is spent IN the business.

And if you want to scale you must have a number of things in place.

So let’s quickly talk about what you need in your business to scale.

The Missing Link To Scaling Your Business Fast

You may have heard me say this before.

“If your business isn’t systems dependent, it’s dependent on you.”

And if that’s the case, you’ll never attain the time freedom you desire.

Isn’t that one of the main reasons you got into business in the first place?

Here’s a question to ask yourself…

Are you creating an asset or buying yourself a job?

If you want to scale, this video explains in detail why you need a business model that is replicable and scalable >>

Now, I’m not saying you need to create the next Apple or Amazon and hire thousands of employees…

But, if you’re not growing you’re dying.

You need to grow and expand if you want wealth and freedom. 

Without growth, you’ll continue to be a slave to your business, instead of it being a vehicle that brings you wealth, time, and freedom.

Now you may be wondering, “when is the right time to focus on systems, and what systems will I need in my business?”

Good question.

Every business is different, but in some ways, they’re also very similar.

This video explains exactly when and why you’d want systems in your business >>

3 Types of Systems Every Business Needs

Hard systems, soft systems, and information systems are the 3 types of systems.

This quick video explains the different systems in detail so you know exactly what systems you may need in your business >>

When you choose and install a system, it’s important to bear in mind that a system should solve your problems forever, not just once.

Systems are there to make your and your employees’ lives easier.

If you don’t have solid systems in place when an employee leaves they’ll take their knowledge with them, and you have to train their replacement.

But if you have a system in place, you can get another team member to train them on how to operate the system. 

That’s why systems are so powerful and essential.

They’re there to do the heavy lifting for you, and you need them to scale.

How to Install Systems In your Business

A lot of people complicate systems, but if you’re stuck on how to use them in your business…

I’ve got you covered.

Click here to discover how to save yourself stress, time, effort, and money with systems >>

Systems allow you to work on your business and not in your business.

Which is what every entrepreneur needs if they want to scale.

Because not working IN your business all day gives you valuable time to strategize the best ways forward >>

The video above will teach exactly how to work ON your business rather than IN it.

How To Scale your Business

Once you have the right systems, you’re almost ready to scale.

But in order to scale you must know the 3 important numbers I teach here >>

BOTTOM LINE: If these numbers aren’t favorable, you’re in no position to scale.

You must have high margins to scale because as you grow your cost of fulfillment increases and the less profitable you’ll become. 

You also need high margins so you can outspend your competitors.

Don’t forget, it’s the person who spends the most to acquire a customer that wins market share.

Here’s a real-life example of how and when it’s a good time to scale your business >>

At any given moment in your business, you want to be able to know how healthy your business is.

Alex Hormozi breaks down his favorite way of getting a quick snapshot of your business >>

Using the method he teaches in the video above you’ll gain 4 pieces of very powerful data quickly and easily…

So you can see what needs to change in order for you to hit your business goals, continue to grow, and so much more.

I hope you’ve enjoyed this edition of High Ticket Weekly.

But before you go…

In just a few weeks, we’ll be running our next S.M.A.R.T. Challenge™.

When you join us, you’ll get my best strategies to SCALE, SYSTEMIZE, and SUSTAIN your business for years to come.

It’s a 3-day event attended by hundreds of coaches, consultants, and knowledge experts from all over the world.

I highly recommend you join us if you’re serious about your business and want to take it to the next level and stop trading time for money.

You can get the full scoop on the S.M.A.R.T. Challenge™ here >>

See you there,

Dan Lok

P.S. – No matter how big your business is now, you will benefit from having the right systems in place.

So, if you’re stuck on what to implement, then click here, and let’s work through it together over 3 impactful and life-changing days >>

High Ticket Ascension: A Guide for Beginners

Entrepreneurs and business owners are always looking for strategies to scale their businesses and increase their sales. There are plenty of ideas that work, but not all will be effective. Knowing the right business model is what can take your business over the edge.

High Ticket Ascension is a strategy that you can put into effect that can increase your profits. The ascension pyramid has to do with the customer journey and follows the 80/20 principle. This principle states that 80% of your profits should come from about 20% of your business customers.

This may sound too good to be true, but by following the Ascension Model, you can achieve this. Plenty of industries, businesses, and entrepreneurs follow this model. Here is a guide for business owners, coaches, and consultants to understand High Ticket Ascension and implement it in their own businesses.

First, What is The Ascension Model

Let’s cover the basics: what is high ticket ascension? This is a business model that’s meant to take your clients through a growth journey. In this method, as a business owner, you offer multiple products on five different tiers that should take your customers and clients to the next step of their journey.

The trick is to create products that don’t compete with each other but rather build on the previous tier. It should feel like a step forward in which clients are able to gain more knowledge or experience.

One of the ascension model benefits is that you can work with clients and customers throughout the journey, from when they start at the base of the pyramid to if and when they reach the top. You’re able to find new clients while also maintaining previous client relationships.

Who Can Use This Method?

Any business can use a client ascension method, but it’s a great way to stay competitive in the market. It’s ideal for businesses like coaching or B2B services, or are hobby related, or promote an enhanced self like weight loss.

The Five Tiers

Your ascension pyramid should have five tiers that increase in offerings as well as price. The five tiers, from bottom to top, are entry-level service, basic-tier service, middle-tier service, high-tier service, and top-tier service.

As clients choose to move up the pyramid, they pay more in price but also get a more luxurious or personalized product. Gradually, customers will filter up, paying for the higher tiers, but you’ll also have new customers entering at the lower tiers.

Have a signature program and higher tiers that build off that initial program. In this method, you can offer more in-depth programs at a higher price, such as one on one or small group coaching that can help customers solve issues they may be facing from the initial program, like weight loss or sales conversion.

High Ticket Ascension Can Increase Profits

If there’s a method that works, then why try to change it? As an entrepreneur or business owner, you’re always looking to be more successful, find new clients, and increase your profits. To do this, you need the right strategy.

There is a way you can improve the customer journey and your profits. Plenty of businesses use High Ticket Ascension, so why can’t you? Paired alongside quality product offerings, you’re guaranteed to see growth in your customer base and bottom line.

Ready to take your business to the next level? Take a master class on getting paid for what you know, plus more strategies and tips for becoming the best in your business.

Not Sexy, But VITAL For Your Biz Growth…

It’s time we talk about one of the least sexy parts of business…

Everyone online always talks about sales, revenue, and cash in the bank.

But what about the numbers that drive those figures?

I’m talking about marketing metrics.

As you may know, marketing online can get confusing.

You’ve got email marketing, social media marketing, paid advertising, Search Engine Optimisation, sales page conversions, and the list goes on.

So, today you’ll discover some of the most important metrics to pay attention to regarding the marketing channels above…

In the hope that you can improve your marketing so you can see even better results in your business.

Let’s get started

How to Tell If Your Email Marketing Is Hitting Or Falling Flat

Since you’re reading an email newsletter let’s start with email metrics.

Your ‘Open rate’ will give you a clear indication of how your subject lines are performing.

According to, the industry average for all industries is 21.33%. 

You should always aim to improve your open rates, and you can do this by split testing two subject lines at once.

There are a few ways to split test, and your email software should do this automatically for you. 

Essentially, you’re testing two subject lines to see which has better open rates, by sending to only half the list, then the software sends the remainder of the emails to your subscribers with the better-performing subject line.

Over time, you should have a good idea about what your audience responds to, so you can maintain high open rates.

If you’d like a list of eye-watering subject lines that compell your readers to open your emails, then click here >>

You should also keep an eye on how many people unsubscribe, so you know how your content resonates with your audience.

The second metric to monitor is the Click Through Rate (CTR).

This will be the percentage of people who click on the links in your emails. states the average CTR across all industries for emails is 2.91%.

This metric achieves two things…

Firstly, it helps you to know whether your Calls To Action are good enough for your audience to take action on.

Secondly, it lets you know how compelling the body of your email is, so they actually read far enough to read the CTA.

Now, you may not know which needs improving straight away, but at least you’ll know something needs improving and you can slowly optimize your emails to increase your CTR.

If you’d like some tips to improve your email CTR, then watch this quick 1-minute video >>

How To Track Paid Marketing Metrics

Paid ads can be a great tool in an entrepreneur’s toolbelt for growing their business.

As far as Facebook is concerned, there are multiple objectives you can choose to achieve with your paid ads.

These include getting more traffic to your offers, increased engagement on your boosted posts or ads, increased video views, and lead generation amongst others.

Your metrics here will really depend on the objective you’ve set out for your ads.

For instance, a conversion could mean you make a sale, but it could also mean you acquire a new lead.

For paid ads, common metrics to monitor are Click Through Rate (CTR) and conversions.

As with email marketing, the CTR is the percentage of people who click the link on the ad, out of everyone who views it.

According to, the average CTR for Facebook ads is 0.9% across 18 industries. 

Here’s a video that will help you increase your paid CTR so you can pay far less per click >>

How To Make Your Ads Pay

To ensure your paid ads are profitable, you must know your ROAS (Return On Ad Spend).

This is how much revenue your business makes for each dollar it invests in ads.

This metric is even more important than your conversion rate because you could have high conversions, but if your margins aren’t high, then your ROAS will be low.

Done incorrectly, paid ads are a good way to burn cash and FAST!

Done correctly, paid ads will become your license to print money!

So, click here if you want to know how to increase your ROAS on your Facebook ads >>

While we’re talking about ROAS, there are three more very important numbers you MUST know if you want to scale.

These numbers are your Cost of Acquisition (CAC) per customer, your Customer Lifetime Value (LTV), and your cost per lead (CPL).

I shot you a quick video where I break down these numbers and why they’re so important >>

How To Get The Best Bang For Your Buck With Social Media Marketing

Even though social media marketing is free, you shouldn’t underestimate its power.

I know organic reach may not be as wide as it used to be, but there are still benefits of social media marketing, especially if you use TikTok which still has phenomenal organic reach.

Social media metrics give you a good understanding of your brand awareness and referral traffic to your website.

Engagement is key on social media, so even though it’s free, it pays to put a good amount of time and effort into your content.

Key metrics are likes, comments, and shares.

These are commonly known as vanity metrics, but they’re important if you want to know how engaged your audience is.  

Many believe free marketing like Facebook and Instagram is dead, but there are still ways you can increase your engagement on those platforms.

Here is a great video to increase your engagement on IG in 2022 >>

And if you want to increase your Facebook engagement, then you’ll want to watch this video here >>

In the interest of time, I don’t want to make this newsletter too long.

There are other marketing metrics you could consider concerning your Search Engine Optimisation, your sales pages, and your website.

Perhaps, I’ll save those for another newsletter, but I believe you have enough here to help you optimize key areas of your business to see HUGE results.

And of course, you’re welcome to do your own research for ways to improve a specific area of your marketing.

Until next time, go high ticket,

Dan Lok

P.S.If you want to know how to scale to $100K per month, then do yourself a favor and block out just 30 minutes to watch my Advanced Expert Masterclass >>

Inside you’ll get the exact strategies my clients and I used to hit consistent $100K months.

Growing Your Business’ Reach Through Client Ascension

When it comes to growing your business, there’s no better way to move forward than by helping your clients reach their goals. Achieving high ticket and sales ascension with client ascension processes is a method to increase profits for both you and your customer base. Read on for 6 tips on how you can use client ascension to grow your business:

Understand Your Customer’s Needs and Wants

When it comes to client ascension, it’s important to understand where your customers are coming from. Ask questions and listen closely to their answers so you can create a plan that meets their current needs and helps them reach their desired end goals.

To create an atmosphere of client ascension, you should also make sure to be open and honest about any changes or obstacles that may arise. When customers know what to expect, it builds trust and encourages them to continue working with you.

Create High-Value Offers

When customers are looking for high ticket ascension, high-quality products and services are what will help them move up the ladder. Invest in creating high-quality content that adds value to your customer’s experience. Ensure that your products and services are high-quality and reliable and provide real solutions to customer issues. By providing high-value solutions tailored to your customer’s needs, you can show them the path they need to take in order to reach their goals. Doing so will help create a strong bond of trust between you and your clients.

For example, if you’re providing high-ticket services like consulting or coaching, make sure to provide valuable advice and feedback in every session. Not only will this make customers more likely to continue the high-ticket ascension process, but it will also create loyalty and help customers recommend your services to others.

Follow Up Regularly

It’s important to check in on ascension efforts regularly to ensure that your customers are making progress on their goals. This will help you stay engaged with them throughout the process, which is essential for client ascension success. To ensure follow-up, you can set automated reminders and emails to keep customers informed of their progress.

Provide Incentives for Referrals

Encouraging happy customers to refer others can be a great way to grow your business’s reach. Offer rewards or discounts for each referral, as this can be a powerful incentive for people to spread the word about your services. This will aid in the client ascension process by helping you reach more high-ticket customers who are likely to take advantage of high-value services.

Be Open and Honest About Client Expectations

One of the most important aspects of client ascension is setting realistic expectations from the outset. Make sure you’re transparent about what your services will and won’t do for them, so they understand the value you can provide and have realistic expectations of their results. When customers have questions, make sure to answer them honestly and promptly.

Final Thoughts

By following these tips, you’ll be well on your way to growing your business’s reach through high ticket ascension, sales ascension, and client ascension. With a combination of high-value offers, excellent communication, and incentives for referrals, you can create long-term relationships with customers that benefit both parties.

If you want to learn more about client retention and ascension, attend one of our next events.

The Fast Emergence of the AI Industry: How Not to Get Left Behind

What does AI mean to you?

Do you think of Terminator or the power of humanity’s creations? Are you scared or excited? Is it confusing or clear?

AI, for many, has become a catchphrase. 

General statements about the future mean very little. Wouldn’t you agree?

You don’t need a grand explanation of the possibilities of AI in the future. And you certainly don’t need a dire prediction about AI taking jobs away.

What you do need is a clear understanding of AI today and the best way to adapt to the changes it will bring to our world. 

Overview of the AI industry

You may be wondering, exactly what is AI?

AI, short for artificial intelligence, is tasks that are performed by a machine or by a program that requires some element of intelligence to complete. 

The AI industry is focused on building machines that complete projects or solve problems that normally would require human intelligence. 

The field of artificial intelligence was actually founded way back in 1956. But our fascination with the way the brain works has existed long before the beginning of the official industry. Philosophers have tried to categorize human action. Scientists have studied systems behind the way we think. Everyone has wondered at a psychological trick or two. 

While the buzz around the topic has only become mainstream in the past decade, AI has existed longer than most people realize.

The AI Industry Today 

How immersed in AI are you?

Actually, if you’ve used Siri or Alexa today, you’ve already interacted with AI. 

Other examples of the AI industry at work today include:

  • Augmented reality (real-to-life experience through a set of goggles) 
  • Chatbots (website AI that starts conversation with customers) 
  • Self-driving cars (allows drivers to relax and enjoy the trip)
  • Amazon’s transactional AI (gives users suggestions based on past purchases) 
  • Google Nest (regulates temperature, lights, and other simple household elements) 
  • Pandora’s music AI (finds related music based on 400 preset qualities) 

Have you used any of these common AI technologies recently? We all have. Our day-to-day life has been completely transformed whether we realize it or not.

What AI Means for Individuals

We can’t get beyond the fact that artificial intelligence is advancing rapidly. It’s transforming our world right under our noses.

Watch this video where Dan Lok shares 7 jobs that will disappear in the next 20 years due to AI (and what you can do about it).

As you can see, technology in general has replaced many jobs that required humans with computers.

Remember cashiers at the store? Now, we have automated checkouts. 

Remember agents at the airport? Now, we have kiosks to handle practically everything. 

Artificial intelligence is also infiltrating jobs held by:

  • Factory workers
  • Phone operators and telemarketers
  • Bank tellers and clerks
  • Warehouse stockers and packers
  • Stock traders 
  • Bomb technicians 
  • Surgeons 
  • Hotel staff 

It makes sense why most people fear AI will take over all jobs.

Here’s the bright side: even if AI replaces many jobs that we know today, it will also create new opportunities. This is the way every technological advancement in the past has worked as well.

Even if AI replaces many jobs that we know today, it will also create new opportunities. - Dan Lok Click To Tweet

Back when Elias Howe invented the sewing machine, seamstresses boycotted the idea. One sewing machine could replace the work of up to 10 women. Yet the invention of the sewing machine only made the fashion industry more profitable. It’s created more jobs, not less. 

Yes, those jobs were different from the ones required before the machine. The end result was not less work but more.

How to Adapt to the AI Industry 

AI has the potential to change the job market in a similar way to the sewing machine. However, its impact will be ten times greater. 

How should you approach AI? 

It’s not just about the jobs that will be replaced. It’s about your future career opportunities and income potential.

Want to stay ahead of the curve? Dan Lok has put together several ways you can do just that. 

Try these approaches as you work to stand out while AI changes our world: 

Learn to operate computers. 

In many cases, a machine doing its job will need a human to regulate it. 

Why not focus on learning as much as possible about these machines and how to operate them? 

The seamstresses who succeeded best in the era of the sewing machine were the ones who started using it. In the same way, the job seekers who stay ahead of the curve in the next decade will know how to manage AI. 

If you’re working for a company just starting to invest in AI, take the time outside work to do the research into the technology. Don’t miss a chance to learn and operate it. Be the first person to offer yourself as the company integrates artificial intelligence into its daily process. 

Even if you don’t want to be at your current job forever, your understanding of the technology behind AI will be invaluable to your career. If you start your own company someday or quit your current career to pursue something new, you’ll only benefit from having a basic understanding of AI technology. 

The majority of people will just sit around and accept that their job is being stolen from them by AI. You can be better than that. Instead, focus your attention on becoming a master of the AI industry in the space where you work. 

Invest in innately human skills.

Artificial intelligence is quickly overtaking easily automated jobs. These jobs often require repeated tasks rather than complex problem solving. 

You can be disappointed by this, or you can take the opportunity to invest in skills that humans can do far better than robots. 

In the end, AI taking the mundane tasks off your plate should only help you build your career in a more efficient, better organized way.

As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership. - Amit Ray, AI scientist Click To Tweet

What are the skills humans are good at that AI cannot capture?


While some highly-advanced robots can mimic human empathy to a certain extent, AI has not been able to truly replace the beauty of human connection. 

Someone who is highly intuitive and quickly understands how people think is an asset no matter where they are headed career-wise. 

Thankfully, empathy isn’t just a random talent that only certain people have. By taking time to listen to people, ask questions, and show genuine interest in their lives, you’ll be the person a robot can never quite replace. 


Sales and empathy are highly connected. Although the way people sell and the products they provide are different from 100 years ago, the basic skill of selling hasn’t changed.

Sales has been around since the first humans bartered goods. And it’s not likely to be replaced just because some new technology comes along.

Spend some time learning the basics of sales and how to be not only good but great at it. No matter how far technology advances in the next decade, you’ll be able to use your sales skill to create opportunities for yourself. 


As humans, we are innately creative. Watch any child pick up a pen and paper, and they’ll quickly draw a depiction of how they see the world (even if it’s just a stick figure family).

Invest in your creativity. Start a business or a side hustle. Try something you’ve never done before. Learn a musical instrument or take a painting class.

In the end, working your creative muscles will be one of the best ways to stay ahead of the curve as the AI industry takes over non-creative jobs. 

Complex problem solving 

Your brain is extremely good at focusing on a single problem and quickly coming up with a unique solution. It’s crazy how much you can do with 10 minutes and specific concentration on a single idea you need to figure out.

In today’s world, many do not practice the skills needed for complex problem solving. We have information coming at us from every possible angle. Most of us don’t take the time to sit, think, and allow our brains to work their magic. 

If you take the time to become great at problem solving, you’ll outpace both other humans and robots in your value to the world. - Dan Lok Click To Tweet 

Imagine a person who has worked to build the above skills. Now, imagine someone else who has done the same thing every single day. Who will the AI technology replace? 

Those who take the time to invest in the skills that make us great as humans will have the edge as the differences between humans and technology become apparent.

Stay up to date with the changes and teach others.

The third and final way to beat the changes coming to our world by way of AI is simply to become the teacher. 

As the world changes, it will be hard for many people to keep up. This means huge opportunity for entrepreneurial folks who are willing to do the research it takes to understand the AI industry. 

Companies, individuals, and schools will all need education about artificial intelligence. They’ll need to know how to implement it, how to learn about it, and how to lead the charge in AI advancement.

This field is ripe with opportunity. Become the researcher others look to. Learn to be the person they go to for solid teaching about the industry. Make your voice an authority in the space while you spend time learning about its current advancements.

If you can become a master of one or all of these skills, you’ll pave your own road to success as the artificial intelligence industry grows. In the end, the advances in technology will be a net gain for society. 

The choice is up to you. Will you build the skill it takes to stay ahead of the curve?

How To Start A Successful Consulting Business

Thinking about how to start a successful consulting business? You’re not alone. The consulting business industry has been growing for the past several years. In 2017, the global consulting market was forecasted at around 262 billion U.S. dollars. The number of management consultants in the U.S. reached 709,750 in 2019. But how do you start a successful consulting business that stands out from the crowd?

There’s a secret to going from zero to $100,000 to making a million dollars a year. Dan Lok shares these strategies with his students in the High Ticket Closer® Certification Program. In this program, Dan shares all of his lessons learned over the past twenty years. To help you start off in the right direction, we will share one of the most important secrets with you in this article.

Watch this video about successful coaching and consulting secrets.

Relationships, Not Transactions

When thinking about how to start a successful consulting business, you first have to be clear about what it actually takes. What do you think consulting is? You see, consulting is not about transactions and your sales of services. One thing far more important than selling a service is relationship management. Your relationship with the client and how you make them feel is as important as what you sell.

Dan Lok always tells his students – people buy because of what you sell, but they stay with you because of who you are. This means that you need to nurture and strengthen your relationships with clients. This is what distinguishes you from your competition. It’s all about how you made them feel. Often it has way less to do with the quality of your work and much more with the quality of the relationship you built. 

If you base your relationship with the clients on the transaction only, you will have a hard time generating consistent income. Money exchanged for service should not be the only thing connecting you with your client. You have to make your clients feel good to make sure they return and recommend you to others. If you only exchange your service for money, how will they get to know you? How will they connect with you?

How to Connect

If you want to know how to start a successful consulting business, you must cultivate transformative relationships. What does that mean? It means that you’re not being seen as a commodity where the client leaves the money and you do the work. Having a transformative relationship means enhancing the business in some meaningful way.

People buy because of what you sell, and they stay because of who you are. -Dan Lok Click To Tweet

But what if you provide technical support and your relationship is mostly transactional? Well, let’s imagine that you help people set up their automated webinars in their funnels. You provide the service and help them with the webinars. All of your interactions are business-related and online or over the phone. But how do you know if the relationship is transactional or transformational?

The tricky part is that you can’t communicate this difference. You can’t ask your client if they experienced a transactional or a transformational relationship. But let’s say you do a good job, and they pay you because they’re satisfied with the service. It’s a pretty good transactional relationship. But what would make this relationship transformational?

Well, as we already said, it’s how you make the client feel that changes the relationship. And how do you affect your client’s feelings? Create an important positive change in their business. If you transform their business in some significant way, you will transform their life and make them feel good.

Transforming A Man Using A Suit

A transformational relationship starts from day one. The first step is figuring out how you view what you do. What does this mean? Well, let’s take a look at a custom suit business.

Let’s imagine a customer comes into your store to get a custom made suit. You take measurements, choose the fabric, and make a suit. This is a very transactional process. However, you could do the same amount of work and get a different result.

Observe your client. Does your client show confidence? Or is there a strong sense of low self-esteem? If a man comes in with low self-confidence and low self-esteem, imagine what a good suit could do for him. You measure him, understand his personality, find out what he does and who he really is. If you do this, you can help bring out his best qualities through your suit.

If you know your client, you can choose the right shade of colors that match his skin tone to give him confidence. You could find the best fit for his form that makes him look confident. Ask him what occasion is the suit for. Is it for a meeting? Paint a picture of a successful meeting for him, and help him see himself differently. Use your experience and expertise to show him an image of his success and confidence in a new suit. 

Now, think about what a good suit that makes him feel good could do. Maybe it will help him get promoted in his company? His confidence changes his performance. Your suit could change that man’s life in many other ways, too.

Attract People You Resonate With

It’s the same suit as the one you just measured and made, but this time, you changed someone’s life. You did not just give him a suit – you gave him an opportunity. 

Do you see the difference? You don’t want to just make a suit and take the money. What you want to do is change your client’s life or business in some way. If you do this, you will also get a very different type of client. You will attract the people with whom you can resonate.

When thinking about how to start a successful consulting business, think about how you position yourself: are you a commodity or someone who can change a life and transform a business?

Changing Your Mindset

Let’s go back to setting up a webinar for a moment. If you’re setting it up for your client, it is likely transactional. But say that you don’t just set up a webinar. By making it automated, you are saving the client’s time. By saving time and helping the client to make more money, you also give them more time to spend with family or doing something else. This is likely life-changing.

It’s the same if you’re a realtor. You could sell a client a two-bedroom condo near parks and a school and hand over the keys to the new owner. Or you can sell a home – a place where the new owner can watch their kids grow up. It’s a different kind of responsibility to your client.

You see, you don’t even have to do anything different to create a transformational relationship. Your service can stay the same. But your attitude is different. You change your mindset and your belief about your own work.

When you’re still figuring out how to start a successful consulting business, your mindset is the key. In his High Ticket Closer® Certification Program Dan Lok dedicates the first few classes exclusively to mindset. This is because he knows that a person without the right mindset always stays a salesperson and never evolves into a powerful closer. If you don’t have the right mindset, you will not create the success you desire. 

How Do You View What You Do?

So what you really need to do is to take a closer look at how you view your own work. How do you feel about what you do? Are you bored with making one suit after the other because it doesn’t make a difference? You might be tired of showing houses to endless potential customers. You could also just be bored with your daily routine and the type of client you work with. 

If you feel uninspired, you are most likely forming exclusively transactional relationships. But when you have a different mindset, your client will sense the difference. As a service-based business, you want a long-term relationship, and your clients will sense that. They will feel that you care, and it will shift their attitude towards your business as well. 

If you are a lawyer, for example, you’re aware that you don’t just offer trademarking services while filling out a bunch of paperwork. You’re actually protecting the client’s brand. As a realtor, you’re not just helping a client buy a house, you’re helping them find a future for their family. This is the mindset we talk about.

Painting The Picture

So as a transformational consultant, you demonstrate to your client that you care about them more than about money. Your focus is not profit alone. You’re interested in a lifelong relationship. You are interested in positive transformation and making a difference. 

As a transformational consultant, you want to impart knowledge to your client, so they get the results they desire. This demonstrates that you care while being unattached to the transactional outcome of your relationship. This will also allow you to set healthy boundaries and not to take it personally if the client doesn’t respond as you imagined. 

But how do you actually do this? One simple way that Dan teaches his closers to do this is by painting a picture. This would be the picture of improvements in their business and life after a certain solution is implemented. To figure out what picture to paint, you have to talk less and listen more. Listen to their needs and pain points. Help them imagine what their business will be like if you do something for them. 

As you do this, make sure you distinguish between caring about your client’s progress and being attached to the outcome. There are many factors that contribute to their success or failure, and you cannot control that.

Many people can learn from the same mentor, yet each person will have different results. Everyone progresses at different speeds and different levels even if they are learning the same lessons from the same person.

Final Thoughts On How To Start a Successful Consulting Business

It’s easy to charge money for a product or service. That’s what most people do. But to make a high income from consulting, you need to build relationships and offer transformations.

Your client won’t have a transformation if you measure him and then bill him for the custom suit you just made. But if you take the time to make a suit that changes his confidence and changes his life, then you’ve opened the door to a lifelong relationship. You didn’t just create a suit, you created a feeling.

Start by changing your mindset. Show that you care about your client more than the product or service you are selling. When you can offer a transformation, the ripple effect will go beyond your service – it will impact your client’s personal and professional life.

To learn more about starting a successful consulting business, you should consider Dan Lok’s High Ticket Closer® Certification Program. This program is for people interested in evolving into transformational closers and leaders in their field. If you’re serious about creating change in your client’s lives and starting a successful business of your own, click here now.