Could AI Steal Your Job? (Read This)

There’s an AI art craze sweeping Instagram as I write this…

Some artists say AI will destroy their livelihood.

Some say AI will help the industry and won’t be as bad as expected.

Personally, I’m not in that industry, so I haven’t looked into it much.

Now, I don’t want to alarm you…

But here’s an important question you should ask yourself….

“Is my job at risk?”

Many jobs have already been replaced by computers or AI…

Just look at self-checkouts at supermarkets and self-ordering at McDonalds.

As a business owner, I’m always looking for ways to do the same job, faster and cheaper, and other companies are no different.

So where does that leave you?

I recorded you a quick 9 min video, where I break down the types of jobs that will disappear in the next 20 years, both low and high income jobs >>

Some of them have already begun disappearing as I mentioned above, but more are on the horizon.

After watching that video, I realize the thought of AI taking over is scary…

But in just a moment, you’ll discover why…

Why AI Doesn’t Spell The End Of all Jobs

It makes sense that computers can do complex tasks in high volumes much faster and more accurately than a human can.

We’ll never be able to compete at that level, but humans have abilities computers don’t.

And if you want to know what kinds of tasks you’ll do far better than any computer, then click here >> 

This is a breath of fresh air for anyone thinking they’ll be unemployed in the future.

As you saw in the video above, humans are far better at solving certain problems than computers are.

Furthermore, not every company will be able to afford the type of AI that can short cut their time invested.

How to Not Only Survive But Thrive During Automation

If you remember the first video you watched above, I mentioned a high income skill is a great alternative to your current job if it’s in danger of being automated.

The skill I was referring to in that video was High Ticket Closing or high ticket sales.

The reason why this can’t be replaced by AI is that closing is emotional.

Sure, in theory, you could program AI to say the right thing every time a prospect answers a question.

But the prospect knows AI doesn’t care about them.

The AI’s sole objective is to get the sale.

That’s why closers will ALWAYS have a job.

Another high income skill I teach is copywriting.

Now, this is different to closing as AI can write sales copy and articles, etc.

But AI does have limitations.

What if your client wants a style of copy or writing that isn’t programmed into the AI?

AI can’t think of all the things prospects want to see in an irresistible offer.

But a human can.

If you want to to know why I think AI won’t replace copywriters, click here to watch this quick 4 min video >>

Recently, I put some AI software to the test and gave my expert opinion on the piece of copy it produced, so if you want to see how well the AI performed, then watch this quick video >> 

So there you have it.

Automation is nothing to be afraid of if you’re willing to evolve and adapt to change.

If you embrace change rather than run from it, you’ll be fine.

To your success,

Dan Lok

P.S. – Ready to develop your first or next high income skill?

If so, then click here to check out the vast range of trainings at the Dan Lok Shop and ensure you’re AI doesn’t steal your job and livelihood >>

Feel Nervous When Raising Your Price?

Welcome back to High Ticket Weekly Newsletter…

In previous newsletters we’ve covered a vast range of topics to help you build and grow your expert business.

Today, we’ll discuss one of the most important factors that determines your profitability and success.


Done right, you’ll create high margins and boost profitability.

Done wrong, you could see your business fail almost overnight.

In fact, in some cases, price can even become a marketing strategy.

So let’s dive in.

First, let me ask you…

How do YOU price your products and services?

If you’re like most people, you look at your competition and charge something similar.

This may seem like a smart thing to do because it keeps you “competitive” in the marketplace, but is that really true?

Personally, I don’t think so, and if you want to know why this is a bad idea, then click here to listen to this short podcast >>

Why Smart Brands Command A Premium Price

At the end of that podcast, you will have heard me talk about charging based on your value, and we’ll dive deeper into that in just a moment…

But before we do, I want to share with you how smart brands COMMAND premium prices.

If you take any high priced item, what’s the first word that comes into your head when you hear their brand name?

Most likely you’ll think expensive, prestige, high quality, status, etc.

That’s the kind of thing I’d like people to think when they hear my name.

And your brand should be no different.

(If you want to a crash course branding, please refer to one of my previous newsletters.)

In fact, studies show that people actually enjoy paying higher prices.

And in this video, you’ll discover a groundbreaking wine experiment that will give you more confidence in charging higher prices >>

3 Pricing Strategies To Price Your Product Or Service

In this video I discuss 7 different pricing strategies >>

One of which to price yourself is by the hour.

This is a bad idea if you want to scale your business.

3 of my favorite pricing methods in that video are…

  1. Price to Package – you create a package and price it accordingly.
  2. Price to positioning – you’re paid for your positioning in the marketplace.
  3. Price to value – you’re paid for the value you bring.

I strongly recommend you choose one of the 3 strategies above.

They’ll make business far easier and more profitable.

To discover how to price your services based on value and why people will pay you what you’re worth click here >>

How To Charge What You’re Worth So You Can Hit Your Revenue Goals

Charging what you’re worth isn’t only important if you want to hit your revenue goals…

It’s also important for your clients.

If you watched the video about how smart brands command premium prices, you may remember the wine experiment and how high prices changes your client’s psychology.

It’s also important because if there’s no skin in the game, there’s no game.

The more you charge, the more seriously they’ll take the transaction and relationship, and quite possibly, the better results they’ll get.

In this video, you’ll discover how much you should charge so it’s a WIN/WIN for both of you, and how much your time should be worth to hit your revenue goals >>

How To Sell More With Contrast Pricing

FAIR WARNING: You’re about to discover a very sneaky pricing strategy that will help you sell far more of your products and services.

I call it the 3 box method.

Now there’s a reason why we use 3 options and not just one or two.

There’s a reason why we create these offers in such a way they almost always choose the middle option and not the most expensive option.

To find out exactly why and how this contrast pricing method works so well, click here >> 

In our business we have multiple offers and use the 3 box method when we present to our prospects, and it works very well for us.

How To Raise Your Prices Without Feeling Nervous

I’m not going to lie…

Raising your prices can be intimidating, which is why people don’t do it more often.

When I was in my early twenties I raised my price from $1K to $10K in just a few months…

But don’t get me wrong, I was doubtful and scare of raising my price by even 10%.

So, if you want to know how to raise your price without getting nervous, and hear the funny story about how I made it work despite being doubtful, then click here >>

The Real Cause Of Price Resistance

It may surprise you to learn that all price resistance IS NOT in the mind of the client.

So to close this newsletter out, I want to share with you where ALL price resistance comes from >> 

I hope you’ve enjoyed this newsletter on pricing.

The content inside should empower you to choose the right pricing strategies for your business and increase your prices ethically and still have people pay them.

To your success,

Dan Lok

P.S. – Our exclusive 3-day live event High Ticket Mastery™ kicks off in just a few weeks.

By the time the event is over, you’ll have a “done list” NOT a “to-do list” of tasks already completed, and you’ll be well on your way to taking your business to multiple 6 or 7 figures.

So if you struggle to create and sell irresistible high ticket offers, then click here for the full scoop >>

How To Get Good At Anything, FAST..

I’m almost certain you’ve heard the phrase “the more you learn the more you earn”.

It’s very true, and as the new year is in full swing…

I thought it would be a good idea to give you actionable steps and strategies for learning and getting good at anything fast, so you can increase your income faster than you ever imagined.

Before we begin, it’s important you’re patient with yourself.

Everyone learns at different rates, and in different ways.

Learning takes time and effort, but that doesn’t mean there aren’t ways you can fast-track your absorption of concepts and skills.

Let’s go!

How to Uncover Your Favorite Learning Style

Some people are more visual and learn best with pictures and videos…

Some are more auditory and learn best with sounds and Mp3s…

Some are kinesthetic and learn best by doing, and some learn best by reading.

What do you think your favorite way of learning is?

That’s one of the biggest problems with the school system, it’s passive learning, and they make everyone learn the same way.

So, now you know your best learning style, don’t deviate from it.

3 Ways To Set Yourself Up For Success

1. Set specific learning goals

You must clearly define what you want to learn and why.

When you know the reason why you’re learning something, it gives you the motivation you need to continue when you run into roadblocks.

2. Environment is KEY

Your environment is always more powerful than your willpower.

If your environment doesn’t support your learning goals, you’ll make things more difficult than they have to be.

Find a quiet and comfortable place free of distractions.

3. Retain What You Learn

Find the best method of retaining what you learn.

Be sure to test yourself on the material by using flashcards or quizzing yourself, or asking someone else to test you.

If you want to know how to absorb and remember 70% of what you learn, then watch this video >>

How To Become A Fast Learner

Not only does the school system make everyone learn the same way.

They don’t actually teach you HOW to learn.

They just give you the information and it’s your job to work out how you learn best.

That’s why so many students get discouraged and think they’re stupid.

Because they’re not understanding the concepts they’re being tested on.

Having a solid blueprint to follow that ensures you’ll pick things up faster is KEY

So if you’ve ever felt like a slower learner, this video does a great job of explaining how to create a learning blueprint for yourself >> 

Why WHO You Learn From Is MORE IMPORTANT Than What You Learn

If you’ve been following me for a while, you’ll know I believe WHO you learn from is more important than what you learn.

It’s something the content creator in the previous video alluded to as well.

And in this video, I explain exactly why I believe this to be true >>

I highly suggest you watch the video above, as it outlines 3 ways you could learn and which I believe is the best way to give you the best chance of success…

And why other ways of learning are a waste of your time.

How To Get Good At Anything FAST

When learning any skill there are 6 things you must do to ensure you get the information and feedback you need to progress at a steady and fast pace.

One of the biggest things you can do to fast-track your learning is by figuring out what the key points of leverage are.

For example, if you learned the top 100 Spanish words, you could be around 50% fluent.

That’s leverage.

If you want to know the other 5 keys to getting good at anything fast, I strongly suggest you watch this video >> 

Why I Don’t Read Books

What I’m about to share with you is VERY counter-intuitive.

If you’re someone who likes reading but doesn’t get the results you desire from books, then pay close attention to what I say next.

I read 2-3 books per week, but I rarely read a book cover to cover.


Because I’m not reading for pleasure.

I’m reading for action steps.

Every book I read, I look for action steps I can implement right away.

This cuts down my reading time significantly and allows me to implement FAST.

If you want a deeper dive into my method of “reading” then click here >>

How To Improve Your Reading Speed

Even though I don’t often read entire books, reading at a faster pace allows me to read and implement even faster.

In this video, you’ll discover my best tips for reading faster so you can implement what you learn and grow quicker, as a result >>

Now you don’t have to go crazy and read multiple books per week.

You must pick your books wisely and only implement what makes sense to you.

That’s where self-awareness comes in, and that’s a newsletter topic for another week.

I hope you’ve found this newsletter valuable.

If you implement just a handful of these tips, you’ll look back one year from now and you’ll be amazed at what you’ve achieved.

Till next time,

Dan Lok

P.S. – With all this in mind, now you’re in a great position to develop a high-income skill faster than you would have before.

So, if you’re looking for a high-income skill that can help catapult your income, then click here to check out our range of high-income skills training at the Dan Lok Shop >>

5 Killer Personal Branding Secrets..

As promised…

I said I’d do a newsletter on Personal Branding, so here it is.

This newsletter follows on from the previous one where I talked about your Unique Selling Proposition, marketing message, and your positioning.

Before we get into the strategies of how to build your personal brand, let’s define what personal branding is.

In simple terms, your personal brand is your reputation.

It’s how you want to be perceived by your marketplace.

It’s very important, but only a tiny percentage of business owners know how to build their personal brand intentionally.

When people hear Dan Lok, I want them to think ‘high ticket’, ‘prestige’, ‘luxury’, ‘helps experts and service-based business owners reach 7 and 8 figures in revenue, and much more.

Once you identify what you want people to think, your next step is to get this message across to your marketplace, through branding and marketing.

Now, I have an entire playlist on YouTube with around 20 videos on personal branding…

But today, you’ll get the videos I believe carry the most important, and of course you’re welcome to watch the rest and do further research.

How To Tell The Difference Between Marketing, Branding, and Sales

Most entrepreneurs I meet don’t know the difference between sales, marketing, and branding…

So it’s important you get clear on this first… >>

Because everything affects your personal brand.

From the way you walk, talk, how you deal with clients, your skills, your online presence etc.

This is why you must be very deliberate about your personal brand.

Because, if you leave it to chance, the likelihood is your brand and reputation won’t turn out exactly how you want it.

Your behavior must be consistent and congruent with what you want to be known for.

I am very intentional with the content I put out, which is why I’m known for certain things.

This video will help you define your personal brand so you can get clear on what you want to be known for >>

5 Key Elements of and Effective Personal Brand

To build an effective personal brand, you must have 5 key elements in place.

  1. Your back story
  2. What you stand for (beliefs and values)
  3. Your super powers (your skills and talents)
  4. Your parables (short stories)
  5. Your secret language

As you can see, each of these must be carefully thought out, which is why you can’t leave your personal brand to chance.

In this video you’ll get a broad overview on some of these elements… >>

And in just a moment, you’ll gain actionable steps you can take to help you get clear on and build some of these out.

How To Create Your Personal Brand Story

Like any good story, your brand story must have a compelling character.

Naturally you want your character to be relatable to your audience.

Imagine trying to sell a product or service that comes naturally to you.

You wouldn’t know the pains your market is going through.

Versus, if you’ve struggled your entire life with a certain health problem for example, and you tried countless products and none of them work…

Until one day you stumbled onto a very different and counter-intuitive product that completely changed your life.

Your audience can relate to that.

There are probably around 10 characters you could choose from, but in this video, you’ll get 3 to think about >>

How to Create Your Secret Language

Having a secret language is one of the most powerful things you can do for your personal brand.

Think of any group you’ve ever been a member of.

More than likely you had certain abbreviations or acronyms you used with the other members only you knew the meaning of.

You may also have had inside jokes only people inside the group would get.

That’s what I’m talking about.

I like to do what I call “Create your own technology”.

I used this method for my book F.U. Money…

And in this video you’ll get further tips on how to create your own secret language >>

How to Build Personal Brand Authority

No matter where you are in your career, if these strategies are new to you, you’ll need to make a few changes if you want your personal brand to be effective.

This means, you’ll need to build personal brand authority.

One of the most powerful ways of doing this is with your tagline.

When I first started out as a copywriter my tagline was “The Whiz Kid of Copywriting”.

I was young and I didn’t want it to hold me back, so I made it obvious and used it to my advantage.

If you look throughout history, you’ll see entrepreneurs, movie stars, musicians and more who used similar taglines after their name.

In this video, you’ll gain insight into how to create your own tagline, so your marketplace sees you as an authority and much more >> 

How to Grow Your Personal Brand and Business Through Specialization

As you’re in the coaching/consulting space and in a specific niche…

This helps you build and grow your personal brand, just by the fact you specialize in one thing.

It gives you the power of authority, so when you’re on a closing call, your prospect can see you’re the ideal person to work to solve their problem.

It always pays to niche down and serve a specific type of person.

Sometimes as a coach/consultant, you’ll solve a specific problem, but your target market can still be broad.

In this video, you’ll discover how profitable niching down can be and how to apply it to your business >>

In conclusion, it would pay you dividends to go through the 5 elements of an effective personal brand, and work one at a time.

This will give you a deliberate and powerful personal brand you can use to generate more revenue with higher profit margins.

Here’s the link to my entire personal branding playlist, if you’d like to study the content and apply it all to your business >>

To your success

Dan Lok

P.S. – Even if your personal brand is on point, you’ll find it difficult to sell your products and services without an irresistible offer.

That’s why we run High Ticket Mastery™, a 3-day business immersive where I show you how to create an irresistible high ticket offer… attract an abundance of high ticket leads on autopilot without ads… and sell your offer without feeling pushy or inauthentic even if you hate selling.

For the full scoop on January’s event click here >>

Your Story = Big Success?

You won’t believe how many business owners don’t know this…

Your story is one of the most powerful tools in your arsenal to close clients into your high ticket products and services.

One of my good friends Ivan Nikkhoo, who spoke at the Dragon Summit™ last year shares this belief, and to kick off this newsletter…

I recommend you watch the first 4:17 of this video >>

As you’re watching you’ll soon see exactly why your story is so powerful, and it will set up the rest of the newsletter.

As you may have guessed, you’ll discover how to take your storytelling to the next level so you can close more sales and have a bigger impact.

Why You Ended Up In My Eco-System

It’s quite likely you know the following things about me:

  • I moved to Canada as a teen with my mom not knowing a word of English…
  • I was the invisible kid at school. I was shy and introverted and I got beat up often…
  • I got into business out of necessity because my Dad could no longer send us money after his business partner backstabbed him and he went bankrupt…
  • I failed at 13 businesses before having my first success…
  • I met my mentor Alan at an event and he taught me my first high income skill…

I could go on, but I think you get the point.

Whether it’s one or more of the points above or another part of my story…

On some level you can relate to it, and that’s why you choose to read my newsletter, invest in my products, or become a mentee or client.

If it’s been a while since you heard my story, or perhaps you’ve never heard it, click here >> 


5 Secrets To Brilliant Storytelling

Did you ever wonder why certain stories sticks in your mind?

Furthermore, do you remember the lesson those stories taught you?

As with anything, there’s a right way to do something and a wrong way, and storytelling is no different.

We’ve all heard someone tell a terrible story, and oddly enough, sometimes those are just as memorable.

Wouldn’t you agree?

So here are 5 secrets to tell a brilliant story.

 1. Set the stage

Every great story starts with something like “Once upon a time…” or “Back in 2003…”, or “Many years ago…”

This tiny detail sets the scene and gives the listener context on the story.

2. Be Specific

If you’re describing something, make sure you’re as detailed as possible.

This helps the listener create a picture in their mind.

They may picture you as a younger person, or the car you’re driving, or the house you lived in, etc.

This increases their investment in and engagement with the story..

3. Take Your Listener On An Emotional Journey

No doubt you’ve been through many struggles to get to the point where you’re now coaching or consulting people on their life and business.

When you tell your story, you want them to feel exactly what you experienced all those years ago.

4. Create Mystery In Your Story

If you want to hold peoples’ attention, create open loops in your story.

This forces them to want to keep listening, so they can close the loop in their mind.

This could be as simple as teasing some information and saying “I wanted to know what would happen if…”

The listener hears this and thinks, “I wonder what happened?”

So they keep listening.

You should constantly add mystery to your story and then release the tension by revealing what happened.

5. Relay The Moral Of The Story

Every story must have a purpose, and if you tell a story in a business setting, it’s to elicit some kind of action in your prospects, hopefully investing in your services.

How Tell A Story And Pitch Your Services

Steve Jobs is widely regarded as one of the best storytellers in business.

Over the years he’s used story to pitch the iPhone, iPod, iPad, and many other successful Apple products.

Jobs’ stories have literally changed the world and how we consume information and media.

So let me ask you a question…

Would you like to know Steve’s storytelling structure, so you can apply it to your business?

If so, in this video, the presenter breaks down every detail of Steve’s iPhone pitch >>

After applying this to your business, you’ll have a solid presentation that should help you convert prospects and impact many more lives.

Where To From Here?

If you plan on doing more presentations, whether they be live or virtually, you’ll want to brush up on your public speaking skills.

And as you may know I’ve been a professional speaker for many years now…

But it wasn’t always like that for me.

In fact, I was very shy and introverted when I first started, but I’m living proof that anyone can at least improve their speaking and delivery.

This is why I created a training called Public Speaking Secrets, so if you’d like my personal help improving your speaking, click here >>

Until next time,

Go high ticket,

Dan Lok

P.S. – Due to popular demand, we’ve decided to run another S.M.A.R.T Challenge™.

If you missed the last one, I highly recommend you attend if you want to bulletproof your business before the next recession.

When you join us, you’ll discover my favorite secrets and strategies that allowed me to sell over $100 million in my coaching business in just a few years…

As well as how to SCALE, SYSTEMISE, and SUSTAIN your business for years to come.

Click here for the full scoop here >>

Kickstart Your Copy Career With AI

AI is literally taking over the online space…

In recent times we’ve seen AI write sales copy…

Create amazing images…

Create music, and much more.

In fact, I’ve been using AI in my business for a long time in the form of chatbots and other software apps.

But today, we’ll focus on what AI can do for your copy career.

If you’re already a copywriter this email will help you use AI so you can do market research and finish copy projects faster.

If you’re not a copywriter yet, but want to get started, this newsletter will open your eyes to the possibilities of what AI can do…

And I’m also going to help you get the AI to write you simple forms of copy you can give to prospects to kickstart your copy career.

But first…

What Is ChatGPT?

There are many AI softwares online that can help you write copy, but one of the most well known is ChatGPT.

I’m almost certain you’ve heard of it by now, but if you haven’t, it reached 100 million users just two months after launch.

ChatGPT is trained to follow instructions, and this is why you want to pay close attention to this newsletter.

Because if you give it the wrong or bad instructions the information or copy it gives you won’t be any good.

Why ChatGPT is a Trap For Young Players

So can ChatGPT really produce mountains of copy faster than a human can write one email?

Yes, but as I mentioned above, you have to know what you’re doing.

I can see a lot of people wanting to get into copywriting and thinking the AI will do all the work for them…

So they log into it, ask it to write a few emails and give them to their new client, only to find out the emails didn’t perform well.

You must know how to write good copy BEFORE you use ChatGPT, or you’ll never know if your copy is any good.

But that doesn’t mean if you’re brand new to copy, you can’t play around with the AI and see how it works, etc.

How To Use ChatGPT For Market Research

Before you start any copy project you must know your market inside out.

You must know their goals, aspirations, pains, problems, roadblocks, and obstacles, and more.

And while in the past you may have had to search the internet for hours looking at forums, Facebook groups, online reviews, etc, ChatGPT is a very easy way of finding out the important info in mere minutes.

In this video you’ll discover >>

  • How to use ChatGPT to find out where the biggest demand for products is in the digital marketing space…
  • How to identify the ideal customer for the digital marketing space…
  • How to figure out the biggest pains and problems of people in the digital marketing space…
  • What the biggest trends are in the digital marketing space…

Now, there are an endless number of things you can instruct the AI to do for you, but…

You can literally copy the prompts used in the video, and switch out ‘Digital Marketing’ for a niche of your choice.

PRO TIP: A lot of copywriters hate market research, and just want to start writing, but market research is the most important step. Without the right information, you won’t know what to write and your copy won’t convert.

How To Use ChatGPT To Write Social Media Posts

Now you’ve got the right information about your target audience, you can begin asking the AI to write copy for you.

Ensure you’re still in the same window because the AI remembers everything you’ve asked it.

When you’re ready, click here to watch how to create Facebook, Instagram, and Twitter posts >>

Prompt the AI to write the posts for you and you’re welcome to keep what you like and change what you don’t. 

How To use ChatGPT To Write Sales Emails

Whether they be sales or value emails, every online business needs email.

And now you know how to use AI to write social media captions (another form of copy every online business needs)…

In a moment you’ll discover how to write a sales email using the AI.

As with social media and other forms of copy, there are many prompts you can give the AI, but as you’ll see in this video, the prompts don’t need to be complicated.

These videos are mainly to serve as a guide to give you ideas on what to ask the AI.

How To Write High Converting Cold Emails With ChatGPT

If you plan on reaching out to businesses with your free copy work tailored to their business…

You’ll need to know how to write great cold emails that get opened and responded to.

In this video the presenter gives various prompts to produce a good cold email he’d be happy to send out >>

It also shows you how to prompt the AI to keep what you like and change what you don’t and shorten the email so it’s easier to read.

He also covers how to get the AI to write subject lines.

In closing…

There are some writers who should be very scared of AI, and some who will always have a job.

Ultimately the AI is programmed by humans, and although it can learn a lot and very fast, there are some things it likely will NEVER be able to do.

For instance, it will never truly understand the pain your target prospect is going through day to day.

It simply can’t relate to that, and that’s not the only thing it can’t do.

I wish you all the best in your current or future copy career.

To your success,

Dan Lok

P.S. – FAIR WARNING: Your time for getting into copywriting could be running out.
If you don’t act soon and begin developing the copywriting skill, by the time you do, AI will be light years ahead. 

This will make it even more difficult to get into the industry.

If you want to ensure you’ll always have a job as a copywriter, click here to check out our range of copywriting training >>