I started my YouTube channel over 8 years ago, …
And believe it or not, it took me many years to finally become comfortable in front of the camera.
I know you see my videos now, and I look very natural, but you should have seen all the bloopers we’ve recorded over the years.
Being comfortable on camera is very much like my public speaking journey.
I’ve recorded so many videos now that I don’t even think about it anymore, but it took many years to get there.
So, in this week’s newsletter, you’re going to get some of my best tips for starting and growing a YouTube channel.
I believe that everyone has a story… a message, and value to offer the right audience.
I’ve tried many different types of content on my channel, some have been highly successful, while others have failed badly.
The main thing is I kept going and figured out what works best for my audience.
How To Find The Best Niche
If you search this on YouTube, you’ll get a tonne of videos telling you what the best niches are.
I chose business because that’s what I do every day.
So many people get confused about what niche to get into.
The truth is, the best niche for you is YOU.
What skills do you have?
What unique talents do you have?
Are you interested in learning something new and documenting your journey?
Many YouTubers will tell you that it took a lot of testing before they found something that worked for them.
But all it requires is a little self-knowledge and the commitment to a niche that interests you and that you know you’d be good at.
Why You Don’t Need An Expensive Camera
I know what you could be thinking…
“I need to buy a really good camera to make high-quality YouTube videos.”
Believe it or not, that is a huge MYTH.
What’s more important than the camera you use are the settings of your camera and the lighting in your video.
You could have the most expensive camera, but if the lighting is bad and you’re using the wrong settings, your video will look terrible.
Sound is also very important, so make sure you have a lapel mic rather than using the microphone on your phone or camera.
Why Consistency Beats Intensity Every Time
When you first start your channel, it’s wise to decide what you can commit to every week.
At the very least, you should aim for one video per week, and it will pay you to be consistent rather than intense with your content creation.
Here’s what I mean.
It’s far better for you to produce one video per week than to come out guns blazing and produce 3-4 videos per week…
Only to burn yourself out and stop creating videos after a few months.
YouTube is a long game.
Sure some videos can go viral, but even then your audience wants to see more content from you long term.
So, make sure you can stay consistent with your content creation schedule.
3 Secrets For Growing Your Channel
There are many ways to grow a YouTube channel, but today, you’ll get 3 of my best secrets to take your channel to the moon.
Now, my results aren’t typical, but I’m certain if you use these 3 things and others you find on your journey, you’ll see some great results.
- Use Time-tested Marketing Principles
If you look at my channel, you’ll see video titles like “The One Thing That Builds A Big Company”, “3 Psychological Triggers To Make People Buy From You”, “How To Get Better Clients In 10% Of The Time”.
I use the skill of copywriting to capture people’s attention and get them intrigued to watch the video.
This is why your niche is important.
Because when you know the people who will watch your videos on the deepest level, you’ll know what titles they’ll find interesting and will click.
- Create Searchable Content
YouTube is more than just a video platform, it’s a search engine.
You can find almost anything you want.
But there are some things that people search for more than others.
Your job as a content creator is to create videos that the viewers want to see, not only the content you want to make.
The reason why YouTube being a search engine is important is that the more you use specific keywords for your niche to create searchable videos, the easier people will can find your content and become fans.
- Have Eye-catching Thumbnails
If you think about it, your thumbnail and your title are the things that will get people to watch your video.
You could create the best video, with amazing editing, and sound, and one that compels people to watch until the end…
But all that will be for nothing, if the thumbnail isn’t eye-catching enough to get people to watch.
I shot a video where I share a few extra secrets I haven’t spoken about in this newsletter for growing your channel from 0 subscribers and 0 views.
I highly recommend you check it out, as I also share a good script you can use for your welcome video >>
Have fun with your channel, and use some of the tips I’ve shared in this newsletter and I’m sure you’ll see some good results over time.
To your YouTube success,
Inside you’ll discover:
How to model my techniques to add 3+ million subscribers to your YouTube channel in record time…
- How to create killer content that captivates your audience…
- How to monetize your YouTube channel even if you’re clueless about marketing on YouTube right now…
- And so much more!