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Not Paid What You’re Worth?

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Coaching can be one of the most rewarding and lucrative businesses you could start…

But, as you may know, you can’t just be a coach, consultant, expert, or trainer, and make a lot of money.

Your business must be a HIGH TICKET business.

One HUGE problem I see many coaches and consultants face is they don’t know their worth.

As such, they give away free strategy or clarity calls…

And don’t charge enough.

So, in this week’s newsletter you’ll discover how to charge what you’re worth, so you can make more money, and give yourself and your family the lifestyle they deserve.

Why Free Strategy Session Don’t Work

I know a lot of the “gurus” out there swear by giving away free sessions…

And on the surface it makes sense.

If you give away a full session and coach someone to help them achieve part of their goals, they’d be crazy not to work with you long term and pay for your time, right?

WRONG!

In my experience, a high percentage of people who take you up on a free session do so because it’s free.

And if you want to hear a funny story of when I first started out doing marketing consulting for free, you’ll love this video >>

So what’s the best way to close new clients?

I shot you a quick video where you’ll discover:

  • Why free strategy sessions are BAD for positioning
  • Why it’s hard to balance how much value to give in each call
  • How to set up a filter to ensure you only speak with qualified prospects
  • My 4 step qualification process that makes the above filter work, and more!

Click here to check out the video >>

So you now know why free coaching or consulting is a bad idea, but that’s only half the battle.

Your next problem could be charging too little for your time.

So let’s talk about that.

3 Reasons Why Undercharging Hurts Your Coaching Business

In my opinion, high ticket pricing is the only way to run a business.

Why?

Because low ticket prices create all kinds of issues.

One HUGE problem is your ability to spend money on marketing and advertising.

If your fees are low, there’s no way you can outspend your competitors for clients.

And this is just the beginning.

Here are 3 other reasons why undercharging hurts your coaching business.

  1. A new client doesn’t add much to your bottom line.

    If you’re going after cheap clients with a low cost offer, you’ll likely see a big client turnover as they aren’t very committed.

    You’re constantly having to hunt for new clients but if your margins are low, one client doesn’t make much difference to your business.

    Versus, high ticket clients which could mean an extra few thousand to your business.
  2. Naturally, if one client doesn’t make a huge difference to your business, you need far more clients to make 6 figures.

    Rather than 20 $5K clients to make $100K, you’ll need 200, $500 clients.

    Remember, Business is a game of margins not volume.
  3. The less they pay, the less committed they are, as I mentioned above, but they also value you and your expertise less.

    Versus, high ticket clients who are committed and truly value your time, expertise, and what you have to offer.

    They know real results take time, and they’re not afraid to put in the work to get what they want.

For 2 more reasons why undercharging hurts your business, click here >>

How To Calculate What Your Time Is Worth

No matter how much you want to make per year, your time has a specific value.

If you don’t know what that number is, you’ll likely invest your valuable time into tasks that won’t take you closer to your goals.

Put another way, if you invest your time into a task so you can save $50 an hour, but your time must be worth $200 an hour…

Then you haven’t saved $50. You’ve lost $150, because you could have earned $200 and outsourced the task for $50.

So, if you want to calculate how much your time must be worth in order to hit your income goals…

Click here for a very powerful video on the value of time and charging what you’re worth >>

In the above video, you’ll also discover WHY you may not be charging what you’re worth and more.

How To Know Your Worth and Ask For It

As you saw in the last video, your goal should be to ask for as much as the market is willing to pay.

If your clients are getting value and a good return on investment, then they’ll have no problem paying you what you’re worth.

Price is only a problem in the absence of value.

That’s how I’ve been able to go from charging $5K an hour, to $10K, and now to $25K per hour.

Because they’re not paying for my time, they’re paying for the value I bring to the hour.

Here’s a short clip from High Ticket Mastery™  where I talk about charging what you’re worth and the two common reactions people have when you tell them your price >>


In Closing…

Stay away from free sessions…

Don’t undercharge…

Know what your time must be worth…

And always charge as high as the market is willing to pay

Until next time… go high ticket,

Dan Lok

P.S. – If you want to charge what you’re worth, then you won’t want to miss the S.M.A.R.T. Challenge™…

Where over 3 mindblowing days, you’ll get the exact blueprint I’ve used to sell over $100 million in coaching and consulting in just a few short years.

You’ll also surround yourself with hundreds of high level coaches, consultants, and experts, as you get my favorite strategies for SCALING, SYSTEMIZING, and SUSTAINING your business in any economic climate.

Everytime we run the challenge we step it up a notch, and if the last challenge is anything to go by, then this one will be a force to be reckoned with.

So, click here for the full scoop and secure your seat while you still can >>

Reaching Your Course Launch Goals: Final Preparations

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Hello, course creator! 

The countdown to your highly anticipated Kajabi course launch is nearing its end. 

In this article, I’ll guide you through the essential final preparations, incorporating some actionable exercises along the way to help you define the best strategies for your unique course. 

Let’s get started..

Step 1: Review and Finalize Course Content

Take some time to meticulously review all your course materials. Pay attention to areas that may need improvement or further clarification. 

Organize your content in a logical sequence that provides a seamless learning experience for your students.

Step 2: Test Your Sales Funnels

Put yourself in the shoes of a potential student and navigate through your sales funnels. Identify any friction points or technical glitches that may hinder the enrollment process. 

Ensure your payment gateways are set up correctly and conduct test transactions to verify smooth processing.

Step 3: Polish Promotional Materials

Gather feedback from friends, family, or colleagues on your promotional copy. Ask for their input on whether the value proposition is clear and compelling. 

Craft persuasive and engaging copy for your landing pages, emails, and social media posts that resonate with your target audience.

Step 4: Implement Last-Minute Marketing Efforts

Now’s the time to brainstorm innovative ideas to create excitement around your course launch. Consider hosting a live webinar or collaborating with influencers to expand your reach and generate buzz. 

Execute your marketing plan and create a content calendar for pre-launch promotional activities.

Step 5: Address Pre-Launch Jitters

Acknowledge any pre-launch jitters or doubts that may be creeping in. Write down positive affirmations to counter these feelings and remind yourself of the value you’re providing to your future students. Embrace the excitement and positive energy surrounding your course launch.

Step 6: Stay Committed to Success

Reflect on the journey that led you to create this course. Reconnect with your purpose and envision the positive impact your course will have on your students. 

Reaffirm your commitment to success and visualize the thriving community of learners who will benefit from your course.

Step 7: Monitor Launch Day Performance

Outline key performance indicators (KPIs) to track on the launch day. These may include enrollment numbers, website traffic, and email open rates. 

Keep a close eye on the KPIs and use the data to make informed decisions about your marketing strategy.

Step 8: Continuous Improvement

Seek feedback from beta testers or early enrollees to identify areas for improvement in your course content. Use the feedback to make necessary refinements and adjustments to create the best learning experience possible.

By following these strategic steps and incorporating the exercises along the way, you’ll be well-prepared to launch your Kajabi course with confidence and success. 

Remember, preparation and dedication are the keys to a triumphant course launch.

And don’t forget to seize these valuable opportunities:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Kajabi Mobile App: Course Access on the Go

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I’m excited to guide you through the world of Kajabi’s mobile app and share the best strategies for maximizing its benefits for both your students and you. 

The Kajabi mobile app offers unparalleled convenience and accessibility, allowing students to engage with your courses on the go.

Let’s explore step-by-step how to leverage the Kajabi mobile app and some examples of the best strategies to enhance your course accessibility and reach.

Step 1: Explore the Kajabi Mobile App

Take the time to explore the Kajabi mobile app’s features and functionalities. Familiarize yourself with the interface and capabilities to understand how it can enhance your students’ learning experience.

For example, the mobile app provides a smooth and intuitive user interface, making it easy for students to navigate through your course content.

Regarding your own personal branding.. Kajabi has announced they are beta testing your custom-branded course app. You will need to upgrade to Growth or Pro plan in order to sign up for the Branded App add-on.

Learn more here.

Step 2: Ensure Mobile Responsiveness

Before launching your course on the mobile app, ensure that your course pages and content are fully mobile-responsive. Optimize your videos, PDFs, and quizzes to display flawlessly on various mobile devices, such as smartphones and tablets.

This ensures that students have a seamless and enjoyable learning experience, no matter what device they use.

Step 3: Accessing Courses on the App

Guide your students on how to access your courses through the Kajabi mobile app. Provide clear instructions on downloading the app from app stores and logging in with their Kajabi accounts.

By making the process easy, you encourage more students to use the app regularly.

Step 4: Interactivity and Engagement

Encourage students to make the most of the interactive elements available on the mobile app. 

For instance, they can participate in discussions, take quizzes, and submit assignments directly through the app. 

This level of engagement not only enhances their learning but also fosters a sense of community among your students.

Step 5: Offline Access

Highlight one of the key benefits of the Kajabi mobile app – offline access. Students can download course content and continue learning even without an internet connection. 

For example, if they’re traveling or in a location with limited connectivity, they can still access your valuable content and make progress in their learning journey.

Step 6: Mobile App Marketing Strategies

Explore various mobile app marketing strategies to promote course accessibility.

Utilize social media platforms, email marketing, and blog posts to showcase the app’s benefits. Share testimonials from students who have experienced the convenience of learning on the go using the mobile app.

Step 7: Push Notifications

Leverage the power of push notifications as a powerful communication tool. Send timely updates, reminders, and announcements directly to your students’ mobile devices. For instance, you can send a push notification to remind students about an upcoming live Q&A session or inform them of new content releases.

Step 8: Monitor App Analytics

Once your course is accessible through the mobile app, regularly monitor app analytics. Analyze user behavior, engagement patterns, and app usage to gain valuable insights. 

For example, tracking which content receives the most views can help you understand what topics resonate best with your audience.

Step 9: Gather Student Feedback

Actively encourage students to provide feedback on their mobile app experience. Listen to their input, and use it to identify areas for improvement. 

Step 10: Continuous Optimization

Based on the feedback and analytics, continuously optimize the mobile app experience for your students. Implement improvements to provide a seamless and user-friendly interface. Your commitment to optimizing the app will foster student satisfaction and loyalty.

With the Kajabi mobile app, your courses become more accessible, interactive, and enjoyable for your students, while empowering you as a course creator to connect with your audience like never before.

And don’t forget to take advantage of these amazing offers:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Engaging Students with Kajabi Assessments and Quizzes

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Hello, fellow course creator!

Today, I’ll walk you through a step-by-step process to leverage Kajabi’s assessment and quiz features, creating an interactive and enriching learning experience for your students. 

Engaging quizzes and assessments can boost student participation, improve knowledge retention, and ultimately lead to a more successful course.

Let’s get started!

Step 1: Plan Your Quiz Questions

Begin by carefully planning your quiz questions. Consider the key concepts and learning objectives you want to assess.

Organize the questions into relevant sections to ensure a logical flow throughout the quiz.

Step 2: Choose Question Types

Kajabi offers a variety of question types, such as multiple-choice, true/false, and open-ended.

Select question types that align with your course content and learning goals. 

Mixing different question formats keeps the quizzes dynamic and interesting.

Kajabi provides four distinct question types, each with its own set of advantages and considerations:

Multiple Choice:

Pros:

  • Efficiency: Crafting multiple choice questions is efficient and time-saving, ideal for evaluating a wide range of content.
  • Objective Scoring: Scoring is straightforward as there’s a single correct answer, reducing grading subjectivity.
  • Immediate Feedback: Students receive instant feedback on their performance.

Cons:

  • Limited Critical Thinking: Multiple choice questions may not encourage deep critical thinking or reflection.
  • Guessing: Students can sometimes guess the correct answer, potentially inflating scores.

Checkboxes:

Pros:

  • Diverse Answers: Checkboxes allow for multiple correct options, accommodating nuanced responses.
  • Effective for Concepts: Ideal for assessing understanding of concepts with multiple facets.
  • Flexible Scoring: Instructors can assign partial credit for partially correct answers.

Cons:

  • Complexity: Crafting effective checkboxes questions can be more time-consuming.
  • Ambiguity: It may be challenging to determine the extent of partial credit for complex questions.

Short Answer:

Pros:

  • Open-Ended Reflection: Short answer questions encourage students to provide detailed, open-ended responses, promoting critical thinking.
  • Versatility: Suitable for various subjects, from essays to mathematical problem-solving.

Cons:

  • Subjectivity: Grading short answers can be subjective and time-intensive, as it involves assessing the depth and quality of responses.
  • Varied Lengths: Responses can vary in length, making grading consistency a challenge.

File Upload:

Pros:

  • Multimedia Integration: File uploads enable students to submit diverse forms of work, such as essays, images, or multimedia projects.
  • Authentic Assessment: Ideal for evaluating real-world skills like graphic design, coding, or video production.

Cons:

  • File Size Limitations: Uploading large files can pose technical challenges.
  • Storage and Accessibility: Storing and accessing numerous files may require additional resources and organization.

Ultimately, the choice of question type depends on the specific learning objectives, subject matter, and desired level of assessment detail within your course.

Step 3: Access Kajabi’s User-Friendly Interface

Log in to your Kajabi account and navigate to the desired course.

Click on the “Assessments” or “Quizzes” tab to access Kajabi’s user-friendly interface for creating assessments.

Step 4: Create the Quiz

Build your quiz by adding the questions and answer choices. You can provide explanations or additional information to provide context or reinforce learning points. 

Ensure that the questions are clear and concise, avoiding any potential confusion.

Step 5: Set Grading Options

Decide on the grading system for your quiz. You may choose to assign points to each question, offer partial credit for partially correct answers, or use a simple pass/fail system. 

Adjust the grading options to align with your course objectives.

Automatically Graded:

74F5FC3D-07CB-4A08-8C41-E7B214D9FECF.png

Not Automatically Graded:

59EF67E0-D745-4094-BF66-707F99E51C85.png

Step 6: Configure Timing and Completion

If applicable, set a time limit for completing the quiz.

Consider the complexity of the questions and the time required for thoughtful responses. 

Additionally, decide whether students can retake the quiz or if they have one attempt only.

Step 7: Add Gamification Elements

Enhance the learning experience with gamification elements. Incorporate point systems, badges, or progress bars to reward students for their achievements. 

Gamification fosters a sense of accomplishment and encourages students to excel.

  • Unlock Achievements with Badges and Points: Develop a rewarding system where students earn badges and points as they progress through the course. Craft quizzes, assignments, or interactive activities within Kajabi, and utilize its Community product or compatible themes to seamlessly assign points and badges based on key milestones and student actions. These actions can trigger automated responses, enhancing the learning experience.
  • Compete and Climb the Leaderboards: Motivate your students by setting up leaderboards that showcase their rankings compared to peers. Kajabi’s Community product can automatically update these leaderboards as students make progress, adding a competitive edge to your courses.
  • Interactive Learning Elements: Elevate engagement by integrating interactive elements like videos, quizzes, and games. While Kajabi currently doesn’t support interactive videos, you can embed them from external applications. Check out our comprehensive guide on embedding interactive assets into your Kajabi courses for step-by-step instructions.
  • Track Progress Effectively: Kajabi offers standard progress tracking, allowing students to monitor their course journey. Ensure your students are well-informed about how to access and interpret their progress details.
  • Challenge Your Students: Foster active learning through challenges that unlock new content or levels. Design quizzes, assignments, or interactive tasks that students must complete to access further course material. Kajabi’s Community product is a valuable asset for creating and managing these challenges.
  • Reward Excellence: Recognize student achievements with rewards such as badges, points, or certificates. Implement a system that automatically grants rewards upon course completion. While Kajabi can trigger basic certificates through Zapier, our preferred method involves Jotform integration. Embed Jotform forms into your courses to personalize certificates, issue them securely, and ensure one-time use, guarding against unauthorized duplication.
  • Encourage Peer Interaction: Facilitate peer-to-peer interactions within your course by incorporating forums, chat rooms, or interactive elements. This not only enhances the learning experience but also encourages collaboration among students.

Step 8: Provide Instant Feedback

Enable the option for instant feedback after completing the quiz.

Students will appreciate receiving immediate insights into their performance. 

Utilize feedback as an opportunity to encourage improvement and celebrate correct answers.

Kajabi testimonial

Step 9: Review and Revise

Before publishing the quiz, review it thoroughly to ensure accuracy and relevance.

Make any necessary revisions to fine-tune the questions and overall quiz experience.

How to view Assessment results:

Step 10: Monitor Performance

Once your quiz is live, keep a close eye on student performance and engagement.

Utilize Kajabi’s analytics to track quiz results and identify areas where students may need additional support.

By following these ten steps, you’ll be well-equipped to harness the power of Kajabi’s assessment and quiz features, providing your students with an interactive, rewarding, and impactful learning journey.

And don’t forget to take advantage of these fantastic offers:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Best Practices for Kajabi Course SEO

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Greetings, fellow course creator!

Today, we’re exploring the art of optimizing your Kajabi course for Search Engines (SEO), a digital magic wand that can lead eager students straight to your virtual classroom door

So, let’s roll up our sleeves and uncover the best SEO practices that will make your course shine brightly in search rankings!

Understanding the Power of SEO for Course Pages

Before we delve into the nitty-gritty, let’s grasp the importance of SEO for your Kajabi course. Imagine your course as a hidden gem that awaits discovery by eager learners. By implementing effective SEO strategies, you’ll elevate your course pages, making them easily discoverable by students who are actively seeking knowledge in your niche.

Keyword Research: Unlocking the Language of Your Audience

The foundation of successful SEO lies in thorough keyword research. These keywords are the words and phrases that your potential students use to search for courses like yours.

Conducting keyword research helps you understand the language of your target audience and allows you to align your content with their search intent.

Begin your keyword research by identifying the main topics and themes of your course. Utilize tools like Google’s Keyword Planner, SEMrush, or Ubersuggest to explore relevant keywords and their search volumes. Aim for a mix of high-traffic keywords and long-tail keywords, which are more specific and less competitive.

Optimizing Course Pages: On-Page SEO Magic

Now that you have your precious keywords, it’s time to weave them into the fabric of your course pages. Start by optimizing your page titles, URLs, and meta descriptions. Craft compelling and keyword-rich titles that entice readers while accurately representing your course content.

Next, ensure that your URLs are clean and descriptive. Avoid lengthy strings of numbers or irrelevant characters. Instead, create concise URLs that give readers a clear idea of what to expect on the page.

Additionally, don’t forget to craft engaging meta descriptions. While not a direct ranking factor, a well-written meta description can significantly impact click-through rates, driving more organic traffic to your course pages.

Creating Valuable Content: The Heart of SEO

SEO isn’t just about sprinkling keywords everywhere; it’s also about providing valuable content that resonates with your audience. Search engines love content that genuinely helps and educates users. Thus, focus on creating high-quality, informative, and engaging content that answers the questions and needs of your potential students.

Diversify your content formats to cater to different learning preferences. Use a mix of text, images, videos, and interactive elements to keep your audience captivated throughout their learning journey. Remember, the longer students stay engaged on your course pages, the better your SEO signals become.

Building Backlinks: The Popularity Factor

In the world of SEO, backlinks are like votes of confidence from other websites. When reputable sites link back to your course pages, search engines perceive your content as valuable and authoritative. As a result, your pages are more likely to climb higher in search rankings.

Reach out to relevant blogs, industry publications, and websites to pitch your course content for potential collaboration. Guest posting, partnerships, and providing valuable insights can earn you those coveted backlinks, driving more traffic and boosting your SEO standing.

Monitoring and Improving: The Ongoing SEO Journey

SEO is not a set-it-and-forget-it affair; it’s an ongoing journey of monitoring and improvement. Keep an eye on your course pages’ performance using tools like Google Analytics and Kajabi’s built-in insights. Track your keyword rankings, organic traffic, and user behavior to identify areas for enhancement.

As you gather data, be ready to refine your SEO strategy based on real-world insights. Continually update and optimize your content, refresh keywords, and adapt to evolving search trends. The more you invest in your SEO efforts, the greater the rewards in terms of organic traffic and student enrollments.

Captivate the World with SEO-Optimized Courses

Congratulations! You now hold the keys to unlocking the true potential of SEO for your Kajabi courses. By implementing these best practices, you’ll captivate the world with your valuable content and attract eager learners who are searching for precisely what you offer.

kajabi testimonial 3

Before we part ways, remember to seize these fantastic offers below:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Kajabi Evergreen Webinars – Your Automated Sales Machine

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Welcome back to our Kajabi journey!

Today, we’re about to unlock the true potential of evergreen webinars, an incredible tool that can revolutionize your course sales on autopilot. Get ready to explore how to effortlessly create, schedule, and optimize your evergreen webinars with Kajabi, empowering you to reach a broader audience and generate sales even when you’re not actively promoting.

In this comprehensive guide, I’ll walk you through the essential steps to harness the full power of evergreen webinars. From crafting irresistible webinar content to driving traffic and maximizing performance, we’ll cover every actionable aspect. 

Say goodbye to live webinar stress and embrace the freedom of automated sales that work tireless

Understand the Power of Evergreen Webinars 

Evergreen webinars are pre-recorded webinars that give the illusion of being live. They allow you to showcase your course and its benefits to potential customers, even when you’re not physically present. 

Harness the power of evergreen webinars to attract, engage, and convert your audience 24/7.

Create a High-Converting Evergreen Webinar 

Craft a compelling and informative evergreen webinar that highlights the value of your course. Focus on addressing pain points and offering solutions to your audience’s problems. 

Structure your webinar to build excitement and demonstrate the transformation your course can provide.

Utilize Kajabi’s Webinar Feature 

Kajabi offers a user-friendly webinar feature that allows you to create, edit, and schedule evergreen webinars effortlessly. 

Leverage this tool to customize your webinar page, set up automated emails, and manage your audience’s registrations seamlessly.

Set a Consistent Schedule 

Consistency is key to successful evergreen webinars. Decide on a schedule for your webinars, such as weekly or bi-weekly, to keep your audience engaged and returning for more valuable content. 

Stick to your schedule to build trust and credibility with your audience.

Drive Traffic to Your Evergreen Webinar Funnel 

Promote your evergreen webinar through various marketing channels. Leverage social media, email marketing, content marketing, and paid advertisements to drive traffic to your webinar funnel. 

Encourage your existing audience to share the webinar with their networks to expand your reach.

Implement Follow-Up Sequences 

After attendees watch your webinar, follow up with them through automated email sequences. Provide additional value, answer questions, and highlight the urgency of enrolling in your course. 

Use persuasive copy and strategic calls-to-action to convert leads into paying students.

Monitor and Optimize Performance 

Regularly review the performance of your evergreen webinars. Analyze metrics such as attendance rate, engagement, and conversion rates. 

Use this data to identify areas for improvement and optimize your webinar content and marketing strategies.

Repurpose Webinar Content 

Don’t let your webinar content go to waste. Repurpose parts of your webinar into bite-sized videos, blog posts, or social media content. 

This way, you can continue to promote your course and attract new leads even after the live webinar has ended.

Conclusion

Evergreen webinars are a game-changer in automating your sales process and scaling your course business. Follow these actionable steps to create compelling evergreen webinars that captivate your audience and drive conversions. 

With Kajabi’s webinar feature and your dedication, you can turn your webinars into a powerful sales machine that works for you around the clock.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

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