Personal Mastery

Passionpreneur Podcast

I’ve got something HUGE to share with you today…

But before you watch this interview, let me give you the back story.

Of all the students and mentees I’ve taught over the years, it’s rare I get to experience someone as ambitious and successful as Dev Gadhvi.

Sure, many of my mentees and clients achieve great success, but few have done it with the speed Dev has.

Born into a humble Indian family, Dev knew he was meant for more and wasn’t afraid to go after it.

In the last 5 years, I’ve seen Dev go from making $50K per year to $150K, to $1 million to $2 million, to $6+ million, and he shows no sign of slowing down.

He’s one of my most successful mentees and clients, and he invited me to his Passionpreneur Podcast for a ‘no-holds-barred’ discussion about business, life, and success.

Inside this EXPLOSIVE interview, you’ll discover:

  • The key differences between getting to 6 figures and moving on to 7 figures per year, and my secret for hitting your first million in business…
  • How to turn every adversity you face into an advantage…
  • How money REALLY works… (Get this right and you’ll never have to worry about money again)…
  • Why success is 1% idea and 99% execution…
  • How to detach from your goals so you can achieve them FASTER
  • The 4 stages of life, and how to figure out where you are so you can progress to the next level…
  • Why you DON’T need to be an entrepreneur to become financially successful, and what it really takes to become a world-class entrepreneur…
  • And so much more!

This was a deeply profound discussion where we even touched on the spiritual aspects of life and business, and my spiritual evolution over the last 5 years.

It’s packed with surprises and insights you may not expect to hear from me or Dev.

To your success,

Dan Lok

P.S. – To quote Roy H. Williams “A smart person learns from his mistakes, but a truly wise person learns from the mistakes of others.”

I’ve made more mistakes than the average person, and life always teaches you something if you know where to look.

The Secret Blueprint For $10K Per Month

Back when I first started out, all I wanted to do was provide for my mom.

I knew that $10K per month was a good income and if you know my story, you’ll know…

I tried and failed at 13 businesses before I had my first success.

It took years of pain and struggle to finally hit $10K, but I managed it in my early twenties.

It wasn’t until I developed my first high-income skill that I began seeing financial results.

Over the years, I’ve taught and mentored thousands of people and helped them gain financial confidence with high-income skills…

And now it’s your turn.

There are 3 things you must do to develop financial confidence, achieve success, and live life on your terms.

  1. Decided you want to succeed and commit 100%…
  2. Choose a high income skill…
  3. Develop and hone that skill…

As you become more proficient, your marketplace value increases, and you can charge more for your service.

I define a high income skill as any skill that can make you a minimum of $10K per month.

My first high income skill was copywriting, or as I like to call it, “closing in print”.

If you want to know more about copywriting and how to get started, then watch this video here >> 

I remember, one afternoon I was speaking with a prospect…

I was telling him how I could help him when suddenly he said…


“You speak with a thick accent, and in the last minutes you’ve made multiple grammatical errors, and you tell me you can write my copy?”

“I think you’re full of sh*t!”


He hung up on me.

This shocked me and I didn’t know what to think.

But it was at that moment, I decided to get better at closing clients on my copywriting services.

As I honed my closing skills, I was able to close more clients at higher price points.

And now the pandemic has changed the business landscape, I believe it’s more important than ever that you have the ability to work from home.

And closing (like copywriting) is a great way to do that.

Even though it seems the pandemic is coming to an end, you never know when something similar could happen again.

If you want to know the easiest way to develop closing skills, then click here >> 

You’re not limited to closing and copywriting if you want to earn a high income and live on your terms.

But if you want time and location freedom a normal 9-5 can’t give you, then you must work online.

Here are some other high-income skills that may interest you.

Remember, you only need ONE to make it happen.

Each skill has a video linked if you’d like to know more:

I’m just scratching the surface here.

Every online business has a need for many of the skills above.

Personally, I like to choose skills like copywriting, closing, and digital marketing, and advise my mentees to do the same.


Because you’re selling money at a discount.

You’re generating your client revenue and you’re paid a percentage in commission or upfront fee.

You’re an asset to their company, not an expense.

It costs your client NOT to have you or someone like you in their business.

So, take some time to go through these materials and choose a skill you know you’ll enjoy, and go all in on that skill.

Find the best person to learn from and go deep, build your skills and knowledge in your chosen area, and over time you’ll watch your income increase.

If you’re more extroverted and feel like closing is your skill, then click here to check out my closing collection >> 

On the other hand, if you’re more introverted and love writing, then copywriting could be a good option for you >> 

To your success,

Dan Lok

P.S. – If you found this valuable, please comment below and let me know what high income skill/business topics you’d like me to discuss.

7 Steps To Scale Your Online Business Fast

You’ve been examining your spreadsheets, analyzing your revenue, and thinking deeply. Everything is now in place – your profits, your team, and your peace of mind. You are ready for the next level. But as a business owner who has never done so before, it all might seem slightly overwhelming. There is a lot to keep in mind when scaling up. 

We’ve laid out a step-by-step process for how you can scale your online business – fast.

Here are some ideas for you.

The Power Of The Online Business Model (& Why It’s Faster To Scale)

Because of how powerful technology is, more and more business owners are shifting to an online model. This also lowers expenses because there is barely any overhead. 

Not to mention, in this current situation, people are choosing to shop online for health purposes. In the US, e-commerce sales alone have increased by 25%

In a traditional brick-and-mortar business, you have to take into account expenses such as rent, utilities, inventory, storage, transportation, and more. With an online business model, most of that is already taken care of for you. The biggest expenses involve how you market yourself and your business.

Scaling an online business is also drastically easier and faster than scaling a traditional business.

Since everything is online, all you need to do is leverage technology to help you scale your business. When you want to expand, you do it via online marketing instead of renting, furnishing, and stocking a new physical location.

But what if you’re currently operating as a brick-and-mortar store? You can still leverage technology to turn your business into an online business. Or at least use these tactics to take some of your business online.

This will be a game-changer for your business.

An online business model effectively reduces your expenses by at least half – saving you money and allowing you to scale with ease. As a result, online business is one of the most scalable business models to exist today.

If your online business is making consistent revenue in a market with high demand, it’s time for you to scale.

We are going to show you, step by step, how to scale your online business.

Step 1: Leverage Your Money Mindset To Create More Money

Before you take another step, you need to consider your mindset. This is the first checkpoint in learning how to scale your online business.

Do you have big goals? Are you ready for your business to scale?

Scaling your online business requires a different mindset.  If you think small, your business will stay small. You need to adjust how you view your business, finances, goals, and time.

You only have so many hours in a day. If you continue to trade a limited resource – your time – to obtain more revenue, eventually you will be at a loss.  Instead of trading your time for money, think of how you can use your mind to create wealth instead. The best way to do that is to leverage the second most important resource you have – money. Use the money you currently have to generate even more.

This could mean putting out more social media ads. Or you could partner up with an influencer to get them to promote your services, and pay them a fee to use their name and reputation. 

scale your business with a different mindset

In the world of business, it is necessary to spend money to make money. The only way to scale is to grow your business. In order to grow your business, you need more leads and more prospects. Instead of having a saving mindset and trying to salvage every dollar, focus on making more money. The potential prospects who are interested in your services will provide you with a much larger return on your investment. 

Step 2: Find And Recruit Passionate Entrepreneurs To Scale Your Business On Autopilot

If you are looking to scale your online business fast, a team member with an employee mindset will probably not be of much help. An employee who is looking for a 9-5 job is interested in only one thing: doing the least amount of work possible and collecting their paycheck. These people have their roles when it comes to scaling a business, but the majority of your team should be passionate entrepreneurs.

Passionate entrepreneurs are less focused on their salary and more focused on what they can become. These are the kind of people who are willing to go above and beyond to help you grow your business. They understand that your success is their success as well. 

To attract more entrepreneurs into your business, treat team members like entrepreneurs. Give them the incentive to perform and devote  110% of their time, energy, and work ethic.

For example, in this organization, many members of the team are trained as High Ticket Closers. High Ticket Closers are salespeople companies hire to help them close deals. The difference between High Ticket Closers and traditional salespeople is that High Ticket Closers close on a commission basis. They understand that if they don’t close, they don’t eat. This motivates them to go above and beyond what a traditional salesperson on a salary would do. The more deals these High Ticket Closers close, the more revenue they generate for the company and the more commissions they collect. As the company grows, so do they – they are able to close better deals and generate more revenue.

Provide a culture in your business that pushes team members to become passionate entrepreneurs. They’ll help you grow and succeed fast – and benefit from doing so as well. It’s a win-win situation for everyone involved.

Once you build a solid team of entrepreneurs to help scale your online business, you can move on to the next step.

Step 3: Stop Working In Your Business And Start Working On It

You’re a busy person. You may have a small team working with you, but you’ve got a lot to do as a business owner. 

And that’s hindering your ability to scale.

For example, a fitness coach who is making 10K a month offering 1 on 1 training sessions probably has a system in place. His prospects could be sending him an email asking for more information. He has to reply to that email and schedule a time to talk with them. Once they’re on a call together, he talks about how he can help the prospect achieve their fitness goals. After a lengthy discussion about price and what they can expect, the 1 on 1 training begins. 

Is that how you’re running your business? Are you involved with every step of the process?

The first step in scaling your business is to stop being involved in every step of your process.

You have to get out of your own way.

This business system will not allow you to scale. Let’s return to the fitness coach case. We can assume he is making 10K a month but has his day-to-day schedule already 80% full. It is next to impossible to take on the number of clients needed to scale to 20K, 50K, or even 100K. 

The easiest way to solve this issue is to get some help. Hire a team you can delegate tasks to, so you as the business owner have more time to focus on growing your business. You can hire a support team to manage the emails.  Then build a team of closers to talk with your prospects and convert them into clients.

Now you have the time to think about how to scale your business because you aren’t preoccupied trying to do everything yourself. 

community helping to scale your business online

Step 4: Manage Your Expenses And Automate Tedious Processes

As your business grows, so do your expenses. To maximize your revenue and profits, automate as much as you can in your business. This could mean investing money into software that helps automate tasks so you have more time.

For example, the team members within this organization are extremely busy people. For them to send constant check-in emails would waste time and result in chaos. That’s why we have a task management system that allows them to see what tasks are done and what’s next with just a glance. This speeds up the entire process within the organization, allowing everyone to stay organized and make the most of their time. 

What can you automate in your business?

You can save time by investing in software that schedules appointments for you. You could also automate your sales funnel and remarketing campaigns. 

Remember that every minute is crucial. Add them up over the span of a month, and you’ll see just how much time you spend on trivial tasks. 

Step 5: Focus Exclusively On High Ticket Clients To Do Less Work And Make More Money

Once you get yourself a team that allows you to focus more on running your business, it’s time to examine your offers and market positioning.

Let me ask you a question: would you prefer to work with one client and charge them $10,000, or work with 100 clients and charge them $100? If you’re looking to scale your online business, you need to think about selling high ticket offers.

That means raising the rate and standards of your service to accommodate a prospect who is willing to pay more. Because you are looking to scale your online business, time is your most important asset. You need to focus on how to maximize your time while maintaining or increasing the amount of revenue you generate. The best way to do that is to increase your prices.

“But there’s no way my clients will pay me 10X more for the service I’m charging!”

And that is true. This means there are two options that you have:

  1. Increase the value that you are providing and improve your market position OR
  2. Hand the cheaper clients over to your support staff

You don’t want to reject the prospects that want to work with you. If your prospects aren’t willing to pay the premium prices that you are charging, you can hand them over to your team members. 

When Dan Lok was just starting out as an entrepreneur, he worked under his copywriting mentor, Alan. Alan was a busy man with many clients, who charged premium prices because his copywriting skill was in demand. When he encountered clients who weren’t willing to pay his prices, he handed them over to me,  who charged a lower price. Instead of the customer being charged $4,000 for a sales page, they would be charged only $1,500. 

By leveraging your team members, you can cater to both types of customers, without losing prospects. 

Step 6: Scale Your Online Business With A Digital Community Of Like-Minded Individuals

Let’s take a minute to acknowledge where your business should be at this point. You should have:

  • A solid mindset focused on thinking like a millionaire set on growth and expansion.
  • A team of entrepreneurs who think big and work hard.
  • The confidence to delegate everyday tasks to your team so you can focus on strategizing and thinking big.
  • Automated systems that stop humans from spending their valuable time on mundane tasks that AI and computers can take care of.
  • High-ticket offers and a solid plan to increase your prices and improve your market position.

So now, we are going to build a digital community you will be able to pluck clients from. 

You can do this through social sites like LinkedIn or Facebook. You should create groups that people join to gain information about a problem your online business solves.

People won’t join groups that just sell products, so make sure your group offers true value.

Once you have people learning from and building a relationship with you in the group,  they will be more likely to convert. 

On occasion (and strategically), you should plug your products and offers. If like-minded individuals who need your solution have a relationship with you, you should see conversions. And just like that, you’ve built a community of ideal clients to pick from when you need more business.

Step 7: Create Online Courses and Programs To Cater To A Larger Audience

So now that you have a digital community, you can push your high-ticket offer. But you can also offer low-ticket online courses for those in your community who are not ready for your high ticket prices just yet.

Online courses do take time to create, but they offer an excellent source of passive income. This means you and your team need to invest some time to build and maintain them but can then focus your efforts elsewhere.

This is an especially poignant strategy if you’re looking to scale your online business without a large team. 

So what kind of courses can you offer?

With the increase of internet usage lately and the explosion of DIY culture, just about any business can create a course that has demand for it. Plus, 78% of DIYers start their research process online, so you want to capture that business.

You may be concerned that teaching people about what your business does will negate the need for your offers. But that’s not the case. Your low-ticket course could also be about something adjacent to your offer – not necessarily how to do what you do.

For instance, if you’re in marketing, you may have noticed the giant uptick in demand for online content. So create a high-ticket offer that would alleviate that stress from your ideal client.  Build a low-ticket offer course teaching business owners how to find reliable sources for their online content. Then push it to your group of ideal clients. If you’re really going for an awesome sales funnel, advertise the low-ticket offer, then upsell to your high-ticket offer.

And just like that, you know how to scale your online business. 

man on jet who scaled his business online

The Secret System To Scale Your Online Business

Scaling your online business should not be difficult. For traditional brick-and-mortar businesses, there are many more things to take into account. However, online businesses have endless room to expand. Even if your main offer is  a physical product, you can still capitalize on current digital trends to reach your ideal client and scale your online business.

So where’s your mindset now?

Do you feel ready to take on this challenge and conquer new mountains?

Are you ready to hit the 7-figure mark? 

Dan can show you how he took his business online, coaching business from 6-figures to 7-figures – and how you can do the same for your business. All you need to do is attend the High Ticket Mastery™ Event.

The Fast Emergence of the AI Industry: How Not to Get Left Behind

What does AI mean to you?

Do you think of Terminator or the power of humanity’s creations? Are you scared or excited? Is it confusing or clear?

AI, for many, has become a catchphrase. 

General statements about the future mean very little. Wouldn’t you agree?

You don’t need a grand explanation of the possibilities of AI in the future. And you certainly don’t need a dire prediction about AI taking jobs away.

What you do need is a clear understanding of AI today and the best way to adapt to the changes it will bring to our world. 

Overview of the AI industry

You may be wondering, exactly what is AI?

AI, short for artificial intelligence, is tasks that are performed by a machine or by a program that requires some element of intelligence to complete. 

The AI industry is focused on building machines that complete projects or solve problems that normally would require human intelligence. 

The field of artificial intelligence was actually founded way back in 1956. But our fascination with the way the brain works has existed long before the beginning of the official industry. Philosophers have tried to categorize human action. Scientists have studied systems behind the way we think. Everyone has wondered at a psychological trick or two. 

While the buzz around the topic has only become mainstream in the past decade, AI has existed longer than most people realize.

The AI Industry Today 

How immersed in AI are you?

Actually, if you’ve used Siri or Alexa today, you’ve already interacted with AI. 

Other examples of the AI industry at work today include:

  • Augmented reality (real-to-life experience through a set of goggles) 
  • Chatbots (website AI that starts conversation with customers) 
  • Self-driving cars (allows drivers to relax and enjoy the trip)
  • Amazon’s transactional AI (gives users suggestions based on past purchases) 
  • Google Nest (regulates temperature, lights, and other simple household elements) 
  • Pandora’s music AI (finds related music based on 400 preset qualities) 

Have you used any of these common AI technologies recently? We all have. Our day-to-day life has been completely transformed whether we realize it or not.

What AI Means for Individuals

We can’t get beyond the fact that artificial intelligence is advancing rapidly. It’s transforming our world right under our noses.

Watch this video where Dan Lok shares 7 jobs that will disappear in the next 20 years due to AI (and what you can do about it).

As you can see, technology in general has replaced many jobs that required humans with computers.

Remember cashiers at the store? Now, we have automated checkouts. 

Remember agents at the airport? Now, we have kiosks to handle practically everything. 

Artificial intelligence is also infiltrating jobs held by:

  • Factory workers
  • Phone operators and telemarketers
  • Bank tellers and clerks
  • Warehouse stockers and packers
  • Stock traders 
  • Bomb technicians 
  • Surgeons 
  • Hotel staff 

It makes sense why most people fear AI will take over all jobs.

Here’s the bright side: even if AI replaces many jobs that we know today, it will also create new opportunities. This is the way every technological advancement in the past has worked as well.

Even if AI replaces many jobs that we know today, it will also create new opportunities. - Dan Lok Click To Tweet

Back when Elias Howe invented the sewing machine, seamstresses boycotted the idea. One sewing machine could replace the work of up to 10 women. Yet the invention of the sewing machine only made the fashion industry more profitable. It’s created more jobs, not less. 

Yes, those jobs were different from the ones required before the machine. The end result was not less work but more.

How to Adapt to the AI Industry 

AI has the potential to change the job market in a similar way to the sewing machine. However, its impact will be ten times greater. 

How should you approach AI? 

It’s not just about the jobs that will be replaced. It’s about your future career opportunities and income potential.

Want to stay ahead of the curve? Dan Lok has put together several ways you can do just that. 

Try these approaches as you work to stand out while AI changes our world: 

Learn to operate computers. 

In many cases, a machine doing its job will need a human to regulate it. 

Why not focus on learning as much as possible about these machines and how to operate them? 

The seamstresses who succeeded best in the era of the sewing machine were the ones who started using it. In the same way, the job seekers who stay ahead of the curve in the next decade will know how to manage AI. 

If you’re working for a company just starting to invest in AI, take the time outside work to do the research into the technology. Don’t miss a chance to learn and operate it. Be the first person to offer yourself as the company integrates artificial intelligence into its daily process. 

Even if you don’t want to be at your current job forever, your understanding of the technology behind AI will be invaluable to your career. If you start your own company someday or quit your current career to pursue something new, you’ll only benefit from having a basic understanding of AI technology. 

The majority of people will just sit around and accept that their job is being stolen from them by AI. You can be better than that. Instead, focus your attention on becoming a master of the AI industry in the space where you work. 

Invest in innately human skills.

Artificial intelligence is quickly overtaking easily automated jobs. These jobs often require repeated tasks rather than complex problem solving. 

You can be disappointed by this, or you can take the opportunity to invest in skills that humans can do far better than robots. 

In the end, AI taking the mundane tasks off your plate should only help you build your career in a more efficient, better organized way.

As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership. - Amit Ray, AI scientist Click To Tweet

What are the skills humans are good at that AI cannot capture?


While some highly-advanced robots can mimic human empathy to a certain extent, AI has not been able to truly replace the beauty of human connection. 

Someone who is highly intuitive and quickly understands how people think is an asset no matter where they are headed career-wise. 

Thankfully, empathy isn’t just a random talent that only certain people have. By taking time to listen to people, ask questions, and show genuine interest in their lives, you’ll be the person a robot can never quite replace. 


Sales and empathy are highly connected. Although the way people sell and the products they provide are different from 100 years ago, the basic skill of selling hasn’t changed.

Sales has been around since the first humans bartered goods. And it’s not likely to be replaced just because some new technology comes along.

Spend some time learning the basics of sales and how to be not only good but great at it. No matter how far technology advances in the next decade, you’ll be able to use your sales skill to create opportunities for yourself. 


As humans, we are innately creative. Watch any child pick up a pen and paper, and they’ll quickly draw a depiction of how they see the world (even if it’s just a stick figure family).

Invest in your creativity. Start a business or a side hustle. Try something you’ve never done before. Learn a musical instrument or take a painting class.

In the end, working your creative muscles will be one of the best ways to stay ahead of the curve as the AI industry takes over non-creative jobs. 

Complex problem solving 

Your brain is extremely good at focusing on a single problem and quickly coming up with a unique solution. It’s crazy how much you can do with 10 minutes and specific concentration on a single idea you need to figure out.

In today’s world, many do not practice the skills needed for complex problem solving. We have information coming at us from every possible angle. Most of us don’t take the time to sit, think, and allow our brains to work their magic. 

If you take the time to become great at problem solving, you’ll outpace both other humans and robots in your value to the world. - Dan Lok Click To Tweet 

Imagine a person who has worked to build the above skills. Now, imagine someone else who has done the same thing every single day. Who will the AI technology replace? 

Those who take the time to invest in the skills that make us great as humans will have the edge as the differences between humans and technology become apparent.

Stay up to date with the changes and teach others.

The third and final way to beat the changes coming to our world by way of AI is simply to become the teacher. 

As the world changes, it will be hard for many people to keep up. This means huge opportunity for entrepreneurial folks who are willing to do the research it takes to understand the AI industry. 

Companies, individuals, and schools will all need education about artificial intelligence. They’ll need to know how to implement it, how to learn about it, and how to lead the charge in AI advancement.

This field is ripe with opportunity. Become the researcher others look to. Learn to be the person they go to for solid teaching about the industry. Make your voice an authority in the space while you spend time learning about its current advancements.

If you can become a master of one or all of these skills, you’ll pave your own road to success as the artificial intelligence industry grows. In the end, the advances in technology will be a net gain for society. 

The choice is up to you. Will you build the skill it takes to stay ahead of the curve?

What The Top 1% Of Highest-Paid Coaches Are Doing That You Aren’t

A lot of people think most highest-paid coaches are so-called fake “gurus.”

Why is that?

It could be because some of them seem to have success almost overnight. Or it could be because there isn’t enough proof online for the audience to believe. 

Either way, there must be something they’re doing right that most people aren’t to become the top 1%.

And the only way for people to believe in that type of success is if coaches can generate trust.

You see, trust is the ultimate asset, but it takes a long time to develop. 

If unheard-of coaches disrupt the online world, most people are going to think they’re a scam. That’s because there hasn’t been enough trust for people to believe in them. 

People want to know who you are and how you got your success. The best way to do that is to add value over time. You can share your wisdom, and if that changes at least one person’s life, people will start to develop more trust.

So if you’re a rising coach who’d like to become one of the highest-paid coaches, you’ll need to follow what they’re doing now.

When you start to act more like the 1%, you’ll become them. All it takes is for you to keep adding value to attract more clients. And the more trust you build with clients, the more revenue you’ll have.

The Old You Must Die

Before you can start becoming the person you hope to be, the old you must die first.

If you can’t accept that, then it’ll be harder for you to move forward. This might not be something that’s easy to do, but it’s necessary. 

Successful people are willing to do what makes them uncomfortable in the interest of growth. - Bob Proctor Click To Tweet

It’s possible for anyone to achieve the top 1%. If you ask any of the highest-paid coaches, most of them will tell you they did not come from a fortunate background.

If you ask the young Dan Lok, he’s going to tell you that he’s far from being rich. But because he left his old identity, he was able to create a new one.

So for you to bridge that gap and become the next addition to the top 1%, you’ll need to see how those before you succeeded.

The fastest way to wealth is to learn from the wealth. Wouldn’t you agree? They can show you what they’ve done, so you can follow their footsteps.

And until you can master in skills, then you’ll start to see results. So if you still don’t have clarity in what those skills are yet, you’ll need to find a mentor to help you. 

Getting Started With Coaching 

If you want to earn like the highest-paid coaches, you’ll have to cut out all the distractions in your life. 

That means if you still plan to work for someone else, it’s going to slow down your path to being the top 1%. So your goal should be to branch out on your own and to start a business if you haven’t already. 

But don’t ditch your steady paycheck if you can’t survive to pay the bills. You’ll need to work on your business on the side first, and when that picks up, you can then fire your boss.

When you have your own business, you’ll have full ownership and more earning potential. That’ll be a great source of wealth to have when you own the assets.

And if you don’t know what business to start, it all comes down to your skills. What is that one thing you’re good at? 

Once you become a master of your craft, a lot of people will look up to you as an industry leader. But first, you need to be able to show it in your skills. 

Being a coach isn’t going to be easy. You can expect to take a lot of risks, go against the norm, and make tons of mistakes. But once you get past through these challenges, your success will reward you.

Become A Bookworm

If you weren’t a reader before, now is the best time to get into the habit of reading.

Author James Altucher once said, “Only read books you enjoy, that makes you happy to be human.”

And believe it or not, reading books is life-changing. It can teach you a lot more than what you get out of school.

That’s how Dan Lok was able to go from being a broke kid to finding his first mentor. He started reading thousands of self-help books, and it opened his mind to a whole new world of marketing.

And even reading ads too. He kept all the ads he received in the mail to study copywriting. That led him to his first high-income skill and 6-figure income.

You can think of it like this – each book contains someone’s lifetime of secrets. The more you read, the more money you’ll make. 

It’s true. According to, reading taught Elon Musk how to build a rocket ship. It also showed Tony Robbins how to build a better life. And now he’s teaching others how to do it as well.

So if you’d like to know what the highest-paid coaches are doing to earn more, they read every single day. 

Imagine for every page you read, you get a raise. How many pages would you read every day?

When you read a lot, you’ll start to find it easier to come up with ideas and innovate. You’ll begin to feel more knowledgeable and see things from a different perspective. It’s a powerful feeling when you know something that few people won’t understand.

You will also attract more success when you learn a lot. That’s because it’ll be easy for you to share things people have never noticed before. They will start to see how valuable you are.

Make Money Work In Your Favor

The top 1% knows how money works. 

That’s why it’s easy for the rich to become richer. And to crack the code on how to be like the highest-paid coaches, you’ll need to learn how money works too.

Money may seem complicated to understand. In fact, 33% of American adults have $0 saved for retirement. Most people will spend their whole lives working hard and never knowing how money works.

So if you take the time to learn about money-making strategies now, the payoff in the future will thank you.

This all goes back to reading. When you read more about money, you’ll attract more of it. 

And what most people are doing wrong right now is being scared of learning how money works. They either spend it all or save it all – both of these are neither the solutions to a good way of living.

What the top 1% is doing is they’re careful with how they manage money. They have to balance cash flow early on to avoid being broke.

Self-made millionaire Grant Cardone said, “I didn’t buy my first luxury watch or car until my businesses and investments were producing multiple secure flows of income.”

Even when they start to see success, they won’t blow up all that money. That wouldn’t be a smart choice for anyone to make. 

When you gain a dollar, you have to think to yourself: “How can I use this to make more?

Only that mindset will take you closer to your goals. 

Smart People Don’t Work Hard – They Leverage Instead

Leveraging could be the smartest decision you’ll ever make for your business. 

Think about it.

There’s only one of you. Everyone has the same 24 hours each day. It would be impossible for you to run everything in your business. And it wouldn’t be the best idea either.

You see, your time is valuable. Since you’re the business owner, you should focus on innovation and moving the needle. 

If there are tasks that someone else can help you do – hire them to do it. And if there’s something you don’t know how to do, find someone else to do it instead of learning it from scratch.

For example, Dan Lok hires people to help him create his YouTube videos. That is because Dan, himself, doesn’t have the time to edit his own videos. Also, he’s not a video editor, so hiring professionals would be a better choice if he wants to create results.

You can also leverage money. 

Don’t be afraid to use other people’s money when you need it. If your great ideas need funding to help turn them into reality, leverage other people’s money to make it happen.

It’s better to take action now than to wait until you’re ready. Because when you wait, the opportunity might not be the same anymore.

But to get someone else to fund your ideas, you’ll have to be confident that your ideas will work in the marketplace. It has to sound promising.

Creating More Wealth With Wealth

Once you’ve made some success, you can then move on to creating many income streams.

But keep in mind, you can only do this after you’ve mastered your skill first. Otherwise, you could get into financial risks.

You do not want to create a new income stream if you’re still broke, in debt, or have too many bills to keep up with.

The majority of highest-paid coaches have many income streams to create more wealth. 

Tom Corley, the author of Rich Habits, says 65% of self-made millionaires had 3 streams of income.

If you’re like any of these millionaires, you would know to keep learning. Once you focus on building that knowledge, your wealth will follow.

This includes not spending your money on whatever you want. You have to develop financial intelligence. 

For example, every dollar you own has the potential to develop more. You can multiply your money by investing, not by saving nor spending. That’s how you can make money work for you.

Work Hard Now So You Won’t Later

Here’s the sad reality – most people are waiting until they’re 65 to retire and rely on government funds.

They work hard all their lives, and by the time they get older, they’re too old to travel. They can’t do the things they could’ve done at a younger age.

But what if you can start working harder now to enjoy life sooner?

These people might not have been aware of other paths to take other than the traditional route. You graduate school, get a good job, pay bills, and then retire. 

This route is fine, but it doesn’t always end up well. You could still be years in debt because of student loans. And when you’re in debt, it makes it a lot harder for you to enjoy your hard-earned money.

So, what do you do?

Highest-paid coaches had to sacrifice something to get to where they’re at today. Instead of partying on the weekends, they build their network. And instead of watching TV, they read books.

This is what Dan Lok did in his early life. He did not focus on hanging out with friends, but he focused on sharpening his skills instead. And with that, he was able to retire at an early age of 27. 

Now everything he does is easier to achieve. Since he’s a master of his skills, he can always rely on them to make money.

Let’s say he loses everything he has today. He can make it all back in a short amount of time. But if he hadn’t mastered his skill set yet, he’d still struggle to make success. 

The main point is, the 1% do what’s different from most people. And when you’re a business owner, you’re going to get a lot of people discouraging you from your dreams. This is a normal part of the process. 

Do The Complete Opposite

You don’t have to follow what your circle of friends is doing.

In fact, you’ll find more success if you do the complete opposite. So don’t let peer pressure or anything else stop you from your tracks to success.

Only you know what’s right for you. Not even your parents or the people closest to you know. And it would be a sad life to listen to what everyone else does instead of what you want.

With that said, you’ll need to train yourself to keep making sacrifices. This could mean giving up all the things you want right now to have a better tomorrow.

It’s going to take a lot of discipline. If you give in to everything you want today, you’ll have to end up working harder for the things you want in the future.

For example, if you spend all your savings on your dream car now, you’ll continue to work hard longer. Why not work hard now and enjoy the reward later?

It will get easier along the way. Because once you start making sacrifices, you’ll start to see results. Then you’ll want to keep doing whatever it takes to move forward to bigger goals.

So the more you can resist now, the sooner your life will be easier. Wouldn’t you want to retire earlier too? Until then, you’ll have the freedom to do whatever you want whenever you like. But first, you have to earn it. 

Your Shortcut To Becoming One Of The Highest-Paid Coaches

Becoming the top 1% isn’t as hard as you think.

Once you find out what the highest-paid coaches are doing, you’ll want to follow their footsteps. And when you do, you’ll see how easy it can be to get closer to your goals.

The reason why most people can’t come close to being in the top 1% is that they haven’t left their old identity yet. They think working hard their whole lives is the answer to surviving. 

But that’s not all true. You can work less and make a lot more income. If you know how to leverage the right resources, you’ll have more time to make money move. 

And understanding money is a big part of making money too. You have to know how to use it to attract more. Because if you don’t, you could end up making a few costly mistakes and going broke. 

That’s why it’s so important for you to read books on how to succeed in everything. Better yet, it’s important for you to have a mentor to follow. 

If you have someone showing you all the ropes, you’ll fast-forward your success and get to where you want to be at the top 1%.

This is exactly what High-Ticket Influencer (HTI) can do for you. HTI is a coaching mentorship for those looking to scale their business to 6-7+ figures online.

In it, you’ll get Dan Lok to mentor you and to show you the road to becoming one of the highest-paid coaches.

So if you’d like for Dan to teach you all the methods he used to scale his businesses…

Click here to learn more about the High-Ticket Influencer program.

How To Strengthen Your Brand Reputation By Using Disruptive Technologies

If you ask business owners what they’re doing to strengthen their brand, you might get a variety of answers. Some might think that only the big guns think about branding. Some might have no idea how to even get a brand at all. But the truth is, every company, no matter how big, has a brand.

Now, more than ever, building a good brand is easy. Surprisingly easy. You don’t need to pay expensive graphic designers for logos- you can use an app. You don’t need to put your employees through a daylong session with a photographer – great photos can be taken with phones too.

Template website builders can create websites in hours. Their quality can match what professional web designers do for most users. Unfortunately, this comes with a downside. Now that everyone can be a brand, it’s harder to be number one.

But do you need to be number one to be on top? Do you even need to be the first? The answer you’ll get in this article might surprise you. But here is a quick peek: Perception is reality. You only need to be perceived as superior and consumers will treat you so.

Now, as you will learn, this is not as easy as it sounds. But by the end of this article, you’ll know how to shift perceptions and gain this superiority status. You’ll understand what you need to strengthen your brand and become a disruptor at the same time.

How To  Strengthen Your Brand By Becoming A Disruptor

You’ve probably heard the term disruptor before. But what does it actually mean? Can only startups become disruptors? How do you go about it? Do you need to be innovative?

In this article, we’ll discuss what you need to disrupt an industry. You’ll discover what steps you can take to do so. But let’s begin by defining disruption first.  According to its official definition by Clayton M. Christensen, disruption has five  criteria:

1. It’s a process, not a product or service, that occurs from the fringe to mainstream

Are you hoping that your product will be the new Netflix? You’ll be disappointed. Powerful disruptors didn’t change the game the day they came out. Blockbuster refused to buy Netflix many times before. Few people took Wikipedia seriously as a source of information at first.

Go in with the mindset that you have to work hard and that it won’t be easy. But with the right framework, you have a chance to succeed.

2. Originate in low-end (less demanding customers) or new market (where none existed) footholds

This means that disruptive technologies originally don’t appeal to mainstream demand. They satisfy a need that first occurs in emerging markets or is unimportant to the current market. What does this mean?

A new product or technology doesn’t always have to be the very best. It can be a cheaper solution with fewer features than the current incumbents offer. Not every customer needs a space station’s worth of technology in their pockets. Especially if it costs a monthly salary to buy.

Some people are happy with a $200-$300 smartphone. They don’t need the latest features.

Your solution could also meet demand current incumbents don’t address. Going back to our Netflix and Wikipedia example: You remember,  before them, consumers needed to go to public libraries and video rental stores. It seems ages ago, doesn’t it?

3. New firms don’t catch on with mainstream customers until quality catches up with their standards

This is important. Most disruptive offers are seen as inferior. Consumers won’t buy only because your product is cheaper. Looking back at Netflix and Wikipedia:

Libraries cost a rental fee for books, the same as video rental stores. Wikipedia was free and Netflix charged significantly lower fees. This didn’t give their customers a reason to use them yet, did it?

Netflix needed to step up their game. In the beginning, they offered to send DVD’s to you via mail. They offered a longer return time, so you can conveniently watch them. But only after Netflix became a video streaming service, the market cherished their offer.

In the case of Wikipedia, people didn’t trust the information at first, as everyone could edit it. Wikipedia became a credible source of information after they started monitoring their sources.

4. Success is not a requirement and some business can be disruptive but fail

You might ask: Isn’t the whole point of disruptors to be more successful than their contemporaries? 

But remember, it’s a process, not a product or service. Yes, you might have a solution that would be highly disruptive but the market won’t go crazy over you at first.

To master this phase, excellent marketing and presence in the marketplace are crucial. We’ll tell you about this later on.

5. The new firm’s business model differs significantly from the current industry leaders

This is usually what disruption is known for. The big players were not able or willing to go with the times. As a consequence, they were disrupted by a company that thought outside the box.

We’ll give you an easy process to find a spot to disrupt the market later on as well. But for now, let us remind you that you don’t have to tick off all the boxes to become disruptive or succeed as a new company.  Yet it helps to know those aforementioned influencing factors ahead of time.

Let’s take a deeper look into those criteria of successful disruption and how you can use them to become successful disruptors.

Once you have a clearer understanding of it, you’ll see why the disruption strategy further down might work well for you.

Before You Strengthen Your Brand, Focus on People

Focus on the people in your company specifically. Disruption needs innovators, out-of-the-box thinkers, and leaders.

How can you build a disruptive company without the people to support the process? Not getting traction in the market can be tedious, mentally taxing, and frustrating. It’s easy to lose faith and give up. But with the right team on your side, executing a disruptive idea is easier.

Dan Lok says: An average idea with an excellent team is worth way more than an excellent idea with an average team. But how do you get such an excellent team?

Train for innovators 

Innovation is a learnable skill. So make sure to give your staff the relevant knowledge, skills, and abilities. Look for a strong desire to be the first and prepare them for heavy competition trying to keep you down. This will happen sooner or later and if you’re prepared, that’s one more step towards success.

Change the culture

 Allow employees to explore, experiment, and bring in new ideas. Let them be on the offensive and take initiative on their ideas. Most companies try to play it safe when they start but disruption needs another approach.

Hire for disruptors

Being unconventional requires unconventional methods to hire people. Put a hiring process in place to see their creativity, thinking skills, and problem-solving skills.

With the right team by your side, you can now focus on earning your place in the mainstream. To be truly disruptive, make sure to start from scratch. Don’t just try to work within the boundaries as everyone else. Step completely outside the box and approach from an angle no one else comes form. As Albert Einstein put it: We cannot solve problems with the same mental state in which we created them.

Strengthen Your Brand By Superior Presence

This a powerful strategy that Dan Lok used to build his global empire. Remember, a successful disruptor makes customers feel that the quality of the product meets their standards. Yet, value is very subjective, right? But if you control how people perceive you, there is a good chance you also control how they perceive your offer.

People don’t buy because they understand that you’re better. They buy because they feel understood by you. So get in their daily lives, and be in front of them as much as possible. 

Ask yourself – how can I be constantly in front of my target audience?

You see, it usually takes 5-20 touchpoints until a client considers to buy from you. Why is that? Today’s market is very crowded and consumers get bombarded by different ads constantly. 

So what then if you don’t have a huge advertising budget? Well, this could be a challenge. It’s hard to overcome loud competition and cut through the noise.

This is tough for disruptors especially.  At first, customers don’t know, like, or trust you. Yet, with increasing touchpoints, you gain increasing attention and trust.

What can you use to get exposure? Technology and tools that is accessible to the masses, relatively cheap and free: Content. Use blogs, YouTube videos, webinars, social media posts, podcasts, emails…to just name a few. 

You might wonder – Which of those platforms and tools should I use? The short answer is – all of them. If this is not possible yet, focus on the medium that your ideal prospect is most comfortable with.

Strengthen Your Brand With Content Variety

It pays great dividends to use funnels as well to educate and warmup your clients. A rule of thumb is, for every $1000 you want to charge give them one hour of valuable and relevant content.

What kind of content can you create? Anything you like, but there are two types of it: Paid and Organic.

Paid content entails anything that you pay for like Facebook and Google Ads. Organic content is anything you put out for free, like blogs, emails or social media posts.

You can mix and match them together, to create automated value ladders for your clients. This way, you’ll be able to engage them when they are ready, on their time and on their terms.

This way you will be different and more valuable. Remember,  any company can just put out one ad hoping to get their business. But putting out content is beneficial to you in more than one way:

  • It enhances brand awareness
  • It allows you to prepare your clients.  You can pre-handle objections, filter out unqualified prospects, and more
  • It gives you an authority status.  By creating content on every platform, you’ll gain a stronger status in your industry.

Imagine you’re looking for a product and there are multiple providers.

One of them has thousands of posts, hundreds of articles, and you see their ads everywhere. The others only have a great website and a newsletter. hat would you think if you were the customer?

How To Strengthen Your Brand And Penetrate The Market

How else can you make your audience appreciate you? Make it easier for them to explore your product or service. Show them you truly understand them.

Become your own client. Walk a few miles in their shoes, look for their most pressing problems. A problem is a product, as Dan Lok says.  See what they are using to solve those problems. 

What current solutions can they access? Are they sufficient? If not, what’s missing? That’s where you can come in and give them what they are looking for.

You can use this checklist to do your research:

  • Scan the market for strong demands. Are there certain hot products available currently? Do any of those get criticism for certain missing or unwelcome features?
  • Find that one pressing demand you want to satisfy and map out your ideal audience
  • Become your ideal audience and recreate their lifestyle. What is their life like, why are they using the product or service you want to disrupt? What are possible alternatives and what does your future customer like and doesn’t like about it?
  • If you found the missing piece of the puzzle, now strategize how you can solve it easier. How can you do it cheaper, and more conveniently for your customer?  Ask yourself: Why didn’t the competition address this pain point yet?
  • Once you have your solution, it’s time to become visible. Find a proven formula and strategy to market within your niche. Execute the blueprint with your team

Once you have traction and people are picking up on your offer, it’s time to scale. Use a combination of social media, paid and organic traffic and remote teams.  Remote teams increase your agility and allow you to use employees more efficiently. They don#t spend long times in commute and could even work in different time zone. This way, you can quickly react to what happens in the market. Especially if your competition tries to make a move against you.

Don’t underestimate the power of social media. When you want to strengthen your brand take a look at which social media platforms can help you. If you’re more in the B2B space, LinkedIn might be a good choice to start.

Facebook can give you great insights into your metrics and has a lot of data on your audience. TikTok and Instagram are also very powerful, especially with teenage audiences. Now, some of those platforms still count as low value or low status. This is why the established businesses rarely use them, if at all.

This might be one of the pathways into the mainstream. Appear where your competition doesn’t go. From there, you can build up a powerful following under the radar of the incumbents. As with many disruptors, they might only notice you when they can’t ignore you anymore.

It’s Not Easy To Strengthen Your Brand As A Disruptor – Unless You Know This

If you want to shortcut this path, you might find value in Dan Lok’s program created it for his high-level clients. You see, many companies want to hire Dan for consulting to grow faster, manage their teams better and become crisis-proof.

Yet, he has to reject most of those requests as he has only a very limited amount of time available. This is why he created the High Ticket Influencer Program. It’s a blueprint on how to dominate your industry by becoming the most influential company in the niche.

You’ll learn how to build an elaborate content system to attract clients.  What’s so special about it? It warms them up and sells for you while being fully automated and consistent.

In this program, Dan explains how to leverage webinars and social media to become nearly omnipresent.  This enables you to sell with powerful messages 24/7. Furthermore, you’ll learn how to make your disruptive offers into high ticket offers and l increase your margins. 

As a bonus, you’ll also gain access to Dan’s directors of Copy, Revenue, and Advertising. This way, you get insights on possible weak spots before they become a serious problem. 

But all of this is just the tip of the iceberg.

If you ever wished to have Dan’s influence, reach, and status, then this is the program for you.  It contains the exact, step-by-step blueprint to replicate what Dan did in record time. 

If you want to become a disruptor and strengthen your brand, check the High Ticket Influencer Program here.