Why Use Kajabi? Leveraging Kajabi for Course Creation

Welcome back to our Kajabi adventure… 

Today, we’re going to uncover the magic behind why Kajabi is a game-changer for course creation. Whether you’re just starting or looking to level up your course business, Kajabi has some incredible features that will make your jaw drop.

So, let’s dive right in!

Enhanced Course Creation Experience:

  • Streamlined Content Organization: As course creators, organizing our content is crucial to providing a seamless learning experience for our students. Kajabi’s platform empowers us to structure our courses in a logical manner, making it easy for students to navigate and access their lessons effortlessly. The ability to create categories, sections, and lessons with just a few clicks saves us time and ensures our courses look polished and professional.
  • Drip Content Functionality: Ever wondered how to create a sense of anticipation and keep your students engaged throughout the course? Kajabi’s drip content feature is the answer. With this powerful tool, you can release your course content gradually over time, allowing your students to digest the material at a pace that suits them. Drip feeding content not only keeps your students excited, but it also reduces overwhelm and enhances the overall learning experience.

Benefits of Kajabi’s Built-in Email Marketing and Sales Funnel Features:

  • Seamless Email Marketing: Building a strong relationship with your audience is the foundation of a successful course business. Kajabi’s integrated email marketing tool makes nurturing your email list a breeze. You can create personalized email campaigns, automate follow-ups, and even segment your audience based on their behavior. This level of customization and automation ensures that your students receive targeted and relevant content, fostering a deeper connection with your brand.
  • Powerful Sales Funnels: Creating a captivating sales funnel is essential to turning leads into loyal customers. Kajabi’s sales funnel feature enables you to design high-converting funnels without the need for external software. From lead capture pages to upsells and downsells, you can guide your potential students through a seamless journey that encourages them to take action. With detailed analytics, you can track your funnel’s performance and make data-driven improvements to optimize your sales process.

Why Choose Kajabi for Your Course Creation:

The answer is simple – Kajabi is a comprehensive platform designed to take your course creation journey to the next level. Its user-friendly interface and versatile features streamline the entire process, allowing you to focus on what matters most – creating exceptional content and growing your business.

With Kajabi’s content organization and drip content functionality, you can deliver a structured and engaging learning experience that keeps your students coming back for more. The platform’s built-in email marketing and sales funnel features provide a holistic approach to marketing and selling your courses, empowering you to build strong relationships with your audience and boost your revenue.

By leveraging Kajabi’s powerful tools, you can free up your time and energy to focus on your passion – sharing your knowledge and making a positive impact on your students’ lives.

Kajabi testimonial

Unlock your course creation superpowers with Kajabi!

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: ◄◄

 ►► Watch the FREE masterclass on how to get paid for what you know: ◄◄

Remember, your course business is a reflection of your expertise and dedication. Choosing the right platform is key to unleashing its full potential. So, if you’re ready to create, market, and sell your courses with ease, Kajabi is the ultimate partner to help you reach new heights.

Join me tomorrow for Day 4, where we’ll explore the art of crafting compelling course content that captivates your audience and sets you apart as an authority in your niche.

To your unstoppable success,

Dan Lok

Is Kajabi Worth It? Pros and Cons for Your Course Business

Welcome back to our exciting journey through the world of Kajabi. 

Today, we’re going to dive deeper into the question that’s on everyone’s mind: Is Kajabi worth it for your course business? 

As always, I’m here to give you the real talk and provide you with all the information you need to make an informed decision. 

So, let’s get started!

Pros of Using Kajabi:

  • All-in-One Platform: Kajabi is like the Swiss Army knife of course creation platforms. It offers an impressive array of tools and features, all integrated into one cohesive platform. From website hosting to content creation, marketing automation, and payment processing – Kajabi has it all. Having everything centralized saves you time and energy, allowing you to focus on what truly matters – creating exceptional content and growing your business.
  • User-Friendly Interface: As entrepreneurs, time is our most precious resource. Kajabi understands this and has designed its platform with a user-friendly interface. You don’t need to be a tech whiz or a design guru to use Kajabi effectively. With its intuitive drag-and-drop editor and straightforward navigation, building stunning websites and crafting engaging course content becomes an enjoyable experience.
  • Professional Templates: We all know that first impressions are crucial. Kajabi comes to the rescue with its collection of professionally designed templates. These templates are not just aesthetically pleasing; they are also optimized for conversions. You can customize them to match your brand’s look and feel, leaving a lasting impression on your audience.

kajabi testimonial 3

Cons to Consider:

  • Pricing: Let’s face it – quality often comes with a price tag. While Kajabi’s features are undoubtedly valuable, some might find the pricing a bit on the higher side, especially for those just starting their course business. However, it’s crucial to remember that investing in the right tools can lead to higher revenue and a more seamless operation in the long run. 
  • Plus, don’t forget that we have partnered with Kajabi to offer you a generous FREE trial, giving you the opportunity to explore its features and see how it can transform your course business without any upfront commitment.
  • Limited Customization: While Kajabi’s templates are fantastic, some course creators might feel limited in their ability to fully customize their websites. If you have a specific vision in mind that requires extensive customization, it’s worth considering whether Kajabi can fulfill those needs.
  • Exploring Alternatives: In the vast ocean of course creation platforms, Kajabi is just one of the fish. Don’t hesitate to explore other platforms to see if they offer unique features that align better with your specific business goals and budget. Comparing options will help you make an informed decision.

Is Kajabi Right for Your Course Business?

The answer to this question is not one-size-fits-all. The suitability of Kajabi for your course business depends on your individual needs and goals. 

If you value convenience, professionalism, and ease of use, Kajabi could be an excellent match for you. Its user-friendly interface and professional templates can save you time and elevate your online presence.

On the other hand, if budget is a significant concern or if you require extensive customization options, it’s essential to evaluate other alternatives before making a final decision.

Kajabi testimonial

Remember, the right platform will empower you to share your knowledge with the world and build a thriving course business. Take your time to consider what aligns best with your vision, and you’ll be well on your way to making the right choice.

I hope this expanded breakdown helps you in your decision-making process. Join me tomorrow for Day 3, where we’ll explore the secrets of crafting compelling course content that keeps your students coming back for more!

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: ◄◄

Are you ready to get paid for what you know? 

►► Watch the FREE masterclass here: ◄◄

To your unstoppable success,

Dan Lok

What is Kajabi? Platform Overview and Features

Today, I want to share with you a game-changing platform that has revolutionized the way I deliver my online courses and skyrocketed my business success. If you’re an expert, coach, or business owner looking to make a massive impact with your knowledge, then get ready to explore the incredible world of Kajabi!

Over the years, I’ve come across countless platforms claiming to be the ultimate solution for course creators, but nothing compares to the seamless experience and exceptional features that Kajabi offers. From course creation to marketing, this all-in-one platform has truly transformed the way I do business.

Why Kajabi, you ask?

Let me tell you, when I first stumbled upon Kajabi, I was blown away by its capabilities. Not only does it provide a user-friendly interface for creating and delivering content, but it also empowers me to connect deeply with my audience. Here are just a few reasons why Kajabi has become my go-to platform:

  • All-in-One Powerhouse: Kajabi brings together everything you need to create, market, and sell your online courses in one place. No more juggling between different tools or struggling with complicated integrations. With Kajabi, I effortlessly manage everything from course hosting to email marketing campaigns, saving precious time and effort.
  • Course Creation Made Easy: As a content creator, my focus is on delivering high-quality material to my students. Kajabi’s intuitive course creation tools allow me to upload videos, audios, PDFs, and other content with ease. Plus, I can structure the courses just the way I envision, ensuring a seamless learning experience for my students.
  • Customizable Website Templates: Your brand matters, and Kajabi understands that. With a range of stunning website templates, I was able to create a professional and branded course site that resonates with my audience. It’s not just about content; it’s about creating a memorable online presence.
  • Unparalleled Marketing Arsenal: Kajabi equips me with powerful marketing features that have transformed my business. From email campaigns to sales funnels, I can effortlessly nurture leads and convert them into loyal students. It’s like having a team of marketers working behind the scenes!

Kajabi testimonial

Now, you might be wondering, “Is Kajabi really worth the investment?”

I get it; choosing the right platform is crucial for your business. But let me assure you, the value Kajabi brings to the table far outweighs the investment. Think about it; with Kajabi by your side, you’ll be able to focus on what truly matters – creating amazing content and impacting lives – while leaving the technical hassles to the platform.

Action time!

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: ◄◄

Are you ready to get paid for what you know? 

►► Watch the FREE masterclass here: ◄◄

In conclusion, Kajabi has been a game-changer for my online course business. Its user-friendly interface, powerful features, and ability to handle everything in one place have allowed me to scale my impact and income beyond my wildest dreams. So, if you’re serious about unleashing your full potential and creating a thriving online course business, Kajabi is your secret weapon.

Let’s take the leap together and unlock a world of possibilities with Kajabi!

To your unstoppable success,

Dan Lok 

Why Success Is Possible At Any Age

At times success seems like a nearly impossible feat, doesn’t it?

I remember when I was in my late teens, I’d tried 13 businesses.

All of them failed.

I’d amassed $150K in debt, and to say I’d dug myself a big hole would have been a huge understatement.

But, I went on to create a 6 figure income and multiple 7 and 8-figure online businesses over a 20+ year business career.

So in this week’s newsletter, I want to give you a few stories of entrepreneurs who saw success at a very early age.

The aim of this newsletter is to show you that you already have what it takes to succeed, you just need to tap into it…

And to prove to you, no matter how old you are, success is possible for you.

And if you read until the end, you’ll discover the unlikely success story of two Englishmen who beat all odds to succeed in the music industry.

Let’s dive in.

How a 16-Year-Old High School Student Became a Candy-Selling Kingpin

Hailing from Walthamstow, Nathan John-Baptiste ran a candy-selling operation across 3 schools, employing 12 friends.

Buying wholesale, he undercut supermarkets by selling every item for just 50 pence or 1 pound.

Using social media to spread the word, he soon became inundated with customers.

His daily takings were around 200-300 pounds per day, clearing him over 1000 pounds per week.

To get a glimpse into the mindset of a 16-year-old entrepreneur and what drove him to start a business, click here >>

How Two “Sisterpreneurs” Built a Multi-8-Figure Bath Bomb Empire

Launched in 2015, Da Bomb Bath Fizzers started in the basement of the family home of Isabel & Caroline Bercaw.

The huge bath bomb fans were saddened by the fact bath bombs disappeared when they finished dissolving, so they created their own line of bath bombs that contained a fun surprise inside.

Only 10 and 11 years old at the time, their bath bomb business has since grown to more than $20 million in annual revenue.

They juggled the running of their business while attending high school with their parents’ help.

For the full scoop on the now 18 and 19-year-old entrepreneurs, and what it takes to run a $20 million business click here >>

Is This Kid From California Richard Branson’s Youngest Business Partner?

Frustrated at the size of his school locker, Carson Kropfl reinvented the skateboard so he could ride it to school, and locker size was no longer an issue.

What started out as a means to an end, quickly became popular amongst his friends and school peers.

Carson was featured on Shark Tank at age 11, and received funding from none other than Sir Richard Branson to mass produce the “lockerboard”.

His company is valued at over $300,000 and he sells his boards online and in local retailers.

To find out how Carson gives back to the community and discover more about this 13-year-old CEO, click here >>

Click here if you’d like to see how Carson performed and negotiated with the sharks on Shark Tank >>

Why You Should Take a Page From This High School Football Player’s Playbook

Christon “Truth” Jones is a 14 year old author, speaker, and investor.

He wrote his first book at age 8 and made $5,000 in 90 days.

He then learned to trade the stock market and grew his portfolio from $3,000 or $1 million in two years.

Today, he speaks at events, continues to trade the markets, and teaches others how to win.

He has aspirations of playing professional football and continues making money in order to achieve his lofty income goals.

Click here for a glimpse of a day in the life of a teenage millionaire and to discover what he’d like to achieve by age 20 >>

How A College Dropout Became The World’s Youngest Billionaire

I could write a laundry list of people who dropped out of college and university and went on to achieve wild success…

And more than likely you would know many if not all their names.

The simple reason for this is that college doesn’t teach you about money, and business, period.

Now that doesn’t mean there isn’t a place for college, but if you want to live the life of your dreams, and make an abundance of money…

A college degree isn’t likely to help you get there unless you use it as a stepping stone to go on to bigger and better things.

Enter Alexandr Wang, a college dropout and CEO of Scale AI…

A start-up he co-founded in 2016 that helps companies put their raw data to work for AI and machine learning.

He owns 15% of Scale AI which is valued at $7.3 billion USD, and works with some of the biggest companies in the world such as Paypal, General Motors, and Flexport.

Click here to discover some of Alexandr’s valuable life lessons and what makes his company sit on the cutting edge of the future of the world >>

Finally, the moment you’ve been waiting for…

How Two 70-Year-Old English Rappers Found Huge Success In Their Retirement Years

They say the music industry is the toughest industry to find success in.

In the pre-internet days, being signed to a major record label was pretty much the only way to find success.

But these days, the music industry is a different ball game… one any musician can play.

This makes it possible for two retired Englishmen who rap about beer and cigarettes to find wild success.

And that’s what Pete and Bas have done.

They’ve come a long way from releasing their first single online to gaining over 800K Instagram followers, and over 400K listeners on Spotify, to playing sold-out shows.

Don’t believe me?

Click here to check out their Instagram >>

Why Anyone Can Achieve Success

So there you have it…

People from all walks of life achieve success at different stages of their lives.

You’re more than capable of making something happen for yourself.

I believe in you.

To your success,

Dan Lok

P.S. – Your skills always determine your success.

So, if you want to set your own schedule and work from anywhere in the world, I can’t think of a better way than a high-income skill.

That way, you don’t have a business with all the expenses and stress.

You’re responsible for one thing only, and that is usually generating revenue with your skill.

If want to know which skill you were born for, then click here to take this short High Income Skills Quiz >>

Feel Nervous When Raising Your Price?

Welcome back to High Ticket Weekly Newsletter…

In previous newsletters we’ve covered a vast range of topics to help you build and grow your expert business.

Today, we’ll discuss one of the most important factors that determines your profitability and success.


Done right, you’ll create high margins and boost profitability.

Done wrong, you could see your business fail almost overnight.

In fact, in some cases, price can even become a marketing strategy.

So let’s dive in.

First, let me ask you…

How do YOU price your products and services?

If you’re like most people, you look at your competition and charge something similar.

This may seem like a smart thing to do because it keeps you “competitive” in the marketplace, but is that really true?

Personally, I don’t think so, and if you want to know why this is a bad idea, then click here to listen to this short podcast >>

Why Smart Brands Command A Premium Price

At the end of that podcast, you will have heard me talk about charging based on your value, and we’ll dive deeper into that in just a moment…

But before we do, I want to share with you how smart brands COMMAND premium prices.

If you take any high priced item, what’s the first word that comes into your head when you hear their brand name?

Most likely you’ll think expensive, prestige, high quality, status, etc.

That’s the kind of thing I’d like people to think when they hear my name.

And your brand should be no different.

(If you want to a crash course branding, please refer to one of my previous newsletters.)

In fact, studies show that people actually enjoy paying higher prices.

And in this video, you’ll discover a groundbreaking wine experiment that will give you more confidence in charging higher prices >>

3 Pricing Strategies To Price Your Product Or Service

In this video I discuss 7 different pricing strategies >>

One of which to price yourself is by the hour.

This is a bad idea if you want to scale your business.

3 of my favorite pricing methods in that video are…

  1. Price to Package – you create a package and price it accordingly.
  2. Price to positioning – you’re paid for your positioning in the marketplace.
  3. Price to value – you’re paid for the value you bring.

I strongly recommend you choose one of the 3 strategies above.

They’ll make business far easier and more profitable.

To discover how to price your services based on value and why people will pay you what you’re worth click here >>

How To Charge What You’re Worth So You Can Hit Your Revenue Goals

Charging what you’re worth isn’t only important if you want to hit your revenue goals…

It’s also important for your clients.

If you watched the video about how smart brands command premium prices, you may remember the wine experiment and how high prices changes your client’s psychology.

It’s also important because if there’s no skin in the game, there’s no game.

The more you charge, the more seriously they’ll take the transaction and relationship, and quite possibly, the better results they’ll get.

In this video, you’ll discover how much you should charge so it’s a WIN/WIN for both of you, and how much your time should be worth to hit your revenue goals >>

How To Sell More With Contrast Pricing

FAIR WARNING: You’re about to discover a very sneaky pricing strategy that will help you sell far more of your products and services.

I call it the 3 box method.

Now there’s a reason why we use 3 options and not just one or two.

There’s a reason why we create these offers in such a way they almost always choose the middle option and not the most expensive option.

To find out exactly why and how this contrast pricing method works so well, click here >> 

In our business we have multiple offers and use the 3 box method when we present to our prospects, and it works very well for us.

How To Raise Your Prices Without Feeling Nervous

I’m not going to lie…

Raising your prices can be intimidating, which is why people don’t do it more often.

When I was in my early twenties I raised my price from $1K to $10K in just a few months…

But don’t get me wrong, I was doubtful and scare of raising my price by even 10%.

So, if you want to know how to raise your price without getting nervous, and hear the funny story about how I made it work despite being doubtful, then click here >>

The Real Cause Of Price Resistance

It may surprise you to learn that all price resistance IS NOT in the mind of the client.

So to close this newsletter out, I want to share with you where ALL price resistance comes from >> 

I hope you’ve enjoyed this newsletter on pricing.

The content inside should empower you to choose the right pricing strategies for your business and increase your prices ethically and still have people pay them.

To your success,

Dan Lok

P.S. – Our exclusive 3-day live event High Ticket Mastery™ kicks off in just a few weeks.

By the time the event is over, you’ll have a “done list” NOT a “to-do list” of tasks already completed, and you’ll be well on your way to taking your business to multiple 6 or 7 figures.

So if you struggle to create and sell irresistible high ticket offers, then click here for the full scoop >>

5 Killer Personal Branding Secrets..

As promised…

I said I’d do a newsletter on Personal Branding, so here it is.

This newsletter follows on from the previous one where I talked about your Unique Selling Proposition, marketing message, and your positioning.

Before we get into the strategies of how to build your personal brand, let’s define what personal branding is.

In simple terms, your personal brand is your reputation.

It’s how you want to be perceived by your marketplace.

It’s very important, but only a tiny percentage of business owners know how to build their personal brand intentionally.

When people hear Dan Lok, I want them to think ‘high ticket’, ‘prestige’, ‘luxury’, ‘helps experts and service-based business owners reach 7 and 8 figures in revenue, and much more.

Once you identify what you want people to think, your next step is to get this message across to your marketplace, through branding and marketing.

Now, I have an entire playlist on YouTube with around 20 videos on personal branding…

But today, you’ll get the videos I believe carry the most important, and of course you’re welcome to watch the rest and do further research.

How To Tell The Difference Between Marketing, Branding, and Sales

Most entrepreneurs I meet don’t know the difference between sales, marketing, and branding…

So it’s important you get clear on this first… >>

Because everything affects your personal brand.

From the way you walk, talk, how you deal with clients, your skills, your online presence etc.

This is why you must be very deliberate about your personal brand.

Because, if you leave it to chance, the likelihood is your brand and reputation won’t turn out exactly how you want it.

Your behavior must be consistent and congruent with what you want to be known for.

I am very intentional with the content I put out, which is why I’m known for certain things.

This video will help you define your personal brand so you can get clear on what you want to be known for >>

5 Key Elements of and Effective Personal Brand

To build an effective personal brand, you must have 5 key elements in place.

  1. Your back story
  2. What you stand for (beliefs and values)
  3. Your super powers (your skills and talents)
  4. Your parables (short stories)
  5. Your secret language

As you can see, each of these must be carefully thought out, which is why you can’t leave your personal brand to chance.

In this video you’ll get a broad overview on some of these elements… >>

And in just a moment, you’ll gain actionable steps you can take to help you get clear on and build some of these out.

How To Create Your Personal Brand Story

Like any good story, your brand story must have a compelling character.

Naturally you want your character to be relatable to your audience.

Imagine trying to sell a product or service that comes naturally to you.

You wouldn’t know the pains your market is going through.

Versus, if you’ve struggled your entire life with a certain health problem for example, and you tried countless products and none of them work…

Until one day you stumbled onto a very different and counter-intuitive product that completely changed your life.

Your audience can relate to that.

There are probably around 10 characters you could choose from, but in this video, you’ll get 3 to think about >>

How to Create Your Secret Language

Having a secret language is one of the most powerful things you can do for your personal brand.

Think of any group you’ve ever been a member of.

More than likely you had certain abbreviations or acronyms you used with the other members only you knew the meaning of.

You may also have had inside jokes only people inside the group would get.

That’s what I’m talking about.

I like to do what I call “Create your own technology”.

I used this method for my book F.U. Money…

And in this video you’ll get further tips on how to create your own secret language >>

How to Build Personal Brand Authority

No matter where you are in your career, if these strategies are new to you, you’ll need to make a few changes if you want your personal brand to be effective.

This means, you’ll need to build personal brand authority.

One of the most powerful ways of doing this is with your tagline.

When I first started out as a copywriter my tagline was “The Whiz Kid of Copywriting”.

I was young and I didn’t want it to hold me back, so I made it obvious and used it to my advantage.

If you look throughout history, you’ll see entrepreneurs, movie stars, musicians and more who used similar taglines after their name.

In this video, you’ll gain insight into how to create your own tagline, so your marketplace sees you as an authority and much more >> 

How to Grow Your Personal Brand and Business Through Specialization

As you’re in the coaching/consulting space and in a specific niche…

This helps you build and grow your personal brand, just by the fact you specialize in one thing.

It gives you the power of authority, so when you’re on a closing call, your prospect can see you’re the ideal person to work to solve their problem.

It always pays to niche down and serve a specific type of person.

Sometimes as a coach/consultant, you’ll solve a specific problem, but your target market can still be broad.

In this video, you’ll discover how profitable niching down can be and how to apply it to your business >>

In conclusion, it would pay you dividends to go through the 5 elements of an effective personal brand, and work one at a time.

This will give you a deliberate and powerful personal brand you can use to generate more revenue with higher profit margins.

Here’s the link to my entire personal branding playlist, if you’d like to study the content and apply it all to your business >>

To your success

Dan Lok

P.S. – Even if your personal brand is on point, you’ll find it difficult to sell your products and services without an irresistible offer.

That’s why we run High Ticket Mastery™, a 3-day business immersive where I show you how to create an irresistible high ticket offer… attract an abundance of high ticket leads on autopilot without ads… and sell your offer without feeling pushy or inauthentic even if you hate selling.

For the full scoop on January’s event click here >>