If you’re like most business owners, chances are you either dislike or hate selling…
Because it leaves you feeling sleazy, pushy, and inauthentic…
And if you’re sitting there nodding your head, then I think you’ll find this week’s newsletter a breath of fresh air.
Because today I’ll share different selling strategies, tips, and techniques, not just from my personal experience, but also pulled from other resources online…
In the hope they help you sell without selling.
Even if you’re great at sales, you may like to stick around, because I can almost guarantee you’ll find something that will help you elevate your business.
Why Sales Is A Dirty Word
Almost everyone has experienced a sleazy salesperson or two in their lifetime.
You know the ones.
They’re pushy and always trying to “get” you to buy whatever they’re selling.
Everyone hates to be sold, BUT they love to buy.
So it’s easy to see why most have a negative association with sales.
But as you may know, sales isn’t about getting anything.
It’s about helping your prospect solve their problems or achieve their goals.
Why No One Understands What You’re Selling
Before we get into the tactics etc, as you’re a coach, consultant, expert, trainer, or service professional, I feel this is important.
You’re selling a service which is tangible.
Your prospect can’t see or touch your service.
So it’s your job to communicate the value of what you’re selling so they become your client.
This is what I call “selling the invisible value”.
And the best way to do this is by using the 3 P’s I talk about in the video below.
How To Turn Your Prospect Into The Salesperson
An important technique I teach my clients and mentees is that you must turn your prospect into the salesperson.
The key difference between a typical salesperson and a closer or sales pro, is the questions they ask.
In fact, typical salespeople ask very few questions, they merely talk at the prospect and rattle off a list of features and benefits and reasons why the prospect should buy.
A sales pro, asks the prospect discovery questions to find out why the two of them are even speaking in the first place.
The sales pro finds out their motivations for booking the call, what their problems and pains are, what their goals and aspirations are…
And once they’ve diagnosed the problem, if they think they can help, and they feel there’s a good fit, they’ll close them on their service.
Now there are countless questions you could ask your prospect, and if you need help in this area, you’re welcome to take one of my trainings on the Dan Lok Shop…
When you ask the right questions the prospect automatically opens up and the more they talk, the more they realize why they need your product or service.
Then they practically sell themselves on taking action to solve their problem with your help.
How To Redefine The Word S.A.L.E.S.
I saw a video on YouTube recently where the creator created an acronym for the word sales.
The words he used were Serve, Ask, Listen, Empathize, and Summarize, and it’s very true, [Name].
Your job is always to serve your prospects, and you can’t do that unless you ask the right questions, listen to the answers, empathize with them, and summarize their situation and repeat it back to them.
This shows you truly understand them and when they can tell you understand them, they’re far more likely to choose you as a solution to their problem.
KEY POINT: They won’t care how much you know until they know how much you care.
I think you’ll find it very helpful.
3 Sales Tips To Help You Sell Covertly and Multiply Your Sales
If you’re someone who runs regular trainings, you may get people who attend more than one training, even if the trainings are very similar.
Whether this is the case or not, you may feel a little uncomfortable pitching at the end of your free training week in week out.
And if so, I want to share a powerful method my friend Sharran Shrivatsaa uses in his business so he can sell after every training he gives each week without feeling like he’s selling.
If you haven’t heard of Sharran, he took his real estate company Teles Properties from $300 Million to $3.4 Billion in 5 years before exiting.
He has multiple other noteworthy achievements under his belt and he often speaks at my events…
And in this video, he shares his unique strategies for selling without selling and getting a constant flow of referrals.
Alex Hormozi’s Unusual Selling Method
Have you ever felt like if only you were more dishonest you’d make more sales…
But you know that you’d never be able to live with yourself if you felt like you lied or weren’t completely honest with your prospects?
Well, fear not my friend because you’re about to discover a stupidly simple persuasion technique that helps you sell far more than you’ve ever sold before…
But also allows you to be completely upfront and honest with your prospect.
It’s the best of both worlds, and I can think of no one better to teach it to you than Alex Hormozi, author of $100 Million Offers.
A Counter-intuitive Method For Detaching From The Sale
I mentioned this in a previous newsletter…
But detaching from the sale is one of the best strategies to increase your sales.
The problem is, it’s much easier said than done, especially when your business is supposed to make money, and at times, making a sale feels like make or break.
So, I found a video that breaks it down for you very simply.
There are so many great sales strategies and techniques out there that will completely change the game for you.
But if you just implement some of the strategies in this newsletter you’ll see great results over time and sometimes even very quickly.
Until next time…
Go high ticket,
P.S. – If you’d like to take the guesswork out of your business and install systems that help you market and sell more of your products and services…
Then you’ll love my 3-day business immersive the S.M.A.R.T. Challenge™.
When you join us, you’ll get 3 full days with me where you’ll discover exactly what I’ve done to SCALE, SYSTEMIZE, and SUSTAIN my business through one of the toughest economic periods in history.
You’ll get actionable strategies you can implement into your business as soon as each day is done