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Launching Your Kajabi Course – My Proven Steps for a Successful and Profitable Launch

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Welcome to an exciting chapter of our Kajabi journey, where we’ll unveil the thrilling process of launching your online course to the world.

Get ready to discover my proven steps for a successful and profitable launch!

Step 1: Setting Clear Objectives and Goals 

Before anything else, define your launch objectives and goals. What do you aim to achieve with this launch? 

Increased enrollments, revenue targets, or building your email list? 

Having clear goals in mind will guide your strategy and keep you focused throughout the process.

Step 2: Building Buzz with Pre-Launch Marketing 

Create a sense of anticipation and excitement around your course by implementing pre-launch marketing strategies. 

Utilize social media, email marketing, and content marketing to tease your audience with sneak peeks and valuable insights about your course’s content and benefits.

Step 3: Building a High-Converting Sales Page 

Your sales page is your virtual storefront, so make it compelling and persuasive. Craft compelling copy, highlight the benefits of your course, and include testimonials or success stories to build trust with potential students. 

Don’t forget to incorporate your irresistible call-to-action buttons!

Step 4: Preparing Course Materials and Content 

Ensure that all your course materials and content are ready for delivery before the launch. This includes videos, PDFs, quizzes, and any bonus materials you’ve promised. 

Take the time to test your content to ensure a seamless learning experience for your students.

Step 5: Creating Promotional Content 

Diversify your promotional content to reach a wider audience. Consider creating blog posts, podcasts, videos, or hosting webinars related to your course topic. 

Share valuable insights and establish yourself as an authority in your niche to attract potential students.

Step 6: Hosting Live Launch Events 

Live launch events, such as webinars or Q&A sessions, can be powerful tools for engaging your audience and driving conversions. 

These events allow you to address questions, showcase the value of your course, and create a sense of urgency to encourage immediate enrollments.

Step 7: Implementing a Countdown Timer 

Harness the power of urgency by implementing a countdown timer on your sales page. This will create a fear of missing out and prompt potential students to take action before the launch period ends.

Step 8: Collaborating with Affiliates 

Leverage the Kajabi affiliate program or collaborate with influencers in your niche to extend your reach and attract a broader audience. Affiliates can help drive traffic and generate additional enrollments, increasing the overall success of your launch.

Conclusion

Congratulations! You’re now equipped with my proven steps and checklist for a successful and profitable Kajabi course launch. 

Remember to set clear objectives, create pre-launch buzz, and prepare your course materials meticulously. Engage your audience with live launch events, promotional content, and affiliate partnerships to maximize your impact.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Supercharge Your Business with Ama: Kajabi’s Game-Changing AI Assistant

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Welcome to a new era of business efficiency, courtesy of Kajabi’s latest innovation – the conversational AI assistant, “Ama”.

Picture this – you have a brilliant business idea, but the clock is ticking, and time is of the essence. This is where Ama steps in, your digital collaborator ready to assist you in creating content, researching topics, drafting emails, and even generating code. 

Yes, you read that right – Ama is your AI sidekick that streamlines your tasks and gives you back the gift of time.

Keen to find out more? 

Let’s explore how you can harness Ama’s power to save time, enhance your content creation process, and ultimately elevate your business.

What Exactly is Ama?

Ama is your virtual content co-creator, an AI-powered assistant designed to understand your needs and respond with actionable solutions. It’s like having a content strategist, research analyst, and coding guru at your beck and call, all wrapped into one intuitive chatbot.

Understanding Ama’s Potential

Ama is not your average chatbot; it’s a virtual assistant designed to work seamlessly within the Kajabi Builder. Its purpose? 

To assist you in creating content, researching topics, generating code, and much more – all aimed at streamlining your business operations.

Have you ever had an idea but struggled to find the right words? 

Ama bridges that gap. You can prompt Ama to research topics, identify best practices, and provide answers. 

The result? 

You’re equipped with the insights you need to turn ideas into impactful content.

Imagine this.. You’re effortlessly drafting a sales email that resonates with your audience, without breaking a sweat. Ama does just that. Whether it’s crafting captivating blog posts or generating compelling copy for your website’s homepage.

With Ama, you can describe your desired outcome, and it will respond with relevant insights to help you achieve your business objectives.

Here’s a glimpse of what you can ask Ama to do for you:

  1. Craft Written Content: Ama can generate drafts for sales emails, blog posts, website copy, and more.
  2. Research Topics: Need information on a specific subject? Ama can provide valuable insights.
  3. Generate Code: Whether for your website or email, Ama can create code snippets to save you time.
  4. Answer Questions: Ama isn’t just a creator; it’s also a knowledgeable assistant ready to provide answers.
  5. Refine Content: If the initial response isn’t perfect, you can guide Ama toward the right direction.

Using Ama is as easy as striking up a conversation. Open Ama within your Kajabi Website Page, Landing Page, or Email Builder. 

Describe your content requirement, and watch as Ama crafts a draft that aligns with your vision.

Not loving the initial response?

No problem. Direct Ama on how to refine it, and watch as it transforms according to your instructions. 

Once you’re satisfied, a simple copy-paste is all it takes to integrate your co-created content wherever you need it.

Getting Started with Ama

Accessing Ama is simple. Whenever you’re in the Kajabi Builder, whether it’s a Website Page, Landing Page, or Email, Ama is right there to assist you.

To engage Ama:

For Website Pages and Landing Pages:

  1. Click on the “Website” tab on your dashboard.
  2. Navigate to the “Pages” tab.
  3. Select the page you want to edit.
  4. Click on the purple AI button at the lower right of the screen.

 

For Emails:

  1. Click on the “Marketing” tab on your dashboard.
  2. Choose the email you want to work on.
  3. Click on “Edit content” to access the Email Content.
  4. Click on the purple AI button at the lower right of the screen.

 

 

Co-Creating Content with Ama

Once you’re connected to Ama, you’re ready to dive into the co-creation process. Describe what you’re looking to achieve, and Ama will respond accordingly. If the initial draft isn’t exactly what you had in mind, no worries! You can provide specific instructions on how to improve it, and Ama will revise it accordingly.

Here’s a step-by-step breakdown of co-creating content with Ama:

  1. Enter your custom conversation prompt and hit send.
  2. Alternatively, choose from the suggested prompts.
  3. Ama might seek additional information through follow-up questions.
  4. Once Ama has all the necessary details, it will draft the content.
  5. Rate the response using the “thumbs up” or “thumbs down” icon.
  6. Continue refining until you’re satisfied.
  7. Click the “Copy Content” button to get your content ready for pasting.

Adding AI-Generated Code to Your Site

If you’re looking to incorporate AI-generated code into your Kajabi site, Ama is here to help. Remember, only proceed if you’re comfortable with understanding and using code. You can add the code by copying it and pasting it into a Custom Code Block.

Here’s how you do it:

  1. Copy the generated code.
  2. Edit the page section where you want to add the code or create a new section.
  3. In the left sidebar editor, click on “+ Add Content.”
  4. Choose “Custom Code” as the Block type.
  5. Paste your code into the Code field.
  6. Save your changes.

 

 

Got Questions? We’re Here to Help!

If you find yourself needing assistance while using Ama, don’t hesitate to click the question mark icon at the chat window’s top right corner. This will initiate a live chat with the Kajabi Support team, ensuring you have all the help you need.

And there you have it – a comprehensive guide to making the most of Kajabi’s Conversational AI Assistant, Ama. By incorporating Ama into your workflow, you’ll find yourself with more time to focus on what truly matters – growing your business and achieving your goals.

Ready to experience the future of business management? 

Dive into Ama today and witness how this powerful AI assistant transforms the way you work. Your business deserves the best, and Ama is here to deliver.

 

Are you excited to supercharge your business? 

Take the first step by signing up for Kajabi and embracing the endless possibilities that Ama brings to your fingertips.

>> Join my FREE masterclass on “How to Get Paid for What You Know” https://www.getpaidmasterclass.com and seize the opportunity to grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here https://danlok.com/kajabi/.

To your unstoppable success,

Dan Lok

5 Enemies To Your Success

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We’ve covered a lot in these newsletters so far…

But today, I want to share with you some common enemies to your success.

Most of these are within your control, and a few aren’t…

But that doesn’t mean you can’t do anything about them.

So, get ready to discover 5 common enemies to success and how to overcome them.

Why Your Comfort Zone Is Your Income Zone

I teach this in my High Ticket Closer Certification™…

This especially applies to closers because for some people talking to strangers is uncomfortable.

But, the more strangers they talk to, the more they’ll close, and the more money they’ll make.

It’s really that simple.

But what’s simple in theory isn’t simple in practice.

So, where are you stuck in your comfort zone in life and business?

The comfort zone has a way of sneaking up on you and keeping you there, unless you’re actively working to stay out of it.

In fact, around 80% of people avoid change even if that change is positive or beneficial.

So, you’re not alone.

Take note of things you’re comfortable with, and then devise a plan to get out of your comfort zone.

It’s likely you know what to do, you’re just not doing it.

For instance, everyone knows how to lose weight, but very few actually do it.

Let’s move on.

What Is Learned Helplessness?

People who experience learned helplessness always look for something to blame.

The economy is bad…

My partner doesn’t want me to to change…

My boss doesn’t want me to progress in my job.

You fill in the blank.

Of course, these are all real obstacles in their mind, but when it comes down to it, they’re looking for a scapegoat as to why they can’t change.

So if you’re in this position, recognize that some of the biggest companies like General Motors, IBM, Whatsapp, and many more started during a recession.

I’ve had mentees who worked a full time job with young kids and a family who transitioned from their job into full time closing positions.

If you want it bad enough you’ll find a way, if not, you’ll find an excuse.

Why The Path Of Least Resistance Is Best Left Alone

I get it, we all want success YESTERDAY.

We all want to take the easiest path to our destination.

But the easy path never brings you what you want and everything worthwhile takes time.

No one achieves success overnight.

Behind every success story are months and years of struggle, failure, and self-doubt.

But the important thing is you adjust your strategy as needed… fail forward… and never give up.

Why You Must Upgrade Your Beliefs

One of the biggest reasons more people don’t achieve their life goals is they have preconceived ideas about what’s possible for them.

If your mindset doesn’t grow, you’ll never grow, and to get what you want out of life, you must grow, wouldn’t you agree?

This is also true for you if you’ve already achieved some success.

What got you here won’t get you there.

Every level of success requires multiple mindset and skillset upgrades to get to the next level.

Some of the best ways to upgrade your mindset is by spending time with people who are decades ahead of you.

If you’re making $5K per month, you want to hang around people making $50K-$100K+ per month, not $10K per month.

My first mentor Alan let me spend time with him and his friends who all made multi-millions each year, and it expanded my thinking like nothing I’d ever experienced.

Why Progression > Perfection

When you first start out in anything, there’s a tendency to want things to be PERFECT.

You want to release the perfect video…

Have the perfect closing call…

Write the perfect sales page…

But in my opinion, perfection is paralysis.

You’ll never get anywhere if you strive for perfection.

What you’re looking for is progress.

As long as you progress a little bit each day, week, month etc, eventually you’ll look back on where you are now and barely recognize yourself.

I always say, “you can’t have quality without quantity.”

Remember, you don’t have to get it perfect, you just have to get it going.

So make a start on your goals and reassess every 3-6 months to track your progress.

Why Your Environment Is More Powerful Than Your Willpower

If you’ve been following me for a while you’ll know how powerful I believe your environment is.

It will truly make or break your success.

I’m sure you’ve heard the quote “You’re the average of the 5 people you hang around most.”

Now, there may not be any significance to the number 5, but you can be damn sure if your friends are coasting through life, you’ll end up doing the same.

On the flipside, if you had just 2-3 ambitious, driven, and committed friends all with similar goals and aspirations, my guess is your life would change pretty quickly.

So, where can you find people like this?

You could try various entrepreneurial meetup groups, or paid business events etc.

Why You Must Have More NON-NEGOTIABLES In Your Life

I was going to keep it to 5 enemies to success, but here’s a bonus.

Something I teach in my High Income Copywriter Certification™, is the idea of having non-negotiables in your life.

Most people simply don’t have enough non-negotiables in their lives.

This means, things you do every day without fail, that you know will improve your life.

For my mentees in HIC it was studying high converting marketing pieces every day and writing copy.

For you, it could be anything you believe will take your life to the next level.

So, what are the 2-3 things you’ll make time for every day no matter how busy you are?

Make a small list and make sure you do them every day without fail.

In Closing…

There are many more enemies to success I simply couldn’t write about in this newsletter…

But I’ve given you enough to work on that once removed will add huge value to your life in the short, medium, and long term.

To your success,

Dan Lok

P.S. – Since mindset is the thing that drives 80% of your success, and there are always new mindsets to gain as you grow…

Click here to check out my range of mindset and motivation trainings at the Dan Lok Shop, and choose one you feel suits you best >>

Is Closing The Skill For You?

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In business, nothing happens until a sale is made…

This is why I believe sales is the #1 business skill.

So, in this week’s newsletter we’ll talk all about closing sales.

My goal with this newsletter is to help you decide whether closing is the skill for you to develop this year, so you can go on to impact businesses with your skills…

And in doing so, create a financially successful, location independent life you love.

So to kick this newsletter off, click here to watch this video on the Art of Closing Sales >>

When you watch it, you’ll discover the 3 things you could get from a sales interaction, and how to use a “No” to your advantage.

The 3 Levels of Closing

When you hear the word ‘closing’, what comes to mind?

Perhaps you think of someone selling over the phone.

Perhaps it’s someone selling to a small group of people.

Or perhaps they’re selling from the stage to a large crowd.

Whatever you think closing is right now…

I want you to watch this video so you get an idea of the 3 levels of closing and where you should get started >> …

And why even if you have aspirations to get to level 3, you shouldn’t skip any steps. 

How To Close At The Beginning Of The Call

How you start your sales call is very important.

But you may be surprised to know that the closing process starts BEFORE you even get on the phone with your prospect.

Now some of the things you’ll discover in a moment may be out of your control as a closer…

Because the business owner will have to take care of them.

But imagine how invaluable you’ll be to a business you close for if you make some of these suggestions?

If you want to know how to “pre-sell” your prospects before you get on the phone, then click here to watch this powerful video >>

This video will also give you a good idea of what to look for in a potential client, so you know who you should do business with.

5 Powerful Questions To Ask Your Prospects

If you’ve been following my work for a while, you’ll know I think old school sales methods are out of date and no longer work.

With that said, there are still salespeople who use these methods, and all they do is talk AT the prospect.

They get through the entire presentation without knowing anything about their prospect.

What sets average salespeople apart from high ticket closers are questions.

So, here’s a VERY compelling video for you >>

As you watch, don’t underestimate the POWER of these simple questions.

How To Use Reverse Psychology and Catch Your Prospect Off Guard

When you speak with prospects, you’re not always going to get people who are 10 out of 10 and ready to take action on your offer.

Oftentimes, people know they have a problem that needs solving so they book in a call…

But they’re not too keen on giving you the info you need, let alone taking action to solve their problem.

Why?

Because the thought of things being different to what they’re used to scares them.

So in order to get your prospect’s needs from below a 5 to above a 5, you must use what I call reverse psychology.

Reverse psychology is a high level technique that catches your prospect off guard and almost forces them to tell you the truth.

Because if you didn’t know, PROSPECTS LIE all the time.

Click here to arm yourself with the skill of using reverse psychology >>

How To Master Your Vocal Tonality and Close More Sales

Whether you’re selling in person, over zoom, on the phone or on stage, your vocal tonality is KEY to your success.

But if you’re selling on the phone where they can’t see you, then your vocal tone is EVERYTHING.

So how to ensure you inject emotion into your closing calls and speak with the right tonality that makes your prospects want to buy?

Luckily, I’ve got you covered.

There are countless things you NEVER want to say in a closing call, but the bottom line is this…

Never sound like a typical salesperson.

If you do, you’ll lose the sale in the first few seconds.

For an example of what NOT to sound like, watch this short video >>

As far as vocal tone goes, there are many tones you could use at different times during your sales calls.

I can’t possibly address them all here, but if you want to know how to inject emotion with tonality into your sales calls, then you’ll love this video >>

What To Do When The Prospect Says No 

As you may have seen in the first video of the newsletter, there are 3 things you can get out of a sales call.

  1. A Yes
  2. A No
  3. A Lesson

Now, a “no” isn’t always a bad thing, especially if you’re speaking with a prospect you think would be a nightmare client.

But what if they are someone you’d like to work with?

Then you can do what I suggest in this video >>

If you implement this tactic, you’ll gain more business over time and make more money, and you’ll see why when you watch the video.

One Secret To Close More On The Phone 

I’ve been closing on the phone for over a decade, and out of all the tricks and tactics I’ve learned in that time…

There is one secret that makes the biggest difference in your sales calls.

This trick switches your frame from the salesperson to the expert, and completely changes the game.

It’s easy to implement and if you want to know what it is, then click here >>

If I could give you just ONE secret that makes the BIGGEST difference to your sales calls, it would be the one in this video >>

In Closing…

There’s a lot that goes into the perfect closing call.

What I’ve given you here merely scratches the surface, but if you’d like to see me do a live sales roleplay then you’re in luck.

Click here for a roleplay I did with one of our audience members at a recent event of ours and get ready to take notes >>

I hope this newsletter has helped you decide whether you’d like to become a high ticket closer or not.

To your success,

Dan Lok

P.S. – I almost forgot, if you think closing is the skill for you, then feel free to check out my closing trainings at the Dan Lok Shop >>

Kajabi Checkout Pages: Optimizing for Conversions

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Hello, fellow course creator! Welcome to our journey through Kajabi, where today, we’re diving into a crucial element of the course enrollment process – checkout pages.

These pages hold the key to turning interested visitors into eager students, and I’m here to guide you through the process of crafting highly effective checkout pages on Kajabi.

Step 1: Understanding the Importance of Checkout Pages

Checkout pages are the final frontier where potential students make the decision to invest in your course. 

This pivotal moment can make or break your conversions. A poorly designed checkout page can lead to cart abandonment, while a well-optimized one can boost your sales significantly.

Step 2: Crafting High-Converting Checkout Pages

With Kajabi’s user-friendly interface, creating high-converting checkout pages is a breeze. Here’s how you can do it:

  • Simplified Checkout Process: Keep the checkout process simple and user-friendly. Avoid overwhelming visitors with unnecessary form fields and steps.
  • Clear Call-to-Action: Ensure your “Buy Now” or “Enroll Now” button stands out prominently on the page, urging visitors to take action.
  • Mobile Responsiveness: Optimize your checkout pages for mobile devices to cater to a wider audience.
  • Urgency and Scarcity: Create a sense of urgency and scarcity with limited-time offers or availability to encourage immediate action.
  • Trust Elements: Instill confidence in potential students by displaying trust elements such as secure payment icons, money-back guarantees, and testimonials.

Step 3: Reducing Cart Abandonment

Cart abandonment is a common hurdle in the online course industry, but it can be minimized with a few strategic tactics:

  • Transparent Pricing: Display clear and upfront pricing, including any additional fees, to avoid surprises during checkout.
  • Offer Payment Options: Provide multiple payment options to cater to different preferences and increase the chances of successful transactions.
  • Exit-Intent Popups: Implement exit-intent popups that offer discounts or additional incentives to win back potential abandoners.

Step 4: Analyzing Checkout Page Performance

As you optimize your checkout pages, keep a close eye on performance metrics:

  • Conversion Rates: Monitor conversion rates to gauge the effectiveness of your checkout pages and make data-driven improvements.
  • Abandonment Rate: Track cart abandonment rates and identify potential pain points in the checkout process.

Step 5: Continuous Optimization

Optimization is an ongoing process. Continuously test different elements on your checkout pages to find the winning combination that maximizes conversions.

Remember, the checkout page is the gateway to transforming prospects into paying students, so invest time and effort in creating a seamless and persuasive experience.

>> Don’t forget to leverage your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting https://danlok.com/kajabi/. 

>> Additionally, my FREE masterclass on how to get paid for what you know awaits you at https://www.getpaidmasterclass.com, offering invaluable insights to help skyrocket your course creation success.

On Day 15, we’ll explore the art of promoting your course through various marketing channels to reach a wider audience. Until then, optimize those checkout pages and watch your conversions soar!

To your unstoppable success,

Dan Lok

How to Price Your Kajabi Course: Finding the Sweet Spot

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Hello, ambitious course creator!

Welcome to the world of Kajabi, where we embark on a journey to master the delicate art of pricing your courses just right. Setting the perfect price for your course is no small feat, but with the right strategies and insights, you can strike that balance between making your course appealing to students while ensuring it’s a profitable venture.

Join us as we dive into the world of pricing strategies and uncover the key factors that will help you find the sweet spot for your course.

Step 1: Understanding Premium Pricing Strategies

In a previous article Borrow These 3 Powerful Premium Pricing Strategies, I shared three of my favorite pricing methods that can elevate your course pricing game:

  • Price to Package: Create a compelling package with valuable content and features, then price it accordingly. Bundling your course with additional resources can increase its perceived value, enticing students to invest.
  • Price to Positioning: Your pricing can be influenced by the unique positioning you hold in the marketplace. If you are recognized as a top authority in your niche, your course can command a premium price due to your esteemed reputation.
  • Price to Value: The true value of your course lies in the transformation it brings to students’ lives. Charge a price that reflects the life-changing impact of your course content and the results it delivers.

For more strategies watch this:

Step 2: Factors to Consider When Setting Prices

Several factors come into play when determining the right price for your course:

  • Course Content: The depth and quality of your course content directly impact its perceived value.
  • Market Demand: Analyze the demand for your course topic and adjust the price based on market appetite.
  • Target Audience: Consider the financial capacity of your target audience and tailor your pricing to resonate with them.

Step 3: Exploring Different Pricing Models

Kajabi empowers you with versatile pricing models to suit your course:

  • One-Time Payments: Charge a single fee for lifetime access to your course content, ideal for standalone courses.
  • Subscriptions: Offer monthly or annual subscriptions for ongoing access to your course, ensuring recurring revenue.
  • Bundles and Upsells: Create enticing bundles of multiple courses or additional resources, enticing students with added value.

Step 4: Striking the Optimal Price Point

Finding the sweet spot in pricing is a delicate balance between attracting students and ensuring profitability:

  • Test and Iterate: Experiment with different price points and analyze how each affects enrollment and revenue.
  • Promotions and Discounts: Use time-limited promotions or discounts to create a sense of urgency and entice potential students.
  • Value Communication: Clearly communicate the value and benefits of your course to justify the price to prospective students.

Step 5: Monitoring Course Performance

After setting your course price, closely monitor its performance:

  • Analyze Enrollment Rates: Track how your pricing affects enrollment rates and make adjustments if needed.
  • Feedback and Surveys: Gather feedback from students about the course value and experience to identify areas for improvement.

Remember, with the power of premium pricing strategies, you can elevate your course’s value and attract eager students willing to invest in their transformation.

>> Before we wrap up, don’t forget to seize your FREE trial of Kajabi, along with $5,995.00 of FREE bonuses, by visiting https://danlok.com/kajabi/. 

>> And for more invaluable insights, make sure to watch my FREE masterclass on how to get paid for what you know at https://www.getpaidmasterclass.com.

For now, take a deep breath, get creative, and confidently price your course for success.. 

On Day 14, we’ll explore the art of crafting compelling sales pages that convert curious visitors into enthusiastic students. Until then, happy pricing!

To your unstoppable success,

Dan Lok

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