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Want To Start A YouTube Channel?

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I started my YouTube channel over 8 years ago, …

And believe it or not, it took me many years to finally become comfortable in front of the camera.

I know you see my videos now, and I look very natural, but you should have seen all the bloopers we’ve recorded over the years.

Here’s a vlog video from 7 years ago about the time I saw Star Wars, so you can see what I was like >>

Being comfortable on camera is very much like my public speaking journey.

I’ve recorded so many videos now that I don’t even think about it anymore, but it took many years to get there.

So, in this week’s newsletter, you’re going to get some of my best tips for starting and growing a YouTube channel.

I believe that everyone has a story… a message, and value to offer the right audience.

I’ve tried many different types of content on my channel, some have been highly successful, while others have failed badly.

The main thing is I kept going and figured out what works best for my audience.

How To Find The Best Niche

If you search this on YouTube, you’ll get a tonne of videos telling you what the best niches are.

I chose business because that’s what I do every day.

So many people get confused about what niche to get into.

The truth is, the best niche for you is YOU.

What skills do you have?

What unique talents do you have?

Are you interested in learning something new and documenting your journey?

Many YouTubers will tell you that it took a lot of testing before they found something that worked for them.

But all it requires is a little self-knowledge and the commitment to a niche that interests you and that you know you’d be good at.

Why You Don’t Need An Expensive Camera 

I know what you could be thinking…

“I need to buy a really good camera to make high-quality YouTube videos.”

Believe it or not, that is a huge MYTH.

What’s more important than the camera you use are the settings of your camera and the lighting in your video.

You could have the most expensive camera, but if the lighting is bad and you’re using the wrong settings, your video will look terrible.

Sound is also very important, so make sure you have a lapel mic rather than using the microphone on your phone or camera.

And just to prove you can use your smartphone to make high-quality videos, here’s one I made with my iPhone >>

Why Consistency Beats Intensity Every Time

When you first start your channel, it’s wise to decide what you can commit to every week.

At the very least, you should aim for one video per week, and it will pay you to be consistent rather than intense with your content creation.

Here’s what I mean.

It’s far better for you to produce one video per week than to come out guns blazing and produce 3-4 videos per week…

Only to burn yourself out and stop creating videos after a few months.

YouTube is a long game.

Sure some videos can go viral, but even then your audience wants to see more content from you long term.

So, make sure you can stay consistent with your content creation schedule.

3 Secrets For Growing Your Channel

There are many ways to grow a YouTube channel, but today, you’ll get 3 of my best secrets to take your channel to the moon.

Now, my results aren’t typical, but I’m certain if you use these 3 things and others you find on your journey, you’ll see some great results.

  • Use Time-tested Marketing Principles

    If you look at my channel, you’ll see video titles like “The One Thing That Builds A Big Company”, “3 Psychological Triggers To Make People Buy From You”, “How To Get Better Clients In 10% Of The Time”.

    I use the skill of copywriting to capture people’s attention and get them intrigued to watch the video.

    This is why your niche is important.

    Because when you know the people who will watch your videos on the deepest level, you’ll know what titles they’ll find interesting and will click.

 

  • Create Searchable Content

    YouTube is more than just a video platform, it’s a search engine.

    You can find almost anything you want.

    But there are some things that people search for more than others.

    Your job as a content creator is to create videos that the viewers want to see, not only the content you want to make.

    The reason why YouTube being a search engine is important is that the more you use specific keywords for your niche to create searchable videos, the easier people will can find your content and become fans.

 

  • Have Eye-catching Thumbnails

    If you think about it, your thumbnail and your title are the things that will get people to watch your video.

    You could create the best video, with amazing editing, and sound, and one that compels people to watch until the end…

    But all that will be for nothing, if the thumbnail isn’t eye-catching enough to get people to watch.


I shot a video where I share a few extra secrets I haven’t spoken about in this newsletter for growing your channel from 0 subscribers and 0 views.

I highly recommend you check it out, as I also share a good script you can use for your welcome video >>

In closing…

Have fun with your channel, and use some of the tips I’ve shared in this newsletter and I’m sure you’ll see some good results over time.

To your YouTube success,

Dan Lok

P.S. – If you’d like my help building your channel and taking your income to new heights, click here to check out my training Tube Follower Secrets >>

Inside you’ll discover:

How to model my techniques to add 3+ million subscribers to your YouTube channel in record time…

  • How to create killer content that captivates your audience…
  • How to monetize your YouTube channel even if you’re clueless about marketing on YouTube right now…
  • And so much more!

Post-Launch Strategies: Growing and Scaling Your Course

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Congratulations on successfully launching your Kajabi course! 

Now that your course is live and students are embarking on their learning journey, it’s time to shift your focus to post-launch strategies that will enable you to grow and scale your course effectively. 

In this comprehensive guide, I’ll walk you through proven strategies to promote continued enrollment growth, maintain course quality, and explore opportunities for expansion.

Strategy 1: Leveraging Testimonials and Success Stories 

One of the most powerful ways to attract new students post-launch is through testimonials and success stories from your existing students. 

Reach out to your satisfied students and request their feedback on the course’s impact. 

Use these testimonials on your sales page, social media, and marketing materials to build trust and credibility with potential students.

Strategy 2: Implementing Referral Programs 

Word-of-mouth marketing can be a game-changer for your course’s growth. Create a referral program that incentivizes your current students to invite their friends and colleagues to enroll in your course. 

Offer discounts, bonuses, or exclusive content as rewards for successful referrals.

Strategy 3: Engaging with Your Audience 

Stay actively engaged with your students through various communication channels. 

Host live Q&A sessions, webinars, or virtual meetups to address their questions and provide additional value. A thriving and interactive community fosters loyalty and encourages students to continue their learning journey with you.

Strategy 4: Ongoing Content Updates 

Keep your course content fresh and relevant by regularly updating it with new insights, case studies, or industry developments. Continuous improvement enhances the value of your course and encourages students to return for additional learning opportunities.

Strategy 5: Upselling and Cross-selling 

Once your students have completed your core course, offer them advanced or specialized modules as upsells. Cross-selling complementary courses or resources can also add value to their learning experience. The goal is to retain existing students by providing them with additional learning opportunities.

Strategy 6: Webinars and Workshops 

Webinars and workshops are powerful tools for post-launch promotion. Host free webinars on related topics to attract new leads and showcase your expertise. Offer limited-time discounts or bonuses to attendees to drive enrollments.

Strategy 7: Analyzing Data and Metrics 

Track and analyze data on student engagement, completion rates, and feedback to gain insights into the effectiveness of your course. 

Use this data to identify areas for improvement and tailor your content to meet your students’ needs better.

Strategy 8: Creating Evergreen Funnels 

While the initial launch may be live, consider setting up evergreen funnels to continue enrolling students automatically. 

Evergreen funnels allow you to attract new students and make sales even after the launch phase has ended.

Strategy 9: Diversifying Offerings 

Explore opportunities to expand your course offerings or create additional courses in related niches. 

Diversifying your offerings can attract a broader audience and increase your revenue streams.

An example of this is www.danlokshop.com  

Strategy 10: Partnering and Collaborations 

Consider partnering with other course creators or industry experts for collaborations. Joint ventures can expand your reach to new audiences and introduce your course to potential students who may not have discovered it otherwise.

As you implement these post-launch strategies, remember to stay attentive to your students’ needs and continuously seek opportunities for improvement. 

By combining effective marketing tactics with a commitment to delivering exceptional learning experiences, you’ll position yourself for continued growth and success in the world of online education.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

Launch Day! Unveiling Your Successful Kajabi Course

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Hello, course creator!

Today marks an exhilarating day – the long-awaited launch of your Kajabi course. Congratulations on reaching this milestone! 

As we embark on this momentous journey together, I want to ensure that your launch day is nothing short of remarkable. 

In this guide, I’ll provide you with a step-by-step approach to unveil your successful Kajabi course with confidence, excitement, and poise.

Step 1: Celebrate Your Accomplishment 

Take a moment to acknowledge and celebrate your hard work, dedication, and creativity that went into creating your course! You’ve poured your heart and soul into this project, and it’s time to revel in your achievement. 

Treat yourself to something special and enjoy the sense of fulfillment that comes with sharing your knowledge with the world.

Step 2: Welcoming New Students 

As the course doors swing open, warmly greet your new students. Send out personalized welcome messages or emails to express your gratitude for their enrollment. 

Let them know how excited you are to have them on board and how your course will transform their learning experience.

Step 3: Managing Course Enrollments 

With the influx of new students, ensure that your course enrollment process is seamless. Double-check that your payment gateways are functioning correctly, and troubleshoot any potential issues in advance. 

A smooth enrollment process sets the stage for a positive learning journey.

Step 4: Guiding Student Access 

Once enrolled, guide your students on how to access the course materials. Provide clear instructions on navigating the course platform and accessing individual modules or lessons. 

If you have any assessments or quizzes, explain how they can interact with these valuable learning tools.

Step 5: Encourage Engagement and Interaction 

Foster a sense of community and engagement among your students right from the start. 

Encourage them to participate in discussions, ask questions, and share their thoughts. 

You can create a dedicated forum or community within your course platform where students can interact and learn from each other.

Step 6: Launch Day Specials 

To make your launch day even more enticing, consider offering limited-time specials or bonuses. 

These exclusive offers can create a sense of urgency, motivating potential students to enroll before the opportunity expires.

Step 7: Capture Feedback 

As your course begins, be open to receiving feedback from your students. Their insights can be invaluable in fine-tuning your course and enhancing the overall learning experience. 

Encourage them to provide feedback through surveys or direct messages.

If this is your first course, I recommend you get on the phone and call them! Let them know how much you appreciate their support and valuable feedback.

Step 8: Addressing Early Concerns 

During the launch phase, some students may have questions or concerns. Be prompt in addressing these queries and offering assistance.

Providing exceptional customer support demonstrates your commitment to their success.

Step 9: Social Media Buzz 

Leverage the power of social media to amplify your course launch.

Jump on lives, share updates, testimonials, and exciting snippets from your course content to build anticipation among your followers.

Step 10: Stay Committed 

Your launch day is just the beginning of an incredible journey.. 

Stay committed to nurturing your course, engaging with your students, and continuously improving your content. Your dedication to excellence will be reflected in the success of your students.

Remember, this is your moment to shine, and I have full confidence in your ability to deliver an exceptional learning experience. 

Celebrate the launch, embrace the opportunities ahead, and witness the impact of your knowledge and expertise on the lives of your students.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

Best Practices for Kajabi Course SEO

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Greetings, fellow course creator!

Today, we’re exploring the art of optimizing your Kajabi course for Search Engines (SEO), a digital magic wand that can lead eager students straight to your virtual classroom door

So, let’s roll up our sleeves and uncover the best SEO practices that will make your course shine brightly in search rankings!

Understanding the Power of SEO for Course Pages

Before we delve into the nitty-gritty, let’s grasp the importance of SEO for your Kajabi course. Imagine your course as a hidden gem that awaits discovery by eager learners. By implementing effective SEO strategies, you’ll elevate your course pages, making them easily discoverable by students who are actively seeking knowledge in your niche.

Keyword Research: Unlocking the Language of Your Audience

The foundation of successful SEO lies in thorough keyword research. These keywords are the words and phrases that your potential students use to search for courses like yours.

Conducting keyword research helps you understand the language of your target audience and allows you to align your content with their search intent.

Begin your keyword research by identifying the main topics and themes of your course. Utilize tools like Google’s Keyword Planner, SEMrush, or Ubersuggest to explore relevant keywords and their search volumes. Aim for a mix of high-traffic keywords and long-tail keywords, which are more specific and less competitive.

Optimizing Course Pages: On-Page SEO Magic

Now that you have your precious keywords, it’s time to weave them into the fabric of your course pages. Start by optimizing your page titles, URLs, and meta descriptions. Craft compelling and keyword-rich titles that entice readers while accurately representing your course content.

Next, ensure that your URLs are clean and descriptive. Avoid lengthy strings of numbers or irrelevant characters. Instead, create concise URLs that give readers a clear idea of what to expect on the page.

Additionally, don’t forget to craft engaging meta descriptions. While not a direct ranking factor, a well-written meta description can significantly impact click-through rates, driving more organic traffic to your course pages.

Creating Valuable Content: The Heart of SEO

SEO isn’t just about sprinkling keywords everywhere; it’s also about providing valuable content that resonates with your audience. Search engines love content that genuinely helps and educates users. Thus, focus on creating high-quality, informative, and engaging content that answers the questions and needs of your potential students.

Diversify your content formats to cater to different learning preferences. Use a mix of text, images, videos, and interactive elements to keep your audience captivated throughout their learning journey. Remember, the longer students stay engaged on your course pages, the better your SEO signals become.

Building Backlinks: The Popularity Factor

In the world of SEO, backlinks are like votes of confidence from other websites. When reputable sites link back to your course pages, search engines perceive your content as valuable and authoritative. As a result, your pages are more likely to climb higher in search rankings.

Reach out to relevant blogs, industry publications, and websites to pitch your course content for potential collaboration. Guest posting, partnerships, and providing valuable insights can earn you those coveted backlinks, driving more traffic and boosting your SEO standing.

Monitoring and Improving: The Ongoing SEO Journey

SEO is not a set-it-and-forget-it affair; it’s an ongoing journey of monitoring and improvement. Keep an eye on your course pages’ performance using tools like Google Analytics and Kajabi’s built-in insights. Track your keyword rankings, organic traffic, and user behavior to identify areas for enhancement.

As you gather data, be ready to refine your SEO strategy based on real-world insights. Continually update and optimize your content, refresh keywords, and adapt to evolving search trends. The more you invest in your SEO efforts, the greater the rewards in terms of organic traffic and student enrollments.

Captivate the World with SEO-Optimized Courses

Congratulations! You now hold the keys to unlocking the true potential of SEO for your Kajabi courses. By implementing these best practices, you’ll captivate the world with your valuable content and attract eager learners who are searching for precisely what you offer.

kajabi testimonial 3

Before we part ways, remember to seize these fantastic offers below:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Launching Your Kajabi Course – My Proven Steps for a Successful and Profitable Launch

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Welcome to an exciting chapter of our Kajabi journey, where we’ll unveil the thrilling process of launching your online course to the world.

Get ready to discover my proven steps for a successful and profitable launch!

Step 1: Setting Clear Objectives and Goals 

Before anything else, define your launch objectives and goals. What do you aim to achieve with this launch? 

Increased enrollments, revenue targets, or building your email list? 

Having clear goals in mind will guide your strategy and keep you focused throughout the process.

Step 2: Building Buzz with Pre-Launch Marketing 

Create a sense of anticipation and excitement around your course by implementing pre-launch marketing strategies. 

Utilize social media, email marketing, and content marketing to tease your audience with sneak peeks and valuable insights about your course’s content and benefits.

Step 3: Building a High-Converting Sales Page 

Your sales page is your virtual storefront, so make it compelling and persuasive. Craft compelling copy, highlight the benefits of your course, and include testimonials or success stories to build trust with potential students. 

Don’t forget to incorporate your irresistible call-to-action buttons!

Step 4: Preparing Course Materials and Content 

Ensure that all your course materials and content are ready for delivery before the launch. This includes videos, PDFs, quizzes, and any bonus materials you’ve promised. 

Take the time to test your content to ensure a seamless learning experience for your students.

Step 5: Creating Promotional Content 

Diversify your promotional content to reach a wider audience. Consider creating blog posts, podcasts, videos, or hosting webinars related to your course topic. 

Share valuable insights and establish yourself as an authority in your niche to attract potential students.

Step 6: Hosting Live Launch Events 

Live launch events, such as webinars or Q&A sessions, can be powerful tools for engaging your audience and driving conversions. 

These events allow you to address questions, showcase the value of your course, and create a sense of urgency to encourage immediate enrollments.

Step 7: Implementing a Countdown Timer 

Harness the power of urgency by implementing a countdown timer on your sales page. This will create a fear of missing out and prompt potential students to take action before the launch period ends.

Step 8: Collaborating with Affiliates 

Leverage the Kajabi affiliate program or collaborate with influencers in your niche to extend your reach and attract a broader audience. Affiliates can help drive traffic and generate additional enrollments, increasing the overall success of your launch.

Conclusion

Congratulations! You’re now equipped with my proven steps and checklist for a successful and profitable Kajabi course launch. 

Remember to set clear objectives, create pre-launch buzz, and prepare your course materials meticulously. Engage your audience with live launch events, promotional content, and affiliate partnerships to maximize your impact.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

The Ultimate Marketing Playbook…

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As you may know attention is the new currency…

And as attention spans get shorter and shorter, this means is much harder to grab someone’s attention long enough to move them up your value ladder.

So, in this week’s newsletter, I’m going to give you 3 marketing tips across multiple marketing platforms to help you grab and hold attention so you can make more sales.

Let’s start with social media.

How Engage Your Audience With Social Media

While organic reach may not be what it was when these platforms started…

It’s still one of the best ways to get your message out there for free.

But just because social media is free, it doesn’t mean you should neglect it, or put in less effort.

Treat all your content as if you were paying for it.

Before posting, ask yourself, “Would I post this, if it cost me money to post?”

You’re building your reputation and giving your marketplace value, so put in the effort and make it as professional as possible.

There’s always room for growth if your content isn’t exactly where you want to be just yet. 

As I mentioned, your goal is to capture attention, so here is a video on how to write engaging captions >>

How To Capture Attention FAST With YouTube Ads

Have you ever wondered what makes a good YouTube ad?

Why do some ads make you want to stay until the end, while others prompt you to hit the skip button?

It’s all about the first 5 seconds.

If you don’t grab their attention before the ‘skip button’ becomes clickable, you’re done.

Here’s how you do it.

You must mention their potential to improve their life, using a certain secret, and hint at them doing it in a new way they’ve never heard of.

Here’s an example:

“WHAT?! There’s a way to date the woman of your dreams using the secret hallogen trick without using boring online dating apps or hitting the bars every weekend?”

Your aim is to say the hook in 5 seconds.

Now, there are many different types of hooks you could use, and this video does a great job of breaking down 3 of them >>

It’s part 1 of a 3 part Youtube ad hook video series, and I recommend you watch them all to get as many ideas as possible.

Facebook Ads 

Just like Youtube ads or any ad for that matter, your Facebook ad MUST grab the attention or the user will continue scrolling.

You do this by having an image that stands out, a solid headline, and great body copy.

We once used an upside down image in one of our Facebook ads that performed very well.

Ordinarily this would be easier said than done, unless you had this video as a guide >>

So, if you want to know how to write killer Facebook ads that convert like crazy, then watch the video above.

The best part?

You don’t need to be creative or have any copywriting experience.

All you have to do is follow the proven system in the video.

One Powerful Way Of Keeping Your Audience Engaged With Email

We used to send out a lot of emails, but over the years we’ve scaled our email marketing back to just one per week, as you may know.

Why did we do this?

Because we didn’t want to send you all pitch emails, which we did for a long time.

We wanted to give you more value and that’s why we send out one weekly newsletter with info, strategies, and tips to take you closer to your business goals.

But, if you have the scope to send emails more frequently, writing quick story emails about your business and life is one of the best ways to keep your audience engaged.

Why does this work so well?

Because, people value a good relationship and want to relate to others.

If your audience can see you’re just like them and experience similar challenges, even though you’re helping them with a specific area of their life, this humanizes you, and builds trust.

If you want to know the 3 elements to brilliant storytelling, then click here for a 5 minute video >>


FAIR WARNING: Be sure to tie the story into why you’re asking them to click on the call to action at the end of the email.

The story should give them a reason to click the link, so it could be a personal story about how you changed your life, or perhaps it’s a story about a client of yours who achieved amazing results with your program.

In conclusion, there are many ways to grab one’s attention and engage them in your content.

Don’t rely on any one way, but have a few irons in the fire so you can capture as much of your market as possible.

Until next time,

Go high ticket,

Dan Lok

P.S. – If you want everything to work cohesively in your business, I’m running a 3-day business immersive called the SM.A.R.T. Challenge™. 

The goal of the challenge is to help you scale, systemize, and sustain your business so it becomes both robust and unbreakable.

The strategies you’ll discover are paramount to your success in the new era of business, which I think you’ll agree is rapidly changing.

Click here for the full scoop on what could be the most intelligent business decision you make this year >>

I hope you enjoy reading this blog post.

Schedule an add a zero session™ with our team to see how you can use our time-tested strategies and systems to scale your business now.

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