Post-Launch Strategies: Growing and Scaling Your Course

Congratulations on successfully launching your Kajabi course! 

Now that your course is live and students are embarking on their learning journey, it’s time to shift your focus to post-launch strategies that will enable you to grow and scale your course effectively. 

In this comprehensive guide, I’ll walk you through proven strategies to promote continued enrollment growth, maintain course quality, and explore opportunities for expansion.

Strategy 1: Leveraging Testimonials and Success Stories 

One of the most powerful ways to attract new students post-launch is through testimonials and success stories from your existing students. 

Reach out to your satisfied students and request their feedback on the course’s impact. 

Use these testimonials on your sales page, social media, and marketing materials to build trust and credibility with potential students.

Strategy 2: Implementing Referral Programs 

Word-of-mouth marketing can be a game-changer for your course’s growth. Create a referral program that incentivizes your current students to invite their friends and colleagues to enroll in your course. 

Offer discounts, bonuses, or exclusive content as rewards for successful referrals.

Strategy 3: Engaging with Your Audience 

Stay actively engaged with your students through various communication channels. 

Host live Q&A sessions, webinars, or virtual meetups to address their questions and provide additional value. A thriving and interactive community fosters loyalty and encourages students to continue their learning journey with you.

Strategy 4: Ongoing Content Updates 

Keep your course content fresh and relevant by regularly updating it with new insights, case studies, or industry developments. Continuous improvement enhances the value of your course and encourages students to return for additional learning opportunities.

Strategy 5: Upselling and Cross-selling 

Once your students have completed your core course, offer them advanced or specialized modules as upsells. Cross-selling complementary courses or resources can also add value to their learning experience. The goal is to retain existing students by providing them with additional learning opportunities.

Strategy 6: Webinars and Workshops 

Webinars and workshops are powerful tools for post-launch promotion. Host free webinars on related topics to attract new leads and showcase your expertise. Offer limited-time discounts or bonuses to attendees to drive enrollments.

Strategy 7: Analyzing Data and Metrics 

Track and analyze data on student engagement, completion rates, and feedback to gain insights into the effectiveness of your course. 

Use this data to identify areas for improvement and tailor your content to meet your students’ needs better.

Strategy 8: Creating Evergreen Funnels 

While the initial launch may be live, consider setting up evergreen funnels to continue enrolling students automatically. 

Evergreen funnels allow you to attract new students and make sales even after the launch phase has ended.

Strategy 9: Diversifying Offerings 

Explore opportunities to expand your course offerings or create additional courses in related niches. 

Diversifying your offerings can attract a broader audience and increase your revenue streams.

An example of this is  

Strategy 10: Partnering and Collaborations 

Consider partnering with other course creators or industry experts for collaborations. Joint ventures can expand your reach to new audiences and introduce your course to potential students who may not have discovered it otherwise.

As you implement these post-launch strategies, remember to stay attentive to your students’ needs and continuously seek opportunities for improvement. 

By combining effective marketing tactics with a commitment to delivering exceptional learning experiences, you’ll position yourself for continued growth and success in the world of online education.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here:

►► Watch the FREE masterclass on how to get paid for what you know:

Launch Day! Unveiling Your Successful Kajabi Course

Hello, course creator!

Today marks an exhilarating day – the long-awaited launch of your Kajabi course. Congratulations on reaching this milestone! 

As we embark on this momentous journey together, I want to ensure that your launch day is nothing short of remarkable. 

In this guide, I’ll provide you with a step-by-step approach to unveil your successful Kajabi course with confidence, excitement, and poise.

Step 1: Celebrate Your Accomplishment 

Take a moment to acknowledge and celebrate your hard work, dedication, and creativity that went into creating your course! You’ve poured your heart and soul into this project, and it’s time to revel in your achievement. 

Treat yourself to something special and enjoy the sense of fulfillment that comes with sharing your knowledge with the world.

Step 2: Welcoming New Students 

As the course doors swing open, warmly greet your new students. Send out personalized welcome messages or emails to express your gratitude for their enrollment. 

Let them know how excited you are to have them on board and how your course will transform their learning experience.

Step 3: Managing Course Enrollments 

With the influx of new students, ensure that your course enrollment process is seamless. Double-check that your payment gateways are functioning correctly, and troubleshoot any potential issues in advance. 

A smooth enrollment process sets the stage for a positive learning journey.

Step 4: Guiding Student Access 

Once enrolled, guide your students on how to access the course materials. Provide clear instructions on navigating the course platform and accessing individual modules or lessons. 

If you have any assessments or quizzes, explain how they can interact with these valuable learning tools.

Step 5: Encourage Engagement and Interaction 

Foster a sense of community and engagement among your students right from the start. 

Encourage them to participate in discussions, ask questions, and share their thoughts. 

You can create a dedicated forum or community within your course platform where students can interact and learn from each other.

Step 6: Launch Day Specials 

To make your launch day even more enticing, consider offering limited-time specials or bonuses. 

These exclusive offers can create a sense of urgency, motivating potential students to enroll before the opportunity expires.

Step 7: Capture Feedback 

As your course begins, be open to receiving feedback from your students. Their insights can be invaluable in fine-tuning your course and enhancing the overall learning experience. 

Encourage them to provide feedback through surveys or direct messages.

If this is your first course, I recommend you get on the phone and call them! Let them know how much you appreciate their support and valuable feedback.

Step 8: Addressing Early Concerns 

During the launch phase, some students may have questions or concerns. Be prompt in addressing these queries and offering assistance.

Providing exceptional customer support demonstrates your commitment to their success.

Step 9: Social Media Buzz 

Leverage the power of social media to amplify your course launch.

Jump on lives, share updates, testimonials, and exciting snippets from your course content to build anticipation among your followers.

Step 10: Stay Committed 

Your launch day is just the beginning of an incredible journey.. 

Stay committed to nurturing your course, engaging with your students, and continuously improving your content. Your dedication to excellence will be reflected in the success of your students.

Remember, this is your moment to shine, and I have full confidence in your ability to deliver an exceptional learning experience. 

Celebrate the launch, embrace the opportunities ahead, and witness the impact of your knowledge and expertise on the lives of your students.

To your unstoppable success,

Dan Lok

P.s. If you haven’t already…

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here:

►► Watch the FREE masterclass on how to get paid for what you know:

Not Paid What You’re Worth?

Coaching can be one of the most rewarding and lucrative businesses you could start…

But, as you may know, you can’t just be a coach, consultant, expert, or trainer, and make a lot of money.

Your business must be a HIGH TICKET business.

One HUGE problem I see many coaches and consultants face is they don’t know their worth.

As such, they give away free strategy or clarity calls…

And don’t charge enough.

So, in this week’s newsletter you’ll discover how to charge what you’re worth, so you can make more money, and give yourself and your family the lifestyle they deserve.

Why Free Strategy Session Don’t Work

I know a lot of the “gurus” out there swear by giving away free sessions…

And on the surface it makes sense.

If you give away a full session and coach someone to help them achieve part of their goals, they’d be crazy not to work with you long term and pay for your time, right?


In my experience, a high percentage of people who take you up on a free session do so because it’s free.

And if you want to hear a funny story of when I first started out doing marketing consulting for free, you’ll love this video >>

So what’s the best way to close new clients?

I shot you a quick video where you’ll discover:

  • Why free strategy sessions are BAD for positioning
  • Why it’s hard to balance how much value to give in each call
  • How to set up a filter to ensure you only speak with qualified prospects
  • My 4 step qualification process that makes the above filter work, and more!

Click here to check out the video >>

So you now know why free coaching or consulting is a bad idea, but that’s only half the battle.

Your next problem could be charging too little for your time.

So let’s talk about that.

3 Reasons Why Undercharging Hurts Your Coaching Business

In my opinion, high ticket pricing is the only way to run a business.


Because low ticket prices create all kinds of issues.

One HUGE problem is your ability to spend money on marketing and advertising.

If your fees are low, there’s no way you can outspend your competitors for clients.

And this is just the beginning.

Here are 3 other reasons why undercharging hurts your coaching business.

  1. A new client doesn’t add much to your bottom line.

    If you’re going after cheap clients with a low cost offer, you’ll likely see a big client turnover as they aren’t very committed.

    You’re constantly having to hunt for new clients but if your margins are low, one client doesn’t make much difference to your business.

    Versus, high ticket clients which could mean an extra few thousand to your business.
  2. Naturally, if one client doesn’t make a huge difference to your business, you need far more clients to make 6 figures.

    Rather than 20 $5K clients to make $100K, you’ll need 200, $500 clients.

    Remember, Business is a game of margins not volume.
  3. The less they pay, the less committed they are, as I mentioned above, but they also value you and your expertise less.

    Versus, high ticket clients who are committed and truly value your time, expertise, and what you have to offer.

    They know real results take time, and they’re not afraid to put in the work to get what they want.

For 2 more reasons why undercharging hurts your business, click here >>

How To Calculate What Your Time Is Worth

No matter how much you want to make per year, your time has a specific value.

If you don’t know what that number is, you’ll likely invest your valuable time into tasks that won’t take you closer to your goals.

Put another way, if you invest your time into a task so you can save $50 an hour, but your time must be worth $200 an hour…

Then you haven’t saved $50. You’ve lost $150, because you could have earned $200 and outsourced the task for $50.

So, if you want to calculate how much your time must be worth in order to hit your income goals…

Click here for a very powerful video on the value of time and charging what you’re worth >>

In the above video, you’ll also discover WHY you may not be charging what you’re worth and more.

How To Know Your Worth and Ask For It

As you saw in the last video, your goal should be to ask for as much as the market is willing to pay.

If your clients are getting value and a good return on investment, then they’ll have no problem paying you what you’re worth.

Price is only a problem in the absence of value.

That’s how I’ve been able to go from charging $5K an hour, to $10K, and now to $25K per hour.

Because they’re not paying for my time, they’re paying for the value I bring to the hour.

Here’s a short clip from High Ticket Mastery™  where I talk about charging what you’re worth and the two common reactions people have when you tell them your price >>

In Closing…

Stay away from free sessions…

Don’t undercharge…

Know what your time must be worth…

And always charge as high as the market is willing to pay

Until next time… go high ticket,

Dan Lok

P.S. – If you want to charge what you’re worth, then you won’t want to miss the S.M.A.R.T. Challenge™…

Where over 3 mindblowing days, you’ll get the exact blueprint I’ve used to sell over $100 million in coaching and consulting in just a few short years.

You’ll also surround yourself with hundreds of high level coaches, consultants, and experts, as you get my favorite strategies for SCALING, SYSTEMIZING, and SUSTAINING your business in any economic climate.

Everytime we run the challenge we step it up a notch, and if the last challenge is anything to go by, then this one will be a force to be reckoned with.

So, click here for the full scoop and secure your seat while you still can >>

Engaging Students with Kajabi Assessments and Quizzes

Hello, fellow course creator!

Today, I’ll walk you through a step-by-step process to leverage Kajabi’s assessment and quiz features, creating an interactive and enriching learning experience for your students. 

Engaging quizzes and assessments can boost student participation, improve knowledge retention, and ultimately lead to a more successful course.

Let’s get started!

Step 1: Plan Your Quiz Questions

Begin by carefully planning your quiz questions. Consider the key concepts and learning objectives you want to assess.

Organize the questions into relevant sections to ensure a logical flow throughout the quiz.

Step 2: Choose Question Types

Kajabi offers a variety of question types, such as multiple-choice, true/false, and open-ended.

Select question types that align with your course content and learning goals. 

Mixing different question formats keeps the quizzes dynamic and interesting.

Kajabi provides four distinct question types, each with its own set of advantages and considerations:

Multiple Choice:


  • Efficiency: Crafting multiple choice questions is efficient and time-saving, ideal for evaluating a wide range of content.
  • Objective Scoring: Scoring is straightforward as there’s a single correct answer, reducing grading subjectivity.
  • Immediate Feedback: Students receive instant feedback on their performance.


  • Limited Critical Thinking: Multiple choice questions may not encourage deep critical thinking or reflection.
  • Guessing: Students can sometimes guess the correct answer, potentially inflating scores.



  • Diverse Answers: Checkboxes allow for multiple correct options, accommodating nuanced responses.
  • Effective for Concepts: Ideal for assessing understanding of concepts with multiple facets.
  • Flexible Scoring: Instructors can assign partial credit for partially correct answers.


  • Complexity: Crafting effective checkboxes questions can be more time-consuming.
  • Ambiguity: It may be challenging to determine the extent of partial credit for complex questions.

Short Answer:


  • Open-Ended Reflection: Short answer questions encourage students to provide detailed, open-ended responses, promoting critical thinking.
  • Versatility: Suitable for various subjects, from essays to mathematical problem-solving.


  • Subjectivity: Grading short answers can be subjective and time-intensive, as it involves assessing the depth and quality of responses.
  • Varied Lengths: Responses can vary in length, making grading consistency a challenge.

File Upload:


  • Multimedia Integration: File uploads enable students to submit diverse forms of work, such as essays, images, or multimedia projects.
  • Authentic Assessment: Ideal for evaluating real-world skills like graphic design, coding, or video production.


  • File Size Limitations: Uploading large files can pose technical challenges.
  • Storage and Accessibility: Storing and accessing numerous files may require additional resources and organization.

Ultimately, the choice of question type depends on the specific learning objectives, subject matter, and desired level of assessment detail within your course.

Step 3: Access Kajabi’s User-Friendly Interface

Log in to your Kajabi account and navigate to the desired course.

Click on the “Assessments” or “Quizzes” tab to access Kajabi’s user-friendly interface for creating assessments.

Step 4: Create the Quiz

Build your quiz by adding the questions and answer choices. You can provide explanations or additional information to provide context or reinforce learning points. 

Ensure that the questions are clear and concise, avoiding any potential confusion.

Step 5: Set Grading Options

Decide on the grading system for your quiz. You may choose to assign points to each question, offer partial credit for partially correct answers, or use a simple pass/fail system. 

Adjust the grading options to align with your course objectives.

Automatically Graded:


Not Automatically Graded:


Step 6: Configure Timing and Completion

If applicable, set a time limit for completing the quiz.

Consider the complexity of the questions and the time required for thoughtful responses. 

Additionally, decide whether students can retake the quiz or if they have one attempt only.

Step 7: Add Gamification Elements

Enhance the learning experience with gamification elements. Incorporate point systems, badges, or progress bars to reward students for their achievements. 

Gamification fosters a sense of accomplishment and encourages students to excel.

  • Unlock Achievements with Badges and Points: Develop a rewarding system where students earn badges and points as they progress through the course. Craft quizzes, assignments, or interactive activities within Kajabi, and utilize its Community product or compatible themes to seamlessly assign points and badges based on key milestones and student actions. These actions can trigger automated responses, enhancing the learning experience.
  • Compete and Climb the Leaderboards: Motivate your students by setting up leaderboards that showcase their rankings compared to peers. Kajabi’s Community product can automatically update these leaderboards as students make progress, adding a competitive edge to your courses.
  • Interactive Learning Elements: Elevate engagement by integrating interactive elements like videos, quizzes, and games. While Kajabi currently doesn’t support interactive videos, you can embed them from external applications. Check out our comprehensive guide on embedding interactive assets into your Kajabi courses for step-by-step instructions.
  • Track Progress Effectively: Kajabi offers standard progress tracking, allowing students to monitor their course journey. Ensure your students are well-informed about how to access and interpret their progress details.
  • Challenge Your Students: Foster active learning through challenges that unlock new content or levels. Design quizzes, assignments, or interactive tasks that students must complete to access further course material. Kajabi’s Community product is a valuable asset for creating and managing these challenges.
  • Reward Excellence: Recognize student achievements with rewards such as badges, points, or certificates. Implement a system that automatically grants rewards upon course completion. While Kajabi can trigger basic certificates through Zapier, our preferred method involves Jotform integration. Embed Jotform forms into your courses to personalize certificates, issue them securely, and ensure one-time use, guarding against unauthorized duplication.
  • Encourage Peer Interaction: Facilitate peer-to-peer interactions within your course by incorporating forums, chat rooms, or interactive elements. This not only enhances the learning experience but also encourages collaboration among students.

Step 8: Provide Instant Feedback

Enable the option for instant feedback after completing the quiz.

Students will appreciate receiving immediate insights into their performance. 

Utilize feedback as an opportunity to encourage improvement and celebrate correct answers.

Kajabi testimonial

Step 9: Review and Revise

Before publishing the quiz, review it thoroughly to ensure accuracy and relevance.

Make any necessary revisions to fine-tune the questions and overall quiz experience.

How to view Assessment results:

Step 10: Monitor Performance

Once your quiz is live, keep a close eye on student performance and engagement.

Utilize Kajabi’s analytics to track quiz results and identify areas where students may need additional support.

By following these ten steps, you’ll be well-equipped to harness the power of Kajabi’s assessment and quiz features, providing your students with an interactive, rewarding, and impactful learning journey.

And don’t forget to take advantage of these fantastic offers:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here:

►► Watch the FREE masterclass on how to get paid for what you know:

To your unstoppable success,

Dan Lok

The Power of Kajabi Pipelines: Unleashing the Potential of Sales Funnels

Today, we’re on an exciting journey to explore the true prowess of Kajabi Pipelines and how they can revolutionize your sales strategy. If you’re eager to elevate your course business, you’re in for a treat.

In this comprehensive guide, we’ll take an in-depth look at Kajabi’s powerful pipeline feature and learn how to leverage its versatility in creating highly effective sales funnels for all kinds of offers.

Whether you’re promoting an engaging course, a digital product, or an exclusive membership program, the strategic use of pipelines will be your secret weapon in transforming your sales approach.

Understanding the Magic of Kajabi Pipelines

At its core, a pipeline in Kajabi is a series of interconnected steps that guide your potential customers from awareness to purchase. 

Each step is carefully designed to move prospects through the sales process smoothly. With Kajabi’s easy-to-use visual builder, creating these automated pipelines becomes a breeze.

Crafting the Perfect Offer

A successful sales funnel begins with a compelling offer. During this phase, we’ll discuss how to create irresistible offers that your audience won’t be able to resist. 

Drawing from my favorite pricing methods, we’ll determine the optimal price point, package, and positioning for your offers.

Curious to know if your offer is irresistible? 

Here are 7 traits:

Upsells, Downsells, and Cross-Sells: Maximizing Conversions

One of the beauties of Kajabi Pipelines is the ability to incorporate upsells, downsells, and cross-sells into your sales process. By strategically offering complementary products or services, you’ll not only increase the average transaction value but also enhance the overall customer experience.

Step-by-Step Pipeline Setup

Let’s walk through the step-by-step process of setting up your Kajabi Pipeline. From crafting engaging landing pages to crafting compelling sales copy, every element of your pipeline plays a critical role in driving conversions. We’ll optimize each step for maximum impact.

Data-Driven Improvements

Once your pipeline is up and running, the journey doesn’t end there. I’ll share insights on monitoring pipeline performance, analyzing conversion rates, and identifying potential bottlenecks. Armed with this data, you can make data-driven decisions to optimize your sales funnels further.

Embrace Automation and Scale Your Business

One of the greatest benefits of using Kajabi Pipelines is automation. By automating the sales process, you free up valuable time and resources, allowing you to focus on what matters most: creating exceptional course content and serving your students.


In conclusion, Kajabi Pipelines can be a game-changer for your course business. When utilized effectively, they streamline your marketing efforts, nurture leads, and boost your revenue. 

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here:

►► Watch the FREE masterclass on how to get paid for what you know:

Take advantage of the power of Kajabi Pipelines and elevate your course business to new heights of success!

Dan Lok

Launching Your Kajabi Course – My Proven Steps for a Successful and Profitable Launch

Welcome to an exciting chapter of our Kajabi journey, where we’ll unveil the thrilling process of launching your online course to the world.

Get ready to discover my proven steps for a successful and profitable launch!

Step 1: Setting Clear Objectives and Goals 

Before anything else, define your launch objectives and goals. What do you aim to achieve with this launch? 

Increased enrollments, revenue targets, or building your email list? 

Having clear goals in mind will guide your strategy and keep you focused throughout the process.

Step 2: Building Buzz with Pre-Launch Marketing 

Create a sense of anticipation and excitement around your course by implementing pre-launch marketing strategies. 

Utilize social media, email marketing, and content marketing to tease your audience with sneak peeks and valuable insights about your course’s content and benefits.

Step 3: Building a High-Converting Sales Page 

Your sales page is your virtual storefront, so make it compelling and persuasive. Craft compelling copy, highlight the benefits of your course, and include testimonials or success stories to build trust with potential students. 

Don’t forget to incorporate your irresistible call-to-action buttons!

Step 4: Preparing Course Materials and Content 

Ensure that all your course materials and content are ready for delivery before the launch. This includes videos, PDFs, quizzes, and any bonus materials you’ve promised. 

Take the time to test your content to ensure a seamless learning experience for your students.

Step 5: Creating Promotional Content 

Diversify your promotional content to reach a wider audience. Consider creating blog posts, podcasts, videos, or hosting webinars related to your course topic. 

Share valuable insights and establish yourself as an authority in your niche to attract potential students.

Step 6: Hosting Live Launch Events 

Live launch events, such as webinars or Q&A sessions, can be powerful tools for engaging your audience and driving conversions. 

These events allow you to address questions, showcase the value of your course, and create a sense of urgency to encourage immediate enrollments.

Step 7: Implementing a Countdown Timer 

Harness the power of urgency by implementing a countdown timer on your sales page. This will create a fear of missing out and prompt potential students to take action before the launch period ends.

Step 8: Collaborating with Affiliates 

Leverage the Kajabi affiliate program or collaborate with influencers in your niche to extend your reach and attract a broader audience. Affiliates can help drive traffic and generate additional enrollments, increasing the overall success of your launch.


Congratulations! You’re now equipped with my proven steps and checklist for a successful and profitable Kajabi course launch. 

Remember to set clear objectives, create pre-launch buzz, and prepare your course materials meticulously. Engage your audience with live launch events, promotional content, and affiliate partnerships to maximize your impact.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here:

►► Watch the FREE masterclass on how to get paid for what you know:

To your unstoppable success,

Dan Lok