IMPORTANT.. About your marketing message


What you’re about to read COULD completely change your positioning in the marketplace…

So pay close attention…

Because this may have a profound effect on your bottom line.

I’ve asked my audience this many times, and EVERY time without fail, the answers vary.

“What’s the difference between a coach, a consultant, and a mentor?”

If your definition of these is incorrect or unclear…

Your positioning in the marketplace could be wrong…

And this could have a huge effect on your business and revenue.

So before we go any further, let’s clarify these definitions together.

In this short but powerful podcast episode, you’ll discover difference between a coach, consultant, and a mentor >> 

In short, a coach will motivate you, point out your blindspots, and help you achieve certain goals, think basketball coach.

A consultant may also help you achieve certain goals, but will implement their expertise and it for you, think marketing consultant.

You may want to get better at basketball, but when it comes to marketing, you just want someone to do it for you.

A mentor is someone who’s “been there and done that”.

They help their clients get similar results to what they’ve achieved and will save them time, heartache, and help them avoid mistakes before they make them.

How Should You Position Yourself In The Marketplace?

So now you know the difference between a coach, consultant, and mentor.

Let me ask you something…

Are you positioned in the marketplace correctly?

The reason why this is so important is that the way you position yourself changes your marketing message.

And it’s your marketing message that moves the needle in your business.

You want your positioning to be as unique as possible…

And marketing expert Todd Brown does a great job of explaining this here >>

So now you know why positioning is so important, next, you must know…

How To Position Yourself In The Marketplace And Stand Out From Your Competitors

In order to position your product or service correctly, you must first work out what your Unique Selling Proposition (USP) is.

This is a product/service-centric statement that sets you aside from your competitors.

After you have this, you’re in a good position to create your Positioning Strategy.

The following factors will help you create your Positioning Strategy:

  1. Product characteristics…
  2. Price…
  3. Quality or luxury…
  4. Product use or application…
  5. Competition…

This article will help you create your USP and your Positioning Strategy based on what we’ve discussed >>

It will also help you identify gaps and opportunities in your marketplace…

So I urge you to read it as it will help you take your business to a whole new level.

Why Your Personal Positioning Is Vital To Your Success

Now before we close this out, as you run a primarily service based business…

YOU are such a big part of your product.

So far we’ve talked about how to position your product or service, but YOUR positioning is just as important.

Here’s what I mean.

At the very least you should position yourself as an expert in your niche.

If you can, positioning yourself as a Celebrity Authority would be ideal.

Why is this so important?

Think of some celebrity authorities you know of…

Steve Jobs, Elon Musk, or Oprah Winfrey.

If you can create that kind of celebrity and authority in your niche, it attracts clients to you like a magnet.

In our space, we have people like Tony Robbins, and I myself am also a celebrity authority, although not at the same level as Tony.

So, in this video, you’ll discover how to position yourself as a celebrity authority in your niche >>

Because as people cannot see your service, they judge by what they can see.

Ultimately, it’s your reputation that precedes you and makes you money, and this is why it’s so important.

For a final video, I’d like to share with you external positioning secrets that attract high end buyers.

This will seem counter-intuitive, but in this video, I explain why the best people in anything are generally the poorest and what you want to do instead of being “the best” >>

So that’s about all I got for you today.

Although I could easily segue into personal branding, I think that will be a topic for another newsletter.

So, look out for that one, but until then…

Go high ticket,

Dan Lok

P.S. – If you’d like complete clarity on your offer so you know exactly what your USP and your Positioning Strategy is, we’re running a live event called High Ticket Mastery, in January.

At this event, you’ll discover exactly how to create an irresistible offer, how to attract an abundance of high ticket leads, and close those leads without being salesy, sleazy, pushy, or inauthentic.

Our last event was a huge success and everyone who attended received immense value and a “done list” of tasks they’d completed during the event.

So, click here for the full scoop and to secure your seat >>

What Are They Saying About You When You’re Not Around?: 7 Steps for Building Your Personal Brand

Ever wondered why so many small businesses fail? Most business people and entrepreneurs focus on the operations of their business and forget to count themselves in the formula for success. If you pay close attention to successful businesses, you will notice one thing – a strong personal brand behind it. Whether it’s the executive or the business owner – there is always someone by whom people remember the business better. Building your personal brand is also what makes your business stand out. 

The E-Myth Revisited by Michael Gerber is one of Dan Lok’s all-time most recommended business books. It is somewhat of a cult classic in the business world. In it, Gerber makes a bold statement that most businesses fail because the people who run them are not entrepreneurs but technicians. Being good at your craft/technical role is not the same as being an entrepreneur. What it takes is knowing how to market your business and how to connect with people. 

The success of your business doesn’t depend on your knowledge and skills as much as it does on how you present yourself and your business. A technician has the knowledge and skills in a specific area. An entrepreneur is a technician who also knows how to present himself or herself to earn client trust. It all has to do with personal branding. 

In this article, we will share 7 steps for building your personal brand. If you are ready to build a strong business and never wonder what people say about you when you’re not in the room – read on. 

What’s a Personal Brand?

Before we move into details of building your personal brand, let’s first clarify what a personal brand is. You see, the mistake entrepreneurs make is that they think that their business brand is more important than their personal brand. But this couldn’t be more wrong.

What people think about you has everything to do with your business. If people like you and have positive associations with the mention of your name, your business is doing well. You see – your personal brand is the public projection of everything about you, including your business. It’s a projection of your personality, skills, and values.

People make conclusions about others based on first impressions. What you wear and how you walk and talk all determine what people think about you. The key is that the personal brand is not a person. It is just a projection of perceptions people have of you. Very few people actually know you, but they know your brand. They have a rough idea of your personality and values. 

So what is personal branding then? It is actually the process of creating a unique personal identity around a leading attribute. It’s about managing the perception of your audience to create a certain feeling and impression of who you are.

“Your brand is what people say about you when you’re not in the room.” Jeff Bezos, Amazon founder Click To Tweet

The good news, though, is that you can take steps to manage those perceptions by being mindful of the impressions you make. A great personal brand will pre-sell people to your business by making them aware of your character and strengths before they ever meet you. 

Here are 7 steps you can take now to start building your personal brand. 

#1: Get clarity around building your personal brand.

What do you want to be known as? The last thing you want is to appear as ‘just another’ person in the same business. What do we mean? You do not want to be another mortgage broker, another real estate agent, another web designer, another…anything. You want to be unique. Be known as something different and special. 

When Dan Lok first started his career as a copywriter, he gave himself a unique name. Dan came up with a strategy to call himself the “whiz kid of copywriting.” He was so young, and he knew that people might hold that against him. Business owners could decide not to take him seriously because of his youth. But he used this disadvantage of age as an advantage for himself. 

Later on, he realized that his name is not easily remembered. His Chinese name was preventing him from networking and landing clients. This is when he decided to change his name to Dan Lok. The moment he did this, he got more clients, and he became more confident as well. 

So think about it – how do you want to be perceived? As a strong and decisive leader? An innovator? A low-key, thoughtful, silent power—or as a charismatic and energetic catalyst for change? Brands are built based on the attributes used to describe them: authentic, charismatic, focused, influential, passionate, strong. What brand attributes best reflect you? 

Never wait for others to call you what you want to be. Never wait for others to refer to you as an expert. If you want to be the best - make the claim that you’re the best. - Dan Lok Click To Tweet

This will allow you to be the expert in your field because others will perceive you as such. 

#2: Understand how you are currently perceived.

So, what are people saying about you when you leave the room? Do you know? How can you find out?

While you may not currently be aware of it, you have a personal brand already.  The problem is that you’re unaware of what it is. You need to find out.

How? By asking others. You could ask trusted friends or colleagues, customers, and clients. You could also do a little digging online to see what kind of comments others make about you. What kind of language do they use when they talk about you? What results do you get when you Google your own name? Or your business name?

There are plenty of ways to gain insight into how you’re currently perceived. It’s a critical step to take in building your personal brand. For instance, you might take the list of brand attributes you selected to define your desired personal brand and ask your own group of personal advisors to rate you on each of these on a scale of one to ten. Where would you fall on a scale of one to ten based on the attributes you’ve selected? 

Once you gather this input, you’re likely to find some gaps. Look at your score and compare it to what you wish the perception of you was. How can you improve these scores?  By identifying the various opportunities that others have to form impressions of you, you can implement changes to match the perception with the vision.  Consider these opportunities—or brand touchpoints— and think about how they can serve you better. 

#3: Conduct a personal brand audit.

Now that you know that your perception doesn’t match your desired brand, you can fix it. That’s the good news. The most important step to take is to analyze the signals you send which contribute to your perception. 

Think about the following questions: 

  • Are you firm and decisive when meeting with business associates, or do you wait for them to lead the conversation and share their ideas?
  • Do you speak up confidently in business settings, or do you hang back, waiting for others to speak?
  • Do you forge ahead when making decisions, or do you vacillate and come across as indecisive?
  • How do your nonverbal signals support, or detract from your desired image?

Now, when you think about these questions and answer them, think about opportunities for change. What can you do to change the way you’re perceived? 

#4: Make some changes.

Marketers talk about ‘living the brand promise.’ But what does that mean? Well, that means that you need to stay true to what you project. Everything you do needs to be consistent with the perception you create and the experience your audience has engaging with your brand. 

If your brand audit reveals some gaps between how you’re perceived and how you want to be perceived, you need to make changes. And you need to make those changes before you start aggressively interacting with others. If you don’t, you won’t be living your brand promise.

This process will take time and effort. But it’s time and effort well spent. Think carefully about your interactions with people across all online platforms. Is the experience they have consistent across the board? Do you send the same message? 

Be bold with this step too and dare to make whatever change necessary. Remember that Dan Lok changed his name to build his brand. He often tells his students this story. Dan realized quickly that his Chinese name is hard for people to pronounce and remember. Since his goal was to build a successful business, he knew he needed a name that’s easier to remember. This is when he changed it to Daniel. 

However, after a few years, he realized that name isn’t the right fit either. One day, he asked his mentor – What do you think about Dan Lok? His mentor was surprised at first, but then he smiled – Dan is a much better fit. He said – it sounded more straightforward and approachable – it sends a better message. And that is how Dan Lok brand name was born.

A recent Forbes article included feedback on personal branding from 16 members of the Young Entrepreneur Council (YEC) about changing your personal branding. Many suggest that letting in your followers and clients on the changes you and your brand are going through is a good strategy as well. Use the transition to your advantage and give everyone a little behind the scenes. This will increase their trust in your brand as well and give them a sense that they know you better.

#5: Maintain alignment across all touchpoints all of the time.

Now, just as Dan thought carefully about his name, you should think about every change you make. Keep in mind that your personal brand has to be consistent across all platforms. If your attire screams Dolce & Gabbana, but you drive an old used car, there’s a disconnect. If you’re committed to building a reputation as a fierce negotiator, but you capitulate immediately to even minor demands, there’s a disconnect. 

To establish a strong personal brand, you need to convey consistent signals across every touchpoint others may encounter. But ensuring alignment requires mindfulness and attention to detail. This isn’t an easy task. It will require difficult personal decisions and potential sacrifices. Why? Because the strategies that got you to where you are today, will not get you to where you want to go.

Think from the standpoint of where you want to be and plan your communication and branding accordingly. Take your followers and clients and customers on a journey through your brand development. Along the way, you can share your personality and provide value. This will make them trust you and your personal brand will seem genuine. 

Make sure you have a good connection between your personal and business trend by taking some of the additional steps recommended by Forbes: read and approve social media content, ask for feedback, specialize on commonalities, focus on foundations, stay consistent, model your company values,  let your actions speak for you. 

If you’re like most people, you want a friend who is reliable and with whom you simply “click.” Disney and Omnicom share that “consumers across all generations want and expect the same things from brands as they do of their friends and family — reliability, authenticity, and the feeling like the brands ‘get’ them.” Being consistent and connecting your personal and business brand show that you live your values and that people can count on you. 

#6: Create your elevator pitch.

An elevator pitch, or elevator speech, is a message you can deliver in about the time it would take to ride up or down in an elevator—about 20 to 60 seconds. The elevator pitch you create for building your personal brand should be a response to the question: “What do you do?”

Being asked this question gives you the opportunity to share your personal brand by succinctly and precisely stating what it is. The elements of your elevator speech should include:

  • Who are you?
  • What you and your company do?
  • The value of what you do for your target audience

A not-so-good elevator pitch would go something like this: “I’m Chris Jones. I own a software company.” 

A better pitch would go something like this: “I’m Chris Jones. My company ABC Software offers turnkey order processing solutions to online retailers.”

An exceptional pitch would sound like this: “I’m Chris Jones—I’m changing the way online retailers interact with their audiences by offering the best, and most seamless, order processing solution through my multi-billion-dollar company, ABC Software.” 

You’re more than a business owner. You’re a visionary, a fierce leader. Your elevator speech should make this abundantly—and immediately—clear. So should all of the other messages you’re sending across a wide range of potential channels.

#7: Spread the Word

You’re aligned, locked, and loaded. Now, you’re ready to spread the word through as many channels—personal, traditional, and digital—as you possibly can. You want to achieve the power of omnipresence—the ability to be present everywhere. 

Think about it – who is going to get their message out more effectively? Someone who is shy or someone who is outgoing? A withdrawn person or someone who is engaged? Someone who blends in with the competition or someone who stands out?

The goal is to stand out in meaningful and aligned ways through as many touchpoints as possible, so your brand begins to build and grow and support the attributes you’ve selected. Tell your story so you can shape how people view you and enable consumers to begin forging a connection with you and your company. 

Every encounter. Each impression. Every touchpoint that your audience comes across sends a message. Together these encounters create impressions that drive your personal brand. Be bold and authentic. Do not be afraid to share yourself and your vision. The bolder you are the more attention you will receive. Keep in mind this research – consumers need to see your brand five to seven times to remember it.

Remember Dan Lok and his red suit? Yes – be that bold and that loud. 

A few final thoughts… 

What are people saying about you when you leave the room? This is the question you, as an entrepreneur and business owner, must know an answer to. If you are not sure – your brand is in trouble. If you do not know what they say behind your back – do your research. 

When you’re clear on your vision and mission, make sure to analyze all your touchpoints with people. Are you projecting what you want to project? Are they getting the right message? The best way to build a strong personal brand is to work with people who already did it. 

To help entrepreneurs build the best personal brand, Dan Lok has put together an advisory board for elite entrepreneurs. If you’re ready to make your business to the next level, then this might be the mastermind group for you. 

 Act now to start a journey that will help you earn a position among the most elite entrepreneurs in the world. Become part of the Dragon 100™.

5 Secrets Great Brands Use in Their OmniChannel Strategy (And How Your Company Can Adopt Them)

Coca-Cola was born in 1902. Since then, the brand has been loved and celebrated all over the world.

From “The Great National Temperance Beverage” slogan in 1906 to the recent “Share a Coke”, it’s no wonder that Coca-Cola is an iconic American beverage. And it’s reached far beyond the United States, growing into a global empire over the last 100 years.

Can you imagine Coca-Cola without also thinking about great times? Even the red and white colors and the iconic Spencerian font say happiness.

How has the company maintained a consistent brand over such a long period of time?

Coca-Cola’s secret is simple: branding.


What makes great brands so amazing?

Omnichannel brands stand out because they’re everywhere. They aren’t limited to a physical location, a specific social media platform, or a single marketing method.

Coca-Cola is a wonderful example of a brand with an omnichannel strategy that stood the test of time and succeeded in the process.

But you’re probably thinking, That’s because they’re Coca-Cola. There’s no way my company can get from here to there.

Sure, you’re probably starting out with a fraction of the impact (and budget) that they had. But Coca-Cola didn’t start where they are now either.

So how can you get from where you are to where Coca-Cola and other large companies have grown?

Simple. Study great brands. Pay special attention to the qualities that differentiate stellar companies from the others. Then do your best to instill those qualities into your business today.

Better yet, we’ve already studied numerous companies with strong brands for you. Interestingly, there are 5 common qualities that make these companies stand the test of time.

1. They stand out.

No one ever wanted to buy a product from a company that didn’t have a great story. Or from a brand that didn’t differentiate itself from the competition.

In fact, we often don’t choose products solely because of quality. We buy based on emotion and justify that emotion with logic later.

One of the biggest impacts on a buyer’s emotional decisions is the branding of the company. Does the buyer have a reason to buy from you and not your competitors? Do they feel connected to your company somehow? Why wouldn’t they wait and try it out later?

The best businesses’ brands make obvious two things:

  • Why their product stands out among their competitors.
  • Why customers should buy the product now.

2. They don’t limit themselves.

If you’re trying to impact the world with your company, you’ll need to reach more than a small group of people.

You’ll need to appeal to the old and young, people from the city and country, the rich and poor. You’ll have to bridge the gap between all the little differences that separate people.

This can’t happen unless you’re building a brand that can encompass multiple channels and impact millions of people across those channels.

It’s important, of course, to have a clearly-defined audience. When your company is in it’s beginning phases, it’s best to find a niche audience and to nail your marketing strategy for that group of people.

But as they grow, the best brands use their omnichannel strategy to approach a broader and broader audience.

These companies don’t say, “We’ve maxed out the market. There’s no way our product could reach more people.” Instead, they innovate, so they can reach more people. That’s how they end up changing the world.

3. They educate.

Great brands don’t just blindly share content and hope it strikes a chord with their followers. They strategically position themselves to be an expert voice for the issues relevant to the company brand.

Often building a world-changing brand means changing the way people think about your industry. This takes well-planned content and a brand that reflects the new ideas the company is introducing to the world.

For example, Dan educates salespeople about how to grow from sales associate to top closer in High Ticket Closer. Without Dan’s unique insights into sales, this product wouldn’t be a reality. Without a well-planned content strategy, there would be no way to share these breakthrough ideas with the people who need them.

If you have a product that’s innovative, unique, and world-changing, chances are you have a huge opportunity to educate your target audience about it.

Besides, with the information economy in full swing, people will research you. We all Google companies we like, check out their social media, and visit their website.

If we don’t find what we like, we mistrust the company. After you’ve lost a customer’s trust, there’s not much chance they’ll buy your product.

How can you keep your customers’ trust? Create an omnichannel brand that educates your customers.

4. They entertain.

Entertainment is cheap in today’s world. Many platforms are perfectly built to both educate and entertain, so smart brands build a strategy with a good dose of both.

Gone are the days when you can reach people by putting your logo on a billboard. Today’s customers see through typical ad styles. They’re calloused to the huge letters and flashy music.

So it takes something unique to get today’s generation to notice your brand. Something that makes them laugh. Something that reaches beyond the clickbaity nuisances that today’s customers all tune out.

Calculating entertainment into your strategy is one of the best ways to make sure people remember your brand. (Geico ads, anyone?)

5. They personalize.

The best companies focus on the customer first. They use conversational marketing or work directly with influencers. These companies know their success comes down to how well they can reach the customer.

In today’s world, we’re bombarded with ads at every turn. We also have the ability to do all the background research necessary on any given company at our fingertips.

We’re used to chatbots and retargeting ads.

So what stands out today is the brand that still adds a personal touch to their marketing strategy.


How can you create an omnichannel strategy?

Rome wasn’t built in a day, and Coca-Cola didn’t create its brand without years of trial and error. It will be the same for your company. However, planning a strong strategy beforehand will give you a competitive advantage as you grow your business.

There’s no one-size-fits-all model that will fit every company. One channel may work for some companies while it fails to reach customers for others. There are, however, several universal keys to keep in mind as you’re building a unique omnichannel strategy for your company.

Keep the customer in mind.

Value creation is the most important key to a great brand. Unfortunately, most companies get caught up in following the latest marketing trends.

This approach is a crippling mistake.

Fads pass, but loyal customers will be the advantage your company can have. It stands to reason, then, that every decision you make about the future of your company should be centered around one question: how will this strategy improve our customer experience?

This perspective will help simplify your approach as you build your strategy for the coming years. If you’re not sure what your customers need or want, ask them. Take some time to put out surveys or get on the phone to listen to what your customers are saying.

An investment in your customers now will pay off decades down the road. - Dan Lok Click To Tweet

Compound that growth with years of investment in your customers, and you’ll have a brand as solid as Coca-Cola or any other great company you admire.

Dominate one channel at a time.

Don’t try to take over the world in the same month. Focus on building solid growth in one or two channels that are most important to you. Maybe the best thing to focus on is email marketing or Facebook ads. Maybe YouTube is the channel you should try out first.

This strategy is far more effective than trying to spread out your marketing budget over a dozen channels you want to eventually use.

As you study social media secrets and other tactics to help you expand, you’ll quickly learn which channels are the top priorities for your company brand.

When you’ve dominated the key channels that can help you grow today, you can move on to taking over several more. After you’ve mastered those, you can break through to other avenues of growth. Continue this, and you’ll have your omnichannel brand before you know it.

Remember that everything is sales.

If it’s not selling, it’s probably irrelevant to your ultimate growth. - Dan Lok Click To Tweet

Think about that statement again. What are you doing now that is simply not helping your company grow? Cut it out.

With every Facebook post, every Instagram story, and every tweet, you have to pay attention to basic persuasion secrets that can be the difference between selling your product or failing to do so.

Not everything has to be an outright sales pitch. But every little thing you do either convinces potential customers to trust your brand more or turns them away from it entirely.

As you’re building an omnichannel strategy, cut out anything that doesn’t sell.

Don’t forget your personal brand.

Your personal brand has more of an impact on the company image than you realize. If you instill trust in the people who look up to you, you’ll automatically transfer that trust to your company.

But if you neglect your personal brand or accidentally build an image that is untrustworthy or shady, you’ll hurt your business more than any other marketing fail can.

Even if you don’t realize it, you have a personal brand. It’s yours to take control of. And it’s never too late to get started building a strong one.

If you take the steps now to make your personal brand something people trust, it will be one of the most beneficial assets to your company as it expands.

With these tips, you should be set to build a solid foundation for your company’s growth.

Are you unsure of building your omnichannel strategy alone? Dan Lok has worked with people like Jeremy Hanes and Brian Tracy to help them build strong brands. If you’re 100% committed to success and need some clarity of how to get there, check out Dan’s consulting options.

Whether you choose to build your strategy alone or enlist a consultation with someone like Dan, you’re headed in the right place just by finishing this article.

Now, all that’s left to do is build the omnichannel strategy you need to drive your company to success.

How Publish Your Own Book For The First Time

You always wanted to publish your own book, but the thought of it terrifies you. Perhaps you played with the idea for some time now, but you don’t know where to start.  If writing is your passion, thinking about writing and publishing your own book for the first time can be extremely overwhelming. 

Writing a book takes an incredible amount of time, energy, and skill. You probably did your homework and explored the do’s and don’ts of publishing a book, but all the different advice and tips can be confusing. How do you decide what makes sense for you? 

While learning how to get your ideas out into the world is easier than it ever was before, figuring out what ideas to get out is a little harder. The truth is, you can write a book easily, but writing a successful book is more difficult. You can publish your own book easily too, but you have to be strategic about reaching the right audience. 

To help you avoid some of the most common pitfalls of first-time authors, we will share with you helpful tips for finding the right formula for a successful book.  

Why Publish Your Own Book?

There might be a number of reasons why you would want to publish your own book. Regardless of what reason moves you most, one of the main purposes of your writing should be to establish yourself as an authority in your field.

Think about it, when someone says “I am an author” or “I wrote a book” what are the thoughts that come to your mind?

“Oh! She must be an expert in that field!”,

“She has a lot to say about the subject! That means she’s good at it!”,

“I know celebrities who have written books, maybe she is a celebrity too.”

“It would be great to work with her.”

“I want to know more about her.”

These thoughts label someone as an expert in your mind immediately. If you publish your own book, you will also be perceived as an expert almost instantly. 

It’s a bit like when you go see a doctor. Without seeing his qualifications, you already perceive him as an expert. And you trust him instantly. This is the power a book can create for you. 

Like many successful doctors, writing smaller pieces prior to writing a book helps establish that authority you want. If you start with blogs, copywriting, and videos, you create a following. Dan Lok developed his career with short pieces before launching his successful books. 

Now, let’s look at the key steps for writing and publishing your own book for the first time. 

1. Write With Purpose 

“Successful people write a book with an end in mind.” Click To Tweet

This is one of the first principles of copywriting that Dan Lok teaches all his students – have a clear goal for your written piece, and your message will be heard. If you send a sales email to someone without a clear purpose, do you think it will prompt them to action? Probably not. 

The same is true for a book. If you publish your own book, that’s an achievement in itself, but it’s not enough. If you write a book with no purpose, you are going to fail. As a matter of fact, you might even fail at finishing the writing itself if you don’t have a clear purpose. 

If your purpose is to use your book as a marketing tool, then it would be a different type of book. This goal might affect not just the content but also things like the length of your writing. To start the marketing process, you might want to write a short book. 

Students in Dan Lok’s High Income Copywriter® Program always learn how to research the audience before writing even a single word. If you miss this step, you risk writing something that your ideal reader won’t notice. Pay attention to the type of writing they read and think about your purpose to determine the length. 

So before you even set out to begin writing, make sure you are clear on the purpose of your book. Setting a clear purpose and intention for it will allow you to define the type of book you should write. 

2. Keep Your Reader in Mind 

Have you ever heard of the term “Psychographics”?

This is a concept that Dan Lok teaches all his students in the High Income Copywriter® Program. It is one of the most important things that successful writers implement in their work consistently. Dan Lok team relies on it to get all our messages across. 

In short, psychographics is about understanding the personality of your audience. It’s about understanding what your audience does, how they do it, and why they do it. 

Most first time authors tend to write based on their own perspective. They write books based on their understanding of the subject. But successful writers write with their audience in mind. What do we mean by this? 

Let’s suppose you are writing a book about getting a six-pack. You start writing your book and provide 10 very effective exercises that helped you get your six-pack. Let’s suppose that your book only included these exercises.

What do you think will happen? Well, by only writing about the exercises, your book would miss 2 very important steps to getting a six-pack: strong mindset and good diet. 

You see, all copywriters know that writing from your personal perspective and about yourself doesn’t resonate with people. If you do this, you make a lot of assumptions. In the example above, the author assumes that the readers have the same mindset, making the method in the book unsuccessful for those with a weak mindset and a bad diet. 

So if you want to write about getting a six-pack, it would make more sense to first research and think about the people who would want a six-pack. Think as a copywriter:

What do they struggle with? 

Can you identify their needs and desires? 

How can you really help them? 

Thinking like this helps you focus on your audience’s needs, which will lead to more sales.

Meet Your Readers Where They Are

As you think about your audience, think about where they are on their personal journey. If your book does not meet your readers where they are, they will not benefit from it. They might try your exercises, but they will also give up quickly because they are not seeing results fast enough. Unless you educate them on the importance of having the right mindset and pushing through the pain, they will not see value in your book. 

This is why it’s important that you use the right language. In his High Income Copywriter® Program, Dan Lok teaches all his students how to research their audience and find the best way to speak to them. Without this, your book could go entirely unnoticed. 

Your book should match the language that your audience will understand. Using complicated words that might look good to fitness experts will do a disservice to your readers. They will not understand your points and won’t take the right actions.

3. Write About What You Love

One thing is for sure, writing your first book is going to be hard

For that reason, we suggest that you choose something that you are passionate about. There are a few reasons for this.

A. Never Give Up 

Like anything in life, everything you do for the first time is hard. If you are not passionate about the subject of your book, you will give up quickly. 

Think back to the first time you drove a car. Or the first time you skied. It was hard. If you did not like these activities, you would have given up. In the same way, if you don’t love what you are writing about, you will give up quickly because it is too hard. 

However, if you are passionate about your subject, you will push through the pain phase. You might even complain about it. But because you love this subject, you will push through and complete the book. And when you write about something you are passionate about, it does not feel like work. 

This is why Dan Lok says that he never feels like he’s working: his life and work are perfectly integrated because he does what he loves. This is what your book should be to you too – pleasure. Publish your own book by making sure you love working on it. 

B. Become an Expert 

When you are passionate about your subject, you will most likely be an expert at it. This is because you most likely consume countless videos, articles, and books about your subject. In the process, you will most likely learn a lot that you can share with others. 

As more and more people read your book and get value from it, your status in your field elevates. You become someone people recognize for their knowledge and expertise. 

When you write a book as an expert, you will do so faster too as you already know your subject matter inside and out. The words will flow to you naturally and it will be a more enjoyable experience overall. 

C. You Know Your Audience

When you write something that you are passionate about, you are your audience. So you know exactly what they’ve been through as you’ve been through the same journey. For example, if you achieved a six-pack after years and years of trying various things, you know the frustrations that your audience is going through because you are that audience. 

You will know your ideal readers’ psychographics. You could simply look back a few years, remember what you used to do wrong, and what you had to change to achieve your results. This will allow you to create a book that your audience will want to read and that they will benefit from the most.

This is one of the most valuable things that Dan Lok offers through his High Income Copywriter® Program – the lessons he learned on his own journey. The lessons resonate with his students because he was once an inexperienced beginner in copywriting. He knows exactly how to motivate and move them in the right direction. 

 4. Use the Power of Persuasion 

If you want to write a book, you must do so in a way that allows you to sell your ideas. But no matter what your book is about, your reader needs to be persuaded by you. They need to believe in your ideas and concepts for the book to really resonate with them. 

Dan Lok always teaches his copywriting students –  what you think and feel transports to paper. If you don’t fully believe what you write – your audience will sense that. 

Going back to our exercise example, your readers need to be sold on your ideas and concepts in order to implement them. Once they are sold on these new ideas, they can take the right action and finally get the results they want. Therefore, if you are not selling your ideas in your book, you just wasted your time writing.    

Dan Lok teaches all his students about the importance of selling through written words.

“No matter what the goal of your writing is, being able to persuade your readers is the key.” Click To Tweet

Here are 3 ways that can help you better sell your ideas and concepts to your audience.

A. Sell Your Main Concept – The Hook

The reason we suggest that you make sure you understand the purpose of your book first is to be able to write a good hook. You see if you already know your ideal reader and you have a clear purpose in mind, then you have to have a hook to attract your reader too 

Without the hook, people will walk past your book at the bookstore without stopping. Without the hook, your book will be invisible. No one will pay attention to it, and it will be lost in the sea of books lined up on shelves.

However, with the right hook, your audience will feel attracted by your book, even if they are not looking for it. The hook is what gets the reader interested. People will feel the urge to share it with their friends and family even before reading the first page.

Benefits Hook

To achieve this effect, make sure the hook mentions the most important benefit that the reader will get from reading your whole book. It must be so compelling that it draws your audience’s attention from afar.

The hook is usually in the title of the book. Let’s take for example the book The 4-Hour Work Week, by Tim Ferriss. This book has such a compelling message and value that it sold more than 2.1 million copies worldwide in 40 languages.

As for Tim Ferriss’s book, the main goal his audience is after is working 4 hours a week. This is why this is such a successful book.

Similarly, if you want to write a book that will sell, you want your title to be as compelling. Determine the purpose of the book as discussed in step 1. Then, identify the keywords that will relate most to your audience as discussed in step 2.  Use these to create your title.

B. Sell Your Chapters 

The same way you create a hook for the title of your book, you want to create a hook for each chapter. Having compelling titles for each chapter will keep the reader wanting more.

Here are a few examples of chapter titles used in another bestselling book, How to Win Friends And Influence People, by Dale Carnegie.   

      “The Big Secret of Dealing with People”

        “Do This and You’ll Be Welcome Anywhere”

        “A Simple Way to Make A Good First Impression”

        “If You Don’t Do This, You Are Headed for Trouble”

As you can see, these titles are all offering very compelling promises. Many of them are digging into people’s desire to learn “a secret” or giving them “a simple way” to achieve something they need.

Even though you don’t know what is in these chapters, you want to read them. Wouldn’t you agree? This is the same feeling you want your readers to experience when going through your table of contents.

C. Sell With Stories

Even if you’re not writing novels, you should always have compelling stories in your book. The fact that you write about something technical or business oriented doesn’t mean that it shouldn’t be relatable and memorable. Quite to the contrary actually. 

One thing that Dan Lok always teaches his students is that stories sell. Why? Because they are memorable and pull people in. This is especially true for well-crafted stories. The guiding principle behind copywriting is to establish an emotional connection because people act on their emotions.

So whatever your book focus might be, make sure you include memorable stories. Stories are filled with emotions. Using a story, you can explain your concepts and ideas and make them relatable and interesting to the reader too. 

Why are stories so important?

It is rather simple. From the start of time, humans have always loved a good story. Even in ancient times, people assembled around a fire to tell stories to entertain each other. Stories are also great ways to share wisdom or to teach a concept while keeping the audience engaged.

Simply including some stories in your book will bring life to your ideas and concepts. Stories are also key to allow the reader to feel present and part of the journey you share through your book.

Stories also help the reader experience some of the concepts and ideas that may seem vague or abstract. They allow the reader to visualize the scene and feel the emotions. A story can inspire a new decision that can be life-changing. 

5. How to Publish? 

So you wrote a book – what now? You finally accomplished your life long dream of becoming an author and finished your manuscript. But where do you go next? 

A few years ago, the most popular way to publish a book was through a publishing company. That has changed

Traditional Publishing

For this to happen, the aspiring author had to call as many publishing companies as possible. And their chance of being published was minimal. For example, the original Harry Potter book was rejected 12 times by publishing companies. 

Apart from the fact that it might take weeks to a year before you get an accepted offer, there is a lot more that happens after a publishing company accepts to publish your book. From drafting and negotiating contracts, to royalty conversations, there is a lot more behind publishing a book than meets the eye.

Fortunately, things have dramatically changed. Amazon has given the ability to anyone to write and publish their own books. 


Self-publishing means publishing one’s work independently and at one’s own expense. 

The cost of publishing your own book varies greatly from $100 to $2,500. The potential costs you might want to incur include editing, cover design, formatting, marketing, and more. One of the most popular self-publishing companies for authors is Kindle Direct Publishing

By following the steps on the platform, you could publish your book within days. This includes providing you with the right book template to use based on the purpose of your book. Kindle Direct Publishing also gives you ideas of cover design you might want to use. 

Most importantly, Kindle Direct Publishing shows you the step-by-step process to have your book listed on Amazon so you can start selling your book online.

6. Promote Your Work 

Listing your book on Amazon will increase your chances of having your book read by more people. However, just having your book out there is not enough. You still need to sell your book.

Most authors who self-publish think that their book will sell just by being available. Unfortunately, it does not take long for them to realize that no one is interested in paying to read their book unless they are convinced this is a good investment. 

What these authors are doing wrong is this – they are not proactive. It is true that they have done a great job to finish their book and get it published. However, the work does not end there. They have to sell the book. This is why it’s important to have a copywriting mindset and a sales strategy.  

There are 2 main ways to effectively sell your book at a minimum cost.

Become An Amazon Best Seller

This method involves good planning. Usually you start the book launch 14 days before the date of the actual launch. At this point, you want to start building the intrigue about this new book that you have written, and it’s the launch date. 

Over the 2 weeks period, prepare a series of content about your book, ready to go out to your social media audience. Make sure you use all the networks you have at your disposition from email lists, customers, business partners and even friends and family. You want to make sure as many people as possible are aware of your great book launch.

It is relatively easy to become a bestseller on Amazon. The bestseller award is given based on a 2-hour window. If your book is sold more than other books in the same category within the first 2 hours after launching, your ranking improves and could be ranked #1. 

Testimonials and Endorsements

Another great strategy is to perform interviews with various influencers where you get the chance to promote your new book. Throughout the 2 weeks process, you want to spread out content about your book. You want to keep the intrigue around the content, while also selling the benefits the book will bring to your audience’s lives. 

Grow Your Book Sales

Now, another very important step to take to make sure you have a successful book launch is to create a highly converting sales page

What does “sales page” mean? 

The sales page of your book is the description of your book. The reason some books do not sell as well as others is that authors of successful books use all possible ways to promote. 

As you can see in The 4-Hour Work Week book example, Tim Ferriss successfully used the description of his book as the sales page. 

To create a highly converting sales page you want to use all the strategies we shared in this article and those that Dan Lok shares in his High Income Copywriter® Program

Write Your Way To Success

As you can see, the process of writing your first book and getting it published is rather simple. What is hard is to make sure as many people as possible get their hands on your book and benefit from your work. This process involves a lot of selling in print. Unfortunately, this highly valuable skill is not taught at school or at university. Still, it is the most important skill for every writer and entrepreneur.  

Knowing how to “read” your audience, persuade your reader, and promote your writing is the key to a successful book. If you want to discover all the secrets of influencing and selling in print, then you might want to check out Dan Lok’s High Income Copywriter® Program

As the author of 13 bestselling books, Dan Lok decided to put together this webinar that teaches you how to take your writing skills to the next level and generate reliable income with any writing project you chose. Register to the webinar for this free webinar by clicking here now. 

How To Connect With Your Audience In A Meaningful and Unforgettable Way In The Age of Digital Platforms

Are you looking for ways to connect with your audience on a more meaningful level?

Whether you are a business owner or an influencer, you open up a door of opportunities the moment you build a presence on social media. One of those opportunities is the possibility to connect with your followers.

Connecting with your audience is powerful. When you see your follower count, it’s easy to forget that your fans are real people. But they are; when you start connecting with them, you can get them to be more invested in you.

Imagine this: your audience is so invested in you that checking your social media becomes part of their daily routines.

Becoming part of your audience’s routines allows you to build social capital. Your social capital encompasses all your relationships and is often more valuable than money. You can turn social into financial capital anytime you need to. 

In other words –  when you have followers who feel connected and invested, you have an easier time selling your products and services. 

So forming a meaningful and authentic connection with your audience is worth your time and effort. Not only will you enjoy meaningful relationships, but you can also leverage them to generate income.

Further below, we’ll show you how to connect with your audience in a meaningful way. We’ll also go over how to raise interest in your personal story, and how to stand out in the age of digital platforms.

You’ll discover that this works – whether your personal brand already has a huge following, or yours is a local business starting out in the digital world. 

The “Reality TV Factor”


How can we claim that building connections and leveraging social capital works for anyone?

All you need is to know one thing –  the thing that will give you an edge in understanding human psychology.

It’s not about the tools. Whether you use Instagram Stories, YouTube lives or Facebook groups is less important; what really matters is understanding human psychology. If you understand how people think and why they feel connected to you, the platform you use doesn’t matter.

The one thing you have to master is what we call the Reality TV Factor. Simply put, it’s the reason why reality TV is successful, and why people remain basically glued to their seats while their favorite reality TV show is aired.

The same approach also works on social media. So what’s the success recipe of reality TV and how can you emulate it? The answer: authenticity and emotional stories. 

The people we see on reality TV appear authentic and real to us. Hollywood stars we see in blockbuster movies, however, often seem superhuman: we think we can never achieve what they achieved.

But the stars of reality TV shows are humans – like us. Sometimes it’s just the girl next door, who has an unfortunate backstory but still tries to audition for a singing career.

It is the people with relatable struggles who inspire us to keep going. Reality TV always seems to showcase the backstories of the participants. Usually, the person with the most dramatic backstory is the audience’s favorite.

Share Your Story And They Want To See You Succeed

So how to connect with your audience in a meaningful way? Share your backstory. Tell your audience why you are doing what you are doing.

Which obstacles did you have to overcome? How did you get to where you are today?

If you are an influencer building a personal brand, your backstory is your personal story. If you are using social media for your business, a great backstory to tell us how you got your business idea.

A great story showcases your Why. It explains to your audience why you do what you do. 

A perfect example is Dan Lok himself. He often talks about his story – how we wanted to make money to support his mum but failed at 13 businesses and how he finally met his mentor and things started to go uphill for him.

His backstory shows us that he is a human being. He is not a superhuman multi-millionaire who never struggled. He faced obstacles, but he kept overcoming them.


If you tell your personal story, your audience becomes invested in you. They keep coming back for more and want to see you succeed.

If you tell your personal story, your audience becomes invested in you.

Sociology professor Beverley Skeggs said the following about reality TV, which also holds true for social media:


[…] people connect to other people who have the same values, who behave in the same way. We do get swept up in it, wanting to be behind somebody, wanting them to do well.


As long as you are authentic in sharing your story, your audience will become invested in you. When it comes to connecting with your audience, you want to be real and authentic.

Don’t Be A Superhuman

To connect with your audience in a meaningful way, show them that you are a human being – just like them. In fact, having flaws and hardships in your life will make you more authentic. If you are too perfect, you become less relatable.

Most people on social media get it the wrong way around. They think they have to show how amazing their life is, the great vacations they go on and so on. While this may attract attention, it does not remain relevant for long.

If you put up a facade, your audience will realize it and draw away from you. So, don’t feel like you have to be perfect to build up a following on social media. You might do much better if you aren’t.

The thing is, many people don’t have a particularly exciting life. To some degree, you are representing the ideal life they would want for themselves. But this ideal life isn’t about having fancy cars and living in a penthouse.

What people are interested in is who you are as a person and how you overcome hardships in your life. By sharing your story and being yourself, you give them the dramatic aspect that is missing in their lives. 

What’s more, your digital platforms become addictive – like a TV show. Your audience keeps coming back to see how you are doing.

Now you know that building meaningful connections on social media is possible. Let’s get into actual strategies. What steps can you take to share your story with your audience?

Build A Community

Besides authenticity, there is another thing people on social media crave: a sense of community. They might feel disconnected in real life, and social media makes it much easier to feel like a part of a community.

Facebook groups are currently one of the best tools to connect with your audience and to build a strong community. Facebook groups are great because your audience comes up with the content. 

So it’s not just you alone putting out content. Other members of the group can post too. It also allows your followers to engage on multiple levels: they get a chance to interact with you as well as with other like-minded people.

Many influencers and business owners invite their customers to join a Facebook group. But you can still turn to Facebook groups if you are just starting out and have no paying customers. 

You can invite existing followers to join by telling them that you’ll publish exclusive content in your group.


Create A Dialogue

To connect with your audience, you want to create a space for dialogue. 

It’s easy to post something,  then leave the platform and never reply to any comments or messages. But that doesn’t help you connect with your audience meaningfully.

What you want to do instead is reply to comments and messages often. Be responsive and engaged. This is especially important in the beginning when you rise to your first thousand followers.

Nearly all digital platforms want lots of engagement on their platform. If you put out content that people want to engage with, you will be rewarded by the platform. For example, you’ll show up in other people’s feeds more often.

When you create a dialogue, you help the social platform to create a positive experience. Now only will the platform love you – your followers will, too. 

Engaging with your audience shows that you appreciate them. It makes them feel validated and appreciated. So don’t be afraid to chat. 

Once you have several thousand followers, it might get harder to follow up with every comment. It’s okay not to reply to everyone but make an effort to answer the most pressing questions.

If your audience grows bigger and it’s hard to keep up with comments, shares, and messages –  here is what you can do.

Timed Engagement

Tell your audience when you will release new content. Then, let them know that you will be active in the comments for 30 minutes after you posted. This strategy is great for two reasons.

First, it gives your audience a reason to subscribe to your platform. If you are a YouTuber, make sure to tell your followers to activate the bell icon. If you are on Instagram, your followers can turn on notifications.

This way, they will be notified after you post and will be able to hang out with you.

This strategy also allows you to generate engagement right after posting. On most platforms, the first hour after you post will determine how successful your post is.

So if there isn’t much engagement within the first 30 minutes, you probably posted something your audience is less interested in. You can evaluate it and try something different next time.

Get Personal

Especially if you are a business owner, you might be thinking to make your social media only about your business. You showcase your products or services and give professional advice.

While some fans appreciate this, connecting with your audience means getting personal.

If you talk only about business and sales, you lose the Reality TV Factor. There is nothing for your fans to get invested in, nothing that entertains them and nothing to keep them coming back for more.

You can keep it professional and still get personal. A great example of this is Tuft and Needle Mattresses. They talk about their story, explain how and why they started their business; their audience feels connected to them as they emphasize care for mattresses.

They don’t talk about their tragic personal backstory – but they are telling an inspiring story and connecting with their audience in a meaningful way.


Go Behind The Scenes

Do you know what Russell Brunson says about connecting with your audience? What your fans enjoy most is seeing your journey.

They want to see what you do on a daily basis to achieve your goals. So if you wonder how to connect with your audience, remember: you don’t have to be creative. All you need to do is document your daily life.

Talk about what you are doing, why you are doing it, and what your next steps are. Show them your life in the trenches of your daily business. You’ll instantly be more authentic and form meaningful connections.

Sense of Belonging

Another powerful way to connect with your audience is by creating a sense of belonging. All influencers who connect with their followers in an unforgettable way do this.

1. Sense of Community

When you look at famous YouTubers with a strong fan base, they often share jokes with their audience. Outsiders don’t understand these jokes at all.

It’s likely that these inside jokes came to be during a video or live stream. Their audience remembers and keeps referencing them; over time, this creates a strong bond and a sense of community.

2. User-Generated Content

User-generated content is a fancy way of saying that you let your followers come up with ideas and share them on your social media.

When you look at Dan Lok’s YouTube channel, for example, he has a video format called Boss In The Bentley: his followers ask questions, and he answers while sitting in his Bentley.

3. Giveaways, Competitions, and Challenges

Connect with your audience by hosting special events with prices.

Ideally, the price is something unique to you, something they can only have if they join your event. Giveaways and competitions are also great for connecting with new followers.

Go Live

How-To-Connect-With-Your-Audience-In-A-Meaningful-and-Unforgettable-Way-In-The-Age-of-Digital-Platforms-Graphic-05 (1)

Going on a video live stream on YouTube, Facebook, or Instagram is one of the best ways to form a connection with your audience. Live streams are what comes closest to face-to-face conversations just like you would have with a friend.

If it’s your first live stream, you want to prepare some topics in advance. Your fans will likely ask questions, but it’s great to have something prepared for when the chat goes quiet.

Live streams are usually even more authentic than reality TV. All you do is record yourself talking. You likely don’t have a producer or manager who tells you what you are allowed to say –  you can just be yourself and talk to your fans.

Reality TV is popular, but most of us know that at least some aspects of it are likely staged. But we suspend our belief in order to enjoy the show. 

This simply means that you can be more authentic on social media than on TV and form even stronger bonds with your fans.

How To Be Authentic?

Now, some people think they have to fake their life in order to be popular on digital platforms. They only show their finest holidays, rides in expensive cars, and fanciest outfits. While this will attract some followers, most of the population has seen enough in-authenticity.

They see through the smoke and realize it’s fake. What your audience likely wants is for you to remain genuine and real. 

They don’t care about your expensive watch or handbag. They want to know how you got there, what you had to overcome, and ideas on how they can do the same.

Being fully authentic in public isn’t that easy. You might worry that you aren’t enough. But some people might need to hear exactly your story to get motivated – so don’t let anything stop you.


Be Yourself, Build An Audience And Make Money From It

Have you ever wondered how influencers make money on digital platforms? How did Dan Lok build his YouTube and go from local business owner to an international 8-figure entrepreneur?

He achieved all that and more by building his personal media platform, which allowed him to connect with his dream customers faster than ever before.

If you want to build a business on your personality, be yourself, and share your vision with the world, our High Ticket Influencer (HTI) Program is for you. In HTI, Dan Lok collected all his high-level advice for creating your platform, building your tribe, and monetizing it.

If that sounds like the life you are after, check out HTI here.

How To Strengthen Your Brand Reputation By Using Disruptive Technologies

If you ask business owners what they’re doing to strengthen their brand, you might get a variety of answers. Some might think that only the big guns think about branding. Some might have no idea how to even get a brand at all. But the truth is, every company, no matter how big, has a brand.

Now, more than ever, building a good brand is easy. Surprisingly easy. You don’t need to pay expensive graphic designers for logos- you can use an app. You don’t need to put your employees through a daylong session with a photographer – great photos can be taken with phones too.

Template website builders can create websites in hours. Their quality can match what professional web designers do for most users. Unfortunately, this comes with a downside. Now that everyone can be a brand, it’s harder to be number one.

But do you need to be number one to be on top? Do you even need to be the first? The answer you’ll get in this article might surprise you. But here is a quick peek: Perception is reality. You only need to be perceived as superior and consumers will treat you so.

Now, as you will learn, this is not as easy as it sounds. But by the end of this article, you’ll know how to shift perceptions and gain this superiority status. You’ll understand what you need to strengthen your brand and become a disruptor at the same time.

How To  Strengthen Your Brand By Becoming A Disruptor

You’ve probably heard the term disruptor before. But what does it actually mean? Can only startups become disruptors? How do you go about it? Do you need to be innovative?

In this article, we’ll discuss what you need to disrupt an industry. You’ll discover what steps you can take to do so. But let’s begin by defining disruption first.  According to its official definition by Clayton M. Christensen, disruption has five  criteria:

1. It’s a process, not a product or service, that occurs from the fringe to mainstream

Are you hoping that your product will be the new Netflix? You’ll be disappointed. Powerful disruptors didn’t change the game the day they came out. Blockbuster refused to buy Netflix many times before. Few people took Wikipedia seriously as a source of information at first.

Go in with the mindset that you have to work hard and that it won’t be easy. But with the right framework, you have a chance to succeed.

2. Originate in low-end (less demanding customers) or new market (where none existed) footholds

This means that disruptive technologies originally don’t appeal to mainstream demand. They satisfy a need that first occurs in emerging markets or is unimportant to the current market. What does this mean?

A new product or technology doesn’t always have to be the very best. It can be a cheaper solution with fewer features than the current incumbents offer. Not every customer needs a space station’s worth of technology in their pockets. Especially if it costs a monthly salary to buy.

Some people are happy with a $200-$300 smartphone. They don’t need the latest features.

Your solution could also meet demand current incumbents don’t address. Going back to our Netflix and Wikipedia example: You remember,  before them, consumers needed to go to public libraries and video rental stores. It seems ages ago, doesn’t it?

3. New firms don’t catch on with mainstream customers until quality catches up with their standards

This is important. Most disruptive offers are seen as inferior. Consumers won’t buy only because your product is cheaper. Looking back at Netflix and Wikipedia:

Libraries cost a rental fee for books, the same as video rental stores. Wikipedia was free and Netflix charged significantly lower fees. This didn’t give their customers a reason to use them yet, did it?

Netflix needed to step up their game. In the beginning, they offered to send DVD’s to you via mail. They offered a longer return time, so you can conveniently watch them. But only after Netflix became a video streaming service, the market cherished their offer.

In the case of Wikipedia, people didn’t trust the information at first, as everyone could edit it. Wikipedia became a credible source of information after they started monitoring their sources.

4. Success is not a requirement and some business can be disruptive but fail

You might ask: Isn’t the whole point of disruptors to be more successful than their contemporaries? 

But remember, it’s a process, not a product or service. Yes, you might have a solution that would be highly disruptive but the market won’t go crazy over you at first.

To master this phase, excellent marketing and presence in the marketplace are crucial. We’ll tell you about this later on.

5. The new firm’s business model differs significantly from the current industry leaders

This is usually what disruption is known for. The big players were not able or willing to go with the times. As a consequence, they were disrupted by a company that thought outside the box.

We’ll give you an easy process to find a spot to disrupt the market later on as well. But for now, let us remind you that you don’t have to tick off all the boxes to become disruptive or succeed as a new company.  Yet it helps to know those aforementioned influencing factors ahead of time.

Let’s take a deeper look into those criteria of successful disruption and how you can use them to become successful disruptors.

Once you have a clearer understanding of it, you’ll see why the disruption strategy further down might work well for you.

Before You Strengthen Your Brand, Focus on People

Focus on the people in your company specifically. Disruption needs innovators, out-of-the-box thinkers, and leaders.

How can you build a disruptive company without the people to support the process? Not getting traction in the market can be tedious, mentally taxing, and frustrating. It’s easy to lose faith and give up. But with the right team on your side, executing a disruptive idea is easier.

Dan Lok says: An average idea with an excellent team is worth way more than an excellent idea with an average team. But how do you get such an excellent team?

Train for innovators 

Innovation is a learnable skill. So make sure to give your staff the relevant knowledge, skills, and abilities. Look for a strong desire to be the first and prepare them for heavy competition trying to keep you down. This will happen sooner or later and if you’re prepared, that’s one more step towards success.

Change the culture

 Allow employees to explore, experiment, and bring in new ideas. Let them be on the offensive and take initiative on their ideas. Most companies try to play it safe when they start but disruption needs another approach.

Hire for disruptors

Being unconventional requires unconventional methods to hire people. Put a hiring process in place to see their creativity, thinking skills, and problem-solving skills.

With the right team by your side, you can now focus on earning your place in the mainstream. To be truly disruptive, make sure to start from scratch. Don’t just try to work within the boundaries as everyone else. Step completely outside the box and approach from an angle no one else comes form. As Albert Einstein put it: We cannot solve problems with the same mental state in which we created them.

Strengthen Your Brand By Superior Presence

This a powerful strategy that Dan Lok used to build his global empire. Remember, a successful disruptor makes customers feel that the quality of the product meets their standards. Yet, value is very subjective, right? But if you control how people perceive you, there is a good chance you also control how they perceive your offer.

People don’t buy because they understand that you’re better. They buy because they feel understood by you. So get in their daily lives, and be in front of them as much as possible. 

Ask yourself – how can I be constantly in front of my target audience?

You see, it usually takes 5-20 touchpoints until a client considers to buy from you. Why is that? Today’s market is very crowded and consumers get bombarded by different ads constantly. 

So what then if you don’t have a huge advertising budget? Well, this could be a challenge. It’s hard to overcome loud competition and cut through the noise.

This is tough for disruptors especially.  At first, customers don’t know, like, or trust you. Yet, with increasing touchpoints, you gain increasing attention and trust.

What can you use to get exposure? Technology and tools that is accessible to the masses, relatively cheap and free: Content. Use blogs, YouTube videos, webinars, social media posts, podcasts, emails…to just name a few. 

You might wonder – Which of those platforms and tools should I use? The short answer is – all of them. If this is not possible yet, focus on the medium that your ideal prospect is most comfortable with.

Strengthen Your Brand With Content Variety

It pays great dividends to use funnels as well to educate and warmup your clients. A rule of thumb is, for every $1000 you want to charge give them one hour of valuable and relevant content.

What kind of content can you create? Anything you like, but there are two types of it: Paid and Organic.

Paid content entails anything that you pay for like Facebook and Google Ads. Organic content is anything you put out for free, like blogs, emails or social media posts.

You can mix and match them together, to create automated value ladders for your clients. This way, you’ll be able to engage them when they are ready, on their time and on their terms.

This way you will be different and more valuable. Remember,  any company can just put out one ad hoping to get their business. But putting out content is beneficial to you in more than one way:

  • It enhances brand awareness
  • It allows you to prepare your clients.  You can pre-handle objections, filter out unqualified prospects, and more
  • It gives you an authority status.  By creating content on every platform, you’ll gain a stronger status in your industry.

Imagine you’re looking for a product and there are multiple providers.

One of them has thousands of posts, hundreds of articles, and you see their ads everywhere. The others only have a great website and a newsletter. hat would you think if you were the customer?

How To Strengthen Your Brand And Penetrate The Market

How else can you make your audience appreciate you? Make it easier for them to explore your product or service. Show them you truly understand them.

Become your own client. Walk a few miles in their shoes, look for their most pressing problems. A problem is a product, as Dan Lok says.  See what they are using to solve those problems. 

What current solutions can they access? Are they sufficient? If not, what’s missing? That’s where you can come in and give them what they are looking for.

You can use this checklist to do your research:

  • Scan the market for strong demands. Are there certain hot products available currently? Do any of those get criticism for certain missing or unwelcome features?
  • Find that one pressing demand you want to satisfy and map out your ideal audience
  • Become your ideal audience and recreate their lifestyle. What is their life like, why are they using the product or service you want to disrupt? What are possible alternatives and what does your future customer like and doesn’t like about it?
  • If you found the missing piece of the puzzle, now strategize how you can solve it easier. How can you do it cheaper, and more conveniently for your customer?  Ask yourself: Why didn’t the competition address this pain point yet?
  • Once you have your solution, it’s time to become visible. Find a proven formula and strategy to market within your niche. Execute the blueprint with your team

Once you have traction and people are picking up on your offer, it’s time to scale. Use a combination of social media, paid and organic traffic and remote teams.  Remote teams increase your agility and allow you to use employees more efficiently. They don#t spend long times in commute and could even work in different time zone. This way, you can quickly react to what happens in the market. Especially if your competition tries to make a move against you.

Don’t underestimate the power of social media. When you want to strengthen your brand take a look at which social media platforms can help you. If you’re more in the B2B space, LinkedIn might be a good choice to start.

Facebook can give you great insights into your metrics and has a lot of data on your audience. TikTok and Instagram are also very powerful, especially with teenage audiences. Now, some of those platforms still count as low value or low status. This is why the established businesses rarely use them, if at all.

This might be one of the pathways into the mainstream. Appear where your competition doesn’t go. From there, you can build up a powerful following under the radar of the incumbents. As with many disruptors, they might only notice you when they can’t ignore you anymore.

It’s Not Easy To Strengthen Your Brand As A Disruptor – Unless You Know This

If you want to shortcut this path, you might find value in Dan Lok’s program created it for his high-level clients. You see, many companies want to hire Dan for consulting to grow faster, manage their teams better and become crisis-proof.

Yet, he has to reject most of those requests as he has only a very limited amount of time available. This is why he created the High Ticket Influencer Program. It’s a blueprint on how to dominate your industry by becoming the most influential company in the niche.

You’ll learn how to build an elaborate content system to attract clients.  What’s so special about it? It warms them up and sells for you while being fully automated and consistent.

In this program, Dan explains how to leverage webinars and social media to become nearly omnipresent.  This enables you to sell with powerful messages 24/7. Furthermore, you’ll learn how to make your disruptive offers into high ticket offers and l increase your margins. 

As a bonus, you’ll also gain access to Dan’s directors of Copy, Revenue, and Advertising. This way, you get insights on possible weak spots before they become a serious problem. 

But all of this is just the tip of the iceberg.

If you ever wished to have Dan’s influence, reach, and status, then this is the program for you.  It contains the exact, step-by-step blueprint to replicate what Dan did in record time. 

If you want to become a disruptor and strengthen your brand, check the High Ticket Influencer Program here.