Business Models

Want My Legendary Live Event Strategies?

If you’ve been following me for a while, you’ll know that I love doing live events…

And after many years of doing very few live events…

In 2022 I did a tonne of live events, and this while I’ve scaled back a little this year, live/virutal events are still something we do every few months.

Events are a great way for you to give your audience HUGE value upfront.

And of course they’re also a way to upsell them on your high ticket offers.

So, in this week’s newsletter you’ll discover how to fill your event, how to keep attendees engaged, and different strategies to make big money with live events.

Let’s get started.

How To Fill An Event

As a coach, consultant, trainer, or expert, whether it’s small, medium, or large…

You most likely have some type of audience.

And if you don’t, now is a great time to start building one.

Because your content builds a relationship with new prospects on autopilot, and it’s scalable.

Now, even if you don’t have a big audience right now, you can still fill your event with paid ads.

And in this video you’ll discover game changing strategies to fill your event even if you don’t have a referral network or loyal following.

By the time you’ve finished watching, you’ll also have a tested and proven strategy to ensure your attendees actually show up >>

How To Increase Attendee Participation

Getting people to the event is your first hurdle, but getting them to participate is another hurdle altogether.

Have you ever been to a boring event?

I have, and if you’re not engaging your audience, you’re leaving A LOT of money on the table.

People will never invest more money with someone who does excite, motivate, and engage them.

In our business, we’ve generated tens of millions of dollars with events, and over the years we learned a thing or two about audience engagement.

So, here are 3 ways you can increase audience engagement.

  • Demand engagement
  • Reward engagement
  • Maintain high energy levels

In this video you’ll discover exactly how I do this in my events, AND you’ll also get 2 more ways to improve engagement >>

I highly recommend you watch the video if you want to improve engagement at your live events and improve your revenue.

How To Ensure Your Audience Gets The Most Out Of Your Event

A lot of people go to events and learn nothing.

Sure they may take a lot of notes, but they usually end up on the shelf and they gain nothing from the event.

So, in order for your audience to walk away from your event with a truly valuable experience, I recommend you instruct them to do 3 things.

On the first day, before you begin teaching, let them know they should be wearing 2 hats.

  1. A “connector’s” hat: Events are a great place to expand their network.
    They should have an idea of the type of people they want to meet they can add value to and help them move their business forward.
  2. A “student’s” hat: Rather than coming to the event and taking notes on everything, they should be looking for 10-12 big ideas they can implement.
    They should aim to implement those ideas within 30 days.
    If they don’t implement them in the next month, they never will.

If you let them know how to get the most out of your event, they are more likely to invest in your high ticket programs after getting so much value.

How To Make BIG Money With Live Events

As you’ve already seen…

There’s a lot that goes into the event.

In the first video I linked above, there were some strategies to ensure people actually turn up.

But I’d like to take that a step further in a moment.

Because at every event, there is a Before, During, and After.

Your focus before the event is to get as many people to turn up as possible.

You’d be surprised, even though people pay for something, they may not attend.

And if the event is free, there’s an even bigger chance they won’t attend.

So, I shot you a very powerful video where you’ll discover >>

  • Why the quality of your attendees is far more important than the quantity…
  • The BIGGEST mistake most people make when running events…
  • How to create anticipation in your attendees to make sure they attend…
  • What to do before, during, and after the event…
  • How to repurpose your event to make more money…
  • And much, much more!

I’ve packed a lot into this quick 10 minute video, and this is the exact formula I’ve followed to generate tens of millions of dollars with events, so get ready to take notes.

A Follow Up Strategy So Powerful It’s Not Even Fair

I’ve got one more video for you my friend.

What you’re about to see was shot at an exclusive and private dinner with my Dragon 100™ clients.

It’s rare that I share something from the VIP vault…

But I feel this event strategy has the power to greatly increase the number of clients you sign at your events.

And the best part?

It gives you one action to take before and after the event, but it’s so simple, and that’s why it works.

So click here for an unfair advantage over your competitors >>

In closing…

Done right, events can bring you a huge ROI in your business.

I hope this newsletter has given you enough strategies to take away and implement in your next event.

Until next time… go high ticket,

Dan Lok

P.S. – If you want to see how to run a successful live virtual event where I practice what I preach and implement what you’ve learned in this newsletter…

Then you won’t want to miss our next S.M.A.R.T. Challenge™.

At the challenge, not only will you experience everything I’ve mentioned above…

You’ll also get the exact business playbook I’ve used to generate over $100 million in just a few short years.

The strategies you’ll discover will help you SCALE, SYSTEMISE, and SUSTAIN your business through any economic climate.

So, don’t wait another second…

Click here to get the full scoop and secure your seat to the S.M.A.R.T. Challenge™ >> 

Post-Launch Strategies: Growing and Scaling Your Course

Congratulations on successfully launching your Kajabi course! 

Now that your course is live and students are embarking on their learning journey, it’s time to shift your focus to post-launch strategies that will enable you to grow and scale your course effectively. 

In this comprehensive guide, I’ll walk you through proven strategies to promote continued enrollment growth, maintain course quality, and explore opportunities for expansion.

Strategy 1: Leveraging Testimonials and Success Stories 

One of the most powerful ways to attract new students post-launch is through testimonials and success stories from your existing students. 

Reach out to your satisfied students and request their feedback on the course’s impact. 

Use these testimonials on your sales page, social media, and marketing materials to build trust and credibility with potential students.

Strategy 2: Implementing Referral Programs 

Word-of-mouth marketing can be a game-changer for your course’s growth. Create a referral program that incentivizes your current students to invite their friends and colleagues to enroll in your course. 

Offer discounts, bonuses, or exclusive content as rewards for successful referrals.

Strategy 3: Engaging with Your Audience 

Stay actively engaged with your students through various communication channels. 

Host live Q&A sessions, webinars, or virtual meetups to address their questions and provide additional value. A thriving and interactive community fosters loyalty and encourages students to continue their learning journey with you.

Strategy 4: Ongoing Content Updates 

Keep your course content fresh and relevant by regularly updating it with new insights, case studies, or industry developments. Continuous improvement enhances the value of your course and encourages students to return for additional learning opportunities.

Strategy 5: Upselling and Cross-selling 

Once your students have completed your core course, offer them advanced or specialized modules as upsells. Cross-selling complementary courses or resources can also add value to their learning experience. The goal is to retain existing students by providing them with additional learning opportunities.

Strategy 6: Webinars and Workshops 

Webinars and workshops are powerful tools for post-launch promotion. Host free webinars on related topics to attract new leads and showcase your expertise. Offer limited-time discounts or bonuses to attendees to drive enrollments.

Strategy 7: Analyzing Data and Metrics 

Track and analyze data on student engagement, completion rates, and feedback to gain insights into the effectiveness of your course. 

Use this data to identify areas for improvement and tailor your content to meet your students’ needs better.

Strategy 8: Creating Evergreen Funnels 

While the initial launch may be live, consider setting up evergreen funnels to continue enrolling students automatically. 

Evergreen funnels allow you to attract new students and make sales even after the launch phase has ended.

Strategy 9: Diversifying Offerings 

Explore opportunities to expand your course offerings or create additional courses in related niches. 

Diversifying your offerings can attract a broader audience and increase your revenue streams.

An example of this is  

Strategy 10: Partnering and Collaborations 

Consider partnering with other course creators or industry experts for collaborations. Joint ventures can expand your reach to new audiences and introduce your course to potential students who may not have discovered it otherwise.

As you implement these post-launch strategies, remember to stay attentive to your students’ needs and continuously seek opportunities for improvement. 

By combining effective marketing tactics with a commitment to delivering exceptional learning experiences, you’ll position yourself for continued growth and success in the world of online education.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here:

►► Watch the FREE masterclass on how to get paid for what you know:

The Power of Kajabi Pipelines: Unleashing the Potential of Sales Funnels

Today, we’re on an exciting journey to explore the true prowess of Kajabi Pipelines and how they can revolutionize your sales strategy. If you’re eager to elevate your course business, you’re in for a treat.

In this comprehensive guide, we’ll take an in-depth look at Kajabi’s powerful pipeline feature and learn how to leverage its versatility in creating highly effective sales funnels for all kinds of offers.

Whether you’re promoting an engaging course, a digital product, or an exclusive membership program, the strategic use of pipelines will be your secret weapon in transforming your sales approach.

Understanding the Magic of Kajabi Pipelines

At its core, a pipeline in Kajabi is a series of interconnected steps that guide your potential customers from awareness to purchase. 

Each step is carefully designed to move prospects through the sales process smoothly. With Kajabi’s easy-to-use visual builder, creating these automated pipelines becomes a breeze.

Crafting the Perfect Offer

A successful sales funnel begins with a compelling offer. During this phase, we’ll discuss how to create irresistible offers that your audience won’t be able to resist. 

Drawing from my favorite pricing methods, we’ll determine the optimal price point, package, and positioning for your offers.

Curious to know if your offer is irresistible? 

Here are 7 traits:

Upsells, Downsells, and Cross-Sells: Maximizing Conversions

One of the beauties of Kajabi Pipelines is the ability to incorporate upsells, downsells, and cross-sells into your sales process. By strategically offering complementary products or services, you’ll not only increase the average transaction value but also enhance the overall customer experience.

Step-by-Step Pipeline Setup

Let’s walk through the step-by-step process of setting up your Kajabi Pipeline. From crafting engaging landing pages to crafting compelling sales copy, every element of your pipeline plays a critical role in driving conversions. We’ll optimize each step for maximum impact.

Data-Driven Improvements

Once your pipeline is up and running, the journey doesn’t end there. I’ll share insights on monitoring pipeline performance, analyzing conversion rates, and identifying potential bottlenecks. Armed with this data, you can make data-driven decisions to optimize your sales funnels further.

Embrace Automation and Scale Your Business

One of the greatest benefits of using Kajabi Pipelines is automation. By automating the sales process, you free up valuable time and resources, allowing you to focus on what matters most: creating exceptional course content and serving your students.


In conclusion, Kajabi Pipelines can be a game-changer for your course business. When utilized effectively, they streamline your marketing efforts, nurture leads, and boost your revenue. 

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here:

►► Watch the FREE masterclass on how to get paid for what you know:

Take advantage of the power of Kajabi Pipelines and elevate your course business to new heights of success!

Dan Lok

5 Biz Mistakes You MUST Avoid

As you may know, I failed at 13 businesses before my first success…

So, it’s safe to say I’ve made more business mistakes than the average person.

In fact, most people would have given up after their first few failures, but I couldn’t afford to.

I had to take care of my mom, and by my 13th failure, I was $150K in debt.


Or, I’d never pay my debts working for minimum wage.

So, as you’re a coach, consultant, expert, or trainer, I’m going to share with you 5  of the most common mistakes, that if avoided, you’ll have a very successful and minimal stress business.

So let’s dive in.

Not Having a Clear Client Outcome Or Solving A Specific Problem

Whether you’re just about to start your business or you’ve been in business for a while, let me ask you something.

Are you crystal clear on the problem you solve?

I know it can be tempting to want to solve many problems for many different people, as you think you’ll capture more of the market.

But the truth is, if you attempt to talk to everyone, you’ll talk to no one.

Let me give you an example.

In our Dragon 100™ program, we only work with coaches, consultants, experts, and trainers, etc.

We only accept business owners making at least $100K per year, and they come in at the Red Dragon level.

From there, they stay Red Dragons until they hit $1 million, where they become Black Dragons.

From there, they stay a Black Dragon until they hit $10 million and so on.

We know exactly who we’re targeting and at what level they are if they join us.

That’s the level of clarity you must have around your offer and your clients.

Why You Need Experience

This may not surprise you, but just taking an online course doesn’t qualify you to charge clients thousands of dollars to solve their problems.

The course has only given you the insights, and techniques to make things work.

You’ve got to get your feet wet and work with clients, either for free or for very little until you get some experience under your belt and you know without a doubt you can help people.

There are a lot of scam coaches out there that will happily take people’s money and promise the world but can’t deliver.

Don’t be one of them.

Why You Must Divest Emotionally From The Result Of Your Closing Calls

Have you ever been on a sales call with someone who was so invested in the outcome of the call you could feel their desperation?

How did you feel on the call?

Don’t forget, your prospect needs you more than you need them.

There’s no point in turning into a big green monster every time you get on a call.

Now, this may sound counter-intuitive, because you want to help them, and you want to apply as many closing techniques as needed in order to close them IF you think you’ll work well together…

But the vibe you want to give off, is you don’t care about the outcome.

If you work together, great…

If not, that’s OK too.

If you want some help with closing high ticket services like a pro, then click here to check out my training How To Sell High Ticket Products and Services >>

How To Get Clarity On Whether You’re a Coach Or Consultant

I see this happen often.

That is people thinking they’re a coach when they’re actually a consultant or vice versa.

So, what’s the difference?

I ask this question at my events and you’d be surprised by the answers I get.

The bottom line is, most people don’t know the difference.

So, if you’d like some clarity on the matter, then click here to watch this quick video >>

Because, if you’re not clear on whether you’re a coach and consultant, there’s a good chance you could do your clients a disservice, which in turn affects your business in many ways.

Here’s an example…

If you think you’re a consultant, when you’re actually a coach, you may give your clients all the answers when they should be thinking for themselves and working things out with your guidance.

This in turn stifles their growth and while it may keep them in your business longer, they won’t see the results they desire.

This brings me to the next mistake.

Being Too Emotionally Attached To Your Clients Results

Yes, you should care about your clients and their results, but ultimately, it’s up to them to take action and the results they say they want.

As Morpheus says “I can only show you the door, you must walk through it.”

It’s your job to do everything in your power to give them the best chance of success.

If they’re simply not doing the work, then it doesn’t matter how hard you work, they’ll never succeed.

And in the event this happens, it’s not your fault.

Here’s a bonus mistake.

How To Stay In Charge After Your Client Gives You Money

I used to teach my clients this.

“Just because they give you money, doesn’t make you their little b*tch.”

You’re the boss, the problem solver.

Your clients must fit in with your schedule, not the other way around.

So, don’t bend over backwards to please them, do things on your terms.

Isn’t that why you got into business in the first place?

If something is legitimately urgent, that’s different, but most things aren’t that urgent, and you can get to them in your own time. 

There are many more mistakes we could cover, but I don’t want to give you too many things to work on.

I’m certain if you fix these if you’re making them or do your best to avoid them, you’ll see huge results in your business and personal life.

To your success,

Dan Lok

P.S. – If you want to avoid making costly errors in your business this year, you may like to attend my 3-day business immersive, The S.M.A.R.T. Challenge™.

When you join me and the other high level coaches and consultants in attendance, we’ll work together to ensure you have the exact strategies I’ve used to SCALE, SYSTEMIZE, and SUSTAIN your business in any economic climate.

We only run the event a few times each year, so if you miss this one, by the time the next one rolls around, most of the year will be over.

Click here for the full scoop and get on the front foot to cement the success you deserve in 2023 >>

Kajabi Evergreen Webinars – Your Automated Sales Machine

Welcome back to our Kajabi journey!

Today, we’re about to unlock the true potential of evergreen webinars, an incredible tool that can revolutionize your course sales on autopilot. Get ready to explore how to effortlessly create, schedule, and optimize your evergreen webinars with Kajabi, empowering you to reach a broader audience and generate sales even when you’re not actively promoting.

In this comprehensive guide, I’ll walk you through the essential steps to harness the full power of evergreen webinars. From crafting irresistible webinar content to driving traffic and maximizing performance, we’ll cover every actionable aspect. 

Say goodbye to live webinar stress and embrace the freedom of automated sales that work tireless

Understand the Power of Evergreen Webinars 

Evergreen webinars are pre-recorded webinars that give the illusion of being live. They allow you to showcase your course and its benefits to potential customers, even when you’re not physically present. 

Harness the power of evergreen webinars to attract, engage, and convert your audience 24/7.

Create a High-Converting Evergreen Webinar 

Craft a compelling and informative evergreen webinar that highlights the value of your course. Focus on addressing pain points and offering solutions to your audience’s problems. 

Structure your webinar to build excitement and demonstrate the transformation your course can provide.

Utilize Kajabi’s Webinar Feature 

Kajabi offers a user-friendly webinar feature that allows you to create, edit, and schedule evergreen webinars effortlessly. 

Leverage this tool to customize your webinar page, set up automated emails, and manage your audience’s registrations seamlessly.

Set a Consistent Schedule 

Consistency is key to successful evergreen webinars. Decide on a schedule for your webinars, such as weekly or bi-weekly, to keep your audience engaged and returning for more valuable content. 

Stick to your schedule to build trust and credibility with your audience.

Drive Traffic to Your Evergreen Webinar Funnel 

Promote your evergreen webinar through various marketing channels. Leverage social media, email marketing, content marketing, and paid advertisements to drive traffic to your webinar funnel. 

Encourage your existing audience to share the webinar with their networks to expand your reach.

Implement Follow-Up Sequences 

After attendees watch your webinar, follow up with them through automated email sequences. Provide additional value, answer questions, and highlight the urgency of enrolling in your course. 

Use persuasive copy and strategic calls-to-action to convert leads into paying students.

Monitor and Optimize Performance 

Regularly review the performance of your evergreen webinars. Analyze metrics such as attendance rate, engagement, and conversion rates. 

Use this data to identify areas for improvement and optimize your webinar content and marketing strategies.

Repurpose Webinar Content 

Don’t let your webinar content go to waste. Repurpose parts of your webinar into bite-sized videos, blog posts, or social media content. 

This way, you can continue to promote your course and attract new leads even after the live webinar has ended.


Evergreen webinars are a game-changer in automating your sales process and scaling your course business. Follow these actionable steps to create compelling evergreen webinars that captivate your audience and drive conversions. 

With Kajabi’s webinar feature and your dedication, you can turn your webinars into a powerful sales machine that works for you around the clock.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here:

►► Watch the FREE masterclass on how to get paid for what you know:

To your unstoppable success,

Dan Lok

Lack High Quality Leads?

I want to share something with you that will completely revolutionize your business if you let it…

Over the years, created and/or run businesses in multiple markets, from the coaching and consulting space, to different ecomm stores, salons, various business opportunities, and even table tennis.

Over the last few years however, we’ve transitioned from the make money online niche to solely focus on helping experts like you in the coaching and consulting space.

And guess what was one of the FIRST things we did once we made the switch that’s allowed us to make a somewhat smooth transition.

We began to build a new email list of our ideal prospects.

If you don’t have an email list, you’re relying on paid ads, word of mouth, and social media platforms.

All of which could disappear at the drop of a dime.

So, in this newsletter, you’ll get the only two things you need to grow your business FAST.

How to Attract Clients To You Like Bees To Honey

The first thing you need is an ad that captures their attention and gets them to take the action you want them to take.

The goal here is to obtain their email address.

And you do this by offering them a lead magnet.

I’m almost certain you’re aware of this already…

But you’re about to discover exactly how to get your lead magnet right.

Now, before we discuss “which” lead magnet to choose, let’s discuss 3 things your lead magnet absolutely must have.


It must be relevant to your marketplace.

It doesn’t matter how good your lead magnet is if it appeals to the wrong people, all you’ll end up with is a lot of untargeted leads.

Your goal with your lead magnet is to generate as high quality leads as possible even if that means a lower volume.

Perceived Value

Will your market perceive your lead magnet as valuable?

Will it solve a burning problem for them?

Is it something they CAN’T get anywhere else?

Because if your answer is “no” to any of these, they won’t hand over their details so easily.

Your lead magnet should save them time, money, or improve their life in some way.

Serves Your Business’s Purpose

The purpose of you putting out a lead magnet isn’t only to generate leads.

It’s also to work with them as a client.

But if your lead magnet solves their entire problem they won’t need to work with you, will they?

So, make sure it solves a piece of the puzzle, not the entire thing.

How To Decide What Lead Magnet To Use

There are literally hundreds of lead magnets you could put out.

Obviously, as the years go by, what works changes.

But if you’d like some ideas for what lead magnets you could create, here are 5 you may like to consider.


  • Webinars and Masterclasses

Webinars worked very well for us for a long time, but we found they weren’t working as well in recent years.

So, for a while we didn’t have any webinars or masterclasses out there to help our current market

Now we have shorter masterclasses that run for 20-30 minutes.

If you’d like to see our masterclass for coaches and consultants so you can get some ideas, then click here >>

When you watch the masterclass above, you’ll gain insight into how to hit consistent 6 figure months, even if that seems out of reach for you right now.

Some of my clients do regular live masterclasses instead of pre recorded classes.

Personally, I like automated masterclasses.


  • Ebooks and Whitepapers

    These along with the others I mentioned above help position you as an expert in your niche.

    We used my book FU Money as a lead magnet for years, particularly when we were in the business opportunity niche.

    Your e-book should provide comprehensive information/strategies to your prospects.



  • Free Trial

    If you have a membership or subscription site, you could offer a free 7-day trial.

    I would stay away from offering a free consultation or strategy session, because your time is involved.

    You can still offer these sessions, but the prospect must go through a strict qualification process first, and if they’re answering an ad, they’re not likely to be highly qualified straight away.

Now, there are many mistakes you could make with your lead magnet…

But if you click here, you’ll get some ideas on how to write the copy of your lead magnet landing page to capture the most targeted leads >>

In summary, you must know your target audience to create something they’ll find valuable that solves their challenges.

How To Reel Clients Into Your Business Without Added Stress

Now you have high quality prospects on your list, the second ingredient is of course to communicate with them.

Your goal here is to entertain and educate them, and then invite them to work with you periodically.

It’s up to you how often you email your list.

If your emails are always fun to read, there’s no reason why you can’t email them every day.

Ensure you email them things they’ll find valuable and make a pitch now and then for product or service, or free strategy sessions etc.

In our previous newsletter I wrote about how to write emails that get opened and acted on, so check your inbox for either of these subject lines The ultimate marketing newsletter for 2023 OR, ultimate marketing playbook.. if you’re looking for email copy tips.

I hope you’ve enjoyed this week’s newsletter.

Business is all about testing, so if you put out something that doesn’t hit, it doesn’t mean it sucks, it may mean the copy needs changing.

Copywriting is really the thing that moves the needle in your business outside of closing skills.

To your success,

Dan Lok

P.S. – If you’d like my personal help to install robust systems into your business to help you scale and sustain your growth…

You may like to join us for our next S.M.A.R.T. Challenge™.

Over 3 full days, you’ll get some of my favorite strategies I’ve used to weather the storm of the last 3 years during some of the toughest economic times in history.

Click here for the full scoop >>