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Customer Success

What is High Ticket Sales? A Practical Guide to Boost Your Income

by

Most entrepreneurs never break past six or seven figures—not because they lack hustle, but because they’re chasing the wrong game. They grind for volume sales, haggle with low ticket customers, and spend their days trying to convince people who think $99 is too expensive.

That game doesn’t scale.

If that’s where you are right now, here’s the truth: You don’t build a million-dollar business by making a million small sales. You build it by making fewer transactions—but at a higher price point.

That’s the essence of high ticket sales.

Table of Contents

What is High Ticket Sales? Understanding What It Actually Means

High ticket sales refer to selling premium products or services that typically range from $3,000 to $100,000 or more. A high ticket item is a product or service with a high price point that requires a specific pricing strategy, such as value-based pricing or psychological tactics, to effectively position and sell it. These are not impulse buys—they’re significant investments made by serious clients looking for serious results.

This isn’t just about raising your prices.

It’s about repositioning your entire offer:

  • From features to transformations
  • From transactions to relationships
  • From quantity to quality

Close-up of a matte black card labeled $25,000 Paid in Full, symbolizing premium pricing and high ticket sales in a luxury business setting.

The high ticket model isn’t for everyone—but it is for the entrepreneur who’s ready to play bigger. High ticket sales focus on attracting fewer customers and require fewer transactions to achieve substantial revenue. If you’re tired of chasing scraps and want to start closing real deals with real clients… this guide will show you how high ticket sales work—and how to master them.

We’ll also share high ticket sales examples from different industries to illustrate these strategies in action.

High Ticket vs. Low Ticket Sales: Why the Gap Feels So Big

If you’re selling a $47 course or a $97 coaching session… you need to close hundreds—sometimes thousands—of sales every month just to hit your income goals. Low ticket businesses depend on volume sales, focusing on attracting a large number of price-sensitive buyers to reach their revenue targets.

That’s the grind of low ticket sales:

  • Constantly launching
  • Running discounts
  • Chasing low ticket customers who are more likely to ask, “Do you offer refunds?” than “How can we scale this together?”

The math doesn’t lie. Let’s say your monthly income target is $30,000:

  • Sell a $97 product → you need 309 buyers
  • Sell a $10,000 high ticket offer → you need just 3

That’s the difference between burnout and leverage.

Understanding High Ticket Products

High ticket products aren’t just expensive.
They’re engineered for one thing: to deliver superior results to premium clients.

In this game, you’re not selling information.
You’re selling certainty, speed, exclusivity—and transformation.

If your offer feels like an “off-the-shelf” solution, don’t expect high ticket buyers to take you seriously.
These clients don’t want features—they want outcomes.
They don’t want options—they want the best.

What Makes a Product Truly High Ticket?

It’s not the price tag. It’s the positioning.

A true high ticket product:

  • Solves a painful, urgent problem
  • Offers exceptional quality and personalized service
  • Is backed by proof, authority, and a rock-solid value proposition

Whether you’re selling online courses, enterprise software, or private consulting—your job is to create a solution that commands attention and closes deals based on value, not price.

Why This Matters for Your Sales Team

If you or your sales team can’t clearly articulate why your offer is worth $10K, $25K, or $100K…
don’t be surprised when clients hesitate.

High ticket clients want to know three things:

  1. Can you solve my specific problem?
  2. Can I trust you?
  3. Is this worth the investment?

When you position your product with confidence, back it with track record, and lead with a sharp sales strategy, you stop attracting tire-kickers…
…and start closing top high ticket sales with clients who value what you do.

Bottom Line?

If you want to sell high ticket, you better think high ticket.

Because the more powerfully you understand your offer,
the easier it becomes to attract premium clients, close deals fast, and drive substantial revenue—without ever lowering your price.

What Makes High Ticket Sales Work So Well?

High ticket clients think differently. They don’t shop based on price—they invest based on outcomes, expertise, and speed.

They’re not buying a coaching program. They’re buying clarity, results, and a shortcut to the goal.
They don’t want cheap—they want the best.

That’s why high ticket products allow for higher profit margins. You’re not just trading time for money. You’re positioning yourself as a premium solution in a sea of generic offers.

Side-by-side graphic comparing low ticket and high ticket sales models; low ticket emphasizes volume and low margins, while high ticket highlights fewer clients, big ticket sales, and high margins, with the caption 'More money, fewer headaches.'

The Takeaway?

If you’re constantly launching, relaunching, and still feeling broke… it’s time to rethink your offer.

Low ticket sales rely on quantity. High ticket sales create leverage.
If you want to scale fast, attract serious buyers, and escape the feast-or-famine cycle…
High ticket is the smarter play.

Why High Ticket Sales Work—Even in a Crowded Market

Let’s be clear: High ticket sales work not because of luck or hype—but because they’re built on a smarter business model.

When you charge premium pricing for a premium outcome, a few important things happen:

  1. You attract better clients.People who pay $10,000+ show up differently than those who spend $99. They’re decisive, committed, and focused on ROI.
  2. You simplify your operations.You can scale without hiring a massive team, launching new offers every quarter, or managing hundreds of customer service tickets.
  3. You create space to deliver exceptional quality.Instead of burning out trying to serve hundreds, you go deeper with a handful of high ticket clients—and get them better results.
  4. You can deliver a premium offering with superior quality.High ticket sales allow you to provide a premium offering that emphasizes superior quality, attracting discerning clients who value exclusivity and an enhanced customer experience.

A well-dressed businessman turning away from a large '90% OFF' discount sign while walking toward a luxurious office, symbolizing high ticket clients who prioritize value over low prices.

Why Fewer Sales Can Mean More Revenue

Here’s the counterintuitive truth:
Fewer sales = higher income, if those sales are structured correctly.

Most entrepreneurs chase revenue through volume. But volume brings complexity.
High ticket sales flip the formula by delivering higher profit margins with less noise.

Two-step bar chart comparing low ticket and high ticket sales: the low ticket section shows more clients with low profit, while the high ticket section highlights fewer clients with big profit and an upward arrow toward higher revenue.

When you move from low ticket offers to big ticket sales, you stop selling your time—and start selling transformation, status, and certainty.

High Ticket Meets High Expectations

It’s not just about charging more—it’s about delivering more.

High ticket buyers have higher expectations, but that’s what sets elite brands apart. When your offer is backed by:

  • A clear value proposition
  • A premium brand experience
  • And world-class customer satisfaction

…you don’t need to “sell” people. You simply show them what’s possible.

And they say, “I’m in.”

The Psychology of the High Ticket Buyer

If you want to master high ticket sales, you need to understand who you’re selling to.

High ticket buyers are not casual shoppers. They’re not impulse buyers. They’re strategic decision-makers who think in terms of outcomes, leverage, and speed.

They’re investing in:

  • Status: Being associated with elite solutions.
  • Certainty: Trusting the result will justify the price.
  • Time-saving: Buying access, shortcuts, or fast-tracked results.

They expect premium quality—but more than that, they expect clarity.
What am I getting? How will it transform me or my business? Why are you the right person?

High Ticket = High Expectations

The bigger the investment, the greater the expectation.
These clients will:

  • Evaluate your brand experience
  • Judge your authority within seconds
  • Research your track record before buying

And that’s a good thing—because once they commit, they’re all in.

Side-by-side building block graphic comparing low ticket buyers and high ticket buyers; the left side lists cautious, hesitant, and refund-prone traits, while the right side highlights committed, focused, and transformation-driven characteristics.

Bottom line?
High ticket customers don’t need to be convinced—
they need to be clear on the value.

Building a High Ticket Offer That Sells Itself

You can’t sell a $10,000 offer with $100 thinking.
High ticket offers demand a different mindset—and a different structure.

Here’s the truth:
Nobody buys a “package.” They buy a promise.

Your job is to create a premium product that delivers a clear, powerful transformation—and to position it like an outcome, not a to-do list.

What Makes a High Ticket Offer Irresistible?

Forget features. Forget modules. Forget “12 coaching calls + worksheets.”

Instead, craft an offer around these elements:

  • The Outcome: What’s the result your client will walk away with?
  • The Value Proposition: Why is this the fastest, most effective path to that outcome?
  • The Delivery System: Can you deliver with speed, simplicity, and exceptional quality?
  • The Experience: What level of service justifies the premium pricing?

Even online courses can be high ticket if they solve a painful problem, serve a niche market, and deliver deep results.

Pricing Strategy for High Ticket Sales: Stop Undervaluing Your Offer

Most entrepreneurs don’t charge enough—because they’re afraid.
Afraid they’ll lose the sale. Afraid they’re not “worth” the number. Afraid of rejection.

But here’s the truth:

Your price isn’t a guess. It’s a positioning tool.

In high ticket sales, your pricing strategy signals value, confidence, and transformation. It tells your high ticket buyers: “This isn’t cheap—and neither are the results.”

Use Value-Based Pricing—Not Cost-Based Thinking

You don’t price a premium offer based on what it costs you.
You price it based on what it’s worth to the client. To learn more about effective pricing strategies, explore these expert tips.

That’s value based pricing in action:

  • Focus on outcomes, not inputs
  • Anchor your offer to the transformation
  • Align with what your potential clients are willing to invest to solve a painful problem fast

This justifies a high price point and attracts premium clients who value speed, certainty, and exceptional quality.

Advanced Pricing Models That Elevate Perceived Value

Want to increase perceived value and maximize revenue?
Consider these high ticket pricing strategies:

  • Tiered Pricing: Let qualified buyers choose the level of access
  • Bundled Offers: Stack services to amplify the transformation
  • Premium Subscriptions: Deliver ongoing personalized service with predictable revenue

Each model positions you as the only logical choice for clients who want the best.

Final Word: Price Like a Leader

If you want to close more high ticket sales, stop justifying your price—and start owning it.
Because when you price with clarity, confidence, and a powerful value proposition, your best buyers won’t ask, “Why so much?”
They’ll say, “That makes sense. Let’s do it.”

Bonus Tactics That Increase Perceived Value

Want to increase price without increasing fulfillment?

  • Add exclusive access: Private community, 1-on-1 support, or behind-the-scenes insights
  • Use cross selling strategically: Offer complementary upgrades that deepen the transformation
  • Build scarcity: Not everyone gets to work with you. That’s not a flaw—it’s a feature.

These strategies not only increase perceived value but also help build loyal customers who return and refer others.

Close-up of a luxury rose gold wristwatch with a brown leather strap, set against a dark leather surface, symbolizing premium value and the high-end experience associated with high ticket offers.

Your high ticket offer doesn’t need to be complicated. It needs to be clear, outcome-focused, and backed by certainty.

If your offer solves the right problem for the right person at the right price— it becomes the only logical choice.

Positioning Yourself as the Only Logical Choice

High ticket clients don’t want options. They want certainty.

They’re not looking for “another coach” or “one of many consultants.” They’re looking for the best person to solve a specific problem—fast, confidently, and without excuses.

In a high ticket sales strategy, the goal isn’t just to sell. The goal is to make your offer feel inevitable. A strong online presence reinforces your authority and makes your offer the obvious choice for clients seeking expertise.

Build Brand Credibility Through Proof, Exclusivity, and Presence

Here’s what makes high ticket positioning powerful:

  • Track Record: Your results speak louder than your pitch.
  • Proof: Show testimonials, case studies, and quantifiable wins. Sharing these helps prospective customers overcome hesitations and trust your offer.
  • Exclusivity: Not everyone gets access—and that’s intentional.
  • Personalized Service: Every detail signals that this is not a cookie-cutter solution.
  • Consistency: From your website to your follow-up emails, every touchpoint must reinforce your value.

Photograph of a professional office wall decorated with framed award plaques and achievement titles, symbolizing client success and credibility in high ticket sales.

The Invisible Advantage: Authority Positioning

You’re not just selling a solution. You’re selling your expertise.
And the fastest way to gain authority is to act like you already have it.

When you position yourself as the expert—the one with the plan, the proof, and the posture—
high ticket clients follow your lead.

And when you do it right, they don’t ask “Why should I choose you?”
They ask, “How do I qualify?”

Photograph of a velvet rope entrance at an upscale event, with a group of people waiting outside while a gatekeeper selectively allows one person to enter, symbolizing exclusivity and the premium nature of high ticket offers.

Creating a High Ticket Sales Funnel That Converts

You can have the perfect offer and the perfect message— but without a high ticket sales funnel, you’re leaving money on the table.

A high ticket sales funnel is essential for effective customer acquisition, especially in digital marketing for small businesses, as it helps attract new customers and drive business growth.

Why?

Because high ticket sales aren’t made on the first click. They’re made through a multi-step, trust-driven process that turns cold strangers into committed buyers.

The 3 Core Stages of a High Ticket Funnel

To acquire high ticket clients consistently, your sales funnel must:

  1. Attract the Right Target AudienceUse content, ads, or partnerships to speak directly to decision-makers—people with a painful problem and money to solve it. The goal is to attract and engage high ticket prospects who are ready for a premium solution.
  2. Engage & Qualify with Sales Engagement ToolsThis is where most drop the ball. Use applications, DMs, quizzes, or live events to filter potential clients and pre-frame them before the sales call.
  3. Convert with ConfidenceThe final step is your high ticket sales call—where you present the offer, frame the investment, and close.

Infographic of a high ticket sales funnel with three labeled stages: Attract at the top, Qualify in the middle, and Close at the bottom, illustrating a streamlined and strategic sales process.

The Funnel Isn’t About Selling—It’s About Filtering

The best funnels don’t chase clients.
They filter out low-quality leads and elevate the serious ones.

Think of it as a client acquisition system that does the heavy lifting before you even get on a call.

When done right, you’ll step into every conversation with the right person, at the right time, with the right problem—ready to say yes.

Mock-up of a professional high ticket client application form with fields for name, business revenue, main challenge, and investment readiness, representing the selective nature of premium sales processes.

Mastering the High Ticket Sales Call

You’ve got the right offer. You’ve filtered the right client. Now comes the moment most entrepreneurs dread:

The high ticket sales call.

This call is the culmination of a longer, more complex sales cycle that requires building trust and understanding with the buyer.

And yet—this is where the best closers shine. They don’t “wing it.” They follow a proven framework to diagnose, lead, and close with absolute certainty.

The 5-Part High Ticket Sales Call Framework

This framework is designed specifically for closing high ticket sales by focusing on relationship-building and consultative selling.

  1. Pre-frame the CallSet the tone: “This isn’t a Q&A session. You’re the expert. They’re here to see if they qualify.”
  2. Diagnose the PainAsk strategic questions to uncover what’s really holding them back—emotionally, financially, and operationally.
  3. Create DesireShow them the future. Paint a picture of what life or business looks like with the problem solved.
  4. Present the Offer with CertaintyNo backpedaling. No price hesitation. Deliver your sales pitch with clarity, simplicity, and strength.
  5. Close Without PressureThe right client won’t need pushing. They’ll feel the truth in your offer and say, “This is exactly what I need.”

Infographic showing a five-step high ticket sales call framework with vertical icons and labels: Pre-frame, Diagnose, Create Desire, Present Offer, and Close, representing a structured approach to confident selling.

Becoming a High Ticket Sales Closer

If you’re serious about closing high ticket deals, you need to evolve from a coach or consultant into a trusted advisor.

That means:

  • Listening deeply
  • Challenging assumptions
  • Leading with authority
  • Staying composed when objections surface

When selling high ticket sales, a consultative approach is essential—addressing client needs and positioning your offer as the ideal solution to justify the higher price point.

Because closing high value deals isn’t about pressure—it’s about leadership.

Photograph of a confident professional in a virtual Zoom meeting, speaking with calm authority from a high-end home office, representing leadership and control during a high ticket sales conversation.

Mastering high ticket sales isn’t about being slick. It’s about being clear, calm, and committed—so the client can feel safe saying yes.

Cross Selling and Upselling in High Ticket Sales

Want to boost your revenue without chasing more leads?
Master cross selling and upselling.

But let’s be clear—this isn’t about stacking random add-ons or pushing extra features.

It’s about deepening the transformation.

When you truly understand your high ticket clients—their pain points, blind spots, and long-term goals—you’ll naturally uncover opportunities to deliver even more value. That’s where cross selling and upselling become part of a powerful high ticket sales strategy.

  • Cross selling is about offering complementary solutions that accelerate or reinforce results
  • Upselling is about upgrading clients into a more premium version of your offer with a bigger outcome

And when done right, it’s not a hard sell—it’s a natural next step.

For a high ticket sales closer or sales team, this is about showing up with certainty, not desperation. It’s about being the trusted advisor who sees what the client needs next—often before they do.

Deliver more value. Increase customer satisfaction.
And drive more high ticket sales—without more effort.

Because the goal isn’t to sell more stuff.
The goal is to help your premium clients go further, faster—and stay in your ecosystem longer.

Sales Automation for High Ticket Offers

When you’re closing high ticket deals, every minute matters.

That’s why the top closers don’t waste time chasing leads, writing endless follow-up emails, or playing calendar ping-pong.
They use sales automation—strategically.

Automation isn’t about removing the human touch.
It’s about removing the busywork—so you can focus on what actually drives revenue:
high-impact conversations with high ticket buyers.

Here’s what smart automation looks like:

  • Lead generation that attracts the right prospects while you sleep
  • Appointment scheduling that eliminates the back-and-forth
  • Email sequences that nurture leads and pre-frame the sale
  • Sales engagement tools that keep potential clients moving through your funnel

But remember—high ticket sales are not just a transaction.
They’re built on trust, precision, and personalization.

Use automation to support your sales process—not replace it.
Because no CRM or chatbot will ever close a $25,000 deal like a skilled, human high ticket sales closer can.

Want more high ticket sales? Spend less time chasing… and more time closing.

Common Mistakes to Avoid in High Ticket Sales

Selling high ticket products isn’t about talking more. It’s about removing friction—and most entrepreneurs do the opposite.

A successful ticket sale depends on identifying ideal buyers and understanding their decision-making process.

Here are the top mistakes that sabotage big deals:

Selling Features Instead of Outcomes

Nobody pays $10K for “8 coaching calls.”
They pay $10K to fix a painful problem or reach a powerful outcome.

Fix: Always lead with the result, not the format.

Underestimating Customer Expectations

A potential high ticket client will judge everything: your onboarding process, your tone, your presence.

Fix: From your first email to your final call, every interaction must reflect premium quality.

Pitching Instead of Qualifying

You’re not trying to convince anyone.
If you’re explaining or justifying, you’re chasing the wrong lead.

Fix: Filter harder. Frame the call. Control the tone.

Infographic highlighting four common high ticket sales mistakes with red flag and X-mark icons, including selling features instead of outcomes, underestimating client expectations, and pitching instead of qualifying.

Final thought:
If you’re selling high ticket items, stop thinking like a seller—and start thinking like a selector.
You’re not for everyone—and that’s the point.

Measuring Success in High Ticket Sales

You can’t scale what you don’t track. And if you’re serious about mastering high ticket sales, you need more than just closed deals—you need clear sales targets and performance metrics. Tracking each high ticket sale helps you understand what defines a high-value transaction in your industry.

Here’s what the best sales teams measure:

1. Revenue Per Client

Forget vanity metrics. Track how much value you’re extracting per client. This is where high ticket offers shine—substantial revenue with fewer clients.

2. Sales Conversion Rate

How many qualified leads turn into clients? If you’re under 20%, it’s time to tighten your sales process.

3. Customer Satisfaction

Don’t just focus on the sale—focus on what happens after.
High ticket clients expect results. Follow up, get feedback, and improve your delivery based on real outcomes.

Bonus Tip: Review Your Funnel Weekly

Whether you have a full sales team or you’re closing deals yourself, regular funnel reviews help you catch leaks before they become costly.

Track:

  • Drop-off points in your funnel
  • Sales call objections
  • Client retention & referrals

Digital mock-up of a KPI dashboard displaying key sales metrics including Revenue, Conversion Rate, and Customer Satisfaction Score, illustrating data-driven decision making in high ticket sales.

Measuring success isn’t optional.
It’s how you evolve from high ticket hopeful… to high ticket pro.

Continuous Improvement: How the Top 1% Stay Ahead in High Ticket Sales

In high ticket sales, good is never good enough.

The top closers, consultants, and sales teams don’t just execute a sales strategy—they refine it relentlessly. They review every win, every loss, and every pattern in their ticket sales data to figure out what moves the needle—and what doesn’t.

If you’re serious about mastering high ticket sales, here’s the mindset shift:
Your process is never finished. Your edge is never permanent.

That means:

  • Tracking the full customer journey from first contact to close
  • Getting real feedback from high ticket buyers
  • Upgrading your sales process to match changing buyer behavior
  • Replacing assumptions with data and results

And most importantly—never losing sight of the end game: delivering a premium experience that exceeds customer expectations and drives elite customer satisfaction.

Want to dominate this space long term?
Make continuous improvement part of your brand DNA.

Because in the world of high ticket sales, the moment you stop evolving… someone hungrier replaces you.

The Future of High Ticket Sales

High ticket sales are evolving—and fast.

The old-school model of in-person pitch decks and boardroom negotiations is being replaced by remote high ticket sales, where deals are closed over Zoom calls, Slack threads, and personalized Loom videos. For example, enterprise software is a high ticket product that often requires a sophisticated, remote sales approach due to its scale and customization for large organizations.

Today’s buyers expect more than ever—and they expect it faster.

What’s Changing in the High Ticket Landscape?

  1. Digital-First Trust Building
    Buyers research you before they ever speak to you. Your online presence must reflect authority, results, and professionalism.
  2. Speed & Simplicity
    Complex, bloated sales processes are being replaced by streamlined journeys. Fewer steps. Faster results.
  3. Exceptional Customer Service Is Non-Negotiable
    The bar is high—and getting higher. Every touchpoint matters. If you want to stay competitive in high ticket direct sales, your service must feel personalized, responsive, and elite.

Photograph of a laptop on a desk displaying a confident woman on a video call, with a '$20,000 Paid' overlay, symbolizing remote high ticket sales and premium client engagement.

The sales teams and consultants who adapt to new buyer behavior—and exceed their expectations—will dominate the next decade of high ticket growth.

Because while tools may change, one thing never will:
People will always pay more for trust, transformation, and certainty.

Final Thoughts: Ready to Go High Ticket?

If you’re still chasing low-ticket buyers, launching every month, and grinding just to stay afloat—
you’re not running a business. You’re stuck in a loop.

High ticket sales are the way out.
They give you leverage, impact, and freedom—with fewer sales and better clients.

More revenue per deal
More aligned, premium clients
More time to actually deliver results
More high ticket sales—without chasing or begging

The question isn’t if high ticket works.
It’s when you’ll decide to commit to it.

Ready to Build an Offer That Attracts Premium Clients?

If you’re serious about scaling with fewer clients, bigger deals, and no more chasing—
join the S.M.A.R.T. Challenge.

This isn’t a generic sales training. It’s a proven, step-by-step system for:

  • Creating offers that convert at premium prices

  • Attracting high ticket clients consistently

  • Closing deals without pressure or discounting

Click here to join the S.M.A.R.T. Challenge now—and learn how top closers land premium clients with total confidence.

Get Your Client Results 10x Faster?

by

Throughout my coaching career, I’ve tried many things to help my clients get results…

And what I’ve realized through all the trial and error is this.

It doesn’t matter how good you are…

It doesn’t matter how much experience you have…

And it doesn’t even matter how eager you are or how much you care.

You’ll never help 100% of your clients get results.

So what stops clients from getting results?

Their mindset.

You may have heard Tony Robbins’ famous quote…

“Success is 80% mindset, 20% mechanics.”

And it’s very true.

So in this week’s newsletter, I’ll discuss 7 reasons why your clients may sabotage their own success, and the one solution to fix it all.

But before getting into the main part of the newsletter, let me give you a perfect example of why mindset is so important.

As you know, I teach High Ticket Closing.

The mechanics of high ticket closing include asking the right questions, playing with prospect resistance, asking for money, talking to strangers, and many other things.

But if the mentee is uncomfortable with any of the mechanics, or they have a negative association with sales,  then they’ll never succeed.

So, let’s dive into the…

7 Reasons Why Your Clients May Not Succeed

  1. They can’t do it

    This one is obvious, and it’s the reason why they’ve hired you.

    If they could do it, they would have already done it.
  2. They won’t do it

    Here they have the ability but they simply won’t do the work to achieve the success they desire.
  3. They don’t believe they can do it

    Here they have the ability, but for whatever reason, they don’t believe they can succeed.

    This often causes people not to even try to change their life and get better results.
  4. They don’t believe it will work

    No matter how many clients you have that have succeeded with your program…

    There will always be people who don’t believe it will work.

    What they’re really saying is similar to the 3rd reason.

    They don’t believe it will work for them.

    Sure, they can see other people succeeding.

    But they don’t think it will work for them, and this becomes a self-fulfilling prophecy.

    Meaning, if they don’t think it will work, it won’t work.
  5. They don’t stick with it long enough

    Success happens at different times for different people.

    Some reach their goals in a month or two, some may take years.

    So, what determines how fast someone will succeed?

    The truth is, there are many variables, which include but are not limited to…

    The hours they put in… how consistent they are… how fast they learn, and countless others.
  6. They play the victim.

    In my High Ticket Closer Certification™ (HTC), we have a rule.

    That rule is “No excuses, No opinions, and No victims.”

    Victims always look for someone else to blame.

    They b*tch, moan, and whine.

    And if you accidentally bring on clients like these, not only will they be a client from hell, but they’ll never succeed.
    They haven’t taken full responsibility for their life, and until they do, they’ll continue to stay stuck.
  7. Their environment

    I always say, “Your environment is more powerful than your willpower.”

    If your clients are constantly hanging out with negative friends and family, they’ll be influenced by them and this will cause internal friction in their mind.

    They may be swayed not to work on themselves, their business, and their goals.

    And if they don’t move house or distance themselves, this will adversely affect their future success.

How To Help Them Overcome The 7 Roadblocks To Success

So, with all these roadblocks and obstacles getting in their way, how do you give your clients the best chance of success?

The answer is of course, to include a mindset portion in your program.

Your mindset modules should be designed in such a way to remove old beliefs that could halt their success…

And replace them with more empowering beliefs and different ways of thinking that will help them succeed.

For example: In HTC™, I teach the psychology of high ticket sales… why sales is a noble profession and not something to be ashamed of… why people look down on salespeople… why they can’t afford to be afraid of speaking to strangers, and so much more.

If you haven’t already, brainstorm the different ways of thinking someone must have to succeed in your program, and all the different mental roadblocks someone may experience when working with you.

You may like to interview past or current clients, because they may tell you things you’ll likely never think of.

Remember, all you can do is to help the clients who want to help themselves.

And if they join your program, and don’t think they need mindset training, then those are the people who need it the most, and usually they’re the ones you can’t help.

In closing…

If you want to give your clients the best chance of success, don’t skip the mindset training.

When you include mindset, you should see your success rate increase, and if you only let in highly motivated people, this will also improve your client success rate.

Until next time… go high ticket,

Dan Lok

P.S. – We’ve spoken about your clients throughout the entire newsletter, but what about getting YOU faster and better results in your business?

If you want my complete business playbook that’s responsible for over $100 million in sales in my coaching/consulting business, then you’ll love the S.M.A.R.T. Challenge™.

The next challenge kicks off on July 26th and runs for 3 days.

After the three days, you’ll leave with a “done list” of tasks and the strategies to SCALE, SYSTEMIZE, and SUSTAIN your business through the toughest economic climates, and much more.

We only run the challenge a few times a year, so…

Click here for the full story and secure your spot >>

Engaging Students with Kajabi Assessments and Quizzes

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Hello, fellow course creator!

Today, I’ll walk you through a step-by-step process to leverage Kajabi’s assessment and quiz features, creating an interactive and enriching learning experience for your students. 

Engaging quizzes and assessments can boost student participation, improve knowledge retention, and ultimately lead to a more successful course.

Let’s get started!

Step 1: Plan Your Quiz Questions

Begin by carefully planning your quiz questions. Consider the key concepts and learning objectives you want to assess.

Organize the questions into relevant sections to ensure a logical flow throughout the quiz.

Step 2: Choose Question Types

Kajabi offers a variety of question types, such as multiple-choice, true/false, and open-ended.

Select question types that align with your course content and learning goals. 

Mixing different question formats keeps the quizzes dynamic and interesting.

Kajabi provides four distinct question types, each with its own set of advantages and considerations:

Multiple Choice:

Pros:

  • Efficiency: Crafting multiple choice questions is efficient and time-saving, ideal for evaluating a wide range of content.
  • Objective Scoring: Scoring is straightforward as there’s a single correct answer, reducing grading subjectivity.
  • Immediate Feedback: Students receive instant feedback on their performance.

Cons:

  • Limited Critical Thinking: Multiple choice questions may not encourage deep critical thinking or reflection.
  • Guessing: Students can sometimes guess the correct answer, potentially inflating scores.

Checkboxes:

Pros:

  • Diverse Answers: Checkboxes allow for multiple correct options, accommodating nuanced responses.
  • Effective for Concepts: Ideal for assessing understanding of concepts with multiple facets.
  • Flexible Scoring: Instructors can assign partial credit for partially correct answers.

Cons:

  • Complexity: Crafting effective checkboxes questions can be more time-consuming.
  • Ambiguity: It may be challenging to determine the extent of partial credit for complex questions.

Short Answer:

Pros:

  • Open-Ended Reflection: Short answer questions encourage students to provide detailed, open-ended responses, promoting critical thinking.
  • Versatility: Suitable for various subjects, from essays to mathematical problem-solving.

Cons:

  • Subjectivity: Grading short answers can be subjective and time-intensive, as it involves assessing the depth and quality of responses.
  • Varied Lengths: Responses can vary in length, making grading consistency a challenge.

File Upload:

Pros:

  • Multimedia Integration: File uploads enable students to submit diverse forms of work, such as essays, images, or multimedia projects.
  • Authentic Assessment: Ideal for evaluating real-world skills like graphic design, coding, or video production.

Cons:

  • File Size Limitations: Uploading large files can pose technical challenges.
  • Storage and Accessibility: Storing and accessing numerous files may require additional resources and organization.

Ultimately, the choice of question type depends on the specific learning objectives, subject matter, and desired level of assessment detail within your course.

Step 3: Access Kajabi’s User-Friendly Interface

Log in to your Kajabi account and navigate to the desired course.

Click on the “Assessments” or “Quizzes” tab to access Kajabi’s user-friendly interface for creating assessments.

Step 4: Create the Quiz

Build your quiz by adding the questions and answer choices. You can provide explanations or additional information to provide context or reinforce learning points. 

Ensure that the questions are clear and concise, avoiding any potential confusion.

Step 5: Set Grading Options

Decide on the grading system for your quiz. You may choose to assign points to each question, offer partial credit for partially correct answers, or use a simple pass/fail system. 

Adjust the grading options to align with your course objectives.

Automatically Graded:

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Not Automatically Graded:

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Step 6: Configure Timing and Completion

If applicable, set a time limit for completing the quiz.

Consider the complexity of the questions and the time required for thoughtful responses. 

Additionally, decide whether students can retake the quiz or if they have one attempt only.

Step 7: Add Gamification Elements

Enhance the learning experience with gamification elements. Incorporate point systems, badges, or progress bars to reward students for their achievements. 

Gamification fosters a sense of accomplishment and encourages students to excel.

  • Unlock Achievements with Badges and Points: Develop a rewarding system where students earn badges and points as they progress through the course. Craft quizzes, assignments, or interactive activities within Kajabi, and utilize its Community product or compatible themes to seamlessly assign points and badges based on key milestones and student actions. These actions can trigger automated responses, enhancing the learning experience.
  • Compete and Climb the Leaderboards: Motivate your students by setting up leaderboards that showcase their rankings compared to peers. Kajabi’s Community product can automatically update these leaderboards as students make progress, adding a competitive edge to your courses.
  • Interactive Learning Elements: Elevate engagement by integrating interactive elements like videos, quizzes, and games. While Kajabi currently doesn’t support interactive videos, you can embed them from external applications. Check out our comprehensive guide on embedding interactive assets into your Kajabi courses for step-by-step instructions.
  • Track Progress Effectively: Kajabi offers standard progress tracking, allowing students to monitor their course journey. Ensure your students are well-informed about how to access and interpret their progress details.
  • Challenge Your Students: Foster active learning through challenges that unlock new content or levels. Design quizzes, assignments, or interactive tasks that students must complete to access further course material. Kajabi’s Community product is a valuable asset for creating and managing these challenges.
  • Reward Excellence: Recognize student achievements with rewards such as badges, points, or certificates. Implement a system that automatically grants rewards upon course completion. While Kajabi can trigger basic certificates through Zapier, our preferred method involves Jotform integration. Embed Jotform forms into your courses to personalize certificates, issue them securely, and ensure one-time use, guarding against unauthorized duplication.
  • Encourage Peer Interaction: Facilitate peer-to-peer interactions within your course by incorporating forums, chat rooms, or interactive elements. This not only enhances the learning experience but also encourages collaboration among students.

Step 8: Provide Instant Feedback

Enable the option for instant feedback after completing the quiz.

Students will appreciate receiving immediate insights into their performance. 

Utilize feedback as an opportunity to encourage improvement and celebrate correct answers.

Kajabi testimonial

Step 9: Review and Revise

Before publishing the quiz, review it thoroughly to ensure accuracy and relevance.

Make any necessary revisions to fine-tune the questions and overall quiz experience.

How to view Assessment results:

Step 10: Monitor Performance

Once your quiz is live, keep a close eye on student performance and engagement.

Utilize Kajabi’s analytics to track quiz results and identify areas where students may need additional support.

By following these ten steps, you’ll be well-equipped to harness the power of Kajabi’s assessment and quiz features, providing your students with an interactive, rewarding, and impactful learning journey.

And don’t forget to take advantage of these fantastic offers:

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Maximizing Course Engagement with Kajabi Drip Content

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Welcome to a game-changing strategy that will not only enhance your students’ learning experience but also keep them coming back for more: Kajabi Drip Content.

In this extensive guide, we’re going to dive deep into the world of drip content. You won’t just learn about its benefits; you’ll master the art of leveraging it effectively to captivate your audience and skyrocket your course’s success.

Drip content isn’t just about releasing your course materials over time; it’s about creating an engaging and structured learning journey. It’s about building anticipation, motivation, and a strong connection with your students, so they remain committed to your course.

Why Drip Content? The Benefits You Need to Know

Before we embark on the practical steps, let’s take a moment to understand why Kajabi Drip Content is a game-changer:

  1. Enhanced Student Engagement: Drip content provides a structured learning experience. It prevents students from feeling overwhelmed and allows them to focus on one topic at a time. This not only leads to better comprehension but also significantly improves retention rates.
  2. Higher Course Completion Rates: One of the most significant challenges in online education is ensuring that students complete the course. Drip content is your solution. By carefully pacing your content delivery, you’re more likely to see higher completion rates among your students. Drip feeding content prevents learners from skipping ahead, missing crucial information, and dropping out prematurely.
  3. Consistent Learning: Regularly scheduled content keeps students on track with their learning journey. With consistent updates, they remain motivated and eager to explore each new module. This continuity ensures that your course remains top-of-mind, preventing students from losing interest or getting distracted by other commitments.

The Practical Steps: How to Implement Kajabi Drip Content

Now that you understand the incredible benefits, it’s time to get into the nitty-gritty of scheduling your Kajabi Drip Content. Here’s a step-by-step guide to help you implement this strategy effectively:

Step 1: Structure Your Course

Begin by organizing your course materials into logical segments, such as modules, chapters, or weeks. Consider the flow of learning and how each section builds upon the previous one. This step is crucial for creating a seamless learning journey.

Step 2: Set Drip Dates

Determine the intervals at which you want to release each segment of content. Kajabi gives you complete control over the release date and time for individual lessons or entire modules. Take the time to plan this carefully, as it directly impacts the student experience.

Step 3: Maintain Student Interest

Creating engaging email notifications is key to keeping your students excited about your course. When new content is available, craft attention-grabbing subject lines to entice them to dive into the latest materials. Remember, the more engaged they are, the more likely they are to complete your course and become loyal customers.

how to retain customers-1

Step 4: Monitor and Adapt

The world of online education is dynamic. It’s essential to keep a close eye on student engagement metrics and feedback. Use this valuable data to adjust your drip schedule or improve your course content based on their preferences. Your students’ feedback is your compass for continuous improvement.

For step-by-step setup of Kajabi drip content click here to read Kajabi’s very simple article that provides this information.

Best Practices for Drip Content Success

To make the most out of your drip content strategy, consider these best practices:

  • Balance the Pace: Find the sweet spot for content release intervals. It’s a delicate balance, not too fast to overwhelm your students, but not too slow to lose their interest. Experiment and find what works best for your specific audience.
  • Provide Value: Every piece of content you release should deliver actionable insights. Students should eagerly anticipate what they’re about to learn and trust that it will add value to their lives.
  • Create a Cohesive Journey: Craft a seamless learning journey throughout your entire course. The content should flow naturally from one module to the next, building on previous knowledge and experiences. This cohesiveness creates a more enjoyable and effective learning experience.

In conclusion, Kajabi Drip Content is a potent tool for maximizing course engagement. By implementing this strategy effectively, you’ll not only improve student engagement and completion rates but also foster a community of eager learners who can’t wait to see what you’ll teach them next.

So, are you ready to embark on your journey to create a captivating online course?

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

Clients Get The Better Of You?

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No matter how you look at it, your clients either make your business a pleasant dream, or chilling nightmare…

We’ve all had clients from hell…

But what I’m talking about is not making things harder than they have to be, even if you have great clients.

So, in this week’s newsletter, you’ll discover 5 ways you can improve how to deal with your clients to improve both your and their satisfaction.

Why You Should STOP Solving Your Clients Problems

“What Dan, I shouldn’t solve my clients problems?”

“Exactly”…

Here’s what I mean.

If you’re a consultant, then solving your clients’ problems is part of your job, but if you’re a coach…

Your job is to give them what they need and provide guidance and support so THEY can solve their own problems.

The reason for this is twofold.

If you solve every little  issue they have:

  • You’ll be overworked and underpaid…
  • They’ll ALWAYS be dependent on you, and NEVER grow…

Neither of those outcomes is favorable for either of you.

So, by all means be there for them, give them everything they need to succeed, but NEVER enable them to remain helpless.

Why You Must Track Your Clients’ Progress

Tracking your clients’ progress is essential if you want to keep your clients long term.

But as your client base expands it can get difficult to manage.

You’ll want to create a Google doc or spreadsheet with a tab for each client.

On each tab you’ll have where they were before starting with you…

And you can monitor their progress each week or month that passes based on specific metrics.

You can spend a little time each week filling in the sheet for all clients, or hire a virtual assistant if you’re too busy…

And this gives you a solid idea of where each client is and what they need to reach their goals and continue progressing.

How To Manage Your Clients WITHOUT Overwhelm

Do you ever feel like you’re being led by your clients or they have a little more control than you like?

I see this far too often in coaching/client relationships.

The key to managing your clients is training them so they know where the lines that must not be crossed are.

You want to be there for your clients, but you other life and business priorities too.

Unless there’s an emergency, they can’t just call you whenever they want.

If you’d like to know how I manage my clients, then click here to watch this short but insightful video >>

Remember, you’re the leader in this relationship.

You set the ground rules with compassion of course, because you’re often their only line of support on this journey.

How To Have Tough Client Conversations Without Losing Your Cool

Being a leader has many difficult moments…

And having tough conversations is definitely one of them.

In my opinion B.S. has no place in a coaching and consulting, or training relationship.

Your ability to do your job well relies heavily on your ability to tell your clients what they NEED to hear, not what they want to hear.

Things may get awkward.

Your clients may not like it, but it’s essential to both your current and future success.

So how do you have those tough conversations with your clients?

Good question.

In this video, Mel Robbins outlines the 4 things to do that make having difficult conversations easier >>

In short they are:

  1. Acknowledge responsibility
  2. Define the outcome
  3. Listen & validate
  4. Restate the outcome

But I suggest you watch the 4 minute video to gain full insight into how to have difficult conversations.

How To Ensure Your Clients Don’t Quit Early

There’s nothing worse than putting so much time and effort into your business, programme, and clients, only to have them pull out before the programme ends.

Your lifetime customer value is very important, so if you run a 12, 24, or 36+ month program…

Your success hinges on your clients not quitting early.

There could be many reasons why they may want to leave.

Four of the biggest reasons are:

  • They don’t feel like they can keep up so they have to quit
  • They’re unhappy with the experience so they fire you
  • They found a service they feel is better so they exchange/fire you
  • They’re experiencing time, financial problems, or personal problems

The question is, what can you do to ensure they don’t quit?

As always, effective communication is KEY, which is where your new tough conversation skills become vital.

I shot you a quick video on how to have a high client retention rate >>

How To Understand Client Lifetime Value

The lifetime value of each of your clients is one of the most important Key Performance Indicators (KPIs) in your business.

Here’s how you calculate it.

Say you have 10 clients and you have been working with you for a total of 32 years.

Your average client relationship then lasts for 3.2 years.

Let’s say your profit for each client on your $5K program is $3.5K.

This means your Customer Lifetime Value is $11.2K which is $3.5K profit x 3.2 years.

When you know this number you know how much you could spend to acquire each customer and still remain profitable.

This also highlights how important client retention is, because the lower your LTV, the less you can spend to acquire customers and the less profitable your business.

In Closing…

Your business is a never ending puzzle with pieces that can go almost anywhere.

I hope this newsletter has helped clear up some of the ways you can keep your clients and yourself happy and your business more profitable.

Until next time… Go High Ticket,

Dan Lok

P.S. – The countdown till our next S.M.A.R.T. Challenge™ is well underway.

If you weren’t aware, the S.M.A.R.T. Challenge™ is our 3 day business immersive where you’ll discover the exact strategies and secrets we used to generate over $100 million in our coaching/consulting business in just a few years.

You could say, I’m handing you my business playbook on a silver platter.

We go LIVE on July 26th, and our recent challenge surpassed all expectations.

This is truly an event you won’t want to miss if you’re serious and committed to the success of your business.

You can get the full scoop and save your seat here >>

Launching Your Kajabi Course – My Proven Steps for a Successful and Profitable Launch

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Welcome to an exciting chapter of our Kajabi journey, where we’ll unveil the thrilling process of launching your online course to the world.

Get ready to discover my proven steps for a successful and profitable launch!

Step 1: Setting Clear Objectives and Goals 

Before anything else, define your launch objectives and goals. What do you aim to achieve with this launch? 

Increased enrollments, revenue targets, or building your email list? 

Having clear goals in mind will guide your strategy and keep you focused throughout the process.

Step 2: Building Buzz with Pre-Launch Marketing 

Create a sense of anticipation and excitement around your course by implementing pre-launch marketing strategies. 

Utilize social media, email marketing, and content marketing to tease your audience with sneak peeks and valuable insights about your course’s content and benefits.

Step 3: Building a High-Converting Sales Page 

Your sales page is your virtual storefront, so make it compelling and persuasive. Craft compelling copy, highlight the benefits of your course, and include testimonials or success stories to build trust with potential students. 

Don’t forget to incorporate your irresistible call-to-action buttons!

Step 4: Preparing Course Materials and Content 

Ensure that all your course materials and content are ready for delivery before the launch. This includes videos, PDFs, quizzes, and any bonus materials you’ve promised. 

Take the time to test your content to ensure a seamless learning experience for your students.

Step 5: Creating Promotional Content 

Diversify your promotional content to reach a wider audience. Consider creating blog posts, podcasts, videos, or hosting webinars related to your course topic. 

Share valuable insights and establish yourself as an authority in your niche to attract potential students.

Step 6: Hosting Live Launch Events 

Live launch events, such as webinars or Q&A sessions, can be powerful tools for engaging your audience and driving conversions. 

These events allow you to address questions, showcase the value of your course, and create a sense of urgency to encourage immediate enrollments.

Step 7: Implementing a Countdown Timer 

Harness the power of urgency by implementing a countdown timer on your sales page. This will create a fear of missing out and prompt potential students to take action before the launch period ends.

Step 8: Collaborating with Affiliates 

Leverage the Kajabi affiliate program or collaborate with influencers in your niche to extend your reach and attract a broader audience. Affiliates can help drive traffic and generate additional enrollments, increasing the overall success of your launch.

Conclusion

Congratulations! You’re now equipped with my proven steps and checklist for a successful and profitable Kajabi course launch. 

Remember to set clear objectives, create pre-launch buzz, and prepare your course materials meticulously. Engage your audience with live launch events, promotional content, and affiliate partnerships to maximize your impact.

►► Grab your FREE trial of Kajabi + $5,995.00 of FREE bonuses here: https://danlok.com/kajabi/

►► Watch the FREE masterclass on how to get paid for what you know: https://www.getpaidmasterclass.com

To your unstoppable success,

Dan Lok

I hope you enjoy reading this blog post.

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