Get The Best Out Of Your Sales Team

Your closers are part of one of the most important teams in your business…

And over the years, I’ve built sales teams of all sizes, including up to well over 100 closers.

I’ve tested many ways to train them, incentivize them, and help them perform to their fullest potential.

Some things worked, while others didn’t.

So, in this week’s newsletter, you’ll get a comprehensive list of things you must do if you want a closing team of top producers.

So, grab a notepad and a pen and get ready to make good notes…

Because this newsletter will be one of the most important things you read if you want to take your business to brand-new heights.

Why Your Sales Team Must Be Coachable

Before you hire any new closer, you must first find out if they’re coachable.

The way to do this is to roleplay with them and give them feedback.

If they take the feedback well and without ego, you know they’re coachable.

Next, you want to roleplay again to see if they can take the feedback onboard.

This will show they can implement feedback fast, which is exactly the type of person you need on your team.

Why Your Prospects Are More Important Than Your Product

The old way of sales is DEAD my friend.

Gone are the days of talking AT your prospect and selling the features and benefits.

In today’s market, your prospect is most important, and in fact, they always were, it’s just taken people this long to figure it out.

Every closer on your team must know your prospects inside out.

They must know their pains, problems, roadblocks, goals, fears, aspirations, etc.

Outside of that, they must have the product knowledge to know if you have a good solution to their problem.

You’d be surprised how many business owners don’t have a customer avatar document.

You should already have a detailed customer avatar to give new team members, especially in sales and marketing.

If you want to know how to create a customer avatar in 5 simple steps then click here >>

How To Set Them Up For Success

A lot of business owners don’t have a solid onboarding process.

They don’t set expectations well enough (more on this later)…

And they don’t give them the right materials to study.

So, here are 5 things that will help onboard your closers:

  1. Show them how to set sales appointments

    This should be done live either by you, your sales manager, or your top closer or appointment setter.
  2. Show them how to close deals live

    This should be done live either by you, your sales manager, or your top closer.
  3. Give them successful sales calls to listen to

    Find the best sales calls you can, and give them to your closers to listen to on repeat.
  4. Get them to roleplay amongst themselves daily

    If you have a physical office, you can create an objection game, so whenever your closers walk past each other they throw objections at each other and have to answer them on the spot.

    If you have a virtual office, then get them to set aside some time each morning for roleplay.
  5. Create an environment with tools that can train them when you can’t

    Recommend the best sales books… give them access to sales trainings you’ve invested in.

    Set up their environment in such a way that you’re not needed every time you want to train them.

    As the CEO you don’t have time to train your team every day, like I’m doing here >>

But you should train them periodically or find someone capable to do it.

What Expectations Should You Set Before They Start Work?

You’ll want to let them know their KPIs based on performance and behaviors.

Performance KPIs will obviously be the number of sales, but behavioral KPIs will be things like…

Clearing their pipeline every day… never being late for sales meetings… following up with prospects every 90 days or so, etc.

If they dip below their KPIs for two weeks or don’t meet your minimum expectations, they’ll need more training.

Hold them accountable to your expectations and their KPIs by firing them if they’re not met after a further two weeks.

Make sure you fire the bottom 25% of your closing team every quarter as well.

This keeps everyone on their toes and ensures you have the best producers on your team.

Why You Must Have a Leaderboard

You’ll want to set up two leaderboards either in your office or somewhere your team can see them daily in a virtual setting.

Have one leaderboard for sales results, and another for the daily tasks/behaviors I mentioned earlier.

Because it’s the behaviors that create results for them and your company at the end of the day.

Why You Must Create A Solid Compensation Plan

Your compensation plan must incentivize your closers.

We use a combination of a few different commission structures, depending on price point and profit margin.

Every new closer starts in my company as a setter, regardless of their experience.

They earn a percentage of sales for appointments they set.

After they’ve proven themselves by getting a predetermined number of sales, they then move to a closing position.

In this position, they get a base plus commissions, and we also work out a bonus structure that works similarly to the tiered commission structure.

Providing your closers with a base removes neediness and desperation.

The last thing I want in my team is a closer who is in survival mode because this causes most people to act on emotions and irrationally in a sales conversation.

How To Reward Your Top Closers

If you like, you can also reward your top closers with gifts.

The size of the gift isn’t as important as the fact that you’re giving them something for performing well.

It can be as small as a $20-$50 gift card.

Then, as you grow you can increase the size of the gifts.

In closing…

Training your closers, setting expectations, and rewarding them for good performance is key to building a successful closing team.

Until next time… go high ticket,

Dan Lok

P.S. – If you want to take your business to new heights this year, I invite you to attend the next S.M.A.R.T. Challenge™.

It’s our 3-day business immersive where you’ll get a sneak peek into my $100 million business playbook.

Get to surround yourself with hundreds of high-level coaches, consultants, and experts.

Get the proven strategies to SCALE, SYSTEMIZE, and SUSTAIN your business in ANY economic climate and much more.

Click here for the full scoop and to save your seat while you still can >>

We go live soon, so time is running out.

You Can’t Scale Without This…

Your offer is one of the most important ingredients of your business…

Get it right, and everything about your business becomes easier.

Your copy is easier to write…

Your message becomes clearer…

Your closers have an easier time selling, and generate more revenue.

Get it wrong, and you may get by for a while, but when it comes to scaling, you’ll run into obstacle after obstacle.

Why An Irresistible Offer Overrides World-Class Sales Copy

Even the best sales copy in the world won’t sell a resistible offer.

For example, you’ll never sell steak to a vegan.

But a vegan will always buy vegan food, even if the food isn’t that high quality, and especially if there are limited vegan options.

Why You Must Never Sell What You Want

Most coaches, consultants, and experts simply become product pushers.

They sell what they want.

When they should be selling what the prospect wants.

A client centric offer to the right person will be irresistible.

So irresistible, they should feel like a fool passing it up.

So, if your offer doesn’t elicit that kind of response in your prospects this could be one of the most important newsletters you ever read…

And if you act on it, it could be the most intelligent decision you make all year.

Because by the time you’re done, you’ll have an offer your market simply can’t refuse.

How To Find Out What Your Marketplace Really Wants

Have you ever heard the phrase “Sell them what they want, give them what they need?”

It’s very true.

As business owners, often we know exactly what our prospects need, and so we create an offer around those needs.

But what they need and what they want are two very different things.

In fact, it may seem logical to start a business around something everyone needs, but it’s actually people’s wants that push them to buy.

No one needs luxury items, and yet the top 100 luxury companies generate $250-300 billion each year.

Here’s a dating niche example.

It’s obvious that if you’re a man looking to improve his dating life, more confidence will help you do that.

But men are more likely to wake up thinking, “I wish I had more dates”, rather than… “I wish I had more confidence, so I could get more dates.”

So if someone were to invest in a dating program, the main goal would be getting more dates, but it’s very likely they’ll experience a wide range of benefits such as higher confidence, greater certainty, more respect, amongst other things.

This is where market research comes into play.

Firstly, compile a list of all the features and benefits of your product or service.

Secondly, hit, Facebook groups, Forums, Reddit, and interview past clients.

You want as much information on different ways they’ve tried to solve their problem, and what their experiences were.

You want to know what those solutions did well, and where they could be improved, so when you create your offer you fill all the gaps.

The 7 Traits Of An Irresistible Offer

As a copywriter, I created offers all the time.

And this is why I firmly believe the more high income skills you have, the higher your chance of business success.

A very high percentage of business owners don’t have any business skills, and that’s why there is such a high failure rate.

But I digress.

Here are 7 traits of an irresistible offer:

  • Easy To Understand

    It’s easy to complicate things when you’re creating your offer, and a confused mind never buys.

    So, keep your offer to one idea.

    What’s the big problem you’ll help them solve, or what’s the main thing your market wants?

  • Highly Desirable (People buy what they want, not what they need, as discussed above)

  • High Perceived Value

    Your marketplace must perceive it as valuable.

    If your offer gives them multiple bonuses unrelated to their problem or goals, they won’t see them as valuable, even though another market may.

  • Easy To Get

    Have you ever been through a confusing process to get something so you gave up before you got what you wanted?

    We all have, and if you make your prospect jump through too many hoops, they’ll look for an easier way to solve their problem.

  • Must Be Believable And Credible

    Nowadays, people are very skeptical.

    It’s common for things to sound too good to be true.

    So you need your offer to be believable and credible, or they won’t take action.

  • It Has Urgency

    You want to give them a reason why they should buy right now.

    That could be anything you like.

    Maybe, you offer partial scholarships to only 10 people.

    Maybe you’re not taking on any new clients for 3 months after this intake so you can focus on client results.

    And if they want to work with you they’ll have to act now, or join the waitlist.


If you’d like further explanation on each of 7 traits, click here to watch my in-depth video >>

5 Questions Your Irresistible Offer Should Answer

Once you’ve created your irresistible offer, your market should be able to answer these 5 questions in their mind, just by looking at it.

  • What is it?

    Is it a product, a service, a program, or something else?

  • How will it help me?

    What’s in it for your prospect?

  • Why should I believe you?

    There are many ways you can get your market to believe you.

    Some of the most invaluable ways are with case studies and testimonials.

  • How much is it?

    This is self-explanatory, as everyone wants to know if their next investment will fit their budget.

  • Why is it relevant?

    Is your solution relevant to the way they’ll consume your content/program.

    If you offer your solution in a way that most people are unable to access it, say perhaps on DVD, when most don’t own a DVD player these days, this may cause you to lose sales.

At the end of this video, I summarize this in a short sentence that makes it easy to know if your offer is irresistible or not >>

Skip to 7:41 for the one sentence summary, or watch the entire video for further clarification on the above 5 questions if needed.

In closing…

Once you have a solid irresistible offer, you’ll notice many areas of your business improve just for this reason.

Any business I’ve built is built around the irresistible offer I create based on what the market truly desires.

Until next time, go high ticket,

Dan Lok

P.S. – Our next S.M.A.R.T. Challenge™ is just around the corner…

And if you’d like to spend 3 full days with me and hundreds of other high level coaches, consultants, experts, and trainers…

Where you’ll gain invaluable and groundbreaking insights into how I sold over $100 million in coaching and consulting…

And what it takes to SCALE, SYSTEMIZE, and SUSTAIN your business through any economic climate…

Then I strongly suggest you join us.

The event is completely virtual, so there are no excuses.

We only run this event a few times per year… so click here for the full scoop >>

Unsure How To Pay Your Closers?

If you’re unsure of the best way to pay your sales team, then you’re in for a treat…

Because in this week’s newsletter, you’ll discover many ways to structure your team’s commissions…

You’ll also discover what I believe are the best ways to compensate them…

I’ll give you a sneak peek into how I pay my closers and why I’ve chosen this method…

And you’ll also get my simple but powerful method for removing complacency and keeping your closers on their toes.

Let’s get started…

3 Goals Of Your Commission Structure

When structuring commissions for your team, you should have 3 goals in mind.

  • Increase closer motivation…
  • Boost sales and productivity…
  • Reduce staff turnover…

With those in mind, let’s dive into some common commission structures.

3 Of The Most Common Commission Structures

Believe it or not, there are at least 10 different ways you could structure your team’s commissions.

But today, we’ll cover just 3 and I’ll give you a link so you can gain insight into the other 7.

  • 100% Commission

This is beneficial for both the company and the closer.

Because the company doesn’t pay the closer a salary, they can offer a higher commission rate.

The closer will feel like they are in complete control of their income.

There is no limit to how much the closer can make.

This is a great way for the closer to gauge their performance.

But, one of the biggest problems with this model is it can cause neediness and/or desperation, as they only “eat what they kill”.

Furthermore, closers could resort to unethical sales techniques in order to make sales in the event of a quiet sales period.

Another problem with this model is it can cause a high turnover rate, if closers don’t perform or are unhappy with their income.

  • Base Salary + Commission

Here you’ll provide an hourly rate or monthly income and you’ll also pay your closers for each sale they make.

You’re invested in the closer, and you both carry certain levels of responsibility.

The base should not be so high that the closer can get complacent and lazy…

But it also shouldn’t be so low that if they run into challenges they can’t survive without making sales.

This model still rewards high performance, and as you control the number of hours the closer works, you can still predict fixed salary expenses.

Any extra outlay is of course connected to sales made.

  • Tiered Commission

If you want a good way to motivate your team to close more sales, a tiered commission structure may work well for you.

With this type of structure, your closers will earn a higher commission when they hit certain milestones.

For example: If they close anything under $20,000 they may get 5%.

Anything over $20,000 but under $50,000 may see them receive 8%, and so on.

It’s up to you how far you want the tiered commission to continue and what percentage you award them each time they hit a new tier.

This helps motivate them to continue closing sales even after they’ve hit their monthly targets, as they’ll receive greater compensation.

Click here to discover 7 other commission structures you could potentially install into your business >>

How I Pay My Sales Team

In our business, we use a combination of a few different commission structures.

Regardless of experience, every new closer starts as an appointment setter.

They earn a percentage (dependent on the price point and margin of the offer) of sales for appointments they set.

After they’ve proven themselves by getting a predetermined number of sales, they then move to a closing position.

In this position, they get a base plus commissions, and we also work out a bonus structure similar to the tiered commission structure.

As I mentioned earlier, providing your closers with a base removes neediness and desperation.

The last thing I want in my team is a closer who is in survival mode…

As this causes most people to act irrationally and emotionally in a sales conversation.

How To Keep Your Closers On Their Toes

One huge challenge you’ll face no matter how well your sales team performs is people becoming complacent.

It’s very common for people to get too comfortable and even lazy at times.

So, in order to get around this, and to ensure you always have the highest performers on your team, here’s what I do.

Every quarter, I cut the bottom performers.

It’s up to you how many or what percentage of people you cut each time, but if you have 4 or 5 people on your team, you may like to cut the bottom person.

I think 20-25% is a good portion to cut, depending on the size of your team.

How to Turn Your Sales Team Into A Force To Be Reckoned With

If you want your team to perform to the best of their ability, you have two choices, [Name].

Either you can assume they’ll train themselves and upgrade their skills on their own dime…


You can get on the front foot and provide them high-level training vital to their success.

Now, I’m in a unique position where my team has access to the hundreds of hours of sales training I’ve created.

In fact, in order to get a position on my team, each closer must have taken my High Ticket Closer Certification™

This proves to me they’re serious and they understand my sales methodologies.

But if you’re not at the level where you’ve created sales training, or perhaps you’d like to bring in some outside training…

Then I invite you to check out the Dan Lok Closing Collection >>

This collection compiles 6 of my most effective sales trainings, including:

How To Sell High Ticket Consulting Programs And Services… The Perfect Closing Script… Objection Handling Secrets… Persuasion Secrets… Prospecting Secrets… and Negotiation Secrets.

By the time your team has been through these programs, their closing skills will be like night and day from where they are now.

And the best part, each program works out to roughly $66 each.

In my opinion, it’s a complete steal for the potential value you could receive if your team implements the teachings. 

And if perhaps the collection is outside your budget, there are other trainings you can invest in individually if you wish.

Here’s the link to check out the rest of my sales trainings >>

To your success,

Dan Lok

P.S. – If you want your sales team to have complete confidence when speaking with prospects…

One of the best ways to achieve this is by having an irresistible high ticket offer.

And if you want my help to create an irresistible high ticket offer in just 3-days, then click here for the full story >> 

Is Your Biz Stuck?

Recently I’ve been thinking about business growth…

As entrepreneurs, we’re always striving to grow as fast as possible…

And your business can only grow as fast as you do.

Believe it or not, there is such a thing as business that grows too fast.

I have my own story about that, I’ll share before this newsletter is over.

But before I do, I wanted to give you some tips, strategies, and content to help take your business growth to the next level, and quickly.

FAIR WARNING: There’s no shortage of businesses that literally grew themselves out of business, so you must be careful with some of this info. Sometimes it pays to grow slowly, in fact, it’s a bit of a dance between growing your business and sustaining that growth over time.

What To Do If Your Business Feels Stuck

“For every level there’s another devil.”

That is to say, as soon as you solve a problem in your business, another one appears almost instantly.

Whenever I speak to business owners about their problems, they almost always say things like…

“I have a lead problem”…

“I have a sales problem”…

“I have an employee problem”…

And the list goes on.

But when it really comes down to it, our business problems are just personal problems in disguise.

I always say “You don’t have an income problem, you have a skill problem.”

Each of the above problems can be solved with the right skill…

And as entrepreneurs we must constantly acquire skills to make our business journey as smooth as possible.

Here is a short snippet from our recent High Ticket Mastery™ event, where I explain this in detail >>

I also discuss self-sabotage language that keeps you stuck in business and life, and more.

How To Use The “King Pin Strategy” For FAST Business Growth

When I got started as a copywriter, I looked for clients everywhere.

I didn’t have a specific niche, and basically I targeted anyone with a pulse.

Before long, I realized ‘if I try to speak to everyone, I’ll speak to no one.’

And that’s when I learned what I now call the “King Pin Strategy”.

I used this strategy to get a testimonial from one of the best known marketing gurus at the time, Jay Conrad Levinson, author of ‘Guerilla Marketing’.

So what does the “King Pin Strategy” entail?

To find out, I explain how it works here, and how you can apply it to your business >>

How To Get More Customers

Did you know that if you were to take a sample of 100 people, only 3 would be looking to buy your offer right now.

A further 7 people would be open to it, and interested.

30 people aren’t thinking about it, but could be convinced.

30 don’t think they’re interested, but could become customers in future.

30 know they’re not interested, and will never buy from you.

The problem most business owners face is they’re only talking to the 3 people who are ready to buy now…

And they’re competing with all the other businesses also talking to the same 3 people…

While they ignore the other 67 potential customers.

So, how do you speak with the rest of the market, and what action do you take to win them over?

I explain it all in this video, where I use delicious mooncake as an example >>

One Powerful Trick To Increase Your Sales

So far, we’ve talked about how to get more customers, but how do you get more sales?
Well, if you want to know how to close more sales without spending another dime on marketing, then this video is for you >>

The strategy in the video above is something all successful businesses use, and I explain how a business like McDonald’s uses it, as well as how to apply it to your business.

3 Steps To Grow Your Business Fast

My good friend Sharran Shrivatsaa grew his real estate company from $300 million to $3.4 billion in 5 years.

So, if anyone knows about growing fast, it’s him.

One day I asked him what were some of the things he did to grow so quickly, and he told me there were 3 things.

  1. Singularity of focus
  2. Cadence of accountability
  3. Good process drives results

Luckily, I recorded the entire conversation, and posted part of it on YouTube for business owners just like you.

Sharran goes into detail on the 3 things he did to drive his business’s growth here >>

He also discusses the 3 ways to get leverage in your business so you can achieve your goals faster.

This video is truly one not to miss.

How To Grow Your Business Exponentially

If your offer isn’t repeatable, it isn’t scalable.

One of the secrets to scaling is simplifying.

You should have the same offer, the same pitch, the same, the same funnel, and the same process.

You rinse and repeat this over and over and that’s how you scale from 6 to 7 figures, and from 7 to 8 figures etc.

I explained this to the attendees of High Ticket Mastery™ recently, and I think you’ll get a lot out of this video >>

When you watch it, you’ll gain insight into exactly how 6, 7, and 8 figure businesses work when it comes to bringing in prospects and turning them into clients.

What Happened When My Business Grew Too Fast

When we first launched High Ticket Closer™ at the end of 2017, I had no idea it would blow up the way it did.

We hit 8 figures in just under 10 months, and had to adjust for all that growth.

We hired new people like they were going out of fashion.

We employed around 15 copywriters, and had hundreds of closers from all over the world selling our products and services.

Our systems and processes started to crack.

There were simply too many people to keep track of, and our expenses shot through the roof.

When Covid hit, I was forced to let half my core team go.

We had to come back down to earth and restructure, and streamline things or we would have gone out of business.

There’s a lot more I could say, but the bottom line is this…

If you grow too fast without the right systems in place, you’ll eventually grow yourself out of business.

This is why I’d like to invite you to our next S.M.A.R.T. Challenge™.

It’s my 3-day business immersive where you’ll discover how to SCALE, SYSTEMIZE, and SUSTAIN your business, so you don’t fall victim to rapid or slow growth, or a tough economic climate.

By the time the 3 days are over, you’ll have a “done list” not a “to-do list” of tasks completed, so you can hit the ground running.

The event is specifically for coaches, consultants, and experts, like you, so if you’d like the full scoop on this transformative event, click here >>

Hope to see you there,

Dan Lok

P.S. – We only run the S.M.A.R.T. Challenge™ a handful of times per year, so if you miss this one, you’ll only have another one or two chances to get my best business strategies this year.

As you may know, my hourly rate is $25K, and you’ll get me for 3 full days at a tiny fraction of that.

Don’t sleep on this.

Secure your spot to the S.M.A.R.T. Challenge™ here >>

7 Sales Tips To Multiply Your Sales

If you’re like most business owners, chances are you either dislike or hate selling…

Because it leaves you feeling sleazy, pushy, and inauthentic…

And if you’re sitting there nodding your head, then I think you’ll find this week’s newsletter a breath of fresh air.

Because today I’ll share different selling strategies, tips, and techniques, not just from my personal experience, but also pulled from other resources online…

In the hope they help you sell without selling.

Even if you’re great at sales, you may like to stick around, because I can almost guarantee you’ll find something that will help you elevate your business.

Why Sales Is A Dirty Word

Almost everyone has experienced a sleazy salesperson or two in their lifetime.

You know the ones.

They’re pushy and always trying to “get” you to buy whatever they’re selling.

Everyone hates to be sold, BUT they love to buy.

So it’s easy to see why most have a negative association with sales.

But as you may know, sales isn’t about getting anything.

It’s about helping your prospect solve their problems or achieve their goals.

Why No One Understands What You’re Selling

Before we get into the tactics etc, as you’re a coach, consultant, expert, trainer, or service professional, I feel this is important.

You’re selling a service which is tangible.

Your prospect can’t see or touch your service.

So it’s your job to communicate the value of what you’re selling so they become your client. 

This is what I call “selling the invisible value”.

And the best way to do this is by using the 3 P’s I talk about in the video below.

In short they are Positioning, Psychology, and Price, and you can get a full explanation of each here >>

How To Turn Your Prospect Into The Salesperson

An important technique I teach my clients and mentees is that you must turn your prospect into the salesperson.

The key difference between a typical salesperson and a closer or sales pro, is the questions they ask.

In fact, typical salespeople ask very few questions, they merely talk at the prospect and rattle off a list of features and benefits and reasons why the prospect should buy.

A sales pro, asks the prospect discovery questions to find out why the two of them are even speaking in the first place.

The sales pro finds out their motivations for booking the call, what their problems and pains are, what their goals and aspirations are…

And once they’ve diagnosed the problem, if they think they can help, and they feel there’s a good fit, they’ll close them on their service.

Now there are countless questions you could ask your prospect, and if you need help in this area, you’re welcome to take one of my trainings on the Dan Lok Shop…

But I want to give you 5 very powerful questions I like to ask my prospects that give me vital info to use later in the call >>

When you ask the right questions the prospect automatically opens up and the more they talk, the more they realize why they need your product or service.

Then they practically sell themselves on taking action to solve their problem with your help.

How To Redefine The Word S.A.L.E.S.

I saw a video on YouTube recently where the creator created an acronym for the word sales.

The words he used were Serve, Ask, Listen, Empathize, and Summarize, and it’s very true, [Name].

Your job is always to serve your prospects, and you can’t do that unless you ask the right questions, listen to the answers, empathize with them, and summarize their situation and repeat it back to them.

This shows you truly understand them and when they can tell you understand them, they’re far more likely to choose you as a solution to their problem.

KEY POINT: They won’t care how much you know until they know how much you care.

Click here if you’d like to see the full video of how to sell WITHOUT being salesy >>

I think you’ll find it very helpful.

3 Sales Tips To Help You Sell Covertly and Multiply Your Sales

If you’re someone who runs regular trainings, you may get people who attend more than one training, even if the trainings are very similar.

Whether this is the case or not, you may feel a little uncomfortable pitching at the end of your free training week in week out.

And if so, I want to share a powerful method my friend Sharran Shrivatsaa uses in his business so he can sell after every training he gives each week without feeling like he’s selling.

If you haven’t heard of Sharran, he took his real estate company Teles Properties from $300 Million to $3.4 Billion in 5 years before exiting.

He has multiple other noteworthy achievements under his belt and he often speaks at my events…

And in this video, he shares his unique strategies for selling without selling and getting a constant flow of referrals.

Click here to discover Sharran’s strategies and implement them into your business today >>

Alex Hormozi’s Unusual Selling Method

Have you ever felt like if only you were more dishonest you’d make more sales…

But you know that you’d never be able to live with yourself if you felt like you lied or weren’t completely honest with your prospects?

Well, fear not my friend because you’re about to discover a stupidly simple persuasion technique that helps you sell far more than you’ve ever sold before…

But also allows you to be completely upfront and honest with your prospect.

It’s the best of both worlds, and I can think of no one better to teach it to you than Alex Hormozi, author of $100 Million Offers.

So if you want to know how to increase your conversions WITHOUT lying to your prospects, click here >>

A Counter-intuitive Method For Detaching From The Sale

I mentioned this in a previous newsletter…

But detaching from the sale is one of the best strategies to increase your sales.

The problem is, it’s much easier said than done, especially when your business is supposed to make money, and at times, making a sale feels like make or break.

So, I found a video that breaks it down for you very simply.

Skip to the 8 minute mark to discover this counter-intuitive but highly effective strategy >>

In Closing…

There are so many great sales strategies and techniques out there that will completely change the game for you.

But if you just implement some of the strategies in this newsletter you’ll see great results over time and sometimes even very quickly.

Until next time…

Go high ticket,

Dan Lok

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Post-Launch Strategies: Growing and Scaling Your Course

Congratulations on successfully launching your Kajabi course! 

Now that your course is live and students are embarking on their learning journey, it’s time to shift your focus to post-launch strategies that will enable you to grow and scale your course effectively. 

In this comprehensive guide, I’ll walk you through proven strategies to promote continued enrollment growth, maintain course quality, and explore opportunities for expansion.

Strategy 1: Leveraging Testimonials and Success Stories 

One of the most powerful ways to attract new students post-launch is through testimonials and success stories from your existing students. 

Reach out to your satisfied students and request their feedback on the course’s impact. 

Use these testimonials on your sales page, social media, and marketing materials to build trust and credibility with potential students.

Strategy 2: Implementing Referral Programs 

Word-of-mouth marketing can be a game-changer for your course’s growth. Create a referral program that incentivizes your current students to invite their friends and colleagues to enroll in your course. 

Offer discounts, bonuses, or exclusive content as rewards for successful referrals.

Strategy 3: Engaging with Your Audience 

Stay actively engaged with your students through various communication channels. 

Host live Q&A sessions, webinars, or virtual meetups to address their questions and provide additional value. A thriving and interactive community fosters loyalty and encourages students to continue their learning journey with you.

Strategy 4: Ongoing Content Updates 

Keep your course content fresh and relevant by regularly updating it with new insights, case studies, or industry developments. Continuous improvement enhances the value of your course and encourages students to return for additional learning opportunities.

Strategy 5: Upselling and Cross-selling 

Once your students have completed your core course, offer them advanced or specialized modules as upsells. Cross-selling complementary courses or resources can also add value to their learning experience. The goal is to retain existing students by providing them with additional learning opportunities.

Strategy 6: Webinars and Workshops 

Webinars and workshops are powerful tools for post-launch promotion. Host free webinars on related topics to attract new leads and showcase your expertise. Offer limited-time discounts or bonuses to attendees to drive enrollments.

Strategy 7: Analyzing Data and Metrics 

Track and analyze data on student engagement, completion rates, and feedback to gain insights into the effectiveness of your course. 

Use this data to identify areas for improvement and tailor your content to meet your students’ needs better.

Strategy 8: Creating Evergreen Funnels 

While the initial launch may be live, consider setting up evergreen funnels to continue enrolling students automatically. 

Evergreen funnels allow you to attract new students and make sales even after the launch phase has ended.

Strategy 9: Diversifying Offerings 

Explore opportunities to expand your course offerings or create additional courses in related niches. 

Diversifying your offerings can attract a broader audience and increase your revenue streams.

An example of this is  

Strategy 10: Partnering and Collaborations 

Consider partnering with other course creators or industry experts for collaborations. Joint ventures can expand your reach to new audiences and introduce your course to potential students who may not have discovered it otherwise.

As you implement these post-launch strategies, remember to stay attentive to your students’ needs and continuously seek opportunities for improvement. 

By combining effective marketing tactics with a commitment to delivering exceptional learning experiences, you’ll position yourself for continued growth and success in the world of online education.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here:

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