Systems & Processes

Not Sexy, But VITAL For Your Biz Growth…

It’s time we talk about one of the least sexy parts of business…

Everyone online always talks about sales, revenue, and cash in the bank.

But what about the numbers that drive those figures?

I’m talking about marketing metrics.

As you may know, marketing online can get confusing.

You’ve got email marketing, social media marketing, paid advertising, Search Engine Optimisation, sales page conversions, and the list goes on.

So, today you’ll discover some of the most important metrics to pay attention to regarding the marketing channels above…

In the hope that you can improve your marketing so you can see even better results in your business.

Let’s get started

How to Tell If Your Email Marketing Is Hitting Or Falling Flat

Since you’re reading an email newsletter let’s start with email metrics.

Your ‘Open rate’ will give you a clear indication of how your subject lines are performing.

According to mailchimp.com, the industry average for all industries is 21.33%. 

You should always aim to improve your open rates, and you can do this by split testing two subject lines at once.

There are a few ways to split test, and your email software should do this automatically for you. 

Essentially, you’re testing two subject lines to see which has better open rates, by sending to only half the list, then the software sends the remainder of the emails to your subscribers with the better-performing subject line.

Over time, you should have a good idea about what your audience responds to, so you can maintain high open rates.

If you’d like a list of eye-watering subject lines that compell your readers to open your emails, then click here >>

You should also keep an eye on how many people unsubscribe, so you know how your content resonates with your audience.

The second metric to monitor is the Click Through Rate (CTR).

This will be the percentage of people who click on the links in your emails.

Mailchimp.com states the average CTR across all industries for emails is 2.91%.

This metric achieves two things…

Firstly, it helps you to know whether your Calls To Action are good enough for your audience to take action on.

Secondly, it lets you know how compelling the body of your email is, so they actually read far enough to read the CTA.

Now, you may not know which needs improving straight away, but at least you’ll know something needs improving and you can slowly optimize your emails to increase your CTR.

If you’d like some tips to improve your email CTR, then watch this quick 1-minute video >>

How To Track Paid Marketing Metrics

Paid ads can be a great tool in an entrepreneur’s toolbelt for growing their business.

As far as Facebook is concerned, there are multiple objectives you can choose to achieve with your paid ads.

These include getting more traffic to your offers, increased engagement on your boosted posts or ads, increased video views, and lead generation amongst others.

Your metrics here will really depend on the objective you’ve set out for your ads.

For instance, a conversion could mean you make a sale, but it could also mean you acquire a new lead.

For paid ads, common metrics to monitor are Click Through Rate (CTR) and conversions.

As with email marketing, the CTR is the percentage of people who click the link on the ad, out of everyone who views it.

According to growthmarketingengine.com, the average CTR for Facebook ads is 0.9% across 18 industries. 

Here’s a video that will help you increase your paid CTR so you can pay far less per click >>

How To Make Your Ads Pay

To ensure your paid ads are profitable, you must know your ROAS (Return On Ad Spend).

This is how much revenue your business makes for each dollar it invests in ads.

This metric is even more important than your conversion rate because you could have high conversions, but if your margins aren’t high, then your ROAS will be low.

Done incorrectly, paid ads are a good way to burn cash and FAST!

Done correctly, paid ads will become your license to print money!

So, click here if you want to know how to increase your ROAS on your Facebook ads >>

While we’re talking about ROAS, there are three more very important numbers you MUST know if you want to scale.

These numbers are your Cost of Acquisition (CAC) per customer, your Customer Lifetime Value (LTV), and your cost per lead (CPL).

I shot you a quick video where I break down these numbers and why they’re so important >>

How To Get The Best Bang For Your Buck With Social Media Marketing

Even though social media marketing is free, you shouldn’t underestimate its power.

I know organic reach may not be as wide as it used to be, but there are still benefits of social media marketing, especially if you use TikTok which still has phenomenal organic reach.

Social media metrics give you a good understanding of your brand awareness and referral traffic to your website.

Engagement is key on social media, so even though it’s free, it pays to put a good amount of time and effort into your content.

Key metrics are likes, comments, and shares.

These are commonly known as vanity metrics, but they’re important if you want to know how engaged your audience is.  

Many believe free marketing like Facebook and Instagram is dead, but there are still ways you can increase your engagement on those platforms.

Here is a great video to increase your engagement on IG in 2022 >>

And if you want to increase your Facebook engagement, then you’ll want to watch this video here >>

In the interest of time, I don’t want to make this newsletter too long.

There are other marketing metrics you could consider concerning your Search Engine Optimisation, your sales pages, and your website.

Perhaps, I’ll save those for another newsletter, but I believe you have enough here to help you optimize key areas of your business to see HUGE results.

And of course, you’re welcome to do your own research for ways to improve a specific area of your marketing.

Until next time, go high ticket,

Dan Lok

P.S.If you want to know how to scale to $100K per month, then do yourself a favor and block out just 30 minutes to watch my Advanced Expert Masterclass >>

Inside you’ll get the exact strategies my clients and I used to hit consistent $100K months.

Growing Your Business’ Reach Through Client Ascension

When it comes to growing your business, there’s no better way to move forward than by helping your clients reach their goals. Achieving high ticket and sales ascension with client ascension processes is a method to increase profits for both you and your customer base. Read on for 6 tips on how you can use client ascension to grow your business:

Understand Your Customer’s Needs and Wants

When it comes to client ascension, it’s important to understand where your customers are coming from. Ask questions and listen closely to their answers so you can create a plan that meets their current needs and helps them reach their desired end goals.

To create an atmosphere of client ascension, you should also make sure to be open and honest about any changes or obstacles that may arise. When customers know what to expect, it builds trust and encourages them to continue working with you.

Create High-Value Offers

When customers are looking for high ticket ascension, high-quality products and services are what will help them move up the ladder. Invest in creating high-quality content that adds value to your customer’s experience. Ensure that your products and services are high-quality and reliable and provide real solutions to customer issues. By providing high-value solutions tailored to your customer’s needs, you can show them the path they need to take in order to reach their goals. Doing so will help create a strong bond of trust between you and your clients.

For example, if you’re providing high-ticket services like consulting or coaching, make sure to provide valuable advice and feedback in every session. Not only will this make customers more likely to continue the high-ticket ascension process, but it will also create loyalty and help customers recommend your services to others.

Follow Up Regularly

It’s important to check in on ascension efforts regularly to ensure that your customers are making progress on their goals. This will help you stay engaged with them throughout the process, which is essential for client ascension success. To ensure follow-up, you can set automated reminders and emails to keep customers informed of their progress.

Provide Incentives for Referrals

Encouraging happy customers to refer others can be a great way to grow your business’s reach. Offer rewards or discounts for each referral, as this can be a powerful incentive for people to spread the word about your services. This will aid in the client ascension process by helping you reach more high-ticket customers who are likely to take advantage of high-value services.

Be Open and Honest About Client Expectations

One of the most important aspects of client ascension is setting realistic expectations from the outset. Make sure you’re transparent about what your services will and won’t do for them, so they understand the value you can provide and have realistic expectations of their results. When customers have questions, make sure to answer them honestly and promptly.

Final Thoughts

By following these tips, you’ll be well on your way to growing your business’s reach through high ticket ascension, sales ascension, and client ascension. With a combination of high-value offers, excellent communication, and incentives for referrals, you can create long-term relationships with customers that benefit both parties.

If you want to learn more about client retention and ascension, attend one of our next events.

The Fast Emergence of the AI Industry: How Not to Get Left Behind

What does AI mean to you?

Do you think of Terminator or the power of humanity’s creations? Are you scared or excited? Is it confusing or clear?

AI, for many, has become a catchphrase. 

General statements about the future mean very little. Wouldn’t you agree?

You don’t need a grand explanation of the possibilities of AI in the future. And you certainly don’t need a dire prediction about AI taking jobs away.

What you do need is a clear understanding of AI today and the best way to adapt to the changes it will bring to our world. 

Overview of the AI industry

You may be wondering, exactly what is AI?

AI, short for artificial intelligence, is tasks that are performed by a machine or by a program that requires some element of intelligence to complete. 

The AI industry is focused on building machines that complete projects or solve problems that normally would require human intelligence. 

The field of artificial intelligence was actually founded way back in 1956. But our fascination with the way the brain works has existed long before the beginning of the official industry. Philosophers have tried to categorize human action. Scientists have studied systems behind the way we think. Everyone has wondered at a psychological trick or two. 

While the buzz around the topic has only become mainstream in the past decade, AI has existed longer than most people realize.

The AI Industry Today 

How immersed in AI are you?

Actually, if you’ve used Siri or Alexa today, you’ve already interacted with AI. 

Other examples of the AI industry at work today include:

  • Augmented reality (real-to-life experience through a set of goggles) 
  • Chatbots (website AI that starts conversation with customers) 
  • Self-driving cars (allows drivers to relax and enjoy the trip)
  • Amazon’s transactional AI (gives users suggestions based on past purchases) 
  • Google Nest (regulates temperature, lights, and other simple household elements) 
  • Pandora’s music AI (finds related music based on 400 preset qualities) 

Have you used any of these common AI technologies recently? We all have. Our day-to-day life has been completely transformed whether we realize it or not.

What AI Means for Individuals

We can’t get beyond the fact that artificial intelligence is advancing rapidly. It’s transforming our world right under our noses.

Watch this video where Dan Lok shares 7 jobs that will disappear in the next 20 years due to AI (and what you can do about it).

As you can see, technology in general has replaced many jobs that required humans with computers.

Remember cashiers at the store? Now, we have automated checkouts. 

Remember agents at the airport? Now, we have kiosks to handle practically everything. 

Artificial intelligence is also infiltrating jobs held by:

  • Factory workers
  • Phone operators and telemarketers
  • Bank tellers and clerks
  • Warehouse stockers and packers
  • Stock traders 
  • Bomb technicians 
  • Surgeons 
  • Hotel staff 

It makes sense why most people fear AI will take over all jobs.

Here’s the bright side: even if AI replaces many jobs that we know today, it will also create new opportunities. This is the way every technological advancement in the past has worked as well.

Even if AI replaces many jobs that we know today, it will also create new opportunities. - Dan Lok Click To Tweet

Back when Elias Howe invented the sewing machine, seamstresses boycotted the idea. One sewing machine could replace the work of up to 10 women. Yet the invention of the sewing machine only made the fashion industry more profitable. It’s created more jobs, not less. 

Yes, those jobs were different from the ones required before the machine. The end result was not less work but more.

How to Adapt to the AI Industry 

AI has the potential to change the job market in a similar way to the sewing machine. However, its impact will be ten times greater. 

How should you approach AI? 

It’s not just about the jobs that will be replaced. It’s about your future career opportunities and income potential.

Want to stay ahead of the curve? Dan Lok has put together several ways you can do just that. 

Try these approaches as you work to stand out while AI changes our world: 

Learn to operate computers. 

In many cases, a machine doing its job will need a human to regulate it. 

Why not focus on learning as much as possible about these machines and how to operate them? 

The seamstresses who succeeded best in the era of the sewing machine were the ones who started using it. In the same way, the job seekers who stay ahead of the curve in the next decade will know how to manage AI. 

If you’re working for a company just starting to invest in AI, take the time outside work to do the research into the technology. Don’t miss a chance to learn and operate it. Be the first person to offer yourself as the company integrates artificial intelligence into its daily process. 

Even if you don’t want to be at your current job forever, your understanding of the technology behind AI will be invaluable to your career. If you start your own company someday or quit your current career to pursue something new, you’ll only benefit from having a basic understanding of AI technology. 

The majority of people will just sit around and accept that their job is being stolen from them by AI. You can be better than that. Instead, focus your attention on becoming a master of the AI industry in the space where you work. 

Invest in innately human skills.

Artificial intelligence is quickly overtaking easily automated jobs. These jobs often require repeated tasks rather than complex problem solving. 

You can be disappointed by this, or you can take the opportunity to invest in skills that humans can do far better than robots. 

In the end, AI taking the mundane tasks off your plate should only help you build your career in a more efficient, better organized way.

As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership. - Amit Ray, AI scientist Click To Tweet

What are the skills humans are good at that AI cannot capture?

Empathy 

While some highly-advanced robots can mimic human empathy to a certain extent, AI has not been able to truly replace the beauty of human connection. 

Someone who is highly intuitive and quickly understands how people think is an asset no matter where they are headed career-wise. 

Thankfully, empathy isn’t just a random talent that only certain people have. By taking time to listen to people, ask questions, and show genuine interest in their lives, you’ll be the person a robot can never quite replace. 

Sales

Sales and empathy are highly connected. Although the way people sell and the products they provide are different from 100 years ago, the basic skill of selling hasn’t changed.

Sales has been around since the first humans bartered goods. And it’s not likely to be replaced just because some new technology comes along.

Spend some time learning the basics of sales and how to be not only good but great at it. No matter how far technology advances in the next decade, you’ll be able to use your sales skill to create opportunities for yourself. 

Creativity 

As humans, we are innately creative. Watch any child pick up a pen and paper, and they’ll quickly draw a depiction of how they see the world (even if it’s just a stick figure family).

Invest in your creativity. Start a business or a side hustle. Try something you’ve never done before. Learn a musical instrument or take a painting class.

In the end, working your creative muscles will be one of the best ways to stay ahead of the curve as the AI industry takes over non-creative jobs. 

Complex problem solving 

Your brain is extremely good at focusing on a single problem and quickly coming up with a unique solution. It’s crazy how much you can do with 10 minutes and specific concentration on a single idea you need to figure out.

In today’s world, many do not practice the skills needed for complex problem solving. We have information coming at us from every possible angle. Most of us don’t take the time to sit, think, and allow our brains to work their magic. 

If you take the time to become great at problem solving, you’ll outpace both other humans and robots in your value to the world. - Dan Lok Click To Tweet 

Imagine a person who has worked to build the above skills. Now, imagine someone else who has done the same thing every single day. Who will the AI technology replace? 

Those who take the time to invest in the skills that make us great as humans will have the edge as the differences between humans and technology become apparent.

Stay up to date with the changes and teach others.

The third and final way to beat the changes coming to our world by way of AI is simply to become the teacher. 

As the world changes, it will be hard for many people to keep up. This means huge opportunity for entrepreneurial folks who are willing to do the research it takes to understand the AI industry. 

Companies, individuals, and schools will all need education about artificial intelligence. They’ll need to know how to implement it, how to learn about it, and how to lead the charge in AI advancement.

This field is ripe with opportunity. Become the researcher others look to. Learn to be the person they go to for solid teaching about the industry. Make your voice an authority in the space while you spend time learning about its current advancements.

If you can become a master of one or all of these skills, you’ll pave your own road to success as the artificial intelligence industry grows. In the end, the advances in technology will be a net gain for society. 

The choice is up to you. Will you build the skill it takes to stay ahead of the curve?

How To Start A Successful Consulting Business

Thinking about how to start a successful consulting business? You’re not alone. The consulting business industry has been growing for the past several years. In 2017, the global consulting market was forecasted at around 262 billion U.S. dollars. The number of management consultants in the U.S. reached 709,750 in 2019. But how do you start a successful consulting business that stands out from the crowd?

There’s a secret to going from zero to $100,000 to making a million dollars a year. Dan Lok shares these strategies with his students in the High Ticket Closer® Certification Program. In this program, Dan shares all of his lessons learned over the past twenty years. To help you start off in the right direction, we will share one of the most important secrets with you in this article.

Watch this video about successful coaching and consulting secrets.

Relationships, Not Transactions

When thinking about how to start a successful consulting business, you first have to be clear about what it actually takes. What do you think consulting is? You see, consulting is not about transactions and your sales of services. One thing far more important than selling a service is relationship management. Your relationship with the client and how you make them feel is as important as what you sell.

Dan Lok always tells his students – people buy because of what you sell, but they stay with you because of who you are. This means that you need to nurture and strengthen your relationships with clients. This is what distinguishes you from your competition. It’s all about how you made them feel. Often it has way less to do with the quality of your work and much more with the quality of the relationship you built. 

If you base your relationship with the clients on the transaction only, you will have a hard time generating consistent income. Money exchanged for service should not be the only thing connecting you with your client. You have to make your clients feel good to make sure they return and recommend you to others. If you only exchange your service for money, how will they get to know you? How will they connect with you?

How to Connect

If you want to know how to start a successful consulting business, you must cultivate transformative relationships. What does that mean? It means that you’re not being seen as a commodity where the client leaves the money and you do the work. Having a transformative relationship means enhancing the business in some meaningful way.

People buy because of what you sell, and they stay because of who you are. -Dan Lok Click To Tweet

But what if you provide technical support and your relationship is mostly transactional? Well, let’s imagine that you help people set up their automated webinars in their funnels. You provide the service and help them with the webinars. All of your interactions are business-related and online or over the phone. But how do you know if the relationship is transactional or transformational?

The tricky part is that you can’t communicate this difference. You can’t ask your client if they experienced a transactional or a transformational relationship. But let’s say you do a good job, and they pay you because they’re satisfied with the service. It’s a pretty good transactional relationship. But what would make this relationship transformational?

Well, as we already said, it’s how you make the client feel that changes the relationship. And how do you affect your client’s feelings? Create an important positive change in their business. If you transform their business in some significant way, you will transform their life and make them feel good.

Transforming A Man Using A Suit

A transformational relationship starts from day one. The first step is figuring out how you view what you do. What does this mean? Well, let’s take a look at a custom suit business.

Let’s imagine a customer comes into your store to get a custom made suit. You take measurements, choose the fabric, and make a suit. This is a very transactional process. However, you could do the same amount of work and get a different result.

Observe your client. Does your client show confidence? Or is there a strong sense of low self-esteem? If a man comes in with low self-confidence and low self-esteem, imagine what a good suit could do for him. You measure him, understand his personality, find out what he does and who he really is. If you do this, you can help bring out his best qualities through your suit.

If you know your client, you can choose the right shade of colors that match his skin tone to give him confidence. You could find the best fit for his form that makes him look confident. Ask him what occasion is the suit for. Is it for a meeting? Paint a picture of a successful meeting for him, and help him see himself differently. Use your experience and expertise to show him an image of his success and confidence in a new suit. 

Now, think about what a good suit that makes him feel good could do. Maybe it will help him get promoted in his company? His confidence changes his performance. Your suit could change that man’s life in many other ways, too.

Attract People You Resonate With

It’s the same suit as the one you just measured and made, but this time, you changed someone’s life. You did not just give him a suit – you gave him an opportunity. 

Do you see the difference? You don’t want to just make a suit and take the money. What you want to do is change your client’s life or business in some way. If you do this, you will also get a very different type of client. You will attract the people with whom you can resonate.

When thinking about how to start a successful consulting business, think about how you position yourself: are you a commodity or someone who can change a life and transform a business?

Changing Your Mindset

Let’s go back to setting up a webinar for a moment. If you’re setting it up for your client, it is likely transactional. But say that you don’t just set up a webinar. By making it automated, you are saving the client’s time. By saving time and helping the client to make more money, you also give them more time to spend with family or doing something else. This is likely life-changing.

It’s the same if you’re a realtor. You could sell a client a two-bedroom condo near parks and a school and hand over the keys to the new owner. Or you can sell a home – a place where the new owner can watch their kids grow up. It’s a different kind of responsibility to your client.

You see, you don’t even have to do anything different to create a transformational relationship. Your service can stay the same. But your attitude is different. You change your mindset and your belief about your own work.

When you’re still figuring out how to start a successful consulting business, your mindset is the key. In his High Ticket Closer® Certification Program Dan Lok dedicates the first few classes exclusively to mindset. This is because he knows that a person without the right mindset always stays a salesperson and never evolves into a powerful closer. If you don’t have the right mindset, you will not create the success you desire. 

How Do You View What You Do?

So what you really need to do is to take a closer look at how you view your own work. How do you feel about what you do? Are you bored with making one suit after the other because it doesn’t make a difference? You might be tired of showing houses to endless potential customers. You could also just be bored with your daily routine and the type of client you work with. 

If you feel uninspired, you are most likely forming exclusively transactional relationships. But when you have a different mindset, your client will sense the difference. As a service-based business, you want a long-term relationship, and your clients will sense that. They will feel that you care, and it will shift their attitude towards your business as well. 

If you are a lawyer, for example, you’re aware that you don’t just offer trademarking services while filling out a bunch of paperwork. You’re actually protecting the client’s brand. As a realtor, you’re not just helping a client buy a house, you’re helping them find a future for their family. This is the mindset we talk about.

Painting The Picture

So as a transformational consultant, you demonstrate to your client that you care about them more than about money. Your focus is not profit alone. You’re interested in a lifelong relationship. You are interested in positive transformation and making a difference. 

As a transformational consultant, you want to impart knowledge to your client, so they get the results they desire. This demonstrates that you care while being unattached to the transactional outcome of your relationship. This will also allow you to set healthy boundaries and not to take it personally if the client doesn’t respond as you imagined. 

But how do you actually do this? One simple way that Dan teaches his closers to do this is by painting a picture. This would be the picture of improvements in their business and life after a certain solution is implemented. To figure out what picture to paint, you have to talk less and listen more. Listen to their needs and pain points. Help them imagine what their business will be like if you do something for them. 

As you do this, make sure you distinguish between caring about your client’s progress and being attached to the outcome. There are many factors that contribute to their success or failure, and you cannot control that.

Many people can learn from the same mentor, yet each person will have different results. Everyone progresses at different speeds and different levels even if they are learning the same lessons from the same person.

Final Thoughts On How To Start a Successful Consulting Business

It’s easy to charge money for a product or service. That’s what most people do. But to make a high income from consulting, you need to build relationships and offer transformations.

Your client won’t have a transformation if you measure him and then bill him for the custom suit you just made. But if you take the time to make a suit that changes his confidence and changes his life, then you’ve opened the door to a lifelong relationship. You didn’t just create a suit, you created a feeling.

Start by changing your mindset. Show that you care about your client more than the product or service you are selling. When you can offer a transformation, the ripple effect will go beyond your service – it will impact your client’s personal and professional life.

To learn more about starting a successful consulting business, you should consider Dan Lok’s High Ticket Closer® Certification Program. This program is for people interested in evolving into transformational closers and leaders in their field. If you’re serious about creating change in your client’s lives and starting a successful business of your own, click here now.

The System On How To Turn 6 Figures Into 7 In Revenue

Have you seen the popular TV show ‘Shark Tank’? If you haven’t yet, there’s a lot you can learn from it. For example, how to turn 6 figures into 7 for your business. This business reality show will teach you about business, investing, growing your business and more. You can think of it like ‘America’s Got Talent’ for doing business: entrepreneurs pitch their ideas in hopes of winning big investments for their companies.

You’ll see many success stories, and you’ll also see some millionaire wannabes too. You’ll even see people come back on the show, having previously failed. 

Whether you’re a small or mid-to-large size business, you will walk away with loads of value. Since these are real deals, made in real life, you’ll know exactly what will work and what won’t in the market.

People will be willing to invest in your products or services if they buy into what you believe in. It takes a smart plan to convince a lot of people to open up their wallets. 

If you want to know how to scale your way to a 7 figure business, you can follow lessons from ‘Shark Tank’ winners. These lessons will save you from costly mistakes, and guide you towards the right track with your revenue.

What differentiates every entrepreneur is the system they follow in their business. Those who are likely to win have done diligent research beforehand. It is their system that enables them to get to where they are, all within an impressive timeframe.

You too can follow a similar system on how to turn 6 figures into 7 in revenue and grow your business:

1. Position Yourself as a 7 Figure Earner

What got you to 6 figures won’t get you to 7 figures. To reach that level, you’ll have to position yourself as who you want to become.

Here’s a secret: you don’t have to hustle your way to 7 figures to grow your business. 

What you need to do instead is to focus on your time better. Your time is more valuable. Since you only have 24 hours each day, it’s impossible to hustle harder to reach where you want to be. 

You should spend your time bringing more value and impact to your audience; then you will position yourself as a go-to expert in your industry. 

If you can position yourself, sales will happen a lot faster. This will also help you stand out from your competition. 

While on your way to 6 figures, you were testing out the waters of your new business. Now that you know what’s been working, it’s time to share your growth. 

This means that, by now, you should have more credibility and social proof. That’s enough to know that people enjoy your products or services. The next step, then, is reaching new customers. 

Positioning helps with doing this. Even if you’re doing social media marketing, your positioning will expand your reach a lot faster. You’ll even get more people referring to you, as well as more recurring customers.

The biggest benefit is that people start coming to you, instead of you having to chase them in a cold market. You’ll be able to see the difference in opportunities. 

Dan Lok giving a talk about growing your business

There are a few ways you can position yourself:

  • Credibility: Develop authority and provide your expertise to your audience.
  • Messaging: A compelling message on why your audience should care about your ‘why’.
  • Platform: Make sure your message and everything else aligns in all your platforms. (Website, social media, publications, etc.)
  • Social Proof: Have people sell for you through endorsements, reviews, media features, etc.
  • Tagline: Keep a clear, simple tagline that shows who you are, what you do, and how you’re helping.
  • Story: This is what’s going to distinguish you from any other business. Your story is a unique and powerful element you need to share, and have others resonate with. 

Once you change your positioning, you’ll at least 2X your business. The best part? You won’t need to work as hard. That’s because your company will become more superior and produce better results.

You don’t even have to compete on prices to scale – you can charge more without losing customers. All it takes is for you to show that your products and services are of the best quality.

2. Improve Your Marketing to Grow Your Business

If you’re a good marketer, you can pretty much get anything you want for your business. You can find out how to turn 6 figures into 7 by getting more exposure.

Even though some entrepreneurs didn’t win on ‘Shark Tank,’ they still got a lot of exposure from being on the show. They might not have won a deal, but those who like their ideas end up becoming customers. They might even have deals coming in from other companies.

People are often willing to get on ‘Shark Tank’ for the exposure, and not even expect to win. Once you’ve made an appearance, your business will have more online searches.

That’s how marketing works – it means getting in front of people who want what you have. Now, you don’t have to appear on a hit TV show to gain exposure. You can rely on word-of-mouth and visibility through other channels.

Man reading his laptop looking for help to grow his business

Social networking plays a big role in this. Since everyone is using a smartphone nowadays, it’s hard to stay off social media apps. This is how many people stay informed, share news, and connect.

As social media is only growing stronger, it’s getting more difficult to get people’s attention. Your business has to compete with all the other distractions on a daily basis. 

The best way to get people’s attention is by being a little disruptive. What does that mean? It means you have to be creative. That’s how you can make your business famous.

Most people think you have to spend a fortune on marketing. In reality, it’s the content you put out that makes a fortune. 

If you can produce valuable, eye-catching content, you won’t have to rely so much on spending money to make money. Imagine if every post or video you make goes viral – what will that do for your business?

You have to keep in mind that more than 2 billion people are using social media worldwide. To reach more people, you’ll have to ask yourself: “What will get them to stop scrolling when they see my post?”

Another way to get more attention fast is to partner up with more reputable people. You can become a guest on someone’s podcast, or have influencers feature you on their posts. Anything that helps spread the word about your business is effective marketing.

3. It’s Not Better Alone to Grow Your Business

There’s an African proverb that says: “If you want to go fast, go alone. If you want to go far, go together.”

With that said, it’s wise to build business partnerships. 

There are many successful companies that rely on partnerships: for example, companies like Airbnb, Uber, and Apple. 

Airbnb partners with homeowners; Uber partners with drivers, and Apple partners with app developers. Without these partnerships, their presence in the marketplace wouldn’t exist. Partnerships are what make them who they are. 

The reason why these companies are successful is that they offer a solution to people’s problems. Not only that: they offer job opportunities too. It’s a definite win-win situation. 

2 people shaking hands in front of a contract

The truth is, not every idea you have will turn out great – no matter how exciting it sounds. To test it out, you’ll need other people’s input.

Even if you plan on executing an idea, it’s better to have people working with you. There might be one skill you’re good at, and another you’re not. 

Some entrepreneurs find it hard to trust other people with handling their businesses. But managing all the work on your own is not ideal. The best thing to do is to bring world-class talent into the picture: that way, you’ll have a powerful team to produce only the best.

How to turn 6 figures into 7 by doing this?

Keep in mind it’s not the tools, sales, or products: it’s the people. If you want to scale your business faster, you’re going to have to upgrade your team. Surrounding yourself with like-mind 7-figure earners will do the job. 

Your network is your net worth. Click To Tweet

Since these talented people are more skilled, you don’t have to be present all the time. They should be capable of coming up with solutions without your guidance.

If you stick to a 6 figure team, you’ll still catch yourself getting involved in most projects. They are capable of performing tasks, but theirs might not be the best work you’ve seen. There could be more revisions that push the deadlines back. 

Once you stop micromanaging, you’ll have more time to focus on your business instead – turn to the things that matter more.

Partnerships don’t have to be about hiring new people; you can also focus on your connections. Your business flourishes and will grow when you find the right mentors, industry leaders, and masterminds.

4. The Powerful Thing About Leveraging

There are two main ways you can leverage

As we mentioned earlier, you can hire a team. You don’t have to have a big team or spend a lot of money on overhead expenses. If you find the right people to work with, they’ll be able to help you sustain more revenue. 

What helps your team scale faster are successful strategies and execution. When everyone is equipped with the right skills, all your systems will be effective and this will help grow your business.

These systems are built on action steps and learning. They help your team avoid having to repeat the same mistakes again. Your workflow will then become faster.

Two men looking at graphs and discussing growing their business

Another way to leverage is through technology, specifically automation. If you’re wondering how to turn 6 figures into 7 without getting too involved, then leveraging automation is what you need to do.

You can simplify a lot of your tasks by letting technology do the work. Perhaps your sales funnel could be automated, and you’ll be making money in your sleep. 

Whatever it is that’s taking most of your time, try automating it. If there’s a way to do certain things faster, automate it. When you use automation in most of your processes, you and your team will have time to focus on other strengths and that is one way to grow your business .

5. Do You Know Your Numbers – Sales and Profit?

Having an idea is amazing, but knowing the numbers will get you to success. Your idea is useless if the numbers don’t look good. 

Imagine you launch a new product, and then find out that there’s not much of an audience for it. You also have to make sure you’re capable of funding it. These factors will reflect on how responsible you are.

Group of co-workers in a workshop or seminar

You’ll have to prove that your product is well-researched and suitable for serving a great market demand. Also, you’ll need to know about market analyses and sales growth projections.

Here are some helpful questions you can ask yourself:

  • What are my past annual sales?
  • How many customers do I have?
  • What are my next year’s sales goals?
  • My marketing plan?
  • What are my costs that’ll affect my net revenue?

If you can’t answer these basic questions right away, it’s time you go back and do the math. 

Especially if you pitch to an investor to fund your business, you need to be able to answer questions. They want to know how much cash will go in and out of your business. If you’re not confident in your numbers, they might not be as confident in you.

You’re going to need capital. Even if you’re starting out with no money in the bank, your goal is to find capital as a safety net in case of plans failing.

6. Fail Forward as Much as Possible to Grown Your Business

According to INC., 96% of businesses fail within 10 years.

You can still achieve learning how to turn 6 figures into 7 figures – while being the 4% that succeeds. But, you’ll need to be comfortable with failing business first. 

Inventor Alexander Graham Bell said: “When one door closes, another opens, but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”

Sometimes your ideas aren’t meant to work in the first place, and that’s acceptable. It’s better to stay humble and move on. You must fail forward more to get to your success faster. 

Running a business is an incredible learning process and a journey. You have to expect some failures, mistakes, and rejections along the way. You will get closer to your goals if you’re able to accept these flaws. Instead of trying to make a failed plan work over and over again, you have to learn from mistakes and move on. 

If something goes wrong, take it as a lesson. It might’ve been your performance that needs improvement or failure to communicate. You will do much better the next time around. This will also make you a wiser entrepreneur. Other people will look up to you for knowledge and experience. 

Once you’ve reached perfecting your ideas, you will discover major breakthroughs – some of which many entrepreneurs haven’t experienced for themselves yet.

How to Turn 6 Figures Into 7 Figures Fast

Taking your business to the next level requires you to act a certain way. If you want to earn more than 6 figures, you have to act like you already do.

This will help shift your mindset and make better decisions. Some of these decisions include changing the people in your circle. When you surround yourself with better people, you do better.

Not only that, but you need to know how to work smarter instead of hustling harder. Working smarter involves partnering up with people who can help your business grow. Instead of chasing people, focus on inspiring them to come to you.

If you want to know how to turn 6 figures into 7 figures in revenue fast, High Ticket Influencer™ might be for you. It’s everything you’ll need in one place.

High Ticket Influencer™ (HTI) is where you’ll get Dan Lok to coach you in scaling your business to 7 figures. He will walk you through the same method he uses to scale all his businesses. You’re going to discover how he went from making zero dollars to a million in less than a year. 

It’s not something you’d expect and can find anywhere else. You will have the right resources to start right away, as well as other entrepreneurs to connect with. 

If you’re ready to scale your business while avoiding years of mistakes, click here to find out more about High Ticket Influencer™.

The Future Of Marketing Automation

Marketing automation has become a fundamental building block necessary for productivity and efficiency. But what is the future of marketing automation? Marketing automation has been talked about a lot lately, but many people are still in the dark when it comes to the details of how automation will benefit marketers now and in the future. 

Embracing technology is an absolute must in today’s digital landscape. It can be the key that enables small startups to compete alongside larger corporations.  As we’ve ushered into the new decade, marketers and entrepreneurs should understand the fundamentals of marketing automation – as strategies update towards the current reality. But to do this well and receive the full benefits of this strategy, you must know your social media inside-out. Stay with me, and I will show you just how you do that. 

What Exactly Is Marketing Automation?

Marketing automation refers to the automation of otherwise time-consuming, repetitive tasks that marketers must do. It refers to the software and technologies designed for automating these processes for marketing departments and marketing agencies.

This could be automated data collection, automated email newsletters, automated customer support chat, and more.

Marketing Automation Has Been a Hot Topic Lately

As more tech-savvy tools come about, companies find themselves overwhelmed with dozens of tools with API integrations. It’s cumbersome and not as easy-moving as the market matures.  And because of that, more companies will shift to a solution that has complete core functionalities that are available under one roof. 

Since our inboxes are now filled with dozens of newsletters, offers, and pitches that come from marketing automation –  they will very soon lose effectiveness.  For example, the bulk generic newsletters that are still common amongst larger corporations will soon cease to exist. 

With that said, companies are realizing that. So, to walk into the future of marketing automation, an increased focus on segmentation is one of the paths to victory. 

Larger Corporations are Already Implementing Advanced Behavioral Analytics and Algorithms

The future of marketing automation is clearly in online communication. Interaction data in your emails, heat mapping on your website and web search behavioral activities to create specific consumer profiles. 

Marketing Automation By Focusing On Segmentation 

Why should you focus on segmentation?

Although it takes additional effort, time, and money to shape your marketing strategy into implementing marketing automation, it is the main element for your return on investment. Automatization will create a much more satisfying journey for your customers or visitors to your website. It’s like a digital touch-point, with tailored emails and pre-filled forms.

So what is segmentation? It basically means that you’re creating to understand and address different segments within your contact and visitor lists. By doing that, you’re creating a conversation that adapts personalized speeches with your customers in an automated way. 

Marketers say that the biggest benefit of automation is saving time. Click To Tweet

Focusing on your segmentation means, you’re segmenting a group of people or profiles with common characteristics. So, when you create different customer profiles – you find out what they are interested in within your products and what are their expectations from you. 

With that said, of course, it’s mainly for your potential customers. But, once you’ve defined your customer’s profile (or sometimes it’s called “buyer’s persona”) you must also adapt it over time, as your strategy evolves. But as your strategy evolves – your customer personas evolve with it too. 

Personalizing Information According to Offers

Have you ever wondered how does a corporation or a brand knows so much about what you want? You magically receive an email with the exact information you had in mind… Well – that’s good marketing automation segmentation. It means personalization of the information and offers according to your customer’s characteristics and expectations. 

Keep in mind, in 2020, you should find a way to make the most of the artificial intelligence-powered tools. Have two-way communication by listening to customers’ needs and engaging with your customers – this is a natural language processing to improve customers’ experience. It is one of the most popular methods for creating personalized customer experiences. 

Achieving Greater Consistency

As marketers, you’re always looking out for ways to automate, optimize and make things simpler. It enables you to produce more content to achieve a higher return on investment. 

To survive and thrive in the future of marketing automation in 2020 – the corporations must evolve in their marketing strategies. Click To Tweet

One of the biggest challenges companies are facing with marketing is generating traffic and leads. According to HubSpot’s report, 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of the leads. 

With greater consistency,  you might be able to bump up revenue in 6 to 9 months’ time. This is good news for you because businesses that nurture leads make 50% more sales at a cost of 33% lesser than those that do not.  And nearly 90% of agencies say their marketing automation strategy is successful. 

86% of buyers are willing to pay more for greater customer experience Click To Tweet

The thing with marketing automation today is that everywhere you turn, people are talking about customer experience(CX). In fact, 86% of buyers are willing to pay more for a greater customer experience, according to research from PWC. The research also shows that with greater consistency, 49% of consumers make impulse buys, after receiving a personalized recommendation. 

Increased Expectations of the Shopping Experience 

The thing is, consumers expect highly personalized shopping experiences from online retailers or corporations. They are willing to spend more money if the brands deliver targeted recommendations that match their buying preferences.

Retail sales are projected to hit over $5.68 trillion by the year 2021But, what if you’re not in the retail business? What other industries could look into generating money with marketing automation? 

Maximizing Your Return On Investment 

When you’ve fully utilized a robust tool that combines a customer relationship management (CRM) system with marketing automation – your sales and marketing-related activities will be available in one centralized place. But many marketing professionals lack the advanced skills they could use to boost their return on investment (ROI) – despite realizing that marketing automation is the way forward.

So, if you’re reading this article right now and you’re a business owner, you should know that customer relationship is the key to retention. Therefore, by automating your activities, you’re able to develop and foster those relationships to achieve a higher return on investment. 

Understanding your return on investment campaigns is the key to success as it gets harder and harder to stand out in today’s crowd. Click To Tweet

But, to increase response rates and sales – you must implement a single customer view (SCV).

Single Customer View (SCV)  

In order to send the most effective marketing campaigns, single customer views enable powerful use of optimal sending time, fully automated personalized customer journeys,  and granular segmentation of your audience. 

Since buyers are demanding more personalized interactions – implementing reward incentives into your clients’ marketing automation will increase conversion rates and drive new business referrals. On top of that, it also shows customer appreciation and increases retention and brand loyalty. 

Gifting is one of the hottest and most effective strategies that help your clients with their challenges. Watch this video about how to harness the power of a marketing funnel – Nathan is an entrepreneur who does animation for the environmental industries and this is where he leverages information and creates a lead magnet offer – achieving 200 visits to his website in just a day.

Customer Journey

When it comes to customer journey automation, from a marketing perspective, let’s talk about the most important stages – front-end and back-end. As you already know by now, creating a more satisfying journey for your customers and visitors is the key element when it comes to marketing automation.  This automation tool could help scale your return on investment by generating new lead and turning them into your well loyal customers.  

Lead Generation – Front-End 

Set your mood for demand generation – converting anonymous visitors from your website into your contacts with just their email addresses.

Sometimes, you don’t need to create a landing page to capture lead information – short and simple user experience is equally important. HubSpot’s free marketing tools will be able to do the job with this. The moment a lead shares their email address, you’ll know where they work, who they are, and what pages they visit. 

For example, you will know what they view and what sort of activities are going on between that particular customer on your website. With that, you’ll be ready to follow up right away.  So if you wondered – How a corporation or a brand knows so much about what you want? – now you know. 

You might find this video helpful as you go – How to attract more business by using lead generation advertising.

Lead Nurturing – Back-End 

When it comes to lead nurturing, it’s about constantly involving new tools and techniques. Despite the fact that some aspects remain the same, like using emails to nurture contacts down your funnel. 

However, the content and positioning are ever-changing and you have to constantly keep a lookout for effective lead nurturing tacticsAlthough a standard set of workflow automation tools exists, if you’re looking for something that’s more innovative in creating nurturing content – there’s a new tool you can try. 

Vidyard is great for creating and hosting video content for lead nurturing. What makes Vidyard great? Its variety of video tools enables you to create astonishing content. So, if you’re a marketer looking to jump on the video bandwagon – Vidyard’s a brilliant tool. From live features to its studio content creation products and its free tool – viewedIt.

Marketing Automation Saves Time

As I mentioned earlier, although it takes additional effort, you will feel some burden only in the beginning, during the setup period. However, in the long run, marketing automatization is time-saving because it eliminates all manual efforts. With just “one click” – all your messages are sent according to your entire database or selected cohorts.

This means, you no longer need individual communication with different segments of your customers.  You can leverage marketing automation and implement a solid customer journey strategy. And If you implement this correctly, you can build a large profile of leads.

Walk them through an engaging journey you’ve designed according to your strategy and convert them into customers. The growth hacking strategy has never been about short-term spikes. It’s about consistent, long-run growth.  But if you’re automating marketing campaigns using customers that have not gone through your customer journey – you may not achieve a consistent growth rate in that way. 

Achieving greater consistency is crucial when it comes to maximizing your return on investment. Click To Tweet

So, how do you know when you should invest in marketing automation? When you begin to see a steady flow of new visitors from organic search results and when you’ve put together a customer journey strategy, you can automatize. That’s when you start to invest in marketing automation. 

Criteria To Consider When To Invest In Marketing Automation

  • You’ve converted your visitors into leads
  • You have a steady traffic flow of new visitors
  • Producing engaging content to offer to your leads  
  • Manual sales process vs the huge number of leads
  • Sales team unable to generate more revenue
  • Spending too much time on social media management
  • You want to leverage influencer marketing and content
  • You want to increase revenue by scaling
  • Develop better relationships with customers at any stage of the sales funnel
  • Incentivize your customers and implement solid gamification strategy

If your business meets any of the criteria above, it’s time to plan your marketing automatization. 

Marketing Automation Tools And Techniques That Give You An Edge In 2020

With more and more options emerging, as a business owner, you might want to know what tools and techniques are available to find the best one.  It’s obvious that we have to embrace technology and the future of marketing automation. 

Marketing itself is key to success of your business and, as I said in the beginning, marketing automation has become a fundamental building block of productivity and efficiency.  Therefore, more companies will shift to a solution that’s available under one roof. But, as your customers evolve, so does your marketing strategy. 

Defining your customer’s profile makes them adapt to your strategy – They Evolve As You Evolve Click To Tweet

As I mentioned earlier, once you’ve defined your customer’s profile – they must adapt as your strategy evolves. But, if your customers evolve, this means, you’re more likely to spend more time trying to keep up with the best tips and trends. You must always be ahead of the curve. Does that make sense? 

On top of that, as a business owner – you only have 24 hours in a day – cramming business development, marketing, production, customer service, financials and everything else could be a disaster. (Not to mention lack of sleep…)

And if you don’t know the tips and techniques to implement a good marketing automation process, you’re most likely to be left behind in today’s digital landscape. This is why I put together a list of things you should keep an eye on if you want to stay on top of it all. 

Best Marketing Tools For Every Business And Budget

If you’ve been looking for new easy ways to streamline your marketing process, here is a list of some marketing automation tools I’ve curated for you. 

  • All-in-One Marketing
  • Email Marketing
  • Social Media
  • Customer Journey
  • Advertising Automation
  • Pricing Automation
  • Loyalty and Referral Marketing Automation

But, I have to tell you this…Even though it sounds good to have a solution that’s “All-in-One Marketing Automation Tool” – sometimes, you may not need everything. 

So, before you decide which tool to go for – return to your criteria listYou don’t want to waste your time and money on something you don’t need.  

All-in-One Marketing Automation Tools

Generally, all-in-one automation is when you’ve already hit on a handful of marketing channels. Regardless of which channels – you’ve seen success across more than two or three channels or you’re already investing financially in scaling your business. 

Is it time to scale your business with a marketing automation tool? Click To Tweet

If that sounds like what you need – email automation, ad-buying, and lead nurturing – all-in-one can help scale every aspect of your marketing process.

Marketo

They claim to offer marketing automation that covers any channel. Their full-featured software can handle everything from digital advertising to social media to account-based marketing.

With that said, Marketo is a good option for the larger marketing process.

Eloqua

This is a part of the Oracle suite of tools – works with nearly every other tool under your marketing belt. 

Eloqua has more than 700 integrations making your every step of the process more personalized and streamlined. 

The beauty of this tool is that it’s one of the few all-in-one tools that explicitly emphasized serving B2B companies. 

HubSpot

Ideally, it’s for growing companies who want to use Inbound Marketing to increase traffic flow, convert leads and improve return on investment.

HubSpot is an all-in-one integrated platform that comes with its own marketing automation toolkit.  Its premium workflow tool allows you to centralize and automate key marketing actions within your business.

Pardot

Here’s another marketing automation tool that’s tailored to the needs of B2B companies – with the support of analytics and account-based marketing solutions. 

The partnership between Pardot and Salesforce – creates a more robust suite of products that help sales and marketing teams to be more effective. 

ActiveCampaign

If you’re thinking about “processes of real humans”, ActiveCampaign does the best job at working automation.

In reality, there are aspects of marketing that need a human touch and you can’t handle everything with just marketing software.

Email Marketing 

Email automation is the first thing that most people think of when they hear “Marketing Automation” – despite the high-profile of all-in-one tools.  They are a lot cheaper compared to the whole mumbo jumbo package. That’s why I said, sometimes you don’t need everything and return to your criteria list if you’re unsure. Now, what is the task involves email marketing automation? 

You can send triggered emails and build complex automated campaigns by personalizing audience segmentation. In other words – emails to promote your business. It cultivates relationships with potential customers and by doing that, your customers will be well informed with updates on your brands.

For instance, you can offer coupons to claim their free trial (depending on your product and service). It’s a “direct form of marketing” and it’s efficiently cost saving. Not forgetting, you’re also contributing to the environment since it’s totally paperless. 

Watch this video on 7 powerful ways to write better sales copy to implement in your emails.

Now, this may sound interesting and easy. You might be thinking that this is just what you need for your business – nothing more. 

Int hat case, you’re leaning towards email marketing automation. Learning how to write direct response emails is essential.  There’s no point if email marketing automation works well for you but you or your team is unable to craft brilliant emails.  The whole point is to turn your well-qualified buyers into loyal customers – Increase return on investment.

Now, let’s get into Social Media. 

Editorial Credit: Solomon7 / Shutterstock.com

Marketing Automation for Social Media

From content publishing to monitoring to analytics – social media encompass one of the broadest fields – it automates various aspects of social media marketing. Your brand is probably active in more than one social media channel – more than one person publishing under your brand’s social media account – using social media for multiple purposes – such as paid advertising or providing customer support. 

If this is not the case, you probably don’t need a full-fledged social media marketing automation tool. Then you focus only on what you need. 

Hubspot Social Inbox

A new feature by HubSpot called Inbox is meant to help you better prioritize your time on social media. It elevates your content that resonates best with your most engaged customers. This also means, your personalized message is being shared with your customers based on their persona. On top of that, it improves the customer experience. (CX)

Hootsuite

With features that help you schedule content, monitor conversations about your brand and industry, Hootsuite is what you need for a unique presence to your brand.  On another note, it’s one of the most comprehensive and full-featured social media automation tools.

Buffer

It’s a simple web application that allows you to schedule your post across a variety of social platforms. Basically, Buffer is a stripped-down version of Hootsuite – focusing mainly on post scheduling. While it can be integrated with other social platforms, this application is easy to use and relatively popular. 

But if you want to integrate Buffer to Facebook, keep in mind that it only allows you to schedule posts for pages and groups – not Profiles. Unlike LinkedIn, you can post on both profiles and pages. However, for Instagram and Pinterest – you need a business account or a premium Buffer subscription. 

CoSchedule

One of the best solutions for planning and strategizing social media content in advance. By doing a bulk map out of your content throughout, it gives you a bird’s eye view of your complete social process.  In addition to that, you can reuse and create more content with analytics and CoSchedule’s suggestions. 

Sprout Social

With individually tailored solutions from social management and marketing to customer care, employee advocacy, and data and intelligence. Sprout Social has one of the widest features among other social automation tools. This kind of solution is great if you have a sales team – making it easy to collaborate with strategy and executive. 

Now, let’s talk about advertising marketing automation. Since you’ve been well informed on the essence of customer journey automation. This next step is the key to make everything work.  

Advertising Automation

If you’re investing in several different platforms, such as Google, Facebook, Twitter or LinkedIn – it’s a hassle managing ads campaign across different social media networks.  Thanks to the ever-evolving digital landscape, there’s always someone creating a valuable tool to help marketers take away the hassle. 

Adstage is one of them – helps with automating, create and manage your campaigns across major pay-per-click (PPC) platforms and it allows you to report on your results. This powerful automation tool comes with visual features and not only it’s recommended to pay-per-click (PPC) experts, but also newbies. 

Of course, there are other marketing automation tools that are available for you to choose from. And some tools work best for certain social media platforms but not for others – like, Zalster – they only handle Facebook and Instagram ads. However, despite their limitation – it’s a remarkable tool that truly handles your ad campaigns from end-to-end. 

Other Advertising Automation Tools

AdRoll: Run ads across every channel from the display and social to emails.  In addition to that, they offer retargeting campaigns, so you stay top of mind with new and inactive prospects by re-engaging with them. 

Metadata.io: One and only tool that enables B2B marketers to run account-based ads. With the help of AI and multivariate testing, in order to get the best results for your ad budget – Metadata.io identifies the most effective combination of ad creative, copy and placement.

Shoelace: This tool focuses on the customer journey and they make it easy to use ads throughout every stage of your buyer’s journey. The good thing about this tool is that it continuously nurturing and pushing leads towards a sale.  On top of that, their software offers segmentation that  allows hyper-targeted ads and prevents ad fatigue 

Editorial Credit: Solomon7 / Shutterstock.com

Pricing Automation

Should you keep your prices competitive as your competitors shift or optimize your price from top-down? For some small companies, this may not be necessary but for larger companies – pricing automation software makes it easier to react towards competitive pricing changes. 

This can be an advantage to your pricing strategy. Generally, it’s designed with an eCommerce mindset. With that said, companies that will most likely benefit from this tool are eCommerce and those that are selling competitive products to the marketplace. 

If you’re interested in starting an eCommerce business, watch this video

Loyalty and Referral Marketing Automation

Did you know that the most powerful marketing tool is “word of mouth”? When you think or talk about marketing automation or marketing itself – very often, loyalty and referrals get left out. And when you combine both together, it can be a good fit for your business. 

But how to know if it’s a good fit? 

If you’ve seen results from word of mouth or extensive research or negotiation is not required then this tool is an added advantage to upsell or increase your return on investment. Leverage your referral and loyalty program in this digital landscape with some of these tools 

TapMango

Offers flexible reward structures and plenty of choices for promotions. TapMango opens the door to inspire customers and reward loyalty and referrals. 

Ambassador

By hand-selecting your preferred customers to automate and testing reward incentives – find the right mix with Ambassador. If you want a tool that’s like an auto-pilot, this is it. I personally like this because the platform offers plenty of integrations and pre-built templates. You can just choose one and go.

Get to the Top With Marketing Automation

As I said, marketing automation is not for every company or marketing team. Not everyone is ready to automate their operation.

Needless to say, in today’s digital world, you can take your sales marketing strategy to a whole new level with marketing automation tools. If you go back to the criteria and you see your business is heading in the direction of failure with the current marketing strategies – automation is a surefire way for small businesses to prevent this from happening. Not only does it save you time and money, but it also maintains brand messaging while reaching thousands or millions of people. 

The key is simple: Determine which platform fits your company best so you can save time and money. Each platform you use must be utilized to the fullest potential and run in such a way that your customers feel taken care of and enjoy the best customer journey you can build. 

If you don’t know where to start, click here to discover the best-kept secrets of my success and all I know about social media. This vault has everything I learned and used to grow businesses and turn leads into loyal customers.